HomeMy WebLinkAboutCDP 2023-0011; TIMM RESIDENCE; HISTORIC RESOURCE ANALYSIS; 2023-08-01
Historic Resource Analysis
314 Date Avenue in Carlsbad, California
Prepared For:
Jens Peter Timms
314 Date Avenue
Carlsbad, California 92008
Prepared By:
South Environmental LLC
2061 N. Los Robles Avenue., Ste. 205
Pasadena, California 91104
Marlena Krcelich, BA and Sarah Corder, MFA
August 2023
Historic Resource Analysis
314 Date Avenue in Carlsbad
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Table of Contents
Executive Summary ........................................................................................................................................................ 1
1 Introduction ............................................................................................................................................................. 2
1.1 Project Description ....................................................................................................................................... 2
1.2 Project Location ............................................................................................................................................. 2
1.3 Regulatory Framework ................................................................................................................................ 5
2 Background Research ........................................................................................................................................ 10
2.1 Building Development and Archival Research ................................................................................ 10
3 Historic Context ................................................................................................................................................... 13
3.1 City of Carlsbad .......................................................................................................................................... 13
3.2 Carlsbad Horticulture Industry (1915-1960) .................................................................................... 18
3.3 Property History ......................................................................................................................................... 19
4 Survey Methods and Results ............................................................................................................................. 4
5 Significance Evaluation ........................................................................................................................................ 5
5.1 314 Date Avenue ........................................................................................................................................... 5
6 Findings .................................................................................................................................................................. 24
6.1 Historic Built Environment Resources ................................................................................................ 24
6.2 Conclusions .................................................................................................................................................. 24
7 References ............................................................................................................................................................. 25
Appendix A: Resumes ............................................................................................................................................... A-1
Appendix B: DPR Form Set ..................................................................................................................................... B-1
Figures
Figure 1. Project Location ............................................................................................................................................ 3
Figure 2. Project Site Detail ......................................................................................................................................... 4
Exhibits
Exhibit 1. Subdivision map of Carlsbad “Thum Lands” filed in August 1915 showing the
approximate location of the subject property in red ..................................................................................... 20
Exhibit 2. 1922 Map of Palisades subdivision, with approximate location of subject property
outlined in red .................................................................................................................................................................. 0
Exhibit 3. 1924 Map of Palisades Two subdivision, showing the subject property in red ................... 0
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Exhibit 4. Overview of primary (south) elevation, facing northwest. ........................................................... 6
Exhibit 5. Secondary overview of primary (south) elevation, facing northwest. ...................................... 6
Exhibit 6. Overview of east elevation, facing southwest................................................................................... 7
Exhibit 7. Detailed view of east elevation rear addition area, facing west. ............................................... 8
Exhibit 8. Overview of north elevation, facing southeast. ................................................................................ 9
Exhibit 9. Detailed view of porch and replacement shake siding, facing southeast. .......................... 10
Exhibit 10. Overview of rear addition portion of west elevation, facing east. ....................................... 11
Exhibit 11. Overview of front portion of west elevation, including 1967 addition, facing northeast.
............................................................................................................................................................................................. 12
Exhibit 12. Overview of south and west elevation of garage, facing north. .......................................... 13
Exhibit 13. Overview of east elevation of garage, facing southwest. ....................................................... 13
Exhibit 14. Overview of north elevation of shop, facing south. .................................................................. 14
Exhibit 15. Overview of west elevation of shop with deteriorated siding, facing northeast. .......... 15
Exhibit 16. Overview of shed with remnants of the Cold Room concrete foundation in foreground,
facing south. ................................................................................................................................................................... 16
Exhibit 17. Overview of rear of property and landscaping remnants, facing north. ........................... 17
Exhibit 18. Detailed view of wood elements in landscape remnant area, facing northwest. .......... 18
Historic Resource Analysis
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Executive Summary
South Environmental LLC was retained to prepare an historical analysis for the 314 Date Avenue Project
(project), located in the City of Carlsbad (City), San Diego County (County), California. This analysis
includes the results of an intensive-level pedestrian survey of the project site by a qualified architectural
historian; building development and archival research; and recordation and evaluation of one property
for historical significance in consideration of California Register of Historical Resources (CRHR) and
City of Carlsbad historic resources inventory (HRI) designation criteria and integrity requirements. This
report was prepared in conformance with California Environmental Quality Act (CEQA) Guidelines §
15064.5 for historical resources and all City requirements.
As a result of the property significance evaluation, the subject property at 314 Date Avenue is not
recommended eligible for designation in the CRHR or the City’s HRI. Therefore, the property is not
considered a historical resource per CEQA Guidelines § 15064.5.
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1 Introduction
South Environmental was retained to prepare a historical analysis for the 314 Date Avenue Project
(project), located in the City of Carlsbad, San Diego County, California. This analysis includes the results
of an intensive-level pedestrian survey of the project site by a qualified architectural historian; building
development and archival research; and recordation and evaluation of one property for historical
significance in consideration of National Register of Historic Places (NRHP), California Register of
Historical Resources (CRHR), and City of Carlsbad historic resources inventory (HRI) designation criteria
and integrity requirements. This report was prepared in conformance with California Environmental
Quality Act (CEQA) Guidelines § 15064.5 for historical resources and all City requirements.
This report was prepared by South Environmental Architectural Historians Marlena Krcelich, BA and
Principal Architectural Historian Sarah Corder, MFA. Resumes for all staff are located in Appendix A.
1.1 Project Description
The proposed project includes the demolition of the existing single-family residence and construction
of a new 2-story residence with a tuck under garage, two-story a pool cabana with a small residence
on the second story, and a new workshop with a covered patio. A pool is also proposed to be installed
in the center of the property, and a new concrete driveway on the east side of the property. The main
residence will consist of 4,064 square feet of living space, and the second residence will consist of 680
square feet.
1.2 Project Location
The project site is identified as 314 Date Avenue on Assessor’s Parcel Number (APN) 206-080-24-00 in
the City of Carlsbad, San Diego County, California (subject property) (Figure 1). The project site is
located mid-block on the north side of Date Avenue with Garfield Street to the west and the LOSSAN
rail corridor to the east (Figure 2).
Source: ESRI USA Topo Maps and World Topo Map 2023
Figure 1. Project Location Map 0 2,0001,000 Feet
Scale: 1:24,000Project Site
Project Site is within the City of Carlsbad in San Diego County,
California on the USGS San Luis Rey quadrangle map in
Section 7 of Township 12 South and Range 04 West
Center Coordinate (Decimal Degrees):Latitude: 33.1470091N Longitude: -117.3407035W
314 Date Avenue Project
Figure 2. Project Site Detail 0 11055 Feet
Scale: 1:1,100Project Site
314 Date Avenue ProjectSource: BING Aerial Imagery 2023
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1.3 Regulatory Framework
1.3.1 State
California Register of Historical Resources
In California, the term “historical resource” includes but is not limited to “any object, building, structure,
site, area, place, record, or manuscript which is historically or archaeologically significant, or is
significant in the architectural, engineering, scientific, economic, agricultural, educational, social,
political, military, or cultural annals of California” (California Public Resources Code Section 5020.1(j)).
In 1992, the California legislature established the CRHR “to be used by state and local agencies, private
groups, and citizens to identify the state’s historical resources and to indicate what properties are to
be protected, to the extent prudent and feasible, from substantial adverse change” (California Public
Resources Code Section 5024.1(a)). The criteria for listing resources on the CRHR were expressly
developed to be in accordance with previously established criteria developed for listing in the National
Register of Historic Places (NRHP), enumerated below. According to California Public Resources Code
Section 5024.1(c)(1–4), a resource is considered historically significant if it (i) retains “substantial
integrity,” and (ii) meets at least one of the following criteria:
(1) Is associated with events that have made a significant contribution to the broad
patterns of California’s history and cultural heritage.
(2) Is associated with the lives of persons important in our past.
(3) Embodies the distinctive characteristics of a type, period, region, or method of
construction, or represents the work of an important creative individual, or possesses
high artistic values.
(4) Has yielded, or may be likely to yield, information important in prehistory or history.
In order to understand the historic importance of a resource, sufficient time must have passed to obtain
a scholarly perspective on the events or individuals associated with the resource. A resource less than
50 years old may be considered for listing in the CRHR if it can be demonstrated that sufficient time
has passed to understand its historical importance (see 14 CCR 4852(d)(2)).
The CRHR protects cultural resources by requiring evaluations of the significance of prehistoric and
historic resources. The criteria for the CRHR are nearly identical to those for the NRHP, and properties
listed or formally designated as eligible for listing in the NRHP are automatically listed in the CRHR, as
are the state landmarks and points of interest. The CRHR also includes properties designated under
local ordinances or identified through local historical resource surveys.
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California Environmental Quality Act
As described further below, the following CEQA statutes and CEQA Guidelines are of relevance to the
analysis of archaeological, historic, and tribal cultural resources:
• California Public Resources Code Section 21083.2(g) defines “unique archaeological
resource.”
• California Public Resources Code Section 21084.1 and CEQA Guidelines Section 15064.5(a)
define “historical resources.” In addition, CEQA Guidelines Section 15064.5(b) defines
the phrase “substantial adverse change in the significance of an historical resource.” It
also defines the circumstances when a project would materially impair the significance of
an historical resource.
• California Public Resources Code Section 21074(a) defines “tribal cultural resources.”
• California Public Resources Code Section 5097.98 and CEQA Guidelines Section 15064.5(e)
set forth standards and steps to be employed following the accidental discovery of human
remains in any location other than a dedicated ceremony.
• California Public Resources Code Sections 21083.2(b)-(c) and CEQA Guidelines Section
15126.4 provide information regarding the mitigation framework for archaeological and
historic resources, including examples of preservation-in-place mitigation measures;
preservation-in-place is the preferred manner of mitigating impacts to significant
archaeological sites because it maintains the relationship between artifacts and the
archaeological context and may also help avoid conflict with religious or cultural values of
groups associated with the archaeological site(s).
More specifically, under CEQA, a project may have a significant effect on the environment if it may
cause “a substantial adverse change in the significance of an historical resource” (California Public
Resources Code Section 21084.1; CEQA Guidelines Section 15064.5(b).) If a site is either listed or
eligible for listing in the CRHR, or if it is included in a local register of historic resources or identified
as significant in a historical resources survey (meeting the requirements of California Public Resources
Code Section 5024.1(q)), it is a “historical resource” and is presumed to be historically or culturally
significant for purposes of CEQA (California Public Resources Code Section 21084.1; CEQA Guidelines
Section 15064.5(a)). The lead agency is not precluded from determining that a resource is a historical
resource even if it does not fall within this presumption (California Public Resources Code Section
21084.1; CEQA Guidelines Section 15064.5(a)).
A “substantial adverse change in the significance of an historical resource” reflecting a significant effect
under CEQA means “physical demolition, destruction, relocation, or alteration of the resource or its
immediate surroundings such that the significance of an historical resource would be materially
impaired” (CEQA Guidelines Section 15064.5(b)(1); California Public Resources Code Section 5020.1(q)).
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In turn, CEQA Guidelines section 15064.5(b)(2) states the significance of an historical resource is
materially impaired when a project:
1. Demolishes or materially alters in an adverse manner those physical characteristics of
an historical resource that convey its historical significance and that justify its inclusion
in, or eligibility for, inclusion in the California Register of Historical Resources; or
2. Demolishes or materially alters in an adverse manner those physical characteristics that
account for its inclusion in a local register of historical resources pursuant to section
5020.1(k) of the Public Resources Code or its identification in an historical resources
survey meeting the requirements of section 5024.1(g) of the Public Resources Code,
unless the public agency reviewing the effects of the project establishes by a
preponderance of evidence that the resource is not historically or culturally significant;
or
3. Demolishes or materially alters in an adverse manner those physical characteristics of
a historical resource that convey its historical significance and that justify its eligibility
for inclusion in the California Register of Historical Resources as determined by a lead
agency for purposes of CEQA.
Pursuant to these sections, the CEQA inquiry begins with evaluating whether a project site contains
any “historical resources,” then evaluates whether that project will cause a substantial adverse change
in the significance of a historical resource such that the resource’s historical significance is materially
impaired.
1.3.2 Local
City of Carlsbad Municipal Code
Title 22 Historic Preservation; Chapter 22.02 General Regulation and Administration
It is the intent and purpose of this title to:
A. Effect and accomplish the protection, enhancement and perpetuation of historic resources
that represent or reflect elements of the city’s cultural, social, economic, political and
architectural history;
B. Safeguard the city’s historic heritage by encouraging preservation of its historic resources;
C. Stabilize and improve property values;
D. Foster civic pride in the character and accomplishments of the past;
E. Protect and enhance the city’s historic attractions for residents, tourists and visitors and
serve as a support and stimulus to business and industry;
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F. Strengthen the economy of the city;
G. Promote the use of historic districts and landmarks for the education, pleasure and welfare
of the people of the city.
Chapter 22.06 Historic Resources, Historic Landmarks and Historic Districts
22.06.020 Criteria for historic resources inventory
A historic resource may be considered and approved by council for inclusion in the historic resources
inventory based on one or more of the following:
A. It exemplifies or reflects special elements of the city’s cultural, social, economic, political,
aesthetic, engineering or architectural history; or
B. It is identified with persons or events significant in local, state or national history; or
C. It embodies distinctive characteristics of a style, type, period or method of construction, is
a valuable example of the use of indigenous materials or craftsmanship or is representative
of a notable work of an acclaimed builder, designer or architect; or
D. It is an archaeological, paleontological, botanical, geological, topographical, ecological or
geographical site which has the potential of yielding information of scientific value; or
E. It is a geographically definable area with a concentration of buildings, structures,
improvements, or objects linked historically through location, design, setting, materials,
workmanship, feeling and/or association, in which the collective value of the improvements
may be greater than the value of each individual improvement. (Ord. NS-433 § 3, 1997;
Ord. NS-141 § 5, 1991; Ord. 9776 § 1, 1985).
Arts, History, Culture, and Education Element of the General Plan
The Arts, History, Culture, and Education Element of the City’s General Plan recognizes that an aesthetic
environment and connections to culture and education are essential characteristics of a community
that values its quality of life and wishes to be seen by its residents, neighbors and visitors as an
attractive and desirable place, addressing the needs of the human spirit. This element is intended to
enhance availability and accessibility of the arts for all residents, preservation of the important historic
and cultural elements that make Carlsbad unique, and educational opportunities for lifelong learning.
The following goal and policies regard the protection of historic resources in the City of Carlsbad:
Goals
• 7-G.1. Recognize, protect, preserve, and enhance the city’s diverse heritage.
• 7-G.2. Make Carlsbad’s history more visible and accessible to residents and visitors.
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Policies
• 7-P.1. Prepare an updated inventory of historic resources in Carlsbad, with recommendations
for specific properties and districts to be designated in national, state, and local registries, if
determined appropriate and with agreement of the property owners.
• 7-P.2. Encourage the use of regional, state and federal programs that promote cultural
preservation to upgrade and redevelop properties with historic or cultural value. Consider
becoming a participant in the Mills Act tax incentive program.
• 7-P.3. Formalize a program of historical markers/plaques at resources in state and national
registers or of local importance.
• 7-P.4. Promote community education of historic resources, integration and celebration of such
resources as part of community events: a. Enhance the community’s recognition that objects
of historic importance increase both fiscal and community value. b. Promote the use of historic
resources for the education, pleasure and welfare of the people of the city. Cooperate with
historic societies, schools, libraries, parks and community members to stimulate public interest
in historic preservation. c. Maintain historical reference materials on file at the Carlsbad City
Library.
• 7-P.5. Encourage the rehabilitation of qualified historic structures through application of the
California Historical Building Code.
• 7-P.6. Ensure compliance with the City of Carlsbad Cultural Resource Guidelines to avoid or
substantially reduce impacts to historic structures listed or eligible to be listed in the National
Register of Historic Places or the California Register of Historical Resources.
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2 Background Research
2.1 Building Development and Archival Research
2.1.1 City of Carlsbad Historic Resources Inventory
In 1990, Roth and Associates completed a survey of buildings with potential historic significance in
Carlsbad. This survey was adopted by City Council as the Historic Resources Inventory (HRI) in 1991. In
1993, City Council “deleted” the HRI and stipulated inclusion on any historic listing be voluntary (City
Council Resolution 93-151). The HRI was retained in the Library’s Carlsbad History Collection.
The subject property was identified in the survey as an Agricultural Property in the Expansion Decades
and was given a Grade 3: Potential Local Significance. The building was described as having a
vernacular architectural style. However, the following evaluation of the physical condition of the
property was written:
The location is not locally important for the house. The house has been totally renovated and
bears little to no resemblance to the original façade. Its significance, in terms of Carlsbad’s
history, lies in its original owner, Clinton Pedley. Because of the complete renovation, no
structural description is given (City of Carlsbad 1990).
