HomeMy WebLinkAbout2025-02-25; City Council; 08; Strategic Plan UpdateCA Review CKM
Meeting Date: Feb. 25, 2025
To: Mayor and City Council
From: Geoff Patnoe, City Manager
Staff Contact: Jason Haber, Intergovernmental Affairs Director
Jason.haber@carlsbadca.gov, 442-339-2958
Subject: Strategic Plan Update
Districts: All
Recommended Action
Receive an update on progress made toward the goals of the Carlsbad Strategic Plan
2023-2027, an update on city finances and an overview of strategic actions planned to occur
through fiscal year 2025-26 and provide feedback to staff.
Executive Summary
This item presents a progress report on the goals and objectives of the city’s 5-year Strategic
Plan, an update on current and forecasted city finances, and a summary of the strategic actions
planned to occur over the coming year. This item provides an opportunity for the City Council
to provide feedback that will inform the development of the city’s fiscal year 2025-26 budget
and the annual work plan that supports the 5-year Strategic Plan.
Explanation & Analysis
The City Council adopted the Carlsbad Strategic Plan 2023-2027 on Oct. 11, 2022. (Resolution
No. 2022-245, Exhibit 1) The plan’s purpose is to:
1. Establish a common vision that will help align city policies, day-to-day operations, and
resources with the community’s most important values, needs and aspirations
2. Build momentum for major goals by maintaining a focused effort over multiple years
3. Identify agreed upon priorities, timelines and performance measures
In consideration of the core values that make up the Carlsbad Community Vision, the City
Council identified five areas of focus for its Strategic Plan:
• Community Character: Maintain Carlsbad’s unique community character
• Quality of Life & Safety: Prioritize the safety and well-being of the community
• Sustainability & Natural Environment: Protect the environment and natural resources
• Economic Vitality: Foster a healthy economy
• Organizational Excellence & Fiscal Health: Be a model for effective and efficient local
government
Feb. 25, 2025 Item #8 Page 1 of 82
The strategic plan includes high-level goals, strategic objectives, priority projects and service
commitments that support the Carlsbad Community Vision. Specific work plans and resource
allocations are developed each year and included in the city’s annual budget.
The Carlsbad Strategic Plan Mid-Point Progress Report, provided as Exhibit 2, details how city
staff have implemented the City Council’s policy direction and provides a summary of the
strategic actions planned to occur over the coming year.
Staff continuously monitor the city’s progress toward achieving the adopted goals and have
developed a dashboard to track and display the city’s progress, with a focus on key
performance indicators. This dashboard can be accessed on the city website at
carlsbadca.gov/city-hall/city-council/strategic-plan.
The Strategic Plan is intended to enable the city to maintain a consistent focus to build the
momentum needed to achieve results. However, the city operates in a dynamic environment
and must take into account unanticipated needs, changing economic conditions, community
priorities and emergencies, all of which could require a change in focus or the reallocation of
resources.
The City Council may direct staff to reprioritize elements of the Strategic Plan at any time during
the five-year implementation period, with the understanding that city staff will inform the City
Council of how any proposed changes could affect the achievement of the five priority goals.
This item provides the City Council with an opportunity to review the plan’s progress and
provide direction on any adjustments and refinements regarding the strategic actions planned
to occur over the coming year. Staff will propose an annual work plan and fiscal year 2025-26
budget later this year that will advance the goals and objectives of the 5-year Strategic Plan,
consistent with the City Council’s direction.
Community Engagement
Nearly 1,700 people participated in the public input process leading up to the City Council’s
adoption of the Carlsbad Strategic Plan. City staff designed and implemented a public
involvement strategy with three main ways to engage with community members, an online
survey, an online idea wall and a virtual workshop.
This strategy generated 1,544 survey responses and 800 idea wall comments and attracted
95 workshop participants. Community input was compiled, analyzed, and presented to the City
Council in the 5-Year Strategic Plan Public Input Report, which is included as an appendix to the
strategic plan.
Fiscal Analysis
An accelerated economic recovery from the COVID-19 pandemic coupled with unprecedented
inflation sustained by consumer demand contributed to the city’s General Fund ending fiscal
year 2022-23 and 2023-24 with a healthy surplus. The combined impact of budget reduction
efforts in fiscal year 2023, 2024 and 2025, and the larger-than-anticipated surpluses positively
impacted the General Fund’s 10-year forecast. The projected deficit is now not anticipated to
occur until fiscal year 2030-31.
However, the city is still facing economic uncertainty, previously from extreme inflationary
increases since 2021 that have added pressure to the budget and most recently from the new
Feb. 25, 2025 Item #8 Page 2 of 82
administration’s direction as businesses and organizations work to understand the impacts of
new policies and rules being put in place.
The city’s progress on the various goals, objectives, projects and services outlined in the
strategic plan will continue to be subject to the actual amount of funds available and
appropriations authorized by the City Council each year in the annual budget. Any potential
actions taken to add or accelerate projects or initiatives in the plan will require a fiscal impact
analysis and be incorporated into the fiscal year 2025-26 preliminary budget for the City
Council’s consideration.
Next Steps
Staff will present the preliminary fiscal year 2025-2026 budget to the City Council for its review
on May 20, 2025.
Environmental Evaluation
In keeping with Public Resources Code Section 21065, this action does not constitute a project
within the meaning of the California Environmental Quality Act in that it has no potential to
cause either a direct physical change in the environment or a reasonably foreseeable indirect
physical change in the environment and therefore does not require environmental review.
Exhibits
1. Carlsbad Strategic Plan 2023-2027
2. Carlsbad Strategic Plan Mid-Point Progress Report
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Exhibit 1
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1
TABLE OF CONTENTS
INTRODUCTIO N 2
ABOUT THIS PLAN 2
STRATEGIC PLANNING PROCESS 3
PLAN STRUCTURE 4
SUCCESSFUL IMPLEMENTATION 5
TRANSPARENCY & ACCOUNTABILITY 6
CARLSBAD COMMUNITY VISION 7
CORE SERVICES 8
2023 -2027 STRATEGIC GOALS 9
GO AL 1: CO MMU N IT Y CH AR ACTE R
GO AL 2 : Q U AL ITY O F L IFE AN D SAFE TY
GO AL 3 : SU ST AIN AB IL IT Y AND T HE N ATU R AL E N V IRO N ME NT
GO AL 4 : E CO NO MIC V IT AL ITY
GO AL 5 : O R GAN IZ AT IO N AL EX CE L LE N CE AND FISCAL H E AL T H
APPENDICES 22
COMMUNITY INPUT REPORT
EXISTING POLICIES & PLANS
ONGOING CAPITAL PROJECTS
DEPARTMENT OVERVIEWS
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INTRODUCTION
The City of Carlsbad is ideally situated in north San Diego County, where a great climate, beautiful beaches and
lagoons, and abundant natural open space combine with world-class resorts, a thriving and diverse business
community, and well planned neighborhoods to create the ideal California experience.
Covering nearly 40 square miles and home to about 115,000 residents, the City of Carlsbad is governed by a five-
person City Council who, along with a dedicated workforce led by a professional City Manager, work toward one
key purpose: To enhance the lives of all who live, work and play in our city by setting the standard for providing
top quality, efficient local government services.
ABOUT THIS PLAN
The purpose of this strategic plan is to focus city
resources to fulfil the Carlsbad community’s vision for
the future. For many years, the Carlsbad City Council
engaged in an annual goal-setting process to identify
high priority projects and initiatives toward this end. In
2021, the City Council decided to instead create a 5-
Year Strategic Plan to accomplish several important
objectives:
Focus
The City Council understands that if everything is a priority, then nothing is.
Choosing five goals for a five-year period allows resources to be focused,
increasing results.
Momentum
Provide clear and consistent policy direction to city staff, enabling the
momentum needed to achieve major goals important to the Carlsbad
community.
Alignment
Create better alignment between City Council policy direction and the
operational realities of day to day city operations.
Connection
Connect everything the city does to the fulfilment of the community’s vision,
from core services to major construction projects to aspirational policy goals.
Accountability
Identify key indicators of success that are measurable and transparent.
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STRATEGIC PLANNING PROCESS
The City of Carlsbad engaged The Centre for Organization Effectiveness to assist with the development of the
strategic plan. To create the plan, the city took an inclusive approach by inviting a wide range of stakeholders to
provide input at multiple milestones during the process.
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4
PLAN STRUCTURE
The 5-Year Strategic Plan includes high level goals, objectives, projects and service commitments that support the
Carlsbad Community Vision. Specific work plans and resource allocations are developed each year and included in
the city’s annual budget.
Aspirational statement that
supports one or more of the
community values in the
Carlsbad Community Vision
Capital Improvement Program
(major construction) projects
that support goals
Major initiatives/areas of
focus to achieve the goal
Day to day city services that will
continue to be provided at a
high level to achieve the goal
Indicators of success. Things
that can be measured to show
progress
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5
SUCCESSFUL IMPLEMENTATION
This success of this strategic plan depends on everyone involved understanding their roles in realizing the city’s
goals over the next five years.
City Council
Provides policy direction, allocates sufficient resources, and limits competing direction
that could divert attention from the five goals. Adopts annual budget and work plan
that supports 5-Year Strategic Plan.
Boards, Commissions & Committees
Understand the five goals of the strategic plan and create and implement annual work
plans to support them.
City Manager
Aligns and deploys resources to achieve the goals of the strategic plan. Ensures all city
employees understand how their work supports the 5-Year Strategic Plan. Notifies City
Council if adjustments are needed due to unforeseen events and resource constraints.
Informs the City Council if new direction could interfere with achieving the goals of the
5-Year Strategic Plan. Tracks and reports status of key performance indicators and
makes operational adjustments as needed to ensure measures will be achieved.
City workforce
Understands how their day to day work supports the 5-Year Strategic Plan. Alerts
supervisors of opportunities to increase alignment with the plan goals and potential
roadblocks so they can be overcome.
Community members
Learn about the 5-Year Strategic Plan and provide ongoing feedback that will help
ensure the five goals are achieved. Engage in the annual budget process to monitor
progress and help guide short term priorities for alignment with five goals.
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6
TRANSPARENCY & ACCOUNTABILITY
Alignment with the City Council 5-Year Strategic Plan will become an integral part of everything the city does,
highlighted through the following:
Public dashboard
City staff will develop a digital dashboard to track and display progress on strategic
plan goals, with a focus on key performance indicators. This dashboard will be
available on an ongoing basis and highlighted during the annual budget process.
Annual budget process
During the annual budget process, the City Council will have an opportunity to review
the plan’s progress and provide direction on any adjustments and refinements desired,
keeping in mind the importance of remaining focused and building momentum around
the goals identified in the plan. City staff will propose a work plan and budget each
year that focuses on the goals of the 5-Year Strategic Plan.
Goal visibility
City staff will highlight strategic plan goals in staff reports and presentations to the City
Council and its boards, commissions and committees. This will help reinforce
alignment between the day to day work and the 5-Year Strategic Plan and
demonstrate to the public how city resources are supporting the plan.
Adaptation
The 5-Year Strategic Plan is intended to provide consistent focus on five key goals to
build the momentum needed to achieve results. However, the city operates in a
dynamic environment and must take into account unanticipated needs, changing
community priorities and emergencies, all of which could require a different allocation
of resources. As such, the City Council may direct staff to update its strategic plan
during the five-year implementation period, with the understanding that city staff will
inform the City Council of how any updates could affect the achievement of the five
priority goals.
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CARLSBAD COMMUNITY VISION
Carlsbad is guided by nine core values that make up the community’s vision for the future. These values were
identified over 10 years ago through a collaborative process with the community and have been reaffirmed over
the years through regular check-ins and ongoing community engagement.
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CORE SERVICES
The city fulfills its purpose and supports the Community Vison every day
through the collective work and contributions of the city workforce who
focus on the core services and functions of municipal government. Even
with the best strategic plan, the City of Carlsbad would not be the city it is
today without a firm commitment to providing these core services at a
very high level of quality. And, from a resource perspective, these
ongoing services represent the vast majority of the city’s annual budget.
