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HomeMy WebLinkAboutPS 90-56; Pea Soup Andersen's; Sign Permits/Programs (PS) (13)May 11,1992 Mike: . :: ... ;... ... Please re\riew the draft Mer as per our discussion last week. If you can suggest some improvements or addtiwrs to the letter, I would appreciate it if you could communicate that with Kevin Clark sowecangetthisletterout. Atso, if you could let us know who needs to be copied on the letter. 850 Palomar Airport Road, Carlsbad, California 92008 - Telephone (619) 438-7880 Fax Number (619) 931-0499 BEST WESTERN “Independently owned 8T operated” May 11, 1992 Mr. Michael Grim Assistant Planner City of Carlsbad Planning Department 2075 Las Palmas Drive Carlsbad, CA 92009-4859 Re: Pea Soup Andersen’s Signage Dear Mike: Thank you for meeting with me and discussing the signage issues involving Pea Soup Andersen’s hotel & restaurant complex. To summarize what we discussed at that meeting, we would like to accomplish the following in the very near future: 1. SERVICE STATION We are planning on bringing in Shell as the dealership for gasoline products at our service station. Shell would replace our existing signage at the corner with their own (basically changing the face plates of the existing sign cans), along with new internally lighted price signs to replace the wooden signs currently in place, under a separate permit application to the City. Shell plans some trim painting at the station facility, however the basic architechural style would not be compromised. In fact, considerable landscaping changes are planned that would dress this corner up considerably ailowing for much better eye appeal. 2. DIRECTIONAL SIGN We would like to propose a directional sign to be placed on top of the old monument base. The sign would be targeted for directional purposes only, allowing for customers coming off Interstate 5 some reckoning of how to get to our main entrance on Paseo del Norte. We would anticipate that this sign would be subtle and on a scale small enough that it would be able to be read by the passing motorist seeking the entrance to our facility. 850 Palomar Airport Road, Carlsbad, California 92008 - Telephone (619) 438-7880 Fax Number (619) 9314499 3. 4. REMOVAL OF EXISTING SIGNAGE As we discussed, we have four (4) "Best Western" logo can signs on the property that consist of approximately 80 square feet. We have no problem in removing this signage to allow conformity to signage allowances. allow our conformity to signage allowances. WALL SIGN It was our understanding that we had traded one monument advertisement sign for our now existing freeway sign. Later on, we were requested to have our wall sign removed in addition to the other monument sign. As we discussed, due to the heavy plant growth along the 1-5 median, southbound travellers can not see our freeway sign with the exception of in the far right lane, and even then it is visible only when you are virtually on top of the Palomar Airport Road off ramp. Those driving in the fast lane get glimpses of the wall sign through the bushes, and drivers in the #2 and #3 lanes can see the wall sign, but again, not the freeway sign. We would like to compromise and remove certain portions of this sign (such as the Best Western logo and the word "Restaurant") to turn this sign into more of an identification sign than an advertisement, but we feel it is critical that we retain some portion of this wall sign to allow some form of identification to southbound traffic. Mike, as we discussed, our intentions for the property also include extensive landscaping over the entire property. I referred to the landscaping at the service station above, however we intend to clear away much of the brush and growth from the Caltrans side of the on-ramp adjacent to our property, and adding a considerable number of flowers and additional plants that would dress up the entire perimeter of the property, including those areas immediately adjacent to existing signage. I would like to start the permit process, or a review of our overall sign plan to accomplish our goals detailed above. As it is our interest that customers are given the opportunity to see a sign from the freeway, or be able to find the entrance to our facility, we feel that this will prove mutually benefitial. Very truly yours, PEA SOUP ANDERSEN'S John J. Sanders ChairmanKEO California Pea Soup Andersen's Inc.