HomeMy WebLinkAboutBW Research Partnership; 2008-05-27;AGREEMENT FOR SURVEY SERVICES
BW RESEARCH PARTNERSHIP
J-TldjS AGREEMENT is made and entered into as of the ^ day of
' 2008, by and between the CITY OF CARLSBAD, a municipal
corporation, v'City"), and BW Research Partnership . ("Contractor").
RECITALS
A. City requires the professional services of a survey and demographics
research company that is experienced in surveying, demographic, and public opinion
analysis.
B. Contractor has the necessary experience in providing professional
services and advice related to surveying and public opinion analysis.
C. Selection of Contractor is expected to achieve the desired results in an
expedited fashion.
D. Contractor has submitted a proposal to City and has affirmed its
willingness and ability to perform such work.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and Contractor agree as follows:
1. SCOPE OF WORK
City retains Contractor to perform, and Contractor agrees to render, those services (the
"Services") that are defined in attached Exhibit "A", which is incorporated by this
reference in accordance with this Agreement's terms and conditions.
2. STANDARD OF PERFORMANCE
While performing the Services, Contractor will exercise the reasonable professional
care and skill customarily exercised by reputable members of Contractor's profession
practicing in the Metropolitan Southern California Area, and will use reasonable
diligence and best judgment while exercising its professional skill and expertise.
3. TERM
The term of this Agreement will be effective for a period of one year from the date first
above written. The City Manager may amend the Agreement to extend it for 1
additional 1 year periods or parts thereof in an amount not to exceed ten
thousand dollars ($10,000) per Agreement year. Extensions will be based upon a
satisfactory review of Contractor's performance, City needs, and appropriation of funds
by the City Council. The parties will prepare a written amendment indicating the
effective date and length of the extended Agreement.
4. TIME IS OF THE ESSENCE
Time is of the essence for each and every provision of this Agreement.
City Attorney Approved Version #11.28.06
5. COMPENSATION
The total fee payable for the Services to be performed during the initial Agreement term
will be thirty-three thousand seven hundred ninety-four dollars ($33,794), and will not
exceed thirty-five thousand dollars ($35,000). No other compensation for the Services
will be allowed except for items covered by subsequent amendments to this Agreement.
The City reserves the right to withhold a ten percent (10%) retention until City has
accepted the work and/or Services specified in Exhibit "A".
Incremental payments, if applicable, should be made as outlined in attached Exhibit "A".
6. STATUS OF CONTRACTOR
Contractor will perform the Services in Contractor's own way as an independent
contractor and in pursuit of Contractor's independent calling, and not as an employee of
City. Contractor will be under control of City only as to the result to be accomplished,
but will consult with City as necessary. The persons used by Contractor to provide
services under this Agreement will not be considered employees of City for any
purposes.
The payment made to Contractor pursuant to the Agreement will be the full and
complete compensation to which Contractor is entitled. City will not make any federal or
state tax withholdings on behalf of Contractor or its agents, employees or
subcontractors. City will not be required to pay any workers' compensation insurance or
unemployment contributions on behalf of Contractor or its employees or subcontractors.
Contractor agrees to indemnify City within thirty (30) days for any tax, retirement
contribution, social security, overtime payment, unemployment payment or workers'
compensation payment which City may be required to make on behalf of Contractor or
any agent, employee, or subcontractor of Contractor for work done under this
Agreement. At the City's election, City may deduct the indemnification amount from any
balance owing to Contractor.
7. SUBCONTRACTING
Contractor will not subcontract any portion of the Services without prior written approval
of City. If Contractor subcontracts any of the Services, Contractor will be fully
responsible to City for the acts and omissions of Contractor's subcontractor and of the
persons either directly or indirectly employed by the subcontractor, as Contractor is for
the acts and omissions of persons directly employed by Contractor. Nothing contained
in this Agreement will create any contractual relationship between any subcontractor of
Contractor and City. Contractor will be responsible for payment of subcontractors.
Contractor will bind every subcontractor and every subcontractor of a subcontractor by
•the terms of this Agreement applicable to Contractor's work unless specifically noted to
the contrary in the subcontract and approved in writing by City.