Without this attention to high quality work and dedicated employees,
those who live, work, and play in Carlsbad would not be able to enjoy the
parks, trails, open space, libraries, arts, clean and safe water, well-maintained streets, and the peace of mind
knowing they are safe.
This plan is focused on achieving five goals over the next five years, and those goals are described in the pages
ahead. Ongoing core services and major projects that support the goals are included in each section, along with
new initiatives. By including new and ongoing work, this plan helps connect everything the city does, creating more
alignment and enabling momentum to build around those things most important to the community.
Even with the best strategic plan, the
City of Carlsbad would not be the city
it is today without a firm
commitment to providing the highest
level of service
Even with the best strategic plan, the
City of Carlsbad would not be the city
it is today without a firm
commitment to providing the highest
level of service
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2023 -2027 STRATEGIC GOALS
The Carlsbad City Council has endorsed the Strategic Goals, Objectives, Capital Improvement
Projects and Core Services to be prioritized over the next five years. Progress on specific
projects and objectives, ongoing service levels, and a variety of Key Performance Indicators, will
be tracked and reported on to demonstrate achievement of the Strategic Goals.
In 5 years …
Even though the city has grown and changed, residents agree that it still has the small-
town beach community character and connectedness that made them want to live here
in the first place. Diverse community members of all ages enjoy participating in the wide
array of programs and events offered by the city, where they run into neighbors, meet
new friends and, mostly importantly, feel welcome and included.
Key performance indicators _____________________________________________________________
Resident responses to survey questions related to community character
Participation in civic engagement opportunities
Participation in city library, arts and recreation programs and events
Number of volunteer hours
Strategic objectives _______________________________________________________________________
1 Work with the community to develop a new approach to maintain quality of life while
managing growth in Carlsbad, consistent with state law.
2 Develop objective design standards for multifamily housing throughout the city.
3 Create opportunities for more affordable housing in Carlsbad by implementing the policies and
programs in the 2021-2029 Housing Element.
4
Work with the San Diego Association of Governments and the North County Transit District to
prioritize, determine costs, and work with state and federal representatives to seek funding for
preliminary design and technical studies for lowering the railroad tracks in the Village.
5 Develop, implement and promote programs that enhance wellness, socialization, inclusion and
active living.
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6 Implement the policies and programs in the following city plans based on annual budget
appropriations by the City Council:
Age-Friendly Action Plan
Arts & Culture Master Plan
Carlsbad General Plan
Local Coastal Program
Homeless Goal Work Plan
Parks & Recreation Master Plan
Library Strategic Plan
Trails Master Plan
Village and Barrio Master Plan
Homeless Response Plan
Priority Projects __________________________________________________________
The city expects to complete the following work on Capital Improvement projects to support this goal through
2027:
• Complete design work for the Monroe Street Pool Renovation and Replacement Project
• Complete design and permitting for the South Carlsbad Boulevard Realignment between Manzano Drive
and Island Way
• Complete conceptual design for the South Carlsbad Coastline Project
• Complete plans, specifications, bidding and construction of Veterans Memorial Park
• Complete conceptual design/master plan and permitting for Robertson Ranch Community Park
• Complete conceptual design/master plan for Business Park Recreational Facility (Zone 5 Park)
• Complete design and construction of a community garden at Stagecoach Community Park
• Complete the installation of additional pedestrian lighting throughout the Village as part of the Carlsbad
Village Lighting Study
• Complete a feasibility study to make Tyler Street in the Barrio one-way
• Complete construction of five new traffic circles and other traffic calming measures in two other
intersections in the Barrio
• Complete a feasibility study for turning part of Grand Avenue into a pedestrian only “Grand Promenade”
• Enhance existing crosswalks on Carlsbad Boulevard between Mountain View Drive and Tamarack Avenue
• Begin construction of walking, biking and traffic improvements (includes a roundabout at the intersection
of Cannon Road and Carlsbad Boulevard), and a new blufftop gathering area in the Terramar area
• Implement a new intelligent parking program in the Village
• Initiate the installation of new pedestrian lighting along main sidewalks in the Barrio
• Enhance bike lanes by adding green paint to conflict areas at various locations citywide including Carlsbad
Boulevard, La Costa Avenue, Cannon Road and Jefferson Street
• Audio-visual upgrade/replacement for Schulman Auditorium and Cannon Gallery
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Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Maintain 432 acres of community parks and special use areas, and 51 miles of open space trails
• Provide a diverse array of affordable recreation, library and arts programs, classes and events for all ages
• Operate four community centers and a senior center, open a total of approximately 17,000 hours annually
• Operate two aquatic centers with programming for all ages and abilities
• Host special events throughout the year to bring the community together
• Maintain three library locations, open a total of 7,600 hours annually
• Circulate over 800,000 library materials annually
• Manage a rental assistance program serving 600 lower income households
• Provide 35,000 meals via the senior nutrition program annually
• Address approximately 1,200 code enforcement cases annually, including those related to public safety
• Process an average of 4,500 building permits and conduct over 18,000 building inspections each year
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In 5 years …
The City of Carlsbad remains one of the safest cities in the region due to new investments in fire and emergency
medical services and a well-equipped and highly trained Police Department that enjoys excellent relationships with
the community. Critical infrastructure like roads and pipes are well-maintained, while parks, community centers,
libraries and other facilities reflect the community’s high standards.
Key performance indicators _____________________________________________________________
Resident responses to survey questions related to safety, quality of life, city services and amenities
Carlsbad crime statistics
Emergency response times
Condition of city assets like roads, parks and buildings
Indicators to be identified in an updated Homeless Response Plan that show progress addressing
homelessness, such as:
o Number of persons placed in temporary or permanent housing
o Number of persons who received services
Strategic objectives _______________________________________________________________________
1 Enhance the quality of life for everyone in Carlsbad by adopting and implementing an updated
Homeless Response Plan that addresses the complex needs of individuals experiencing, or at
risk of experiencing homelessness in a compassionate and effective manner and reduces the
impacts of homelessness on the community.
2 Foster strong relationships between community members and members of the Police
Department, including the formation of a community-police engagement commission.
3 Bring Fire Department up to Standards of Cover to ensure the city is prepared to meet the
community’s changing fire and emergency medical needs.
4 Manage, maintain and enhance the city’s roadway to provide a safe, efficient and cost-effective
multi-modal transportation system.
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5 Implement the policies and programs in the following city plans based on annual budget
appropriations by the City Council:
Age-Friendly Action Plan
Asset Management Master Plan
Carlsbad General Plan
Community Development Block
Drainage Master Plan
Grant Consolidated Plan
Fire Department Standards of
Coverage
Homelessness Goal Work Plan
Homeless Response Plan
Parks & Recreation Department Master Plan
Public Housing Authority Plan
Recycled Water Master Plan
San Diego County Multi-Jurisdictional Hazard
Mitigation Plan
SCADA Master Plan
Urban Water Management Plan
Wastewater Master Plan
Water Master Plan
Priority projects __________________________________________________________________________
The city expects to complete the following work on Capital Improvement projects to support this goal through
2027:
• Complete Palomar Airport Road and College Boulevard Improvements
• Complete traffic calming project on Tamarack Avenue from Skyline Avenue to Adams Street
• Complete traffic calming projects at various locations in the city including Victoria Avenue, Monroe Street,
Highland Drive, Nueva Castilla, Celinda Drive, Circulo Sequoia, Park Drive, Hummingbird Road and Black
Rail Road per the Carlsbad Residential Traffic Management Program
• Complete El Camino Real widening from
o Poinsettia Lane to Camino Vida Roble
o Arenal Road to La Costa Avenue
o Sunny Creek Road to Jackspar Drive
• Complete reconfiguration of right turn lane from northbound El Camino Real to eastbound Alga Road.
• Initiate construction to repair and upgrade beach access stairs and upper sidewalk between Pine and
Tamarack avenues
• Initiate projects as part of the Utility Undergrounding Program, in coordination with San Diego Gas &
Electric and other utility providers
• Complete Avenida Encinas Coastal Rail Trail and pedestrian improvements
• Complete design of Carlsbad Boulevard and Tamarack Avenue pedestrian improvements
• Initiate project to improve Americans with Disabilities Act beach access from Pine to Tamarack avenues
• Complete Avenida Encinas and Palomar Airport Road pedestrian improvements
• Initiate design of Carlsbad Boulevard pedestrian lighting improvements between Tamarack Avenue and
State Street, in coordination with SDG&E
• Complete design of La Costa Avenue traffic improvements
• Complete Melrose Drive right turn lane to westbound Palomar Airport Road
• Complete traffic signal modifications at Maverick Way and Camino De Los Coches
• Evaluate new intersection control at Camino De Los Coches and La Costa Avenue
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• Complete improvements to Christiansen Way
• Complete design of Valley Street traffic calming between Magnolia and Chestnut avenues
• Complete design of Chestnut Avenue complete street improvements between Valley Street and Pio Pico
Drive
• Complete design of Chestnut Avenue complete street improvements between I-5 and the railroad tracks
• Complete design of street improvements for State Street and Grand Avenue
• Complete construction of Fire Station 2
• Complete construction of temporary Fire Station 7
• Identify site and complete preliminary design for permanent Fire Station 7
• Complete the design of new walking, biking and traffic improvements on Valley Street between Magnolia
and Chestnut avenues
• Begin construction of walking, biking and traffic improvements on Kelly and Park drives by Kelly
Elementary School and initiate Safe Routes to School program
• Complete Local Roadway Safety Plan and start implementation
• Complete construction of retaining wall, drainage and street improvements on Park Drive from Bayshore
Drive to just west of Marina Drive
• Work to expand homeless shelter capacity at La Posada de Guadalupe
Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Respond to approximately 100,000 police calls for service annually with a response time for priority one
calls that is lower than the national average of six minutes
• Maintain a 24/7 dispatch center that answers approximately 36,000 9-1-1 calls annually
• Complete investigations for violent crimes, property crimes, fraud and financial crimes, auto theft,
juvenile crime, elder abuse and child abuse
• Provide canine units, bicycle patrol, crisis negotiations, bilingual services, and mental health assistance
teams
• Participate in regional task forces that focus on narcotics and gangs
• Provide school resource officers to middle and high schools
• Provide rangers to protect safety in parks, on beaches and city trails
• Maintain a SWAT capability that assists with high-risk situations
• Support public safety at approximately 30 special events annually
• Inform the community about crime prevention, fire prevention and traffic safety including educating the
public on e-bike safety
• Respond to about 14,000 Fire Department incidents and transport about 6,500 patients to local hospitals
for care
• Perform over 350 beach rescues annually while also providing about 25,000 actions aimed at preventing
beach emergencies to the more than 750,000 visitors to Carlsbad beaches
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• Conduct over 3,500 fire inspections to limit the community’s risk through preventive actions
• Complete over 750 plan reviews for fire prevention
• Supply and maintain 4,441 fire hydrants citywide
• Provide homeless response services including social worker and housing placement services, hotel
vouchers, and encampment cleanups
• Maintain over 450 city-owned fleet vehicles so city services run seamlessly
• Repair over 30,000 square feet of sidewalk and asphalt annually
• Maintain 350 miles of streets
• Maintain 342 acres of community parks and special use areas
• Provide 4.8 billion gallons of drinking water to more than 30,000 homes and businesses each year with
455 miles of pipeline, 17 pressure zones, 71 pressure regulating stations, three pumping stations, 14,369
valves and over 30,000 potable meters
• Manage the recycled water system’s three storage tanks, four pump stations, three pressure reducing
stations, five pressure zones, 95 miles of pipelines, 815 valves, 961 meters and water recycling plant
• Manage a sewage collection system that includes 11 wastewater lift stations and wet wells, 265 miles of
mainlines and 6,056 access holes
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In 5 years …
Thanks to the city’s strategic approach to environmental sustainability, Carlsbad is seen as a model for how to
leverage partnerships and innovation to achieve climate and environmental goals. City residents and businesses
feel supported in their own environmental sustainability efforts, whether it’s complying with new mandates or
taking advantage of opportunities to go above and beyond. As a result, the city has met or exceeded goals for
eliminating greenhouse gas emissions, reducing what goes to landfills, keeping creeks, lagoons and the ocean
clean, and protecting native habitat and natural open space.
