HomeMy WebLinkAbout2008-12-22; Carlsbad Tourism Business Improvement District; Resolution 2008-10EXHIBIT 1
1 RESOLUTION NO. 2008-10
2 A RESOLUTION OF THE CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT (CTBID) BOARD OF DIRECTORS
AUTHORIZING THE SELECTION OF MINDGRUVE TO
4 DEVELOP AND IMPLEMENT A SPRING MARKETING
CAMPAIGN
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6 WHEREAS, the Carlsbad Tourism Business Improvement District (CTBID) was
7 formed by the City Council of the City of Carlsbad, California on November 15, 2005; and
8 WHEREAS, the CTBED Board of Directors has all of the powers, duties and
9 responsibilities provided to it under the Parking and Business Improvement Area Law of 1989,
10 Section 36500 et seq. of the Streets and Highway Code, and Chapter 3.37 of the Carlsbad
11 Municipal Code; and
12 WHEREAS, the powers of the CTBID Board of Directors include the ability to contract
13 for services directly related to tourism promotion and marketing of the City of Carlsbad as a
14 travel destination; and
15 WHEREAS, the CTBID Board of Directors intends to undertake a marketing program
16 designed to increase tourism activities within the City of Carlsbad; and
17 WHEREAS, the CTBID Board of Directors further intends to contract for services to
18 perform a spring marketing campaign; and
19 WHEREAS, Mindgruve has presented the Board with a detailed marketing plan for the
20 remainder of the 2008-09 fiscal year; and
21 WHEREAS, sufficient funds are available in the 2008-09 budget.
22 NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carlsbad
23 Tourism Business Improvement District, as follows:
24 1. That the above recitations are true and correct.
2. That the firm Mindgruve is selected to perform the marketing campaign.
3. That the agreement between Mindgruve and the CTBID is hereby approved and the
26 Board Chair and Clerk are hereby authorized and directed to execute said
agreements.
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PASSED, APPROVED, AND ADOPTED at a regular meeting of the Board of
Directors of the Carlsbad Tourism Business Improvement District on the <X.^dav of
2008, by the following vote to wit:
AYES: 4
NOES: O
ABSENT:
APRIL SHUTE
Chairperson
ATTEST:
ro Tern Clerk of the
Carlsbad Tourism Business Improvement District
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