HomeMy WebLinkAbout2025-10-15; Planning Commission; 02; Barons Market – A request for a standards modification to increase allowed signage for a Barons Market grocery store for more visibility in the Village Center (VC) DistriMeeting Date: Oct. 15, 2025 Item 2
To: Planning Commission
Staff Contact: Edward Valenzuela, Senior Planner, 442-339-2624,
edward.valenzuela@carlsbad.ca.gov
Subject: Barons Market – A request for a standards modification to increase allowed
signage for a Barons Market grocery store for more visibility in the Village Center
(VC) District of the Village & Barrio Master Plan (VBMP).
Location: 2800 Roosevelt St. / APN: 203-182-04-00 / District 1
Case Numbers: SDP 2025-0006
Applicant/Representative: Diego Bernal, 714-325-6525, diego@sunsetsigns.com
Permit Type(s): ☒SDP ☐ CUP ☐ CDP ☐ TM/TPM ☐ GPA ☐ REZ ☐ LCPA
☐Other:
CEQA Recommendation: ☐Not a Project ☒ Exempt ☐ IS/ND or IS/MND ☐ EIR
☐Other:☐
Commission Action: ☐Decision ☒ Recommendation to City Council ☐ Informational (No Action)
Recommended Actions
That the Planning Commission ADOPT the Planning Commission Resolution (Exhibit 1) recommending APPROVAL
of a CEQA exemption determination and a Site Development Plan granting a Standards Modification for increased
signage for Barons Market grocery store.
Existing Conditions & Project Description
Existing Setting
The subject site consists of a 2.46-acre (approximately
107,200 square foot) lot, located at 2800 Roosevelt St.
The lot is predominantly flat and developed with an
existing multi-tenant commercial building and
associated parking lot. The site is accessed by both
Roosevelt Street and Madison Street. The surrounding
neighborhood is developed with a mixture of
commercial and residential uses.
Site Map
Oct. 15, 2025 Item #2 1 of 40
PLANNIING COMMISS ON
~-Staff Report
0
Table “A” below includes the General Plan designations, zoning and current land uses of the subject site and
surrounding properties.
TABLE A – SITE AND SURROUNDING LAND USE
Location General Plan Designation Zoning Designation Current Land Use
Site Village-Barrio (V-B) Village-Barrio (V-B)
Zone
Multi-tenant Commercial
North Village-Barrio (V-B) Village-Barrio (V-B)
Zone
Post Office
South Village-Barrio (V-B) Village-Barrio (V-B)
Zone
Multi-tenant Commercial and Offices
East Village-Barrio (V-B) Village-Barrio (V-B)
Zone
Multi-Family Residences & Single-Family
Residence
West Village-Barrio (V-B) Village-Barrio (V-B)
Zone
Multi-tenant Commercial and Offices
General Plan Designation
Zoning Designation
Proposed Project
The proposed project is a request for a Standards Modification to allow additional and enlarged signage, totaling
four wall signs and two monument signs, for a Barons Market grocery store located within an existing multi-tenant
commercial development. The Standards Modification includes the following:
• An increase in the number of wall signs from one to four;
• An increase in letter height for wall signs from 18 inches to 31 inches for two of the wall signs;
• An increase in total wall sign area exceeding the allotted 1 square foot of sign area per lineal foot of lease
frontage, 122 square feet, to approximately 229 square feet ;
• An increase in the number of monument signs allowed from one to two. Currently, there are two existing
monument signs that will be replaced;
• An increase in monument sign area from 24 square feet per sign to approximately 53 square feet per sign;
• An increase in monument sign height from 6 feet to 6 feet 7 inches.
The proposed signage includes one:
• Approximately 19-square-foot illuminated wall sign that will be located above the Barons Market entrance
oriented towards the parking lot away from Roosevelt or Madison Street,
Village & Barrio Master Plan Area Village Center District
Village & Barrio Master Plan Area Village Center District
Oct. 15, 2025 Item #2 2 of 40
• Two (2) approximately 55-square-foot illuminated walls signs located on adjacent elevations of a new
parapet extension on the southeastern corner of the building,
• One (1) 100-square-foot non-illuminated Barons Market logo sign wrapping around the southeast building
corner,
• Two (2) approximately 53-square-foot monument signs. One sign will be located off the Roosevelt Street
driveway entrance to the site, and the other sign will be located off the Madison Street driveway entrance.
The multi-tenant commercial complex, the Roosevelt Center, was originally constructed in 1960. Building permits
for tenant improvements were issued for Barons Market grocery store in Aug. 2024 and June 2025. In recent
years, the tenant space has been used for a variety of uses including a software company, day spa, and martial
arts studio.
A sign program for the Roosevelt Center was approved in 2007 and amended in 2013. The Village & Barrio Master
Plan (VBMP), adopted in 2019, includes sign standards for the Village & Barrio master planned area, superseding
the Roosevelt Center sign program.
Project Analysis
General Plan Consistency
The City of Carlsbad General Plan includes several goals and policies that guide development and land use within
the city. A discussion of how the project is consistent with the applicable General Plan policies is summarized in
Exhibit 3.
Village and Barrio Master Plan
The Village & Barrio Master Plan as well as certain requirements and provisions in Title 21 of the Municipal Code
(Zoning Ordinance) guide development within the city including sign standards, consistent with the General Plan.
Specific sign standards along with the associated standards modification requests are described in Exhibit 3.
Discretionary Actions & Findings
Site Development Plan (SDP 2025-0006)
Pursuant to 6.3.2.C.1. of the Village & Barrio Master Plan, approval of a Site Development Permit (SDP) is required
for a Standards Modification. Staff finds that the required findings for this application can be met (Exhibit 3).
Environmental Review
Prior to final action by the decision-making body on the project, an environmental determination shall be made
by the appropriate decision-makers as part of the approval action to ensure agency compliance with the California
Environmental Quality Act (CEQA).
Staff has reviewed the scope of the project and applicable studies provided by the applicant and finds that the
project belongs to a class of projects that the State Secretary for Resources has found do not have a significant
impact on the environment, and it is therefore categorically exempt from the requirement for the preparation of
environmental documents pursuant to CEQA in accordance with CEQA Guidelines Section 15311 – “Accessory
Structures.” Section 15311 exempts the construction of minor structures accessory to existing commercial
facilities including on-premise signs. The project consists of a Site Development Plan for a Standards Modification
request to allow additional and enlarged signage, totaling four wall signs and two monument signs, for a grocery
store located within an existing multi-tenant commercial development. The Standards Modification includes the
following:
Oct. 15, 2025 Item #2 3 of 40
• An increase in the number of wall signs from one to four;
• An increase in letter height for two wall signs from 18 inches to 31 inches for two of the wall signs;
• An increase in wall signage allowed to exceed the 1 square foot of wall sign area per lineal foot of lease
frontage; An increase in the number of monument signs allowed from one to two. Currently, there are
two existing monument signs that will be replaced;
• An increase in monument sign area from 24 square feet per sign to 52.86 square feet;
• An increase in monument sign height from 6 feet to 6 feet 7 inches.
A draft Notice of Exemption is included as Exhibit 5. This must be reviewed and considered prior to approval of
the project. The draft Notice of Exemption demonstrates that the project qualifies for the exemption – and that
none of the exceptions to categorical exemptions listed in the CEQA Guidelines Section 15300.2 or CMC Chapter
19.04 have been triggered. As part of an additional and optional public disclosure, the draft Notice of Exemption
was posted on the city’s website on Sept. 25, 2025, and an email was sent to parties signed up to receive
environmental notices.
Conclusion
Considering the information above and in the referenced Exhibits, staff have found that the proposed project is
consistent with all applicable policies of the General Plan, provisions of the Carlsbad Municipal Code and the
Village & Barrio Master Plan. The project would be required to comply with all applicable California Building
Standards Codes and engineering standards through the standard sign permit and building permit. Staff
recommend the Planning Commission adopt the resolution recommending approval of the proposed project
described in this staff report.
Exhibits
1. Planning Commission Resolution
2. Location Map
3. Project Analysis
4. Disclosure Form
5. Draft CEQA Notice of CEQA Exemption
6. Reduced Exhibit(s) (Full Size Exhibits “A” – “L” dated Oct. 15, 2025 On file in the Planning Division)
7. List of Acronyms and Abbreviations
Oct. 15, 2025 Item #2 4 of 40
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
CARLSBAD, CALIFORNIA, RECOMMENDING APPROVAL OF A CEQA
EXEMPTION DETERMINATION AND A STANDARDS MODIFICATION FOR
INCREASED SIGNAGE FOR A BARONS MARKET GROCERY STORE TO
INCLUDE INCREASED NUMBER OF WALL SIGNS, WALL SIGN AREA, WALL
SIGN LETTER HEIGHT, NUMBER OF MONUMENT SIGNS, MONUMENT
SIGN AREA, AND MONUMENT SIGN HEIGHT LOCATED AT 2800
ROOSEVELT ST. WITHIN AND LOCAL FACILITIES MANAGEMENT ZONE 1.
CASE NAME: BARONS MARKET
CASE NO: SDP 2025-0006 (DEV2025-0063)
WHEREAS, Diego Bernal, “Applicant,” has filed a verified application with the City of Carlsbad
regarding property described as
LOT 35 (EX ST WIDS & RS 1186) LOTS 33 AND 34 ACCORDING TO MAP
THEREOF NO. 1722, FILED IN THE OFFICE OF THE COUNTY RECORDER OF
SAN DIEGO COUNTY ON JULY 28, 1921.
(“the Property”); and
WHEREAS, said verified application constitutes a request for a Site Development Plan as shown
on Exhibit(s) “A” – “L” dated Oct. 15, 2025, on file in the Carlsbad Planning Division, SDP 2025-0006
(DEV2025-0063) – BARONS MARKET, as provided in Chapter 21.06 of the Carlsbad Municipal Code; and
WHEREAS, pursuant to the California Environmental Quality Act (CEQA, Public Resources Code
section 21000 et. seq.) and its implementing regulations (the State CEQA Guidelines), Article 14 of the
California Code of Regulations section 15000 et. seq., the city is the Lead Agency for the project, as the
public agency with the principal responsibility for approving the proposed project; and
WHEREAS, the Planning Commission did, on Oct. 15, 2025, hold a duly noticed public hearing as
prescribed by law to consider said request; and
WHEREAS, at said public hearing, upon hearing and considering all testimony and arguments, if
any, of all persons desiring to be heard, said Commission considered all factors relating to the SITE
DEVELOPMENT PLAN.
