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HomeMy WebLinkAbout2025-06-17; City Council; 02; Carlsbad Tourism Business Improvement District Annual Report for Fiscal Year 2025-26CA Review AZ Meeting Date: June 17, 2025 To: Mayor and City Council From: Geoff Patnoe, City Manager Staff Contact: Matt Sanford, Economic Development Director matt.sanford@carlsbadca.gov, 442-339-5987 Subject: Carlsbad Tourism Business Improvement District Annual Report for Fiscal Year 2025-26 Districts: All Recommended Action Accept and file the Carlsbad Tourism Business Improvement District Annual Report for Fiscal Year 2025-26. Executive Summary Tourism is a crucial driver of Carlsbad's economy, and the Carlsbad Tourism Business Improvement District promotes the city as a destination while supporting tourism growth and industry improvements to enhance its appeal to visitors. The district covers all of the City of Carlsbad, representing 42 hotels and roughly 440 short-term vacation rentals. As approved by the City Council, the district collects an assessment of 2% of the daily room night cost, which is charged to visitors who stay at any lodging establishment in Carlsbad. This provides a roughly $7 million budget for the organization to conduct destination marketing services. State law requires the district to submit an annual report to the City Council. This report, Exhibit 1, provides information on the district’s operations and improvements, budget and assessment estimates for the coming fiscal year. The City Council is being asked to accept this report. The district is governed by what is known as a Management District Plan. The improvements and activities to be carried out by Visit Carlsbad in fiscal year 2025-26, which are detailed in the annual report, are consistent with the plan, and there are no proposed changes. Explanation & Analysis Background The city’s first Tourism Business Improvement District was established in 2005 under California’s Parking and Business Improvement Area Law of 1989. Because of limitations in that law, the City Council approved the establishment of a new Carlsbad Tourism Business Improvement District under the Property and Business Improvement District Law of 1994 (California Streets and Highways Code Section 36600) on April 18, 2023. June 17, 2025 Item #2 Page 1 of 27 The City Council designated the Carlsbad Convention and Visitors Bureau, a 501(c)(6) nonprofit corporation doing business as Visit Carlsbad, to provide tourism promotion services for the re-established district in the role of the district’s Owners’ Association. The new district and the corresponding assessment began operating on July 1, 2023, as approved in its Management District Plan. Tourism industry impact Tourism supports more than 19,000 jobs in the city. The industry also generates revenue from sales tax, property tax and, most notably, the transit-occupancy tax, the tax on overnight lodging stays in the city. This tax accounts for roughly 15% of the city’s General Fund revenues. District funding Funds collected for the previous district and the recently re-established district must be kept separate under state law. During the new district’s first year, the fiscal year ending June 30, 2024, in addition to receiving the funds it collected from the year’s assessments, Visit Carlsbad received $7.4 million from the previous district. This represented unused funds from the previous district that the organization was subsequently contracted to use on destination marketing services. Visit Carlsbad spent the $7.4 million before using funding collected under the new district, using it to pay for all of its FY 2023-24 and a portion of its FY 2024-25 operations, other than golf-related programs and services, and certain group incentive program costs. The majority of the funds from the previous district were used on sales and marketing expenses. The funds from the previous district have been completely spent, and services rendered. As a result, the City Council adopted an ordinance on June 10, 2025, disestablishing the old district. Moving forward, the district will be funded completely under the new assessment, which was approved by the City Council on April 18, 2023. Fiscal year 2024-25 accomplishments The following is a summary of Visit Carlsbad’s