HomeMy WebLinkAbout1988-08-02; City Council; Resolution 88-2581
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RESOLUTION NO. 88-258
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA RECOMMENDING APPROVAL OF
A TEMPORARY SCULPTURE EXHIBIT AND APPROPRIATION
OF FUNDS
1 The City Council of the City of Carlsbad, Californ:
hereby resolve as follows:
1. That certain agreement between the City of C;
and Annette Ridenour and Terri Rodgers, as coordinatoni
temporary sculpture exhibit of public art in Carlsbad, a (
which is attached hereto marked Exhibit "A" and made a part :
is hereby approved.
12 2. That the Mayor of the City of Carlsbad is
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of the City of Carlsbad. 14
authorized and directed to execute said agreement for and ofl
arts fund shall be carried forward into the 1989/90 fiscal 18
purpose and that any and all unexpended appropriation wit: 17
appropriated in Civic Arts Fund No. 142-840-4210-2495 fc 16
3. That funds in the amount of $20,000 are 15
19 1 NOW, THEREFORE, BE IT FURTHER RESOLVED that tl
20 1 Council of the City of Carlsbad, California that:
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PASSED, APPROVED AND ADOPTED at a regular meeting of tl
Council of the City of Carlsbad, California, held on the 2nd
August, 1988 by the following vote, to wit:
AYES: Council Members Lewis, Kulchin, Pettine, Mamaux an
NOES: None
ABSENT : None
ALETHA d&tL L. dUg-1erk
( SEAL )
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To : Carlsb'
1200 E PROPOSAL TO CARLSBAD CULTURAL ARTS Car 1sb
0 coLLKTToN:-dr& p
TFNPORARY SCULPTURE EXHIBIT
Introduction
We are delighted to submit our proposal fur project producer/curatar far t
Carlsbad Temporary Sculpture Exhibit 1988.
Thls proposal 1s submitted as a joint venture between Annette Ridenour and
Terri 0. Rodgers. Annette Ridenour has been an arc consultant and art dca
for more than 15 years. Terry Rodgers has wvrkcd as a professional writer
marketing and publlc relations for more than 20 years. Annette and Terri
have worked together on several projects in the past coordinating art exhj
and presentations.
This proposal is joint ventured because the requirements to successfully d
and install, and those PO elucidate and publlcize this event require two I
different sets of qualifications - knowledge of artists and art installatj
on the one hand, and familiarity with the production of cullatera1 rnateril media contacr and publicity generation on the other, Enclosed with this
proposal are resumes on both Annette Ridenour and Terri 0, Rodgers. We er
B tenlporary sculpture exhibit that will open new eyes to contemporary Call
artists, and deepen the understanding - especially by Carlsbad's school a!
children - af the art: creating process,
Method of Curating
The Aesthetics Collection, Inc. has a vast slide library of Southern Cali:
Sculptors. We would tap into additional slide libraries such as COVA and
and prepare a mailing to prospective artists. Mailer would announce the ~ and invite artisfs co submit sltdes of available existing pieces they wou
interested in displaying in this exhibit, All terms and cundltions would outlined in this prospectus.. We apprmimate we will mail ouc about 250 i.
Annette Ridenour will review slfdes and coordinate a presentation to the
Cultural Arts Commission with her recommended choices and reasons for the choice. The Arts Commission will have the right to review all artists' v
submitted and approve all recommendations. There will be no fee8 charged
artists to participate in this project.
Recommendations will be made on the basis of quality and content of artwo
well as presenting a range of current styles, techniques, and materials, Installation of the sculpture will be coordinated by Mrs, Ridenour. Artw
will need to be transportable and securable.
Thn htt remrte for custom nrt in 011 mwa' nardmade furr%itdre OhotWmDhy orthitcchrol graphk? Crd SC~qph
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Annette Ridenour, as director of The Aesthetics Collection, has many years <
experience in coordinating 13rge art programs. Her work has involved projer
from single major pieces of sculpture to the cooordination of project,s with over 300 pieces. A partial list of the major collections she has cmrdinst are attached to this proposal, She has recently instituted and conduxed f
the employees of Scripps Clinic & Research Foundation a comprehensive art
education program based on 3 natiun-wide survey of the experiences af art
advisors and arts admfnistrators.