8. OTHER CONTRACTORS
The City reserves the right to employ other Contractors in connection with the Services.
City Attorney Approved Version #11.28.06
9. INDEMNIFICATION
Contractor agrees to indemnify and hold harmless the City and its officers, officials,
employees and volunteers from and against all claims, damages, losses and expenses
including attorneys fees arising out of the performance of the work described herein
caused by any negligence, recklessness, or willful misconduct of the Contractor, any
subcontractor, anyone directly or indirectly employed by any of them or anyone for
whose acts any of them may be liable.
The parties expressly agree that any payment, attorney's fee, costs or expense City
incurs or makes to or on behalf of an injured employee under the City's self-
administered workers' compensation is included as a loss, expense or cost for the
purposes of this section, and that this section will survive the expiration or early
termination of this Agreement.
10. INSURANCE
Contractor will obtain and maintain for the duration of the Agreement and any and all
amendments, insurance against claims for injuries to persons or damage to property
which may arise out of or in connection with performance of the services by Contractor
or Contractor's agents, representatives, employees or subcontractors. The insurance
will be obtained from an insurance carrier admitted and authorized to do business in the
State of California. The insurance carrier is required to have a current Best's Key Rating
of not less than "A-:V".
10.1 Coverages and Limits.
Contractor will maintain the types of coverages and minimum limits indicated below,
unless City Attorney or City Manager approves a lower amount. These minimum
amounts of coverage will not constitute any limitations or cap on Contractor's
indemnification obligations under this Agreement. City, its officers, agents and
employees make no representation that the limits of the insurance specified to be
carried by Contractor pursuant to this Agreement are adequate to protect Contractor. If
Contractor believes that any required insurance coverage is inadequate, Contractor will
obtain such additional insurance coverage, as Contractor deems adequate, at
Contractor's sole expense.
10.1.1 Commercial General Liability Insurance. $1.000.000 combined
single-limit per occurrence for bodily injury, personal injury and property damage. If the
submitted policies contain aggregate limits, general aggregate limits will apply
separately to the work under this Agreement or the general aggregate will be twice the
required per occurrence limit.
10.1.2 Automobile Liability (if the use of an automobile is involved for
Contractor's work for City). $1,000,000 combined single-limit per accident for bodily
injury and property damage.
10.1.3 Workers' Compensation and Employer's Liability. Workers'
Compensation limits as required by the California Labor Code and Employer's Liability
City Attorney Approved Version #11.28.06
limits of $1,000,000 per accident for bodily injury. Workers' Compensation and
Employer's Liability insurance will not be required if Contractor has no employees and
provides, to City's satisfaction, a declaration stating this.
10.1.4 Professional Liability. Errors and omissions liability appropriate to
Contractor's profession with limits of not less than $1,000,000 per claim. Coverage must
be maintained for a period of five years following the date of completion of the work.
10.2. Additional Provisions. Contractor will ensure that the policies of insurance
required under this Agreement contain, or are endorsed to contain, the following
provisions:
10.2.1 The City will be named as an additional insured on General
Liability.
10.2.2 Contractor will obtain occurrence coverage, excluding Professional
Liability, which will be written as claims-made coverage.
10.2.3 This insurance will be in force during the life of the Agreement and
any extensions of it and will not be canceled without thirty (30) days prior written notice
to City sent by certified mail pursuant to the Notice provisions of this Agreement.
10.3 Providing Certificates of Insurance and Endorsements. Prior to City's execution
of this Agreement, Contractor will furnish certificates of insurance and endorsements to
City.
10.4 Failure to Maintain Coverage. If Contractor fails to maintain any of these
insurance coverages, then City will have the option to declare Contractor in breach, or
may purchase replacement insurance or pay the premiums that are due on existing
policies in order to maintain the required coverages. Contractor is responsible for any
payments made by City to obtain or maintain insurance and City may collect these
payments from Contractor or deduct the amount paid from any sums due Contractor
under this Agreement.