accomplishments in fiscal year 2024-25 (as of May 1, 2025). Goal 1: Elevate the Destination and the Brand •Evolved the creative for the “Carlsbad, All Good” brand campaign •Secured 50 earned media placements, including in People, Forbes, Travel + Leisure magazines •With the launch of American Airlines' direct service from Phoenix into Carlsbad, executed temperature-triggered interactive billboard advertising in Phoenix and launched a Carlsbad-branded food truck to promote the destination to baseball fans during Major League Baseball spring training in Tempe, Arizona Goal 2: Drive Year-Round Demand •Grew year-over-year hotel occupancy during need periods, when occupancy is lower than usual, by 2.7% to 66.6% and grew revenue per available room by 7.8% to $136, representing the most growth in revenue per available room in Carlsbad’s comparable set, which includes Oceanside, Santa Barbara, Anaheim and Huntington Beach. June 17, 2025 Item #2 Page 2 of 27 •Fall and spring advertising campaigns generated more than 79 million impressions while generating over 597,000 trips to Carlsbad, a 9% increase year over year Goal 3: Grow Group/Corporate Meetings Market •Supported over 300 meeting planners experiencing Carlsbad in partnership with Omni La Costa, which hosted two conferences for meeting planners, ALHI and SITE So Cal, and through curated Visit Carlsbad-led group familiarization trips •Giving Visit Carlsbad’s team and hotel partners the opportunity to network with over 150 meeting planners, with client events in Los Angeles, Chicago, Minneapolis, Houston, Las Vegas, San Jose and San Francisco •Supported 41 meeting groups selecting Carlsbad through the Group Incentive Program, which focuses on groups booking stays during need periods only, when occupancy is lower than usual, generating over 28,000 need-period room nights and $9 million in need period room revenue •Generated 56 qualified new meeting leads to Carlsbad hotel partners Goal 4: Grow the Organization •Spearheaded the development of the organization’s next three-year strategic plan, which will cover July 1, 2025-June 30, 2028 •Hired a Vice President of Business Development and a Marketing Coordinator •Marketing Associate and Business Development Associate recognized as “30 & Under Emerging Leaders” by the California Travel Association •Earned Certified Autism Center designation from the International Board of Credentialing and Continuing Education Services through extensive training in properly accommodating people with autism and other sensory disorders •Received a clean audit opinion in first audit Fiscal Analysis There is no immediate fiscal impact from approving this report. The city will continue to receive a fee of 2% of the amount collected by the district to cover administration costs, consistent with current practice. Because the district’s programs are intended to increase tourism visits to the city, there may be a resulting increase in transient occupancy tax and sales tax revenues. Next Steps Visit Carlsbad will continue to act as the Owners’ Association for the district and conduct destination marketing services for Carlsbad. City staff will work with the organization to ensure the tourism industry is supported and able to operate to its full potential. Environmental Evaluation The proposed action is not a “project” as defined by CEQA Section 21065 and CEQA Guidelines Section 15378(b)(5) and does not require environment review under CEQA Guidelines Section 15060(c)(3) and 15061(b)(3), because the proposed action to accept an annual report for the Carlsbad Tourism Business Improvement District for fiscal year 2025-26 is an organizational or administrative government activity that does not involve any commitment to any specific project which may result in a potentially significant physical impact on the environment. Any June 17, 2025 Item #2 Page 3 of 27 subsequent action or direction stemming from the proposed action may require preparation of an environmental document in accordance with CEQA or CEQA Guidelines. Exhibits 1.Carlsbad Tourism Business Improvement District Annual Report for FY 2025-26 June 17, 2025 Item #2 Page 4 of 27 May 1, 2025 Carlsbad City Council Mayor Keith Blackburn Mayor Pro Tem Priya Bhat Patel Council Member Melanie Burkholder Council Member Kevin