We propose to structure an exhibit of ten contemporary Southern California
sculpcors that will make the meaning and the impact of their work accessibl
to children and adults alike, whether or not they have had any prior art
education. The purpose of the exhibit is tu examine why artists create WOT
what issues are they exploring? What boundaries are They pushing? khat
statements are they crying to make?
The structure of the exhibit is to combine the works themselves with the w:
possible variety of educational aids permitted by budget - a comprehensive
brochure, an extensive docent training and lecture program, videotapes and
lectures by the artists themselves. The starting place for all callHtera1
material will be ground zero - AO previous knowledge of art history trill b
presumed * But that doesn't mean the exhibit or the materials will be dida'
or dull, bur objective is to excite and intrigue the people who visit thi
inviting outdoor exhibit.
Left to their own devices, must people gravitate co what makes them feel
comfortable , to the familiar,
But that is not what contemporary art is about. Goad contemporary a'ct che
out psychological, political and social relationships.
Too often, people who approach contemporary art do SO with misconceptions
misgivings. Critics and museums have made it seem inaccessible, like somt
visual health food: different, odd-tasting, and weird-looking, Without 1
simple tc.mls rn unlock the ideas behind the art, they turn away. Not undt
standing, they ridicule and reject.
We want to change that.
We want to 3elect ten southern California artists who each explore differ
ideas in different styles. For example, many contemporary sculptors have
working in a neo-constructivist idiom; some continue the more formal dire
of reductive minimalism; others are dealing with site specific issues and
investigating physical spaces that impinge on psychvlogical spaces. Stil others are working On issues of shelters and boundaries, or figurative SC
that's both realistic and expressionistic, or forging metal into abstract
realistic forms that convey confusion, humor and vulnerability,
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b'c want to create an exhibit in which students and zdults participate in St
of these issues, and fsom which they walk away touched by the art because f
have a little bit more understanding of the whys behid its creation.
To succeed in this venture requires good art, good education, and good
coordination of the two.
Some of the artists we would he interested in including are: T.J. Dixon;
Jeffrey Laudenslager; Mario Lara; Ron Tatro; Donna Salem; Ellen Phillips: Harold Pastorius; Johanna Jordan: Joyce Kohl; and Betry Gold. All are
excellent reachers or lecturers as well as fine artists; they are both ver
and eloquent about their art.
Bud get
$10,000.00 Art rental and transportatioc fees.
$5,0O(f.c10 Consultant time to include preparation of media and coordi
of educational materials mailing and reproductLon,
1) 1 page "Call to Artists" (quantlty 250, mailed).
2) b press releases,
a, Announcing "Call tu Artists",
b. Announcing choice of artists to newpapera.
C. Announcing openlng of show and schedule oP events
d. (mid-event) Announcing second event and urging att
3) I multi-page hackgrounder hand-out on project, the art
4) (if possible) 10-12 minute video tape.
all media.
to newspapers.
and the art,
$5,000,00 Insurance, typesetting, artwork, printing, brochure and ot
visual aids and press releases.
I€ we get the contracc, we wlll prepare a publicatiun/media contact list :
the Committee's inforaleeion,
Conclusion
We're looking forward to working with you on thFs exhibit and event, We':
already excited about the possibi1ities and would welcome the chance to "
any groups or volunteers with our enthusiasm. It's a rnarvelou$ opportuni
let the residents of Carlsbad explore new levels of creativity and unders
Respectfully subrnicced,
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Annette Ridenour
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Terri 6, Rodger8
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ANNETTE RIDENOUR, an entrepreneur in the art world since 1972, has
combined her expertise in contemporary art and in business ta create a dyne
corporate art consulting company.
Through The Aesthetics Collection, which she founded in 1980, Ms. Ridr
has become recognized regionally for her creative work in developing cohes:
artistic environments and visual statements for corporations and health ca1
facilities, with both existing and speclfically commissioned works of art
Nis. Ridenour is highly skilled at initiating, coordinating, and seein completion corporate art projects and long-term art programs with clients
involving artist, engineers, architects, contractors and interior designer
A high-energy businesswoman with a passion for art, creative ideas, v
and the acumen and drive to make her ideas work, she has worked with more
hOO companies, many of which are medical facilities. 'rhe Concentration of
work has been in Southern California, bur she has also handled major proje in Arizona and Narthern California, She has planned, organized and coordj
art programs for some clients for nearly a decade.