NOW, THEREFORE, BE IT HEREBY RESOLVED by the Planning Commission of the City of Carlsbad,
as follows:
PLANNING COMMIS SI ON RESOLUTION NO. 7557
Oct. 15, 2025 Item #2 5 of 40
Item 1
A) That the foregoing recitations are true and correct.
B) Compliance with CEQA. The proposed action to install new signage is categorically exempt
from environmental review under CEQA Guidelines Section 15311 (Class 11 – Accessory
Structures) because the project proposes to install four wall signs and two monuments
signs at an existing commercial development. No exceptions to the categorical exemption
as set forth in CEQA Guidelines Section 15300.2 or Carlsbad Municipal Code Section
19.04.070(C) apply. The notice of exemption will be filed with the Recorder/County Clerk
within five days after project approval by the decision-making body.
C) The details of the request include a standards modification to install two (2)
approximately 55-square-foot wall signs, one (1) approximately 19-square-foot wall sign,
one (1) approximately 100-square-foot wall sign, and two (2) approximately 53-square-
foot monument signs
D) That based on the evidence presented at the public hearing, the Commission
RECOMMENDS APPROVAL of SDP 2025-0006 (DEV2025-0063) – BARONS MARKET,
based on the following findings and subject to the following conditions:
Findings:
Site Development Plan
1. That the proposed development or use is consistent with the General Plan and any applicable
master plan or specific plan, complies with all applicable provisions of Chapter 21.06 of the
Carlsbad Municipal Code, and all other applicable provisions of this code, in that project proposes
one (1) approximately 19-square-foot wall sign located above the Barons Market entrance
oriented towards the parking lot away from Roosevelt or Madison Street, two (2) approximately
55-square-foot walls signs located on adjacent elevations of a new parapet extension on the
southeastern corner of the building, one (1) 100-square-foot logo sign also located on the
parapet extension wrapping around the building corner, and two (2) approximately 53-square-
foot monument signs located off Roosevelt Street and Madison Street on a 2.46-acre site
developed with an existing multi-tenant commercial center located at 2800 Roosevelt St.,
within the Village Center (VC) District of the Village & Barrio Master Plan. Signs are allowed for
commercial establishments in the Village & Barrio Master Plan. The project is consistent with
the various elements and objectives of the Village-Barrio (V-B) General Plan Land Use
designation and the Village & Barrio Master Plan as discussed in the findings below and in the
project staff report dated Oct. 15, 2025, incorporated by reference, with the exception of Village
and Barrio Master Plan section 3.8.9.A & B, and 3.8.15.A & B, Monument Signs and Wall Signs.
A Standards Modification has been requested to allow a deviation from the maximum
monument sign area, number of monument signs, maximum monument sign height, maximum
wall sign area, number of wall signs, and maximum letter height for wall signs for the purpose
of providing a significant public benefit. The Standards Modification request is discussed in
greater detail in findings 7 through 9 below.
2. That the requested development or use is properly related to the site, surroundings and
environmental settings, will not be detrimental to existing development or uses or to
development or uses specifically permitted in the area in which the proposed development or use
is to be located, and will not adversely impact the site, surroundings or traffic circulation, in that
the proposed signs are located within the Village Center (VC) District of the Village & Barrio
Master Plan (VBMP). The project will not be detrimental to existing uses or to uses specifically
permitted in the area in which the use is located in that signs are permitted throughout the Oct. 15, 2025 Item #2 6 of 40
VBMP. The properties surrounding the Site to the north, south, east, and west are designated
for VC District uses under the VBMP. The project Site is immediately surrounded by a post office
to the north, multi-tenant commercial and offices to the south, multi-family residences and
single-family residences to the east, and multi-tenant commercial and offices to the west.
However, the greater surrounding neighborhood provides a mixture of commercial and
residential uses. The signage project is conditioned to turn off the illuminated signs nightly at
the close of business to not adversely impact surrounding residential uses.
3. That the site for the intended development or use is adequate in size and shape to accommodate
the use, in that the project consists of the installation of one (1) approximately 19-square-foot
wall sign that will be located above the Barons Market entrance oriented towards the parking
lot away from Roosevelt or Madison Street, two (2) approximately 55-square-foot walls signs
located on adjacent elevations of a new parapet extension on the southeastern corner of the
building, one (1) 100-square-foot logo sign also located on the parapet extension wrapping
around the southeast building corner, and two (2) approximately 53-square-foot monument
signs located off Roosevelt Street and Madison Street on a 2.46-acre site developed with an
existing multi-tenant commercial center located at 2800 Roosevelt St., within the Village Center
(VC) District of the Village & Barrio Master Plan. The large mid-block property extends from
Roosevelt Street to Madison Street necessitating the two larger monument signs and the four
wall signs to identify the anchor grocery store to the surrounding neighborhood for pedestrians,
cyclists, and motorists.
4. That all yards, setbacks, walls, fences, landscaping, and other features necessary to adjust the
requested development or use to existing or permitted future development or use in the
neighborhood will be provided and maintained, in that the project is conditioned to replant the
tree to be removed for the new Roosvelt Street monument sign elsewhere on site. The monument signs will be installed in existing curbed planters with groundcover landscaping.
5. That the street systems serving the proposed development or use is adequate to properly handle
all traffic generated by the proposed use, in that the proposed project is for the installation of
four wall signs and two monument signs, including one (1) approximately 19-square-foot wall
sign that will be located above the Barons Market entrance oriented towards the parking lot
away from Roosevelt and Madison Street, two (2) approximately 55-square-foot walls signs
located on adjacent elevations of a new parapet extension on the southeastern corner of the
building, one (1) 100-square-foot logo sign wrapping around the parapet extension on the
southeast corner of the building, and two (2) approximately 53-square-foot monument signs
located off Roosevelt Street and Madison Street. The installation of the signs will not generate
traffic for the street system.
6. That the proposed development or use meets all other specific additional findings as required by
Title 21, in that there are no other specific additional Title 21 findings that apply to the project.
Village and Barrio Master Plan, Standards Modification, Sign Standards
7. That the applicant has provided acceptable evidence to demonstrate the need for the standards
modification and there is no other way to reasonably achieve one or more of the purposes
outlined in Section 2.6.7.B without the modification in that the applicant has demonstrated that
the Village & Barrio Master Plan (VBMP) sign standards do not adequately accommodate the
signage needs of a large anchor tenant such as Barons Market. Under the VBMP, one wall sign
is permitted per building frontage, with a secondary sign of only 10 square feet allowed at
public-facing entries oriented toward parking areas. For a building elevation measuring 122 feet
in length, a 10-square-foot sign is disproportionately small and would not provide adequate Oct. 15, 2025 Item #2 7 of 40
visibility. Additionally, because the VBMP does not distinguish between anchor tenants and
smaller tenants, Barons Market is limited to the maximum letter height of 18 inches for wall
signs. This restriction further limits the store’s visibility and makes it difficult for pedestrians,
cyclists, and motorists to readily identify the grocery store. As a community-serving anchor
tenant, Barons Market provides a vital public benefit by offering convenient access to fresh food
and essential goods for residents, workers, and visitors. The proposed additional signage is
necessary to reasonably enable this public benefit by ensuring the store is identifiable,
accessible, and successful in fulfilling its community-serving role.
8. That the standards modification is consistent with the goals and objectives of the Master Plan and
the vision and intent of the applicable district in that the standards modification is consistent
with the goals and policies of the Village & Barrio Master Plan (VBMP) and aligns with the vision
and intent of the Village Center (VC) District. The additional signage supports the VBMP’s goals
related to land use and community character, mobility and parking, and connectivity by
enhancing the visibility of a key anchor tenant that provides essential daily goods to nearby
residents, employees, and transit riders. The VC District is designed to function as the heart of
downtown Carlsbad, serving both the local community and visitors as a vibrant retail center. Its
development standards are intended to strengthen the pedestrian-oriented shopping
experience. By improving identification of the grocery store, the additional signage serves as a
clear and welcoming marker for residents, workers, and visitors, including those arriving by
foot, bicycle, and other alternative modes of transportation, ensuring convenient access to
fresh groceries and reinforcing the district’s role as a community focal point.
9. That the Planning Commission has reviewed the project and recommends that the decision-
making authority determine the project provides a significant public benefit that warrants the
granting of the standards modification in that with the approval of the Carlsbad Mixed-Use Project, the existing Smart & Final Extra grocery store is anticipated to close, leaving the Village
without a grocery store to serve its growing residential population. The introduction of Barons
Market will address this critical need, becoming the sole grocery store serving Village residents,
employees, and visitors. Additional signage is essential to ensure that the market is clearly
identifiable within the commercial center and surrounding neighborhood. Enhanced visibility
supports community health and welfare by improving convenient access to fresh groceries,
particularly for those traveling on foot, by bicycle, or other alternative modes of transportation.
The requested modification will allow for additional and larger signs that help pedestrians and
cyclists approaching from Roosevelt Street and Madison Street to easily locate the grocery
store. The two monuments signs, with increased height and sign area, and the four wall signs,
with increased total sign area and increased letter height for two of the signs, further
strengthens wayfinding by making the center identifiable not only to visitors within the site but
also to passersby along Roosevelt Street, Madison Street, and Grand Avenue.
Conditions:
General
NOTE: Unless otherwise specified herein, all conditions shall be satisfied prior to the issuance of a sign
permit or building permit, whichever comes first.
1. Approval is granted for SDP 2025-0006 (DEV2025-0063) – BARONS MARKET as shown on Exhibits
"A" – "L", dated Oct. 15, 2025, on file in the Planning Division and incorporated herein by
reference. Development shall occur substantially as shown unless otherwise noted in these
conditions.
Oct. 15, 2025 Item #2 8 of 40
2. If any of the following conditions fail to occur, or if they are, by their terms, to be implemented
and maintained over time, if any of such conditions fail to be so implemented and maintained
according to their terms, the city shall have the right to revoke or modify all approvals herein
granted; deny or further condition issuance of all future building permits; deny, revoke, or further
condition all certificates of occupancy issued under the authority of approvals herein granted;
record a notice of violation on the property title; institute and prosecute litigation to compel their
compliance with said conditions or seek damages for their violation. No vested rights are gained
by Developer or a successor in interest by the city’s approval of this Site Development Plan.