Furthermore, the house was described as having no relationship to the historic building. The form
details that the significance of the property lies with Clinton and Elmer Pedley and their role as flower
and plant growers in the City. The form states that the Pedleys cultivated the original stock of bird of
paradise plants in the backyard, and that at the time of the survey, remnants of the stock remained in
the backyard. In 1951, they took over an abandoned avocado grove and began growing the new plant
in mass quantities. Clinton Pedley and Donald Briggs formed the California Birds Company and
popularized the plant, which went on to become the City flower in 1952 (City of Carlsbad 1990).
2.1.2 City of Carlsbad Public Records Access Online
All available building permits were reviewed and downloaded via the City’s online building permit
viewer. Both the street address and APN were utilized in the records search. The original building
permit was not located.
2.1.3 San Diego County Assessor/Recorder/Clerk
All available records on file with the County of San Diego Assessor/Recorder/Clerk were reviewed via
the County’s online Official Records Search. South Environmental utilized these records in the
development of the historic context and construction history for the subject property.
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2.1.4 Georgina Cole Library
South Environmental visited the Georgina Cole Library in Carlsbad on June 10, 2023, to review the City
directories and other information relevant to the subject property and history of the City. Items in this
collection include photographs, newspapers, yearbooks, maps, and manuscripts. South Environmental
utilized these items when developing the historic context for the subject property.
2.1.5 Carlsbad Historical Society
South Environmental visited the Carlsbad Historical Society in person on June 10, 2023. Architectural
historian Marlena Krcelich reviewed a file containing information on Clinton Pedley. All information in
this file was used to develop the historic context regarding Pedley and his work. In addition, the
Carlsbad Historical Society website contains a number of useful sources including maps, photographs,
and articles pertaining to the history of Carlsbad and its commercial and residential development that
was used to develop the historic context of the City. South Environmental utilized these records in the
development of the historic context.
2.1.6 Historical Newspaper Review
Historical newspapers for San Diego covering the development of Carlsbad were reviewed to
understand the progressive development of the subject property and the surrounding area. South
Environmental utilized these records in the development of the historic context.
2.1.7 Sanborn Fire Insurance Maps
Sanborn Fire Insurance Maps of Carlsbad are available for the years 1925 and 1929, however, the
subject property is out of range of the surveyed area and therefore is not represented on either map.
2.1.8 Built Environment Resource Directory (BERD)
The Built Environment Resource Directory (BERD) is an online resource that provides information,
organized by county, regarding non-archaeological resources in the California Office of Historic
Preservation (OHP) inventory. This includes resources reviewed for eligibility for the NRHP, CRHR,
and the California Historical Landmarks programs through federal and state environmental
compliance laws, and resources nominated under federal and state registration programs. South
Environmental accessed the BERD from OHP on June 7, 2023. Neither the subject property nor its
associated APN were listed in BERD for San Diego County.
2.1.9 Historical Aerial Photographs
A review of historical aerial photographs was conducted to better understand the history of the subject
property and surrounding neighborhood’s development history. Aerial photographs were available
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from the following years: 1938, 1947, 1953, 1964, 1967, 1978, 1980-1991, 1993-2000, 2002, 2003, 2005,
2009, 2010, 2012, 2014, 2016, 2018, and 2020 (NETR 2023); and 1932, 1939, 1947, 1952, 1963, 1980,
1994, and 2001 (UCSB 2023). The earliest available aerial photograph of the subject property is from
1932. See Property History (Section 3.3).
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3 Historic Context
3.1 City of Carlsbad
3.1.1 Early Carlsbad (1769-1900)
In 1769, Don Gaspar de Portola and Fr. Juan Crespi passed through the area that is now Carlsbad. By
1798, Fr. Fermin de Lasuen established the Mission San Luis Rey de Francia in the present-day
neighborhood of San Luis Rey in the City of Oceanside. Land to the south of the Mission was used as
ranchland that was farmed by the missionaries as well as Native American laborers who had been
displaced under Spanish rule and force to convert to Christianity (Sprague-Bentley 2009; Engelhardt
1927).
Following the end of the Spanish period in 1822, Juan María Romulado Marrón was granted Rancho
San Francisco (or what would later be known as Rancho Agua Hedionda) by the Mexican Government.
Following his death in 1853, the rancho stayed with his family until it was purchased by Francis J.
Hinton. After Hinton’s passing in 1870, a large portion of the rancho was purchased by the Robert Kelly
family, who granted a coastal right-of-way to the Southern California Railway in 1880. The
northernmost and most fertile portion of the Rancho known as La Rinconada de Buena Vista remained
with the Marrón family (Sprague-Bentley 2009).
In the 1880s, mineral and artesian water wells were discovered on land northwest of Rancho Agua
Hedionda owned by John Frazier. These wells were said to be equal to those found in the famed spa
town of Karlovy Vary (or Karlsbad in German) in the Czech Republic region of Bohemia.
By 1887 the new town name of Carlsbad had taken hold and the Carlsbad Land and Mineral Water
Company was formed and contributed $50,000 to build the Carlsbad Hotel shortly thereafter. The
company also set to work laying out the town grid, which originally included numbered streets running
east-to-west, as well as several small homes (Gutierrez 2002). The mineral water and hotel drew tourists
to the region through the end of 19th Century. Six years after Robert Kelly’s passing in 1890, Rancho
Agua Hedionda was divided amongst his nieces and nephews, as Kelly had no children of his own
(Sprague-Bentley 2009). Between 1892 and 1896, the Rancho was held in common except for a section
in the northwest which was owned by a Mr. Thorpe (Gutierrez 2002).
During the drought years of the 1890s, Mr. Thorpe’s portion was sold to the Thum Brothers of Grand
Rapids, Michigan. O & W Thum were “wealthy capitalists” known for manufacturing “Tanglefoot” fly
paper and with large real estate holdings in both Carlsbad and El Cajon, showing on maps as “Thum
Lands” (Escondido Times 1907a; Gutierrez 2002).
The next 20 years in Carlsbad was a period of slow to no growth stemming from an economically
crushing drought. Many families left Carlsbad during this period, with farming options limited to dry
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farming of beans, corn, and hay. Those that stayed were able to get some water from small artesian
wells they dug themselves or from nearby streams.
3.1.2 Early Residential Development (1900-1925)
The South Coast Land Company was established by a group of investors who were eager to subdivide
and sell land within the Rancho that they had obtained from Carlsbad Land and Mineral Water
Company (Orton 1994). On March 14, 1906, a deed was filed with the County Recorder in which
Fletcher-Salmons Investment Company conveyed nearly 10,000-acres between Leucadia and
Oceanside to the South Coast Land Company. “Included in the holdings is the entire townsite of
Leucadia, and parts of Eatonville, Merle, Carlsbad, South Oceanside and considerable property in
Oceanside itself.” The Company had been quietly acquiring land along the coast in coordination with
the future plans of railway magnate H.E. Huntington (Times-Advocate 1906). In 1906, Gerhard Schutte
sold his residence on Carlsbad Boulevard to the Company, who used it as housing for their employees
(Gutierrez 2002). By 1907, the company had acquired all of Del Mar, most of Oceanside, and all of
Carlsbad and Leucadia, just in time for the arrival of H.E. Huntington’s Pacific Electric Railway, which
proposed construction of a line from Del Mar to Los Angeles within one year (Escondido Times 1907b).
In 1915, the South Coast Land Company acquired an additional 2,000 acres from the estate of Hiram
Tubbs and the F&W Thum Company, which included one and-a-half miles (or 900-acres) of oceanfront
property in Carlsbad (Times-Advocate 1915a). Shortly thereafter, the company ordered over 50,000
lemon trees for planting in the new tract. Most critically to their success was the company’s ability to
pipe water to the tract via its pumping plant in South Oceanside (Times-Advocate 1915b) through an
arrangement with the City of Oceanside that gave the Company rights to 200 inches of San Luis Rey
diversion water (Times-Advocate 1920a).
With water infrastructure in place, the company hired Louis Leonhard to work as the sale agent for
their property in Carlsbad (Times-Advocate 1920b) and advertisements for Carlsbad By the Sea “The
Wonderland” began to pop up in local newspapers, enticing prospective buyers with amazing weather
that produced peas that “never freeze,” fertile soil, and “frostless irrigated lands” at $600 per acre
including one share of stock in the Oceanside Mutual Water Company (Times-Advocate 1920c). After
receiving a significant number of inquiries from prospective buyers who were seeking irrigated lots
with a home already built, the South Coast Land Company pivoted to selling land with newly
constructed homes throughout their Carlsbad land holdings. The plan was to select 5, 10, and 20-acre
tracts “offering the most ideal homesite” and to construct different style houses on each tract. “Plans
for several styles of bungalows of from five to seven rooms are now being prepared by a firm of Los
Angeles architects” (Times-Advocate 1920d).
Following the start of the Mexican Revolution in 1910, a large number of Mexican immigrants also
settled in Carlsbad at this time, with many employed in the railroad industry, as laborers in the fields,
or as tradesmen. The earliest Mexican settlers purchased land in the area near Walnut Avenue and
present-day Roosevelt Street into the 1920s in what would become known as Barrio Carlsbad (also
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known as Barrio Carlos). Pablo Ramirez was one of the first to arrive in 1918, building a house at the
southwest corner of Walnut Avenue and Second Street (now Garfield Street) that is still standing today.
Another early arriver was Pablo Trejo, who purchased five lots on the northwest corner, constructed
two houses, a garage, and a market (Orton 1987). The market Trejo set up on his land became an
informal neighborhood gathering place. Small houses were soon developed in the area and Mexican
laborers and their families were able to purchase homes for a reasonable price. Still, Mexican children
were segregated in school and not allowed to speak Spanish. In the 1920s, Barrio Carlsbad developed
a pool hall, school, and churches which quickly became the center of community life (Orton 1987,
Caltrans 2008).
Farming and Agriculture
In 1915, 700 acres in the area called “the mesas” near Carlsbad opened up for farming, with
agriculturalists touting the area as “the world’s greatest year-round gardening acreage if water were
supplied.” Water was supplied via the South Coast Land Company’s connection to the San Luis Rey
River allowing Carlsbad farmers to produce a variety of crops including tomatoes, green beans, green
peas, lemons, walnuts, almonds, and figs. Large tracts of avocado groves were also being planted in
Carlsbad (Times-Advocate 1915c). As housing sales boomed, the newly irrigated lands of Carlsbad
became primed for agricultural success. A new packing house was constructed to manage the first pea
crop that came to market in 1920, with local shipments sent to Los Angeles and San Francisco (Times
Advocate 1920e).
The first avocado grove in Carlsbad was planted in 1916 by Sam Thompson, sparking a booming new
industry for the community (Gutierrez 2002; Orton 1987). In October 1923, Carlsbad held its first
Avocado Day festival on Coast Highway and announced the adoption of the slogan “The Home of the
Avocado.” With approximately 2,000 people in attendance, local avocado growers offered tours of
their ranches followed by a seven-course dinner consisting exclusively of avocado dishes to
demonstrate the fruit’s versatility (Times-Advocate 1923). By 1934, Carlsbad became the heart of the
avocado industry and by 1948 the crop had one of its highest production years (Orton 1994).
In 1921, Luther Gage, who came to Carlsbad from Montana, was first person in Carlsbad to grow flower
bulbs commercially, with his first operation set on five acres at Tamarack and Jefferson. Gage would
go on to lease an additional 14 acres “on which he cultivated a number of varieties, including freesia,
iris, ranunculous, anemones, ixias, sapraxis, gladiolus, baby glads, and watsonia” and sold his bulbs to
buyers across the U.S., France, and the Netherlands. Another successful grower was E.P. Zimmerman
who was known for his experiments with hybridization (Orton 1987).
3.1.3 Infrastructure and Commercial Development (1925-1940)
Parallel to the development of new residential tracts was the development of infrastructure and
community services to support the growing town. In 1923, the Carlsbad Chamber of Commerce was
founded to work in the interest of residents and local businesses. The Chamber would petition the San
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Diego County Supervisors for road improvements, building codes, streetlights, and a new sewage
system. In 1925 the town saw the construction of a new sewage plant and associated lines. Also in
1925, the Carlsbad Champion local weekly newspaper was established, which filled a gap in community
reporting left behind when W.W. Borden’s Spirit of Love newspaper closed in 1924. In 1925, R.G. Chase
constructed the Los Diego Hotel at Grand and State and two years later constructed the Carlsbad
Theater (Orton 1994).
In 1929, a portion of downtown was forced to rebuild following a devastating fire that started on State
Street and wiped out six businesses (Gutierrez 2002). Construction also continued on the California-
Carlsbad Mineral Springs Hotel, which opened in 1930 and attracted numerous tourists, particularly
from the Hollywood area, who would also stay at the Twins Inn while passing through town on their
way to or from Los Angeles/Baja (Sprague-Bentley 2009; Times-Advocate 1930). A miniature golf
course soon opened directly across the street from the Hotel and was said to be the second largest
course in California (Gutierrez 2002).
Carlsbad was not immune from the effects of the Great Depression, which saw the closure of the
California-Carlsbad Mineral Springs Hotel and the collapse of numerous small avocado farms, many of
which were purchased on a whim by inexperienced farmers during an Avocado Day Festival. Most
experienced farmers in the region survived the Depression after having recently suffered through the
hardships of drought. Barrio Carlsbad saw many families leave during the Depression as part of military
service or for other jobs in different industries (Caltrans 2008). But not all of Carlsbad suffered during
the Depression. In 1933, the Works Progress Administration (WPA) or Public Works Administration
(PWA) constructed a drainage system in Carlsbad. In 1936, the Davis Military Academy relocated to
Carlsbad from Pacific Beach, bringing much needed cash to the town. In 1939, longtime resident Julia
Shipley donated a piece of her land to the California State Forestry Department to build a fire station.
The late 1930s also saw prosperity to the flower industry, with W.C. Garrett selling his entire bulb crop
of 20 million flowers. His fields were located parallel to the train tracks and drew a great deal of
attention from passengers (Gutierrez 2002). More information regarding the flower industry is available
in section 6.2.
3.1.4 World War II and Postwar Development (1941-1990s)
In 1942 the U.S. Marine Corps arrived at Rancho Santa Margarita to establish Camp Pendleton, creating
a significant opportunity for the local economy in Carlsbad with a growing need for civilian workers
both on and off base. However, it also created a housing shortage as military personnel and their
families moved into the area. Ultimately, the influx of military families breathed new life into the
Carlsbad real estate market and local businesses. The growing population did not come without its
challenges. The postwar years in Carlsbad saw an overtaxed water system, a strained local school
system, and struggled to maintain basic services. In 1948, the San Diego Gas and Electric Company
purchased 110 acres along the Agua Hedionda Lagoon to construct a power plant that would not only
generate electricity but would produce tax revenue that could be used to fund a new city government.
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By the 1950s, growing dissatisfaction among residents with the County’s administration of Carlsbad
led to serious talks of a vote on incorporation. These talks came to a head when a fire destroyed a local
family’s home after multiple attempts by locals to call on State and County fire services for assistance
only to discover that there were no nearby fire hydrants to put out the fire. After a failed attempt to
annex to the City of Oceanside, the idea of incorporation began to gain steam. Incorporation was not
favored by rural residents and farmers, who believed it meant eliminating farmers in favor of
subdivisions and increased development. On June 4, 1952, residents of Carlsbad voted to incorporate.
The first big issue to tackle following incorporation was the lack of a reliable local water supply. In
1945, construction finally began on the San Diego Aqueduct, which would bring Metropolitan Water
District of Southern California water from the Colorado River Aqueduct at the San Jacinto Tunnel to
the San Vicente Reservoir. Despite issues and delays, the project was completed and water from the
Colorado River flowed into the San Vicente Reservoir for the first time in late November 1947, and the
San Diego Aqueduct was dedicated in December of 1947. In 1956, a bond passed to finance
construction of a pipeline that would connect with the San Diego Aqueduct, with the newly established
Carlsbad Municipal Water District covering over 30,000 acres. By 1958, the pipelines were connected
to the aqueduct, providing the area with a reliable source of clean water and increasing land values.
Still, complaints remained regarding a lack of street lighting, zoning issues, lack of proper sewage
disposal services, dilapidated housing, street flooding, and the lack of a freeway underpass at Chestnut.
These issues set the 1960s up to be a decade of civic improvements in Carlsbad (Gutierrez 2002).
The 1960s in Carlsbad is primarily characterized by the construction of civic buildings including a new
sewage plant at Encina (construction throughout the 1960s), the Georgina Cole Library (1967), and the
City Hall and Police Department complex (1968); downtown street improvements (throughout the
1960s); as well as expansion of the City’s geographical border through a series of land annexations
that increased Carlsbad’s city area from 7.5 to 11.3 square miles. However, the 1960s also included a
residential development boom when one of the largest developers, Kamar Construction Company,
began construction on numerous residential subdivisions in Carlsbad including Falcon Hills, Tamarack
Manor, and Holiday Manor. Flower growers in Carlsbad were most strongly impacted by the residential
growth. Until the 1960s, the flower industry was the City’s largest employer. Increases in taxes on
agricultural land became too much for some farmers to bear, and gradually the Carlsbad flower fields
succumbed to new development.