10.5 Submission of Insurance Policies. City reserves the right to require, at anytime,
complete and certified copies of any or all required insurance policies and
endorsements.
11. BUSINESS LICENSE
Contractor will obtain and maintain a City of Carlsbad Business License for the term of
the Agreement, as may be amended from time-to-time.
12. ACCOUNTING RECORDS
Contractor will maintain complete and accurate records with respect to costs incurred
under this Agreement. All records will be clearly identifiable. Contractor will allow a
representative of City during normal business hours to examine, audit, and make
City Attorney Approved Version #11.28.06
transcripts or copies of records and any other documents created pursuant to this
Agreement. Contractor will allow inspection of all work, data, documents, proceedings,
and activities related to the Agreement for a period of three (3) years from the date of
final payment under this Agreement.
13. OWNERSHIP OF DOCUMENTS
All work product produced by Contractor or its agents, employees, and subcontractors
pursuant to this Agreement is the property of City. In the event this Agreement is
terminated, all work product produced by Contractor or its agents, employees and
subcontractors pursuant to this Agreement will be delivered at once to City. Contractor
will have the right to make one (1) copy of the work product for Contractor's records.
14. COPYRIGHTS
Contractor agrees that all copyrights that arise from the services will be vested in City
and Contractor relinquishes all claims to the copyrights in favor of City.
15. NOTICES
The name of the persons who are authorized to give written notices or to receive written
notice on behalf of City and on behalf of Contractor under this Agreement.
For City:
Name Cheryl Mast
Title Management Analyst
Department Carlsbad City Library
City of Carlsbad
Address 1775 Dove Lane
For Contractor:
Name 0 ask Wi |V<
^~\
Title
Address I 5*.
f CA
Phone No.
Carlsbad CA 92011
Phone No. 760-602-2014
Each party will notify the other immediately of any changes of address that would
require any notice or delivery to be directed to another address.
16. CONFLICT OF INTEREST
City will evaluate Contractor's duties pursuant to this Agreement to determine whether
disclosure under the Political Reform Act and City's Conflict of Interest Code is required
of Contractor or any of Contractor's employees, agents, or subcontractors. Should it be
determined that disclosure is required, Contractor or Contractor's affected employees,
agents, or subcontractors will complete and file with the City Clerk those schedules
specified by City and contained in the Statement of Economic Interests Form 700.
City Attorney Approved Version #11.28.06
Contractor, for Contractor and on behalf of Contractor's agents, employees,
subcontractors and consultants warrants that by execution of this Agreement, that they
have no interest, present or contemplated, in the projects affected by this Agreement.
Contractor further warrants that neither Contractor, nor Contractor's agents, employees,
subcontractors and consultants have any ancillary real property, business interests or
income that will be affected by this Agreement or, alternatively, that Contractor will file
with the City an affidavit disclosing this interest.
17. GENERAL COMPLIANCE WITH LAWS
Contractor will keep fully informed of federal, state and local laws and ordinances and
regulations which in any manner affect those employed by Contractor, or in any way
affect the performance of the Services by Contractor. Contractor will at all times observe
and comply with these laws, ordinances, and regulations and will be responsible for the
compliance of Contractor's services with all applicable laws, ordinances and regulations.
Contractor will be aware of the requirements of the Immigration Reform and Control Act
of 1986 and will comply with those requirements, including, but not limited to, verifying
the eligibility for employment of all agents, employees, subcontractors and consultants
that the services required by this Agreement.
18. DISCRIMINATION AND HARASSMENT PROHIBITED
Contractor will comply with all applicable local, state and federal laws and regulations
prohibiting discrimination and harassment.
19. DISPUTE RESOLUTION
If a dispute should arise regarding the performance of the Services the following
procedure will be used to resolve any questions of fact or interpretation not otherwise
settled by agreement between the parties. Representatives of Contractor or City will
reduce such questions, and their respective views, to writing. A copy of such
documented dispute will be forwarded to both parties involved along with recommended
methods of resolution, which would be of benefit to both parties. The representative
receiving the letter will reply to the letter along with a recommended method of
resolution within ten (10) business days. If the resolution thus obtained is unsatisfactory
to the aggrieved party, a letter outlining the disputes will be forwarded to the City
Manager. The City Manager will consider the facts and solutions recommended by each
party and may then opt to direct a solution to the problem. In such cases, the action of
the City Manager will be binding upon the parties involved, although nothing in this
procedure will prohibit the parties from seeking remedies available to them at law.
