HomeMy WebLinkAbout2012-05-23; Carlsbad Tourism Business Improvement District; Resolution 2012-1EXHIBIT 2
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RESOLUTION NO. 2012-1
A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY
BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT (CTBID) OF THE CITY OF CARLSBAD. CALiFORNiA. TO
APPROVE THE ANNUAL REPORT
WHEREAS, the CTBID was formed in accordance with the California
Government Code Parking and Business Improvement Area Law of 1989 (Sections
36500. et Seq. ofthe Streets and Highways Code), and
WHEREAS, Section 36533 of the Code requires the CTBID Advisory
Board to present an annual report to the City Council's for their review and approval for
each fiscal year for which assessments are to be levied and collected to pay the cost for
the improvements and activities described in the report; and
WHEREAS, an Annual Report has been prepared for the 2012-13 fiscal
year, and
WHEREAS, the Board of Directors of the Carlsbad Tourism Business
Improvement District wishes to approve the Annual Report; and
WHEREAS, the Board of Directors of the Carlsbad Tourism Business
Improvement District wishes to submit the report to the City Council for approval; and
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the
Carlsbad Tourism Business Improvement District of the City of Carisbad, California, as
follows:That the above recitations are true and correct.
1. That the Annual Report shown at Exhibit A is approved in its entirety
by the Board of Directors of the Carisbad Tourism Business Improvement District.
2. That the approved Annual Report of the Carisbad Tourism Business
Improvement District will be presented to the City Council for their approval at a June
2012 meeting.
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PASSED, APPROVED AND ADOPTED at a regular meeting of the Board of
Directors of the Carisbad Tourism Business Improvement District of the City of Carisbad
held on the oS^"^^ day of , 2012 by the following
vote, to wit:
AYES: C.(L^^cL^ l(^u.du_^ ^6ur:^
NOES: Mcme.
ABSENT: S^^^rra, J-ieJo^.^^, Vl(i^cnr/oo .cjC
TIM STRIPE. Chair
ATTEST:
Pro Tem (Xlerk of
Carisbad Tourism Business Improvement District
///
FY12 ~ PROGRAM OF WORK - PROPOSED
VISIT CARLSBAD
Strategy and Tactics Ql
Timing
Q2 Q3 Q4 Budget Connments
Prioritize and develop market intelligence on the leisure travel segmen
Extract Carlsbad visitor information from SDCVB Visitor Profile Stud^
Expand STR subscription to include key competitive market: V
V
V V V
3,500 STR & Visitor Profile
Manage Interactive Agency Program of Work
Including pay-per-click advertising, display advertising, email
marketing, content development, social media, promotions
V V V V 340,000 Mindgruve
Manage Public Relations Program of Work V V V V 60,000 TBD
Review CTBID Grant applications and make funding
recommendations to the CTBID Board V
Board evaluation
Develop partnerships and coop advertising opportunitie:
Produce print advertising for inclusion on State and local DMO program: V
V 25,000
Manage visitor publications and fulfillmen
Evaluate how to scale back distribution cost;
Evaluate different models for providing visitor informatior
V V V V 28,000 Certified Folder Display
Earn unpaid media exposure through public relation:
Pitch story ideas, whats new, host travel writer
Coordinate media FAMs in partnership with regional DMO:
Travel & entertainment
V
V
V
V
V
V
V
V 10,000
Contracting for Meetings Market Leads/Bookings
Interactive/email campaing for group busines; V V 50,000
Partnerships & subscriptions with regional and national tourism organization V V V V 10.000 DMAI database
Regional DMO memberships
TOTAL PROMOTIONAL PROGRAM OF WORK 526,500
Feburary 29, 2012
March 12, 2012 REV