Shin Council Member Teresa Acosta 1200 Carlsbad Village Dr. Carlsbad, CA 92008 Dear Council Members, On behalf of the Visit Carlsbad Board of Directors, our employees, and the broader tourism community we represent, I am pleased to submit our Annual Report covering the period from July 1, 2025 through June 30, 2026. As we enter the third year of our five-year agreement with the City of Carlsbad, we want to extend our sincere gratitude for your commitment and support of tourism in our community. Your support is not only appreciated—it’s making a measurable difference. Thanks to the strong, stable funding provided by the City of Carlsbad and the dedication of our lodging partners, we are proud to report that despite industry challenges, tourism remains a vital and sustainable driver of our local economy. In 2024: •Transient Occupancy Tax revenue: $34.6 million •Sales tax revenue generated by visitors: $13.6 million Just as important as the numbers is the spirit behind them. Our tourism community is more united and engaged than ever before. This is especially important as we begin our new three- year strategic plan which will guide our efforts from July 1, 2025 through June 30, 2028. We look forward to collaborating with you as we execute the initiatives outlined in the strategic plan and ensure Carlsbad remains a top destination for travelers and a community we’re proud to call home. With sincere appreciation, Kim Sidoriak President & CEO Visit Carlsbad Exhibit 1 June 17, 2025 Item #2 Page 5 of 27 FY 2025/2026 CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FOR FISCAL YEAR 25/26 June 17, 2025 Item #2 Page 6 of 27 CONTENTS BOUNDARIES ............................................................................................................................................................. 2 BACKGROUND .......................................................................................................................................................... 3 IMPROVEMENTS AND ACTIVITIES .................................................................................................................... 4 COST ............................................................................................................................................................................ 6 FY 2025/2026 PROJECTIONS .......................................................................................................................................................................6 FY 2024/2025 PROJECTIONS .......................................................................................................................................................................6 ASSESSMENT ............................................................................................................................................................. 7 ASSESSMENT .............................................................................................................................................................. 7 TIME AND MANNER FOR COLLECTING ASSESSMENTS ................................................................................................ 7 DELINQUENCIES ......................................................................................................................................................... 8 SURPLUS AND OTHER FUNDING ........................................................................................................................ 9 SURPLUS .................................................................................................................................................................... 9 OTHER FUNDING ....................................................................................................................................................... 