3. Staff is authorized and directed to make, or require the Developer to make, all corrections and
modifications to the Site Development Plan, documents, as necessary to make them internally
consistent and in conformity with the final action on the project. Development shall occur
substantially as shown on the approved Exhibits. Any proposed development, different from this
approval, shall require an amendment to this approval.
4. Developer shall comply with all applicable provisions of federal, state, and local laws and
regulations in effect at the time of building permit issuance.
5. If any condition for construction of any public improvements or facilities, or the payment of any
fees in-lieu thereof, imposed by this approval or imposed by law on this Project are challenged,
this approval shall be suspended as provided in Government Code Section 66020. If any such
condition is determined to be invalid, this approval shall be invalid unless the City Council
determines that the project without the condition complies with all requirements of law.
6. Developer/Operator shall and does hereby agree to indemnify, protect, defend, and hold
harmless the City of Carlsbad, its Council members, officers, employees, agents, and
representatives, from and against any and all liabilities, losses, damages, demands, claims and
costs, including court costs and attorney’s fees incurred by the city arising, directly or indirectly,
from (a) city’s approval and issuance of this Site Development Plan, (b) city’s approval or issuance
of any permit or action, whether discretionary or nondiscretionary, in connection with the use
contemplated herein, and (c) Developer/Operator’s installation and operation of the facility
permitted hereby, including without limitation, any and all liabilities arising from the emission by
the facility of electromagnetic fields or other energy waves or emissions. This obligation survives
until all legal proceedings have been concluded and continues even if the city’s approval is not
validated.
8. This project shall comply with all conditions and mitigation measures which are required as part
of the Zone 1 Local Facilities Management Plan and any amendments made to that Plan prior to
the issuance of building permits.
9. This approval shall become null and void if building permits are not issued for this project within
36 months from the date of project approval.
10. Prior to the issuance of the Building Permit, Developer shall submit to the city a Notice of
Restriction executed by the owner of the real property to be developed. Said notice is to be filed
in the office of the County Recorder, subject to the satisfaction of the City Planner, notifying all
interested parties and successors in interest that the City of Carlsbad has issued a Site
Development Plan by the subject Resolution on the property. Said Notice of Restriction shall note
the property description, location of the file containing complete project details and all conditions
of approval as well as any conditions or restrictions specified for inclusion in the Notice of
Restriction. The City Planner has the authority to execute and record an amendment to the notice Oct. 15, 2025 Item #2 9 of 40
which modifies or terminates said notice upon a showing of good cause by the Developer or
successor in interest.
11. Applicant shall apply for and obtain a sign permit according to the procedures set forth in Chapter
21.41 of the CMC before any new sign may be installed
12. Developer shall replant the tree to be removed for the new Roosvelt Street monument sign
elsewhere on site prior to the building permit being finaled.
13. Illuminated signs shall be turned off nightly with the close of business each night to not adversely
impact neighboring residents.
Oct. 15, 2025 Item #2 10 of 40
Docusign Envelope ID: 170CA876-DFEA-4E30-86D6-71F97F581 BAS
NOTICE
Please take NOTICE that approval of your project includes the "imposition" of fees, dedications,
reservations, or other exactions hereafter collectively referred to for convenience as "fees/exactions."
You have 90 days from date of final approval to protest imposition of these fees/exactions. If you protest
them, you must follow the protest procedure set forth in Government Code Section 66020(a), and file the
protest and any other required information with the City Manager for processing in accordance with
Carlsbad Municipal Code Section 3.32.030. Failure to timely follow that procedure will bar any subsequent
legal action to attack, review, set aside, void, or annul their imposition.
You are hereby FURTHER NOTIFIED that your right to protest the specified fees/exactions DOES NOT
APPLY to water and sewer connection fees and capacity charges, nor planning, zoning, grading, or other
similar application processing or service fees in connection with this project; NOR DOES IT APPLY to any
fees/exactions of which you have previously been given a NOTICE similar to this, or as to which the statute
of limitations has previously otherwise expired.
PASSED, APPROVED, AND ADOPTED at a regular meeting of the Planning Commission of the City
of Carlsbad, California, held on Oct. 15, 2025, by the following vote, to wit:
AYES: Meenes, Burrows, Fitzgerald, Foster, Hubinger, Merz.
NAYES: Lafferty.
ABSENT: None.
ABSTAIN: None.
ROY MEENES, Chairperson
CARLSBAD PLANNING COMMISSION
ATTEST:
ERIC LARDY
City Planner
Oct. 15, 2025 Item #2 11 of 40
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SDP 2025-0006 (DEV2025-0063)
BARONS MARKET
SITE MAP
J
SITE
Map generated on: 9/18/2025
Exhibit 2
Oct. 15, 2025 Item #2 12 of 40
PROJECT ANALYSIS
The project is subject to the following regulations:
A.Village-Barrio (V-B) General Plan Land Use Designation
B.Village-Barrio (V-B) Zone (CMC Chapter 21.35), Village & Barrio Master Plan
C.Village and Bario Standards Modification, Building Massing (VBMP Section 3.8.9.A & B, 3.8.15.A & B)
The recommendation for approval of this project was developed by analyzing the project’s consistency
with the applicable regulations and policies. The project’s compliance with each of the above regulations
is discussed in detail within the sections below.
A.Village-Barrio (V-B) General Plan Land Use Designation
The General Plan Land Use designation for the property is V-B, Village-Barrio. The V-B Land Use
designation allows for commercial development. The project’s compliance with the various Elements of
the General Plan is outlined in Table “A” below:
TABLE A – GENERAL PLAN COMPLIANCE
ELEMENT USE CLASSIFICATION, GOAL, OBJECTIVE,
OR PROGRAM
PROPOSED USES AND
IMPROVEMENTS
COMPLY
Land Use 2-P.24
Build and operate commercial uses in
such a way as to complement but not
conflict with adjoining residential areas.
This shall be accomplished by:
a.Controlling lights, signage, and hours
of operation to avoid adversely
impacting surrounding uses.
2-P.25
Ensure that commercial development is
designed to include integrated
landscaping, parking, signs, and site and
building design...
The illuminated wall signs will
be conditioned to be turned off
at the close of business nightly
to avoid adverse impacts on
surrounding residential land
uses.
The new monument signs on
Madison Street will be located
in existing curbed planters with
groundcover landscaping.
Yes
2-P.70
Seek an increased presence of both
residents and activity in the Village with
new development, particularly
residential, including residential as part
of mixed-use development, as well as
commercial, entertainment and cultural
uses that serve both residents and
visitors.
The grocery store is vital to an
increased presence of residents
in the Village. The use is
necessary to feed the residents
and visitors who live and spend
there time in the community.
Since the commercial center
does not front on either
Roosevelt or Madison Street,
the increased signage is
needed to properly identify
Yes
Oct. 15, 2025 Item #2 13 of 40
Exhibit 3PROJECT ANALYSIS
(GENERAL PLAN, MUNICIPAL CODE, AND OTHER REGULATIONS)
business and commercial
center to the residents and
visitors walking, biking or
driving in the area.
2-P.71
Seek ways of strengthening existing
establishments through façade and
streetscape improvements, upgraded
public and private landscaping and
aesthetically upgraded signage and
way-finding. Encourage outdoor dining,
sidewalk cafes and limited outdoor
displays of merchandise to enliven
street-level activity.
The project proposes new
signage and wayfinding for the
large commercial development
and anchor tenant between
Roosevelt Street and Madison
Street by upgrading the existing
11.5-square-foot monument
signage proposing two 6 feet 7
inch, 53-square-foot
monument signs.
Yes
B.Village-Barrio (V-B) Zone (CMC Chapter 21.35), Village & Barrio Master Plan
The proposed project is required to comply with all applicable sign standards in Chapter 3 of the Village
& Barrio Maste Plan. The project proposes 4 wall signs and 2 monument signs to be installed at the
Roosevelt Center for anchor tenant Barons Market. The proposed signs comply with all applicable wall
and monument sign standards listed in Chapter 3 of the Villag & Barrio Master Plan (VBMP) except for
those standards requested under the Standards Modification discussed in Part C.
C.Village and Bario Standards Modification, Building Massing
(VBMP Sections 3.8.9.A & B, 3.8.15.A & B)
Pursuant to Section 2.6.7 of the VBMP, a modification to a development standard may be permitted
by the decision-making authority in all districts. A standards modification is permitted to enable a
significant public benefit as determined by the decision-making authority. A significant public benefit
may include, but is not limited to the following:
a.Exceeding minimum Climate Action Plan (CAP) consistency requirements;
b.Exceeding local energy efficiency requirements and/or renewable energy requirements;
c.Exceeding local electric vehicle parking requirements;
d.Reducing vehicle miles traveled (VMT);
e.Implementing programs that encourage employees to carpool or ride transit;
f.Implementing an important public amenity or infrastructure component of the Master Plan;
and
g.Advancing other benefits as determined by the decision-making authority.
The applicant is requesting a standards modification for the following sign standards of Sections
3.8.9.A & B, and 3.8.15.A & B of the Village & Barrio Master Plan.
a.Section 3.8.9.A, Monument Signs. Section 3.8.9.A.1 states that the maximum allowed sign
area for monument signs is 24 square feet. The proposed sign area for each of the two
monument signs is 52.86 square feet, exceeding the allowed area. However, these
Oct. 15, 2025 Item #2 14 of 40
monument signs will serve not only the anchor tenant, Barons Market, but also the other
non-anchor tenants of the multi-tenant commercial establishment. There will be 10 non-
anchor tenant signs panels on each monument sign, measuring 3 feet 1 inch wide and 6
inches tall, for a total of 1.5 square feet of sign area. The combined sign area for the tenant
panels is 28 square feet, already exceeding the maximum allowed monument sign area and
exemplifying the need for the increased monument sign area. 14 square feet of the
monument sign is allocated to the anchor tenant, Barons Market, and 6 square feet feet is
allocated to the identification of the commercial complex, the Roosevelt Center. The
remaining 4.86 square feet of monument sign area consists of the stone veneer monument
sign base.
b.Section 3.8.9.B Monument Signs. Section 3.8.9.B.2 states that no more than one monument
sign shall be permitted per property. Currently, the existing commercial center has two
monument signs permitted under the center’s previous sign program which has been
superseded by the Village & Barrio Master Plan sign standards. The commercial center is a
through lot, extending from Roosevelt Street to Madison Street. The majority of the
development does not front on either street, instead facing the center’s parking lot.
