HomeMy WebLinkAbout2025-12-10; Library Board of Trustees; 04; Partnerships & Outreach Strategic RoadmapMeeting Date: Dec. 10, 2025
To: Library Board of Trustees
From: Suzanne Smithson, Library & Cultural Arts Director
Staff Contact: Laura Stanger, Principal Librarian, Partnerships & Community Outreach
laura.Stanger@carlsbadca.gov, 442-339-5526
Subject: Partnerships & Outreach Strategic Roadmap
District: All
Recommended Action
Receive a report on the updated Partnership & Outreach Strategic Roadmap for the Carlsbad
City Library for fiscal years 2025-2027.
Executive Summary
Principal Librarian Laura Stanger will present an overview of the updated Partnerships &
Strategic Outreach Roadmap, current partnerships and an analysis of past library outreach in FY
24-25.
Explanation & Analysis
None.
Fiscal Analysis
No financial impact.
Next Steps
None.
Environmental Evaluation
The proposed action is not a “project” as defined by CEQA Section 21065 and CEQA Guidelines
Section 15378(b)(5) and does not require environment review under CEQA Guidelines Section
15060(c)(3) and 15061(b)(3), because the proposed action to report on the library’s Partnership
& Outreach Strategic Roadmap is an organizational or administrative government activity that
does not involve any commitment to any specific project which may result in a potentially
significant physical impact on the environment. Any subsequent action or direction stemming
from the proposed action may require preparation of an environmental document in accordance
with CEQA or CEQA Guidelines.
Exhibits
1.Partnerships & Strategic Outreach Roadmap FY 2025-2027
LIBRARY BOARD OF TRUSTEES
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1
PARTNERSHIPS
& OUTREACH
STRATEGIC
ROADMAP
FY 2025-2027
CARLSBAD
CITY LIBRARY
Exhibit 1
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Carlsbad City Library
Partnerships & Outreach
Strategic Roadmap 2025-2027
TABLE OF CONTENTS
Strategic Roadmap ...................................................................................................3
Guiding Principles ....................................................................................................4
Definitions ....................................................................................................................6
Tools and Procedures ..............................................................................................9
Books to Go: Book Bike .................................................................................9
Library Card Registration at Outreach ...................................................10
School Outreach Team ...............................................................................11
Communication .............................................................................................12
Internal Communication ....................................................................12
Communication & Engagement Department ............................13
Digital Marketing ..................................................................................14
Appendices ................................................................................................................16
Appendix A: City and Department Strategic Vision ............................17
Appendix B: Statistics ..................................................................................18
Appendix C: Partnerships ...........................................................................19
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Strategic Roadmap 2025-2027
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STRATEGIC ROADMAP
Introduction
This strategic roadmap is intended to define standards and best
practices for outreach and partnerships for Carlsbad City Library,
provide a strategic framework for utilizing the library’s tools and data to
tell the library’s story and align outreach efforts with the organization’s
mission, vision and Guiding Principles.
Carlsbad City Library outreach services are provided based on strategic
alignment with the City of Carlsbad and departmental priorities,
community need and availability of staff and resources. Please see
Appendix A for more details.
This strategic roadmap focuses specifically on Carlsbad City Library
partnership and outreach standards and best practices. Cultural Arts
staff also develop and implement outreach opportunities focused
on interactive cultural experiences within the department’s service
area and will collaborate with library staff for joint partnerships
when appropriate. See Communication section for more details on
departmental collaboration best practices.