9 APPENDIX - ASSESSED BUSINESSES .................................................................................................................10 April 15, 2025 Prepared by Civitas (800) 999-7781civitasadvisors.com 1 June 17, 2025 Item #2 Page 7 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 2 BOUNDARIES There are no proposed changes to the boundaries. Multiple lodging businesses have opened and closed. See a full list of assessed businesses in the Appendix. The Carlsbad Tourism Business Improvement District (CTBID) includes all lodging businesses, existing and those that may be established in the future, available for public occupancy located within the boundaries of the City of Carlsbad (City), as shown on the map below. June 17, 2025 Item #2 Page 8 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 3 BACKGROUND Carlsbad Convention and Visitors Bureau, dba Visit Carlsbad converted the Carlsbad Tourism Business Improvement District (CTBID) from the Parking and Business Improvement Area Law of 1989 (89 Law) to the Property and Business Improvement District Law of 1994 (94 Law) on July 1, 2023. Visit Carlsbad received $7.4M from the City for funds held by the City under the 89 Law. During the first quarter of fiscal year ending June 30, 2025, Visit Carlsbad utilized the remaining 89 Law funds to fund all operations other than golf-related programs and services and certain group incentive program costs. The majority of the 89 Law funds were used on Sales & Marketing expenses. All remaining 89 Law funds were spent by September 30, 2024. FY 2025/2026 will be the first year of Visit Carlsbad’s next 3-year Strategic Plan. This new plan offers a roadmap to position the City as a uniquely vibrant, sustainable, and multifaceted destination while fostering alignment between tourism, community values, and economic growth. The plan calls for prioritization of the following five focus areas: 1. Enhance marketing impact 2. Optimize group sales efforts 3. Improve destination experience and culture 4. Develop new leisure and group markets 5. Sustain high performance operations The improvements and activities to be provided for FY 2025/2026 are consistent with the Management District Plan (Plan) and continue to be executed by the CTBID Owners’ Association, Visit Carlsbad. June 17, 2025 Item #2 Page 9 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 4 IMPROVEMENTS AND ACTIVITIES Sales & Marketing A sales and marketing program will promote assessed businesses as tourist, meeting, and event destinations. The sales and marketing program will have a central theme of promoting Carlsbad as a desirable place to visit overnight. The program will have the goal of increasing demand for overnight visitation and room night sales at assessed businesses, and may include the following activities: • Internet marketing efforts to increase awareness and optimize internet presence; • Print and digital ads in magazines and newspapers targeted at potential visitors; • Television and radio ads targeted at potential visitors; • Development and implementation of a public relations and communications strategy, inclusive of social media outlets and press release distribution designed to increase overnight visitation at assessed businesses; • Attendance at trade shows; • Sales missions; • Familiarization tours; • Preparation and production of print and electronic collateral promotional materials such as brochures, flyers and maps; • Attendance at professional industry conferences and affiliation events; • Lead generation activities, including a Group Incentive Program, designed to attract group events to Carlsbad; • Sales meetings to plan and coordinate group direct promotion efforts; • Marketing meetings to plan and coordinate leisure promotion efforts; and • Other sales & marketing programs and activities that increase demand for overnight visitation to assessed businesses. Golf-Related Programs & Services For lodging businesses that elect to pay the additional one percent (1%) assessment, golf-related services may include, but are not limited to: • Golf signage and such equipment related specifically to the promotion of golf to increase demand for overnight visitation to lodging businesses paying the additional assessment; • Joint marketing related to the promotion of golf and golf courses included within the CTBID to increase demand for overnight visitation to lodging businesses that are paying the additional assessment; • Marketing promotion such as radio, TV, or print and digital advertising of golf and golf courses included within the CTBID to increase demand for overnight visitation to lodging businesses paying the additional assessment; • On-line/internet promotions jointly advertising golf and golf courses