The 1970s through 1990s saw exponential growth in Carlsbad. Some of this growth was facilitated by
the City enlarging its boundaries when it annexed La Costa and Carrillo Ranch, increasing the City’s
land by an additional 5,485 acres in 1972. The City continued to annex pieces of land and by 1985 it
annexed Batiquitos Lagoon, Ponto Beach, La Costa, Green Valley, areas around the Palomar Airport,
and land east of El Camino Real. With more land annexations came a larger population and more
demand, leading to construction of more civic buildings. By 1985, the downtown area was beginning
to improve and in 1988 the first redevelopment agency bonds included $12 million for downtown
improvement projects (Gutierrez 2002).
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3.2 Carlsbad Horticulture Industry (1915-1960)
Carlsbad’s development of the horticulture industry began in the early 20th century when the South
Coast Land Company purchased all the remaining land that the Carlsbad Land and Water Company
owned, and drilled six water wells in the San Luis Ray Valley that would supply the City with water. This
influx of water sparked the arrival of many people, including farmers. The first avocado grove was
grown by Sam Thompson in 1916 and would go on to become a successful industry. In 1922, farmers
hosted the first annual Avocado Day Festival, bringing awareness to locals about the unique fruit and
how it could be prepared and consumed. By 1928, Carlsbad was promoting itself as the “Home of the
Avocado” and the festival brought in approximately seven thousand people. The success of the
industry led to the South Coast Land Company selling five-acre lots specifically marketed as avocado
groves (Gutierrez 2002). Other well-known grower included L.C. Alles, who had the largest individual
planting in the County at 26 acres, E.G. Litchfield, a former wheat farmer who tried his hand at growing
the fruit, and A. W. Theisinger, who switched occupations from a jeweler to a grower upon seeing the
boom of the industry. In 1923, Thompson, Alles, and John Newberry formed the Carlsbad Avocado
Growers Club, which grew into 92 members within just a few years. The peak of planting avocado trees
occurred in 1935 to 1940 and the end of the booming industry came in the late 1940s, primarily due
to Carlsbad’s recurring issues with water supply and the increased salinity affecting the trees’ ability to
grow. In addition, the influx of new people created higher demand for housing on avocado growing
land (Orton 1987).
While Carlsbad was known for its avocados, it was also well known for its flower and bulb industry.
Early pioneers of flowers in the area included E. P. Zimmerman, Clint and Elmer Pedley, and Luther
Gage. Gage, who came to Carlsbad from Montebello in 1921, was the first to grow commercial flower
bulbs in the City. He originally leased five acres of land, later expanding his operation by another 14
acres where he grew a variety of flowers including freesia, ranunculus, iris, ixias, anemones, gladiolus,
baby gladioulus watsonia, and sapraxis. Gage shipped his bulbs across the United States, as well as
internationally to France and the Netherlands (Orton 1987).
Brothers Clinton and Elmer Pedley got their start as gladioli growers. However, in 1934, Clinton was
given some bird of paradise seeds as partial payment on a debt, and he and Elmer began planting and
experimenting with cultivating these new unique flowers. By 1951, they transferred greenhouse
specimens to the outdoors and successfully grew a commercial grove on Magnolia Avenue. The
Pedley’s went on to partner with Carlsbad grower Donald Briggs and formed the California Bird
Company and experienced great success (Orton 1987). More information about Clinton Pedley and his
role as a California grower is presented in Section 3.3.
Zimmerman was a former Los Angeles landscape architect who grew watsonia flowers on eight acres
of land in Paradise Valley. He was known for experimenting with watsonia hybrids, creating new colors
that provided variation from the naturally occurring white and pink blooms (Orton 1987).
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In 1939, W.C. Garrett, ranunculi, narcissus, and anemone grower, sold his crop of 20 million flowers
before it was harvested. His fields ran parallel to the train tracks that went through the City and
therefore drew the attention of travelers. There was so much interest, the train began slowing down
when it passed the fields to allow a longer period of enjoyment for passengers. Garrett began walking
people through the fields, giving tours, and his businesses attracted thousands to view his fields
(Gutierrez 2002).
Flower growers in Carlsbad were most strongly impacted by the industrial and residential growth in
the 1960s. The flower industry was Carlsbad’s largest employer up until this time, when it began to
rapidly decline. Factors contributing to its decline included the paving over of fields for new
development and increases in property tax assessments. Agricultural land began to be classified as
potential subdivision land, raising the tax by 250% between 1961 and 1965. Though farmers protested
the change, taxes began exceeding the profit farmers made from their flower sales, forcing many out
of business. The acres of flower fields were converted into commercial, industrial, and residential areas
(Gutierrez 2002).
3.3 Property History
A subdivision map from August of 1915 shows that the land on which 314 Date Avenue (subject
property) is located was part of the Thum Lands, owned by the Thum brothers, and was labeled as
Tract 230 (Exhibit 1). A second map from 1922 titled Map of Palisades also shows that the general area
of the subject property was still a part of Thum Lands. The subject property is slightly out of range of
the marked areas of this map (Exhibit 2). City of Carlsbad records indicate that the Carlsbad subdivision
tract named Palisades was filed on February 5, 1923 and contained all properties south of Walnut
Avenue and east and west of Garfield Street (City of Carlsbad 1975). By April 1924, a Map of Palisades
Number Two was produced and shows that Date Avenue and the subject property lot were officially a
part of the Palisades Subdivision tract and the City of Carlsbad (Exhibit 3) (City of Carlsbad 1924).
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Exhibit 1. Subdivision map of Carlsbad “Thum Lands” filed in August 1915 showing the
approximate location of the subject property in red
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Exhibit 2. 1922 Map of Palisades subdivision, with approximate location of subject property outlined in red
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Exhibit 3. 1924 Map of Palisades Two subdivision, showing the subject property in red
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The lot at 314 Date Avenue is not present on the 1925 or 1929 Sanborn Fire Insurance Maps as it is
located further south than the maps’ range encompasses (Sanborn 1925, 1929). The area does appear
on topographic maps from as early as 1893, at which time early development in Carlsbad was
concentrated in the present-day village area, and the future location of the subject property was
undeveloped. The Southern California Railroad ran through the town, traveling south towards
Encinitas, just east of the subject property. The earliest photograph of the subject property is a 1932
aerial which shows the land had no buildings or structures and was being used for agricultural
purposes (NETR 2023). Nearby buildings were single-family residences. The property's appearance was
similar in 1938 and 1939, with no major changes (NETR 2023; UCSB 2023).
The subject property was constructed in 1940 (City of Carlsbad Planning Division 2023). A rear addition
was added to the house at an unknown date. By the early 1940s, topographic maps show substantial
development in Carlsbad. Aerial imagery from 1947 demonstrates that this development shifted much
of the land from agricultural use to residential and commercial use, with development near the subject
property consisting of mainly single-family homes. In 1947, the subject property contained a single-
family residence along Date Avenue, and what appeared to be four accessory buildings along the west
side and at the rear of the parcel. These buildings are defined on the Assessor Record as the garage,
shop, cold room, and “S” which is not clearly defined. The Assessor Record also notes a building titled
“L.H.” between the cold room and “S” which is inferred to be a lath gardening house, due to the
description of the floor as dirt and the building material as lath. This building does not appear clearly
on aerials. The remaining area at the rear lot appeared to be used for agricultural purposes, with rows
of plants visible in aerial imagery. In 1953, the property appeared unchanged other than increased size
of the trees on the property (NETR 2023; UCSB 2023).
In 1966, a permit application was filed for the construction of a 180 square foot addition (City of
Carlsbad 1966, Permit No. 9329). The Assessor Record confirms that this addition was added to the
primary (south) elevation, running the full length of the house and completely obscuring the original
façade (County of San Diego 2023). Two additional permit applications were filed for the property,
both in 1971 and related to the installation of a new sewer line (City of Carlsbad 1971, Permit No. 71-
357 and SE710320).
In 1985, owner Marie Pedley filed a request with the City to change the zoning of the parcel from R-1
(Single-Family Residential) to RD-M (Residential Density-Multiple). However, this request was denied
in 1989 (City of Carlsbad 1989, Doc. No. 89-30043).
In circa 2003, the garage, shop, and cold room appeared to have their roofs replaced (NETR 2023). In
2008, Cal Structures, Inc. proposed a project that would demolish all existing buildings on property
and construct a three-unit condominium subdivision. However, this project was never realized (City of
Carlsbad 2008). By circa 2010, the yard appeared to no longer be used for growing and agricultural
purposes. By circa 2012, the rearmost accessory building was removed (NETR 2023). The lath house
was also removed, and the cold room was replaced with a new metal shed (dates unknown). By the
mid-2010s, the property appeared similarly as it does in present day.
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Owner/Occupant Research
Background research into former property owners/occupants revealed several people occupied the
property after its original owners passed away. These owners/occupants are outlined in the table below
(Ancestry 2023; ParcelQuest 2022; San Diego County Clerk 2022):
Year(s) Name Notes
1940-1989 Clinton Pedley
Marie Pedley
See discussion below
1987-1993 Mark J Austin No significant information found
1993 John V Cerro
Denise Cerro (Wright)
No significant information found
1994 Sharol A Cornea No significant information found
1998-2001 Sue Ann Lewin No significant information found
1999-2008 Beverley Sue Wright No significant information found
2006-2011 Jiao Yu No significant information found
2007-2010 Vickie Santos No significant information found
2007-2012 Francisco M Santos Sr No significant information found
2012 Carol M Gustin No significant information found
2010-2023 Melanie M Gustin
Jens Peter Timm
No significant information found
Clinton Pedley
Clinton Leon Pedley is listed as the original owner of the subject property (City of Carlsbad 1990).
Clinton was born on February 7, 1901, in Pomona, California (U.S. World War II Draft Card 1940). In
1940, Clinton lived at Date Avenue with his wife Marie Louise Kounousky. He was noted to be self-
employed with his place of employment listed as his personal residence at 314 Date Avenue (U.S.
World War II Draft Card 1940). By 1971, Clinton was still the owner as evidenced by a sewer permit
from that year (City of Carlsbad 1971, Permit No. 71-357). Clinton passed away on January 1, 1985
(Carlsbad Journal 1985). It is inferred that the property passed to his wife Marie, who continued to own
the property until at least 1989 based on a City document from 1989 listing her as the owner (City of
Carlsbad 1989).
Clinton Pedley was born in Pomona, California and moved to Carlsbad with his wife in 1926 to begin
a life as a flower grower. Pedley got his start alongside another nurseryman, Luther Gage, with a focus
on growing gladioli in the winter. In the 1930s, Pedley’s focus shifted to cultivating a new plant, which
gained him national recognition (Carlsbad Journal 1985). In 1934, Pedley was given seeds of the rare
bird of paradise (Strealitzea reginae) plant from South Africa as repayment for a debt. This plant was
not yet cultivated or popular in the Southern California area. Pedley, along with his brother Elmer
Pedley, combined this strain of seeds with other seeds they received from famous horticulturalist, Kate
Sessions, and began experimenting with crossbreeding. At this time, Pedley resided at 314 Date
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Avenue, and used his large backyard to carry out this experimentation (City of Carlsbad 1990; Taylor
1961). Bird of paradise plants are tricky to grow, requiring specific conditions and acclimation, and it
took the Pedleys’ years to perfect the plant (Carlsbad Journal 1985).
In the late 1940s and early 1950s, lack of water in the Carlsbad area resulted in many avocado farmers
abandoning their avocado groves. Clinton and Elmer capitalized on this opportunity and began
growing their fully cultivated and commercially ready bird of paradise plants in an abandoned grove
located on Magnolia Avenue. Their growing was a success, and when Carlsbad was incorporated as a
City in 1952, the bird of paradise was chosen as the official City flower (Carlsbad Journal 1985). Elmer,
Clinton, and a third partner, Donald F. Briggs went on to become partners in a new business in 1945
named California Birds, Inc. after their trademark product. By the late 1950s, they were flying more
than one million stems of the plants by air to the Midwest and Eastern United States to be sold as a
product in florist shops (Taylor 1961). Research did not reveal when exactly Clinton and Elmer no longer
worked in the flower growing business, however the flower industry tapered off in Carlsbad in the early
1960s (Gutierrez 2002).
In addition to his career as a well-known flower grower, Clinton Pedley was heavily involved in his
community in several other ways. He was a member of the Oceanside-Carlsbad High School and Junior
College Board for 15 years, serving a term as president, and continued to serve on the MiraCosta
College board for another 10 years, when the two entities split. When the MiraCosta College was
formed, Clint selected the land where the college would be constructed, choosing a plot of land east
of Oceanside. He represented the board as trustee at the groundbreaking of the new campus in 1963.
MiraCosta College honored Pedley’s years of service by dedicating an on-campus park to him, with a
plaque acknowledging his work (Carlsbad Journal 1985; Gapen n.d).
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4 Survey Methods and Results
Architectural Historian, Marlena Krcelich, BA, conducted an intensive-level, pedestrian survey of the
project site on June 16, 2023. The survey entailed walking the exterior of the property and documenting
it with notes and digital photographs, specifically noting character-defining features, spatial
relationships, landscaping features, and observed alterations. All photographs were taken with a Nikon
D3500 Digital Camera. All field notes and photographs are on file with South Environmental.
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5 Significance Evaluation
The following provides a detailed description of the subject property and an evaluation of its historical
significance in consideration of CRHR, and City of Carlsbad designation criteria and integrity
requirements. A State of California Department of Parks and Recreation Series 523 form set (DPR
forms) for the subject property is provided in Appendix B.
5.1 314 Date Avenue
5.1.1 Property Description
The subject property is a single-story residence that was constructed in 1940 and has been altered
beyond recognition. It has a concrete foundation and features flat, shed and gable roof forms. There
are a variety of cladding materials including wood shake, board-and-batten, brick, and horizontal
wood. It also has a mix of window types including fixed and double-hung divided-light wood windows,
vinyl sliding windows, and glass block.
The primary (south elevation) consists of a 1967 addition and includes horizontal wood siding and
brick cladding on the bottom half of the elevation, with fixed and double-hung divided-light wood
windows. On the east side of the elevation is an exterior end brick chimney that was also added as a
part of the addition. This addition and elevation have a shed roof with exposed wood rafter tails. The
gable roof of the rear, original facade of the building can be seen above the shed roof, with a dovecote
in the top of the gable (Exhibits 4 and5).
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Exhibit 4. Overview of primary (south) elevation, facing northwest.
Exhibit 5. Secondary overview of primary (south) elevation, facing northwest.
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The east elevation consists of the original portion of the house and a rear addition added at an
unknown date. The division between these two sections can be seen where the concrete foundation
ends and a wooden crawl space area begins, in addition to the change in roof line. The elevation is
clad in shake siding and contains a protruding divided-light wood window and vinyl sliding window.
The elevation also contains a concrete porch with metal railing leading up to the main entrance of the
home. The entry door is not original to the building (Exhibits 6 and 7).
Exhibit 6. Overview of east elevation, facing southwest.
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Exhibit 7. Detailed view of east elevation rear addition area, facing west.
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The north elevation contains two replacement vinyl sliding windows. There is a small concrete porch
with a wooden pergola at the interior corner where the original building and the rear addition meet.
A portion of the shake siding has been replaced on this elevation (Exhibits 8 and 9).
Exhibit 8. Overview of north elevation, facing southeast.
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Exhibit 9. Detailed view of porch and replacement shake siding, facing southeast.
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The west elevation contains a mix of sliding vinyl windows and glass block windows, and one entry
door accessed via the concrete and wood porch. It contains nearly all shake siding, exception for where
the 1967 addition was added, which has horizontal wood siding (Exhibits 10 and 11).
Exhibit 10. Overview of rear addition portion of west elevation, facing east.
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Exhibit 11. Overview of front portion of west elevation, including 1967 addition, facing
northeast.
Identified and Observed Alterations to Main House:
• Rear (north elevation) addition (date unknown) (NETR 2023)
• Front (south elevation) addition (1967) (Permit No. 9329)
• Partial replaced shake siding (date unknown) (Observed alteration))
• Replaced windows and doors (date unknown) (Observed alteration)
The rear of the subject property has three accessory buildings. The first is a garage with a gable roof,
shake siding and new replacement siding, and one garage door on the south elevation. The garage
door is not original and the siding on this elevation has been replaced. The rest of the garage is clad
in shake siding, with some areas being replaced, and has one vinyl replacement window and one
replacement entry door (Exhibits 12 and 13).
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Exhibit 12. Overview of south and west elevation of garage, facing north.
Exhibit 13. Overview of east elevation of garage, facing southwest.
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Attached to the rear (north) elevation of the garage is the “shop” building which has original features
but is in poor condition. The shop has a gable roof and is clad in horizontal wood siding with various
wood windows. Some areas of the siding have been replaced. On the north elevation is an original
wooden door. Most of the east elevation is obscured by trees and landscaping (Exhibits 14 and 15).
Exhibit 14. Overview of north elevation of shop, facing south.
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Exhibit 15. Overview of west elevation of shop with deteriorated siding, facing northeast.
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The final accessory building on the property is a metal shed on a concrete pad foundation. The
shed has one set of double doors that faces north. The shed is located in the same location as the
Cold Room building, and evidence of the old foundation for the Cold Room can be seen to the
north of the metal shed (Exhibit 16).