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Carlsbad City Library
Partnerships & Outreach
Strategic Roadmap 2025-2027
Guiding Principles
Carlsbad Library & Cultural Arts developed Guiding Principles in 2025
with the goal of defining how staff show up and serve themselves, one
another and the community. The Guiding Principles are intended to
help staff make decisions and work better together. They center the
department’s values and are designed to be flexible and applicable to
all staff, regardless of work area or title. Outreach and partnerships will
be focused on supporting the City Strategic Plan and reflecting the
Guiding Principles:
LIBRARY & CULTURAL ARTS
Supervisors
• We are Carlsbad
• Advance safety and wellbeing
• Check-in with staff
• Recognize efforts and give thanks
WE ARE IN THIS TOGETHER
• Give and get help
• Foster safety
• Practice accountability
• Share and leverage strengths
WE ARE COMMUNITY DRIVEN
• Find the joy
• Build strong relationships
• Lean into our role as community connectors
• Provide engaging world class experiences
Supervisors
• Maximize community impact
• Seek community input and involvement
WE CULTIVATE GROWTH
• Be curious
• Recognize change as opportunity
• Embrace failures and successes
• Invest in ourselves
Supervisors
• Move ideas forward
• Actively mentor and coach
• Support staff development
WE ARE WELCOMING
• Center the patron experience
• Compassion in every interaction
• Be consistent in service and policy application
• Meet patrons where they are and without judgement
Supervisors
• Be visible and present
• Develop a customer service ethos
Supervisors
• Set clear expectations
• Share widely and often
• Create space for idea sharing and feedback
WE CONNECT AND COMMUNICATE
• Center kindness
• Seek and share understanding
• Embrace different perspectives
• Debrief with each other
Guiding Principles
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Guiding Principle Examples of how outreach &
partnerships can support
We connect & communicate.
• Center kindness.
• Seek & share understanding.
• Embrace different perspectives.
• Debrief with each other.
• Organize outreach in neighborhoods that may
not engage regularly with the library and provide
interpreters or multilingual materials.
• Partner with local cultural organizations to ensure
services reflect community identities
and traditions.
• Debrief after outreach activities to determine
successes and improvements.
We cultivate growth.
• Be curious.
• Recognize change as opportunity.
• Embrace failures and successes.
• Invest in ourselves.
• Attend a wide range of community events
to gather feedback and identify new
outreach opportunities.
• Pilot pop-up libraries in non-traditional locations,
assess impact, and adjust as needed.
• Offer staff training and professional development
in outreach and community engagement.
We are welcoming.
• Center the patron experience.
• Compassion in every interaction.
• Be consistent in service &
policy application.
• Meet patrons where they are &
without judgment.
• Meet partners where they are; provide
a variety of options for outreach
and partnerships.
• Utilize the L&CA partnership
framework to promote
consistent standards.
We are community driven.
• Find the joy.
• Build strong relationships.
• Lean into our role as
community connectors.
• Provide engaging, world-class experiences.
• Seek partner opportunities that supplement and expand library programs and services.
• Maintain healthy relationships with new and
existing partners.
• Provide engaging off-site programs in unexpected places.
We are in this together.
• Give & get help.
• Foster safety.
• Practice accountability.
• Share and leverage strengths.
• Share knowledge and tools to encourage more
effective outreach.
• Communicate with team members consistently
and in a timely manner.
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DEFINITIONS
What is Outreach?
Outreach is the practice of connecting with patrons, community
members, visitors and organizations to provide programs & services
outside library walls, attract new and returning patrons, listen and adapt
to community needs and ensure the library is known and recognized in
the community.
Outreach takes many shapes and forms, from storytime programs at local
schools to tabling at events like the Farmer’s Markets and TGIF Concerts
at the Parks. Definitions and reporting procedures for the different types
of outreach and how to use outreach tools are described below.
Tabling/Community Events
Outreach tabling and attending community events promote
community inclusion, public engagement and builds awareness of
library resources. This category of outreach involves speaking to people
one-on-one in brief interactions, without a set “curriculum” and supports
the city strategic goal of Community Character.
Examples include tabling at city and community events like the Farmer’s
Market and Earth Day Fair, attending business and neighborhood
networking events or a book bike visit to a local school to pass out
library swag and promote L&CA programs and services.
Tabling & community event outreach data is reported monthly by the
Principal Librarian for Partnerships & Community Outreach.
Offsite Programs
An offsite program is any program sponsored or co-sponsored by the
department that takes place outside of our facilities and involve
speaking to a group of people for an intended purpose. Examples
include storytimes at local schools or community centers, an eResource
demonstration at a senior living facility or teacher training on research
tools. Offsite programs offer opportunities to connect more deeply with
individuals in the community and may activate new or returning
patrons. These programs support the city strategic goal of Quality of Life
by increasing access to services.
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Offsite programs will be developed and implemented by appropriate
L&CA staff based on the targeted audience, staffing availability and
departmental goals; the Principal Librarian for Partnerships &
Community Outreach will be notified and can provide support as
needed.