included within the CTBID to increase demand for overnight visitation to lodging businesses paying the additional assessment; • Marketing and sales staff on time spent on joint marketing efforts to increase demand for overnight visitation to lodging businesses paying the additional assessment; and • Other programs and activities that promote golf-related tourism and confer a specific benefit to the lodging businesses that are paying the additional assessment. June 17, 2025 Item #2 Page 10 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 5 Grant Program The grant program will fund projects and events that increase overnight visitation to assessed businesses, as well as fund programs that alleviate challenges to maximizing occupancy rates. The objectives of the grant program are to: encourage the development of innovative tourism products; promote collaboration within and across sectors of the tourism industry; elevate Carlsbad’s brand as a premier destination; and reach important travel segments such as multicultural, family and senior markets. Policies relating to the grant program shall be determined by the Visit Carlsbad Board annually. Administration and Operations The administration and operations portion of the budget shall be utilized for administrative staffing costs, office costs, advocacy and other general administrative costs such as insurance, legal, and accounting fees. Contingency/Reserve Contingency/reserve funds are set aside for unexpected costs or opportunities that may arise. Policies relating to contributions to the reserve fund, the target amount of the reserve fund, and expenditure of monies from the reserve fund shall be set by the Visit Carlsbad Board. The reserve fund may be used for the costs of renewing the CTBID. City Administration Fee The City of Carlsbad shall be paid a fee equal to two percent (2%) of the amount of assessments collected to cover its costs of collection and administration. June 17, 2025 Item #2 Page 11 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 6 COST FY 2025/2026 Projections The cost of providing improvements and activities for FY 2025/2026 is consistent with the categorical allocations in the Plan and did not exceed the authorized twenty percent (20%) adjustment of the total assessment budget from the prior year. The categorical breakdown for the assessment budget is below. Category % FY 2025/2026 Budget Carry Over (From multiple years) Total FY 2025/2026 Available Funds Sales & Marketing 72% $7,148,000 $1,407,000 $8,555,000 Golf-Related Programs & Services 12% $1,200,000 $307,000 $1,507,000 Grants Program 4% $400,000 $400,000 Administration and Operations 5% $479,000 $479,000 Contingency/Reserve 5% $500,000 $500,000 City Administration Fee 2% $166,000 $166,000 Total 100% $9,893,000 $1,714,000 $11,607,000 FY 2024/2025 Projections Budgeted and projected expenses for FY 2024/2025 are shown below. Carry over funds from Grants Program and Administration and Operations have been reallocated to Sales & Marketing. Category Budgeted Expenditures Estimated Expenditures Estimated Expenditures % Sales & Marketing $6,813,000 $5,406,000 60% Golf-Related Programs & Services $1,657,000 $1,350,000 15% Grants Program $355,000 $135,000 1% Administration and Operations $426,000 $292,000 3% Contingency/Reserve $1,704,000 $1,704,000 19% City Administration Fee $166,000 $166,000 2% Total $11,121,000 $9,053,000 100% June 17, 2025 Item #2 Page 12 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 7 ASSESSMENT There is no change in the method and basis of levying the assessment. Assessment The annual assessment rate is two percent (2%) of gross short-term room rental revenue. Based on the lack of benefit received, assessments will not be collected on revenue resulting from occupancies of any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty. The term “gross room rental revenue” as used herein means: the consideration charged, whether or not received, for the occupancy of space in a lodging business valued in money, whether to be received in money, goods, labor or otherwise, including all receipts, cash, credits and property and services of any kind or nature, without any deduction therefrom whatsoever. Gross room rental revenue shall not include any federal, state or local taxes