Exhibit 16. Overview of shed with remnants of the Cold Room concrete foundation in
foreground, facing south.
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At the rear central area of the property appears to remnants of landscaping or garden beds. This
area includes two circular, shallow depressions in the earth with some wooden elements near the
center (Exhibits 17 and 18).
Exhibit 17. Overview of rear of property and landscaping remnants, facing north.
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Exhibit 18. Detailed view of wood elements in landscape remnant area, facing northwest.
Summary of Alterations to Accessory Buildings:
Garage
• Replaced roof (circa 2003)
• Replaced garage door (date unknown)
• Replaced siding (date unknown)
• Replaced window and doors (date unknown)
Shop
• Replaced siding (date unknown)
Cold Room
• Demolished and replaced with metal shed (date unknown)
Lath House
• Demolished (date unknown)
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“S” Building
• Demolished (circa 2010)
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5.1.2 Application of CRHR and City Designation Criteria
The following provides an evaluation of the subject property in consideration of CRHR and City of
Carlsbad designation criteria. Given the similarities in the criteria of these programs, the criteria are
addressed together to avoid duplicative text.
CRHR Criterion 1. Is associated with events that have made a significant contribution to the
broad patterns of California’s history and cultural heritage.
City Criterion A. It exemplifies or reflects special elements of the city’s cultural, social, economic,
political, aesthetic, engineering or architectural history.
The subject property was constructed in 1940 as a single-family residence, a time when Carlsbad was
beginning to expand its residential development due to the influx of people during World War II.
Residential construction in Carlsbad was dominated by Kamar Construction Company, one of the area’s
largest developers who constructed numerous residential subdivisions in Carlsbad including Falcon
Hills, Tamarack Manor, and Holiday Manor. In addition, the flower industry was also experiencing
success during this time, while the avocado industry was slowly tapering off in favor of more civic,
commercial, and residential development. While the subject property is a residential building that was
constructed during a national and local housing boom, it is it not associated with Kamar Construction
Company and has no strong connection to the national movement, and instead exists as independent
construction.
Furthermore, while the property is associated with the flower growing industry due to Clinton and
Elmer Pedley’s early work with bird of paradise plants at the property, it was not constructed with the
intention of being used for any kind of horticultural work. The property was also used only in the very
early years of their work, before the Pedley’s began their large-scale commercial production of bird of
paradise plants at an abandoned avocado grove on Magnolia Avenue. Therefore, due to a lack of
strong association with any events related to Carlsbad residential development or horticulture, the
subject property is not eligible under CRHR Criterion 1 or City Criterion A.
CRHR Criterion 2. Is associated with the lives of persons important in our past.
City Criterion B. It is identified with persons or events significant in local, state or national
history.
To be found eligible under this criterion, a property must be directly tied to an important person and
the place where that individual conducted or produced the work for which they are known. The subject
property is a single-family residence that has had several owners/occupants since its construction. Its
original owners were husband and wife, Clinton and Marie Pedley. Clinton’s brother, Elmer Pedley, was
also associated with the property by working with Clinton to cultivate bird of paradise plants in the
backyard in the 1940s. However, once the Pedley’s successfully cultivated bird of paradise plants for
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commercial production, they moved their work to a grove where they operated the California Bird
Company and sold the plants commercially. In addition, there is little physical evidence of the early
growing of bird of paradise plants at the subject property. The accessory buildings on the property
that were likely associated with horticultural activity included the cold room, lath house, and “S”
building, all of which have been demolished. While the garage and shop are extant, they are in poor
condition and have undergone several alterations including replaced siding on both buildings, and
replaced windows, doors, and garage door. Furthermore, the substantial alterations to the main
house's primary facade make it unrecognizable to the time in which Clinton and Elmer were carrying
out their productive work on the property. In addition, Clinton was also known for his roles as an
integral member of the Oceanside-Carlsbad High School and Junior College Board and helping to
establish MiraCosta College and serving on the school’s board as well. While this work was important,
it does not rise to the level of significance necessary for designation under this criterion. Therefore, the
subject property is not eligible under CRHR Criterion 2 or City Criterion B.
CRHR Criterion 3. Embodies the distinctive characteristics of a type, period, region, or method
of construction, or represents the work of an important creative individual, or possesses high
artistic values.
City Criterion C. It embodies distinctive characteristics of a style, type, period or method of
construction, is a valuable example of the use of indigenous materials or craftsmanship or is
representative of a notable work of an acclaimed builder, designer or architect.
The subject property has been altered beyond recognition and therefore has no recognizable
architectural style. The original 1940s construction has been obscured on the primary (south) and north
elevations due to two separate additions. The north addition was added to the rear of the house (date
unknown) and the south addition was added in 1967, completely concealing the original 1940s primary
elevation. Other modifications to the house include replacement of original windows and doors, and
replacement of the shake siding. In addition, there were originally five different accessory buildings
concentrated along the western edge of the property. Three of the five buildings have been
demolished, with one of them being replaced with a newer metal shed. The two remaining accessory
buildings, the garage, and the shop, are altered and in poor condition. The primary (south) elevation
of the garage has no resemblance to its original design. Furthermore, the subject property was not
found to be the work of a notable builder, designer, or architect. Therefore, due to an abundance of
significant alterations and overall lack of integrity, the subject property is not eligible under CRHR
Criterion 3 or City Criterion C.
Historic Resource Analysis
314 Date Avenue in Carlsbad
22 August 2023
CRHR Criterion 4. Has yielded, or may be likely to yield, information important in prehistory or
history.
City Criterion D. It is an archaeological, paleontological, botanical, geological, topographical,
ecological or geographical site which has the potential of yielding information of scientific
value.
The subject property is not significant as a source, or likely source, of important historical information
nor does it appear likely to yield important information about historic construction methods, materials
or technologies. Therefore, the property is not eligible under CRHR Criterion 4 or City Criterion D.
City Criterion E. It is a geographically definable area with a concentration of buildings,
structures, improvements, or objects linked historically through location, design, setting,
materials, workmanship, feeling and/or association, in which the collective value of the
improvements may be greater than the value of each individual improvement.
The block on which the subject property is located exhibits properties from various decades between
the early 20th century and the early 21st century, creating a wide variety of architectural forms and
styles of various scale throughout the area, resulting in an overall lack of architectural/visual cohesion.
In addition, some of the modest single-family homes in the area have been replaced with more
modern, larger homes or condominiums, such as the property directly to the west of the subject
property. While the street still retains a residential focus, it is not united by a specific style, period, or
theme. Therefore, there is no potential for the subject property to contribute to an historic district and
the subject property is not eligible under City Criterion E.
5.1.3 Integrity Discussion
Integrity is the authenticity of a historical resource’s physical identity evidenced by the survival of
characteristics that existed during the resource’s period of significance. Historical resources eligible for
listing in the CRHR must meet one of the designation criteria and retain enough of their historic
character or appearance to be recognizable as historical resources and to convey the reasons for their
significance. Integrity is evaluated with regard to the retention of location, design, setting, materials,
workmanship, feeling, and association. It must also be judged with reference to the particular criteria
under which a resource is proposed for eligibility (OHP 2011).
Location: The subject property retains integrity of location. The property is sited on the original
location it was constructed in its original orientation.
Design: The subject property lacks integrity of design. Two additions, demolition of three accessory
buildings, and significant alterations to the main house and the accessory buildings have left the
property almost unrecognizable to its 1940s design.
Historic Resource Analysis
314 Date Avenue in Carlsbad
23 August 2023
Setting: The subject property has diminished integrity of setting. Although the home remains on a
residential street in a primarily residential neighborhood, several of the surrounding properties have
been modified or expanded with new construction homes and large-scale condominiums.
Materials: The subject property lacks integrity of materials. Many of the original materials have been
replaced or obscured by subsequent additions on the north and south elevations of the main house.
Original materials have also been lost due to the demolition of three accessory buildings. Of the two
remaining accessory buildings, they have undergone alterations that have resulted in a loss of original
materials including siding replacement on both buildings, and the replacement of windows, doors, and
the garage door on the garage.
Workmanship: The subject property lacks integrity of workmanship. Two additions, demolition of
three accessory buildings, and significant alterations to the main house and the accessory buildings
have compromised the 1940s workmanship.
Feeling: The subject property lacks integrity of feeling. The two additions and numerous alterations
preclude the subject property from feeling like a 1940s residence. In addition, the demolition of
accessory buildings related to horticultural use has impacted the property's past associations with
plant cultivation.
Association: The subject property lacks integrity of association. While the subject property is still the
former residence of Clinton Pedley, and a place where he and his brother Elmer carried out their early
work with bird of paradise plants, the residence no longer reflects its 1940s appearance. Additionally,
several of the accessory buildings used for their horticultural activities have been demolished.
Historic Resource Analysis
314 Date Avenue in Carlsbad
24 August 2023
6 Findings
6.1 Historic Built Environment Resources
No historical resources were identified within the project site as a result of the background research,
intensive-level pedestrian survey, or evaluation of the property by a qualified architectural historian.
The property at 314 Date Avenue Street was recorded and evaluated in consideration of CRHR and
City of Carlsbad designation criteria and integrity requirements. The property was found not eligible
under all designation criteria due to a lack of historical associations and a lack of architectural merit
and integrity. Therefore, the property is not considered a historical resource under CEQA.
6.2 Conclusions
In conclusion, the Project will have a less than significant impact on historical resources under CEQA.
Historic Resource Analysis
314 Date Avenue in Carlsbad
25 August 2023
7 References
Ancestry.com
2023. United States, Index to Public Records, 1994-2019, 1950-1993. Residency records.
Accessed online via Ancestry.com.
Caltrans
2008. Barrio Carlsbad Community Cohesion Report. Interstate 5 North Coast Corridor
Project, San Diego County, California. Available online:
https://www.keepsandiegomoving.com/Documents/NCC_doc/EIR/Supporting/3.02_3.04_Gro
wth&CommunityImpacts/Barrio_Carlsbad_Community_Cohesion_Report_Jun08.pdf
Carlsbad Jounral.
1985. “’Clint’ Pedley, longtime flower grower dies at 83.” (Carlsbad, California). January
5, 1985. On file at Carlsbad Historical Society.
City of Carlsbad
1915. August 1915 Map of Thum Lands, Carlsbad Subdivision. San Diego County, California.
Surveyed by D.A. Cushman. Map No. 1681, Sheet No. 1. On file with the City of Carlsbad.
1922. November 1922 Map of Palisades, Carlsbad Subdivision. San Diego County, California.
Map No. 1681, TR 231. On file with the City of Carlsbad.
1924. April 1924 map of Palisades Number Two, Carlsbad Subdivision. San Diego County,
California. Sheet No. 2. On file with the City of Carlsbad.
1966. City of Carlsbad Building Permit Application for 314 Date Ave, Carlsbad, California. No.
-9329. June 10, 1966. On file with the City of Carlsbad.
1971. City of Carlsbad Building Permit Application for 314 Date Ave, Carlsbad, California. No.
71-357. May 19, 1971. On file with the City of Carlsbad.
1971. City of Carlsbad Building Permit Application for 314 Date Ave, Carlsbad, California. No.
SE710320. May 1971. On file with the City of Carlsbad.
1988. City of Carlsbad Building Zoning Application for 314 Date Ave, Carlsbad, California. No.
89-030043. January 5, 1988. On file with the City of Carlsbad.
1990. Carlsbad Cultural Resources Survey. Prepared by Roth & Associates. February 18, 1990.
2008. City of Carlsbad Building Teantive Parcel Map. Minor Subdivision No. MS 08-05.
November 7, 2008. On file with the City of Carlsbad.
Historic Resource Analysis
314 Date Avenue in Carlsbad
26 August 2023
City of Carlsbad Planning Division.
2023. Application Requirements Document. Planning Division Comments. May 2023.
Engelhardt, Zephyrin
1927. San Fernando Rey, the Mission of the Valley. Franciscan Herald Press, Chicago.
Escondido Times
1907a. The Escondido Times (Escondido, California). February 8, 1907, pg5.
1907b. “What Huntington Will Do?” The Escondido Times (Escondido, California). July 26,
1907, pg1.
Gapen, Phyllis.
n.d. “MiraCosta College Dedicates Park Honoring Clinton Pedley.” Unknown newspaper
publication. On file with the Carlsbad Historical Society.
Gutierrez, Susan S.
2002. Windows on the Past: An Illustrated History of Carlsbad. Walsworth Pub Co, Missouri.
NETR (Nationwide Environmental Title Research LLC)
2023. Historic Aerial Photographs of 314 Date Avenue and surrounding. Accessed October
2022. https://www.historicaerials.com/viewer
Office of Historic Preservation (OHP).
2011. “California Office of Historic Preservation Technical Assistance Series #6 California
Register and National Register: A Comparison (for purposes of determining eligibility for the
California Register).” State of California Office of Historic Preservation, Department of Parks
and Recreation. Accessed online October 2022.
https://ohp.parks.ca.gov/pages/1069/files/technical%20assistance%20bulletin%206%202011
%20update.pdf
Orton, Charles W.
1987. Carlsbad: An Unabashed History of the Village by the Sea. Rubicon Press; Special
Centennial Ed. (January 1, 1987).
1994. Carlsbad: A Village by the Sea. Encinitas, California Heritage Publishing Company.
ParcelQuest
2022. Assessor Data for address 314 Date Avenue, Carlsbad, CA. Accessed online via
ParcelQuest.
Sanborn Fire Insurance Company
Historic Resource Analysis
314 Date Avenue in Carlsbad
27 August 2023
1925. Sanborn Fire Insurance Map of Carlsbad, California. Accessed online via Carlsbad City
Library.
1929. Sanborn Fire Insurance Map of Carlsbad, California. Accessed online via Carlsbad City
Library.
San Diego County Clerk
2023. Records for 314 Date Avenue. Accessed online via https://arcc-
acclaim.sdcounty.ca.gov/search/Disclaimer?st=/search/SearchTypeParcel.
Sprague-Bentley, Jeannie.
2009. Images of America Carlsbad. Arcadia Publishing, Charleston, South Carolina.
Taylor, Frank J.
1961. “The Flowers Known as Birds.” The Saturday Evening Post. March 11, 1961. On file at
the Carlsbad Historical Society.
Times-Advocate
1906. South Coast Land Company.” The Times-Advocate (Escondido, California). March 23,
1906, pg6.
1915a. “Buys 2,000 Acres On Ocean Front.” The Times-Advocate (Escondido, California).
May 7, 1915, pg1.
1915b. “Thousands of Trees Coming In.” The Times-Advocate (Escondido, California). June
22, 1915, pg1.
1915c. Big Vegetable District is Opened.” The Times-Advocate (Escondido, California).
December 29, 1915, pg1.
1920a. “Leonhard Takes Local Agency For Coast Lands.” The Times-Advocate (Escondido,
California). January 26, 1920, pg1.
1920b. “Carlsbad by the Sea.” The Times-Advocate (Escondido, California). February 20,
1920, pg7.
1920c. “Will Build Houses on Tracts at Carlsbad.” The Times-Advocate (Escondido,
California). March 10, 1920, pg1.
1920d. “Two Water Districts May Be Consolidated.” The Times-Advocate (Escondido,
California). April 19, 1920.
1920e. “Will Soon Ship Car of Peas From Carlsbad.” The Times-Advocate (Escondido,
California). November 4, 1920, pg4.
Historic Resource Analysis
314 Date Avenue in Carlsbad
28 August 2023
1930. “New Carlsbad Hotel Opening Set for May 24,” The Times-Advocate (Escondido,
California). May 3, 1920, pg2.
University of California, Santa Barbra (UCSB)
2023. Historic Aerial Photographs of 314 Date Avenue and surrounding. Map & Imagery
Laboratory (MIL) UCSB Library, Electronic Resource,
http://mil.library.ucsb.edu/ap_indexes/FrameFinder.
U.S. World War II Draft Cards.
1940. Clinton Leon Pedley. Accessed online via Ancestry.com.
Historic Resource Analysis
314 Date Avenue in Carlsbad
A-1 August 2023
Appendix A: Resumes
Email: scorder@southenvironmental.com
Mobile: 760-334-3355
EDUCATION
M.F.A., Historic Preservation,
Savannah College of Art and
Design, Savannah, Georgia,
2004
B.A., History, Bridgewater
College, Bridgewater,
Virginia, 2002
PROFESSIONAL
AFFILIATIONS
California Preservation
Foundation
Los Angeles Conservancy
Society of Architectural
Historians
National Trust for Historic
Preservation
PROFESSIONAL
EXPERIENCE
South Environmental (2022-
present), Principal
Architectural Historian
Dudek (2017-2022),
Historic Built Environment
Lead
SWCA Environmental
Consultants (2009-2014),
Architectural
Historian/Project
Coordination Lead
Sabe Preservation Consulting
(2004-2009), Historic
Preservation Specialist
Sarah Corder, MFA
PRINCIPAL ARCHITECTURAL HISTORIAN
Sarah Corder is the Principal Architectural Historian at South Environmental
with 18 years’ experience in all elements of cultural resources management,
including project management, historic preservation planning, rehabilitation
of historic buildings, community engagement, intensive-level field
investigations, citywide surveys, architectural history studies, and historical
significance evaluations in consideration of the NRHP, CRHR, and local-level
evaluation criteria. Sarah has conducted thousands of historical resource
evaluations and developed detailed historic context statements for a
multitude of property types and architectural styles, including private
residential, commercial, military, industrial, educational, recreational, civic,
and agricultural properties. Sarah has also worked closely with design teams,
property owners, and agencies on numerous projects that required
conformance with the Secretary of the Interior’s Standards for the Treatment
of Historic Properties (Standards) and local design guidelines.