Providing only one monument sign, along either Roosevelt or Madison Street, would result
in an identification constraint along whichever street would be without a monument sign.
c.Section 3.8.9.B Monument Signs. Section 3.8.9.B.6 states that monument signs shall not
exceed 6 feet. The two monument signs proposed are 6 feet 7 inches in height, exceeding
the standard. The base of the monument signs is 7 inches in height. The additional height
allows the monument signs to identify the commercial center and anchor tenant from a
greater distance, including from Grand Avenue. Additionally, the stone veneer base adds an
architecturally pleasing aesthetic to the design of the monument sign.
d.Section 3.8.15.A Wall Signs. Section 3.8.15.A.1 states that the allowable sign area for a
tenant space is 1 square foot of sign area for each lineal foot of building or lease frontage.
The lease frontage is 122 feet in length. The total sign area of all wall signs combined is
approximately 230 feet exceeding the standard. The proposed wall sign area is spread across
4 wall signs. One (1) approximately 19-square-foot wall sign is directly above the entrance
oriented towards the parking lot away from Roosevelt or Madison Street. Two (2)
approximately 55-square-foot walls signs are on either side of a new parapet extension on
the southeastern corner of the building designed to provide visibility and emphasis for the
signage. Lastly, one (1) approximately 100-square-foot logo sign is also featured on the
parapet extension wrapping around the building corner. Since the Village & Barrio Master
Plan does not have separate sign standards for anchor and non-anchor tenants, the
additional signage will help identifying the important community service and anchor tenant
to the public throughout the neighborhood.
e.Section 3.8.15.B Wall Signs. Section 3.8.15.B.1 states that no more than one wall sign shall
be permitted per building frontage. The standards also allow an additional wall sign at
business entries serving the public and facing parking lots, however, the size of the sign is
limited to 10 square feet. As discussed above, the project proposes four wall signs: one sign
above the business entry facing the parking lot, two signs on either side of a corner parapet
Oct. 15, 2025 Item #2 15 of 40
extension, and one logo sign wrapping around the parapet corner. This exceeds the
allowance of one wall sign per building frontage. However, the size and orientation of the
anchor tenant space—facing the parking lot rather than the adjacent street—warrants
additional signage to properly identify the tenant. The Village & Barrio Master Plan does not
distinguish between anchor and non-anchor tenants for signage, while the City’s Sign
Ordinance places no limit on the number of wall signs for commercial centers in commercial
zones. Allowing multiple wall signs is consistent with signage for grocery store anchor
tenants throughout the city.
f.Section 3.8.15.B Wall Signs. Section 3.8.15.B.4 states that letter height shall be 18 inches or
less for wall signs. The two wall signs on either side of the corner parapet extension feature
letters 31 inches in height, exceeding the 18 inch letter height maximum. The Village &
Barrio Master Plan does not differentiate between anchor and non-anchor tenants.
Additionally, the city’s Sign Ordinance allows for 36 inch letters for commercial tenants with
over 10,000 square feet of lease space in commercial zones. Given the size of the tenant
space and the necessity to identify what may end up being the only grocery store in the
Village, the additional letter height is appropriate.
The required standard modification findings with justification for each are summarized below and
contained in Planning Commission Resolution (Exhibit 1 to the Oct. 15, 2025 Planning Commission Staff
Report).
1.The applicant has provided acceptable evidence to demonstrate the need for the standards
modification and there is no other way to reasonably achieve one or more of the purposes outlined
in Section 2.6.7.B without the modification.
The applicant has demonstrated that the Village & Barrio Master Plan (VBMP) sign standards do not
adequately accommodate the signage needs of a large anchor tenant such as Barons Market. Under
the VBMP, one wall sign is permitted per building frontage, with a secondary sign of only 10 square
feet allowed at public-facing entries oriented toward parking areas. For a lease frontage measuring
122 feet in length, a 10-square-foot sign is disproportionately small and would not provide adequate
visibility.
Additionally, because the VBMP does not distinguish between anchor tenants and smaller tenants,
Barons Market is limited to the maximum letter height of 18 inches for wall signs. This restriction
further limits the store’s visibility and makes it difficult for pedestrians, cyclists, and motorists to
readily identify the grocery store.
As a community-serving anchor tenant, Barons Market provides a vital public benefit by offering
convenient access to fresh food and essential goods for residents, workers, and visitors. This is
consistent with Policy A.7 in Section 1.5.1, Land Use and Community Character, of the VBMP allowing
uses such as a grocery store to provide for the daily needs of nearby residents. The proposed
Oct. 15, 2025 Item #2 16 of 40
additional signage is necessary to reasonably enable this public benefit by ensuring the store is
identifiable, accessible, and successful in fulfilling its community-serving role.
2. The standards modification is consistent with the goals and policies of the Master Plan and the
vision and intent of the applicable district.
The standards modification is consistent with the goals and policies of the Village & Barrio Master
Plan (VBMP) and aligns with the vision and intent of the Village Center (VC) District. The VBMP
emphasizes attracting high-quality, sustainable development that enhances neighborhood vitality. A
neighborhood grocery store contributes directly to this vitality by providing nearby residents with
convenient access to groceries and essential goods.
The additional signage will advance this vision by making the store easily identifiable to visitors
arriving by foot, bicycle, car, or transit. It supports the VBMP’s goals related to land use and
community character, mobility and parking, and connectivity by increasing the visibility of a key
anchor tenant that serves residents, employees, and transit riders.
As mentioned in Section 2.7.1, Village Center, of VBMP Supplemental District Standards, the heart of
downtown Carlsbad, the VC District is intended to function as a vibrant retail hub that serves both the
local community and visitors. By improving identification of the grocery store, the proposed signage
provides a clear and welcoming marker that ensures convenient access to essential goods,
strengthens retail continuity, and reinforces the district’s role as a central community focal point.
3. The decision-making authority has determined the project provides a significant public benefit that
warrants the granting of the standards modification.
With the approval of the Carlsbad Mixed-Use Project, the existing Smart & Final Extra grocery store is
expected to close, leaving the Village without a local grocery store to serve its growing residential
population. The introduction of Barons Market will fill this critical gap, consistent with Policy A.7 of
Section 1.5.1 of the Village & Barrio Master Plan, providing essential daily goods, including groceries
and fresh produce, to nearby residents, employees, and visitors.
Additional signage is necessary to make the market easily identifiable within the commercial center
and surrounding neighborhood. Improved visibility enhances community access to fresh groceries,
supporting health and welfare, particularly for those traveling on foot, by bicycle, or via other
alternative transportation.
The proposed modification will allow larger and additional signs that guide pedestrians and cyclists
approaching Roosevelt and Madison Streets. New monument signs further strengthen wayfinding for
both on-site visitors and passersby along Roosevelt Street, Madison Street, and Grand Avenue
ensuring convenient access to this vital community resource.
Oct. 15, 2025 Item #2 17 of 40
Exhibit 4
Oct. 15, 2025 Item #2 18 of 40
C cicyof
Carlsbad
Development Services
AUTHORIZATION, CONSENT, AND
DISCLOSURE STATEMEN o,~ er. f·-l .
Planning Division
1 1635 Faraday Avenue
442-339-2600
www.carlsbadca.gov P- 1 (A) AUG . S 202
PLANNING DIV/ )I( /\J
[ifil APPLICATION AND ACKNOWLEDGEMENT INFORMATION
This submittal form (Part A through Part F) must be completed as part of your application with the City
of Carlsbad. Your project cannot be reviewed until this information is completed.
PART A. Owner Authorization and Consent
NOTE: This Consent and Disclosure Form must list the name of the principal owners {10% or greater) and
attach a copy of the current corporate articles, partnership agreement, or trust document, as applicable.
Provide name(s) of the person(s) authorized to sign on behalf of the organization. (A separate page may
be attached if necessary.) IF NO INDIVIDUALS OWN MORE THAN 10% OF THE SHARES, PLEASE INDICATE
NOT-APPLICABLE {N/A) IN THE SPACE BELOW.
This is to certify under penalty of perjury that the undersigned is/are the record owner{s) of the
property known as:
Assessor's Map Book, Page and Parcel {APN/APNs): ________________ _
_______________________________ ; and
Street Address {if applicable): __ ,...,..~c+-l8,,_0-ru--·1-L.><.,.>..<OD ....... • =~-;-~;...\\j-++.·~~C,-+Y-.-a-+'-&.+-· ~~-+-ft'-,-l".'5n'(-,-+t-?fl/k-T"(l._.1._)➔~ -f"'8 Hftc1--/yH-_-
that I/we {full legal name of all record owners) consent to the filing of the Land Use Review Application
on our property for processing by the City of Carlsbad Planning Division. I/We declare under penalty of
perjury that I/we have revi~wed this Affida,v: and th_e inf~rmation is true and correct. , . /)
1. Name jopiJ vlL '( t>U,®/l:A,gnature @1 ziU~@~y,;L
2.
Signature: ________________________ _
Phone Number: 11 4: -:}.b ll---Lt-:0 {,,-0 Email : -~f)t{itJ°Y. e£o J!,CJf• f<tt f'
Contact Address: --~--. _l-J ....... E ....... A ...... J' ....... f ~u=<il'.hL-...C....t,f;_...,c.,&pt---"''R-~I s~· ~L~#-_----~t/~ln_,.._) _...,F--+'JJ..__,,..........S>rDJ{_lfCf ~(}f}q
Cj4 9~b;«
Name: __________ Signature: ___________ _
Phone Number: __________ Email: __________ _
Contact Address: _____________________ _
NOTE: For additional names, please use a separate sheet of paper.
Page 1 of 6
P-1(A) Form Rev 4/2024
Oct. 15, 2025 Item #2 19 of 40
IMPORTANT: A Grant Deed is required if the ownership does not match city records. Ownership on the
deed must correspond exactly with the ownership listed. If the owner noted on the Grant Deed does not
match the person signing as Property Owner, provide paperwork documenting the person signing is
authorized to sign as a Property Owner.