Program statistics are reported by Public Services staff on a monthly
basis and to the California State Library annually.
In-Reach: Third-Party Tabling
Third-party tabling is the practice of inviting outside partners or
organizations into library spaces to share information about their
services directly with the public. This form of in-reach allows the library
to connect patrons with supplemental community resources and
support networks. Hosting third-party tables increases quality of life by
promoting awareness of regional services, fostering collaborative
relationships and enhancing the library’s role as a community connector
and trusted gathering space.
Please note that any organization may do this without notice as long as
they follow the Citywide Code of Conduct, but requests can be referred to
the Principal Librarian to assess need, departmental alignment, potential
for expansion and/or scheduling. Representatives may not actively
approach patrons and must follow Keep Clear maps for table placement.
On-Site Programs: Class Visits
By California State Library definitions, class visits are reported as on-site
programs. Library staff are encouraged to utilize their connections with
school staff in the region to schedule and host class visits and library
tours and communicate all class visits, tours and hosted programs to
the Principal Librarian.
Class visits to the library are reported by Public Services staff on a
monthly basis and to the California State Library annually. For class
visits split between Library and Cultural Arts facilities like the Explore
More program, consult with the Principal Librarian and the Cultural Arts
Manager for statistics reporting.
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On-Site Program: Facility Tours
By California State Library definitions, facility tours or organized facility
visits are reported as on-site library programs. Examples of facility tours
include visits from groups like the Rotary Club, Carlsbad Newcomers
Club or Boys & Girls Club. These programs are typically not advertised on
the calendar and may include a brief presentation, special program (like a
Storytime or craft) and/or facility tour.
Public Services staff will communicate all facility tours with the Principal
Librarian and report participation on a monthly basis as on-site programs.
Everyday Outreach
Everyday Outreach is the practice of engaging with community
members through active listening and meaningful conversation
to connect them with relevant library resources, materials, and
programs. This practice happens during everyday interactions,
including at library programs and conversations at service points.
This approach allows staff to promote Library and Cultural Arts services
in a personalized, accessible way that builds trust and strengthens
community connections. For example, when a patron mentions Audible,
staff can highlight Libby as a free, privacy-conscious alternative.
DEFINITIONS (continued)
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TOOLS & PROCEDURES
Books to Go: Book Bike
Books to Go brings L&CA to the heart of community events, fostering
a sense of connection and celebrating Carlsbad’s small-town feel and
beachside community character. The bike is a flexible, mobile outreach
tool to promote sustainability and L&CA resources.
Seasonal Use
• Summer/Fall:
- Deployed at outdoor outreach events when weather and
staffing allow.
• Spring/Winter:
- Used as a stationary display shelf at Cole or Dove Library.
- Promotes collections, upcoming programs, or community
messages indoors.
Examples of when to use the Book Bike
• Farmers markets, outdoor festivals, school fairs or park events.
• Neighborhood pop-up programs or library card sign-up drives.
• City-sponsored community gatherings or wellness fairs.
Outreach Requests & Deployment
• The Principal Librarian for Partnerships & Community Outreach
manages book bike scheduling and deployment.
• A modified library delivery vehicle is available to transport the bike
with at least 2 week’s advance notice.
How to sign up as a book bike rider
• Contact the Principal Librarian for Partnerships &
Community Outreach.
• Riders must complete the San Diego Bike Coalition Smart Cycling
Classes (Level 1 and 2) and complete a hands-on training with the
book bike.
• Helmets and safety gear are required.
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Library Card Registration at Outreach
Library card registration should be available at as many outreach events
as possible; one of the best outcomes of outreach is the ability to sign
someone up for a library card. There are two different ways to provide
library card registration outside the walls of the library:
Mobile Circulation app
• Ideal for events where staff will have extended one-on-one time
with participants, like an offsite program or presentation to a group
• Whenever possible, inform patrons to bring ID and address
verification ahead of time.
• Contact the Principal Librarian for Partnerships & Community
Outreach to arrange use of an iPad with mobile circulation software
and blank library cards.
• Circulation staff can provide training on the Mobile Circulation app
with advance notice.
• Services provided: library card sign-ups, card renewals, check-outs
and returns.
Paper Library Card registration:
• Ideal for outreach events where staff will have less one-on-one
time with participants. Examples include Oktoberfest, TGIF or
Farmer’s Markets.