Key performance indicators _____________________________________________________________
Greenhouse gas emissions
Lagoon and ocean water quality
Reduction in materials going to the landfill
Community compliance with environmental regulations
Acres of habitat managed, restored and preserved
Percentage of the city fleet powered by hybrid or electric vehicle technology
Percentage of energy for city operations using clean sources
Strategic objectives _______________________________________________________________________
1 Research and evaluate a Climate Adaptation/Sustainability Plan to address the impacts of climate
change, including but not limited to extreme heat, drought, erosion, flooding and wildfire.
2 Transform roadways and implement programs that provide options to move around Carlsbad,
such as walking and biking, that reduce the city’s greenhouse gas emissions.
3 Increase citywide electric vehicle charging infrastructure and transition all passenger fleet vehicle
purchases after FY 2022-23 to be electric vehicles, with the exception of public safety vehicle
purchases, which will be electric where feasible.
4 Seek grant funding to develop a Sea Level Rise Adaptation Plan (following Coastal Commission
approval of the 2021 comprehensive update to the city’s Local Coastal Program).
5 Develop partnerships with nonprofit, academic and other non-governmental organizations to
leverage environmental sustainability efforts and programs.
6 Implement the policies and programs in the following city plans based on annual budget
appropriations by the City Council:
Carlsbad General Plan
Climate Action Plan
Community Forest Management Plan
Habitat Management Plan
Integrated Pest Management Plan
Jurisdictional Urban Runoff
Management Plan
Local Coastal Program
Sustainable Materials Management and
Implementation Plan
Sustainable Mobility Plan
Water Quality Improvement Plan
Preserve Management Plan
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Priority projects __________________________________________________________________________
The city expects to complete the following work on Capital Improvement projects to support this goal through
2027:
• Meet implementation goals for the Sustainable Mobility Plan
• Complete Maerkle Reservoir Solar Project
• Complete Trash Amendment Compliance Program improvements
• Complete preliminary design and permitting for the South Carlsbad Boulevard Realignment between
Manzano Drive to Island Way
Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Oversee the management of a 6,200 acre preserve system that protects native species and habitats
• Protect, manage and maintain urban forests and undeveloped open space
• Protect creeks, lagoons, and ocean by implementing the storm water permit, preventing sanitary sewer
overflows, and preserving and restoring natural open space
• Ensure areas of open space and the natural environment support sustainable access to recreation and
active, healthy lifestyles
• Implement waste reduction and waste diversion programs
• Remove approximately 1,000 tons of debris that otherwise would pollute the city’s storm drain system
• Ensure permit compliance through inspections of construction projects and the storm drain system
• Meet all stormwater regulatory requirements with zero violations
• Oversee contracted trash and recycling services for over 30,000 households and over 1,700 businesses in
Carlsbad and ensure compliance with organics waste requirements
• Secure final approvals from the California Coastal Commission and implement updated Local Coastal
Program
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In 5 years …
The City of Carlsbad has a strong and diverse economy that combines a thriving small business community with
leading industries of the future. Smart, talented professionals want to work here, and entrepreneurial leaders
want to invest in their own startup ventures. Those looking to grow their skills will find opportunities for workforce
development in Carlsbad. Carlsbad has excellent relationships with key industries, business organizations, other
cities in the region, and academic institutions. By achieving this goal, the city as a whole is financially stable and
more residents have the jobs they want right in their own backyards.
Key performance indicators _____________________________________________________________
Ratings from local businesses through a scientific survey
Carlsbad unemployment rate
Size of Carlsbad’s GDP
Sales and hotel tax revenue
Indicators to be identified in a new Economic Development Strategic Plan
Strategic objectives _______________________________________________________________________
1 Create a strategic approach for a vibrant economy that includes talent & workforce strategies,
small business assistance, inclusive growth & diverse business support, key industry cluster
development, and fostering an ecosystem for startups & entrepreneurs to thrive.
2 Provide resources to grow and support key industries in Carlsbad’s economy.
3 Support the long-term viability of Small Businesses, Startups & Entrepreneurs in partnership with
local and regional collaborators.
4 Implement the policies and programs in the Carlsbad General Plan and Economic Development
Strategic Plan based on annual budget appropriations by the City Council.
Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Support more than 25 business expansion, attraction, and retention projects in Carlsbad’s key industries.
• Manage lamp post banner program to beautify seven retail, commercial, and community areas in the city
to help create a sense of place and support small businesses.
• Connect talent to local business through the Life in Action campaign featuring more than 240 local
companies, and generating around 45,000 views.
• Develop a talent recruitment program that directly connects at least 175 job seekers with local Carlsbad
companies.
• Maintain partnerships with local and regional business support organizations, bringing collaborative
operations to Carlsbad.
Feb. 25, 2025 Item #8 Page 22 of 82
19
In 5 years …
Following the creation of a 5-Year-Strategic Plan, the City Council, the community and city employees have
remained aligned around common goals. This sustained focus has not only generated measurable results, it has
translated into operational efficiencies and cost savings. The very best in their fields want to work for the City of
Carlsbad because of the culture that has been created around innovation, inclusivity and engagement. The city’s
financial health has been maintained while meeting or even exceeding the community’s high expectations for
service delivery. Investments in technology have led to enhanced efficiency, transparency, accountability and
value.
Key performance indicators _____________________________________________________________
General fund balance and reserves
City credit rating
Pension funding
Customer satisfaction
Internal operation standards and measurements
Information Technology incidents and outages
Strategic objectives _______________________________________________________________________
1 Develop and implement a performance tracking, management and reporting program for the 5-
Year Strategic Plan.
2 Foster a culture of continuous improvement that equips the organization to deliver excellent
service to the community.
3 Maintain the city’s fiscal health and sustainability.
4 Model trust, ethics and civility.
5 Attract and retain a talented, diverse and engaged workforce.
6 Achieve CalPERS funded status of 80% or greater (Council Policy No. 86) in
each of the next five years.
7 Implement the policies and programs in the following city plans based on annual budget
appropriations by the City Council:
Annual City Budget
Capital Improvement Program
City Council Code of Ethics
Connected Carlsbad
Diversity, Equity & Inclusion Work Plan
Real Estate Strategic Plan
Strategic Digital Transformation Investment Plan
Feb. 25, 2025 Item #8 Page 23 of 82
20
Priority projects __________________________________________________________________________
By 2027, the city will accomplish the following in support of this goal as resources allow:
• Complete Fleet Maintenance Facility refurbishment
• Complete design and construction of the Orion Center (centralized public works yard)
• Complete conceptual design for new City Hall and Civic Center
• Complete the Police & Fire Headquarters Renovation including the Emergency Operations Center
Reconfiguration
• Initiate design for construction of a new public works storage facility
• Complete feasibility study to identify the need and location for Fire Administration offices
• Research, evaluate and implement a Section 115 Pension Trust
• Core System Consolidation
• Expansion of the Digital Information Network
• Implementation of an Enterprise Asset Management System
• Implementation of cutting edge Computer Aided Dispatch system with a real time crime center
• Implement new tools for citywide project management
• Build a data driven decision making platform and training program
Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Prepare a realistic and fiscally sound annual city budget each year that follows all best practices
• Monitor the city’s fiscal health and provide regular reports to the City Council and the public
• Process over 40,000 outgoing payments to vendors and service providers annually
• Issue over 10,000 business licenses annually
• Issue over 41,000 payments to employees annually
• Respond to approximately 600 public records act requests
• Conduct biennial review and re-affirm policy commitment to Code of Ethics
• Operate a fraud and abuse reporting system for employees
• Handle scheduling, public noticing and other support for over 170 public meetings
• Maintain the city’s website, which includes about 1,000 pages of information about city programs and
services
• Create ongoing opportunities for community engagement
• Ensure Carlsbad’s interests are represented with our state and federal lawmakers and oversee regional
collaboration efforts, such as participation in the Clean Energy Alliance, SANDAG, and NCTD
• Process approximately 6,000 job applications and support leadership in onboarding new staff
• Oversee learning and development opportunities for staff as well as ensure completion of mandatory
training
Feb. 25, 2025 Item #8 Page 24 of 82
21
• Deliver technology services to city users including thousands of endpoint devices
• Support digital network services to city staff and guests over a 200 Gb backbone
• Manage the city’s cybersecurity risk with cutting edge technology, processes and policies
• Provide effective project management of technology service implementations
• Maintain portfolio of over 200 business applications used to facilitate effective service delivery by city
staff
• Manage the city’s real estate and properties to maximize taxpayer value
Feb. 25, 2025 Item #8 Page 25 of 82
22
APPENDICES
Feb. 25, 2025 Item #8 Page 26 of 82
23
COMMUNITY INPUT REPORT
For more information on the Community Input Report, please visit the city website:
www.carlsbadca.gov/input
Feb. 25, 2025 Item #8 Page 27 of 82
24
EXISTING POLICIES & PLANS
The City of Carlsbad has a number of policies and plans already in place. Some are required by regulations; others
address a previous City Council goal or best practice in the industry. Each plan contains existing actions and
timelines, which are not repeated in this strategic plan. Instead, they are referenced below and in each goal
section so the reader can gain a fuller appreciation for the breadth of work taking place to support the five key
goals of this strategic plan.
RELATED GOALS
Last
update
Next
update
Age-Friendly Action Plan 2021 2026
Annual Operating Budget 2022 Annual
Arts & Culture Master Plan 2018 2028
Asset Management Master Plan 2019 N/A
Capital Improvement Program 2022 Annual
City Council Code of Ethics 2021 Annual
City Council Homelessness Goal Work Plan 2022 Annual
Continuity of Operations Plan 2021 2026
Climate Action Plan 2020 2024
Community Development Block Grant Plan 2020 2025
Community Forest Management Plan 2019 N/A
Connected Carlsbad 2020 N/A
Department of Homeland Security Community
Resilience Indicator Analysis (2020)
2020 N/A
Diversity, Equity & Inclusion Workplan 2022 2024
Drainage Master Plan 2008 2024
Fire Safety Regulations 2019 2025
Carlsbad General Plan 2015 2023
Growth Management Plan 1986 2023
Habitat Management Plan 2004 N/A
Homeless Response Plan 2017 2022
Housing Element 2021 2029
HUD Consolidated Five Year Plan 2020 2025
Integrated Pest Management Plan 2017 N/A
Jurisdictional Runoff Management Plan 2021 2025
Library Strategic Plan 2016 2023
Parks & Recreation Department Master Plan 2015 2023
Preserve Management Plan 2022 2027
Public Housing Authority Administrative Plan 2016 N/A
Real Estate Strategic Plan 2017 2022
Recycled Water Master Plan 2019 2026
San Diego County Multi-Jurisdictional Hazard
Mitigation Plan
2017 2022
Feb. 25, 2025 Item #8 Page 28 of 82
25
RELATED GOALS
Last
update
Next
update
SCADA Master Plan 2019 N/A
Local Coastal Program, Sea Level Rise Analysis 2021 TBD
Standards of Cover (Fire Department) 2020 N/A
Strategic Digital Transformation Investment Plan 2022 Annual
Sustainable Materials Management Plan 2019 Annual
Sustainable Mobility Plan 2021 2023
Trails Master Plan 2019 N/A
Urban Water Management Plan 2020 2025
Village & Barrio Master Plan 2021 2023
Wastewater Master Plan 2019 2024
Water Master Plan 2019 2024
Carlsbad Watershed Management Area Water
Quality Improvement Plan
2021 2025
Feb. 25, 2025 Item #8 Page 29 of 82
26
Feb. 25, 2025 Item #8 Page 30 of 82
27
Feb. 25, 2025 Item #8 Page 31 of 82
DEPARTMENT OVERVIEWS
28
Feb. 25, 2025 Item #8 Page 32 of 82
Department overviews
City departments do work every day that supports the overall city mission and the City
Council’s 5-Year Strategic Plan. The following pages provide an overview of some of the
key functions of city departments, key activities, staffing and budgets, based on fiscal year
2022-23.
