HomeMy WebLinkAboutSan Diego North Convention & Visitors Bureau; 2004-06-23;EXHIBIT 2
AMENDMENT NUMBER 8 TO AGREEMENT FOR
PROMOTION OF TOURISM AND VISITOR SERVICES
SAN DIEGO NORTH CONVENTION AND VISITORS BUREAU
This Amendment Number 8 to the Agreement between the Carlsbad Tourism
Business Improvement District (CTBID) and the San Diego North Convention and Visitors
Bureau (SDNCVB) (collectively, the "Parties") is effective as of the 1st day of July, 2008,
extending and applying the terms and conditions of the agreement dated June 23, 2004 (the
"Agreement") by and between the City of Carlsbad, a municipal corporation, ("City"), and the San
Diego North Convention and Visitors Bureau, ("Contractor").
RECITALS
A. On seven prior occasions the Parties have amended the June 23, 2004 Agreement
resulting in an extension to the term of the Agreement; and except as modified, on
the same terms and conditions of the original Agreement.
B. The Agreement is scheduled to terminate on June 30, 2008, unless it is extended.
C. The Parties desire to enter into this 8th Amendment to the Agreement for the purpose
of extending the terms and conditions of the Agreement for an additional period of
twelve (12) months, from July 1, 2008 through June 30, 2009; and
D. The CTBID requires the visitor and promotional services provided by SDNCVB, in the
form in which these services were previously provided to the City of Carlsbad.
E. The CTBID requires SDNCVB to report to the Board on those activities on a quarterly
basis using contracted room nights secured during the reporting period multiplied by
an Average Daily Rate, obtained by Smith Travel Research, with an additional
amount added for meals and incidentals.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, Parties agree as follows:
1. The above recitals are incorporated herein.
2. This Amendment Number 8 to the Agreement is effective for a period of twelve
(12) months beginning July 1, 2008 through June 30, 2009.
3. Excepted as specifically modified herein, the terms and conditions between the
parties shall be those set forth in the Agreement between the City of Carlsbad and the
Convention and Visitors Bureau dated June 23, 2004. Compensation will be made in twelve
(12) monthly installments of nine thousand one hundred sixty-six dollars and sixty-six cents
($9,166.66) each month for a total of $110,000 as detailed in the attached Exhibit A to this
Amendment Number 8 budget request. The first installment shall be payable in the first full week
of July 2008. Subsequent installments shall be paid in the first full week of each month, through
the term of this Agreement.
City Attorney Approved Version #05.22.01
4. All other provisions of the Agreement, as may have been amended from time to
time by the City of Carlsbad, or as may be amended by the Parties, shall remain in full force and
effect.
5. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include coverage for this
Amendment.
6. The individuals executing this Amendment Number -8 and the instruments
referenced on behalf of Contractor each represent and warrant that they have the legal power,
right and actual authority to bind Contractor to the terms and conditions hereof of this
Amendment.
CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT: a Business
Improvement District as defined in
section 36500 of the California Streets
and Highways Code
- (sign here)
/1 ,A Ai ,1 OLM \ \M
d <M
(e-mail address)
ATTEST:
*By:
(sign here)
(print name/title)Carlsbad Tourism Business
Improvement District
(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be attached.
If a Corporation, Agreement must be signed by one corporate officer from each of the following
two groups.
*Group A.
Chairman,
President, or
Vice-President
"Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
City Attorney Approved Version #05.22.01
2
APPROVED AS TO FORM:
RONALELR. BALL, General Counsel
By: _ _
General Counsel
/
City Attorney Approved Version # 05.22.01
'NORTH
••Room to fill your senses
SAN Ditco NORTH CONVENTION &-VISITORS BUREAU
OFFICERS:
Chairman
Robed Raueh, General Manager/Partner
Hilton Garden Inn /Homewood Suites
San Diego/Del Mar
Immediate Pasi Chairman
Tun Fenuell, CEO
Del Mar Fairgrounds
Treasurer
Robert McClure, Director
San Diego Zoo's Wild Animal Park
Secretary
James S Farley, Attorney At Law
James S Farley Law Offices
Member-al-Large
John Daley, Owner
101 Cafe, Oceanside
Member-at- Large
Dem.se Dornfeld, Exec. Vice President
PRA Destination Management
Member-at-Large
Robert Moore, General Manager
Hilton Garden Inn Carlsbad Beach
DIRECTORS:
Janet Beronio, General Manager
Hurrah's Rincon Casino & Resort
Paul Corsimla, General Manager
San Diego Marriott La Jolla
Patrick DulTy, General Manager
Hilton La Jolla Torrey Pines
Julian Duvat, Executive Director
Quail Botanical Gardens
Dennis Fraher. General Manager
San Diego Marriott Del Mar
John Gates, General Manager
Rancho Bernardo Inn
Juanita I layes, Public Affairs Manager
San Diego Gas & Electric Co.
Patrick Hclbling, Operations Director
Birch Aquarium at Scripps
John Jakobsen, General Manager
LEGOLAND California
Chris Jennewt-in
Director of Internet Operations
The San Diego Union-Tribune/
SignOnSanDiego com
Pam Richardson, V.P. Operations
Lake San Marcos Resort & Country Club
Vikram Sood, General Manager
The Grand Del Mar
Paul Van Elderen, Broker
Hanson Realty
Tammie Wheatiey, General Manager
Radisson Suite Hotel Rancho Bernardo
Carl Winston, Program Director
San Diego State University
tX OFFICIOS:
Jonathan Jacobs, Managing Partner
Radisson Suite Hotel
Rancho Bernardo
Carlsbad Sales & Marketing Budget 08-09
Detail
Sales & Marketing Personnel
Sales Programs
(trade shows, site visits, client
events, educational tours, lead
generation, promotions)
Marketing Support
(collateral, direct mail, booth
displays, co-op advertising, public
relations, web site/email initiatives,
research)
Administration & Operations
(lease, postage, office supplies,
office machines, internet, telephone)
Total
Carlsbad Budget SD North Budget
$51,235 $1,177,200
$ 13,950 $ 558,500
$ 36,237 $1,285,000
$ 8,488 $ 370,900
$110,000 $3,391,600
SAN DIEGO NORTH CONVENTION & VISITORS BUREAU
Executive Office: 360 N Escondido Boulevard, Escondido, California 92025-2600
Located at the Center For The Arts, Escondido
Voice: 760-745-4741 800-848-3336 Fax: 760-745-4796
Sales Office: 6l20Paseo Del None, Suite L-l. Carlsbad, California 9201 l-l 100
Voice 760-603-1690 800-848-3336 Fax:760-603-9570
www sandiegonorth com
EXHIBIT 2
AMENDMENT NUMBER 7 TO AGREEMENT FOR
PROMOTION OF TOURISM AND VISITOR SERVICES
SAN DIEGO NORTH CONVENTION AND VISITORS BUREAU
This Amendment Number 7 to the Agreement between the Carlsbad Tourism
Business Improvement District (CTBID) and the San Diego North Convention and Visitors
Bureau (SDNCVB) (collectively, the "Parties") is effective as of the 1st day of July, 2007,
extending and applying the terms and conditions of the agreement dated June 23, 2004 (the
"Agreement") by and between the City of Carlsbad, a municipal corporation, ("City"), and the San
Diego North Convention and Visitors Bureau, ("Contractor").
RECITALS
A. On six prior occasions the Parties have amended the June 23, 2004 Agreement
resulting in an extension to the term of the Agreement; and except as modified, on
the same terms and conditions of the original Agreement.
B. The Agreement is scheduled to terminate on June 30, 2007, unless it is extended.
C. The Parties desire to enter into this 7th Amendment to the Agreement for the purpose
of extending the terms and conditions of the Agreement for an additional period of
twelve (12) months, from July 1, 2007 through June 30, 2008; and
D. The CTBID requires the visitor and promotional services provided by SDNCVB, in the
form in which these services were previously provided to the City of Carlsbad.