Sarah exceeds the Secretary of the Interior’s Professional Qualification
Standards for both Architectural History and History. She has extensive
experience preparing environmental compliance documentation in support
of projects that fall under the CEQA/NEPA, and Sections 106 and 110 of the
National Historic Preservation Act. Sarah also has extensive experience
consulting with lead agencies and managing large scale projects for
municipalities like the City of Coronado, the City of San Diego, and the
County of Los Angeles.
EXPERTISE
• CEQA, NEPA, and Section 106 of the NHPA compliance
documentation in consideration of impacts to historical resources,
and historic properties.
• Large scale historic resources survey management and execution.
• Large scale historic context statement development.
• Community engagement.
• Resource significance evaluations in consideration of NRHP, CRHR,
and local designation criteria.
• Project design review for conformance with the Secretary of the
Interior’s Standards.
Sarah Corder, MFA Resume, Page 2
PROJECT EXPERIENCE
Historical Resources Research Report for 2125 5th Avenue, City of San Diego, California (2023).
South Environmental was retained by the owner of 2125 5th Avenue to prepare a Historical Resources
Research Report for a 1920s apartment building located at 2125 5th Avenue. This report included an
intensive-level pedestrian survey of the building, site development and archival research, and
recordation and evaluation of the building for historical significance in consideration of the NRHP, CRHR
and the City of San Diego designation criteria and integrity requirements. As a result of the significance
evaluation, 2125 5th Avenue was found eligible under City of San Diego Criterion C for embodying the
distinctive characteristics and being an excellent example of the Mission Revival style with a period of
significance from 1924-1928. In addition, the building also represents the early twentieth century
apartment building property type in the Uptown planning area of San Diego. The property was also
found significant under City of San Diego Criterion D for being designed by Master Architect Louis J. Gill
during the early years of his solo career. The building was found to be representative of Gill’s work in
San Diego and an excellent example of his design style. For these reasons, the property is also eligible
under NRHP and CRHR Criteria C/3. Ms. Corder served as the principal architectural historian for the
project and provided QA/QC for the project deliverables.
Historical Analysis for 315 Olive Avenue, City of Carlsbad, California (2022). South Environmental
was retained to prepare an historical analysis for the 315 Olive Avenue, located in the City of Carlsbad,
San Diego County, California. This analysis includes the results of an intensive-level, pedestrian survey of
the project site by a qualified architectural historian; building development and archival research; and
recordation and evaluation of one property for historical significance in consideration of NRHP, CRHR,
and City of Carlsbad historic resources inventory (HRI) designation criteria and integrity requirements.
As a result of the property significance evaluation, the property was recommended eligible for
designation in the NRHP at the local level, the CRHR, and the City’s HRI under NRHP Criterion C, CRHR
Criterion 3, and City Criterion C for its architectural merit. Responsibilities included QAQC of project
deliverables.
Mira Mesa Community Plan Area Historic Context Statement and Focused Reconnaissance
Survey, City of San Diego Planning Department, California (2020-2022). While working for her
previous firm, Ms. Corder served as the senior architectural historian and task manager for the project.
The project included the preparation of a historic context statement and a reconnaissance-level survey
for historical resources. The goal of the project was to identify the historical themes and associated
property types important to the development of Mira Mesa, accompanied by a reconnaissance-level
survey report focused on the master-planned residential communities within the Mira Mesa Community
Plan Area. While the historic context statement addressed all development themes and property types
within the community, the scope of the survey was limited to residential housing within the CPA
constructed between 1969 and 1990. This study was completed as part of the comprehensive update to
the Mira Mesa CPA and Programmatic Environmental Impact Report (EIR). Responsibilities included: task
manager, survey lead, and co-author of the historic context statement and survey reports. Ms. Corder
also provided QA/QC of all survey information and project deliverables.
University CPA Historic Context Statement and Focused Reconnaissance Survey, City of San
Diego Planning Department, California (2020-2022). While working for her previous firm, Ms. Corder
served as the senior architectural historian for the project. The project included the preparation of an
HCS that identified the historical themes and associated property types important to the development
of University City, accompanied by a reconnaissance-level survey report focused on the master-planned
residential communities within the University Community Plan Area. While the HCS addressed all
development themes and property types within the community, the scope of the survey was limited to
Sarah Corder, MFA Resume, Page 3
residential housing constructed between the 1960s and 1990s. Responsibilities for the project included
task management, survey leadership, and co-author of the historic context statement and survey
reports. Ms. Corder also provided QA/QC of all survey information and project deliverables.
Historical Resources Technical Report for the Preserve at River Bend Project, County of San
Diego, California (2022). While working at a previous firm, Ms. Corder served as the principal
architectural historian for the project. The project Area of Potential Effect (APE) comprises buildings and
structures over 45 years old, including a portion of the San Diego Aqueduct, the Lucio Dairy, Pete
Verboom Dairy, and two residential properties (34468 and 34440 Jamies Lane) functioning as small
farmsteads. As such, these resources were evaluated for historical significance in consideration of
potential impacts to historical resources under the CEQA, the County of San Diego Historic Preservation
Ordinance, the County of San Diego Resource Protection Ordinance (RPO), and Section 106 of the
NHPA. Ms. Corder also analyzed the project’s potential for adverse effects to the San Diego Aqueduct
were analyzed. Ms. Corder’s responsibilities included adverse effects analysis, review of the project
plans, coordination with County staff and clients, task management, co-authorship of the report, and
QA/QC of all project deliverables.
Coronado Citywide Historic Resources Inventory and Historic Context Statement, City of
Coronado, California (2019-2022). While at a previous firm, Ms. Corder served as the principal
architectural historian and project manager for the project. The project included the preparation of an
HCS and historic resources survey for all properties at least 50 years old within City of Coronado limits.
As part of this project, a detailed HCS for the City was developed that identified and discussed the
important themes, patterns of development, property types, and architectural styles prevalent
throughout the City. Responsibilities for the project included project management, preparation of DPR
forms, reconnaissance-level and intensive-level survey, survey leadership, co-authorship of the report,
development of registration requirements, archival research, and QA/QC for all project deliverables.
City of Coronado As-Needed Historic Research Consultant, City of Coronado, California (2019-
2022). While at a previous firm, Ms. Corder served as the principal architectural historian for the project.
The project involved working with the City of Coronado Community Development Department to
provide historic preservation services on an as-needed basis. Services scoped under the current contract
include historic resources surveys; archival research; preparation of evaluation reports in consideration
of NRHP, CRHR, and City of Coronado designation criteria; attendance at Historic Resource Commission
and City Council hearings; and review of projects for conformance with the Secretary of the Interior’s
Standards for Rehabilitation. Responsibilities included QA/QC of project deliverables and client
coordination.
The Enclave at Ivanhoe Ranch Project, Rancho San Diego, San Diego County, California (2020).
While working at her previous firm, Ms. Corder served as the project’s senior architectural historian. The
project included the preparation of a Historical Resources Technical Report (HRTR) in support of a
residential development project totaling approximately 121.9 acres in unincorporated San Diego
County. The project site included the Ivanhoe Ranch, an historic-era complex of horse ranch buildings
and accompanying residences located at 3256, 3261, 3263, 3267, and 3269 Ivanhoe Ranch Road. The
Ivanhoe Ranch was evaluated for historical significance in consideration of potential impacts to
historical resources under CEQA, the County of San Diego Historic Preservation Ordinance, and County
of San Diego Resource Protection Ordinance. The Ivanhoe Ranch was recommended eligible under
NRHP, CRHR and County of San Diego Criteria B/2/2 and C/3/3 for its association with important
historical figure John P. Scripps, architectural merit, and association with master designer Cliff May. A
detailed impacts assessment with associated protective mitigation was included in the HRTR.
Responsibilities included archival research and co-authorship of the report.
Sarah Corder, MFA Resume, Page 4
Sycuan Fee to Trust Project, San Diego County, California (2020). While working at her previous
firm, Ms. Corder served as the project’s senior architectural historian. The project included the
preparation of a technical report in support of a fee-to-trust transfer of five (5) parcels that cumulatively
total approximately 40 acres from the Sycuan to the Bureau of Indian Affairs (BIA). The project was
subject to Section 106 of the NHPA and its implementing regulation Title 36 Code of Federal
Regulations (CFR) Part 800. This report included the following components: development of a Project
APE Map; the relevant results of a California Historical Resources Information Systems records search
and background research; an intensive-level pedestrian survey of the APE for built environment
resources; and an historical significance evaluation of all properties more than 50 years of age within the
APE, in consideration of potential adverse effects to historic properties under Section 106 of the NHPA.
Ms. Corder’s responsibilities included task management, co-authorship of the report, and QA/QC of all
project deliverables.
San Diego Dam and Reservoir Citywide Inventory, City of San Diego Public Utilities Department,
California (2017-2020). While at a previous firm, Ms. Corder served as the project’s senior architectural
historian. The project included the preparation of a systemwide historic context statement and
evaluation of ten dam complexes and a flume for the San Diego Public Utilities Department. A detailed
historic context statement was developed after extensive archival research efforts and resources were
evaluated for historical significance in consideration of NRHP, CRHR, and City of San Diego designation
criteria and integrity requirements. The project also required intensive-level survey of all facilities and
multiple impacts assessments for proposed modifications to the City’s water infrastructure components.
. Responsibilities included archival research, co-authorship of the historic context statement, preparation
of DPR forms, assisting in the creation of a public brochure, and primary authorship of multiple dam
significance evaluations.
Historical Resource Evaluation for the Normal Street Department of Motor Vehicles, State of
California Department of General Services, San Diego, California (2017). While working at her
previous firm, Ms. Corder served as the project’s architectural historian. The project included the
preparation of a Historic Resources Technical Report (HRTR) for a project that proposed to demolish
and replace the Department of Motor Vehicles building located at 3960 Normal Street in the City of San
Diego. To comply with California Public Resources Code, Section 5024(b), the Department of General
Services must submit to the State Historic Preservation Officer (SHPO) an inventory of all structures over
50 years of age under their jurisdiction that are listed in or that may be eligible for inclusion in the
NRHP, CRHR, and California Historical Landmark. The Department of Motor Vehicles was found not
eligible. Responsibilities included archival research and co-authorship of the HRTR.
Historical Resources Technical Report for the Bird Ranch Property, Chula Vista, California (2017).
While working at her previous firm, Ms. Corder served as the project’s architectural historian. The
proposed project proposed the development of approximately 98 acres as an Active Recreation Area
and identified as the western portion of Planning Area 20 in the Otay Ranch GDP, that was adopted in
1993 and amended most recently in 2015. The proposed project may include demolition of all buildings
on the property to fully open the area to active recreation. The purpose of this technical report is to
evaluate the built environment resources located on the parcel for the NRHP, CRHR, and the City of
Chula Vista list of Historical Resources to satisfy the requirements of the CEQA. As a result of the project
three historical resources were identified and impacts to those historical resources were analyzed as part
of the project. Ms. Corder’s responsibilities included archival research and co-authorship of the report.
Email: mkrcelich@southenvironmental.com
Mobile: 610-739-8956
EDUCATION
B.A., History of Architecture,
Minor in Architecture with a
focus in Construction
Management, Syracuse
University, 2019
PROFESSIONAL
AFFILIATIONS
California Preservation
Foundation
National Trust for Historic
Preservation
Marlena Krcelich, BA
ARCHITECTURAL HISTORIAN
Marlena Krcelich is an Architectural Historian at South Environmental with a
background in historic preservation, advocacy, and hands-on conservation work.
She has experience in cultural resources preservation including identification,
research, writing, historical significance evaluations in consideration of the
National Register of Historic Places (NRHP), California Register of Historical
Resources (CRHR), and local-level designation criteria, and has experience
working with local Mills Act program requirements.
Ms. Krcelich meets the Secretary of the Interior’s Professional Qualification
Standards for Architectural History. She has knowledge and experience
regarding Section 106 of the NHPA, NEPA, and CEQA compliance, and
mitigation.
EXPERTISE
• Resource significance evaluations in consideration of NRHP, CRHR, and
local designation criteria.
• Project design review for conformance with the Secretary of the
Interior’s Standards.
• Assistance with project mitigation.
SPECIALIZED TRAINING
• U.S. Department of Transportation Federal Highway Administration
Section 106 Tutorial, 2022
• Introduction to Preservation Law & Easements, NTHP, 2021
• Commission Assistance and Mentoring Program, National Alliance of
Preservation Commissions, 2020
• Taking Stock of the Secretary of the Interior’s Standards, CPF, 2020
• Section 106 and NEPA, Advisory Council on Historic Preservation, 2019
Marlena Krcelich, BA Resume, Page 2
PROJECT EXPERIENCE
Historic Structures /Site Report Phase II for the 3237 State Street Project, Santa Barbara, Santa Barbara
County, California (2023). South Environmental was retained by American Indian Health and Services to
prepare a Historic Structures/Sites Report (HSSR) Phase II for the Fremont Hall Untied States Army Reserve
Center located at 3237 State Street. The Freemont Hall USAR Center is recommended eligible for designation
in the NRHP and CRHR under Criteria C/3 and was added to the City of Santa Barbara’s Historic Resources
Inventory in 2022. South Environmental reviewed the proposed project design plans for conformance with the
Secretary of the Interiors Standards for the Treatment of Historic Properties to ensure that project-related
impacts to the historic resources are less than significant. All proposed new construction and modification for
the Fremont Hall USAR Center was found to be in conformance with the SOIS for Rehabilitation. South
Environmental also provided a list of recommendations to ensure protection of the property during all project-
related construction activities. Ms. Krcelich served as the Architectural Historian for the project and prepared
all deliverables.
Historical Resource Research Report for the 2125 5th Avenue Project, San Diego, San Diego County,
California (2023). South Environmental was retained to prepare a Historical Resource Research Report in
support of the 2125 5th Avenue Project. One built environment resource over 45 years old within the project
site was identified and recorded. The resource was evaluated for historical significance in consideration of
NRHP, CRHR and City designation criteria. The subject property was found eligible for designation in the NRHP,
the CRHR, and as a City of San Diego Historical Resource under NRHP Criterion C, CRHR Criterion 3, and City
Criterion C and D for its architectural merit and association with Master Architect Louis J. Gill. The subject
property was determined a historical resource per CEQA Guidelines § 15064.5. Ms. Krcelich served as the
Architectural Historian for the project and prepared all deliverables.
Historic Resources Technical Report for the West Wind Drive-In Project, City of Goleta, Santa Barbara
County, California (2023). South Environmental was retained to prepare a Historic Resources Technical Report
in support of the West Wind Drive-In Project. One built environment resource over 45 years old within the
project site was identified and recorded that included a drive-in screen and accessory buildings related to the
property type. The resources were evaluated for historical significance in consideration of NRHP, CRHR and
City designation criteria and integrity requirements and were found not eligible under all designation criteria
and integrity requirements. The proposed project was found to have a less than significant impact on historical
resources under CEQA. Ms. Krcelich served as the Architectural Historian for the project and prepared all
deliverables.
Historic Built Environment Survey Report for the Barber Yard Specific Plan, City of Chico, Butte County,
California (2023). South Environmental was retained to prepare a Historic Built Environment Survey Report in
support of the Barber Yard Specific Plan. This report includes the results of a pedestrian survey of all built
environment resources over 45 years old within the project’s Area of Potential Effect (APE); site development
and archival research; and recordation and evaluation of the two resources for historical significance in
consideration of NRHP, CRHR and City designation criteria and integrity requirements. Both resources were
found eligible for designation in the NRHP, CRHR, and in the City of Chico Historic Resources Inventory under
NRHP Criteria A and C, CRHR Criteria 1 and 3, and City of Chico Criteria 1 and 3. The resources were determined
historical resources per CEQA Guidelines § 15064.5. In addition, four potential adverse effects were identified
as a result of the application of the Criteria of Adverse Effect. South Environmental provided Recommended
Marlena Krcelich, BA Resume, Page 3
Mitigation Measures for each adverse effect. Ms. Krcelich served as the Architectural Historian for the project
and prepared all deliverables.
Historical Analysis of 315 Olive Avenue, City of Carlsbad, California (2022). South Environmental was
retained to prepare an historical analysis for the 315 Olive Avenue, located in the City of Carlsbad, San Diego
County, California. This analysis included the results of an intensive-level, pedestrian survey of the project site
by a qualified architectural historian; building development and archival research; and recordation and
evaluation of one property for historical significance in consideration of NRHP, CRHR, and City of Carlsbad
historic resources inventory (HRI) designation criteria and integrity requirements. As a result of the property
significance evaluation, the property was recommended eligible for designation in the NRHP at the local level,
the CRHR, and the City’s HRI under NRHP Criterion C, CRHR Criterion 3, and City Criterion C for its architectural
merit. Ms. Krcelich served as the Architectural Historian for the project and conducted the survey and prepared
all deliverables.