29
Feb. 25, 2025 Item #8 Page 33 of 82
AT A GLANCE
Human Resources Finance Information Technology Internal Auditor
Full-time staff
87
$26.2 million
ANNUAL BUDGET
Administrative services includes departments that handle the day-to-
day business functions of the city.
As a steward of the city’s assets and liabilities, the Finance Department
sets and implements a strategic financial management plan, ensuring
the city makes sound financial decisions.
The Information Technology Department supports the technology
needs of all city departments to help them meet their goals, builds
technology infrastructure and ensures the public has access to digital
city systems, such as online permitting and public records. The Human
Resources Department helps ensure the city can provide the highest
level of service to the public by recruiting and training a nimble,
talented and professional workforce.
Manage annual budget
$342.2M
10,000
Computer help desk
requests fulfilled
6,000
Job applications processed
Budget Excellence Award
Excellence in Financial
Reporting Award
Government Finance
Officers Association
#1
40,000
Vendor payments
processed
151
Workforce trainings
Administrative Services
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2440
Administrative Services
30
Feb. 25, 2025 Item #8 Page 34 of 82
Community Development
Building permits valued
at more than $132M
Professional staff
696 Carlsbad Planning
Commission
Advised by
52
$10.4 million
ANNUAL BUDGET
1,131
Engineering permits
1,200
Code enforcement
cases
Residential housing units
approved, including 116
low-income units
4,500
18,000 Building
inspections
Planning Permits Code enforcement Building inspections
Community Development oversees the delivery of land
development programs and services complying with adopted codes
and engineering standards, maintains and updates the city’s land
use regulations and ensures new growth and development
complies with established regulations, provides guidance and
reviews projects for conformance with state and local building
standards, and helps maintain safe and healthy living and working
conditions for the members of the community through code
enforcement
Community Development
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2710 | building@carlsbadca.gov
AT A GLANCE 31
Feb. 25, 2025 Item #8 Page 35 of 82
Oversee private development
project construction
Employees
16
$3.3 million
ANNUAL BUDGET
TYPES OF
CAPITAL IMPROVEMENT PROJECTS
Transportation
The Construction Management & Inspection Department ensures
safe construction of Capital Improvement Program and private
development projects in compliance with legal, regulatory and
contractual requirements.
Parks
Construction Management & Inspection
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2780 | cmi@carlsbadca.gov
Facilities
Water
Sewer and
drainage
Manage city
construction projects
AT A GLANCE
Construction Management &
Inspection
32
Feb. 25, 2025 Item #8 Page 36 of 82
Professional staff
17
$5.1 million
ANNUAL BUDGET
6,200
Acres of open
space preserved
30,000
1,700
households
businesses
Surpassed the Climate Action
Plan’s 2020 target to reduce
greenhouse gas emissions
4% below 2012 levels
Manage trash and
recycling services contract
Environmental Sustainability
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2729 | environmental@carlsbadca.gov
The Environmental Sustainability Department is responsible for environmental regulation compliance review and
monitoring, implementing the Climate Action Plan, assembling and conserving a citywide habitat preserve system,
executing the waste reduction and recycling program, protecting creeks, lagoons, and ocean, and ensuring the use
of open space and the natural environment support access to recreation and active, healthy lifestyles.
Trash & recycling Habitat preservation Climate Action Plan Clean oceans & lagoons
AT A GLANCE
Environmental Sustainability
33
Feb. 25, 2025 Item #8 Page 37 of 82
Fire Operations Emergency Medical Fire Prevention Emergency Preparedness Lifeguard
Beach rescues
Fire inspections
Professional staff
3,500
350
123
$37.8 million
ANNUAL BUDGET
14,000
Respond to
The Fire Department enhances the quality of life for all who live,
work, and play in the city through excellence in emergency and
support services.
Fire Administration provides leadership, strategic planning, and
organizational support across all department programs.
Emergency Operations is an all-hazard first responder agency
safeguarding lives, property, and the environment.
Community Risk Reduction & Resiliency mitigates all types of
hazardous conditions and ensures incident response readiness.
6,500
Hospital transports
Fire Department
City Hall | 1200 Carlsbad Village Drive | Carlsbad, CA 92008
6
Fire stations
Incidents
AT A GLANCE
Fire Department
34
Feb. 25, 2025 Item #8 Page 38 of 82
Facility maintenance Vehicle maintenance
Professional staff
35
$15.6 million
ANNUAL BUDGET
450
City-owned fleet
vehicles
The Fleet & Facilities Department maintains city-owned
vehicles and facilities. The city’s fleet consists of 456 vehicles
and equipment necessary to complete the city’s mission of
delivering quality and efficient services. The fleet
maintenance and replacement programs enable
departments to achieve their operational mission in a safe,
efficient manner.
Fleet & Facilities Department
405 Oak Ave. | Carlsbad, CA 92008 | 760-434-2980
Facility maintenance
jobs completed
1,539
Named Top 50 Leading Fleets
nationwide by Government Fleet
magazine and the American Public
Works Association
Custodian services
at all city facilities
Transforming city
fleet through electric
and hybrid vehicles
AT A GLANCE
Fleet & Facilities
35
Feb. 25, 2025 Item #8 Page 39 of 82
Housing assistance
Affordable units
in progress
Households provided
rental assistance Professional staff
550
200
CARLSBAD HOUSING
COMMISSION
Advised by
16
$11 million*
ANNUAL BUDGET
2,800
Affordable housing
units built
Formed
July 2021
▶Preserve and increase availability of affordable housing
units in the community
▶Provide rental assistance and homeownership opportunities
to lower income households
▶Devote local resources to prevent and reduce homelessness
▶Maintain quality of life of residents and reduce the impact of
homelessness on the community
▶Create critical services for people in need
▶Distribute grants that enhance the community
$52 M
SI
N
C
E
1
9
9
3
Invested in affordable
housing
15%
of new units set aside as
affordable *$7 million from federal funding
Homeless services Affordable housing Community assistance
AT A GLANCE
Housing & Homeless Services
Housing & Homeless Services
City Hall | 1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2810 | housing@carlsbadca.gov
36
Feb. 25, 2025 Item #8 Page 40 of 82
Economic growth Business attraction Partnerships Data-driven decision
Professional staff
25
Golf Lodging Business
Improvement District
9
$2.5 million
ANNUAL BUDGET
240
Business expansion,
attraction and
retention projects
175
45,000
Tourism Business
Improvement District
Companies
featured
views
Job seekers connected
with local companies
Innovation & Economic Development
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2222 | business@carlsbadca.gov
GIS
Mapping
AT A GLANCE
Innovation & Economic
Development
37
Feb. 25, 2025 Item #8 Page 41 of 82
Visual and performing arts Circulation services Digital initiatives Adult & teen services
Full-time staff
51
$14.1 million
ANNUAL BUDGET
The Library & Cultural Arts Department provides community members
with access to high quality resources and services to inform and enrich
individual and community life. With three locations, the library provides
services such as administration, digital initiatives and special projects,
circulation services, adult and teen services, genealogy and Carlsbad
history services, children’s services, collections and technical services,
outreach, literacy and bilingual services and is the community destination
for information, enjoyment of reading, lifelong learning and cultural
enrichment.
The Cultural Arts Office plans, promotes and carries out visual and
performing arts programs, arts education activities, temporary and
permanent public art and other cultural offerings to promote a thriving,
diverse and creative city.
85 Bilingual program
offerings
Arts Commission
Library Board of Trustees
Historic Preservation
Commission
Advised by
Library materials
circulated
800,000
110,000
Sessions on public
computers
Cannon art
gallery exhibits
4 TGIF
Concerts in
the Park
9
Library & Cultural Arts
1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2049 | librarian@carlsbadca.gov
AT A GLANCE
Library & Cultural Arts
38
Feb. 25, 2025 Item #8 Page 42 of 82
Parks & trails Aquatics Sports Classes & camps Senior services
Recreation programs
Full-time staff
3,270
59
$21.2 million
ANNUAL BUDGET
339
Acres of community
parks and special-use
areas
The Parks & Recreation Department provides community members
with access to indoor and outdoor recreational opportunities and
conserves open space for resident and visitor use. Through the
services provided by the department, community members have
access to 41 community parks and special use areas and over 51
miles of open space trails, as well as a variety of programs and
services that support health and wellness.
67+
Miles of trails
Parks & Recreation Commission,
Beach Preservation Commission
Senior Commission
Advised by
Aquatic programs Community centers
open 17,000 hours a
year
35,000 senior
nutrition program
meals
Two pools
715
AT A GLANCE
Parks & Recreation
Parks & Recreation
1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2826 | parksandrec@carlsbadca.gov
39
Feb. 25, 2025 Item #8 Page 43 of 82
Patrol Investigations Homeless Outreach SWAT Crime Prevention
Minutes of response time
for highest priority calls
Dispatch center Full-time staff
24/7 5.2 187
$51.2 million
ANNUAL BUDGET
100,000
Calls for service
The Carlsbad Police Department is a full-service police
department that prides itself on its strong partnership with the
community and high service levels. These field services include
patrol, traffic, canines, lagoon patrol, and police rangers to
respond to emergencies and non-emergencies as well as
professionals that make up the following expert teams: Crime
Suppression Team, Homeless Outreach Team, SWAT Team, Crisis
Negotiation Team, Investigations Division, Family Services,
Communications and Records. Through the hard work and
dedication of the men and women of the Police Department,
and the support of council members and the community, the city
continues to be a safe community to live, work and play.
School crossing
guards
Police Department
2560 Orion Way | Carlsbad, CA 92010 | 442-339-2100 | police@carlsbadca.gov
36Park ranger
program
AT A GLANCE
Police Department
40
Feb. 25, 2025 Item #8 Page 44 of 82
Office of the
City Council
Email updates to
community
Public records
requests fulfilled
Professional staff
600
550
34
$8.5 million
ANNUAL BUDGET
170
Public meetings
The City of Carlsbad follows a council-manager form of government,
in which elected City Council members provide direction on the
policies and regulations that govern the operations of the city. The
Policy & Leadership branch includes the following areas:
•Office of the City Council
•Office of the City Treasurer (elected)
•Office of the City Manager
•Office of the City Attorney
•Office of the City Clerk (elected)
•Communication & Engagement
The Office of the City Manager handles administration and oversight
of the city organization, including hiring the city workforce,
supervising city departments and ensuring the City Council’s policy
priorities are met.
Legislative affairs
Office of the
City Manager
Office of the
City Attorney
Office of the
City Clerk
Communication
& Engagement
Policy & Leadership
City Hall | 1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2820 | manager@carlsbadca.gov
AT A GLANCE
Policy & Leadership
41
Feb. 25, 2025 Item #8 Page 45 of 82
Transportation and Streets and Storm Drains Traffic Transportation Planning
Drainage Engineering and Mobility
Streetlight and electrical
maintenance repairs
Employees272
TRAFFIC & MOBILITY
COMMISSION
Advised by
43
$13.1 million
ANNUAL BUDGET
350
Miles of streets maintained
The Transportation Department is responsible for maintaining
and improving the city’s road infrastructure to keep people
moving; enhancing mobility and safety citywide through
ongoing transportation planning, streets and traffic engineering,
streets maintenance and signal operations; providing
maintenance and posting of street signs, street legends, striping,
graffiti and trash removal, pothole and sidewalk repairs. The
department also maintains storm drain infrastructure such as
gutters and pipes under city streets.
Traffic signals operated
and maintained
1801,000
Tons of debris removed
from streets
AT A GLANCE
Transportation
42
Feb. 25, 2025 Item #8 Page 46 of 82
Water services Wastewater services Drainage system
Average water use
down since 2008
Gallons of safe water
provided Professional staff
4.8 billion
48%
64
$77.9 million
ANNUAL BUDGET
30,405
Homes and businesses
served
The Utilities Department provides safe and reliable water and
wastewater services while protecting the natural environment and
meeting regulatory requirements. The department provides
community members with access to safe drinking water,
wastewater collections, and recycled water for a greener Carlsbad.
The Utilities Department also promotes water conservation and
access to diversified and local water sources to supplement
imported water.