• Notify Circulation Staff prior to the event.
• Outreach staff can bring paper library card applications and blank
library cards or arrange delivery of paper applications to groups
ahead of time.
• Staff will verify identity and submit applications to Circulation
Services for entry into the ILS. Important: add the new library card
number at the top of the application.
• New cards will be activated within 24 hours.
• If an application is for an existing patron, Circulation Services will
merge the account and notify the patron.
TOOLS & PROCEDURES (continued)
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School Outreach Team
The School Outreach Team connects students and educators to
educational and community resources through library services. It
includes 1-2 youth and teen specialists from each location as well as
consulting members from Collections & Technical Services (CaTs) and
Cultural Arts and uses shared digital tools for coordination.
Priorities:
• Focus on offsite programs at schools, including Storytimes, book
talks, teacher trainings and eResource instruction.
• Invite and arrange class visits to the library for tours and
special programs.
• Coordinate book bike and tabling visits to align with high-traffic
school events involving students and families. Examples include
Back-to-School Night, Open House, Family Literacy Night, PTA
meetings or holiday celebrations.
• Build and maintain relationships with school staff and update the
School Outreach Database.
• Engage staff and students at new and underserved schools,
daycares, nontraditional education facilities and
homeschool contacts.
• Report outreach and program stats to the Principal Librarian.
• Send a monthly email to educators during the school year to
promote L&CA resources and programs.
• Collaborate with school TV stations to promote L&CA events
and services.
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Communication
Communication includes internal staff communication and training
as well as public marketing in physical and digital formats. Clear and
consistent messaging fosters community connection, promotes access
to services and supports an informed and engaged staff.
INTERNAL COMMUNICATION
Build relationships with internal and community partners
• Provide opportunities for Cultural Arts staff to join outreach efforts
or promote Cultural Arts programs and services at library outreach
when appropriate.
• Engage with schools, nonprofits, civic groups and local businesses
to identify collaborative outreach opportunities.
• Prioritize partners who align with library values, serve underserved
communities or bring unique resources to shared events.
Share all new or developing partnerships
• Notify the Principal Librarian for Outreach & Community
Partnerships when initiating a new contact, planning a collaboration
or requesting support. This ensures alignment with existing efforts,
adds the potential of expanding or connecting the partnership to
other departments or services and prevents duplication of work
across locations.
• The Principal Librarian will log partnership activity in the shared
outreach database(s).
Watch for outreach opportunities in Teams
• The Principal Librarian posts staffing requests and event details in
the Outreach Outpost Teams channel.
• Discuss availability and workload with your supervisor before
signing up. Supervisor approval is required for all outreach shifts.
Be proactive and transparent
• Share outreach plans with your team early, including who you’re
working with and when events are happening.
• Tag team members via email or Teams when collaboration or
handoff is needed.
TOOLS & PROCEDURES (continued)
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Document and debrief
• After outreach events, share key takeaways and statistics with the
Principal Librarian via email: Laura.Stanger@carlsbadca.gov.
• Include community feedback, potential new contacts, and ideas
for improvement.
Internal coordination and accountability :
The RACI matrix below shows best practices for internal communication
when planning and reporting outreach. The RACI key is below:
• R = Responsible: Completes the task
• A = Accountable: Ultimately owns the task/deliverable
• C = Consulted: Provides input or is part of the process
• I = Informed: Needs awareness but not active participation
COMMUNICATION & ENGAGEMENT DEPARTMENT
Library & Cultural Arts works with the Communication & Engagement
Department (C&E) for all public-facing marketing and graphics
needs. To learn more about C&E’s roles and functions, please review
Administrative Order No. 82.
For all marketing considerations, library staff will take the
following steps:
Task Outreach
Staff
Supervisors
of outreach
staff
Principal
Librarian
Cultural Arts
Manager
Communications
Coordinate
and confirm
outreach
A/R C R/C/I I
(with Cultural
Arts outreach)
I
Maintain
outreach
documentation
and statistics
R I I/A I I
Share photos
and outcomes R R A I C
Plan new
partnerships
and outreach
C C C/A C/A I
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Graphics request process for library staff:
1. Gather key details about the program or service and define success
(impact, reach, attendance).
