HomeMy WebLinkAbout2025-06-10; City Council; 08; TGIF Concerts in the Parks 2025 Corporate Marketing Partnership AgreementCA Review AZ
Meeting Date: June 10, 2025
To: Mayor and City Council
From: Geoff Patnoe, City Manager
Staff Contact: Craddock Stropes, Cultural Arts Manager
craddock.stropes@carlsbadca.gov, 442-339-2726
Subject: TGIF Concerts in the Parks 2025 Corporate Marketing Partnership
Agreement
Districts: 2, 4
Recommended Action
Adopt a resolution approving a $10,000 Corporate Marketing Partnership Agreement with
USAOPOLY, LLC for the 2025 TGIF concerts in the parks season.
Executive Summary
The City Council is being asked to approve a $10,000 Corporate Marketing Partnership
Agreement with USAOPOLY, LLC for the 2025 TGIF Concerts in the Parks series in accordance
with City Council Policy No. 79, Policy for Corporate Marketing Partnerships Utilizing City-
Owned Assets (Exhibit 2). The policy states that all such agreements are subject to approval of
the City Council.
Explanation & Analysis
TGIF Concerts in the Parks is the City of Carlsbad’s largest annual community event. In 2024, at
the direction of the City Council, city staff developed a pilot sponsorship program to generate
revenue to help offset the cost of the concert series. City Council Policy No. 79, Policy for
Corporate Marketing Partnerships Utilizing City-Owned Assets, provides a framework for these
sponsorships, which require City Council approval.
The sponsorship program is continuing for the 2025 season, with four sponsorship tier
opportunities (Exhibit 3). Each tier (or level) offers sponsors varying levels of logo advertising,
acknowledgment via onstage announcement, inclusion in news releases and social media, as
well as opportunities to host a branded booth.
City staff have secured a second Opener tier sponsor, USAOPOLY, LLC, which will generate
$10,000 in sponsorship revenue. USAOPOLY is a Carlsbad business specializing in customized
versions of familiar board games.
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Fiscal Analysis
An additional $10,000 of revenue will be generated from this second secured sponsor. Funds
will be deposited in the city’s General Fund account for the TGIF Concerts in the Parks budget.
The revenue will help to offset the costs of the concert series.
Next Steps
With City Council approval, Library & Cultural Arts staff will work with the Finance Department
to deposit the revenue in the general fund account for TGIF Concerts in the Parks.
Environmental Evaluation
The proposed action is not a “project” as defined by California Environmental Quality Act, or
CEQA, Section 21065 and CEQA Guidelines Section 15378(a) and does not require
environmental review under CEQA Guidelines Section 15060(c)(2) because the action is limited
to the execution of a corporate marketing partnership agreement for the 2025 TGIF Concerts in
the Parks series. The action has no potential to cause either a direct physical change in the
environment or a reasonably foreseeable indirect physical change in the environment.
Exhibits
1. City Council resolution
2. City Council Policy No. 79 (on file in the Office of the City Clerk)
3. 2025 Sponsorship Opportunities
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Exhibit 1 RESOLUTION NO. 2025-123.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, APPROVING A $10,000 CORPORATE MARKETING
PARTNERSHIP AGREEMENT WITH USAOPOLY, LLC FOR THE 2025 TGIF
CONCERTS IN THE PARKS SEASON
WHEREAS, the City Council of the City of Carlsbad, California, has determined that the annual
TGIF Concerts in the Parks series is the city’s largest community event; and
WHEREAS, in 2024 the City Council directed staff to pilot a sponsorship program to generate
revenue to help offset the costs of the concert series; and
WHEREAS, City Council Policy No. 79 provides a framework and requirements for sponsorships
that includes a City Council approved Corporate Marketing Partnership Agreement; and
WHEREAS, USAOPOLY, LLC has been identified as a $10,000 sponsor for the 2025 TGIF Concerts
in the Parks season.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as
follows:
1.That the above recitations are true and correct.
2.The proposed action is not a “project” as defined by California Environmental Quality
Act, or CEQA, Section 21065 and CEQA Guidelines Section 15378(a) and does not require
environmental review under CEQA Guidelines Section 15060(c)(2) because the action is
limited to the execution of a corporate marketing partnership agreement for the 2025
TGIF Concerts in the Parks series. The action has no potential to cause either a direct
physical change in the environment or a reasonably foreseeable indirect physical change
in the environment.
3.That the City Council approves the 2025 TGIF Concerts in the Parks Corporate Marketing
Partnership Agreement with USAOPOLY, LLC for $10,000 attached hereto as Attachment
A.
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PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City
of Carlsbad on the 10th day of June, 2025, by the following vote, to wit:
AYES: Blackburn, Bhat-Patel, Acosta, Burkholder, Shin.