MAINTAINED
434 miles of water pipelines
265 miles of sewer pipelines
83 miles of recycled pipeline
Meets all state and
federal drinking water
quality standards
Utilities Department
5950 El Camino Real | Carlsbad, CA 92008 | 442-339-2722 | water@carlsbadca.gov
AT A GLANCE
Utilities
43
Feb. 25, 2025 Item #8 Page 47 of 82
Exhibit 2
Feb. 25, 2025 Item #8 Page 48 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 1
Introduction
For many years, the Carlsbad City Council engaged in an annual goal-setting process to identify high
priority projects and initiatives.
On Oct. 11, 2022, the City Council approved a 5-year Carlsbad Strategic Plan (2023-2027) to focus city
resources toward fulfilling the Carlsbad community’s vision for the future. The plan includes high-level
goals, objectives, priority projects, and service commitments.
The five goals in the plan are:
• Community character: Maintain Carlsbad’s unique community character and connectedness
• Quality of life and safety: Prioritize the safety and well-being of the community
• Sustainability and the natural environment: Protect the environment and natural resources
• Economic vitality: Foster a healthy local economy
• Organizational excellence and fiscal health: Be a model for effective and efficient local
government
This update provides information on the Strategic Plan Objectives and Priority Projects and the actions
that have been taken to support them. The resources to implement the 5-year Strategic Plan are
approved each year through the annual city budget process.
Mid-point check in
This report covers actions through Dec. 31, 2024, marking the mid-point in the 5-year planning period. In
addition to providing an update on actions completed and those planned for the year ahead, the report
provides a snapshot of which objectives and priority projects are completed or on track to be complete
during the current planning period and which are not, as indicated by the symbols described below. This
will allow the City Council to consider options for reprioritizing work, adding resources, adjusting
timelines, or some combination of those. The report also identifies projects that are no longer
proceeding due to prior City Council direction. Resources approved in the fiscal year 2025-26 city budget
will support city efforts to advance the plan in the coming year.
Complete or on track to meet Strategic Plan target
Not on track to meet Strategic Plan target
Work stopped due to City Council direction
Feb. 25, 2025 Item #8 Page 49 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 2
Goal: Community Character
Maintain Carlsbad’s unique community character and connectedness
5-year vision
Even though the city has grown and changed,
residents agree that it still has the small-town
beach community character and connectedness
that made them want to live here in the first
place. Diverse community members of all ages
enjoy participating in the wide array of programs
and events offered by the city, where they run
into neighbors, meet new friends and, mostly
importantly, feel welcome and included.
Feb. 25, 2025 Item #8 Page 50 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 3
Objective 1
Work with the community to develop a new approach to maintain quality of life
while managing growth in Carlsbad, consistent with state law.
What’s been done
3/8/22 City Council forms a citizens committee to make recommendations for future growth
management program
3/30/22 Committee holds first of 15 meetings
4/20/23 Committee completes its work, issuing recommendations for the City Council’s consideration
7/18/23 City Council accepts Carlsbad Tomorrow Growth Management Citizens Committee
recommendations
7/19/23 Staff begins work on an implementation plan based on City Council’s direction
11/19/24 City Council approves the implementation plan to amend the growth management program
What’s next
Fall 25 City Council to consider consultant contract to complete nexus studies to update public facility
development impact fees
Spring 26 City Council to consider recommended amendments to city policy documents and ordinances
governing the growth management program
Fall 27 City Council to consider recommended amendments to public facility development impact fees
Feb. 25, 2025 Item #8 Page 51 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 4
Objective 2
Develop objective design standards for multifamily housing throughout the city.
What’s been done
3/8/22 City Council forms a citizens committee to provide input on Village & Barrio design standards
4/25/22 Committee holds first of four meetings
7/19/23 Planning Commission recommends City Council approval of objective design standards to apply
citywide and those specific to the Village & Barrio areas
8/29/23 City Council approves both citywide and Village & Barrio-specific objective design standards
1/3/24 Submitted objective design standards to the California Coastal Commission for review
11/6/24 Planning Commission reviews first project subject to the new design standards
1/28/25 City Council reviews and approves first project subject to the new design standards
2/6/25 Coastal Commission approves citywide objective design standards with minor amendments (for
applications located within the Coastal Zone)
What’s next
Spring 2025 Coastal Commission to hold public hearing to review the Village & Barrio objective design
standards (for applications located within the Coastal Zone)
2025 City Council to consider approving the California Coastal Commission’s proposed modifications
to citywide objective design standards
Feb. 25, 2025 Item #8 Page 52 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 5
Objective 3
Create opportunities for more affordable housing in Carlsbad by implementing
the policies and programs in the 2021-2029 Housing Element.
What’s been done
3/22/22 City Council adopts amendments to Inclusionary Housing Policy and in lieu fee
5/23/23 City Council adopts Zoning Ordinance amendments to encourage development of accessory
dwelling units and receives a report on permit-ready ADU plans
6/1/23 Staff launches awareness campaign for availability of ADU plans
1/30/24 City Council approves rezoning 16 properties to accommodate Carlsbad’s share of the region’s
housing needs
8/20/24 City Council adopts ordinance to prohibit smoking in multi-unit housing
9/1/24 Staff begins outreach efforts to raise awareness of new rules under the smoke-free multi-unit
housing ordinance
2024 Added 159 new affordable units to the city in 2024
2024
As part of the Affordable Housing Resale program, nine at-risk lower-income units were
acquired and eight were resold to eligible low-income buyers—since the program began in
2021, 19 units have been acquired and 16 have been resold
1/1/25 Smoke-free multi-unit housing ordinance goes into effect
What’s next
Mid-2025 California Coastal Commission to consider approving the rezoning of seven properties in the
coastal zone to accommodate Carlsbad’s share of the region’s housing needs
Feb. 25, 2025 Item #8 Page 53 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 6
Objective 4
Work with the San Diego Association of Governments and the North County
Transit District to prioritize, determine costs, and work with state and federal
representatives to seek funding for preliminary design and technical studies for
lowering the railroad tracks in the Village.
What’s been done
6/13/23 City Council appropriates $5.22 million in fiscal year 2023-24 to fund a local match toward
grant opportunities
4/28/24 Submitted Community Project Funding requests to Congressman Levin and Senator Padilla
5/3/2024 Staff tour the San Gabriel and Alameda Corridor railroad trenches with SANDAG and NCTD
6/25/24 City Council approves an MOU with SANDAG and NCTD to jointly pursue grant funding and
commits to $5.22 million local match
6/27/24 Rep. Levin secures $850,000 in House of Representatives Transportation, Housing, and Urban
Development appropriations bill – Congressional and Presidential approvals are still pending
9/10/2024 Partnered with SANDAG and NCTD to apply for U.S. Department of Transportation Rail Crossing
Elimination Program grant funding, however, no funding was awarded to the project
12/16/2024 Staff receive NCTD’s preliminary assessment of railroad trench construction alternatives
What’s next
Ongoing Working with SANDAG and NCTD to identify funding opportunities
Ongoing Supporting SANDAG and NCTD throughout design and environmental clearance phase
Feb. 25, 2025 Item #8 Page 54 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 7
Objective 5
Develop, implement and promote programs that enhance wellness,
socialization, inclusion and active living.
What’s been done
1/23 Hosted the Winter Reading Challenge, with the community reading a total of 142,926 minutes
6/23/23 Nearly 4,000 programs were offered by the Parks & Recreation and Library & Cultural Arts
departments in fiscal year 2022-23
9/26/23 City Council approves the Parks & Recreation Department Master Plan
2023 Awarded $111,163 in community arts grants to support 26 projects
2023 Held six trail volunteer events, six TGIF Concerts in the Parks and 11 community events
1/24 Hosted the Winter Reading Challenge, with the community reading a total of 294,883 minutes
2024 Awarded $117,120 in community arts grants to support 27 projects
8/10/24 Offered the Summer Reading Adventure, engaging 3,100 participants who read a combined 1.5
million minutes
8/30/24
Offered social and learning opportunities for older adults through the End of Summer Bash and
provided wellness programs including chair yoga, sound baths and outdoor Tai Chi in
partnership with the County of San Diego
2024 Held seven trail volunteer events, nine TGIF Concerts in the Parks and 11 community events
1/25 Hosted the Winter Reading Challenge, with the community reading a total of 313,787 minutes
What’s next
2025 Working with the community to develop public art for Barrio traffic circles, Chestnut Underpass and Veterans Memorial Park
2025 Hosting the 2025 Senior Summer Bash and continuing partnerships that support age-friendly
initiatives and intergenerational programs
2025 Partnering with community organizations to grow the city’s “library of things,” which includes
induction cooktops, stargazing kits, hiking backpacks, State Parks passes and STEAM kits
2025 Awarding up to $117,128 in community arts grants to eligible projects
2025-2027 Holding nine TGIF Concerts in the Parks each year
Feb. 25, 2025 Item #8 Page 55 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 8
Priority Projects
Complete design work for the Monroe Street Pool Renovation and Replacement Project
Complete design and permitting for the South Carlsbad Boulevard Realignment between Manzano
Drive and Island Way
Complete conceptual design for the South Carlsbad Coastline Project
Complete plans, specifications, bidding and construction of Veterans Memorial Park
Complete conceptual design/master plan and permitting for Robertson Ranch Community Park
Complete conceptual design/master plan for Business Park Recreational Facility (Zone 5 Park)
Complete design and construction of a community garden at Stagecoach Community Park
Complete the installation of additional pedestrian lighting throughout the Village as part of the
Carlsbad Village Lighting Study
Complete a feasibility study to make Tyler Street in the Barrio one-way
Complete construction of five new traffic circles and other traffic calming measures in two other
intersections in the Barrio
Complete a feasibility study for turning part of Grand Avenue into a pedestrian only “Grand
Promenade”
Enhance existing crosswalks on Carlsbad Boulevard between Mountain View Drive and Tamarack
Avenue
Begin construction of walking, biking and traffic improvements (includes a roundabout at the
intersection of Cannon Road and Carlsbad Boulevard), and a new blufftop gathering area in the
Terramar area
Implement a new intelligent parking program in the Village
Initiate the installation of new pedestrian lighting along main sidewalks in the Barrio
Enhance bike lanes by adding green paint to conflict areas at various locations citywide including
Carlsbad Boulevard, La Costa Avenue, Cannon Road and Jefferson Street
Audio-visual upgrade/replacement for Schulman Auditorium
Feb. 25, 2025 Item #8 Page 56 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 9
Goal: Quality of Life & Safety
Prioritize the safety and well-being of the community
5-year vision
The City of Carlsbad remains one of the safest cities in
the region due to new investments in fire and
emergency medical services and a well-equipped and
highly trained Police Department that enjoys excellent
relationships with the community. Critical
infrastructure like roads and pipes are well-maintained,
while parks, community centers, libraries and other
facilities reflect the community’s high standards.
Feb. 25, 2025 Item #8 Page 57 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 10
Objective 1
Enhance the quality of life for everyone in Carlsbad by adopting and
implementing an updated Homeless Response Plan that addresses the complex
needs of individuals experiencing, or at risk of experiencing homelessness in a
compassionate and effective manner and reduces the impacts of homelessness
on the community.
What’s been done
2/7/23 City Council approves the Carlsbad Homeless Action Plan
2023
Secured a $2 million County of San Diego grant to expand La Posada de Guadalupe shelter,
$468,000 in HUD funding for rapid re-housing, and a $2.4 million State grant to address
encampments
5/23/23 City Council adopts Zoning Ordinance amendments to increase and clarify allowances for
supportive housing, low barrier navigation centers and emergency shelters
2024
Secured $11.4 million in State funding for a joint Carlsbad/Oceanside project to address
encampments along SR 78, $552,000 in HUD funding for rapid re-housing, and $3 million in
State funding to address people living in their cars in the Village & Barrio areas
2024 Secured a temporary state waiver allowing 50 existing, but often unused beds at La Posada de
Guadalupe shelter to serve homeless individuals, not just farmworkers, through March 2025
FY 2023-24 89 people experiencing homelessness were transitioned into permanent housing
FY 2023-24 Police calls for service related to homelessness decreased by 16%
1/14/25
City Council directs staff to advocate for state legislation to permanently allow existing beds at
La Posada de Guadalupe shelter to serve homeless individuals, not just farmworkers, due to a
reduced year-round need for serving farmworkers
1/28/25 City Council receives fiscal year 2023-24 Annual Report on the Homelessness Action Plan and
approves fiscal year 2025-26 Homelessness Action Plan Funding Plan
What’s next
5/20/25 Funding to implement the Homelessness Action Plan to be included in the fiscal year 2025-26 city budget
2025 Pursuing state legislation to allow existing beds at the La Posada de Guadalupe shelter to be
used by homeless individuals on an ongoing basis, rather than being limited to farmworkers
Feb. 25, 2025 Item #8 Page 58 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 11
Objective 2
Foster strong relationships between community members and members of the
Police Department, including the formation of a community-police engagement
commission.
