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Home My WebLink About2026-03-05; Arts Commission; 02; 2026 TGIF Summer Concerts in the Parks UpdateMeeting Date: March 5, 2026 To: Arts Commission From: Terri Tooley, TGIF Coordinator Staff Contact: Terri Tooley, TGIF Coordinator terri.tooley@carlsbadca.gov, 760-473-4312 Subject: 2026 TGIF Summer Concerts in the Parks Update District: All Recommended Action Receive a preview of the 2026 TGIF Summer Concerts in the Parks series. Executive Summary Staff will provide a preview of the 2026 TGIF Summer Concerts in the Parks season, including key details on Pop-Up Art and pre-show activities, sponsorships and band line-up. Explanation & Analysis For 39 years, Carlsbad’s TGIF Concerts in the Parks have brought together residents and visitors each summer to enjoy live music in local parks. As the longest running municipally sponsored event in North San Diego County, TGIF has evolved from a small community gathering into a large-scale concert series drawing approximately 30,000 attendees each season. 2026 Schedule and Performers This year marks the 39th season of TGIF Concerts in the Parks. With approval from City Council, staff scheduled nine concert dates: four concerts at Stagecoach Community Park, three concerts at Calavera Hills Community Park, and two concerts at Alga Norte Community Park. This year marks an exciting lineup with bands making their debut in San Diego County at TGIF, along with the return of a few local fan favorites. Pop-Up Art returned in the 2025 season to great success with over 2,200 budding artists participating in hands on art projects. The crowd also enjoyed new pre-show activities including dance lessons and a sing-along. Pop-Up Art and pre-show activities will be included in the 2026 season. Concert Safety, Parking and Accessibility The enhanced safety and crowd management measures the city implemented beginning in ARTS COMMISSION March 5, 2026 Item #2 Page 1 of 4 2024, have proven successful and continue to align with industry standards which support the success of the event; the same measures will be in place for the 2026 season. Due to unforeseen maintenance issues at La Costa Canyon High School, staff are developing alternative parking for the first four concerts at Stagecoach Park. Corporate Sponsorship Sponsorship levels for 2026 can be found in Exhibit 1. Staffing Recruitment of the part-time summer TGIF crew members has already begun. TGIF is fortunate again this year to have many returning crew members as most are college aged. The job posting for this season is on the city website. Two-Year Concert Schedule TGIF is in its second year of the approved three-year concert calendar. This extended timeline aims to allow ample planning time, facilitate inter-departmental collaboration and avoid scheduling conflicts with other programs. It also addresses staffing challenges due to school-age crew members being available only from late June to early August. Below are the approved dates through the 2027 season. 2026 June 19 – Stagecoach June 26 – Stagecoach July 3 (Holiday - no concert) July 17 - Stagecoach July 24 – Calavera Hills July 31 – Calavera Hills August 7 – Calavera Hills August 14 – Alga Norte August 21 – Alga Norte 2027 June 18 – Stagecoach June 25 - Stagecoach July 2 - Stagecoach July 9 - Stagecoach July 16 – Calavera Hills July 23 – Calavera Hills July 30 – Calavera Hills August 6 – Alga Norte August 13 – Alga Norte Community Engagement An extensive communications plan is executed to promote TGIF Concerts in the Parks that includes media releases, website, social media, e-newsletters and signage. Fiscal Analysis Funding for the TGIF Concerts in the Parks series is included in the Library & Cultural Arts operational budget and the budgets of other city departments. Options None. Next Steps Staff will continue to partner with Parks & Recreation, Transportation, Fleet, Police and Fire, Human Resources and Finance Departments to present the nine concert series to the Carlsbad community. March 5, 2026 Item #2 Page 2 of 4 Environmental Evaluation The proposed action is not a “project” as defined by CEQA Section 21065 and CEQA Guidelines Section 15378(b)(5) and does not require environment review under CEQA Guidelines Section 15060(c)(3) and 15061(b)(3), because the proposed action to report on 2026 TGIF Summer Concerts in the Parks is an organizational or administrative government activity that does not involve any commitment to any specific project which may result in a potentially significant physical impact on the environment. Any subsequent action or direction stemming from the proposed action may require preparation of an environmental document in accordance with CEQA or CEQA Guidelines. Exhibits 1. Sponsorship Opportunities flyer March 5, 2026 Item #2 Page 3 of 4 Headliner ($20,000) Prominent logo on banners on stage signage, shared with other “Opener” sponsors Logo on promotional materials, including rack cards, website and social media Logo on shared barricade wraps Onstage acknowledgment at every concert Opportunity to set up a branded booth or activation in the family-friendly activity area (10’ x 10’) Mention in at least one social media post and news release Option to provide branded merchandise or promotional materials at concerts Logo on prominent bike valet signage Logo on shared barricade wraps Logo on promotional materials, including rack cards, website and social media Mention in at least one social media post and news release Up and comer ($1,500) The nationally recognized TGIF Concerts in the Parks series has been a popular Carlsbad tradition for decades. The concerts attract thousands of community members from the surrounding area, including young adults, families and active older adults. 