PUBLICATIONS
Assistant Creator, Author, and Lead Designer: Preservation Brief: Older Buildings Support Affordable Housing.
Save Our Heritage Organisation. 2022.
Creator, Author, Videographer & Editor: Krcelich, Marlena. Repairing and Restoring Wood Windows Video.
Restoration Projects for your Historic Home. Save Our Heritage Organisation. 2022.
Creator, Author & Photographer: Krcelich, Marlena. San Diego’s Mid-Century Modern Marvels. Our Heritage
News. 2021.
Creator, Author, & Photographer: Krcelich, Marlena. San Diego Cultural Heritage Tours: Old Town San Diego
Part II: Heritage Park. Our Heritage News. 2020.
Creator, Author & Photographer: Krcelich, Marlena. San Diego Cultural Heritage Tours: Old Town San Diego.
Our Heritage News. 2020.
PRESENTATIONS
How Historic Preservation Intersects with Affordable Housing. Prepared for Save Our Heritage
Organisation. Moderated by Marlena Krcelich. March 16, 2022. Created questions and moderated a 1.5-
hour long discussion with three panelists on the topic of how historic preservation and affordable housing are
connected, and the benefits of reusing and repurposing older building stock. Presented to city officials, city
staff, community stakeholders, and general public in the San Diego and Southern California region.
A Half-Century of Historic Preservation in San Diego: Save Our Past for the Future. Prepared for Save
Our Heritage Organisation. Presented by Marlena Krcelich. June 15, 2021. Delivered a 1-hour PowerPoint
presentation on San Diego history, local preservation and designation regulations including historic districts,
cultural landscapes, adaptive reuse, and arts and culture. Discussed key preservation project examples and
successes, including mitigation, to community stakeholders and general public.
Historic Resource Analysis
314 Date Avenue in Carlsbad
B-1 August 2023
Appendix B: DPR Form Set
Page 1 of 36 *Resource Name or #: (Assigned by recorder) 314 Date Ave
P1. Other Identifier:
DPR 523J (Rev. 1/1995)(Word 9/2013) *Required information
State of California ⎯ The Resources Agency Primary #
DEPARTMENT OF PARKS AND RECREATION HRI #
PRIMARY RECORD Trinomial
NRHP Status Code 6Z
Other Listings
Review Code Reviewer Date
*P2. Location: Not for Publication ■ Unrestricted
*a. County San Diego and (P2c, P2e, and P2b or P2d. Attach a Location Map as necessary.)
*b. USGS 7.5' Quad San Luis Rey Date 2023 T 12 S ; R 04 W; of of Sec 07; MD B.M.
c. Address 314 Date Ave City Carlsbad Zip 92008
d. UTM: Zone 468238.46 mE/ 3667617.86 mN
e. Other Locational Data:
APN 206-080-24-00. The project site is located mid-block on the north side of Date
Avenue with Garfield Street to the west and the LOSSAN rail corridor to the east
*P3a. Description:
The subject property is a single-story residence that was constructed in 1940 and
has been altered beyond recognition. It has a concrete foundation and features
flat, shed and gable roof forms. There are a variety of cladding materials
including wood shake, board-and-batten, brick, and horizontal wood. It also has a
mix of window types including fixed and double-hung divided-light wood windows,
vinyl sliding windows, and glass block (see Continuation Sheet).
*P3b. Resource Attributes: (List attributes and codes) HP2. Single family property
*P4. Resources Present: ■ Building Structure Object Site District Element of District Other (Isolates, etc.)
P5b. Description of Photo: (view, date, accession #) Overview of east elevation, facing southwest.
*P6. Date Constructed/Age and
Source: ■ Historic Prehistoric Both
1940 (City of Carlsbad
Planning Division 2023)
*P7. Owner and Address:
Timm Family Trust
314 Date Ave
Carlsbad, California,
92008
*P8. Recorded by:
Marlena Krcelich
South Environmental
2061 N. Los Robles
Avenue, Ste. 205
Pasadena, California
91104
*P9. Date Recorded:
6/16/2023
*P10. Survey Type: Pedestrian
*P11. Report Citation:
Historic Resource
Analysis for 314 Date Avenue in Carlsbad, California (South Environmental 2023)
*Attachments: NONE ■Location Map ■Continuation Sheet ■Building, Structure, and Object Record
Archaeological Record District Record Linear Feature Record Milling Station Record Rock Art Record
Artifact Record Photograph Record Other (List):
Page 2 of 36 *Resource Name or # (Assigned by recorder) __314 Date Ave
*Map Name: San Luis Rey, California *Scale: 1:24,000 *Date of map: _2023__
DPR 523J (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary #
DEPARTMENT OF PARKS AND RECREATION HRI#
LOCATION MAP Trinomial
*Resource Name or # (Assigned by recorder) 314 Date Ave *NRHP Status Code 6Z
Page 3 of 36
DPR 523B (9/2013) *Required information
State of California The Resources Agency Primary #
DEPARTMENT OF PARKS AND RECREATION HRI#
BUILDING, STRUCTURE, AND OBJECT RECORD
B1. Historic Name: n/a
B2. Common Name: n/a
B3. Original Use: Single-family residence B4. Present Use: Single-family residence
*B5. Architectural Style: n/a
*B6. Construction History: (Construction date, alterations, and date of alterations)
• Constructed in 1940 (house and accessory buildings) (City of Carlsbad Planning
Division 2023)
• Rear addition added (Unknown Date) (NETR and observed alteration)
• Primary elevation 180 square foot addition (1967)
• Front (south elevation) addition (1967) (Permit No. 9329)
• Partial replaced shake siding (date unknown) (Observed alteration)
• Replaced windows and doors (date unknown) (Observed alteration)
• Replaced roof on garage (circa 2003)
• Replaced garage door (date unknown)
• Replaced siding on garage (date unknown)
• Replaced window and doors on garage (date unknown)
• Replaced siding on shop (date unknown)
• Demolished and replaced cold room with metal shed (date unknown)
• Demolished lath house (date unknown)
• Demolished “S” building (circa 2010)
*B7. Moved? ■No Yes Unknown Date: Original Location:
*B8. Related Features:
B9a. Architect: n/a b. Builder: n/a
*B10. Significance: Theme n/a Area n/a
Period of Significance n/a Property Type n/a Applicable Criteria n/a
See continuation sheet
B11. Additional Resource Attributes: (List attributes and codes) n/a
*B12. References: See Continuation Sheet
B13. Remarks:
*B14. Evaluator: Marlena Krcelich,
South Environmental
*Date of Evaluation: June 16, 2023
(Sketch Map with north arrow required.)
(This space reserved for official comments.)
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __4__ of __36__
*P3a. Description (Continued):
The primary (south elevation) consists of a 1967 addition and includes horizontal wood
siding and brick cladding on the bottom half of the elevation, with fixed and double-
hung divided-light wood windows. On the east side of the elevation is an exterior end
brick chimney that was also added as a part of the addition. This addition and elevation
have a shed roof with exposed wood rafter tails. The gable roof of the rear, original
facade of the building can be seen above the shed roof, with a dovecote in the top of
the gable (Exhibits 1 and 2).
Exhibit 1. Overview of primary (south) elevation, facing northwest.
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __5__ of __36__
Exhibit 2. Secondary overview of primary (south) elevation, facing northwest.
The east elevation consists of the original portion of the house and a rear addition
added at an unknown date. The division between these two sections can be seen where the
concrete foundation ends and a wooden crawl space area begins, in addition to the change
in roof line. The elevation is clad in shake siding and contains a protruding divided-
light wood window and vinyl sliding window. The elevation also contains a concrete porch
with metal railing leading up to the main entrance of the home. The entry door is not
original to the building (Exhibits 3 and 4).
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __6__ of __36__
Exhibit 3. Overview of east elevation, facing southwest.
Exhibit 4. Detailed view of east elevation rear addition area, facing west.
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __7__ of __36__
The north elevation contains two replacement vinyl sliding windows. There is a small
concrete porch with a wooden pergola at the interior corner where the original building
and the rear addition meet. A portion of the shake siding has been replaced on this
elevation (Exhibits 5 and 6).
Exhibit 5. Overview of north elevation, facing southeast.
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __8__ of __36__
Exhibit 6. Detailed view of porch and replacement shake siding, facing southeast.
The west elevation contains a mix of sliding vinyl windows and glass block windows,
and one entry door accessed via the concrete and wood porch. It contains nearly all
shake siding, exception for where the 1967 addition was added, which has horizontal
wood siding (Exhibits 7 and 8).
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __9__ of __36__
Exhibit 7. Overview of rear addition portion of west elevation, facing east.
Exhibit 8. Overview of front portion of west elevation, including 1967 addition,
facing northeast.
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __10__ of __36__
Identified and Observed Alterations to Main House:
• Rear (north elevation) addition (date unknown) (NETR 2023)
• Front (south elevation) addition (1967) (Permit No. 9329)
• Partial replaced shake siding (date unknown) (Observed alteration))
• Replaced windows and doors (date unknown) (Observed alteration)
The rear of the subject property has three accessory buildings. The first is a garage
with a gable roof, shake siding and new replacement siding, and one garage door on the
south elevation. The garage door is not original and the siding on this elevation has
been replaced. The rest of the garage is clad in shake siding, with some areas being
replaced, and has one vinyl replacement window and one replacement entry door (Exhibits
9 and 10).
Exhibit 9. Overview of south and west elevation of garage, facing north.
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __11__ of __36__
Exhibit 10. Overview of east elevation of garage, facing southwest.
Attached to the rear (north) elevation of the garage is the “shop” building which has
original features but is in poor condition. The shop has a gable roof and is clad in
horizontal wood siding with various wood windows. Some areas of the siding have been
replaced. On the north elevation is an original wooden door. Most of the east elevation
is obscured by trees and landscaping (Exhibits 11 and 12).
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __12__ of __36__
Exhibit 11. Overview of north elevation of shop, facing south.
Exhibit 12. Overview of west elevation of shop with deteriorated siding, facing
northeast.
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __13__ of __36__
The final accessory building on the property is a metal shed on a concrete pad
foundation. The shed has one set of double doors that faces north. The shed is located
in the same location as the Cold Room building, and evidence of the old foundation for
the Cold Room can be seen to the north of the metal shed (Exhibit 13).
Exhibit 13. Overview of shed with remnants of the Cold Room concrete foundation in
foreground, facing south.
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __14__ of __36__
At the rear central area of the property appears to remnants of landscaping or garden
beds. This area includes two circular, shallow depressions in the earth with some
wooden elements near the center (Exhibits 14 and 15).
Exhibit 14. Overview of rear of property and landscaping remnants, facing north.
Exhibit 15. Detailed view of wood elements in landscape remnant area, facing
northwest.
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __15__ of __36__
Summary of Alterations to Accessory Buildings:
Garage
• Replaced roof (circa 2003)
• Replaced garage door (date unknown)
• Replaced siding (date unknown)
• Replaced window and doors (date unknown)
Shop
• Replaced siding (date unknown)
Cold Room
• Demolished and replaced with metal shed (date unknown)
Lath House
• Demolished (date unknown)
“S” Building
• Demolished (circa 2010)
*B10. Significance (Continued):
Historical Overview of Carlsbad
Early Carlsbad (1769-1900)
In 1769, Don Gaspar de Portola and Fr. Juan Crespi passed through the area that
is now Carlsbad. By 1798, Fr. Fermin de Lasuen established the Mission San Luis
Rey de Francia in the present-day neighborhood of San Luis Rey in the City of
Oceanside. Land to the south of the Mission was used as ranchland that was farmed
by the missionaries as well as Native American laborers who had been displaced
under Spanish rule and force to convert to Christianity (Sprague-Bentley 2009;
Engelhardt 1927).
Following the end of the Spanish period in 1822, Juan María Romulado Marrón was
granted Rancho San Francisco (or what would later be known as Rancho Agua
Hedionda) by the Mexican Government. Following his death in 1853, the rancho
stayed with his family until it was purchased by Francis J. Hinton. After Hinton’s
passing in 1870, a large portion of the rancho was purchased by the Robert Kelly
family, who granted a coastal right-of-way to the Southern California Railway in
1880. The northernmost and most fertile portion of the Rancho known as La
Rinconada de Buena Vista remained with the Marrón family (Sprague-Bentley 2009).
In the 1880s, mineral and artesian water wells were discovered on land northwest
of Rancho Agua Hedionda owned by John Frazier. These wells were said to be equal
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __16__ of __36__
to those found in the famed spa town of Karlovy Vary (or Karlsbad in German) in
the Czech Republic region of Bohemia.
By 1887 the new town name of Carlsbad had taken hold and the Carlsbad Land and
Mineral Water Company was formed and contributed $50,000 to build the Carlsbad
Hotel shortly thereafter. The company also set to work laying out the town grid,
which originally included numbered streets running east-to-west, as well as
several small homes (Gutierrez 2002). The mineral water and hotel drew tourists
to the region through the end of 19th Century. Six years after Robert Kelly’s
passing in 1890, Rancho Agua Hedionda was divided amongst his nieces and nephews,
as Kelly had no children of his own (Sprague-Bentley 2009). Between 1892 and
1896, the Rancho was held in common except for a section in the northwest which
was owned by a Mr. Thorpe (Gutierrez 2002).
During the drought years of the 1890s, Mr. Thorpe’s portion was sold to the Thum
Brothers of Grand Rapids, Michigan. O & W Thum were “wealthy capitalists” known
for manufacturing “Tanglefoot” fly paper and with large real estate holdings in
both Carlsbad and El Cajon, showing on maps as “Thum Lands” (Escondido Times
1907a; Gutierrez 2002).
The next 20 years in Carlsbad was a period of slow to no growth stemming from an
economically crushing drought. Many families left Carlsbad during this period,
with farming options limited to dry farming of beans, corn, and hay. Those that
stayed were able to get some water from small artesian wells they dug themselves
or from nearby streams.
Early Residential Development (1900-1925)
The South Coast Land Company was established by a group of investors who were
eager to subdivide and sell land within the Rancho that they had obtained from
Carlsbad Land and Mineral Water Company (Orton 1994). On March 14, 1906, a deed
was filed with the County Recorder in which Fletcher-Salmons Investment Company
conveyed nearly 10,000-acres between Leucadia and Oceanside to the South Coast
Land Company. “Included in the holdings is the entire townsite of Leucadia, and
parts of Eatonville, Merle, Carlsbad, South Oceanside and considerable property
in Oceanside itself.” The Company had been quietly acquiring land along the coast
in coordination with the future plans of railway magnate H.E. Huntington (Times-
Advocate 1906). In 1906, Gerhard Schutte sold his residence on Carlsbad Boulevard
to the Company, who used it as housing for their employees (Gutierrez 2002). By
1907, the company had acquired all of Del Mar, most of Oceanside, and all of
Carlsbad and Leucadia, just in time for the arrival of H.E. Huntington’s Pacific
Electric Railway, which proposed construction of a line from Del Mar to Los
Angeles within one year (Escondido Times 1907b).
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __17__ of __36__
In 1915, the South Coast Land Company acquired an additional 2,000 acres from
the estate of Hiram Tubbs and the F&W Thum Company, which included one and-a-
half miles (or 900-acres) of oceanfront property in Carlsbad (Times-Advocate
1915a). Shortly thereafter, the company ordered over 50,000 lemon trees for
planting in the new tract. Most critically to their success was the company’s
ability to pipe water to the tract via its pumping plant in South Oceanside
(Times-Advocate 1915b) through an arrangement with the City of Oceanside that
gave the Company rights to 200 inches of San Luis Rey diversion water (Times-
Advocate 1920a).
With water infrastructure in place, the company hired Louis Leonhard to work as
the sale agent for their property in Carlsbad (Times-Advocate 1920b) and
advertisements for Carlsbad By the Sea “The Wonderland” began to pop up in local
newspapers, enticing prospective buyers with amazing weather that produced peas
that “never freeze,” fertile soil, and “frostless irrigated lands” at $600 per
acre including one share of stock in the Oceanside Mutual Water Company (Times-
Advocate 1920c). After receiving a significant number of inquiries from
prospective buyers who were seeking irrigated lots with a home already built,
the South Coast Land Company pivoted to selling land with newly constructed homes
throughout their Carlsbad land holdings. The plan was to select 5, 10, and 20-
acre tracts “offering the most ideal homesite” and to construct different style
houses on each tract. “Plans for several styles of bungalows of from five to
seven rooms are now being prepared by a firm of Los Angeles architects” (Times-
Advocate 1920d).