collected, including but not limited to transient occupancy taxes. The assessment is levied upon and a direct obligation of the assessed lodging business. However, the assessed lodging business may, at its discretion, pass the assessment on to transients. The amount of assessment, if passed on to each transient, shall be disclosed in advance and separately stated from the amount of rent charged and any other applicable taxes, and each transient shall receive a receipt for payment from the business. If the CTBID assessment is identified separately it shall be disclosed as the “CTBID Assessment.” As an alternative, the disclosure may include the amount of the CTBID assessment and the amount of the assessment imposed pursuant to the California Tourism Marketing Act, Government Code §13995 et seq. and shall be disclosed as the “Tourism Assessment.” The assessment is imposed solely upon, and is the sole obligation of the assessed lodging business even if it is passed on to transients. The assessment shall not be considered revenue for calculation of transient occupancy taxes. Lodging businesses may elect to pay an additional one percent (1%) assessment. The funds raised through this additional lodging business assessment shall be used to promote golf-related programs and activities, thereby increasing demand for room night sales for those lodging businesses that opted in to pay the additional voluntary assessment. The proceeds of the additional assessment will pay for golf-related programs and services specifically tailored only to those paying the additional assessment. The following businesses have elected to pay the additional one percent (1%) for fiscal year 2025/26: Carlsbad by the Sea, Cassara Carlsbad, Courtyard San Diego Carlsbad, Fairfield Inn and Suites Carlsbad, Hampton Inn Carlsbad by Hilton, Hilton Cape Rey Carlsbad, Hilton Garden Inn Carlsbad Beach, Omni La Costa, Park Hyatt Aviara, Sheraton Carlsbad Resort and Spa, and The Westin Carlsbad Resort and Spa. Time and Manner for Collecting Assessments The City will be responsible for collecting the assessment on a monthly basis (including any delinquencies, penalties and interest) from each assessed lodging business. The City shall take all reasonable efforts to collect the assessments from each assessed lodging business. The City shall forward the assessments collected to the Owners’ Association less the City administration fee. June 17, 2025 Item #2 Page 13 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 8 Delinquencies The CTBID shall reimburse the City for any costs associated with collecting unpaid assessments. If sums in excess of the delinquent CTBID assessment are sought to be recovered in the same collection action by the City, the CTBID shall bear its pro rata share of such collection costs. Assessed businesses which are delinquent in paying the assessment shall be responsible for paying: 1. Original Delinquency. Any owner of an assessed lodging business who fails to remit any assessment imposed by the Plan within the time required shall pay a penalty of ten percent (10%) of the amount of the assessment in addition to the amount of the assessment. 2. Continued Delinquency. Any owner of an assessed lodging business who fails to remit any delinquent remittance on or before a period of thirty (30) days following the date on which the remittance first became delinquent shall pay a second delinquency penalty of ten percent (10%) of the amount of the assessment in addition to the amount of the assessment and the ten percent (10%) penalty first imposed. 3. Audit Deficiency. If, upon audit by the City, an owner of an assessed lodging business is found to be deficient in their return or remittance, or both, the City shall immediately invoice the owner for the amount of the net deficiency plus a penalty of ten percent (10%) of the net deficiency. If the owner of an assessed lodging business fails or refuses to pay the deficient amount and applicable penalties within fourteen (14) days of the date of the invoice, an additional penalty shall be imposed at the rate of one percent (1%) per day of the net deficiency, not to exceed ten percent (10%). 