E. The CTBID requires SDNCVB to report to the Board on those activities on a quarterly
basis using contracted room nights secured during the reporting period multiplied by
an Average Daily Rate, obtained by Smith Travel Research, with an additional
amount added for meals and incidentals.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, Parties agree as follows:
1. The above recitals are incorporated herein.
2. This Amendment Number 7 to the Agreement is effective for a period of twelve
(12) months beginning July 1, 2007 through June 30, 2008.
3. Excepted as specifically modified herein, the terms and conditions between the
parties shall be those set forth in the Agreement between the City of Carlsbad and the
Convention and Visitors Bureau dated June 23, 2004. Compensation will be made in twelve
(12) monthly installments of nine thousand one hundred sixty-six dollars and sixty-six cents
($9,166.66) each month for a total of $110,000 as detailed in the attached Exhibit A to this
Amendment Number 7 budget request. The first installment shall be payable in the first full week
of July 2007. Subsequent installments shall be paid in the first full week of each month, through
the term of this Agreement.
City Attorney Approved Version #05.22.01
4. All other provisions of the Agreement, as may have been amended from time to
time by the City of Carlsbad, or as may be amended by the Parties, shall remain in full force and
effect.
5. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include coverage for this
Amendment.
6. The individuals executing this Amendment Number 7 and the instruments
referenced on behalf of Contractor each represent and warrant that they have the legal power,
right and actual authority to bind Contractor to the terms and conditions hereof of this
Amendment.
CONTRACTOR
Lx
(sign here)
CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT: a Business
Improvement District as defined in
section 36500 of the California Street?
and Highways Code,
(print name/title)
ORRAINE M. WOOD
Pro Tern <\lerk of the
Carlsbad Tourism Business
Improvement District
(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be attached.
If a Corporation, Agreement must be signed by one corporate officer from each of the following
two groups.
*Group A.
Chairman,
President, or
Vice-President
"Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
City Attorney Approved Version #05.22.01
2
ACKNOWLEDGMENT
State of California
County of v
On -6
i&a O
before me,
personally appeared.
(here insert narrrearfcl title of the officer)
M
of
personally known to me (or proved to me on the basis of satisfactory evidence) to be
the person^) whose name(X) is/are subscribed to the within instrument and
acknowledged to me that he/she/they executed the same in his/heV/thdir authorized
capacity(ies), and that by his/tyeV/try^ir signature^ on the instrument the person^),
or the entity upon behalf of which the personM acted, executed the instrument.
WITNESS my hand and official seal
Signature
«1529000
Notary Public - California *
San Diego County
f Comm. Expkes Nov. 22,2006 f
(Seal)
ACKNOWLEDGMENT
State of CaliforniaState o aiorna , , — -N (
County of ^5 A /Y J_ )i
On -before -
personally appeared
- (here insert narye'ancrtitie of the ojmcer)
(_. /)/lf\ I Y\OiT7^d /V _
personally known to me (or proved to me on the basis of satisfactory evidence) to be
the person^/) whose name^rf) is/aj£ subscribed to the within instrument and
acknowledged to me that fjeVshe/thi^y executed the same in l^/her/th^ir authorized
capacity(i^), and that by ry&/her/th4ir signature^ on the instrument the person^),
or the entity upon behalf of which the person^ acted, executed the instrument.
WITNESS my COMM. §1529000
Notary Public • C«Worni«
San Diego County
Comm. Expires Nov.
(Seal)
APPROVED AS TO FORM:
RONALD R. BALL, General Counsel
By: ~ 3 l<~-« i ^
General Counsel
City Attorney Approved Version # 05.22.01
WORTH EXHIBIT A
^AUTHENTIC. DIVERSE. CALIFORNTA'
OFFICERS:
Chairman
Tim Fennel), CEO
Del Mar Fairgrounds
Vice Chairman
Robert Rauch, Genera) ManagetfPartner
Homewood Suites San Diego/Del Mar
Treasurer
Robert McClure, Director
San Diego Zoo's Wild Animal Park
Secretary
James S. Farley, Attorney At Law
James S. Farley Law Offices
Member-at - Large
Robert Moore, General Manager
Hilton Garden Inn Carlsbad Beach
DIRECTORS:
Janet Bcronio, General Manager
Harrah's Rincon Casino & Resort
Bruce Brainerd, General Manager
Hyatt Regency La Jolla
Paul Corsinita, General Manager
San Diego Marriott La Jolla
John Daley, Owner
101 Cafe, Oceansidc
Dcnise Dornfeld, Exec. Vice President
PRA Destination Management
Patrick Duffy, General Manager
Hilton La Jolla Torrey Pines
Julian Duval, Executive Director
Quail Botanical Gardens
Juanita Hayes, Public Affairs Manager
San Diego Gas & Electric Co.
Nigclla Hillgarth Ph.D.
Executive Director
Birch Aquarium at Scripps
John Jakohscn, General Manager
LEGOLAIMD California
Chris Jcnncwein
Director of Internet Operations
The San Diego Union-Tribune/
SignOnSanDiego.com
Nance Trevithick, Director of Sates
Four Seasons Resort Aviara
Paul Van Elderen, Managing Broker
McMillin Realty Commercial
Tammic Wheatley, General Manager
Radisson Suite Hotel
Rancho Berfiardo
Carl Winston, Program Director
San Diego State University
EX OFFICIOS:
Jonathan Jacobs, Managing Partner
Radisson Suite Hotel
Rancho Bernardo
Rick Mansur
Senior Vice President of Operations
J.C. Resorts, Inc.
President & CEO
Cami Mattson
Carlsbad Sales Budget
Detail
Sales Personnel
(18% of existing team's efforts)
Carlsbad Budget SD North Budget
$51,235 $ 285,141
Sales Programs $ 13,950
(18% of trade shows, site visits, client
events, educational tours, promotions)
Sales Operations $ 8,488
(18% of lease, postage, office supplies,
office machines, internet, telephone)
Sales Marketing Support $ 36,237
(10% of collateral, direct mail, booth
displays, co-op advertising, public
relations, web site/email initiatives,
marketing personnel)
Additional administration, operations, $ 0
and leisure marketing programs
$ 77,500
$ 47,154
$ 346,068
Total $110,000*
$ 326,237
$1,082,100
*The 10% increase over last year will go towards the increased cost of doing
business with the existing sales programs. The $100,000 allocation from the City
of Carlsbad was first allocated to the San Diego North CVB in FY2003-04 and
has remained flat for the last 4 years.
SAN DIEGO NORTH CONVENTION & VISITORS BUREAU
Executive Office: 360 N. Escondido Boulevard, Escondido, California 92025-2600
Located at the Center For The Arts, Escondido
Voice: 760-745-4741 800-848-3336 Fax: 760-745-4796
Sales Office: 6120 Paseo Del None, Suite L-l, Carlsbad, California 92011-1100
Voice: 760-603-1690 800-848-3336 Fax:760-603-9570
www.sandiegonorth.com
EXHIBIT 2
AGREEMENT FOR
PROMOTION OF TOURISM AND VISITOR SERVICES
SAN DIEGO NORTH CONVENTION AND VISITORS BUREAU
This Agreement between the Carlsbad Tourism Business Improvement District
(CTBID) and the San Diego North Convention and Visitors Bureau (SDNCVB) (collectively, the
"Parties") is entered into and effective as of the 1st day of January, 2007, extending and applying
the terms and conditions of the agreement dated June 23, 2004 (the "Agreement") by and
between the City of Carlsbad, a municipal corporation, ("City"), and the San Diego North
Convention and Visitors Bureau, ("Contractor").