2. Submit a request to the Principal Librarian for Partnerships &
Community Outreach at least 16 business days in advance. Simple
requests take ~2 weeks; complex projects (brochures, calendars)
may take 6-8 weeks.
- For graphics, include a request form, a Word doc with text, and
separate image files.
3. The Principal Librarian reviews and forwards requests to C&E, cc’ing
the requester.
4. The C&E team collaborates with the requester to develop and
deliver materials.
5. Reprints with minimal/no changes can be requested directly
through the department’s Communications liaison with a graphics
request form, cc’ing the Principal Librarian.
6. Note: Cultural Arts staff use a different process for C&E requests led
by the Cultural Arts Manager.
DIGITAL MARKETING
All library digital marketing will conform to the City of Carlsbad style
and brand guidelines and most public-facing communications must
be approved by the city’s Communications department. The Principal
Librarian for Partnerships & Community Outreach is the liaison to C&E
and will review all public-facing library marketing prior to publication
– including the library website, digital and physical marketing. Cultural
Arts marketing needs will be referred to the Cultural Arts Manager for
routing to C&E.
• Website Updates: Must be approved by the website super user and
follow the city’s style guide.
• eNewsletters: A key tool for program promotion. Efforts will focus
on increasing sign-ups and accessibility. Monthly statistics (opens,
clicks, engagement, unsubscribes) will be analyzed for effectiveness.
TOOLS & PROCEDURES (continued)
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- Adult eNewsletter: Sent once per month with program info,
eResources, and library updates.
- Youth eNewsletter: Sent once per month with similar content.
- eBlasts: Sent as needed for major programs/events (e.g.,
Carlsbad Reads Together) with Communications approval.
• Social Media: Staff are encouraged to produce content through
photos and videos as time allows. Posts must be approved and
scheduled by Communications. Requests go through the Principal
Librarian. Creative submissions have a high likelihood of
getting posted!
• News Releases: Developed by Communications with library staff
input, posted to the library website and city newsroom. Submit
details at least two weeks in advance.
• Media Alerts: Distributed to press by Communications with library
approval. Submit details at least two weeks in advance.
• School TV Stations: Notify the Principal Librarian for Partnerships &
Community Outreach.
- For one-off interviews, Communications will review topics for
potential concerns.
- For broader campaigns (e.g., Winter Reading Challenge),
Communications will help develop talking points.
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OUTREACH
STRATEGIC
ROADMAP
FY 2025-2027
APPENDICES
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Appendix A: City and Department Strategic Vision
The library’s mission, vision and strategic initiatives directly map to the
City of Carlsbad’s priorities and community vision.
City of Carlsbad Community Vision & Strategic Plan
Carlsbad’s community vision of nine core values was adopted in 2010
through intensive community engagement and is validated through
regular surveys and community meetings. Additionally, the Carlsbad
City Council approved a five-year strategic plan in 2022 with policy
goals to reflect the most important priorities of the community as
defined above.
Carlsbad City Library partnerships & outreach will support the five
main themes identified in the 2023-2027 Carlsbad Strategic Plan and
prioritize alignment with Carlsbad’s community values.
2023 – 2027
City of Carlsbad
Strategic Plan
Priorities
Small town feel, beach community character and connectedness
Open space and the naturalenvironment
Access to recreation and active, healthylifestyles
The local economy, business diversityand tourism
Walking, bikingpublic transportation
and connectivity
Sustainability
Neighborhood revitalization, community design and livability
High qualiltyeducation and community services
History, the artsand culturalresources
Organizationalexcellence andscal health
EconomicVitality
Sustainabilityand theenvironment
CommunitycharacterQuality of lifeand safety
Carlsbad Community Vision Core Values
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Appendix B: Statistics
Carlsbad City Library collects data on programs, services and outreach
to make informed decisions as well as provide reports to community
organizations, state and federal agencies.
The following data will be collected for both community outreach and
offsite programs:
• Name of attending staff member(s)
• Event date
• Event title & location
• Number of interactions (this is counted by any reasonably meaningful
conversation during outreach – do not count directional questions)
• Type of outreach (school, community, business)
• Target audience
• Programs and/or services promoted
• Qualitative & quantitative data from surveys distributed at
outreach events
Measurables
Statistics
• Database usage
• HUB usage
• Circulation
• Program attendance
• Event participation
Reach
• Number of active/new partners
• Community maps
• Marketing statistics
- Open rate
- Click rate
- Newspaper circulation
Impact
• Surveys – internal, external, event, etc.