Following the start of the Mexican Revolution in 1910, a large number of Mexican
immigrants also settled in Carlsbad at this time, with many employed in the
railroad industry, as laborers in the fields, or as tradesmen. The earliest
Mexican settlers purchased land in the area near Walnut Avenue and present-day
Roosevelt Street into the 1920s in what would become known as Barrio Carlsbad
(also known as Barrio Carlos). Pablo Ramirez was one of the first to arrive in
1918, building a house at the southwest corner of Walnut Avenue and Second Street
(now Garfield Street) that is still standing today. Another early arriver was
Pablo Trejo, who purchased five lots on the northwest corner, constructed two
houses, a garage, and a market (Orton 1987). The market Trejo set up on his land
became an informal neighborhood gathering place. Small houses were soon developed
in the area and Mexican laborers and their families were able to purchase homes
for a reasonable price. Still, Mexican children were segregated in school and
not allowed to speak Spanish. In the 1920s, Barrio Carlsbad developed a pool
hall, school, and churches which quickly became the center of community life
(Orton 1987, Caltrans 2008).
Farming and Agriculture
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
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DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __18__ of __36__
In 1915, 700 acres in the area called “the mesas” near Carlsbad opened up for
farming, with agriculturalists touting the area as “the world’s greatest year-
round gardening acreage if water were supplied.” Water was supplied via the South
Coast Land Company’s connection to the San Luis Rey River allowing Carlsbad
farmers to produce a variety of crops including tomatoes, green beans, green
peas, lemons, walnuts, almonds, and figs. Large tracts of avocado groves were
also being planted in Carlsbad (Times-Advocate 1915c). As housing sales boomed,
the newly irrigated lands of Carlsbad became primed for agricultural success. A
new packing house was constructed to manage the first pea crop that came to
market in 1920, with local shipments sent to Los Angeles and San Francisco (Times
Advocate 1920e).
The first avocado grove in Carlsbad was planted in 1916 by Sam Thompson, sparking
a booming new industry for the community (Gutierrez 2002; Orton 1987). In October
1923, Carlsbad held its first Avocado Day festival on Coast Highway and announced
the adoption of the slogan “The Home of the Avocado.” With approximately 2,000
people in attendance, local avocado growers offered tours of their ranches
followed by a seven-course dinner consisting exclusively of avocado dishes to
demonstrate the fruit’s versatility (Times-Advocate 1923). By 1934, Carlsbad
became the heart of the avocado industry and by 1948 the crop had one of its
highest production years (Orton 1994).
In 1921, Luther Gage, who came to Carlsbad from Montana, was first person in
Carlsbad to grow flower bulbs commercially, with his first operation set on five
acres at Tamarack and Jefferson. Gage would go on to lease an additional 14 acres
“on which he cultivated a number of varieties, including freesia, iris,
ranunculous, anemones, ixias, sapraxis, gladiolus, baby glads, and watsonia” and
sold his bulbs to buyers across the U.S., France, and the Netherlands. Another
successful grower was E.P. Zimmerman who was known for his experiments with
hybridization (Orton 1987).
Infrastructure and Commercial Development (1925-1940)
Parallel to the development of new residential tracts was the development of
infrastructure and community services to support the growing town. In 1923, the
Carlsbad Chamber of Commerce was founded to work in the interest of residents
and local businesses. The Chamber would petition the San Diego County Supervisors
for road improvements, building codes, streetlights, and a new sewage system. In
1925 the town saw the construction of a new sewage plant and associated lines.
Also in 1925, the Carlsbad Champion local weekly newspaper was established, which
filled a gap in community reporting left behind when W.W. Borden’s Spirit of
Love newspaper closed in 1924. In 1925, R.G. Chase constructed the Los Diego
Hotel at Grand and State and two years later constructed the Carlsbad Theater
(Orton 1994).
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
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Property Name: 314 Date Avenue
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In 1929, a portion of downtown was forced to rebuild following a devastating
fire that started on State Street and wiped out six businesses (Gutierrez 2002).
Construction also continued on the California-Carlsbad Mineral Springs Hotel,
which opened in 1930 and attracted numerous tourists, particularly from the
Hollywood area, who would also stay at the Twins Inn while passing through town
on their way to or from Los Angeles/Baja (Sprague-Bentley 2009; Times-Advocate
1930). A miniature golf course soon opened directly across the street from the
Hotel and was said to be the second largest course in California (Gutierrez
2002).
Carlsbad was not immune from the effects of the Great Depression, which saw the
closure of the California-Carlsbad Mineral Springs Hotel and the collapse of
numerous small avocado farms, many of which were purchased on a whim by
inexperienced farmers during an Avocado Day Festival. Most experienced farmers
in the region survived the Depression after having recently suffered through the
hardships of drought. Barrio Carlsbad saw many families leave during the
Depression as part of military service or for other jobs in different industries
(Caltrans 2008). But not all of Carlsbad suffered during the Depression. In 1933,
the Works Progress Administration (WPA) or Public Works Administration (PWA)
constructed a drainage system in Carlsbad. In 1936, the Davis Military Academy
relocated to Carlsbad from Pacific Beach, bringing much needed cash to the town.
In 1939, longtime resident Julia Shipley donated a piece of her land to the
California State Forestry Department to build a fire station. The late 1930s
also saw prosperity to the flower industry, with W.C. Garrett selling his entire
bulb crop of 20 million flowers (Gutierrez 2002).
World War II and Postwar Development (1941-1990s)
In 1942 the U.S. Marine Corps arrived at Rancho Santa Margarita to establish
Camp Pendleton, creating a significant opportunity for the local economy in
Carlsbad with a growing need for civilian workers both on and off base. However,
it also created a housing shortage as military personnel and their families moved
into the area. Ultimately, the influx of military families breathed new life
into the Carlsbad real estate market and local businesses. The growing population
did not come without its challenges. The postwar years in Carlsbad saw an
overtaxed water system, a strained local school system, and struggled to maintain
basic services. In 1948, the San Diego Gas and Electric Company purchased 110
acres along the Agua Hedionda Lagoon to construct a power plant that would not
only generate electricity but would produce tax revenue that could be used to
fund a new city government (Gutierrez 2002).
By the 1950s, growing dissatisfaction among residents with the San Diego County’s
administration of Carlsbad led to serious talks of a vote on incorporation. These
talks came to a head when a fire destroyed a local family’s home after multiple
attempts by locals to call on State and County fire services for assistance only
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
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to discover that there were no nearby fire hydrants to put out the fire. After
a failed attempt to annex to the City of Oceanside, the idea of incorporation
began to gain steam. Incorporation was not favored by rural residents and farmers,
who believed it meant eliminating farmers in favor of subdivisions and increased
development. On June 4, 1952, residents of Carlsbad voted to incorporate
(Gutierrez 2002).
The first big issue to tackle following incorporation was the lack of a reliable
local water supply. In 1945, construction finally began on the San Diego Aqueduct,
which would bring Metropolitan Water District of Southern California water from
the Colorado River Aqueduct at the San Jacinto Tunnel to the San Vicente
Reservoir. Despite issues and delays, the project was completed and water from
the Colorado River flowed into the San Vicente Reservoir for the first time in
late November 1947, and the San Diego Aqueduct was dedicated in December of 1947.
In 1956, a bond passed to finance construction of a pipeline that would connect
with the San Diego Aqueduct, with the newly established Carlsbad Municipal Water
District covering over 30,000 acres. By 1958, the pipelines were connected to
the aqueduct, providing the area with a reliable source of clean water and
increasing land values. Still, complaints remained regarding a lack of street
lighting, zoning issues, lack of proper sewage disposal services, dilapidated
housing, street flooding, and the lack of a freeway underpass at Chestnut. These
issues set the 1960s up to be a decade of civic improvements in Carlsbad
(Gutierrez 2002).
The 1960s in Carlsbad is primarily characterized by the construction of civic
buildings including a new sewage plant at Encina (construction throughout the
1960s), the Georgina Cole Library (1967), and the City Hall and Police Department
complex (1968); downtown street improvements (throughout the 1960s); as well as
expansion of the City’s geographical border through a series of land annexations
that increased Carlsbad’s city area from 7.5 to 11.3 square miles. However, the
1960s also included a residential development boom when one of the largest
developers, Kamar Construction Company, began construction on numerous
residential subdivisions in Carlsbad including Falcon Hills, Tamarack Manor, and
Holiday Manor. The residential boom had a devastating effect on the flower
industry in Carlsbad, which was once considered the City’s largest employer.
Increases in taxes on agricultural land became too much for some farmers to bear,
and gradually the Carlsbad flower fields succumbed to new development.
The 1970s through 1990s saw exponential growth in Carlsbad. Some of this growth
was facilitated by the City enlarging its boundaries when it annexed La Costa
and Carrillo Ranch, increasing the City’s land by an additional 5,485 acres in
1972. The City continued to annex pieces of land and by 1985 it annexed Batiquitos
Lagoon, Ponto Beach, La Costa, Green Valley, areas around the Palomar Airport,
and land east of El Camino Real. With more land annexations came a larger
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population and more demand, leading to construction of more civic buildings. By
1985, the downtown area was beginning to improve and in 1988 the first
redevelopment agency bonds included $12 million for downtown improvement projects
(Gutierrez 2002).
Carlsbad Horticulture Industry (1915-1960)
Carlsbad’s development of the horticulture industry began in the early 20th
century when the South Coast Land Company purchased all the remaining land that
the Carlsbad Land and Water Company owned, and drilled six water wells in the
San Luis Ray Valley that would supply the City with water. This influx of water
sparked the arrival of many people, including farmers. The first avocado grove
was grown by Sam Thompson in 1916 and would go on to become a successful industry.
In 1922, farmers hosted the first annual Avocado Day Festival, bringing awareness
to locals about the unique fruit and how it could be prepared and consumed. By
1928, Carlsbad was promoting itself as the “Home of the Avocado” and the festival
brought in approximately seven thousand people. The success of the industry led
to the South Coast Land Company selling five-acre lots specifically marketed as
avocado groves (Gutierrez 2002). Other well-known grower included L.C. Alles,
who had the largest individual planting in the County at 26 acres, E.G.
Litchfield, a former wheat farmer who tried his hand at growing the fruit, and
A. W. Theisinger, who switched occupations from a jeweler to a grower upon seeing
the boom of the industry. In 1923, Thompson, Alles, and John Newberry formed the
Carlsbad Avocado Growers Club, which grew into 92 members within just a few
years. The peak of planting avocado trees occurred in 1935 to 1940 and the end
of the booming industry came in the late 1940s, primarily due to Carlsbad’s
recurring issues with water supply and the increased salinity affecting the
trees’ ability to grow. In addition, the influx of new people created higher
demand for housing on avocado growing land (Orton 1987).
While Carlsbad was known for its avocados, it was also well known for its flower
and bulb industry. Early pioneers of flowers in the area included E. P. Zimmerman,
Clint and Elmer Pedley, and Luther Gage. Gage, who came to Carlsbad from
Montebello in 1921, was the first to grow commercial flower bulbs in the City.
He originally leased five acres of land, later expanding his operation by another
14 acres where he grew a variety of flowers including freesia, ranunculus, iris,
ixias, anemones, gladiolus, baby gladioulus watsonia, and sapraxis. Gage shipped
his bulbs across the United States, as well as internationally to France and the
Netherlands (Orton 1987).
Brothers Clinton and Elmer Pedley got their start as gladioli growers. However,
in 1934, Clinton was given some bird of paradise seeds as partial payment on a
debt, and he and Elmer began planting and experimenting with cultivating these
new unique flowers. By 1951, they transferred greenhouse specimens to the
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outdoors and successfully grew a commercial grove on Magnolia Avenue. The
Pedley’s went on to partner with Carlsbad grower Donald Briggs and formed the
California Bird Company and experienced great success (Orton 1987). More
information about Clinton Pedley and his role as a California grower is presented
in Section 3.3.
Zimmerman was a former Los Angeles landscape architect who grew watsonia flowers
on eight acres of land in Paradise Valley. He was known for experimenting with
watsonia hybrids, creating new colors that provided variation from the naturally
occurring white and pink blooms (Orton 1987).
In 1939, W.C. Garrett, ranunculi, narcissus, and anemone grower, sold his crop
of 20 million flowers before it was harvested. His fields ran parallel to the
train tracks that went through the City and therefore drew the attention of
travelers. There was so much interest, the train began slowing down when it
passed the fields to allow a longer period of enjoyment for passengers. Garrett
began walking people through the fields, giving tours, and his businesses
attracted thousands to view his fields (Gutierrez 2002).
Flower growers in Carlsbad were most strongly impacted by the industrial and
residential growth in the 1960s. The flower industry was Carlsbad’s largest
employer up until this time, when it began to rapidly decline. Factors
contributing to its decline included the paving over of fields for new development
and increases in property tax assessments. Agricultural land began to be
classified as potential subdivision land, raising the tax by 250% between 1961
and 1965. Though farmers protested the change, taxes began exceeding the profit
farmers made from their flower sales, forcing many out of business. The acres of
flower fields were converted into commercial, industrial, and residential areas
(Gutierrez 2002).
Property History
A subdivision map from August of 1915 shows that the land on which 314 Date
Avenue (subject property) is located was part of the Thum Lands, owned by the
Thum brothers, and was labeled as Tract 230 (Exhibit 16). A second map from 1922
titled Map of Palisades also shows that the general area of the subject property
was still a part of Thum Lands. The subject property is slightly out of range of
the marked areas of this map (Exhibit 17). City of Carlsbad records indicate
that the Carlsbad subdivision tract named Palisades was filed on February 5,
1923 and contained all properties south of Walnut Avenue and east and west of
Garfield Street (City of Carlsbad 1975). By April 1924, a Map of Palisades Number
Two was produced and shows that Date Avenue and the subject property lot were
officially a part of the Palisades Subdivision tract and the City of Carlsbad
(Exhibit 18) (City of Carlsbad 1924).
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Exhibit 16. Subdivision map of Carlsbad “Thum Lands” filed in August 1915
showing the approximate location of the subject property in red
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Exhibit 17. 1922 Map of Palisades subdivision, with approximate location of
subject property outlined in red
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Exhibit 18. 1924 Map of Palisades Two subdivision, showing the subject property
in red
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The lot at 314 Date Avenue is not present on the 1925 or 1929 Sanborn Fire
Insurance Maps as it is located further south than the maps’ range encompasses
(Sanborn 1925, 1929). The area does appear on topographic maps from as early as
1893, at which time early development in Carlsbad was concentrated in the present-
day village area, and the future location of the subject property was undeveloped.
The Southern California Railroad ran through the town, traveling south towards
Encinitas, just east of the subject property. The earliest photograph of the
subject property is a 1932 aerial which shows the land had no buildings or
structures and was being used for agricultural purposes (NETR 2023). Nearby
buildings were single-family residences. The property's appearance was similar
in 1938 and 1939, with no major changes (NETR 2023; UCSB 2023).
The subject property was constructed in 1940 (City of Carlsbad Planning Division
2023). A rear addition was added to the house at an unknown date. By the early
1940s, topographic maps show substantial development in Carlsbad. Aerial imagery
from 1947 demonstrates that this development shifted much of the land from
agricultural use to residential and commercial use, with development near the
subject property consisting of mainly single-family homes. In 1947, the subject
property contained a single-family residence along Date Avenue, and what appeared
to be four accessory buildings along the west side and at the rear of the parcel.
These buildings are defined on the Assessor Record as the garage, shop, cold
room, and “S” which is not clearly defined. The Assessor Record also notes a
building titled “L.H.” between the cold room and “S” which is inferred to be a
lath gardening house, due to the description of the floor as dirt and the building
material as lath. This building does not appear clearly on aerials. The remaining
area at the rear lot appeared to be used for agricultural purposes, with rows of
plants visible in aerial imagery. In 1953, the property appeared unchanged other
than increased size of the trees on the property (NETR 2023; UCSB 2023).
In 1966, a permit application was filed for the construction of a 180 square
foot addition (City of Carlsbad 1966, Permit No. 9329). The Assessor Record
confirms that this addition was added to the primary (south) elevation, running
the full length of the house and completely obscuring the original façade (County
of San Diego 2023). Two additional permit applications were filed for the
property, both in 1971 and related to the installation of a new sewer line (City
of Carlsbad 1971, Permit No. 71-357 and SE710320).
In 1985, owner Marie Pedley filed a request with the City to change the zoning
of the parcel from R-1 (Single-Family Residential) to RD-M (Residential Density-
Multiple). However, this request was denied in 1989 (City of Carlsbad 1989, Doc.
No. 89-30043).
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In circa 2003, the garage, shop, and cold room appeared to have their roofs
replaced (NETR 2023). In 2008, Cal Structures, Inc. proposed a project that
would demolish all existing buildings on property and construct a three-unit
condominium subdivision. However, this project was never realized (City of
Carlsbad 2008). By circa 2010, the yard appeared to no longer be used for
growing and agricultural purposes. By circa 2012, the rearmost accessory
building was removed (NETR 2023). The lath house was also removed, and the cold
room was replaced with a new metal shed (dates unknown). By the mid-2010s, the
property appeared similarly as it does in present day.