RECITALS
A. The Parties desire to extend the terms and conditions of the Agreement for a period
of six (6) months, from January 1, 2007 through June 30, 2007; and
B. The CTBID requires the visitor and promotional services provided by SDNCVB, in the
form in which these services were previously provided to the City of Carlsbad.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, Parties agree as follows:
1. The Agreement is hereby entered into for a period of six (6) months beginning
January 1, 2007 through June 30, 2007.
2. The terms and conditions between the parties shall be those set forth in the
agreement between the City of Carlsbad and the Convention and Visitors Bureau dated June 23,
2004. Compensation will be made in six (6) monthly installments of eight thousand three
hundred thirty-three dollars and thirty-three cents ($8,333.33) each month. The first installment
shall be payable in the first full week of January. Subsequent installments shall be paid in the
first full week of each month, through the term of this agreement.
3. All other provisions of the Agreement, as may have been amended from time to
time by the City of Carlsbad, or as may be amended by the Parties, shall remain in full force and
effect.
4. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include coverage for this
Amendment.
City Attorney Approved Version #05.22.01
4. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power, right and actual
authority to bind Contractor to the terms and conditions hereof of this Amendment.
CONTRACTOR
*D\
(sign here)
LAM I P#<is
(print nam'e/title)
CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT: a Business
Improvement District as defined in
section 36500 of the California Streets
and Highways Code
By:
(e-mail address)
*By:
(sign here)
(print name/title)
LORRAINE M. WOOD
Pro Tern Clerk of the
Carlsbad Tourism Business
Improvement District
(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be attached.
If a Corporation, Agreement must be signed by one corporate officer from each of the following
two groups.
*Group A.
Chairman,
President, or
Vice-President
"Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONALD R. BALL, General Counsel
General Counsel
City Attorney Approved Version #05.22.01
EXHIBIT 2
AGREEMENT FOR
PROMOTION OF TOURISM AND VISITOR SERVICES
SAN DIEGO NORTH CONVENTION AND VISITORS BUREAU
This Agreement between the Carlsbad Tourism Business Improvement District
(CTBID) and the San Diego North Convention and Visitors Bureau (SDNCVB) (collectively, the
"Parties") is entered into and effective as of the 1st day of July, 2006, extending and applying the
terms and conditions of the agreement dated June 23, 2004 (the "Agreement") by and between
the City of Carlsbad, a municipal corporation, ("City), and the San Diego North Convention and
Visitors Bureau, ("Contractor").
RECITALS
A. The Parties desire to extend the terms and conditions of the Agreement for a period
of six (6) months, from July 1, 2006 through December 31, 2006; and
B. The CTBID requires the visitor and promotional services provided by SDNCVB, in the
form in which these services were previously provided to the City of Carlsbad.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, Parties agree as follows:
1 . The Agreement is hereby entered into for a period of six (6) months beginning
July 1, 2006 through December 31, 2006.
2. The terms and conditions between the parties shall be those set forth in the
agreement between the City of Carlsbad and the Convention and Visitors Bureau dated June 23,
2004 that is attached hereto as Exhibit A and incorporated by reference. Compensation will be
made in six (6) monthly installments of eight thousand three hundred thirty-three dollars and
thirty-three cents ($8,333.33) each month. The first installment shall be payable in the first full
week of July. Subsequent installments shall be paid in the first full week of each month, through
the term of this agreement.
3. All other provisions of the Agreement, as may have been amended from time to
time by the City of Carlsbad, or as may be amended by the Parties, shall remain in full force and
effect.
4. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include coverage for this
Amendment.
City Attorney Approved Version #05.22.01
4. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power, right and actual
authority to bind Contractor to the terms and conditions hereof of this Amendment.
CONTRACTOR
*By:t*J-tl.
(sign here)
CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT: a Business
mprovement District as defined in
section 36500 of the California Streets
and Highways Code
(print name/title)
Chairperson
(e-mail address)
(print name/title)
r
WOOD
Pro Tem Clerk\f the
Carlsbad Tourism Business
Improvement District
(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be attached.
If a Corporation, Agreement must be signed by one corporate officer from each of the following
two groups.
*Group A.
Chairman,
President, or
Vice-President
'Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
), General Counsel
City Attorney Approved Version #05.22.01
AGREEMENT FOR
PROMOTION OF TOURISM AND VISITOR SERVICES
SAN DIEGO NORTH CONVENTION AND VISITORS BUREAU
This Agreement between the Carlsbad Tourism Business Improvement District
(CTBID) and the San Diego North Convention and Visitors Bureau (SDNCVB) (collectively, the
"Parties") is entered into and effective as of the 1st day of March, 2006, extending and applying
the terms and conditions of the agreement dated June 23, 2004 (the "Agreement") by and
between the City of Carlsbad, a municipal corporation, ("City"), and the San Diego North
Convention and Visitor's Bureau, ("Contractor").
RECITALS
A. The Parties desire to extend the terms and conditions of the Agreement for a period
of four (4) months, from March 1, 2006 through June 30, 2006; and
B. The CTBID requires the visitor and promotional services provided by SDNCVB, in the
form in which these services were previously provided to the City of Carlsbad.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, Parties agree as follows:
1 . The Agreement is hereby entered into for a period of four (4) months beginning
March 1, 2006 through June 30, 2006.
2. The terms and conditions between the parties shall be those set forth in the
agreement between the City of Carlsbad and the Convention and Visitor's Bureau dated June
23, 2004 that is attached hereto as Exhibit 4 and incorporated by reference. Compensation will
be made in four monthly installments of eight thousand three hundred thirty-three dollars and
thirty-three cents ($8,333.33) each month. The first installment shall be payable in the first full
week of March. Subsequent installments shall be paid in the first full week of each month,
through the term of this agreement.
3. All other provisions of the Agreement, as may have been amended from time to
time by the City of Carlsbad, or as may be amended by the Parties, shall remain in full force and
effect.
4. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include coverage for this
Amendment.
City Attorney Approved Version #05.22.01
4. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power, right and actual
authority to bind Contractor to the terms and conditions hereof of this Amendment.
CONTRACTOR
*By:
CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT: a Business
Improvement District as defined in
section 36500 of the California Streets
and Highways Code
(print name/title)
(print name/title)
Chairperson
RRAUJJEJVI. WOOD
Pro Tem Clerk of the
Carlsbad Tourism Business
Improvement District
(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be attached.
If a Corporation. Agreement must be signed by one corporate officer from each of the following
two groups.
*Group A.
Chairman,
President, or
Vice-President
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONA4=Q R. BALL, General Counsel
oeneral Counsel
City Attorney Approved Version #05.22.01
JURAT
State of California
County of
Subscribed and sworn to (or affirmed) before me on
this K}^ day of .20^
personally known to me or proved to me on the basis of satisfactory
evidence to be the person(s) who appeared before me.
. «1529000 z
Notary Public • California g
San Diego County
My Comnt EKWS Nov. 22,2MB?
(seal)
AMENDMENT NO. 3 TO EXTEND THE AGREEMENT
FOR
Promotion of Tourism and Visitor Services
San Diego North Convention and Visitor's Bureau
This Amendment No. 3 is entered into and effective as of the 1'' day of January
2006, extending the agreement dated June 23,2004 (the "Agreement") by and between the City
of Carlsbad, a municipal corporation, ("City"), and The San Diego North Convention and
Visitor's Bureau, ("Contractor") (collectively, the "Parties").
RECITALS
A. The Parties desire to extend the Agreement for an additional period of two (2)
months; and
B. The City continues to require the visitor and promotional services provided by San
Diego North Convention and Visitor's Bureau.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and Contractor agree as follows:
I. The Agreement is hereby extended for an additional period of two (2) months
beginning January 1,2006 and ending on February 8,2006.