4. Fraud. If the City determines that the nonpayment of any remittance due under this chapter is due to fraud, a penalty of twenty-five percent (25%) of the amount of the assessment shall be added thereto in addition to the penalties stated in subsections 1 and 2 of this section. 5. Interest. In addition to the penalties imposed, any owner of an assessed lodging business who fails to remit any assessment imposed by the Plan shall pay interest at the rate of one and one- half percent (1.5%) per month or fraction thereof on the amount of the assessment, exclusive of penalties, from the date on which the remittance first became delinquent until paid. 6. Penalties Merged with Assessment. Every penalty imposed and such interest as accrues under the provisions of this section shall become a part of the assessment required to be paid by thie Plan. June 17, 2025 Item #2 Page 14 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 9 SURPLUS AND OTHER FUNDING Surplus The amount of surplus to be carried over from previous years is $1,714,000. Other Funding There are expected to be contributions from sources other than assessment funds. The estimated amount of any contributions to be made from sources other than CTBID assessments for FY 2025/2026 include: • Certificates of Deposit Income: $140,000 June 17, 2025 Item #2 Page 15 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 10 APPENDIX - ASSESSED BUSINESSES BUSINESS NAME MAILING ADDRESS CITY/STATE/ZIP 180-190 WALNUT PROPERTIES LLC - 180A 1641 AMANTE CT Carlsbad, CA 92011-4041 180-190 WALNUT PROPERTIES LLC - 180B 1641 AMANTE CT Carlsbad, CA 92011-4041 180-190 WALNUT PROPERTIES LLC - 190 1641 AMANTE CT Carlsbad, CA 92011-4041 217 CHINQUAPIN LLC 1 Lombard ST STE 200 San Francisco, CA 94111 237 NORMANDY LLC 11 Oceanaire DR Rancho Palos Verdes, CA 90275-5038 2445 OCEAN STREET LLC - UNIT A PO BOX 675324 Rancho Santa Fe, CA 92067 2445 OCEAN STREET LLC - UNIT B PO Box 675328 Rancho Santa Fe, CA 92067 2445 OCEAN STREET LLC - UNIT C PO Box 675328 Rancho Santa Fe, CA 92067 2634 OCEAN LLC -2634 630 GRAND AVE STE F Carlsbad, CA 92008-2364 2634 OCEAN LLC -2636 630 GRAND AVE STE F Carlsbad, CA 92008-2364 PELICAN COVE INN 320 WALNUT AVE Carlsbad, CA 92008-3151 3570 LLC -UNIT C PO BOX 1726 Carlsbad, Ca 920180000 3570 LLC-UNIT A PO Box 1726 Carlsbad, CA 92018-1726 3570 LLC-UNIT B PO BOX 1726 Carlsbad, Ca 920180000 3570 LLC-UNIT D PO BOX 1726 Carlsbad, Ca 920180000 3570 LLC-UNIT E PO BOX 1726 Carlsbad, Ca 920180000 365VACATIONS LLC 7040 Avenida Encinas Ste 104-553 Carlsbad, CA 92011-4653 3660 CARLSBAD BOULEVARD TRUST PO BOX 24785 DENVER, CO 80224 3900 GS HOLDINGS LLC 402 Wilshire RD Oceanside, CA 92057-2903 3900 GS HOLDINGS LLC - UNIT A 402 Wilshire RD Oceanside, CA 92057-2903 3915 LINMAR LANE LLC 3915 LINMAR LN Carlsbad, CA 92008-4125 DAYS INN 3700 PIO PICO DR Carlsbad, CA 92008-3406 4020 SYME LLC 23962 Plant AVE Mission Viejo, CA 92691 434 TAMARAK LLC 4193 Flat Rock DR 100 Riverside, CA 92505-7111 5118 SHORE DRIVE LLC 26932 Oso PKWY Ste 295 Mission Viejo, CA 92691 TERRAMAR POINT 1010 Turquoise ST 302 San Diego, CA 92109-1259 CORBIN VACATION RENTALS 3870 CARLSBAD BLVD Carlsbad, CA 92008-4008 SEA SLOPE UNIT 3 PO BOX 1781 Carlsbad, CA 92018-1781 ALEJANDRO TORREBLANCA 4468 Via Brillante San Diego, CA 92122-1512 LA COSTA CHATEAUS - 697 2120 Commerce St Apt 306 Tacoma, WA 98402-3019 ALEXANDER KNYAZEVSKIY-260 TAMARACK 260 TAMARACK AVE Carlsbad, CA 92008-4061 HOLIDAY INN EXPRESS AND SUITES 698 Camino El Dorado Encinitas, CA 92024-3822 VW VACATION RENTALS - 341 29250 PASEO SEDONA San Juan Capistrano, CA 92675 VW VACATION RENTALS - 355 29250 Paseo Sedano San Juan Capistrano, CA 92675 COAST AND COUNTRY REALTY -STVR 4292 Kai Ikena DR Kalaheo, HI 96741-9578 ANCHORAGE INVESTMENTS LLC-4347 4367 HIGHLAND DR Carlsbad, CA 92008-4226 MCCARTHY PROPERTIES 17056 Highway 67 Ramona, CA 92065-6943 ANDREW MCLENNAN COSTA BALBOA 3516 Seagate WAY STE 150 Oceanside, CA 92056-2674 ANDREW SELNA - 3481 GARFIELD UNIT B 2977 OCEAN ST Carlsbad, CA 92008-2948 ANDREW SELNA - 3481 GARFIELD UNIT C 2977 OCEAN ST Carlsbad, CA 92008-2948 June 17, 2025 Item #2 Page 16 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 11 ANDREW SELNA-240 PACIFIC 2977 OCEAN ST Carlsbad, CA 92008-2948 ANDREW SELNA-3001 OCEAN 2977 OCEAN ST Carlsbad, CA 92008-2948 ANDREW SELNA-3481 GARFIELD UNIT A 2977 OCEAN ST Carlsbad, CA 92008-2948 ANTHONY BOUDREAULT-5380 31947 Lodge House CT Temecula, CA 92592-4003 