Whenever any excavation, fill, or other project-related improvement requires entry onto adjacent
property for any reason, the Land Use Review Application shall include the written consent or legal
easements or other property rights of the adjacent property owner or their authorized representative,
and shall include such consent with the application package. The application will not be deemed
complete unless and until all necessary consent documents are so filed. The consent shall be in a form
acceptable to the City Planner. If the proposed improvements on the adjacent property change the
nature of the property's development rights (or implied bundle of rights), the city might require
recordation of a Covenant and Agreement for Offsite Improvements and Release of Liability as a
condition of project approval.
Does the project's limits of disturbance encroach on property not owned by the Property Owner?
□ Yes D No If yes, attach adjacent owner authorization.
PART B. Owner Declarations (to be signed by Property Owner)
I/We hereby certify that I/we have read the information below and that:
1. I/We understand that it is the responsibility of the Applicant to substantiate the request through
the requirements of the application.
2. I/We understand that if there is a zoning violation on the property, application review may be
delayed. Any unpermitted structures or uses must either be removed or legalized at part of this
application.
3. I/We understand that if this application is approved, I/we may be required to record a covenant
with the County Recorder's Office, the form and content that is satisfactory to the City and its
City Attorney, to notify future owners of the project approval and restrictions.
4. If this Land Use Review Application is approved or conditionally approved, I/we hereby certify
that I/we will comply with all conditions attached to the approval action. I/We understand that
the failure to comply with any conditions shall constitute grounds for the revocation or
modification of the approval, permit, or other authorizations provided.
5. Prior to any use of the project site pursuant to the erm· • s e
any) will be completed or secured in them. '
\
Property Owner Signature(s): -----...,...-,f-¥-,l'----L++"-,,L...,.,__"4---P>-""--':....,._-~__,,,""'--------
Page 2 of 6
P-1(A) Form Rev 4/2024
Oct. 15, 2025 Item #2 20 of 40
PART C. Project Team Information (complete all applicable fields)
Applicant: □ Same as Owner IZI Different from Owner
Name (if different from Owner): _D_i_e_g_o_B_e_rn_a_l __________________ _
Company or Firm : Sunset Signs & Printing, Inc.
Phone Number: 714-325-6525 Email: diego@sunsetsigns.com
Contact Address: 2906 E Coronado Ave City: Anaheim State: CA Zip Code: 92806
Agent or Representative: IZI Same as Applicant □ Different from Applicant ON/A
Name (if different from Applicant): _______________________ _
Company or Firm: _____________________________ _
Phone Number: Email: ----------------------------
Contact Address: ___________ City: ______ State: __ Zip Code: ___ _
Other (specify Architect, Engineer, CEQA Consultant, etc.): ______________ _
Name: ---------------------------------
Company or Firm: _____________________________ _
Phone Number: Email: ----------------------------
Contact Address: ___________ City: ______ State: __ Zip Code: ___ _
NOTE: A Letter of Authorization (LOA} from the Property Owner empowering a person or persons to act
on the behalf of the Property, is required if anyone other than the Property Owner signs the Land Use
Review Application as the Applicant or Agent. The authorized person (Applicant or Agent) on the LOA
must correspond with the name and signature, above.
PART D. Single "Point of Contact" Designation
A single "point of contact" is an individual that handles all communications with the city and its review
team for the purposes of sending and receiving application materials, information, reports, etc. The
point of contact is to be the single individual elected on the Land Use Review Application form for all
communications and to remain as the primary contact for all status updates relating to the Land Use
Review Application.
Single Point of Contact: QI Applicant □ Property Owner □ Agent □ Other _______ _
Page 3 of 6
P-1(A) Form Rev 4/2024
Oct. 15, 2025 Item #2 21 of 40
PART E. Contribution Disclosure
Has the Property Owner, Applicant, or Agent had more than $900 worth of business transacted with any
member of city staff, Boards, Commissions, Committees and/or Council within the past 12 months?
□ Yes 0 No If yes, indicate person(s): --------------------
NOTE: Attach additional sheets if necessary.
PART F. Applicant Declarations (to be signed by Applicant)
I hereby certify that I have read the information below and that:
1. I have carefully reviewed and prepared the application and plans in accordance with the
instructions.
2. I understand that the specific information needed to initiate planning case processing
corresponds to those items listed in the application form's "Minimum Submittal Intake
Requirements Checklist." I also understand that even if the application is duly filed and
accepted for intake processing, each application submitted to the Planning Division is
required to have specified information included in the application packet before it is
determined to be complete. The specific information to determine completeness is in
"Completeness Determination Requirements Checklist."
3. The Planning Division has developed policies to help ensure that discretionary permit
applications are timely processed. The Permit Streamlining Act shot clock starts on the intake
date the Planning staff accepts a duly filed application.
4. I understand that once an application is determined to be complete, project or design changes
that will increase the number of units, add uses that were not previously listed, substantially
change the site plan, or other changes that trigger the need for additional discretionary
approvals will require a new application, or the filing of other application permit types, which
would restart the review "clock" and extend processing timelines.
5. I understand that upon city review, additional information, documents, reports, entitlements
and fees might be required, including any referral fees. I understand that all fees and deposits
submitted with this application will be refunded only as provided for by the ordinances,
regulations, or policies in effect at the time of the application submittal.
6. I certify that the description of the development and all the plans and supporting
documentation are accurate in all material respects as of the date when made. I understand
that it is my responsibility to ensure that statements and representations are not misleading.
Furthermore, I agree to promptly remove, correct, or add information as needed to correct any
misleading or materially inaccurate information. I understand that any misstatement or
omission of the requested information or of any information subsequently requested might be
Page 4 of 6
P-1(A) Form Rev 4/2024
Oct. 15, 2025 Item #2 22 of 40
grounds for rejecting the application, deeming the application incomplete, denying the
application, suspending or revoking a permit issued on the basis of these or subsequent
representations, or for the seeking of such other and further relief as deemed appropriate by
the City of Carlsbad.
7. If discrepancies exist between the architectural plans and the structural plans, the architectural
plans shall take precedence. Ultimately, the scope of work, as described on the permit that
authorizes construction, takes precedence over the plans. If there is a discrepancy between the
plans and the description on the permit, the permit governs.
8. I understand that all materials submitted in connection with this application might become
public record subject to inspection and copying by the public. I acknowledge and understand
that the public might inspect and copy these materials and that some or all of the materials
might be posted on the city website or elsewhere on line, outside of the city's control.
9. I understand there are no assurances at any time, implicitly or otherwise, whether provided to
me in writing or by oral communications regarding final staff recommendations to the decision-
making body about this application or the determination of any decision-making body.
10. I understand that the overall design process consists of several steps, each with increasingly
more detail. The planning phase is one of the first steps in the design process. A Land Use
Review Application (or "planning application") consists only of a schematic design package. If
the project is approved or conditionally approved, the schematic design phase is immediately
followed by a design development phase (with construction drawings). Construction drawings,
such grading and drainage plans, are much more comprehensive and provide additional detail,
specificity, and instructions on how to build and implement the project.
Review comments, statements, or approvals from the City of Carlsbad concerning a Land Use
Review Application are based on the representations of the intent of design and construction.
City comments and statements are believed to be accurate; however, such accuracy is not
guaranteed when implementing the intended design solution. I understand that the approval or
conditional approval of a Land Use Review Application does not replace the more thorough
review of the construction drawings by the city or another agency during the design
development phase; or services or recommendations provided by design professionals, such as
architects, engineers, code professionals, etc. Furthermore, the approval or conditional approval
of a Land Use Review Application does not relieve the Applicant of the obligation from
complying with all applicable regulations, standards, policies, and guidelines applicable to the
design development phase. Therefore, the ultimate design solutions required in construction
drawings may differ from the project's initial schematic design.
The approved plan set of project drawings, civil plans/grading, sections, site plans, floor plans,
architectural elevations, and landscape plans shall not be altered without express authorization
by the City Planner. Once a permit has been issued, the Applicant may request permit
modifications. "Minor" modifications might be granted if found by the City Planner to be in
substantial conformity with the approved plan set, including all exhibits and permit conditions.
Page 5 of 6
P-1(A) Form Rev 4/2024
Oct. 15, 2025 Item #2 23 of 40
Modifications beyond the scope described in the approved plan set might require submittal of
an amendment to the permit and approval by the authorized review body.
11. Should any proponent of the project fail to file a timely and valid appeal of the permit within the
applicable appeal period, such inaction shall be deemed to constitute acceptance of the permit
by the Applicant; and agreement by the Applicant to be bound by, to comply with, and to do all
things required of or by the Applicant pursuant to all of the terms, provisions, and conditions of
the issued permit or other approval.
12. As part of this application, the Applicant hereby agrees to defend, indemnify, and hold harmless
the City of Carlsbad, its Council, boards and commissions, officers, employees, volunteers, and
agents from any claim, action, or proceeding against the City of Carlsbad, its Council, boards and
commissions, officers, employees, volunteers and agents, to attack, set aside, void or annul an
approval of the application or related decision, including environmental documents, or to
challenge a denial of the application or related decisions. This indemnification shall include, but
not be limited to, damages awarded against the city, if any, costs of suit, attorneys' fees, and
other expenses incurred in connection with such claim, action, causes of action, suit or
proceeding whether incurred by Applicant, city, and/or the parties initiating or bringing such
proceeding. The Applicant shall indemnify the city for all of the city's costs, attorneys' fees, and
damages that the city incurs in enforcing the indemnification provisions set forth herein. The
Applicant shall pay to the city upon demand any amount owed to the city pursuant to the
indemnification requirements prescribed.
By signing below, I acknowledge that I have completely read, understand, and agree to the declarations
above and accept all terms se~ert~·n.
Applicant Signature: ~ ------~i---------;c;,------------------
Name: Diego Bernal Date: 08/01/2025 ----------------------
This form must be stapled/attached to the application and shall be effective until replaced or
revoked in writing.
Page 6 of 6
P-1(A) Form Rev 4/2024
NOTICE OF EXEMPTION
To: Assessor/Recorder/County Clerk From: CITY OF CARLSBAD
Attn: Fish and Wildlife Notices Planning Division
1600 Pacific Highway, Suite 260 1635 Faraday Avenue
San Diego CA 92101 Carlsbad, CA 92008
MS: A-33 (442) 339-2600
Subject: Filing of this Notice of Exemption is in compliance with Section 21152b of the Public Resources
Code (California Environmental Quality Act).