2. Compensation terms in the original agreement, Amendment No. 1, Amendment
No. 2 and any subsequent agreements for all programs and services shall revised to read
"Payment for services will be made in a lump sum installment of sixteen thousand, six-hundred
and sixty seven dollars ($16,667) to cover the period January 1, 2006 through February 28,
2006."
3. All other provisions of the Agreement, as may have been amended from time to
time, shall remain in full force and effect.
4. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include
coverage for this Amendment.
5. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power,
right and actual authority to bind Contractor to the terms and conditions hereof of
this Amendment. ...
... ... ... ...
1
City Attorney Approved Version #05.22.01
address)
//A
(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be
attached. If a Corporation, Agreement must be signed by one corporate officer from each of the
following two groups.
*Group A.
Chairman,
President, or
Vice-president
*Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attac,, a resolution certified by the secretary or assdant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONA R. BALL, City Attorney A
By: - rqzqoh, BepatrCity Attorney
2
City Attorney Approved Version #05.22.01
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
State of California
personally appeared
Name@) of Signer(s)
wersonally known to me
evjelence
disfzctory
to be the person@$ whose name&) isbe
subscribed to the within instrument and
acknowledged to me that %he/tkey executed
the same in kisfher,44eir authorized
capacity(k), and that by kislheWeir
signaturewon the instrument the person@, or
the entity upon behalf of which the person@)
acted, executed the instrument.
WITNFSS my hand and official seal.
%nature of Notary Public
OPTIONAL
Though the information below is not required by law, it may prove valuable to persons re/ying on the document and could prevent
fraudulent removal and reattachment of this form to another document.
Description of Attached Document
Title or Type of Documen
Document Date: Lf-4-bA-so Number of Pages:
Signer(s) Other Than Named Above: h' rV-& m-- %.-(
Capacity(ies) C4aimed by Signer
Signer's Name:
hndividual .- 0 Corporate Officer - Title@):
0 Partner - 0 Limited 0 General
0 Attorney-in-Fact
0 Trustee
0 Guardian or Conservator
0 Other:
Signer Is Representing:
Q 1999 National Notary Association 9350 De Soto Am., P.O. Box 2402 Chatsworih, CA 91313-2402 * w.NatiinalNotaryorg Prod. No. 5907 Reorder: Call Toll-Free 1-800-876-6827
STATE OF CALIFORNIA 1
J On n/o~. GL c>' before me, the rsigned, a Notary Public in and for
said State, personally appeared \-,&a ch leu
personally known to me (or proved to me on the basis of satisfactory evidence to be the person
that executed the within instrument.
(This area for official notarial seal)
AMENDMENT NO. 2 TO EXTEND THE AGREEMENT
FOR
Promotion of Tourism and Visitor Services
San Diego North Convention and Visitor’s Bureau
This Amendment No. 2 is entered into and effective as of the 1‘‘ day of
September 2005, extending the agreement dated June 23, 2004 (the “Agreement”) by and
between the City of Carlsbad, a municipal corporation, (“City”), and The San Diego North
Convention and Visitor’s Bureau, (“Contractor”) (collectively, the ”Parties”).
RECITALS
A. The Parties desire to extend the Agreement for an additional period of two (2)
months; and
B. The City continues to require the visitor and promotional services provided by San
Diego North Convention and Visitor’s Bureau.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and Contractor agree as follows:
1. The Agreement is hereby extended for an additional period of two (2) months
beginning November 1, 2005 and ending on December 31,2005.
2. Compensation terms in the original agreement, Amendment No. 1 and any
subsequent agreements for all programs and services shall revised to read ”Payment for
services will be made in a lump sum installment of sixteen thousand, six-hundred and sixty
seven dollars ($16,667) to cover the period Novemberl, 2005 through December 31, 2005.”
3. All other provisions of the Agreement, as may have been amended from time to
time, shall remain in full force and effect.
4. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include
coverage for this Amendment.
5. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power,
right and actual authority to bind Contractor to the terms and conditions hereof of
this Amendment. ...
... ... ... ... ...
1
City Attorney Approved Version #05.22.01
u (e-mail addrdss) n A,, n A Mq //
I (Sign here)
(L&%&L&W&
LORRAINE M. WOOB
City Clerk
-- sp ;-*" '.? (print nameltitle)
e/ (e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be
attached. If a CorDoration, Agreement must be signed by one corporate officer from each of the
following two groups.
*Group A.
Chairman,
President, or
Vice-president
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONALD R. BALL, City Attorney
By: Uqmty City Attorney 7. I y . o&'
REV. 08/18/2005
..
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
State of California I
(% . -5 before me,h-,i 4h
personally appeared -
Nameis) of Signer@)
Wersonally known to me
HY evidence
to be the person(9 whose name@) isfare
subscribed to the within instrument and
acknowledged to me that Wheltkey executed
the same in Wherltkeir authorized
capacity(ies), and that by Wer/#+eir
signature(8jon the instrument the person@), or
the entity upon behalf of which the personm
acted, executed the instrument.
WITNESS my hand and official seal.
fkkJ-us4
Signature' of Notary Public
OPTIONAL
Though the information below is not required by law, it may prove valuable to persons relying on the document and could prevent fraudulent removal and reattachment of this form to another document.
Description of Attached Document
Title or Type of Document:
Document Date: Number of Pages:
Signer(s) Other Than Named Above:
Capacity(ies) Claimed by Signer
Signer's Name:
0 Individual
0 Corporate Officer - Title(s):
0 Partner - 0 Limited 0 General
0 Attorney-in-Fact
0 Trustee
0 Guardian or Conservator
0 Other:
I Top of thumb here I
Signer Is Representing: -
0 1999 National Notary Assouation * 9350 De Solo Ave, P.O. Box 2402 * Chatsworlh. CA 91313-2402 * www.NationalNota~.org Prod. NO 5907 Reorder' Call Toll-Free 1-800-876-6827
\3
STATE OF CAT.,IFORNIA 1 ) ss.
) COUNTY OF SUA '3 h0
,a
-r
personally known to me (or proved to me on the basis of satisfactory evidence to be the person
whose name($ idare subscribed to the within instrument and acknowledged to me that hdshdtht
executed the same in hisherhheir authorized capacity(&), and that by hishedtheir signatureo on
the instrument the person$, or the entity upon behaif of which t
insfmment .
(This area for official notarial seal)
City of Carlsbad
August 16,2005
Ms. Cami Mattson
President and CEO
San Diego North Convention & Visitors Bureau
360 North Escondido Blvd.
Escondido, CA 92025
Dear Cami:
On August 2,2005 the City Council approved a two-month extension in the agreement between
the City of Carlsbad and your organization for the provision of a number of tourism related
services. Since this agreement will expire on August 31,2005, and the next opportunity to bring
the question of an additional extension before the City Council will be in the month of
September, there is the possibility that there could be a lapse in funding for your organization.
Therefore, I am suggesting that, under the contracting powers provided to the City Manager, we
mutually agree to a short term extension of the existing agreement, using the same terms and
conditions expressed in the extension approved by the City Council on August 2. The period
covered by this extension would be September 1 through October 3 1,2005. During that period
San Diego North would continue to provide all services described in the previous extension, and
the City will continue to provide funding to San Diego North paid in a single lump sum payment
of $16.667 at the beginning of September.
If this proposal is acceptable to you, please sign and return a copy of this letter to my office.
Thank you for your continued support of the tourism industry and the City of Carlsbad.