• Success stories
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Appendix C: Partnerships
Partnerships with businesses, city departments and nonprofit
organizations enhance staff capacity by leveraging subject matter
expertise and resources. A partnership involves exchanging services,
facilities or marketing to support both entities’ missions. Strong
partnerships enrich programs, expand audiences, and foster
community engagement.
Partnership Guidelines:
• Must align with the library’s mission, vision, and Guiding Principles.
• Should support the City of Carlsbad’s strategic plan.
• Must adhere to library policies, ensuring equal access to services.
Roles and workflow for successfully maintaining and developing
partnerships:
Principal Librarian Library Staff
Determine strategic priorities
for outreach and communicate to
library staff
Determine if partnership
supports library mission, vision
and strategic goals
Determine if partnership
supports library mission, vision
and strategic goals
Obtain permission from
supervisor and inform Principal
Librarian prior to developing a
new partnership
Develops, maintains and/or
terminates partnerships
Check in with existing partners
at least quarterly to ensure
partnership is still meeting the
needs of both parties
Delegates or suggests partnership
opportunities to appropriate
divisions
Inform Principal Librarian about
new opportunities, changes or
updates to existing partnerships
Maintains central database of
partner information
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DEVELOPING & MAINTAINING PARTNERSHIPS AND OUTREACH AGREEMENTS WORKSHEET
Working with local partners for programs and outreach helps the
department fulfill a variety of different needs, including program
support from experts in the field, the ability to reach new audiences
through cross-promotion, improved patron access to community
resources and more. As noted in the outreach strategic roadmap,
library staff are encouraged to develop and maintain partnerships
when appropriate.
When considering forming a partnership to support outreach,
programs, events or a long-term need, you may utilize the evaluating
potential partnerships framework below to assist you. The evaluating
potential partnerships questions use elements from the community
action partnerships framework.
Evaluating potential partnerships
• Is there a need for a partnership?
• On what basis is the partnership being set up?
• Are there potential partners in the community willing to support
this effort?
• What organizational and collective benefits will be gained from
this partnership?
• How might the library benefit from offering this program/event
through a partnership?
• Does the partnership support the City Strategic Plan?
• Are there goals that only a partnership arrangement could
help achieve?
• What is the benefit for potential partners?
• Is someone else already doing something similar?
• Do other organizations have similar goals? If so, have you
approached them to consider joining a partnership arrangement?
• Note your research on potential duplicate partnerships/resources.
• Do you have commitment and approval from both library &
partner leadership?
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• Do any laws, rules or regulations apply to this program
or partnership?
• Will a formal agreement be required to establish the partnership?
• Has the partnership been reported to the Principal Librarian for
Partnerships & Community Outreach?
Starting the process
• Identify potential team members
• Identify responsibilities, arrangements and objectives of the
partnerships
• Who will take the lead?
• What accountability arrangements are in place?
• Do all members agree to the procedures outlined in the
partnership?
Identify the shared vision and goals
• Determine plans and priorities
• Determine the function and nature of the partnership.
• How long would this collaboration last? Would it be for a single
program or event, or ongoing?
• How might collaborations with a potential partner reflect on the
library or impact the reputation of the library?
• What will be each side’s roles and responsibilities in connection with
developing and/or delivering this program? Be specific.
• What potential issues may arise when working with this potential
partner and how can the program or relationship be structured to
address them?
Communicate internally throughout the process
• Notify Principal Librarian for Partnerships & Community Outreach.
• Secure approvals from leadership on both sides.
• Communicate any changes to the partnership to all stakeholders,
including the Weekly Operations Briefing.
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Use the program partner outreach framework below when you sit
down to discuss an agreement with a potential partner. Going through
the form step by step will help you cover all the information about the
partnership and reporting requirements.