2,500 attendees per concert (average) 9 concerts Stagecoach, Calavera Hills and Alga Norte parks Sponsorship Opportunities Exclusive banner centered above the stage with “Headliner Sponsor” and logo at every concert Logo prominently displayed on promotional materials, including rack cards, website and social media Exclusive headliner barricade wraps Onstage acknowledgment at every concert Opportunity to set up a branded booth or activation area on the field at every concert (10’ x 10’) Meet the band and photo opportunity Featured post on social media associated with concert promotion Two reserved season parking passes Mention in at least one news release Opener ($10,000) Bike valet ($5,000) Logo on shared entrance sign Logo on promotional materials, including rack cards, website and social media Mention in at least one social media post and news release Reserve your sponsorship by May 1 to ensure your organization is included in print materials and signs. If you are interested in becoming a sponsor or would like to discuss a custom package, please contact us at arts@carlsbadca.gov.March 5, 2026 Item #2 Page 4 of 4 Terri Tooley, TGIF Concerts in the Parks Coordinator Library & Cultural Arts Department March 5, 2026 TGIF 2026 Season Overview ITEM 2: TGIF 2026 TODAY’S PRESENTATION 2026 Overview Pop-Up Art & Pre-Show Activities Sponsorships Band Line-Up 2 2026 OVERVIEW 3 Nine concerts Three community parks Enhanced safety measures FREE bike valet Pop-Up Art & pre- show activities Corporate sponsorships ITEM 2: TGIF 2026 CONCERT SCHEDULE & LOCATIONS PARK # of BANDS DATE STAGECOACH COMMUNITY PARK 4 June 19 June 26 July 10 July 17 CALAVERA HILLS COMMUNITY PARK 3 July 24 July 31 Aug 7 ALGA NORTE COMMUNITY PARK 2 Aug 17 Aug 21 4 ITEM 2: TGIF 2026 2026Nine concerts 2027Nine concerts June 19 June 18 June 26 June 25 July 3 (Holiday)July 2 July 10 July 9 July 17 July 16 July 24 July 23 July 31 July 30 August 7 August 6 August 14 August 13 August 21 Stagecoach Calavera Hills Alga Norte 5 ITEM 2: TGIF 2026 Pop-Up Art & Preshow Activities 5 Pop -Up Art Activity Area Preshow Activities ITEM 2: TGIF 2026 Sponsorship Opportunities 7 Communication & Engagement identified a framework for corporate sponsorship Four-tiered program: Headliner - $20,000 Opener - $10,000 Bike Valet -$5,000 Up & Comer -$1,500 Title sponsorships ITEM 2: TGIF 2026 2026 Season 9 Genre: Country This Tribute to the Women of Country will take the crowd on a ride from Patsy Cline to Carrie Underwood. STAGECOACH COMMUNITY PARK June 19 ITEM 2: TGIF 2026 10 Genre: Funk/ Jazz Brass Band The Chunky Hustle Brass Band is a palette of New Orleans street funk along with classic and contemporary R&B jams. STAGECOACH COMMUNITY PARK June 26 ITEM 2: TGIF 2026 11 Genre: Top 40 Dance Band Dance Dance Evolution delivers high-energy nonstop dance music from disco to now. STAGECOACH COMMUNITY PARK July 10 ITEM 2: TGIF 2026 12 Genre: Yacht Rock Harbor Party celebrates the sun- drenched radio hits from the 70’s and 80’s. STAGECOACH COMMUNITY PARK July 17 ITEM 2: TGIF 2026 13 CALAVERA HILLS COMMUNITY PARK July 24 Genre: Latin Salsa San Diego’s first and only all female salsa band will bring Latin flair this summer. ITEM 2: TGIF 2026 14 CALAVERA HILLS COMMUNITY PARK July 31 Genre: 90’s Alt Rock 90’s ROCKSHOW is a flannel-clad fun band with the iconic sounds of grunge, alt-rock and 90’s pop- punk. ITEM 2: TGIF 2026 15 CALAVERA HILLS COMMUNITY PARK Aug. 7 Genre: R&B/ Funk Brothers Igniting A Groove are a SoCal R&B Funk Band with a 90’s Hip Hop groove. B.I.G. ITEM 2: TGIF 2026 16 ALGA NORTE COMMUNITY PARK Aug. 14 Genre: 80’s HITS FlashPants relives the iconic sounds and electrifying energy of the 80’s thru interactive performances. ITEM 2: TGIF 2026 17 ALGA NORTE COMMUNITY PARK Aug. 21 Genre: Rock & Soul San Diego based band Daring Greatly is a perfect blend of 70’s rock with modern soul, folk and country influences. ITEM 2: TGIF 2026 18 The 2026 TGIF Concerts in the Park season reflects the City of Carlsbad’s continued commitment to delivering high-quality, safe and community-centered programming. With enhanced safety protocols, a dynamic and diverse concert lineup, successful corporate sponsorship and the return of an experienced event crew, TGIF remains a hallmark of summer in Carlsbad. ITEM 2: TGIF 2026