Sincerely,
Raymokd R. Patchett
City Manager
W/PP
cc: Cynthia Haas
Jim Elliott
The Proposed contract extension terms are
acceptable to the San Diego North Convention and
Visitors Bureau:
Signed:
Date:
1200 Carlsbad Village Drive Carlsbad, CA 92008-1989 (760) 434-2821 FAX (760) 720-9461 @
AMENDMENT NO. 1 TO EXTEND THE AGREEMENT
FOR
Promotion of Tourism and Visitor Services
San Diego North Convention and Visitor’s Bureau
This Amendment No. 1 is entered into and effective as of the 1’‘ day of July
2005, extending the agreement dated June 23, 2004 (the “Agreement”) by and between
the City of Carlsbad, a municipal corporation, (“City”), and The San Diego North
Convention and Visitor’s Bureau, (“Contractor”) (collectively, the “Parties”).
RECITALS
A. The Parties desire to extend the Agreement for a period of sixty-two (62)
days; and
B. The City continues to require the visitor and promotional services
provided by San Diego North Convention and Visitor’s Bureau.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and Contractor agree as follows:
1. The Agreement is hereby extended for a period of sixty-two (62) days
beginning July 1 , 2005 and ending on August 31, 2005.
2. Compensation terms in the original agreement for all programs and
services shall be revised to read: “Payment for services will be made in one lump sum
payment of sixteen thousand, six-hundred and sixty seven dollars ($1 6,667).”
3. All other provisions of the Agreement, as may have been amended
from time to time, shall remain in full force and effect.
4. All requisite insurance policies to be maintained by the Contractor
pursuant to the Agreement, as may have been amended from time to time, shall include
coverage for this Amendment.
... ...
... ...
... ...
... ...
... ...
... ...
... ...
1 City Attorney Approved Version #05.22.01
5. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power, right and actual
authority to bind Contractor to the terms and conditions hereof of this Amendment.
\
\cw e Lvw,ore. corn
-(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be attached.
If a Corporation, Agreement must be signed by one corporate officer from each of the following
two groups.
*Group A.
Chairman,
President, or
Vi ce-P resid e n t
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONALD R. BALL, City Attorney n
City Attorney Approved Version #05.22.01
2 I1
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
State of California } ss. County of GW 7 1-
I
Name and Titleff Officer (e g , "Jane Dbe, Notary Public")
On JoL!-Y WDb-, before me,
Date
Narne(s) of Signer(s)
personally appeared per/( I
0 personally known to me
mved to me on the basis of satisfactory
evidence
BERNADETTE G. TAGLE
Commission # 1373521
Notary Public - California f
San Diego County
My Comrn. Expires Sep 8,20061
to be the person('$ whose name(p3- is/=
subscribed to the within instrument and
acknowledged to me that kelshelthy executed
the same in h/her/tketr authorized
capacityw), and that by hslherlthw
signature(!# on the instrument the person(#, or
the entity upon behalf of which the person(%
acted, executed the instrument.
Place Notary Seal Above
Though the information below IS not required by law, it may prove valuable to persons relying on the document
and could prevent fraudulent removal and reattachment of this form to another document
Description of Attached Document
TitleorTypeof Document: -ma%f@T Zrn ?*>
Document Date: NOT ym Number of Pages:
Wkw-iwq- p3p- Ippc-wi?~~ ocf -7-0 fl Ilh - - 'L
Signer(s) Other Than Named Above:
Capacity(ies) Claimed by Signer
Signer's Name: TW. e(iaJ'-77 E& Individual
Corporate Officer - Title(s): b Partner - 0 Limited 0 General
0 Attorney in Fact
0 Trustee
0 Guardian or Conservator
0 Other:
Signer Is Representing:
Top of thumb here
0 1999 National Notary Association * 9350 De Soto Ave., P.0. Box 2402 - Chaiswotih, CA 91313-2402 * w.naiionalnoiary.oQ Prod No. 5907 Reorder: Call Toll-Free 1-800-878-6827
STATE OF CALIFORNIA ) ) ss.
COUNTYOF s&/ n~ 1
On I A(, 2666- , before me, Notary Public/n and for said State, personally appea
personally known to me (or proved to me on the basis of satisfactory evidence to be the person(s)
whose name@) idare subscribed to the within instrument and acknowledged to me that hdshdthey
executed the same in hishedtheir authorized capacity(ies), and that by hisherhheir signature(s) on
the instrument the person(s), or the entity upon behalf of which the person(s) acted, executed the
insfrument .
(This area for official notarial seal)
AGREEMENT FOR PROMOTION OF TOURISM AND GROUP SALES
SAN DIEGO NORTH CONVENTION AND VISITOR'S BUREAU
THIS AGREEMENT is made and entered into as of the 23" day of Jove , 2004, by and between the CITY OF CARLSBAD, a municipal
corporation, ("City"), and The San Diego North Convention and Visitor's Bureau, a non-
profit corporation, hereinafter referred to as "S DN CVB" .
RECITALS
A.
B.
C.
D.
City requires the professional services of a contractor that is experienced
SDNCVB has the necessary experience in providing professional services
Selection of SDNCVB is expected to achieve the desired results in an
SDNCVB has submitted a proposal to City and has affirmed its willingness
in tourism and visitor promotion programs and services.
and advice related to the promotion of tourism in Carlsbad.
expedited fashion.
and ability to perform such work.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and SDNCVB agree as follows:
1. SCOPE OF WORK
City retains SDNCVB to perform, and SDNCVB agrees to render, those services (the
"Services") that are defined in attached Exhibit "A", which is incorporated by this
reference in accordance with this Agreement's terms and conditions.
2. STANDARD OF PERFORMANCE
While performing the Services, SDNCVB will exercise the reasonable professional care
and skill customarily exercised by reputable members of SDNCVB's profession
practicing in the Metropolitan Southern California Area, and will use reasonable
diligence and best judgment while exercising its professional skill and expertise.
3. - TERM
The term of this Agreement will be effective for a period of one (1) year from July 1,
2004 through June30,2005.
4.
Time is of the essence for each and every provision of this Agreement.
TIME IS OF THE ESSENCE
5. COMPENSATION
The total fee payable for the Services to be performed during the initial Agreement term
will be One Hundred Thousand dollars ($100,000) to be made in quarterly payments:
July 1, 2004, October 1, 2004, January 1, 2005 and April 1, 2005. No other
compensation for the Services will be allowed except for items covered by subsequent
amendments to this Agreement.
1
City Attorney Approved Version #04.01.02
6. STATUS OF CONTRACTOR
SDNCVB will perform the Services in SDNCVB's own way as an independent contractor
and in pursuit of SDNCVB's independent calling, and not as an employee of City.
SDNCVB will be under control of City only as to the result to be accomplished, but will
consult with City as necessary. The persons used by SDNCVB to provide services
under this Agreement will not be considered employees of City for any purposes.
The payment made to SDNCVB pursuant to the Agreement will be the full and complete
compensation to which SDNCVB is entitled. City will not make any federal or state tax
withholdings on behalf of SDNCVB or its agents, employees or subcontractors. City will
not be required to pay any workers' compensation insurance or unemployment
contributions on behalf of SDNCVB or its employees or subcontractors. SDNCVB
agrees to indemnify City within thirty (30) days for any tax, retirement contribution,
social security, overtime payment, unemployment payment or workers' compensation
payment which City may be required to make on behalf of SDNCVB or any agent,
employee, or subcontractor of SDNCVB for work done under this Agreement. At the
City's election, City may deduct the indemnification amount from any balance owing to
SDNCVB.
7. SUBCONTRACTING
SDNCVB will not subcontract any portion of the Services without prior written approval
of City. If SDNCVB subcontracts any of the Services, SDNCVB will be fully responsible
to City for the acts and omissions of SDNCVB's subcontractor and of the persons either
directly or indirectly employed by the subcontractor, as SDNCVB is for the acts and
omissions of persons directly employed by SDNCVB. Nothing contained in this
Agreement will create any contractual relationship between any subcontractor of
SDNCVB and City. SDNCVB will be responsible for payment of subcontractors.
