HomeMy WebLinkAboutRP 83-03; City of Carlsbad Sign Ordinance; Redevelopment Permits (RP)STAFF REPORT
DATE: April 13, 1983
TO: Design Review Board
FROM: Land Use Planning Office
SUBJECT: ZCA-165/RP 83-3 - CITY OF CARLSBAD - Proposed amendment
to the Village Redevelopment (VR) Zone to allow certain
types of temporary signs in the Redevelopment Area.
I. RECOMMENDATION
It is recommended that the Design Review Board ADOPT Resolution
No. 016 recommending APPROVAL of ZCA-165/RP 83-3.
II. PROJECT DESCRIPTION
Section 21.41 of the Municipal Code (Sign Ordinance) does not
allow for temporary signs in the City of Carlsbad. The proposed
amendment to the V-R Zone would allow two types of temporary
signs in the Redevelopment Area with the approval of a Temporary
Sign Permit by the Community Redevelopment Manager. The permit-
ted signs under this amendment would include portable signs and
grand-opening type signs. The purpose of this addition to the
ordinance is to give the merchants downtown some additional help
until the various redevelopment programs get off the ground.
This ordinance would only last for a period of two years.
III. ANALYSIS
Issues
1) Is the proposed provision for temporary signs consistent
with the goals of Downtown Redevelopment?
2) Would the proposed changes create visual impacts on the
downtown area?
3) Will the standards provided in the proposed code amendment
ensure high quality signs?
Discussion
Staff feels that the proposed ordinance is compatible with the
goals of the Redevelopment Area. The Village Design Manual
indicates that signs in the downtown area should be simple,
direct, harmonious and attractive. If properly implemented the
ordinance will give merchants some additional flexibility in
signing and will also give the City a lot of control over the use
of temporary type signs.
The proposed ordinance requires an applicant to apply to the
Community Redevelopment Manager for a Temporary Sign Permit. In
approving the permit, the Community Redevelopment Manager must
look at certain standards established in the ordinance and may
also regulate the color, size, location, materials and time the
sign may be up. For this reason, staff feels that there will be
no negative visual impacts created by the proposed ordinance and
that the amount of discretion given the Community Redevelopment
Manager will ensure quality signs in the downtown area.
IV. ENVIRONMENTAL REVIEW
The Community Redevelopment Manager has determined that this
project will not have a significant effect on the environment
and, therefore, has issued a Negative Declaration March 11,
1983.
ATTACHMENTS
1. DRB Resolution No. 016
2. Exhibit "A", Proposed Ordinance Amendment
3. Environmental Documents
CDG:kb
3/30/83
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