NAYS: None.
ABSTAIN: None.
ABSENT: None.
______________________________________
KEITH BLACKBURN, Mayor
______________________________________
SHERRY FREISINGER, City Clerk
(SEAL)
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1775 Dove Lane Carlsbad, CA 92011 442-339-2090
CMSLCA-25039CA
CORPORATE MARKETING SPONSORSHIP AGREEMENT
2025 CITY OF CARLSBAD TGIF CONCERTS IN THE PARKS
USAOPOLY, LLC
This AGREEMENT is made and entered into as of day of __ , 2025, by and between
the City of Carlsbad, California, a municipal corporation (“City”), and Usaopoly, LLC, a Delaware
limited liability company (“Sponsor”).
RECITALS
A.The City hosts a summer concert series, TGIF Concerts in the Parks, drawing thousands of
community members on Friday evenings from June through August to hear live music at city parks
(“Concert Series”). There are nine concerts scheduled for the 2025 Concert Series.
B.The City has launched a program to provide local businesses with an opportunity to sponsor
the Concert Series in exchange for recognition.
C.The Sponsor has determined it would like to support the Concert Series as a “Opener” sponsor.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants contained
herein, City and Sponsor agree as follows:
1.CONCERT SERIES SPONSOR BENEFITS. Sponsor shall be entitled to benefits that are defined in
Exhibit “A,” which is incorporated by this reference in accordance with this Agreement’s terms and
conditions.
2.SPONSOR FEE. In exchange for the benefits included in Exhibit “A,” Sponsor agrees to pay the
City $10,000 (ten thousand dollars). This fee must be submitted in full to the City no later than
one week after the Agreement execution date. All checks should be made payable to the City
of Carlsbad.
3.TERM. The term of this Agreement shall be for the duration of the TGIF Concerts in the Parks 2025
season, commencing on June 20, 2025 and ending on August 22, 2025.
4.SPONSOR OBLIGATIONS. Sponsor must complete the following:
a.No later than two weeks after the Agreement execution date, provide graphic files for
Sponsor logo and field signs to the City’s Communication & Engagement Department.
i.The City shall provide graphic specifications (size, file format and resolution) to
Sponsor.
ii.All graphics must adhere to the City’s Corporate Sponsorship Policy (Appendix
A)and the City shall have final approval of all designs.
b.No later than the Tuesday prior to each concert (schedule included as Exhibit B),
provide the name and title of the official to be recognized on stage at that week’s
concert to the City.
5.FORCE MAJEURE. If City is prevented from or interfered with in any manner whatever in fully
performing its duties hereunder, by reason of any present of future law, regulation or order,
act of God, earthquake, flood, fire, epidemic, accident, explosion, casualty, labor controversy
(including but not limited to threatened or actual lockout, boycott or strike), riot, civil
disturbance, war or armed conflict, delay of a common carrier, inability without fault on city’s
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Attachment A
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part to obtain sufficient goods or services required in the conduct of its business; or by reason of
any other cause or causes of any similar nature (all of the foregoing being herein referred to as
an “event of force majeure”), then City’s obligations hereunder shall be suspended as often as
any such event of force majeure occurs and, during such occurrences, city’s nonperformance
will not be deemed a breach of this agreement.
6. LIMITATION OF LIABILITY. Notwithstanding anything in this Agreement to the contrary,
Sponsor will look solely to City to satisfy any claims regarding this Agreement, and City’s
maximum liability to Sponsor for all claims related to this Agreement will not exceed the
amount received by City under this Agreement. City shall not be liable for any indirect,
incidental, reliance, special, punitive, or consequential damages arising out of its performance
or nonperformance under this Agreement, whether or not City had been advised of the
possibility of such damages.
7. INDEMNIFICATION. The TGIF Concerts in the Parks series is a city-sponsored event.
Accordingly, Sponsor agrees to refrain from using speech that is obscene, defamatory,
considered fighting words, intended to incite imminent lawless action, or is otherwise contrary
to the City’s workplace anti-harassment and discrimination policies during any speaking
opportunity provided by the City (if applicable). Should such material be presented, City in its
sole discretion may immediately terminate the speaking opportunity and remove sponsorship
materials without constituting a breach of this Agreement. Sponsor agrees to indemnify,
defend (with counsel approved by the City), and hold harmless the City and its officers, elected
and appointed officials, employees and volunteers from and against all claims, damages, losses
and expenses including attorneys fees arising out of a violation of this section.
8. JURISDICTION AND VENUE. Any action at law or in equity brought by either of the parties for
the purpose of enforcing a right or rights provided for by this Agreement will be tried in a court
of competent jurisdiction in the County of San Diego, State of California, and the parties waive
all provisions of law providing for a change of venue in these proceedings to any other county.