SDNCVB will bind every subcontractor and every subcontractor of a subcontractor by
the terms of this Agreement applicable to SDNCVB's work unless specifically noted to
the contrary in the subcontract and approved in writing by City.
8. OTHER CONTRACTORS
The City reserves the right to employ other Contractors in connection with the Services.
9. INDEMNIFICATION
SDNCVB agrees to indemnify and hold harmless the City and its officers, officials,
employees and volunteers from and against all claims, damages, losses and expenses
including attorneys fees arising out of the performance of the work described herein
caused in whole or in part by any willful misconduct or negligent act or omission of the
SDNCVB, any subcontractor, anyone directly or indirectly employed by any of them or
anyone for whose acts any of them may be liable.
The parties expressly agree that any payment, attorney's fee, costs or expense City
incurs or makes to or on behalf of an injured employee under the City's self-
administered workers' compensation is included as a loss, expense or cost for the
purposes of this section, and that this section will survive the expiration or early
termination of this Agreement.
City Attorney Approved Version #04.01.02 2
IO. INSURANCE
SDNCVB will obtain and maintain for the duration of the Agreement and any and all
amendments, insurance against claims for injuries to persons or damage to property
which may arise out of or in connection with performance of the services by SDNCVB or
SDNCVB's agents, representatives, employees or subcontractors. The insurance will be
obtained from an insurance carrier admitted and authorized to do business in the State
of California. The insurance carrier is required to have a current Best's Key Rating of not
less than "A-:VI'.
10.1 Coverages and Limits. SDNCVB will maintain the types of coverages and minimum
limits indicated below, unless City Attorney or City Manager approves a lower amount.
These minimum amounts of coverage will not constitute any limitations or cap on
SDNCVB's indemnification obligations under this Agreement. City, its officers, agents
and employees make no representation that the limits of the insurance specified to be
carried by SDNCVB pursuant to this Agreement are adequate to protect SDNCVB. If
SDNCVB believes that any required insurance coverage is inadequate, SDNCVB will
obtain such additional insurance coverage, as SDNCVB deems adequate, at SDNCVB's
sole expense.
10.1.1 Commercial General Liability Insurance. $1,000,000 combined
single-limit per occurrence for bodily injury, personal injury and property damage. If the
submitted policies contain aggregate limits, general aggregate limits will apply
separately to the work under this Agreement or the general aggregate will be twice the
required per occurrence limit.
10.1.2 Automobile Liability (if the use of an automobile is involved for
SDNCVB's work for City). $1,000,000 combined single-limit per accident for bodily injury
and property damage.
10.1.3 Workers' Com pensat ion and Em plover's Lia b iI i tv. Workers'
Compensation limits as required by the California Labor Code and Employer's Liability
limits of $1,000,000 per accident for bodily injury. Workers' Compensation and
Employer's Liability insurance will not be required if SDNCVB has no employees and
provides, to City's satisfaction, a declaration stating this.
10.1.4 Professional Liability. Errors and omissions liability appropriate to
SDNCVB's profession with limits of not less than $1,000,000 per claim. Coverage must
be maintained for a period of five years following the date of completion of the work.
10.2. Additional Provisions. SDNCVB will ensure that the policies of insurance required
under this Agreement contain, or are endorsed to contain, the following provisions:
10.2.1 The City will be named as an additional insured on General
Liability.
10.2.2 SDNCVB will obtain occurrence coverage, excluding Professional
Liability, which will be written as claims-made coverage.
City Attorney Approved Version #04.01.02 3 7
10.2.3 This insurance will be in force during the life of the Agreement and
any extensions of it and will not be canceled without thirty (30) days prior written notice
to City sent by certified mail pursuant to the Notice provisions of this Agreement.
10.3 Providinq Certificates of Insurance and Endorsements. Prior to City's execution
of this Agreement, SDNCVB will furnish certificates of insurance and endorsements to
City.
10.4 Failure to Maintain Coverage. If SDNCVB fails to maintain any of these insurance
coverages, then City will have the option to declare SDNCVB in breach, or may
purchase replacement insurance or pay the premiums that are due on existing policies
in order to maintain the required coverages. SDNCVB is responsible for any payments
made by City to obtain or maintain insurance and City may collect these payments from
SDNCVB or deduct the amount paid from any sums due SDNCVB under this
Agreement .
10.5 Submission of Insurance Policies. City reserves the right to require, at anytime,
complete and certified copies of any or all required insurance policies and
endorsements.
11. BUSINESS LICENSE
SDNCVB will obtain and maintain a City of Carlsbad Business License for the term of
the Agreement, as may be amended from time-to-time.
12. ACCOUNTING RECORDS
SDNCVB will maintain complete and accurate records with respect to costs incurred
under this Agreement. All records will be clearly identifiable. SDNCVB will allow a
representative of City during normal business hours to examine, audit, and make
transcripts or copies of records and any other documents created pursuant to this
Agreement. SDNCVB will allow inspection of all work, data, documents, proceedings,
and activities related to the Agreement for a period of three (3) years from the date of
final payment under this Agreement.
13. OWNERSHIP OF DOCUMENTS
All work product produced by SDNCVB or its agents, employees, and subcontractors
pursuant'to this Agreement -is the property of City. In the-event this Agreement is
terminated, all work product produced by SDNCVB or its agents, employees and
subcontractors pursuant to this Agreement will be delivered at once to City. SDNCVB
will have the right to make one (I) copy of the work product for SDNCVB's records.
14. COPYRIGHTS
SDNCVB agrees that all copyrights that arise from the services will be vested in City
and SDNCVB relinquishes all claims to the copyrights in favor of City.
4
City Attorney Approved Version #04.01.02
15. NOTICES
The name of the persons who are authorized to give written notices or to receive written
notice on behalf of City and on behalf of SDNCVB under this Agreement.
For City: For SDNCVB:
Name Cynthia Haas Name
Title Economic Development Manager Title
Department Economic. Development Address
City of Carlsbad
Address 1635 Faraday Ave Phone No.
Carlsbad, CA 92008
Phone No. 1760) 602-2732
Each party will notify the other immediately of any changes of address that would
require any notice or delivery to be directed to another address.
16. CONFLICT OF INTEREST
City will evaluate SDNCVB’s duties pursuant to this Agreement to determine whether
disclosure under the Political Reform Act and City’s Conflict of Interest Code is required
of SDNCVB or any of SDNCVB’s employees, agents, or subcontractors. Should it be
determined that disclosure is required, SDNCVB or SDNCVB’s affected employees,
agents, or subcontractors will complete and file with the City Clerk those schedules
specified by City and contained in the Statement of Economic Interests Form 700.
SDNCVB, for SDNCVB and on behalf of SDNCVB’s agents, employees, subcontractors
and consultants warrants that by execution of this Agreement, that they have no
interest, present or contemplated, in the projects affected by this Agreement. SDNCVB
further warrants that neither SDNCVB, nor SDNCVB’s agents, employees,
subcontractors and consultants have any ancillary real property, business interests or
income that will be affected by this Agreement or, alternatively, that SDNCVB will file
with the City an affidavit disclosing this interest.
17. GENERAL COMPLIANCE WITH LAWS
SDNCVB will keep fully informed of federal, state and local laws and ordinances and
regulations which in any manner affect those employed by SDNCVB, or in any way
affect the performance of the Services by SDNCVB. SDNCVB will at all times observe
and comply with these laws, ordinances, and regulations and will be responsible for the
compliance of SDNCVB’s services with all applicable laws, ordinances and regulations.
SDNCVB will be aware of the requirements of the Immigration Reform and Control Act
of 1986 and will comply with those requirements, including, but not limited to, verifying
the eligibility for employment of all agents, employees, subcontractors and consultants
that the services required by this Agreement.