What’s been done
12/6/22 City Council establishes the Community-Police Engagement Commission
7/10/23 Community-Police Engagement Commission holds its first meeting
5/21/24 City Council approves Community-Police Engagement Commission workplan
2024 Commission members receive:
• De-escalation policy training update
• Implicit bias training update
• Ride-alongs with the Homeless Outreach Team
• Public Records Act training
• Ralph M. Brown Act training
• Update on Homelessness Action Plan
• Update on Police Department active shooter training
2025 Commission members receive:
• Update on California Daylighting Law
• Training on emergency evacuation protocols
• Update on FBI case (Wisconsin school shooting)
What’s next
2025 The commission is currently implementing its first work plan
2025 The Police Department continues to host regular community events, such as National Night Out
and Coffee with a Cop
Feb. 25, 2025 Item #8 Page 59 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 12
Objective 3
Bring Fire Department up to Standards of Cover to ensure the city is prepared
to meet the community’s changing fire and emergency medical needs.
What’s been done
FY 2021-22 City Council approves Fire Department work plan, including 12 new full-time EMT positions to
staff two new ambulances and the construction of Temporary Fire Station 7
1/22 Initiated deployment of new EMT personnel and ambulances at Fire Stations 4 and 6
2/22 Procured one new fire engine
1/23 Deployed fourth Paramedic/Firefighter on ladder truck
10/23 California Office of Emergency Services recognizes Urban Search and Rescue Regional Task
Force 13
10/23 Launched real-time fire operations intelligence system
1/30/24 City Council approves Public Safety Element update of the city’s General Plan
4/1/24 Updated and improved Insurance Services Office classification
5/24 Deployed Genasys, a new regional Evacuation Management Planning System
What’s next
Ongoing Utilize opioid settlement funds to support community health
2025 Providing training to city staff and community organizations on various health and safety
topics (i.e., CPR, AED, Narcan administration)
2025 Launching new referral program to improve healthcare access for homeless individuals
2025 Collaborate with Local Agency Formation Commission to complete Municipal Service Review
2025 City Council to consider code amendments to establish fire safety standards for mid-rise
buildings (4+ stories, up to 75 feet)
Ongoing Monitoring performance metrics identified in Standards of Cover report to ensure adequate service levels are maintained
Feb. 25, 2025 Item #8 Page 60 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 13
Objective 4
Manage, maintain and enhance the city’s roadway to provide a safe, efficient
and cost-effective multi-modal transportation system.
What’s been done
1/12/21 City Council adopts the Sustainable Mobility Plan
9/13/22 City Council approves a contract to initiate the Sustainable Mobility Plan Implementation Plan,
Multimodal Transportation Impact Fee Study and Vehicle Miles Traveled Mitigation Program
9/27/22 City Council adopts Safer Streets Together Plan
2024 Resurfaced and restriped Avenida Encinas between Poinsettia COASTER Station and Carlsbad
Boulevard as part of Segment 2 of the Avenida Encinas Coastal Rail Trail project
7/2024 Installed residential traffic safety improvements on Victoria Avenue, Highland Drive,
Nueva Castilla Way and Circulo Sequoia
8/30/23 Installed traffic calming on Tamarack Avenue from Skyline Avenue to Adams Street
2023 Completed citywide green paint enhancement of bike lanes
10/28/24 Constructed new traffic signal at Avenida Encinas/In-N-Out Burger driveway, including the
city’s first flashing yellow left-turn signal
4/24 Completed traffic signal software upgrades at all 182 traffic signals
What’s next
2025 Installing residential traffic safety improvements on Park Drive, Black Rail Road, Plum Tree
Road and Carrillo Way
2025 Designing Faraday Avenue improvements associated with Veterans Memorial Park
2025 Constructing El Camino Real widening from Sunny Creek Road to Jackspar Drive
2025 Slurry sealing nearly 38 miles of city streets
2025 Continuing traffic signal equipment upgrades to replace aging infrastructure and improve
vehicle and bicycle detection
Feb. 25, 2025 Item #8 Page 61 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 14
Priority Projects
Complete Palomar Airport Road and College Boulevard Improvements
Complete traffic calming project on Tamarack Avenue from Skyline Avenue to Adams Street
Complete traffic calming projects at various locations in the city including Victoria Avenue, Monroe
Street, Highland Drive, Nueva Castilla, Celinda Drive, Circulo Sequoia, Park Drive, Hummingbird Road
and Black Rail Road per the Carlsbad Residential Traffic Management Program
Complete El Camino Real widening from Poinsettia Lane to Camino Vida Roble
Complete El Camino Real widening from Arenal Road to La Costa Avenue
Complete El Camino Real widening from Sunny Creek Road to Jackspar Drive
Complete reconfiguration of right turn lane from northbound El Camino Real to eastbound Alga
Road
Initiate construction to repair and upgrade beach access stairs and upper sidewalk between Pine
and Tamarack avenues
Initiate projects as part of the Utility Undergrounding Program, in coordination with San Diego Gas
& Electric and other utility providers
Complete Avenida Encinas Coastal Rail Trail and pedestrian improvements (Segment 3)
Complete design of Carlsbad Boulevard and Tamarack Avenue pedestrian improvements
Initiate project to improve Americans with Disabilities Act beach access from Pine to Tamarack
avenues
Complete Avenida Encinas and Palomar Airport Road pedestrian improvements
Initiate design of Carlsbad Boulevard pedestrian lighting improvements between Tamarack Avenue
and State Street, in coordination with SDG&E
Complete design of La Costa Avenue traffic improvements
Complete Melrose Drive right turn lane to westbound Palomar Airport Road
Feb. 25, 2025 Item #8 Page 62 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 15
Complete traffic signal modifications at Maverick Way and Camino De Los Coches
Evaluate new intersection control at Camino De Los Coches and La Costa Avenue
Complete improvements to Christiansen Way (unfunded in Capital Improvements Program)
Complete design of Valley Street traffic calming between Magnolia and Chestnut avenues
Complete design of Chestnut Avenue complete street improvements between Valley Street and Pio
Pico Drive
Complete design of Chestnut Avenue complete street improvements between I-5 and the railroad
tracks
Complete design of street improvements for State Street and Grand Avenue
Complete construction of Fire Station 2
Complete construction of temporary Fire Station 7
Identify site and complete preliminary design for permanent Fire Station 7
Complete the design of new walking, biking and traffic improvements on Valley Street between
Magnolia and Chestnut avenues
Begin construction of walking, biking and traffic improvements on Kelly and Park drives by Kelly
Elementary School and initiate Safe Routes to School program implementation
Complete Local Roadway Safety Plan and start implementation
Complete construction of retaining wall, drainage and street improvements on Park Drive from
Bayshore Drive to just west of Marina Drive
Work to expand homeless shelter capacity at La Posada de Guadalupe
Feb. 25, 2025 Item #8 Page 63 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 16
Goal: Sustainability & the Natural Environment
Protect the environment and natural resources
5-year vision
Thanks to the city’s strategic approach to environmental
sustainability, Carlsbad is seen as a model for how to leverage
partnerships and innovation to achieve climate and
environmental goals. City residents and businesses feel
supported in their own environmental sustainability efforts,
whether it’s complying with new mandates or taking advantage
of opportunities to go above and beyond. As a result, the city
has met or exceeded goals for eliminating greenhouse gas
emissions, reducing what goes to landfills, keeping creeks,
lagoons and the ocean clean, and protecting native habitat and
natural open space.
Feb. 25, 2025 Item #8 Page 64 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 17
Objective 1
Research and evaluate a Climate Adaptation/Sustainability Plan to address the
impacts of climate change, including but not limited to extreme heat, drought,
erosion, flooding and wildfire.
What’s been done
2023 Staff research and identify the differences between a comprehensive Climate
Adaptation/Sustainability Plan and the city’s Climate Action Plan
2024 Staff review several adopted climate adaptation/sustainability plans and federal and state
guidance documents to identify typical plan components and evaluate applicability to Carlsbad
What’s next
2025 Staff research is ongoing
Spring 2025 City Council to consider formation of Environmental Sustainability Commission
2026 Staff to present discussion on Climate Adaptation/Sustainability Plan to Environmental
Sustainability Commission
2026 City Council to receive Environmental Sustainability Commission recommendation and provide
direction on next steps
Feb. 25, 2025 Item #8 Page 65 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 18
Objective 2
Transform roadways and implement programs that provide options to move
around Carlsbad, such as walking and biking, that reduce the city’s greenhouse
gas emissions.
What’s been done
1/12/21 City Council adopts the Sustainable Mobility Plan
2024 Installed green paint at 37 locations across the city and completed the East/West Corridors
Resurfacing and Restriping Project, improving over 16 miles of bike lanes
2024 Participated in SANDAG Mobility Working Group’s review of Regional Vision Zero Plan,
Active Transportation Policies, 2025 Regional Plan and LOSSAN Rail Realignment Study
10/8/24 City Council approves the Hope Elementary School Safe Routes to School Plan
11/12/24 City Council adopts Climate Action Plan Update, including 10 transportation-related
mitigation strategies
12/18/24 Completed annual monitoring and surveying for the 14 Carlsbad employers required to
comply with the city’s Transportation Demand Management ordinance
2/4/25 City Council accepts the Jefferson Elementary School Safe Routes to School Plan
What’s next
2025 City Council to consider approval of Sage Creek High School Safe Routes to School Plan
2025 City Council to consider approval of plans and specifications for Phase II of the Barrio
Pedestrian Lighting Project
2025 City Council to consider approval of plans and specifications for Segment 3 of the Avenida
Encinas Coastal Rail Trail project, from Palomar Airport Road to Poinsettia Coaster Station
Ongoing
Utilizing annual Active Transportation Monitoring Report and bi-annual Transportation
Demand Management survey reports to understand and respond to changes in multi-
modal transportation activity throughout the city
Ongoing Partnering with NCTD and SANDAG to implement mobility related services in Carlsbad,
including potential return of flexible fleet service at Poinsettia COASTER Station
Feb. 25, 2025 Item #8 Page 66 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 19
Objective 3
Increase citywide electric vehicle charging infrastructure and transition all
passenger fleet vehicle purchases after FY 2022-23 to be electric vehicles, with
the exception of public safety vehicle purchases, which will be electric where
feasible.
What’s been done
10/22 Installed 1 public facing Level 2 dual port EV charger at Fire Station 2
12/23 Installed 2 private Level 3 EV chargers for city vehicles at the Fleet Maintenance Center
2023 Added 1 all-electric pickup truck, 1 all-electric cargo van, 8 hybrid passenger vehicles and 4 all-
electric passenger vehicles to the city’s fleet
8/24 Installed 4 private Level 2 EV chargers for city vehicles at the Fleet Maintenance Center
1/24 Installed 2 public facing Level 2 dual port EV chargers at the Police & Fire Headquarters
2024 Added 1 all-electric pickup truck and 1 hybrid passenger vehicle to the city’s fleet
What’s next
2025 Installing 4 public facing Level 2 dual port EV chargers at Dove Library
2025 Installing 4 public facing Level 2 dual port and two public facing Level 3 EV chargers at the State
Street parking lot
2025 Installing 10 private Level 3 EV chargers for city vehicles at the Fleet Maintenance Center
2025 Adding 6 all-electric pickup trucks, 13 hybrid passenger vehicles and 4 all-electric passenger
vehicles to the city’s fleet
Feb. 25, 2025 Item #8 Page 67 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 20
Objective 4
Seek grant funding to develop a Sea Level Rise Adaptation Plan (following
Coastal Commission approval of the 2021 comprehensive update to the city’s
Local Coastal Program).