Project Number and Title: SDP 2025-0006 (DEV2025-0063) – BARONS MARKET
Project Location - Specific: 2800 Roosevelt Street
Project Location - City: Carlsbad Project Location - County: San Diego
Description of Project: The project consists of a Site Development Plan for a Standards Modification
request under the Village and Barrio Master Plan to allow additional and enlarged signage, totaling four
wall signs and two monument signs, for a grocery store located within an existing multi-tenant commercial
development. The Standards Modification includes the following: 1) An increase in the number of wall
signs from one to three; 2) An increase in letter height for wall signs from 18 inches to 31 inches for two
of the wall signs; 3) An increase in wall signage allowed to exceed the 1 square foot of wall sign area per
lineal foot of frontage; 4) An increase in the number of monument signs allowed from one to two.
Currently there are already two existing monument signs; 5) An increase in monument sign area from 24
square feet per sign to 52.86 square feet; 6) An increase in monument sign height from 6 feet to 6 feet-7
inches. Development of the grocery store is a permitted use under the Master Plan and therefore not a
project under the California Environmental Quality Act. None of the exceptions to use of exemptions
under CEQA Guidelines 15300.3 or Title 19 of the Carlsbad Municipal Code apply to this action.
Name of Public Agency Approving Project: City of Carlsbad
Name of Person or Agency Carrying Out Project: Diego Bernal
Name of Applicant: Sunset Signs
Applicant’s Address: 2906 East Coronado Street, Anaheim, CA, 92806
Applicant’s Telephone Number: (714) 325-6525
Name of Applicant/Identity of person undertaking the project (if different from the applicant above):
Exempt Status: Categorical Exemption: Class 11, Section 15311 (Accessory Structures)
Oct. 15, 2025 Item #2 24 of 40
Exhibit 5
Reasons why project is exempt: The project is a request for a standards modification to allow four wall
signs and two monument signs in an existing multi-tenant commercial development. Class 11 of the CEQA
Categorical Exemptions, Section 15311 Accessory Structures, exempts the construction of minor
structures accessory to existing commercial facilities including on-premise signs.
Exceptions to Exemptions
CEQA Section 15300.2 – Exceptions
Planning staff evaluated all the potential exceptions to the use of Categorical Exemptions for the proposed
project (in accordance with CEQA Guidelines Section 15300.2) and determined that none of these
exceptions apply as explained below:
a.Location. “Classes 3, 4, 5, 6, and 11 are qualified by consideration of where the project is to be located
- a project that is ordinarily insignificant in its impact on the environment may in a particularly sensitive
environment be significant. Therefore, these classes are considered to apply in all instances, except
where the project may impact on an environmental resource of hazardous or critical concern where
designated, precisely mapped, and officially adopted pursuant to law by federal, state, or local
agencies.”
Response – The project location is not considered to be a particularly sensitive environment due to
the site not being located within an existing or proposed Hardline Conservation Area or Standards
Area of the Habitat Management Plan. Additionally, the project site has been previously developed.
Therefore, the project will not have an impact on an environmental resource of hazardous or critical
concern.
b.Cumulative Impact - “All exemptions for these classes are inapplicable when the cumulative impact of
successive projects of the same type in the same place, over time is significant.”
Response – The proposed project consists of installation of four wall signs and two monument signs.
There is no evidence of past, present, or reasonably foreseeable projects of the same type in the
same location that, when considered together, would result in a significant cumulative impact. The
limited scope and nature of the proposed signage improvements are not anticipated to contribute to
cumulative impacts over time. Therefore, the cumulative impact exception does not apply.
c.Significant Effect - “A categorical exemption shall not be used for any activity where there is a
reasonable possibility that the activity will have a significant effect on the environment due to unusual
circumstances.”
Response – There are no unusual circumstances that would have a significant impact on the
environment due to the Project. The Project does not involve any unusual circumstances. In regard to
biological resources, the Project is not located within an existing or proposed Hardline Conservation
Areas or Standards Areas of the Habitat Management Plan.
d.Scenic Highway - “A categorical exemption shall not be used for a project which may result in damage
to scenic resources, including but not limited to, trees, historic buildings, rock outcroppings, or similar
resources, within a highway officially designated as a state scenic highway. This does not apply to
improvements which are required as mitigation by an adopted negative declaration or certified EIR.”
Oct. 15, 2025 Item #2 25 of 40
Response – Roosevelt Street and Madison Street are not considered historical and scenic corridors
throughout Carlsbad and are not highways officially designated as State Scenic Highways, nor is the
project visible from a Carlsbad historical or scenic corridor or State Scenic Highway. Due to the limited
scope and nature of the proposed signage improvements implementation of the project will result in
a similar visual condition compared with a no project scenario.
e.Hazardous Waste Site - “A categorical exemption shall not be used for a project located on a site which
is included on any list compiled pursuant to Section 65962.5 of the Government Code.”
Response – The Project site is not identified on the Department of Toxic Substance Control geoportal
map as a Cleanup, Hazardous Waste, or Inspection site. Furthermore, there is no indication that the
site has had any previous uses associated with hazardous materials, such as dry-cleaning or gas station.
f.Historical Resources - “A categorical exemption shall not be used for a project which may cause a
substantial adverse change in the significance of a historical resource.”
Response – The project involves installation of four wall signs and two monument signs. The proposed
signage would not result in a substantial adverse change in the significance of a historical resource.
Therefore, the historical resources exception does not apply.
Carlsbad Municipal Code Section 19.04.070(B) - Exceptions
Exceptions. Even though a project may otherwise be eligible for an exemption, no exemption shall apply
in the following circumstances:
1.Grading and clearing activities affecting sensitive plant or animal habitats, which disturb, fragment or
remove such areas as defined by either the California Endangered Species Act (Fish and Game
Code Sections 2050 et seq.), or the Federal Endangered Species Act (16 U.S.C. Section 15131 et seq.);
sensitive, rare, candidate species of special concern; endangered or threatened biological species or
their habitat (specifically including sage scrub habitat for the California Gnatcatcher); or
archaeological or cultural resources from either historic or prehistoric periods;
Or
2.Parcel maps, plot plans and all discretionary development projects otherwise exempt but which affect
sensitive, threatened, or endangered biological species or their habitat (as defined above),
archaeological or cultural resources from either historic or prehistoric periods, wetlands, stream
courses designated on U.S. Geological Survey maps, hazardous materials, unstable soils, or other
factors requiring special review, on all or a portion of the site. (Ord. NS-593, 2001)
Response – The Project, consisting of four wall signs and two monument signs, is proposed on a site
developed with existing commercial buildings and landscaping. The site is fully urbanized, contains
only ornamental and non-native landscaping, and provides no habitat value for sensitive, rare,
threatened, or endangered species. The project would not disturb sage scrub, wetlands, or stream
courses. The site is not identified as containing unstable soils, hazardous materials, or other
conditions requiring special review. Therefore, the exceptions listed under CMC Section 19.04.070(B)
(1) and (2) do not apply.
Lead Agency Contact Person: Edward Valenzuela Telephone: 442-339-2624
Oct. 15, 2025 Item #2 26 of 40
Oct. 15, 2025 Item #2 27 of 40
BARONS MARKET
CARLSBAD SIGNAGE
CLIENT
PROJECT
ROOSEVELT CENTER
2800 ROOSEVELT STREET
CARLSBAD, CA 92008
ADDRESS
DRAWING # 250567
This is an original unpublished drawing created by Sunset Signs. It is submitted for your personal use in conjunction with a project being planned for you by Sunset Signs. It may not be
shown to anyone outside your organization and may not be used, reproduced, copied or exhibited in any fashion without express written permission from Sunset Signs.
NOTE WHEN REVIEWING PROOF:
PLEASE REVIEW THIS PROJECT PROOF CAREFULLY FOR ALL DETAILS,
INCLUDING COLOR, MATERIALS, AND SPELLING. SUNSET SIGNS IS NOT
RESPONSIBLE FOR ANY INCORRECT DESIGN LAYOUT, CONTENT IN-
FORMATION, OR MISSPELLING AFTER APPROVAL.
SIGN PLANS CREATED FOR
2906 E. CORONADO ST.
ANAHEIM, CA 92806
(714) 399-3360
www.sunsetsigns.com
Exhibit 6
Oct. 15, 2025 Item #2 28 of 40
SUNSET
SIGNS
A SIGN OF EXCELLENCE SINCE 1992
VICINITY MAP
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 2
NO SCALE
VICINITY MAP
Oct. 15, 2025 Item #2 29 of 40SUNSET SIGNS
ASICNOF EXCEW:NCESINCE 1992
SITE PLAN / SCOPE / SIGNAGE SQ FT
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 3
S I T E P L A N
NO SCALE
SITE PLAN
EXTERIOR SIGNS
TOTAL
QTY
SCOPE OF WORK
NEW INTERNALLY-ILLUMINATED PLEX FACE CHANNEL LETTER DISPLAY 2CL.1
1
1
2
6
SQ FT
54.56
18.5
99.61
52.86
332.95
CL.2
FC.1
MS.1
NEW INTERNALLY-ILLUMINATED PLEX FACE CHANNEL LETTER DISPLAY
NEW NON-ILLUMINATED ALUMINUM FCO LOGO
NEW INTERNALLY-ILLUMINATED MONUMENT SIGN DISPLAY
CL.1
CL.2 CL.1 FC.1
MS.1
MS.1
20
0
f
t
.
PPLPPL
Oct. 15, 2025 Item #2 30 of 40
II ~ L~~---"---"
"'::.~-=-=-=-=-===~----~-•~-~
LJ Iii] Iii]
Q9
SUNSET SIGNS ~·--
A SIGN OF EXCELLENCE SINCE 1992 '
. ~□
c::::::::J
rtIEl @:
I I
I I :q
,:Jci
S::::;oid
: : @=
',,G
''-------C=~-~~~~~~
- - - -ol~
I
• • • •
I
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 4
SOUTH ELEVATIONBUILDING SIGNS ELEVATION
PROPOSED SIGNAGESOUTH ELEVATION
NO SCALE PHOTO LAYOUT FOR PRESENTATION PURPOSES ONLY.VERIFY ACTUAL INSTALLATION CONDITIONS & DIMENSIONS.
19'-6"±19'-6"±CL.1 CL.1 FC.1
20
0
f
t
.