5
City Attorney Approved Version #04.01.02
18. DISCRIMINATION AND HARASSMENT PROHIBITED
SDNCVB will comply with all applicable local, state and federal laws and regulations
prohibiting discrimination and harassment.
19. DISPUTE RESOLUTION
If a dispute should arise regarding the performance of the Services the following
procedure will be used to resolve any questions of fact or interpretation not otherwise
settled by agreement between the parties. Representatives of SDNCVB or City will
reduce such questions, and their respective views, to writing. A copy of such
documented dispute will be forwarded to both parties involved along with recommended
methods of resolution, which would be of benefit to both parties. The representative
receiving the letter will reply to the letter along with a recommended method of
resolution within ten (1 0) business days. If the resolution thus obtained is unsatisfactory
to the aggrieved party, a letter outlining the disputes will be forwarded to the City
Manager. The City Manager will consider the facts and solutions recommended by each
party and may then opt to direct a solution to the problem. In such cases, the action of
the City Manager will be binding upon the parties involved, although nothing in this
procedure will prohibit the parties from seeking remedies available to them at law.
20. TERMINATION
In the event of the SDNCVB's failure to prosecute, deliver, or perform the Services, City
may terminate this Agreement for nonperformance by notifying SDNCVB by certified
mail of the termination. If City decides to abandon or indefinitely postpone the work or
services contemplated by this Agreement, City may terminate this Agreement upon
written notice to SDNCVB. Upon notification of termination, SDNCVB has five (5)
business days to deliver any documents owned by City and all work in progress to City
address contained in this Agreement. City will make a determination of fact based upon
the work product delivered to City and of the percentage of work that SDNCVB has
performed which is usable and of worth to City in having the Agreement completed.
Based upon that finding City will determine the final payment of the Agreement.
Either party upon tendering thirty (30) days written notice to the other party may
terminate this Agreement. In this event and upon request of City, SDNCVB will
assemble the work product and put it in order for proper filing and closing and deliver it
to City. SDNCVB will be paid for work performed to the termination date; however, the
total will not exceed the lump sum fee payable under this Agreement. City will make the
final determination as to the portions of tasks completed and the compensation to be
made.
21. COVENANTS AGAINST CONTINGENT FEES
SDNCVB warrants that SDNCVB has not employed or retained any company or person,
other than a bona fide employee working for SDNCVB, to solicit or secure this
Agreement, and that SDNCVB has not paid or agreed to pay any company or person,
other than a bona fide employee, any fee, commission, percentage, brokerage fee, gift,
or any other consideration contingent upon, or resulting from, the award or making of
this Agreement. For breach or violation of this warranty, City will have the right to annul
City Attorney Approved Version #04.01.02
6
this Agreement without liability, or, in its discretion, to deduct from the Agreement price
or consideration, or otherwise recover, the full amount of the fee, commission,
percentage, brokerage fees, gift, or contingent fee.
22. CLAIMS AND LAWSUITS
By signing this Agreement, SDNCVB agrees that any Agreement claim submitted to
City must be asserted as part of the Agreement process as set forth in this Agreement
and not in anticipation of litigation or in conjunction with litigation. SDNCVB
acknowledges that if a false claim is submitted to City, it may be considered fraud and
SDNCVB may be subject to criminal prosecution. SDNCVB acknowledges that
California Government Code sections 12650 et sea, the False Claims Act applies to
this Agreement and, provides for civil penalties where a person knowingly submits a
false claim to a public entity. These provisions include false claims made with deliberate
ignorance of the false information or in reckless disregard of the truth or falsity of
information. If City seeks to recover penalties pursuant to the False Claims Act, it is
entitled to recover its litigation costs, including attorney's fees. SDNCVB acknowledges
that the filing of a false claim may subject SDNCVB to an administrative debarment
proceeding as the result of which SDNCVB may be prevented to act as a SDNCVB on
any public work or improvement for a period of up to five (5) years. SDNCVB
acknowledges debarment by another jurisdiction is grounds for City to terminate this
Agreement.
23. JURISDICTIONS AND VENUE
Any action at law or in equity brought by either of the parties for the purpose of
enforcing a right or rights provided for by this Agreement will be tried in a court of
competent jurisdiction in the County of San Diego, State of California, and the parties
waive all provisions of law providing for a change of venue in these proceedings to any
other cou nty .
24. SUCCESSORS AND ASSIGNS
It is mutually understood and agreed that this Agreement will be binding upon City and -. SDNCVB and their respective successors. Neither this Agreement or any part of-it nor
any monies due or to become due under it may be assigned by SDNCVB without the
prior consent of City, which shall not be unreasonably withheld.
25. ENTIRE AGREEMENT
This Agreement, together with any other written document referred to or contemplated
by it, along with the purchase order for this Agreement and its provisions, embody the
entire Agreement and understanding between the parties relating to the subject matter
of it. In case of conflict, the terms of the Agreement supersede the purchase order.
Neither this Agreement nor any of its provisions may be amended, modified, waived or
discharged except in a writing signed by both parties.
City Attorney Approved Version #04.01.02 7
26. AUTHORITY
The individuals executing this Agreement and the instruments referenced in it on behalf
of SDNCVB each represent and warrant that they have the legal power, right and actual
authority to bind SDNCVB to the terms and conditions of this Agreement.
A
SDNCVB
(print namehitie) ATTEST:
I
City Clerk / \lEb)lI.WOOb "
/ (print name/title)
If required by City, proper notarial acknowledgment of execution by contractor must be
attached. If a Corporation, Agreement must be signed by one corporate officer from
each of the following two groups.
*Group A.
Chairman,
President, or
Vice-president
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation attach a resolution certified by the secretary or
assistant secretary under corporate seal empowering the oftlcer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONALD R. BAwity Attorney
By:
-Deputy City Attorney -
City Attorney Approved Version #04.01.02 a
la-
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
personally appeared
ersonally known to me
flproved to me on the basis of satisfactory
Though the information below is not required by law, it may prove valuable to persons relying on the document and could prevent
fraudulent removal and reattachment of this form to another document.
Title or Type of Document:
Document Date:
Signer(s) Other Than Named Above:
Capacity(ies) Claimed by Signer
0 Corporate Officer - Title(s):
0 Partner - 0 Limited 0 General
0 Attorney-in-Fact
Signer Is Representing:
0 1999 National Notary Association .9350 De Sot0 Ave., P.O. Box 2402. Chatswodh, CA 91313.2402. www.nationalno1aryorg Prod. NO. 5907 Reorder: CallTdl-Free 1-8004766827
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
State of California
0 proved to me on the basis of satisfactory
evidence
to be the personb whose nameb
subscribed to the within
acknowledged to me tha h /&&they executed
the same in i ' uthorized
capacity(*), and&&b&#ek
signature@ on the instrument the personJdJ, or
the entity upon behalf of which the person6
acted, executed the instrument.
Though the information below is not required by law, it may prove valuable to persons dying on the document and could prevent
fraudulent removal and reattachment of this form to another document.
Title or Type of Document
Document Date:
Signer(s) Other Than Named Above:
Capacity(ies) Claimed by Signer
Corporate Officer - Title(s):
0 Partner - 0 Limited 0 General
0 Attorney-in-Fact
0 Guardian or Conservator
Signer Is Representing:
Q 1999 National Notary Association .9350 De Soto Ave., P.O. Box 2402 . Chatswolth, CA 91313-2402 . www nationalnotary.org Prod. No. 5907 Reorder: Call Toll-Free 1-8006766827
tr
k
~VTHENTIC. 'DIVERSE. CALIFORNIA.