ANTHONY ROSS PO Box 680167 Park City, UT 84068-0167 ANTON VISHNYAK 1045 MAGNOLIA AVE Carlsbad, CA 92008-2539 PALMA DE LA PLAYA - LOWER UNIT PO BOX 1102 Rancho Santa Fe, CA 92067 PALMA DE LA PLAYA - UPPER UNIT PO BOX 1102 Rancho Santa Fe, CA 92067 ATOMIC HABITS LLC 40295 Calle Torcida Temecula, CA 92591-1735 AVI BEN-ARI 3925 LINMAR LN Carlsbad, CA 92008-4125 2680 OCEAN 2680 OCEAN ST Carlsbad, CA 92008-2237 BARBARA D POWELL 3965 MONROE ST Carlsbad, CA 92008-2737 BARBARA DELANEY 2647 Gateway Rd Ste 105- 201 Carlsbad, CA 92009-1755 BARRY AND GISELLE MATSUI 81272 Merv Griffin WAY La Quinta, CA 92253-8081 BEACHSIDE REALTY SD INC 404 Wisconsin AVE Oceanside, CA 92054-4138 BELL FAMILY PARTNERS PO Box 4248 Carlsbad, CA 92018-4248 BLACKWOODS LLC 5390 CARLSBAD BLVD Carlsbad, CA 92008-4308 BLUE OCEAN DREAMS LLC 331 OAK AVE Carlsbad, CA 92008-2945 BMILLS AND CO LLC 2637 GARFIELD ST Carlsbad, CA 92008-2217 BOB AND SUE CRUM RENTALS - 158 167 REDWOOD AVE Carlsbad, CA 92008-4052 BOB AND SUE CRUM RENTALS - 167 167 REDWOOD AVE Carlsbad, CA 92008-4052 BOCAS ESTATE LLC -STVR 5415 EL ARBOL DR Carlsbad, CA 92008-4419 RENTAL 2003 COSTA DEL MAR 684 9425 Barranco RD Atascadero, CA 93422-2158 5185 SHORE DRIVE CARLSBAD 1041 YALE ST Santa Monica, CA 90403 MACIEL RENTALS 2405 COPPER WAY Carlsbad, CA 92009-5215 CRAFTSMAN 154 154 SYCAMORE AVE Carlsbad, CA 92008-3144 BRIDGET BLOOM 2156 Princeton AVE Los Angeles, CA 90026-1926 BRIGHT LLC-UNIT A 1510 Whittier BLVD 198 La Habra, CA 90631-3617 BRIGHT LLC-UNIT B 1510 Whittier BLVD 198 La Habra, CA 90631-3617 BRIGHT LLC-UNIT C 1510 Whittier BLVD 198 La Habra, CA 90631-3617 BRIGID FREYNE 41460 Royal Dornoch CT Temecula, CA 92591-2057 BRUCE MADDEN 28880 Corral Canyon TRL Campo, CA 91906-1200 CALAVO RENTAL LLC 2591 WELLSPRING ST Carlsbad, CA 92010-5604 STUDIO 6 CARLBAD 3001 E Andy Devine AVE Kingman, AZ 86401-4206 BEACH TERRACE INN 2775 OCEAN ST Carlsbad, CA 92008-2241 BEST WESTERN BEACH VIEW LODGE 2775 OCEAN ST Carlsbad, CA 92008-2241 RESIDENCE INN BY MARRIOTT 105 DECKER CT STE 500 IRVING, TX 75062-2790 HOLIDAY INN 2725 Palomar Airport Rd Carlsbad, CA 92009-1729 STAYBRIDGE SUITES CARLSBAD 2735 Palomar Airport Rd Carlsbad, CA 92009-1729 CARLSBAD INN BEACH RESORT 5900 Pasteur Ct Ste 200 Carlsbad, CA 92008-7336 COURTYARD SAN DIEGO CARLSBAD 2551 W Woodland DR Anaheim, CA 92801-2608 MOTEL 6 CARLSBAD BEACH 9639 PO Box 69344 West Hollywood, CA 90069 CAROL MARKS MARKS REVOCABLE TRUST PO Box 99346 San Diego, CA 92169-1346 CAROLE ANN COLBERT 2647 Gateway Rd Ste 105- 201 Carlsbad, CA 92009-1757 CAROLINE SOLOVEI 2647 Gateway Rd Ste 105- 201 Carlsbad, CA 92009-1757 June 17, 2025 Item #2 Page 17 of 27 Carlsbad Tourism Business Improvement District FY 2025/2026 Annual Report Page 12 CASAS DE PUESTA DEL SOL PO BOX 4086 CARLSBAD, CA 920184086 CASAS DE PUESTA DEL SOL LLC PO BOX 4086 CARLSBAD, CA 92018 CBR HOLDINGS LLC 948 Chelsea DR Fresno, CA 93720-1359 KOI PROPERTIES 1120 2Nd ST APT 607 Minneapolis, MN 55415 CHRIS MADDOX PO BOX 1338 BOISE, ID 83701 CHRISTINE WALLACE 3935 SYME DR Carlsbad, CA 92008-3569 4540 LOS ROBLES STVR 2387 Sierra House TRL South Lake Tahoe, CA 96150 MARGARET 3861 MARGARET WAY Carlsbad, CA 92008-3409 CK BALE INVESTMENTS LLC 936 ANATRA CT Carlsbad, CA 92011-4876 CLAIRE KRUGER - 4024 STE A 1108 Novilunio San Clemente, CA 92673 CLAIRE KRUGER - 4024 STE B 1108 Novilunio San Clemente, CA 92673 TOES IN THE SAND BEACH RENTALS 300 Carlsbad Village Dr 108A-231 Carlsbad, CA 92008-2990 CNSW4 LLC PO BOX 5580 Huntington Beach , CA 92646 COURTNEY SULLIVAN 1420 YOURELL AVE CARLSBAD, CA 92008 COZY HOME LLC CALIFORNIA 4190 Datcho DR San Diego, CA 92117-4620 CHATEAU DE CHARPERRY 2421 LA COSTA AVE C Carlsbad, CA 92009-7312 CYNTHIA BAUSCH-6821 6808 SHEARWATERS DR Carlsbad, CA 92011-3701 CYNTHIA BAUSCH-7259 1598 MARITIME DR Carlsbad, CA 92011-4032 CYNTHIA T BAUSCH - 3987 6808 SHEARWATERS DR CARLSBAD, CA 92011 CYNTHIA T BAUSCH - 6808 6808 SHEARWATERS DR CARLSBAD, CA 92011 TINYVACATION RENTALS 1667 CORTE ORCHIDIA CARLSBAD, CA 92011 LINMAR ADVENTURES 1645 Oakdale ST Pasadena, CA 91106-3554 TERRAMAR BEACH HOUSE 18 PEARL ST Sausalito, CA 94965-1717 JR HOSPITALITY 1735 CEREUS CT Carlsbad, CA 92011-5119 DANIELLE PENMAN - GRANNY FLAT 2431 BUENA VISTA CIR Carlsbad, CA 92008-1601 DANIELLE PENMAN - 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