Ms. Ridenour built The Aesthetics Collection from a one-woman consult
firm into a continually growing company that indudis a staff of 15 consi:
of art cunsultants, professional framers and support staff, She rcaintainr
library of at least 5,000 artists and works personally with hundreds of ti
These artists work in a variety of media including paintings, graphics an(
sculpture in all media; tapestries; polarized light collages; fine crafts
antique art as well, as specially designed enviranmental. art pieces. To kc
. her work current and dynamic, she spends a quarter of her time looking at She meets with artists at their studios; attends trade shows, lecturea an seminars; studies art books; reviews artists slides; and visits museums a galleries throughout the United States and Europe, In the summer of 1987
and her husband, professional sculptor and furniture designer Norman Ride spent a month researching art and architecture in Europe.
Ms. Ridenour's forte is bringing together artist and client to dcvel
unique visual statements that may support or enhance a company's image or
an ambiance that could sooth patients, stimulate creativity in employees,
educate and inspire visitors, customers and staff, or simply please the e
She works closely with the client to determine their goals, then follow6
with the purchase OT commission of art, creation of a master art plan, a! placement, lightlng, frame design, installation, inventory set-up, mint(
long-term acquisition goals, and 8rt education if appropriate,
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With 8 business backgromd and a growing interest in art that led to a
year-long tour of Europe and then 3rt study at the h'ew School for Social
Research and independent study under nationally known artists, Ms. Ridenour
opened a craft gallery and pottery studio in New York City in 1972. In 1976
she moved to California and opened Main Street: Gallery in Le Jolla, the then
largest mixed-media gallery 111 San Diego County.
Familiar with the East Coast art world, she became aware of the emergen
in the 1970s (.If the field of corporate art consulting, Once she recognized
need for such services in Southern California, she sold her successful galle
to create The Aesthetlcs Collection.
Ms. Ridenour frequently lectures about her work, and has addressed the
Plassachusetts Institute of Technology's Enterprise Forum, Artist's Equity, a
the San Diego Sculpture Competition's lecture series, among orhers.
New items about The Aestherics Collection have been published in the
San Diego Union, the San Diego Transcript, San Diego Magazine, San Diego He
& Garden, Interiors and Designers West magazine. Ms. Ridenour has been pub;
in Hidden Leaves, the publication of the Ilan-Lael Foundation, which is
dedicated to promcltLng art and architecture.
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TERRI 0. RQDGERS
Terri 0, Rodgers has been a marketlng communications professional since 19
She is R former Vice Prcsident/Creative Group Head for New 'fork and Philad
advertising agencies, where she created and executed ~arketing and publici
programs in all media for clients as diverse as Du Font carpet fibers and
Philadelphia Museum of Art, as well as national consumer goods and service:!
from Crest Toothpasteto Alyo Dog Food. Since! moving to San Diego, she has written video programs for the Carlsbad Chamber of Commerce and San Bernar County, fund raising and membership brochures for the San Dlega Museum of
and SDSU, publicity for local art ahows and community volunteer activitiei
Her advertising work includes The U.S. Grant Hotel1 The Hahn Company, Cox
Cable, and Home Federal Savings,
She has won many national awards, including the prestigeous CLIO Award; 1~ she has won the Silver SanDi Award each year since she has been here,
Terri is a former Chair uf the Philadelphia Council of the American Assac:
of Advertising Agencies and a trustee of IAAS, its professional training 1
She is currently a board member of the Sat1 Diego Chapter of American Wornel
Radio and Television.
In this project, Terri will be responsible for preparing, producing and
distributing all publicity, background and collateral matertals, initiati
media contact3 and following up on them.
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COLLETION"~ P
PARTLAL LIST OF CORPORATE COLLECTIONS
COORDINATED BY ANNm RIXNOUR
Medical
Kaiser Permanent@ - Orange County & San Diego County - 20 facillcies
Lorna Linda Medical Center
Mercy Hospital Scripps Clinic & Research Foundation and all satellites
Scripps Memorial Hospital
Western Health
Corporate-
Arthur Young 8 Company
Bank of La Costa Deltec Corporation
Energy Factora
Horton Grand Hotel
La Jolla Bank & Trust Plaza National Bank of Fairbanks Ranch National Bank of La Jolla
Park Manor Hotel
San Diego Gas & Electric Company
San Diego Trust & Savings - 20 Branches
US Home Savings
. The Uavetec Corporation