Wall signs to be turned off at close of business daily
Oct. 15, 2025 Item #2 31 of 40
•
SUNSET SIGNS ~TM
A SIGN OF EXCELLENCE SINCE 1992
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 5
SOUTHWEST ELEVATIONBUILDING SIGNS ELEVATION
PROPOSED SIGNAGESOUTHWEST ELEVATION
NO SCALE PHOTO LAYOUT FOR PRESENTATION PURPOSES ONLY.VERIFY ACTUAL INSTALLATION CONDITIONS & DIMENSIONS.
122'-0"± ELEVATION
19'-6"±
26
'
-
6
"
CL.2
7'
-
7
"
±
CL.1
PPLPPL
PPLPPL
Wall signs to be turned off at close of business daily
Oct. 15, 2025 Item #2 32 of 40
• •
SUNSET SIGNS ~TM
A SIGN OF EXCELLENCE SINCE 1992
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 6
1. .040" x 5" PRE-FINISHED WHITE ALUMINUM COIL (WHITE INSIDE)P-1 (SEAMS IN CORNERS OR TOP)2. 3mm ACM BACKS3. 6500k WHITE LEDS4. 3/16" WHITE ACRYLIC FACES5. 1" PRE-FINISHED JEWELITE CHEMICALLY BONDED TO FACES (SEAMS AT THE TOP)P-16. 3/8" SNAPTOGGLE w/ 3/8" STAINLESS STEEL BOLT (LOCATE PER ELEVATION)7. #8 - 1/2" PAN HEAD SCREWS (NO MORE THAN 24" APART)8. 1/4" DIA. WEEP HOLES w/ .063" DRAIN HOLE COVER9. 7/8" ELECTRICAL HOLE / 3/4" COUPLER WITH FLEXIBLE CONDUIT TO POWER SUPPLY BOX (IN MIDDLE OF LETTER UNLESS NOTED OTHERWISE)10. LED POWER SUPPLY INSIDE POWER SUPPLY BOX11. TOGGLE SWITCH MOUNTED TO POWER SUPPLY BOX12. 15 FT. MINIMUM WHIP LENGTH13. TREX TRANSCEND 1" SQ.-EDGE BOARD CLADDING14. PLYWOOD15. WOOD FRAMING
NOTES- VERIFY EXACT POWER SUPPLY LOCATION PRIOR TO INSTALLATION- ETL STICKER TO BE PLACED ON BOTTOM OF SIGN, VISIBLE FROM GROUND
P-1 WHITE
COLORS / FINISHES:SPECIFICATIONS:
15'-9"
2'-
7
"
'
B
'
4'-
6
7
/
8
"
10'-5 1/4"
1'
-
1
1
7
/
8
"
15
3
/
4
"
'
K
'
CROSS SECTION VIEWSCALE: 1 1/2" = 1'-0"
WA
L
L
1
2
3
4
5
7
6
5"
10
9
11
8
12
13
15
14
SIMULATED NIGHT VIEWNO SCALE
FRONT VIEWSCALE: 1/2" = 1'-0"
FABRICATION / INSTALLATION DETAILS
QTY (2)61.45 SQ. FT.
INTERNALLY-ILLUMINATED FACE CHANNEL LETTER DISPLAYCL.1
Oct. 15, 2025 Item #2 33 of 40SUNSET SIGNS ~'"
A SIGN OF EXCELLENCE SINCE 1992
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 7
FABRICATION / INSTALLATION DETAILS
QTY (1)18.74 SQ. FT.
INTERNALLY-ILLUMINATED FACE CHANNEL LETTER DISPLAYCL.2
15'-6"
18
"
'
B
'
5"
RW
FRONT VIEWSCALE: 3/4" = 1'-0"
12
3
/
8
"
P-2 BENJAMIN MOORE 2124-10 "WROUGHT IRON"
P-1 WHITE
COLORS / FINISHES:SPECIFICATIONS:
1. .040" x 5" PRE-FINISHED ALUMINUM COIL (WHITE INSIDE) (SEAMS IN CORNERS OR TOP)P-12. ACM BACKS / LETTER LOCKED TO RETURNS3. WHITE LEDS4. 3/16" WHITE ACRYLIC FACES5. 1" PRE-FINISHED WHITE JEWELITE CHEMICALLY BONDED TO FACES (SEAMS AT THE TOP)6. #8 - 1/2" PAN HEAD SCREWS (NO MORE THAN 24" APART)7. 1/4" DIA. WEEP HOLES w/ .063" DRAIN HOLE COVER8. 7/8" ELECTRICAL HOLE / 1/2" COUPLER9. 5" H x " D ALUMINUM RACEWAY EXTRUSION w/ REMOVABLE TOP COVER 5 P-2 w/ 1/4" DIA. WEEP HOLES10. LED POWER SUPPLY ON 1/2" STANDOFF FROM BOTTOM OF RACEWAY11. TOGGLE SWITCH MOUNTED TO RACEWAY / MOUNT TO TOGGLE FRONT TO BACK / "ON" IS TOWARDS THE FACE12. FLEXIBLE CONDUIT w/ WEATHER TIGHT FLEX CONNECTOR (15 FT. MIN. LENGTH)13. #10 X 1/2" LONG TEK SCREWS14. #8 X 1/2" LONG SELF TAPPING SCREWS
NOTES: - ETL / UL STICKER TO BE PLACED ON BOTTOM OF SIGN, VISIBLE FROM GROUND CROSS SECTION VIEWNO SCALE
2
3
4
5
6
1
7
8
10
12
11
13
14
9
EXISTINGCANOPY
1"
5"5"
SIMULATED NIGHT VIEWNO SCALE
Oct. 15, 2025 Item #2 34 of 40
0
-
SUNSET SIGNS ~, ..
A SIGN OF EXCELLENCE SINCE 1992
CJ -
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 8
FABRICATION / INSTALLATION DETAILS
QTY (1)99.61 SQ. FT.
NON-ILLUMINATED ALUMINUM FCO LOGOFC.1
6'-9 3/8"SOUTHWEST FASCIA
9'-11 1/2"
10
'
-
0
"
3'-2 1/8"SOUTHEAST FASCIA
1. .125" ALUMINUM FCO LOGO PAINTED FLUSH MOUNTED TO WALLP-12. STEEL STUDS DRILLED & TAPPED P-1 METALLIC COLOR TO BE VERIFIED
COLORS / FINISHES:SPECIFICATIONS:
CUT LINE
1
2
WA
L
L
CROSS SECTION VIEWNO SCALEFRONT VIEWSCALE: 1/2" = 1'-0"
Oct. 15, 2025 Item #2 35 of 40SUNSET SIGNS ~
A SIGN OF EXCELLENCE SINCE 1992
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 9
SOUTH ELEVATIONMONUMENT SIGN ELEVATION
PROPOSED SIGNAGEMONUMENT SIGN ELEVATION
NO SCALE PHOTO LAYOUT FOR PRESENTATION PURPOSES ONLY.VERIFY ACTUAL INSTALLATION CONDITIONS & DIMENSIONS.
EXISTING CONDITIONS
MS.1
Tree(s) to be removed
before sign installation
and replanted after sign
installation by others.
Street light and footing
not affected
Oct. 15, 2025 Item #2 36 of 40
• I
I
I
SUNSET SIGNS ~.
A SIGN OF EXCELl.ENCE SINCE 1992
PROPOSED SIGNAGEMONUMENT SIGN ELEVATION
NO SCALE PHOTO LAYOUT FOR PRESENTATION PURPOSES ONLY
.
VERIFY ACTUAL INSTALLATION CONDITIONS & DIMENSIONS.
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 10
NORTHWEST ELEVATIONMONUMENT SIGN ELEVATION
20
0
f
t
.
7.
5
f
t
.
7.5
f
t
.
PPLPPL
EXISTING CONDITIONS
Tree(s) to be removed
before sign installation
and replanted after sign
installation by others.
Street light and footing
not affected
Oct. 15, 2025 Item #2 37 of 40SUNSET SIGNS ~ ..
A SIGN OF EXCEU.ENCE SINCE 1992
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 11
1. SEE SPECIFICATION CALL-OUTS THIS SHEET
COLORS / FINISHES:SPECIFICATIONS:
3'-1"
7'-0"
8'-0"
6'
-
0
"
6'-
7
"
8'-4"
2'
-
0
"
6"
5
1
/
8
"
'K
'
10
"
'B
'
7"
4 1/2"'R'
12"
3'-1"
4'
-
0
"
22"
18"
12"2"3"2"3"
22"
FRONT VIEWSCALE: 1/2" = 1'-0"END VIEW - STREET SIDESCALE: 1/2" = 1'-0"
22"
18"
22"
END VIEWSCALE: 1/2" = 1'-0"
NEW D/F INTERNALLY-ILLUMINATED MONUMENT SIGNUSE STANDARD ALUMINUM CONSTRUCTION w/ ANGLE FRAME & STEEL PIPE SUPPORT INTO CONCRETE FOOTING. ALUMINUM STRUCTURE TO PAINTED w/ COLORS TO MATCH EXISTING BUILDING P-3,P-4,P-5
"CENTER ID" TO BE ROUTED-OUT FROM BACKGROUND & PUSH-THRU w/ WHITE ACRYLIC. ILLUMINATE w/ WHITE LEDS
"BARONS MARKET" TO BE FABRICATED INTERNALLY-ILLUMINATED REVERSE PAN CHANNEL LETTERS w/ PAINTED RETURNS & FACES P-1
TENANT PANELS TO HAVE ALUMINUM FACES PAINTED P-2 & ROUTED & BACKED-UP PLEX GRAPHICS w/ 1st SURFACE APPLIED VINYL OVERLAYS. ILLUMINATE w/ WHITE LEDS
BASE TO HAVE STONE VENEER FINISH TO MATCH BUILDING .S-1
SEE ENGINEERS SPECIFICATIONS FOR STRUCTURAL CALCULATIONS. VERIFY EXACT LOCATION OF SIGN PRIOR TO INSTALLATION.
P-2
P-3
P-4
P-6
PRATT LAMBERT 11-20 "CLOVE DUST"
BENJAMIN MOORE 2124-10 "WROUGHT IRON"
MAP BRUSHED ALUMINUM
DARK BRONZE (VERIFY COLOR)
P-1 WHITE
S-1 STONE VENEER TO MATCH EXISTING BUILDING
6"
6"
6"
6"TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
SIMULATED NIGHT VIEW - OPPOSITE SIDENO SCALE: 1/2" = 1'-0"
TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
TENANT
WHITE LED COVE LIGHTING BEHIND
FABRICATION DETAILS
QTY (2)52.86 SQ. FT.