City Attorney Approved Version #11.28.06
20. TERMINATION
In the event of the Contractor's failure to prosecute, deliver, or perform the Services,
City may terminate this Agreement for nonperformance by notifying Contractor by
certified mail of the termination. If City decides to abandon or indefinitely postpone the
work or services contemplated by this Agreement, City may terminate this Agreement
upon written notice to Contractor. Upon notification of termination, Contractor has five
(5) business days to deliver any documents owned by City and all work in progress to
City address contained in this Agreement. City will make a determination of fact based
upon the work product delivered to City and of the percentage of work that Contractor
has performed which is usable and of worth to City in having the Agreement completed.
Based upon that finding City will determine the final payment of the Agreement.
Either party upon tendering thirty (30) days written notice to the other party may
terminate this Agreement. In this event and upon request of City, Contractor will
assemble the work product and put it in order for proper filing and closing and deliver it
to City. Contractor will be paid for work performed to the termination date; however, the
total will not exceed the lump sum fee payable under this Agreement. City will make the
final determination as to the portions of tasks completed and the compensation to be
made.
21. COVENANTS AGAINST CONTINGENT FEES
Contractor warrants that Contractor has not employed or retained any company or
person, other than a bona fide employee working for Contractor, to solicit or secure this
Agreement, and that Contractor has not paid or agreed to pay any company or person,
other than a bona fide employee, any fee, commission, percentage, brokerage fee, gift,
or any other consideration contingent upon, or resulting from, the award or making of
this Agreement. For breach or violation of this warranty, City will have the right to annul
this Agreement without liability, or, in its discretion, to deduct from the Agreement price
or consideration, or otherwise recover, the full amount of the fee, commission,
percentage, brokerage fees, gift, or contingent fee.
22. CLAIMS AND LAWSUITS
By signing this Agreement, Contractor agrees that any Agreement claim submitted to
City must be asserted as part of the Agreement process as set forth in this Agreement
and not in anticipation of litigation or in conjunction with litigation. Contractor
acknowledges that if a false claim is submitted to City, it may be considered fraud and
Contractor may be subject to criminal prosecution. Contractor acknowledges that
California Government Code sections 12650 et sea., the False Claims Act applies to
this Agreement and, provides for civil penalties where a person knowingly submits a
false claim to a public entity. These provisions include false claims made with deliberate
ignorance of the false information or in reckless disregard of the truth or falsity of
information. If City seeks to recover penalties pursuant to the False Claims Act, it is
entitled to recover its litigation costs, including attorney's fees. Contractor acknowledges
that the filing of a false claim may subject Contractor to an administrative debarment
proceeding as the result of which Contractor may be prevented to act as a Contractor
on any public work or improvement for a period of up to five (5) years. Contractor
City Attorney Approved Version #11.28.06
acknowledges debarment by another jurisdiction is grounds for City to terminate this
Agreement.
23. JURISDICTIONS AND VENUE
Any action at law or in equity brought by either of the parties for the purpose of
enforcing a right or rights provided for by this Agreement will be tried in a court of
competent jurisdiction in the County of San Diego, State of California, and the parties
waive all provisions of law providing for a change of venue in these proceedings to any
other county.
24. SUCCESSORS AND ASSIGNS
It is mutually understood and agreed that this Agreement will be binding upon City and
Contractor and their respective successors. Neither this Agreement or any part of it nor
any monies due or to become due under it may be assigned by Contractor without the
prior consent of City, which shall not be unreasonably withheld.
25. ENTIRE AGREEMENT
This Agreement, together with any other written document referred to or contemplated
by it, along with the purchase order for this Agreement and its provisions, embody the
entire Agreement and understanding between the parties relating to the subject matter
of it. In case of conflict, the terms of the Agreement supersede the purchase order.
