HomeMy WebLinkAbout2017-06-05; Carlsbad Tourism Business Improvement District; Resolution 2017-21
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EXHIBIT 1
RESOLUTION NO. 2017-2
A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY
BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT (CTBID) OF THE CITY OF CARLSBAD, CALIFORNIA, TO
APPROVETHEANNUALREPORT
WHEREAS, the CTBID was formed in accordance with the California
Government Code Parking and Business Improvement Area Law of 1989 (Sections
36500, et. Seq. of the Streets and Highways Code), and
WHEREAS, Section 36533 of the Code requires the CTBID Advisory Board
to present an annual report to the City Council's for their review and approval for each
fiscal year for which assessments are to be levied and collected to pay the cost for the
improvements and activities described in the report; and
WHEREAS, an Annual Report has been prepared for the 2017-18 fiscal
year, and
WHEREAS, the Board of Directors of the Carlsbad Tourism Business
Improvement District wishes to approve the Annual Report; and
WHEREAS, the Board of Directors of the Carlsbad Tourism Business
Improvement District wishes to submit the report to the City Council for approval; and
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the
Carlsbad Tourism Business Improvement District of the City of Carlsbad, California, as
follows:
1. That the above recitations are true and correct.
2. That the Annual Report shown at Exhibit A is approved in its entirety by
the Board of Directors of the Carlsbad Tourism Business Improvement District.
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3. That the approved Annual Report of the Carlsbad Tourism Business
Improvement District will be presented to the City Council for their approval at a June
2017 meeting.
PASSED, APPROVED AND ADOPTED at a regular meeting of the Board of
Directors of the Carlsbad Tourism Business Improvement District of the City of Carlsbad
held on the ~5..L..t......,b..._ __ day of _ __u_,l ..... tm.u.:e=--------' 2017 by the following
vote, to wit:
ATTEST:
AYES: BQard Members Stripe, Becerra, Canepa, Idris,
Malaspina, Samietz and Sims NOES:
ABSENT:
ourism Business Improvement District
Ill
-2-
EXHIBIT A
Carlsbad Tourism and Business Improvement District (CTBID)
Annual Report
2017-2018
Method of Assessment: The CTBID includes all hotel businesses located within
the CTBID boundaries. The assessment shall be levied on all hotel businesses,
existing and future, within the City of Carlsbad based upon a flat fee of $1.00 per
occupied room per night for all transient occupancies as defined in section
3.12.020(7) of the Carlsbad Municipal Code. The amount of assessment shall be
separately stated from the amount of the rent and other taxes charged, and each
transient shall receive a receipt for payment from the operator. The assessment
will be remitted monthly, based on $1.00 per occupied room per night in revenues
for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs
to promote the City of Carlsbad as a tourism visitor destination and to fund projects,
programs, and activities, including appropriate administrative charges,that benefit
hotels within the boundaries of the District.
2016-17 Work Plan: Last fiscal year, the CTBID contracted with Carlsbad
Convention and Visitors Bureau (dba Visit Carlsbad) to provide tourism marketing
services for Carlsbad. In addition, $99,000 in grants were awarded to fund projects
and events to increase the overnight stays in Carlsbad hotels.
The CTBID 2017-18 budget includes $1,077,535 in funding for Visit Carlsbad. The
services provided will focus primarily on driving demand in the leisure market
during the off peak season. The majority of this will be done by interactive
marketing and group sales. Visit Carlsbad will also contract with a public relations
firm to continue branding Carlsbad. Funding also includes managing the visitor
center and publications. The Visit Carlsbad Board will review the CTBID grant
applicants and make the funding recommendations, for which there is $150,000
allocated this year, to the CTBID Board.
Detail of the 2017-18 budget is shown on the following page.
2017-18 Recommended CTBID Budget
Program Areas Description
Carryover Fund Balance
Revenues:
CTBID Assessment $1 per room night
Interest Earnings
Total Estimated Revenues
Ex12enditures:
2% Admin. Fee-City 2% of CTBID assessment revenue, for collection of CTBID
assessment and accounting for CTBID
CCVB Payment To operate visitor center, market and promote Carlsbad
Staff support Staff support to the CTBID-2% of revenues
CTBID Grants Grant program established by CTBID Board
Total Expenses
Ending Fund Balance Contingency for Revenue shortfall
VisitCarlsbad Contract Group Marketing
2017-18 Digital Marketing
Public Relations
Remaining
Total
2014-15
Actuals
$280,435
1 '1 04,688
3,778
1 '1 08,466
22,093
766,538
22,835
40,000
851,466
$537,435
345,320
250,000
110,000
382,715
$ 1,088,035
EXHIBIT A
2015-16 2016-17 2016-17 Actuals Projected Recommended
Actuals Budget as of 4/30/17 2016-17 Actuals 2017-18 Budget
$537,435 $655,774 655,774 655,774 691 ,062
1,167,716 1 '160,000 998,009 1 '155,000 1,200,000
10,442 2,735 4,200
1,178,158 1 '160,000 1,000,744 1 '159,200 1,200,000
23,336 23,200 19,959 23,100 24,000
893,463 978,612 81 7,707 978,612 1,077,535
33,523 23,200 13,184 23,200 24,000
109,497 200,000 44,000 99,000 150,000i
1,059,819 1,225,012 894,850 1,123,91 2 1,275,535
$655,774 $590,762 $761 ,668 691 ,062 615,527