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HomeMy WebLinkAbout2014-05-22; Carlsbad Tourism Business Improvement District; Resolution 2014-1EXHIBIT 1 1 RESOLUTION NO. 2014-1 2 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT (CTBID) OF THE CITY OF CARLSBAD, CALIFORNIA, TO 4 APPROVE THE ANNUAL REPORT 5 ^ WHEREAS, the CTBID was formed in accordance with the California 7 Government Code Parking and Business Improvement Area Law of 1989 (Sections 8 36500, et. Seq. of the Streets and Highways Code), and 9 WHEREAS, Section 36533 ofthe Code requires the CTBID Advisory Board to present an annual report to the City Council's for their review and approval for each fiscal year for which assessments are to be levied and collected to pay the cost for the improvements and activities described in the report; and WHEREAS, an Annual Report has been prepared for the 2014-15 fiscal year, and WHEREAS, the Board of Directors of the Carisbad Tourism Business 10 11 12 13 14 15 16 Improvement District wishes to approve the Annual Report; and 18 WHEREAS, the Board of Directors of the Carisbad Tourism Business 19 Improvement District wishes to submit the report to the City Council for approval; and NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carisbad Tourism Business Improvement District of the City of Carisbad, California, as follows: 1. That the above recitations are true and correct. 2. That the Annual Report shown at Exhibit A is approved in its entirety by the Board of Directors of the Carisbad Tourism Business Improvement District. 20 21 22 23 24 25 26 27 28 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 3. That the approved Annual Report of the Carisbad Tourism Business Improvement District will be presented to the City Council for their approval at a June 2014 meeting. PASSED, APPROVED AND ADOPTED at a regular meeting of the Board of Directors of the Carisbad Tourism Business Improvement District of the City of Carisbad held on the 22nd day of Mav , 2014 by the following vote, to wit: AYES: Board Members Canepa, Nayudu, Becerra, Allen. NOES: None. ABSENT: Board Members Stripe, Akers. TirriTiTniiBEi Qh-\\v ATTEST: BARBARA ENGLESON Pro Tem Clerk ortrie Carisbad Tourism Business Improvement District /// -2- EXHIBIT A Carisbad Tourism and Business improvement District (CTBiD) Annual Report 2014-2015 Methiod of Assessment: The CTBID includes all hotel businesses located within the CTBID boundaries. The assessment shall be levied on all hotel businesses, existing and future, within the City of Carlsbad based upon a flat fee of $1.00 per occupied room per night for all transient occupancies as defined in section 3.12.020(7) ofthe Carlsbad Municipal Code. The amount of assessment shall be separately stated from the amount of the rent and other taxes charged, and each transient shall receive a receipt for payment from the operator. The assessment will be remitted monthly, based on $1.00 per occupied room per night in revenues for the previous month. Assessment Funding Purpose: To administer marketing and visitor programs to promote the City of Carisbad as a tourism visitor destination and to fund projects, programs, and activities, including appropriate administrative charges, that benefit hotels within the boundaries of the District. 2014-15 Worl< Plan: Last fiscal year, the CTBID contracted with Carisbad Convention and Visitors Bureau (dba VisitCarisbad) to provide tourism mariceting sen/ices for Carisbad. In addition. $50,000 in grants were awarded to fund projects and events to increase the overnight stays in Carlsbad hotels and $43,000 was spent to cover half the cost of a Tourism Study. The CTBID 2014-15 budget includes $755,520 in funding for VisitCarisbad. The sen/ices provided will focus primarily on driving demand in the leisure market and secondarily in the meetings mari<et. The majority ofthis will be done by interactive marketing. They will also contract with a public relations firni to work on branding Carisbad. Funding also includes managing the visitor center and publications. The VisitCarisbad Board will review the CTBID grant applicants and make the funding recommendations, for which there is $50,000 allocated this year, to the CTBID Board. The budget includes a $150,000 contingency which will be allocated by the CTBID Board upon the completion ofthe tourism study. Detail ofthe 2014-15 budget is shown on the following page. ffl X o a TJ 3 ffi Q ffi I-O in o CM •o . 1 = oc R 10 ra ID Q. <0 1? ts O «> CM CO to o o CM < CM (0 CM < C o 1. •c bl o o 10 n < E E m CO CO O Q Q O O S CM O IV. |v._ o" O" T-" •«r m in cn 0) CO 1^ CM o" CM in 00 o CM rv 01 T-" CO (O |v- o t^ O co' IO o CD t-- eo 1- CTl" o Ol 00 |v-co oo IO UJ O tv. CO CM S ?! 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