Neither this Agreement nor any of its provisions may be amended, modified, waived or
discharged except in a writing signed by both parties.
26. AUTHORITY
The individuals executing this Agreement and the instruments referenced in it on behalf
of Contractor each represent and warrant that they have the legal power, right and
actual authority to bind Contractor to the terms and conditions of this Agreement.
CITY OF CA
corporation of
(print name/title)
» W
(sign here)
VefM^Wi(lldu/ns/5
(print name/title) '
*UJ ft Ar bW teAeMT(U\.
ton
LORRAINE
City Clerk
(e-mail adoress)
City Attorney Approved Ve1>5$n tifr\ .2?^.$5N
If required by City, proper notarial acknowledgment of execution by contractor
must be attached. If a Corporation, Agreement must be signed by one corporate
officer from each of the following two groups.
*Group A. **Group B.
Chairman, Secretary,
President, or Assistant Secretary,
Vice-President CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or
assistant secretary under corporate seal empowering the officer(s) signing to bind the
corporation.
APPROVED AS TO FORM:
City Attorneyu^^r
By:.
eputy City Attorney
City Attorney Approved Version #04.01.02
EXHIBIT "A"
SCOPE OF SERVICES
Contractor will provide a 15-minute telephone survey and intercept surveys at
two main locations without a web survey for a sample size of 600 at a cost of
$33,794. Please see attached Scope of Work and Cost Estimate dated
February 20, 2008.
Contractor will provide the City with the collected, raw data in a form that the City
can continue to analyze and utilize.
City Attorney Approved Version #04.01.02
10
2008 Library Survey:
Scope of Work and Cost Estimate
Presented to the Carlsbad Library
February 20, 2008
2008 Library Survey - Scope & Estimate
City of Carlsbad Library
SCOPE OF WORK
BW Research Partnership is excited about the opportunity to work with the Carlsbad Library on its
2008 survey research project of residents and customers. BW Research has developed a
comprehensive approach to best meet the needs of the Carlsbad Library. This plan was
developed based on our meeting with library staff as well as our review of the 2006 survey
methodology conducted by SBRI.
BW Research's recommended project methodology includes utilizing a 15-minute telephone
survey of 400, 600, or 800 residents, intercept surveys at each library location, and an Internet
version of the survey.
The telephone survey will allow the Library to reliably speak about the attitudes, opinions, and
behaviors of Carlsbad residents 18 years and older. Since the telephone survey will represent all
residents, it will allow for a comprehensive analysis by frequency of library use, from "super
users" who visit once a week to residents who have never visited, and the many groups in-
between.
Although the sample sizes yield comparable margins of error at the overall level (maximum
margin of error plus or minus 4.89% for 400 interviews, 3.99% for 600, and 3.45% for 800
interviews among the estimated 77,856 residents 18 years and older within the City of Carlsbad),
the larger sample sizes provide greater reliability when the data is examined by subgroup, such
as library user status, gender, age, and geography. As such, the larger sample size will allow BW
Research greater ability to profile the "potential market" of current non-users or infrequent users
to understand their barriers to use and perceptions regarding the Library.
The intercept surveys will provide the Library with an assessment of library customers, what
they do on an average visit to the Library, as well as their attitudes, satisfaction, and preferences.
Whereas the telephone survey is focused on residents 18 years and older, the intercept surveys
will also include non-residents and users under the age of 18, to accurately represent the
customer universe who visits the Library.
The Internet version of the survey will maximize the study's response rate and
representativeness by allowing residents and customers with more than one way to participate in
the study. Residents who are called for the telephone survey as well as customers who are
intercepted at the Library but who do not have time to participate at that particular moment but
are interested in the study will be provided with instructions on how to participate in the survey
online.
By placing a link to the survey on the Library's website (optional), the Internet version of the
survey can also be used to gather feedback from residents who utilize the Library's services
online without physically visiting the Library.