INTERNALLY-ILLUMINATED MONUMENT SIGN DISPLAYMS.1
MS.1
20
0
f
t
.
Oct. 15, 2025 Item #2 38 of 40SUNSET SIGNS ~
A SIGN OF EXCELLENCE SINCE 1992
CJ --c::=J -~
H { 1{ {1 {
]
]
1
1
1
1
1
BARONS MARKET 250567
DRAWING #:
SHEET #:
09/25/2025
DATE:CLIENT:
CARLSBAD SIGNAGE
PROJECT:
KH
DESIGNER: 12
CLEAR ZONEMONUMENT SIGN LOCATIONS
20
0
f
t
.
20
0
f
t
.
20
0
f
t
.
20
0
f
t
.
MS.1
MS.17.5
f
t
.
8 ft.streeteasement
7.5
f
t
.
7.
5
f
t
.
7.5
f
t
.
PPLPPL
PPLPPL
PPLPPL
PPLPPL
PPLPPL
SCALE: 1/8”=7’-0”
7.
5
f
t
.
7.
5
f
t
.
7.
5
f
t
.
7.
5
f
t
.
PPLPPL
8 ft.streeteasement
PPLPPL PPLPPL
Oct. 15, 2025 Item #2 39 of 40
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
/ / -l ---...... -~~----.,------------------
I
-
' \ \ 1\
I \
I \
___ J __________________ ,,:-
SUNSET SIGNS ~,.
A SIGN OF EXCELLENCE SINCE 1992
\
\
\
\
\
\
=!>
\
\
\ Iii w \ a: \ I-"' @I > w "' 0 ~
~, L_.,__ ___ ~~--J
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----------------------~-----
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This is a list of acronyms and abbreviations (in alphabetical order) that are commonly used in staff
reports.
Acronym Description Acronym Description
APA American Planning Association LCPA Local Coastal Program Amendment
APN Assessor Parcel Number LOS Level of Service
AQMD Air Quality Management District MND Mitigated Negative Declaration
BMP Best Management Practice NCTD North County Transit District
CALTRANS California Department of Transportation ND Negative Declaration
CC City Council PC Planning Commission
CCR Conditions, Covenants and Restrictions PDP Planned Development Permit
CEQA California Environmental Quality Act PEIR Program Environmental Impact Report
CFD Community Facilities District PUD Planned Unit Development
CIP Capital Improvement Program ROW Right of Way
COA Conditions of Approval RWQCB Regional Water Quality Control Board
CofO Certificate of Occupancy SANDAG San Diego Association of Governments
CT Tentative Parcel Map SDP Site Development Permit
CUP Conditional Use Permit SP Specific Plan
DIF Development Impact Fee SWPPP Storm Water Pollution Prevention Program
DISTRICT City Council Member District Number TM Tentative Map
EIR Environmental Impact Report ZC Zone Change
EIS Environmental Impact Statement (federal)
EPA Environmental Protection Agency
FEMA Federal Emergency Management Agency
GP General Plan
GPA General Plan Amendment
GIS Geographic Information Systems
HCA Housing Crisis Act 2019
IS Initial Study
Oct. 15, 2025 Item #2 40 of 40
Exhibit 7
LIST OF ACRONYMS AND ABBREVIATIONS
Item # 2 Correspondence Received by Oct. 9, 2025, at 8 a.m.
From: Sondra and Brian <sondraandbrian@gmail.com>
Sent: Tuesday, October 7, 2025 3:45 PM
To: Planning <planning@carlsbadca.gov>
Subject: SDP 2025-0006 (Barons Market)
While we support and look forward to the opening of Barons Market, we oppose its petition
for increased signage. We urge the Planning Commission to send the petition back to the
petitioner to reduce, redesign, and resubmit and follow the guidelines within the Village
Master Plan. The petitioner should reduce the number of monument and wall signs and
comply with the City's signage code requirements. As provided in the petition, if the
petition is approved, the Planning Commission will signal to other applicants that the
Commission is not committed to maintaining architectural integrity in the Village.
Thank you,
Brian Watts and Sondra Kay Morison
Edward Valenzuela, Senior Planner
Planning Division
October 15, 2025
Barons Market
SDP 2025-0006
C cityof
Carlsbad
Barons Market - Project Site
Site Location
•2800 Roosevelt St.
•2.46 AC
•Existing Multi-tenant
Commercial Center
•V-B GP Land Use
•V-B Zone
•VC District of VBMP
BARONS MARKET
SDP 2025-0006 (DEV2025-0063)
8
0 40 80 160 240
C cityof
Carlsbad
Barons Market – Project Proposal
Project Proposal
•Request for a Standards
Modification for Increased
Signage
•2 Monument Signs
•4 Wall Signs
Existing Site
( City of
Carlsbad
Barons Market – Signs
Proposed Signs
•One (1) 19-square-foot illuminated wall
sign
•Two (2) 55-square-foot illuminated walls
signs
•One (1) 100-square-foot non-illuminated
logo sign
•Two (2) 53-square-foot monument signs
I "'P SCOPE OF WORK
I
I I EXTERIOR SIGNS QTY SQ FT
e NEW INTERNALL Y•I LLUMINATED PLEX FACE CHANNEL LETTER DISPLAY 2 54.56 • NEW INTERNALLY-ILLUMINATED PLEX FACE CHANNEL LETTER DISPLAY 1 18.5
• NEW NON-ILLU MlNATEO ALUMlNUM FCO LOGO 1 99.61
0 NEW INTERNALL Y-1 LLUMINATEO MONUMENT SIGN DISPLAY 2 52.86
I TOTAL 6 332.95
Barons Market – Site PlanMONUMENT SIGN LOCATIONS
,~ ~-~L =,,,,=,,,«=w•=««<=•w:,:w«=««=«w;,,...' ...J....-----'1""9 ...
,,,' ---· 1 · -----_,._,. -----------------\
,, '
:\
I d> i--
1 I
I I I I I I I
I
I I I I I I I I I
pl :
\, ~o ! , 0 I
i ' : ~ ' I
i i \ !
~ :
I l
I' ~ ', ,---·'. ' I ' I -t '
: 1• ~• I I • ' ~-+---~ ' ' ' : I p I-----+-----' : • -• : L : --[ l ,: ____ ----~ '
\ _____ l __ -------______ J_ __________________ ,.-I~
~
8 ft.
street easement
SCALE: 1/8"=7'-0"
CLEAR ZONE
'
pll j
', ---------_L-_ -_-__ -_ -_-__ -_ -_-__ -_ -_-__ -_ -_--1_1 -----__ ,
Barons Market - Signs
122'-0"± ELEVATION
PROPOSED SIGNAGE
SOUTHWEST ELEVATION
NO SCALE PHOTO LAYOUT FOR PRESENTATION PURPOSES OM. Y.
VERIFY ACTUAL INSTALLATION CONDITIONS & DIMENSIONS.
Wall signs to be turned off at close of business daily
Barons Market - Signs
SOUTH ELEVATION
NO SCALE
PROPOSED SIGNAGE
PHOTO l.AYOUT FOR PRESENTAnON PURPOSES ONLY.
VERIFY ACTUAL INSTALLAnON CONDITIONS & DIMENSIONS_
Wall signs to be turned off at close of business daily
Barons Market - Signs
Proposed Monument Signs
Existing Monument
off Roosevelt St.
• '
Tree(s) to be removed
before sign insta lat1on
and replanted after sign
mstallauon by others.
Barons Market – Sign Standards
•Village & Barrio Master Plan (est. 2019)
•Applies to all properties within the Village and Barrio
•Takes precedence over CMC Chapter 21.41 (Sign
Ordinance) and Sign Program
Carlsbad Village & Barrio Sign Standards
(City of
Carlsbad
Barons Market – Standards Modification
Standards Modification
•Applies to standards in the Village & Barrio
Master Plan
•May include more than one standard.
•To enable a significant public benefit as
determined by the decision-making authority
C cityof
Carlsbad
Barons Market – Project Proposal
•The applicant has provided acceptable evidence to demonstrate the
need for the standards modification and there is no other way to
reasonably achieve one or more of the purposes outlined in Section
2.6.7.B without the modification.
•The standards modification is consistent with the goals and policies of
the Master Plan and the vision and intent of the applicable district.
•The decision-making authority has determined the project provides a
significant public benefit that warrants the granting of the standards
modification.
Findings
C cityof
Carlsbad
Barons Market – Project Proposal
•An increase in the number of wall signs
•An increase in wall sign letter height
•An increase in total wall sign area
•An increase in the number of monument signs
•An increase in monument sign area
•An increase in monument sign height
Standards Modification
C cityof
Carlsbad
Barons Market – Project Proposal
Compliance with the Carlsbad Municipal Code
Standard Proposed Village & Barrio
Master Plan
Sign Ordinance
(CMC)
Complies with
Sign Ordinance
Letter Height 31 inches 18 inches 36 inches Yes
Number of Wall
Signs
4 1 per
establishment
No maximum
number
Yes
Wall Sign Area 229 square feet 1 sq. ft. per each
lineal foot of
building/lease
frontage (122 feet
of frontage)
1 sq. ft. per each
lineal foot of
building/lease
frontage (122 feet
of frontage)
No
Number of
Monument Signs
2 1 per property 1 per driveway
entrance
Yes
Monument Sign
Area
53 square feet 24 square feet 60 square feet Yes
Monument Sign
Height
6 feet 7 inches 6 feet 6 feet No
C cityof
Carlsbad
Barons Market – CEQA Exemption
Staff has reviewed the scope of the project and
applicable studies and finds that the project
belongs to a class of projects that categorically
exempt from the requirement for the preparation
of environmental documents (CEQA §15311 –
Accessory Structures)
C cityof
Carlsbad
Barons Market – RECOMMENDATION
ADOPT a resolution Recommending Approval of a
CEQA exemption and Recommending Approval of
the Site Development Plan based on the findings
and subject to conditions.
C cityof
Carlsbad
Barons Market - Signs
lt'i~I• INTERNALLY-ILLUMINATED MONUMENT SIGN DISPLAY
QTY (2) 52.86 SO. FT.
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FRONT VIEW
SCALE: 1/2" = 1'-0"
1
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7'-0"
3'-1" { 3'-1"
Barons
Market
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presentation
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Thank you