HomeMy WebLinkAbout2014-05-22; Carlsbad Tourism Business Improvement District; Resolution 2014-1EXHIBIT 1
1 RESOLUTION NO. 2014-1
2 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY
BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT (CTBID) OF THE CITY OF CARLSBAD, CALIFORNIA, TO
4 APPROVE THE ANNUAL REPORT
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^ WHEREAS, the CTBID was formed in accordance with the California
7 Government Code Parking and Business Improvement Area Law of 1989 (Sections
8 36500, et. Seq. of the Streets and Highways Code), and
9 WHEREAS, Section 36533 ofthe Code requires the CTBID Advisory Board
to present an annual report to the City Council's for their review and approval for each
fiscal year for which assessments are to be levied and collected to pay the cost for the
improvements and activities described in the report; and
WHEREAS, an Annual Report has been prepared for the 2014-15 fiscal
year, and
WHEREAS, the Board of Directors of the Carisbad Tourism Business
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Improvement District wishes to approve the Annual Report; and
18 WHEREAS, the Board of Directors of the Carisbad Tourism Business
19 Improvement District wishes to submit the report to the City Council for approval; and
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the
Carisbad Tourism Business Improvement District of the City of Carisbad, California, as
follows:
1. That the above recitations are true and correct.
2. That the Annual Report shown at Exhibit A is approved in its entirety by
the Board of Directors of the Carisbad Tourism Business Improvement District.
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3. That the approved Annual Report of the Carisbad Tourism Business
Improvement District will be presented to the City Council for their approval at a June
2014 meeting.
PASSED, APPROVED AND ADOPTED at a regular meeting of the Board of
Directors of the Carisbad Tourism Business Improvement District of the City of Carisbad
held on the 22nd day of Mav , 2014 by the following
vote, to wit:
AYES: Board Members Canepa, Nayudu, Becerra, Allen.
NOES: None.
ABSENT: Board Members Stripe, Akers.
TirriTiTniiBEi Qh-\\v
ATTEST:
BARBARA ENGLESON
Pro Tem Clerk ortrie
Carisbad Tourism Business Improvement District
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EXHIBIT A
Carisbad Tourism and Business improvement District (CTBiD)
Annual Report
2014-2015
Methiod of Assessment: The CTBID includes all hotel businesses located within
the CTBID boundaries. The assessment shall be levied on all hotel businesses,
existing and future, within the City of Carlsbad based upon a flat fee of $1.00 per
occupied room per night for all transient occupancies as defined in section
3.12.020(7) ofthe Carlsbad Municipal Code. The amount of assessment shall be
separately stated from the amount of the rent and other taxes charged, and each
transient shall receive a receipt for payment from the operator. The assessment
will be remitted monthly, based on $1.00 per occupied room per night in revenues
for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs
to promote the City of Carisbad as a tourism visitor destination and to fund projects,
programs, and activities, including appropriate administrative charges, that benefit
hotels within the boundaries of the District.
2014-15 Worl< Plan: Last fiscal year, the CTBID contracted with Carisbad
Convention and Visitors Bureau (dba VisitCarisbad) to provide tourism mariceting
sen/ices for Carisbad. In addition. $50,000 in grants were awarded to fund projects
and events to increase the overnight stays in Carlsbad hotels and $43,000 was
spent to cover half the cost of a Tourism Study.
The CTBID 2014-15 budget includes $755,520 in funding for VisitCarisbad. The
sen/ices provided will focus primarily on driving demand in the leisure market and
secondarily in the meetings mari<et. The majority ofthis will be done by interactive
marketing. They will also contract with a public relations firni to work on branding
Carisbad. Funding also includes managing the visitor center and publications.
The VisitCarisbad Board will review the CTBID grant applicants and make the
funding recommendations, for which there is $50,000 allocated this year, to the
CTBID Board. The budget includes a $150,000 contingency which will be
allocated by the CTBID Board upon the completion ofthe tourism study.
Detail ofthe 2014-15 budget is shown on the following page.
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