Owner/Occupant Research
Background research into former property owners/occupants revealed several people
occupied the property after its original owners passed away. These
owners/occupants are outlined in the table below (Ancestry 2023; ParcelQuest
2022; San Diego County Clerk 2022):
Year(s) Name Notes
1940-
1989
Clinton Pedley
Marie Pedley
See discussion below
1987-
1993
Mark J Austin No significant information found
1993 John V Cerro
Denise Cerro (Wright)
No significant information found
1994 Sharol A Cornea No significant information found
1998-
2001
Sue Ann Lewin No significant information found
1999-
2008
Beverley Sue Wright No significant information found
2006-
2011
Jiao Yu No significant information found
2007-
2010
Vickie Santos No significant information found
2007-
2012
Francisco M Santos Sr No significant information found
2012 Carol M Gustin No significant information found
2010-
2023
Melanie M Gustin
Jens Peter Timm
No significant information found
Clinton Pedley
Clinton Leon Pedley is listed as the original owner of the subject property (City
of Carlsbad 1990). Clinton was born on February 7, 1901, in Pomona, California
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(U.S. World War II Draft Card 1940). In 1940, Clinton lived at Date Avenue with
his wife Marie Louise Kounousky. He was noted to be self-employed with his place
of employment listed as his personal residence at 314 Date Avenue (U.S. World
War II Draft Card 1940). By 1971, Clinton was still the owner as evidenced by a
sewer permit from that year (City of Carlsbad 1971, Permit No. 71-357). Clinton
passed away on January 1, 1985 (Carlsbad Journal 1985). It is inferred that the
property passed to his wife Marie, who continued to own the property until at
least 1989 based on a City document from 1989 listing her as the owner (City of
Carlsbad 1989).
Clinton Pedley was born in Pomona, California and moved to Carlsbad with his
wife in 1926 to begin a life as a flower grower. Pedley got his start alongside
another nurseryman, Luther Gage, with a focus on growing gladioli in the winter.
In the 1930s, Pedley’s focus shifted to cultivating a new plant, which gained
him national recognition (Carlsbad Journal 1985). In 1934, Pedley was given seeds
of the rare bird of paradise (Strealitzea reginae) plant from South Africa as
repayment for a debt. This plant was not yet cultivated or popular in the Southern
California area. Pedley, along with his brother Elmer Pedley, combined this
strain of seeds with other seeds they received from famous horticulturalist,
Kate Sessions, and began experimenting with crossbreeding. At this time, Pedley
resided at 314 Date Avenue, and used his large backyard to carry out this
experimentation (City of Carlsbad 1990; Taylor 1961). Bird of paradise plants
are tricky to grow, requiring specific conditions and acclimation, and it took
the Pedleys’ years to perfect the plant (Carlsbad Journal 1985).
In the late 1940s and early 1950s, lack of water in the Carlsbad area resulted
in many avocado farmers abandoning their avocado groves. Clinton and Elmer
capitalized on this opportunity and began growing their fully cultivated and
commercially ready bird of paradise plants in an abandoned grove located on
Magnolia Avenue. Their growing was a success, and when Carlsbad was incorporated
as a City in 1952, the bird of paradise was chosen as the official City flower
(Carlsbad Journal 1985). Elmer, Clinton, and a third partner, Donald F. Briggs
went on to become partners in a new business in 1945 named California Birds,
Inc. after their trademark product. By the late 1950s, they were flying more
than one million stems of the plants by air to the Midwest and Eastern United
States to be sold as a product in florist shops (Taylor 1961). Research did not
reveal when exactly Clinton and Elmer no longer worked in the flower growing
business, however the flower industry tapered off in Carlsbad in the early 1960s
(Gutierrez 2002).
In addition to his career as a well-known flower grower, Clinton Pedley was
heavily involved in his community in several other ways. He was a member of the
Oceanside-Carlsbad High School and Junior College Board for 15 years, serving a
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term as president, and continued to serve on the MiraCosta College board for
another 10 years, when the two entities split. When the MiraCosta College was
formed, Clint selected the land where the college would be constructed, choosing
a plot of land east of Oceanside. He represented the board as trustee at the
groundbreaking of the new campus in 1963. MiraCosta College honored Pedley’s
years of service by dedicating an on-campus park to him, with a plaque
acknowledging his work (Carlsbad Journal 1985; Gapen n.d).
Significance Evaluation
The following provides an evaluation of the subject property in consideration of
CRHR and City of Carlsbad designation criteria. Given the similarities in the
criteria of these programs, the criteria are addressed together to avoid
duplicative text.
CRHR Criterion 1. Is associated with events that have made a significant
contribution to the broad patterns of California’s history and cultural heritage.
City Criterion A. It exemplifies or reflects special elements of the city’s
cultural, social, economic, political, aesthetic, engineering or architectural
history.
The subject property was constructed in 1940 as a single-family residence, a
time when Carlsbad was beginning to expand its residential development due to
the influx of people during World War II. Residential construction in Carlsbad
was dominated by Kamar Construction Company, one of the area’s largest developers
who constructed numerous residential subdivisions in Carlsbad including Falcon
Hills, Tamarack Manor, and Holiday Manor. In addition, the flower industry was
also experiencing success during this time, while the avocado industry was slowly
tapering off in favor of more civic, commercial, and residential development.
While the subject property is a residential building that was constructed during
a national and local housing boom, it is it not associated with Kamar Construction
Company and has no strong connection to the national movement, and instead exists
as independent construction.
Furthermore, while the property is associated with the flower growing industry
due to Clinton and Elmer Pedley’s early work with bird of paradise plants at the
property, it was not constructed with the intention of being used for any kind
of horticultural work. The property was also used only in the very early years
of their work, before the Pedley’s began their large-scale commercial production
of bird of paradise plants at an abandoned avocado grove on Magnolia Avenue.
Therefore, due to a lack of strong association with any events related to Carlsbad
residential development or horticulture, the subject property is not eligible
under CRHR Criterion 1 or City Criterion A.
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CRHR Criterion 2. Is associated with the lives of persons important in our past.
City Criterion B. It is identified with persons or events significant in local,
state or national history.
To be found eligible under this criterion, a property must be directly tied to
an important person and the place where that individual conducted or produced
the work for which they are known. The subject property is a single-family
residence that has had several owners/occupants since its construction. Its
original owners were husband and wife, Clinton and Marie Pedley. Clinton’s
brother, Elmer Pedley, was also associated with the property by working with
Clinton to cultivate bird of paradise plants in the backyard in the 1940s.
However, once the Pedley’s successfully cultivated bird of paradise plants for
commercial production, they moved their work to a grove where they operated the
California Bird Company and sold the plants commercially. In addition, there is
little physical evidence of the early growing of bird of paradise plants at the
subject property. The accessory buildings on the property that were likely
associated with horticultural activity included the cold room, lath house, and
“S” building, all of which have been demolished. While the garage and shop are
extant, they are in poor condition and have undergone several alterations
including replaced siding on both buildings, and replaced windows, doors, and
garage door. Furthermore, the substantial alterations to the main house's primary
facade make it unrecognizable to the time in which Clinton and Elmer were carrying
out their productive work on the property. In addition, Clinton was also known
for his roles as an integral member of the Oceanside-Carlsbad High School and
Junior College Board and helping to establish MiraCosta College and serving on
the school’s board as well. While this work was important, it does not rise to
the level of significance necessary for designation under this criterion.
Therefore, the subject property is not eligible under CRHR Criterion 2 or City
Criterion B.
CRHR Criterion 3. Embodies the distinctive characteristics of a type, period,
region, or method of construction, or represents the work of an important creative
individual, or possesses high artistic values.
City Criterion C. It embodies distinctive characteristics of a style, type,
period or method of construction, is a valuable example of the use of indigenous
materials or craftsmanship or is representative of a notable work of an acclaimed
builder, designer or architect.
The subject property has been altered beyond recognition and therefore has no
recognizable architectural style. The original 1940s construction has been
obscured on the primary (south) and north elevations due to two separate
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additions. The north addition was added to the rear of the house (date unknown)
and the south addition was added in 1967, completely concealing the original
1940s primary elevation. Other modifications to the house include replacement of
original windows and doors, and replacement of the shake siding. In addition,
there were originally five different accessory buildings concentrated along the
western edge of the property. Three of the five buildings have been demolished,
with one of them being replaced with a newer metal shed. The two remaining
accessory buildings, the garage, and the shop, are altered and in poor condition.
The primary (south) elevation of the garage has no resemblance to its original
design. Furthermore, the subject property was not found to be the work of a
notable builder, designer, or architect. Therefore, due to an abundance of
significant alterations and overall lack of integrity, the subject property is
not eligible under CRHR Criterion 3 or City Criterion C.
CRHR Criterion 4. Has yielded, or may be likely to yield, information important
in prehistory or history.
City Criterion D. It is an archaeological, paleontological, botanical,
geological, topographical, ecological or geographical site which has the
potential of yielding information of scientific value.
The subject property is not significant as a source, or likely source, of
important historical information nor does it appear likely to yield important
information about historic construction methods, materials or technologies.
Therefore, the property is not eligible under CRHR Criterion 4 or City Criterion
D.
City Criterion E. It is a geographically definable area with a concentration of
buildings, structures, improvements, or objects linked historically through
location, design, setting, materials, workmanship, feeling and/or association,
in which the collective value of the improvements may be greater than the value
of each individual improvement.
The block on which the subject property is located exhibits properties from
various decades between the early 20th century and the early 21st century, creating
a wide variety of architectural forms and styles of various scale throughout the
area, resulting in an overall lack of architectural/visual cohesion. In addition,
some of the modest single-family homes in the area have been replaced with more
modern, larger homes or condominiums, such as the property directly to the west
of the subject property. While the street still retains a residential focus, it
is not united by a specific style, period, or theme. Therefore, there is no
potential for the subject property to contribute to an historic district and the
subject property is not eligible under City Criterion E.
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Integrity
Location: The subject property retains integrity of location. The property is
sited on the original location it was constructed in its original orientation.
Design: The subject property lacks integrity of design. Two additions, demolition
of three accessory buildings, and significant alterations to the main house and
the accessory buildings have left the property almost unrecognizable to its 1940s
design.
Setting: The subject property has diminished integrity of setting. Although the
home remains on a residential street in a primarily residential neighborhood,
several of the surrounding properties have been modified or expanded with new
construction homes and large-scale condominiums.
Materials: The subject property lacks integrity of materials. Many of the
original materials have been replaced or obscured by subsequent additions on the
north and south elevations of the main house. Original materials have also been
lost due to the demolition of three accessory buildings. Of the two remaining
accessory buildings, they have undergone alterations that have resulted in a
loss of original materials including siding replacement on both buildings, and
the replacement of windows, doors, and the garage door on the garage.
Workmanship: The subject property lacks integrity of workmanship. Two additions,
demolition of three accessory buildings, and significant alterations to the main
house and the accessory buildings have compromised the 1940s workmanship.
Feeling: The subject property lacks integrity of feeling. The two additions and
numerous alterations preclude the subject property from feeling like a 1940s
residence. In addition, the demolition of accessory buildings related to
horticultural use has impacted the property's past associations with plant
cultivation.
Association: The subject property lacks integrity of association. While the
subject property is still the former residence of Clinton Pedley, and a place
where he and his brother Elmer carried out their early work with bird of paradise
plants, the residence no longer reflects its 1940s appearance. Additionally,
several of the accessory buildings used for their horticultural activities have
been demolished.
As a result of the property significance evaluation, the subject property at 314
Date Avenue is not eligible for designation in the CRHR or the City’s Historic
Resources Inventory.
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References
Ancestry.com
2023. United States, Index to Public Records, 1994-2019, 1950-1993.
Residency records. Accessed online via Ancestry.com.
Caltrans
2008. Barrio Carlsbad Community Cohesion Report. Interstate 5 North Coast
Corridor Project, San Diego County, California. Available online:
https://www.keepsandiegomoving.com/Documents/NCC_doc/EIR/Supporting/3.02_3.0
4_Growth&CommunityImpacts/Barrio_Carlsbad_Community_Cohesion_Report_Jun08.pd
f
Carlsbad Jounral.
1985. “’Clint’ Pedley, longtime flower grower dies at 83.” (Carlsbad,
California). January 5, 1985. On file at Carlsbad Historical Society.
City of Carlsbad
1915. August 1915 Map of Thum Lands, Carlsbad Subdivision. San Diego County,
California. Surveyed by D.A. Cushman. Map No. 1681, Sheet No. 1. On file
with the City of Carlsbad.
1922. November 1922 Map of Palisades, Carlsbad Subdivision. San Diego
County, California. Map No. 1681, TR 231. On file with the City of Carlsbad.
1924. April 1924 map of Palisades Number Two, Carlsbad Subdivision. San
Diego County, California. Sheet No. 2. On file with the City of Carlsbad.
1966. City of Carlsbad Building Permit Application for 314 Date Ave,
Carlsbad, California. No. -9329. June 10, 1966. On file with the City of
Carlsbad.
1971. City of Carlsbad Building Permit Application for 314 Date Ave,
Carlsbad, California. No. 71-357. May 19, 1971. On file with the City of
Carlsbad.
1971. City of Carlsbad Building Permit Application for 314 Date Ave,
Carlsbad, California. No. SE710320. May 1971. On file with the City of
Carlsbad.
1988. City of Carlsbad Building Zoning Application for 314 Date Ave,
Carlsbad, California. No. 89-030043. January 5, 1988. On file with the City
of Carlsbad.
1990. Carlsbad Cultural Resources Survey. Prepared by Roth & Associates.
February 18, 1990.
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2008. City of Carlsbad Building Tentative Parcel Map. Minor Subdivision No.
MS 08-05. November 7, 2008. On file with the City of Carlsbad.
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2023.
Engelhardt, Zephyrin
1927. San Fernando Rey, the Mission of the Valley. Franciscan Herald Press,
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1907b. “What Huntington Will Do?” The Escondido Times (Escondido,
California). July 26, 1907, pg1.
Gapen, Phyllis.
n.d. “MiraCosta College Dedicates Park Honoring Clinton Pedley.” Unknown
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Gutierrez, Susan S.
2002. Windows on the Past: An Illustrated History of Carlsbad. Walsworth Pub
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NETR (Nationwide Environmental Title Research LLC)
2023. Historic Aerial Photographs of 314 Date Avenue and surrounding.
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Office of Historic Preservation (OHP).
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Series #6 California Register and National Register: A Comparison (for
purposes of determining eligibility for the California Register).” State of
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https://ohp.parks.ca.gov/pages/1069/files/technical%20assistance%20bulletin%
206%202011%20update.pdf
Orton, Charles W.
1987. Carlsbad: An Unabashed History of the Village by the Sea. Rubicon
Press; Special Centennial Ed. (January 1, 1987).
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __35__ of __36__
1994. Carlsbad: A Village by the Sea. Encinitas, California Heritage
Publishing Company.
ParcelQuest
2022. Assessor Data for address 314 Date Avenue, Carlsbad, CA. Accessed
online via ParcelQuest.
Sanborn Fire Insurance Company
1925. Sanborn Fire Insurance Map of Carlsbad, California. Accessed online
via Carlsbad City Library.
1929. Sanborn Fire Insurance Map of Carlsbad, California. Accessed online
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San Diego County Clerk
2023. Records for 314 Date Avenue. Accessed online via https://arcc-
acclaim.sdcounty.ca.gov/search/Disclaimer?st=/search/SearchTypeParcel.
Sprague-Bentley, Jeannie.
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Carolina.
Taylor, Frank J.
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Times-Advocate
1906. South Coast Land Company.” The Times-Advocate (Escondido, California).
March 23, 1906, pg6.
1915a. “Buys 2,000 Acres On Ocean Front.” The Times-Advocate (Escondido,
California). May 7, 1915, pg1.
1915b. “Thousands of Trees Coming In.” The Times-Advocate (Escondido,
California). June 22, 1915, pg1.
1915c. Big Vegetable District is Opened.” The Times-Advocate (Escondido,
California). December 29, 1915, pg1.
1920a. “Leonhard Takes Local Agency For Coast Lands.” The Times-Advocate
(Escondido, California). January 26, 1920, pg1.
1920b. “Carlsbad by the Sea.” The Times-Advocate (Escondido, California).
February 20, 1920, pg7.
1920c. “Will Build Houses on Tracts at Carlsbad.” The Times-Advocate
(Escondido, California). March 10, 1920, pg1.
DPR 523L (Rev. 1/1995)(Word 9/2013) *Required information
State of California Natural Resources Agency Primary#
DEPARTMENT OF PARKS AND RECREATION HRI #
Trinomial
CONTINUATION SHEET
Property Name: 314 Date Avenue
Page __36__ of __36__
1920d. “Two Water Districts May Be Consolidated.” The Times-Advocate
(Escondido, California). April 19, 1920.
1920e. “Will Soon Ship Car of Peas From Carlsbad.” The Times-Advocate
(Escondido, California). November 4, 1920, pg4.
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(Escondido, California). May 3, 1920, pg2.
University of California, Santa Barbra (UCSB)
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Imagery Laboratory (MIL) UCSB Library, Electronic Resource,
http://mil.library.ucsb.edu/ap_indexes/FrameFinder.
U.S. World War II Draft Cards.
1940. Clinton Leon Pedley. Accessed online via Ancestry.com.