By using email addresses in the Library's database (optional), the Library could oversample
certain user groups, such as infrequent users or users under the age of 18, to supplement the
data collected from the telephone and intercept surveys and allow for a greater depth of analysis
with these groups.
2008 Library Survey - Scope & Estimate
City of Carlsbad Library
The scope of services for this project, as BW Research currently understands it, includes:
• Conference calls and meetings with the Library, as needed, to discuss the
research objectives for the study, background materials, questionnaire design,
project implementation, and related topics;
• Developing a statistically reliable sampling plan for the project utilizing a
combination telephone, intercept, and Internet (optional) survey methodology;
• Drafting and refining a questionnaire of approximately 15-minutes in length for
the telephone survey that is appropriate for the entire spectrum of residents (high
intensity library users, low intensity library users and potential users);
• Refining the survey content for a user universe and creating a visually appealing
layout for the intercept surveys to minimize respondent fatigue;
o To maximize response rates for the intercept surveys, BW Research
recommends keeping the survey to one page (preferably one side). As
such, BW Research will work with the Library to refine the survey content
for use during the intercepts, which may include creating alternate
versions of the survey to maximize the overall amount of information
collected, while minimizing the length of the survey for each individual
respondent;
• (Optional) Designing, programming, and hosting an Internet version of the survey
• Programming and pre-testing the telephone and Internet survey for efficient and
accurate data collection;
• Monitoring telephone data collection to ensure the sample of residents
interviewed is representative of the overall population of adult residents in the
City (residents 18 years and older);
• Utilizing a random digit methodology (includes both listed and unlisted numbers),
conducting 400, 600, or 800 total telephone interviews with residents 18 years
and older according to strict quality control standards;
• Conducting intercept surveys over a four-day period (including at least one
weekend day) at the Cole and Dove libraries. Each day of interviewing will
include two interviewers working together during a five hour shift. BW Research
has also included the option of conducting intercept surveys at the Centra de
Informacion and Adult Learning Center, with one interviewer at each location
working a five hour shift (Centra interviewer will be bilingual).
o BW Research will work with the Library to determine the optimal
sampling plan for the intercept surveys. For example, it may be best to
vary the start and end times of each shift by day to maximize
representativeness without having to staff intercept interviewers
throughout the entire time the libraries are open (for example, Day 1:
morning shift, Day 2, afternoon shift, Day 3 evening shift) or it may be
determined that maintaining consistent interviewing hours during the
libraries' peak periods would be best for the project.
• Keypunching the data from the intercept surveys into an electronic format that
will allow for data analysis;
2008 Library Survey - Scope & Estimate
City of Carlsbad Library
• Compiling and analyzing all the data collected from the study and preparing an
initial question-by-question summary of the results;
• Developing a comprehensive written report of findings, including a stand alone
Executive Summary with key findings and conclusions;
• Producing a complete set of cross-tabulation tables;
• Preparing a presentation of findings accompanied by PowerPoint slides.
BW Research Partnership is passionate and committed to all of its research endeavors.
We gladly remain available to help interpret the analysis and recommendations after the
project is completed at no additional charge.
COST ESTIMATE
For maximum flexibility, BW Research has provided separate cost estimates for the consultant
fees on the project, as well as each component of the project methodology. This cost estimate
represents our fixed-fee to complete the entire project, with the total depending on the
combination of options chosen.
Given that BW Research Partnership is located in Carlsbad, we do not have a limit on the number
of in-person meetings or presentations with the Library as part of the project scope. As long as
the project parameters do not change from those proposed (e.g., length of survey, methods of
data collection), the costs will not change even if the team spends more hours on the project than
originally estimated.
Below are the costs for the consultant services on the project, which include all the project
deliverables and will remain fixed regardless of the combination of data collection options chosen.
Consultant Services
Review Research & Demographics
Survey Design
Develop Sampling Plan
Data Processing
Research & Analysis
Project Manaaement
Sub-Total Consultant Services
$500
$1,800
$750
$1,500
$4,000
$1.250
$9,800
Below are the costs associated with conducting a 15-minute telephone survey of either 400, 600,
or 800 adult residents (18 years and older).