Program, project or event details
• Program name:
• Dates:
• Description:
• Goal(s):
• Partner details
• Organization name:
• Mailing address:
• Contact person(s):
• Title:
• Email:
• Phone:
Partner responsibilities (include deadlines and/or time frames)
• Example: create marketing materials due 2 months prior to program
• List as many as needed below
Library responsibilities (include deadlines and/or time frames)
• Example: provide space for program on a weekly basis (specific
date range)
• List as many as needed below
Library and partner benefits
• Describe how the partnership supports the City Strategic Plan:
• Describe or list the nature and value of the benefits each party
receives from the partnership:
Dec. 10, 2025 Item #4 Page 24 of 25
Carlsbad City Library on Dove Lane
1775 Dove Lane, 442-339-2049
Georgina Cole Library
1250 Carlsbad Village Drive, 442-339-2870
Carlsbad City Library Learning Center
3368 Eureka Place, 442-339-5500Dec. 10, 2025 Item #4 Page 25 of 25
PARTNERSHIPS & OUTREACH
ROADMAP
FY 2025-2027
Laura Stanger, Principal Librarian Partnerships & Community Outreach
Library & Cultural Arts Department
Dec. 10, 2025
1
TODAY’S PRESENTATION
•Introduction to the Roadmap
•Outreach overview
•Key partnerships
•Alignment with City Strategic Plan
ITEM 4: ROADMAP OVERVIEW
2
PARTNERSHIPS & OUTREACH ROADMAP
•Defines standards & best practices
•Defines tools, procedures & workflow
•Provides pathways for partnership
development
•Examples of outreach that align with City
Strategic Plan and department Guiding
Principles
ITEM 4: ROADMAP OVERVIEW
3
WHY OUTREACH MATTERS
•Community engagement
•Increased access to services
•Awareness and ambassadorship
•Creates community advocates
•Alignment with City Strategic Plan
ITEM 4: ROADMAP OVERVIEW
4
TYPES OF OUTREACH
ITEM 4: ROADMAP OVERVIEW
5
•Community events
•Offsite programs
•Facility tours
•Everyday outreach
FY 24-25 COMMUNITY EVENTS
ITEM 4: ROADMAP OVERVIEW
6
•131 total events
•14,969 interactions
•Builds awareness of
services and
demonstrates
community presence
•Ideal balance of school
visits, business and
community events
ITEM 4: ROADMAP OVERVIEW
7
FY 24-25 Offsite Programs
52 events 1,170
attendees
FY 24-24 OUTREACH SNAPSHOT
ITEM 4: ROADMAP OVERVIEW
8
•183 programs and events
•16,139 people reached
•3,718 donated books distributed
between June 1-Aug. 31
CURRENT KEY PARTNERSHIPS
Internal Departments
•Communications
•Parks & Recreation
•Economic Development
•Housing & Homeless
Services
•Public Works
Non-Profits
•NSDC Genealogical Society
•COHS/SD Council on
Literacy
•Carlsbad Community Gardens
Education
•Carlsbad Unified School District
•Encinitas Unified School District
•Mira Costa College
9
ITEM 4: ROADMAP OVERVIEW
PARTNERSHIPS AND CITY STRATEGIC PLAN SUPPORT
Quality of
Life/Safety
Police - HOT - Juvenile Justice
Housing & Homeless Services –Resource Fairs & CityStuff Tours
LiveWell San Diego – Tai Chi for Mobility & Arthritis Prevention
Community
Character
Parks + Rec - StoryWalk
Cultural Arts – public art projects
CA State Library – Access to local State Parks, hiking gear and telescopes
Sustainability and the Natural Environment
Public Works – Induction Cooktops
Public Works – Fix-It Clinic
Carlsbad Community Gardens – Grow Your Garden seed swaps
Economic
Vitality
Economic Development – Business Support Office Hours
Small Business Development Center (SBDC) – Business Support program series
CA State Library & Smart Horizons- Career Online High School
Organizational Excellence/Fiscal Health
Human Resources – support staff retention through training & professional development
Communication & Engagement – marketing & community reach
Chamber of Commerce – support TGIF stage rental efforts to local businesses
10
ITEM 4: ROADMAP OVERVIEW
LOOKING AHEAD
•Staff training exercises
•Ongoing data analysis
•Centralized resources
•New opportunities
ITEM 4: ROADMAP OVERVIEW
11
Questions?
Laura Stanger
Principal Librarian Partnerships & Community Outreach
Laura.Stanger@carlsbadca.gov
442-339-5526
12