9. ENTIRE AGREEMENT. This Agreement, together with any other written document referred to
or contemplated by it, embody the entire Agreement and understanding between the parties
relating to the subject matter of it. Neither this Agreement nor any of its provisions may be
amended, modified, waived or discharged except in a writing signed by both parties. This
Agreement may be executed in counterparts.
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10. AUTHORITY. The individuals executing this Agreement and the instruments referenced in it on
behalf of Sponsor each represent and warrant that they have the legal power, right and actual
authority to bind Contractor to the terms and conditions of this Agreement.
Executed by Contractor this day of , 2025.
SPONSOR CITY OF CARLSBAD, a municipal corporation of the State of California USAOPOLY, LLC, a Delaware Limited
Liability Corporation
By: By:
(sign here)
Dane Chapin, CEO
Mayor, City of Carlsbad
(print name/title)
Attest:
For SHERRY FREISINGER, City Clerk
By:
Morgen Fry, Assistant City Clerk
APPROVED AS TO FORM:
For CINDIE K. McMAHON, City Attorney
BY: Deputy City Attorney
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EXHIBIT A
TGIF Concerts in the Parks Sponsorship Benefits
Opener ($10,000). Opener sponsor shall be entitled to the following benefits:
• Logo on promotional materials, including posters, website and social media
• Onstage acknowledgment at every concert
• One (1) reserved season parking pass
• Opportunity to set up a branded booth or activation area at up to nine concerts (10’ x 10’).
o June 20, 2025 at Stagecoach Community Park
o June 27, 2025 at Stagecoach Community Park
o July 11, 2025 at Stagecoach Community Park
o July 18, 2025 at Stagecoach Community Park
o July 25, 2025 at Calavera Hills Community Park
o August 1, 2025 at Calavera Hills Community Park
o August 8, 2025 at Calavera Hills Community Park
o August 15, 2025 at Alga Norte Community Park
o August 22, 2025 at Alga Norte Community Park
• Mention in at least one social media post and news release
• Option to provide branded merchandise or promotional materials at concerts
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EXHIBIT B
TGIF Concerts in the Parks 2025 Schedule
Concert
date
Location Deadline to send representative
name/title to City
June 20 Stagecoach Community Park June 17
June 27 Stagecoach Community Park June 24
July 11 Stagecoach Community Park July 8
July 18 Stagecoach Community Park July 15
July 25 Calavera Hills Community Park July 22
Aug. 1 Calavera Hills Community Park July 29
Aug. 8 Calavera Hills Community Park Aug. 5
Aug. 15 Alga Norte Community Park Aug. 12
Aug. 22 Alga Norte Community Park Aug. 19
Staff Contacts:
Craddock Stropes, Cultural Arts Manager
craddock.stropes@carlsbadca.gov, 442-339-2726
Thomas Johnston
thomas.johnston@carlsbadca.gov, 442-339-2093
Cultural Arts office
442-339-2090
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Exhibit 2
Council Policy Statement No. 79
(on file in the Office of the City Clerk)
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Headliner ($20,000)
Prominent logo on banners on the side of the stage, shared
with other “Opener” sponsors
Logo on promotional materials, including posters, website and
social media
Logo on shared barricade wraps
Onstage acknowledgment at every concert
Opportunity to set up a branded booth or activation area at
two concerts (10’ x 10’)
Mention in at least one social media post and news release
Option to provide branded merchandise or promotional
materials at concerts
Logo on shared barricade wraps
Logo on promotional materials, including
posters, website and social media
Mention in at least one social media post
and news release
Bike valet ($1,500)
The nationally recognized TGIF Concerts in the Parks
series has been a popular Carlsbad tradition for
decades. The concerts attract thousands of community
members from the surrounding area, including young
adults, families and active older adults.
2,500 attendees per concert (average)
9 concerts
Stagecoach, Calavera Hills and Alga Norte parks
Sponsorship
Opportunities
Exclusive banner centered above the stage with
“Headliner Sponsor” and logo at every concert
Logo prominently displayed on event promotional
materials, including posters, website and social media
Exclusive headliner barricade wraps
Onstage acknowledgment at every concert
Opportunity to set up a branded booth or activation
area at every concert (10’ x 10’)
Meet the band and photo opportunity
Featured post on social media associated with
concert promotion
Two reserved season parking passes
Inclusion in at least one news release and social
media post
Opener ($10,000)
Up and comer ($5,000)
Company logo on bike valet sign
Logo on promotional materials, including
posters, website and social media
Mention in at least one social media post
and news release
If you are interested in one of these sponsorship packages or would like
to discuss a custom package, please contact us at arts@carlsbadca.gov.
EXHIBIT 3
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