Telephone Survey of Residents
Sample Size
Length of Phone Survey
Sample Purchase
CATI Programming
Training, Pre-Testing & Monitoring
Telephone Interviewing
Sub-Total Telephone Survey
n=400
15 min.
$800
$950
$1,050
$7.896
$10,696
n=600
15 min.
$1,200
$950
$1,050
$1 1 .844
$15,044
n=800
15 min.
$1 ,600
$950
$1,050
$15.792
$19,392
2008 Library Survey - Scope & Estimate
City of Carlsbad Library
Below are the costs associated with conducting intercept surveys at each library location.
BW Research has separated out the costs for conducting the intercept surveys at the Centra de
Informacion and Adult Learning Center. However, budget permitting, we believe including these
two locations will maximize representativeness of the results since these two users groups may
not otherwise be adequately represented in the telephone survey or intercept surveys at the two
main locations since they are a different from the average resident or library customer.
Intercept Surveys with Library Users
Dove and Cole Libraries
Dove Library, 4 days, 2 interviewers
Cole Library, 4 days, 2 interviewers
Interviewer Training and Briefing
Data Entry - Kevpunchina for Dove and Cole
Sub-Total Intercept Surveys: Dove and Cole Only
Optional: Additional Locations
Centra de Informacion, 4 days, 1 interviewer
Spanish Translation
Adult Learning Center, 4 days, 1 interviewer
Interviewer Training and Briefing
Data Entrv - Kevounchina for Centra and ALC
Sub-Total Intercept Surveys: Centro and ALC
Sub-Total Intercept Surveys: All Four Locations
$3,200
$3,200
$1,050
$1.500
$8,950
$1,600
$450
$1,600
$525
$750
$4,925
$13,875
Below are the costs associated with offering an Internet version of the survey to residents during
the phone survey as well as customers during the Intercept surveys to maximize participation. As
an optional addition, we have also provided the costs associated with the active recruitment of
participants by sending emails to customers from the Library's database.
Web Version of Survey
Programming and Hosting Web Version of Survey
Optional
Active Recruitment through Email Invites from Carlsbad's Database
Passive Recruitment throuqh Link on Library Website
Sub-Total Web Version of Survey without Active Recruitment
Sub-Total Web Version of Survey with Active Recruitment
$2,500
$650
No charae
$2,500
$3,150
2008 Library Survey - Scope & Estimate
City of Carlsbad Library
Depending on the options chosen, the total not-to-exceed amount for the project ranges from
$29,446 (consultant services, telephone survey of 400 residents, and intercept surveys at two
main locations - no web version of survey) to $46,217 (consultant services, telephone survey of
800 residents, intercept surveys at all four locations, and web version of survey with active
recruitment).
Below is a summary of the options, with the most comprehensive option shown first.
15-Minute Telephone Survey
Varying Sample Size
n=400 n=600 n=800
Telephone Survey, Intercept Surveys at All Four Locations, Web Survey
Total: Consultant Services, Telephone Survey, Intercept Surveys at
Four Locations, and Web Survey with Active Recruitment
Total: Consultant Services, Telephone Survey, Intercept Surveys at
Four Locations, and Web Survey without Active Recruitment
$37,521 $41,869
$36,871 $41,219
$46,217
$45,567
Telephone Survey, Intercept Surveys at All Four Locations - without Web Survey
Total: Consultant Services, Telephone Survey, and Intercept Surveys
at Four Locations $34,371 $38,719 $43,067
Telephone Survey, Intercept Surveys at Two Main Locations, Web Survey
Total: Consultant Services, Telephone Survey, Intercept Surveys at
Two Main Locations, and Web Survey with Active Recruitment
Total: Consultant Services, Telephone Survey, Intercept Surveys at
Two Main Locations, and Web Survey without Active Recruitment
$32,596 $36,944
$31,946 $36,294
$41 ,292
$40,642
Telephone Survey, Intercept Surveys at Two Main Locations - without Web Survey
Total: Consultant Services, Telephone Survey, and Intercept Surveys
at Two Main Locations $29,446 $33,794 $38,142