What’s been done
4/22 Submitted Local Coastal Program Update to the California Coastal Commission for review
What’s next
Fall 2025 City Council to receive the California Coastal Commission’s proposed modifications to the Local
Coastal Program Update
In progress
Coastal Commission approval of the Local Coastal Program Update is required before further
actions can be taken; however, the commission has not provided a timeline for review and
approval
Feb. 25, 2025 Item #8 Page 68 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 21
Objective 5
Develop partnerships with nonprofit, academic and other non-governmental
organizations to leverage environmental sustainability efforts and programs.
What’s been done
2022 Joined and participating in the Alliance of Regional Collaboratives for Climate Adaptation Board
2022 Joined and participating in the San Diego Regional Climate Collaborative Board
2022 Worked with the Carlsbad Chamber of Commerce to promote sustainability
2023 Partnered with four Carlsbad school districts to enhance lunchtime waste sorting and organics
recycling through student education and staff training, boosting waste diversion
2023 Partnered with the Carlsbad Community Gardens Collaborative to support gardening programs
at Carlsbad libraries and to provide input on the design of the Stagecoach community garden
2023 Joined the California Green Business Network Board of Directors and helped guide statewide
green business initiatives, attended board meetings and supported local green business efforts
2023 Partnered with the San Diego County Bicycle Coalition to host bike valet at TGIF Concerts in the
Parks, a bike rodeo at the annual Earth Month Celebration event and 11 bike safety trainings
2023 Partnered with Circulate San Diego to hold six pedestrian safety trainings for Carlsbad students
2024 Collaborated with local schools to deliver watershed education programs
2024 Partnered with the Sierra Club and the U.S. Green Building Council to bring induction cooktop
lending program to Carlsbad libraries
2024 Partnered with local food banks to enhance the edible food recovery program
2024 Joined the Cleantech San Diego Board of Directors; contributed to regional clean technology
initiatives, attended board meetings and supported industry partnerships that drive innovation
2024 Joined and participating in the Governor’s Climate Action Plan Advisory Group
What’s next
2025 Continuing support of school waste sorting and organics recycling programs
2025 Continuing stormwater education in Carlsbad schools
2025 Strengthen food recovery capacity and seek additional funding to continue enhancing the
edible food recovery program
2025 Hosting bike valet service at 9 TGIF Concerts in the Parks
2025 Continuing memberships and participation in regional and statewide climate organizations to
influence policy development and support innovation and best practices
Feb. 25, 2025 Item #8 Page 69 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 22
Priority Projects
Meet implementation goals for the Sustainable Mobility Plan
Complete Maerkle Reservoir Solar Project
Complete Trash Amendment Compliance Program improvements
Complete preliminary design and permitting for the South Carlsbad Boulevard Realignment
between Manzano Drive to Island Way
Feb. 25, 2025 Item #8 Page 70 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 23
Goal: Economic Vitality
Foster a healthy local economy
5-year vision
The City of Carlsbad has a strong and diverse economy that
combines a thriving small business community with leading
industries of the future. Smart, talented professionals want to
work here, and entrepreneurial leaders want to invest in their
own startup ventures. Those looking to grow their skills will find
opportunities for workforce development in Carlsbad. Carlsbad
has excellent relationships with key industries, business
organizations, other cities in the region, and academic
institutions. By achieving this goal, the city as a whole is
financially stable and more residents have the jobs they want
right in their own backyards.
Feb. 25, 2025 Item #8 Page 71 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 24
Objective 1
Create a strategic approach for a vibrant economy that includes talent &
workforce strategies, small business assistance, inclusive growth & diverse
business support, key industry cluster development, and fostering an
ecosystem for startups & entrepreneurs to thrive.
What’s been done
1/10/23 City Council adopts 5-year Economic Development Strategic Plan
3/19/24 Created a Carlsbad economic intelligence dashboard to inform city leaders and residents of
current economic conditions and labor market information
What’s next
2025 City Council Economic Development Subcommittee to provide recommendations to City
Council on proposed economic development strategic actions for fiscal year 2025-26
2025 City Council to approve economic development strategic actions with adoption of fiscal year
2025-26 city budget
Feb. 25, 2025 Item #8 Page 72 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 25
Objective 2
Provide resources to grow and support key industries in Carlsbad’s economy.
What’s been done
7/01/23 Enhanced new business “Welcome to Carlsbad” program, providing information on business
licensing pre-application and development permitting processes and other business resources
7/01/23 City Council reestablishes Carlsbad Tourism Business Improvement District to better support
citywide tourism and destination marketing initiatives
11/22/23 Staff initiate monthly industry engagement program across Carlsbad’s key sectors
1/15/24 Staff initiate regular site visits to businesses in Carlsbad’s key industries to gain a better
understanding of the challenges being faced
8/28/24 Completed Bi-Annual Business Survey, which showed an increase in the city’s business
satisfaction rate from 83% to 90%, reflecting new business-friendly initiatives and city services
11/19/24 Updated North County Job-Readiness Room to ensure Carlsbad residents and workers have
access to upskilling opportunities that align with Carlsbad business needs
1/15/25 Updated the city’s Life in Action website to modernize the city’s approach to talent attraction
What’s next
FY 2025-26 Continuing support of Carlsbad’s tourism economy, engaging with Visit Carlsbad and hoteliers
FY 2025-26 Reviewing and identifying opportunities to improve city application and permitting procedures
FY 2025-26 Promoting the city’s business locator website to developers, brokers, and investors to attract
new businesses to Carlsbad
FY 2025-26 Partnering with local universities and colleges to create workforce development opportunities
in the hospitality, tourism, and entertainment sectors
Feb. 25, 2025 Item #8 Page 73 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 26
Objective 3
Support the long-term viability of Small Businesses, Startups & Entrepreneurs in
partnership with local and regional collaborators.
What’s been done
7/1/23 Partnered with local business organizations to implement Shop Local incentive program
6/13/24 Hosted the 2024 Connect Summer Social at the Flower Fields
9/24/24 Launched Small Business Liaison Program and Digital Resource Hub to support small businesses
9/24/24 Participated in 2024 Innovation Day San Diego with Carlsbad businesses and Innovate78 cities
10/21/24 Hosted 2024 San Diego Startup Week in Carlsbad for third consecutive year
10/31/24 Supported San Diego Regional EDC study to highlight the economic impact of Carlsbad’s
manufacturing sector
12/17/24 Launched a new small business workshop series with a workshop on commercial lease
negotiations
What’s next
FY 2025-26 Hosting monthly industry advisory group discussions with leaders in key business clusters, with
a focus on the innovation economy
FY 2025-26 Leveraging partnerships with local and regional partners to provide resources to Carlsbad small
businesses
FY 2025-26 Hosting a Carlsbad Employer Open House to showcase local businesses and connect them with
potential employees in partnership with local business organizations
Feb. 25, 2025 Item #8 Page 74 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 27
5-year vision
Goal: Organizational Excellence & Fiscal Health
Be a model for effective and efficient local government
Following the creation of a 5-Year-Strategic Plan, the City Council, the community and city
employees have remained aligned around common goals. This sustained focus has not only
generated measurable results, it has translated into operational efficiencies and cost savings. The
very best in their fields want to work for the City of Carlsbad because of the culture that has been
created around innovation, inclusivity and engagement. The city’s financial health has been
maintained while meeting or even exceeding the community’s high expectations for service
delivery. Investments in technology have led to enhanced efficiency, transparency, accountability
and value.
Feb. 25, 2025 Item #8 Page 75 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 28
Objective 1
Develop and implement a performance tracking, management and reporting
program for the 5-Year Strategic Plan.
What’s been done
7/26/23 Launched initial Strategic Plan dashboard
2/6/24 City Council receives first Strategic Plan progress report (2023-2024)
What’s next
2/25/25 City Council to receive Strategic Plan mid-point progress report
2/25/25 Staff launches expanded strategic plan dashboard
2026 City Council to receive annual Strategic Plan update
2027 City Council to receive annual Strategic Plan update and direct future strategic planning efforts
Feb. 25, 2025 Item #8 Page 76 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 29
Objective 2
Foster a culture of continuous improvement that equips the organization to
deliver excellent service to the community.
What’s been done
2022 Increased organizational capacity to develop city data visualization dashboards to inform
department operations, increase operational efficiency and improve community outcomes
2022 Implemented an enterprise asset management system to consolidate asset data and improve
infrastructure maintenance operations and management
2023 Increased organizational capacity to conduct and analyze research studies and surveys,
implemented a systematic process for data collection and interpretation
2023 Implemented an analytical data training program to upskill city staff and build data-informed
decision-making capacity citywide
2023 Implemented a construction project management system for CIP projects and a general
citywide project management system
2024 Created multiple live data dashboards, including a real-time fire operations intelligence system, economic intelligence dashboard, and updated Capital Improvement Project dashboard
2024 Implemented business process streamlining, digitization and automation for credit card
reconciliation, CIP project documentation, telecommuting and discretionary leave requests and
the computer loan program
2024 Launched an online application and digital processing system for board, commission and
committee applicants
2024 Launched the “Let’s Connect” initiative, a tool to support employee growth and development
What’s next
2025 Implement public wireless internet access for Alga Norte Park
2026 Complete implementation of new Computer Aided Dispatch system and real time crime center
2026 Upgrade library Radio Frequency Identification system for automated checkouts/returns
Feb. 25, 2025 Item #8 Page 77 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 30
Objective 3
Maintain the city’s fiscal health and sustainability.
What’s been done
3/14/23 City Council adopts Policy No. 95 - Cost Recovery, to be implemented over a three-fiscal year
period and managed on an ongoing basis
2/27/24 City Council receives final report for the external financial statement audit conducted between
April 2023 and January 2024
4/23/24 City Council adopts updated Park Land Dedication and Park In-Lieu Fees
4/30/24 Implemented a new vendor management system to enhance internal controls over vendor
payments and security
6/18/24 City Council establishes a $17.5 million Asset Replacement Reserve in the General Fund,
improving transparency and budget stability
6/30/24 Maintained a General Fund Reserve Ratio of 55%, exceeding the city’s 40% reserve requirement by 15 percentage points ($36 million)
6/30/24 Completed the external audit for fiscal year 2023-24 with an unmodified (clean) opinion
6/30/24 Revamped the Capital Improvement Program process to request construction budget only after
City Council approves project design and authorizes bidding
10/8/24 Postponed projection of when ongoing city expenditures are expected to exceed ongoing
revenues by five years, from fiscal year 2026 to fiscal year 2031
2/11/25 City Council receives Annual Comprehensive Financial Report
Ongoing Maintaining the city’s AAA credit rating
What’s next
2/25/25 City Council to receive second-quarter economic and financial update and conduct mid-year
budget review
5/20/25 City Council to review preliminary fiscal year 2025-26 budget, including the comprehensive fee
program update
2025
City Council to consider updating development-related fees, including Drainage Fees,
Stormwater Funding Fees, Park Impact Fees and Public Facilities Fees, with studies and funding
requests integrated into the budget process
Feb. 25, 2025 Item #8 Page 78 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 31
Objective 4
Model trust, ethics and civility.
What’s been done
3/23 Achieved 100% compliance in bi-annual mandatory ethics training
3/23 Achieved 100% compliance in bi-annual mandatory workplace harassment prevention training
4/23 Achieved 95.67% annual conflict of interest disclosure (Form 700) compliance
4/24 Achieved 94.59% annual conflict of interest disclosure (Form 700) compliance
What’s next
3/25 Complete required ethics training
3/25 Conduct workplace harassment prevention training
4/25 Complete annual conflict of interest disclosures (Form 700)
Feb. 25, 2025 Item #8 Page 79 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 32
Objective 5
Attract and retain a talented, diverse and engaged workforce.
What’s been done
2023 Broadened recruitment advertising to over 600 websites; received over 5,000 job applications
2023 Filled 41% of available positions by promoting existing full-time employees
2023 Provided 230 in-person and online trainings
2023 Achieved an employee vacancy rate of 5.2%
2024 Provided 356 in-person and online trainings, including 61 new online trainings
2024 Attended 11 community job fairs
2024 Filled 58% of available positions by promoting existing full-time employees
2024 Supported 64 employees who participated in the city’s Tuition Reimbursement program
2024 Supported the onboarding of 18 new hires through participation in the city’s
Peer Advisor Liaison program
2024 Graduated 15 employees from The Centre for Organization Effectiveness Supervisor’s Academy
2024 Graduated seven employees from The Centre for Organization Effectiveness
Manager’s Academy
2024 Achieved an employee vacancy rate of 4.4%
Ongoing Conducting market surveys to ensure employee compensation is in the 67th percentile for recruiting and retention purposes
Ongoing Collaboration with North Zone Fire agencies to ensure best practices and an engaging process
for promotional assessments
What’s next
2/25 Five employees to graduate The Centre for Organization Effectiveness leadership academies
3/25 14 employees in the City of Carlsbad cohort to graduate from National University with an MPA
Mid-2025 A new internal professional development program will equip supervisors with leadership
training
Feb. 25, 2025 Item #8 Page 80 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 33
Objective 6
Achieve CalPERS funded status of 80% or greater (Council Policy No. 86) in each
of the next five years.
What’s been done
FY 2022 CalPERS investment performance realizes a 7.5% loss resulting in a decline of the city’s funded
status from 86% to 75%
9/12/23
City Council receives CalPERS FY 2022 investment performance report, establishes a
Section 115 Pension Trust, amends Council Policy No. 86 to allow assets in the Section 115
Pension Trust to count toward the city’s funded status goal, and approves a 5-Year strategy to
achieve 80% funded status in accordance with updated Council Policy
9/26/23 City Council approves $10 million initial funding contribution to Section 115 Pension Trust
10/8/24 City Council approves additional $7.5 million contribution to Section 115 Pension Trust
12/31/24 Section 115 Pension Trust earns $1.3 million on $17.5 million in contributions, achieving a
7.64% return
12/31/24 City’s combined CalPERS funded status reaches 76%, factoring in Section 115 Trust assets
What’s next
9/25 City Council to receive report on CalPERS’ actuarial valuation as of June 30, 2024, and fiscal year
2023-24 investment performance report
9/25 City Council to conduct annual review and consider adopting a Section 115 Pension Trust
Investment Policy
Ongoing Management and reporting of the trust will continue on an ongoing basis
Feb. 25, 2025 Item #8 Page 81 of 82
City of Carlsbad
2025 Strategic Plan Progress Report ____________________________________________________________ 34
Priority Projects
Complete Fleet Maintenance Facility refurbishment
Complete design and construction of the Orion Center (centralized public works yard)
Complete conceptual design for new City Hall and Civic Center
Complete the Police & Fire Headquarters Renovation including the Emergency Operations Center
Reconfiguration
Initiate design for construction of a new public works storage facility
Complete feasibility study to identify the need and location for Fire Administration offices
Research, evaluate and implement a Section 115 Pension Trust
Core System Consolidation
Expansion of the Digital Information Network
Implementation of an Enterprise Asset Management System
Implementation of Computer Aided Dispatch system with a real time crime center
Implement new tools for citywide project management
Build a data driven decision making platform and training programs
Feb. 25, 2025 Item #8 Page 82 of 82
RECOMMENDED ACTION
ITEM 8: STRATEGIC PLAN UPDATE
2
Receive a mid-point update on progress made
toward the goals of the Carlsbad Strategic Plan
2023-2027, an update on city finances and an
overview of strategic actions planned to occur
through fiscal year 2025-26 and provide
feedback to staff.
ITEM 8: STRATEGIC PLAN UPDATE
3
4
STRATEGIC PLAN GOALS
ITEM 8: STRATEGIC PLAN UPDATE
Community character
Maintain Carlsbad’s unique community character and connectedness
Quality of life & safety
Prioritize the safety and well-being of the community
Sustainability & the natural environment
Protect the environment and natural resources
Economic vitality
Foster a healthy local economy
Organizational excellence & fiscal health
Be a model for effective and efficient local government
5
6
COMMUNITY CHARACTER
ITEM 8: STRATEGIC PLAN UPDATE
Maintain Carlsbad’s unique community character and connectedness
7
COMMUNITY CHARACTER OBJECTIVES
ITEM 8: STRATEGIC PLAN UPDATE
Develop a new approach to managing growth in Carlsbad
Develop objective design standards for multifamily housing
Implement policies and programs in the 2021-2029 Housing Element
Work with SANDAG & NCTD to seek funding for lowering the
railroad tracks in the Village
Develop, implement and promote programs that enhance wellness,
socialization, inclusion and active living
8
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QUALITY OF LIFE & SAFETY
ITEM 8: STRATEGIC PLAN UPDATE
Prioritize the safety and well-being of the community
10
QUALITY OF LIFE & SAFETY OBJECTIVES
ITEM 8: STRATEGIC PLAN UPDATE
Prioritize the safety and well-being of the community
Adopt and implement an updated Homeless Response Plan
Foster strong relationships between community members and
members of the Police Department, including the formation of a
community-police engagement commission
Bring Fire Department up to Standards of Cover to ensure the city is
prepared to meet the community’s changing fire and emergency
medical needs
Manage, maintain and enhance the city’s roadway to provide a safe,
efficient and cost-effective multi-modal transportation system
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SUSTAINABILITY & THE
NATURAL ENVIRONMENT
ITEM 8: STRATEGIC PLAN UPDATE
13
SUSTAINABILITY & THE NATURAL
ENVIRONMENT OBJECTIVES
ITEM 8: STRATEGIC PLAN UPDATE
Protect the environment and natural resources
Research and evaluate a Climate Adaptation/Sustainability Plan
Transform roadways and implement programs that reduce the city’s
greenhouse gas emissions.
Increase EV charging infrastructure and transition passenger fleet
vehicle purchases to be electric vehicles
Seek funding to develop a Sea Level Rise Adaptation Plan (following
Coastal Commission approval of 2021 Local Coastal Program update)
Develop partnerships to leverage environmental sustainability
efforts and programs
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ECONOMIC VITALITY
ITEM 8: STRATEGIC PLAN UPDATE
Maintain Carlsbad’s unique community character and connectedness
16
ECONOMIC VITALITY OBJECTIVES
ITEM 8: STRATEGIC PLAN UPDATE
Foster a healthy local economy
Create a strategic approach for a vibrant economy that includes
talent & workforce strategies, small business assistance, inclusive
growth & diverse business support, key industry cluster development,
and fostering an ecosystem for startups & entrepreneurs to thrive
Provide resources to grow and support key industries in
Carlsbad’s economy
Support the long-term viability of Small Businesses, Startups &
Entrepreneurs in partnership with local and regional collaborators
18
ORGANIZATIONAL EXCELLENCE &
FISCAL HEALTH
ITEM 8: STRATEGIC PLAN UPDATE
19
ORGANIZATIONAL EXCELLENCE &
FISCAL HEALTH OBJECTIVES
ITEM 8: STRATEGIC PLAN UPDATE
Be a model for effective and efficient local government
Performance tracking for the 5-Year Strategic Plan
Foster a culture of continuous improvement
Maintain the city's fiscal health and sustainability
Model trust, ethics and civility
Attract and retain a talented, diverse and engaged workforce
Achieve a CalPERS funded status of 80% or greater
PRIORITY PROJECTS
ITEM 8: STRATEGIC PLAN UPDATE
20
Community Character
21
Quality of Life & Safety
Sustainability & the
Natural Environment
Organizational Excellence &
Fiscal Health
COMPLETE
Monroe Street Pool design
Carlsbad Boulevard crosswalk upgrades
Schulman Auditorium A/V upgrade
Fire Station 2 construction
Fire Administration offices feasibility study
Temporary Fire Station 7 construction
Tamarack Avenue traffic calming
Citywide traffic calming projects
Citywide bike lane enhancements
Local Roadway Safety Plan
Section 115 Pension Trust
Citywide project management tools
Data-driven decision-making platform
ITEM 8: STRATEGIC PLAN UPDATE
22
ON TRACK
ITEM 8: STRATEGIC PLAN UPDATE
23
Build Veterans Memorial Park
Design and permit Robertson Ranch Park
Complete conceptual design for Zone 5 Park
Build Stagecoach Community Park garden
Complete feasibility study to make Tyler Street one-way
Construct Barrio traffic circles and other traffic calming
Begin construction of Terramar area improvements,
including a roundabout at Cannon Rd and Carlsbad Blvd
Install pedestrian lighting in the Barrio
ON TRACK
ITEM 8: STRATEGIC PLAN UPDATE
24
Widen El Camino Real (Poinsettia to Camino Vida Roble)
Widen El Camino Real (Arenal to La Costa)
Widen El Camino Real (Sunny Creek to Jackspar)
Upgrade beach access stairs and sidewalk
Underground utilities with SDG&E
Improve ADA beach access (Pine to Tamarack)
Begin designing Carlsbad Blvd pedestrian lighting
Traffic signals at Maverick and Camino De Los Coches
Evaluate Camino De Los Coches & La Costa Ave
Design Valley Street traffic calming
Design improvements for State St & Grand Ave
ON TRACK
ITEM 8: STRATEGIC PLAN UPDATE
25
Design Valley St walking, biking & traffic improvements
Upgrade Park Drive retaining wall and drainage
Work to expand La Posada de Guadalupe shelter capacity
Implement Sustainable Mobility Plan goals
Refurbish Fleet Maintenance Facility
Renovate Police & Fire Headquarters, including EOC
Design new public works storage facility
Complete Core System Consolidation
Expand Digital Information Network
Implement Enterprise Asset Management System
Upgrade Computer Aided Dispatch system
NOT ON TRACK
Design and permit South Carlsbad Blvd realignment
Conceptual design for South Carlsbad Coastline
Install more pedestrian lighting in the Village
Feasibility study for Grand Ave promenade
Implement intelligent parking program in the Village
Reconfigure El Camino Real right turn at Alga Rd
Complete Avenida Encinas Coastal Rail Trail (segment 3)
Design Carlsbad Blvd & Tamarack improvements
Complete Avenida Encinas and Palomar Airport Rd
pedestrian improvements
ITEM 8: STRATEGIC PLAN UPDATE
26
NOT ON TRACK
Design La Costa Ave traffic improvements
Design Chestnut St improvements (Valley to Pio Pico)
Design Chestnut St improvements (I-5 to railroad)
Plan, site and design permanent Fire Station 7
Build walking, biking & traffic upgrades on Kelly &Park
Complete Maerkle Reservoir Solar Project
Complete Trash Amendment Compliance Program
Permit and design South Carlsbad Blvd realignment
Design and build Orion Center (public works yard)
Conceptual design for new City Hall and Civic Center
ITEM 8: STRATEGIC PLAN UPDATE
27
WORK STOPPED
ITEM 8: STRATEGIC PLAN UPDATE
28
Complete Palomar Airport Road and
College Boulevard Improvements
Complete Melrose Drive right turn lane to
westbound Palomar Airport Road
Complete improvements to Christiansen Way
FISCAL CONDITION
29
ITEM 8: STRATEGIC PLAN UPDATE
INFLATION GEOPOLITICAL
CONFLICT
NEW
ADMINISTRATION
POLICIES
KEY BUDGET DATES
MAY 20
Preliminary budget
Capital Improvement Program
Strategic Digital Investment Program
Master fee schedule
MAY 22
Community budget
workshop
JUNE 17
Public hearing to adopt budget
and master fee schedule
JULY 1
New fiscal year begins
ITEM 8: STRATEGIC PLAN UPDATE
30
STRATEGIC PLAN DASHBOARD
carlsbadca.gov/strategicplan
RECOMMENDED ACTION
Receive a mid-point update on progress made
toward the goals of the Carlsbad Strategic Plan
2023-2027, an update on city finances and an
overview of strategic actions planned to occur
through fiscal year 2025-26 and provide feedback
to staff.
ITEM 8: STRATEGIC PLAN UPDATE
33