EXHIBIT "A"
Chairman Tim knnell. CEO/Gcneral Manager Del Mu Fairgrounds
Vice Chairman Robcn Rauch. Managing Director R.A. Rauch & Assochtes. Inc.
Treasurer Robcn McClure, Director &n Dicgo Zoo's Wild Animal Park
SCCEIvy Jam- S. hrley, Attorney At Law James S. hdey Law Offices
DIRBCIUBS.
Anim Bocker, Marketing Director Carisbad Company' Stom
Paul Cordnim, Gcned Manager Son Dicgo Mmiott La Job
John Daley. Owner 101 CSe. Occansidc
Juliyl Dud, Executive Director Quail Botanical Gadem
Stcvc Gold, Gcnenl Manager Hilton La JoUn Torrey Pines
Mnq Go1dmm.V.P of Marketmg Hunh's Rincon Casino &Resort
Juanita Hayes. CEO San Marcor Chamber of Commerce
NigeUa Hillganh Ph.D. Eacutive Director Birch Aquarium at Scripps
Enn Irrrel. PubIishcrlCEO North San Diego Caunty Manzinc
John Jakobscn, Gencd Manager LEGOLAND California
Kcvin Lap, Associate Publisher San Diego Magazine
Lynn Le, Director of Sals PRA San Dicgo North
Lun McDonald Public &in Manager San Diego Gas & Electric Ca
Robm Moore, General Manager Hilton Gadcn Inn Carlsbad Beach
Bob Pcckenpaugh. Resort Manager Rancho Bernardo Inn
Nance Trevithick, Director of Sales Four %VON Resort Avian
PaulVan Eldmn, Managing Broker Hmon Realty. A Corky McMillin Ca
Carl Winston. Pmgnrn Director San Diego Sure University
Ex 0PpIw0
Jonathan Jacobs, Maruging Partner Radiuon Suite Hotel Rancho BCIUI~O
Rick Mansur SeniorVice President of Opentiom J.C. Rnom. Inc.
President & CEO Cam Mamon
City of Carlsbad
Attn: Cynthia Haas, Economic Development Director
163 5 Faraday Avenue
Carlsbad, CA 92008
760-602-2732
Carlsbad Sales Plan FY 2004-05
It is our request and recommendation that the City of Carlsbad continue its
investment in a destination focused sales strategy for FY 2004-05 with the San
Diego North CVB. The San Diego North CVB will again commit to a 50%
match of hds and leverage its assets, resources and skills to maximize benefit
to Carlsbad. A 2004-05 Sales plan with performance measures will be
submitted to the City of Carlsbad. Oral and written sales reports will be given
regularly to the City Council and City Staff.
Group Market: Groups of more than 10 people
San Diego North Convention and Visitors Bureau $100,000
Oversees group sales for all geographic markets
I Total Citv of Carlsbad Investment $100,000
San Diego North CKB (Match)
Total Value
$ 50,000
$1 50,000
SAN DIECO NORTH CONVENTION t3 VISITORS BUREAU
Executive Office: 360 N. Escondido Boulevard, Escondido. California 92025-2600
Located At California Center For The Arts. Escondido
Voice: 760-745-4741 800-848-3336 Fax: 760-745-4796
Sales Office: 6120 Paseo Del Norte, Suite L-I. Carlsbad. California 92009-1118 W:WeportsBales\Carlsbad Sales Plan FY 2004-05.doc Voice: 760-603-1690 800-848-3336 Fax: 760-603-9570
w ww. sandiegonorth. corn
Page -2-
Group Sales Objective: Increase measurable visitor spending through the
generation of group business leads for room night bookings and group events.
Generate $1 million in total visitor spending to Carlsbad.
Tactics include:
e
e
e
e
e
e
e
e
e
e
e
Phone solicitatiodprospecting
Personal sales calls to targeted national and international businesses
Buyer site inspections
Meeting planner familiarization tours
Tour planner familiarization tours
Trade and travel show attendance
Direct mail campaigns
Product launches for wholesale and airline vacation companies
Email solicitation and promotions
Reservation center educationals
Ecommerce development
Group Market Definitions
Corporate:
Incentive: Reward-based travel programs
Association:
SMERF:
Travel Industry:
Single property meetings of 1 O+ people
Membership-based organizations with multiple meetings
Social, military, educational, religious and fraternal groups
AAA, Amtrak, travel agencies, international and domestic
tour and receptive operators, wholesalers, airline vacation
companies, Internet travel sites
Tournaments and competitions, etc.
Government: Federal and State employees
Sporting Events:
W:Reports\Sales\Carlsbad Sales Plan FY 2004-OS.doc
-_____
AGREEMENT FOR
PROMOTION OF TOURISM AND VISITOR SERVICES
SAN DIEGO NORTH CONVENTION AND VISITORS BUREAU
This Agreement between the Carlsbad Tourism Business Improvement District
(CTBID) and the San Diego North Convention and Visitors Bureau (SDNCVB) (collectively, the
"Parties") is entered into and effective as of the 1st day of March, 2006, extending and applying
the terms and conditions of the agreement dated June 23, 2004 (the "Agreement") by and
between the City of Carlsbad, a municipal corporation, ("City"), and the San Diego North
Convention and Visitor's Bureau, ("Contractor").
RECITALS
A. The Parties desire to extend the terms and conditions of the Agreement for a period
of four (4) months, from March 1, 2006 through June 30, 2006; and
B. The CTBID requires the visitor and promotional services provided by SDNCVB, in the
form in which these services were previously provided to the City of Carlsbad.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, Parties agree as follows:
1 . The Agreement is hereby entered into for a period of four (4) months beginning
March 1, 2006 through June 30, 2006.
2. The terms and conditions between the parties shall be those set forth in the
agreement between the City of Carlsbad and the Convention and Visitor's Bureau dated June
23, 2004 that is attached hereto as Exhibit 4 and incorporated by reference. Compensation will
be made in four monthly installments of eight thousand three hundred thirty-three dollars and
thirty-three cents ($8,333.33) each month. The first installment shall be payable in the first full
week of March. Subsequent installments shall be paid in the first full week of each month,
through the term of this agreement.
3. All other provisions of the Agreement, as may have been amended from time to
time by the City of Carlsbad, or as may be amended by the Parties, shall remain in full force and
effect.
4. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include coverage for this
Amendment.
City Attorney Approved Version #05.22.01
4. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power, right and actual
authority to bind Contractor to the terms and conditions hereof of this Amendment.
CONTRACTOR
*By:
CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT: a Business
Improvement District as defined in
section 36500 of the California Streets
and Highways Code
(print name/title)
(print name/title)
Chairperson
RRAUJJEJVI. WOOD
Pro Tem Clerk of the
Carlsbad Tourism Business
Improvement District
(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be attached.
If a Corporation. Agreement must be signed by one corporate officer from each of the following
two groups.
*Group A.
Chairman,
President, or
Vice-President
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONA4=Q R. BALL, General Counsel
oeneral Counsel
City Attorney Approved Version #05.22.01
JURAT
State of California
County of
Subscribed and sworn to (or affirmed) before me on
this K}^ day of .20^
personally known to me or proved to me on the basis of satisfactory
evidence to be the person(s) who appeared before me.
. «1529000 z
Notary Public • California g
San Diego County
My Comnt EKWS Nov. 22,2MB?
(seal)
AMENDMENT NO. 3 TO EXTEND THE AGREEMENT
FOR
Promotion of Tourism and Visitor Services
San Diego North Convention and Visitor's Bureau
This Amendment No. 3 is entered into and effective as of the 1'' day of January
2006, extending the agreement dated June 23,2004 (the "Agreement") by and between the City
of Carlsbad, a municipal corporation, ("City"), and The San Diego North Convention and
Visitor's Bureau, ("Contractor") (collectively, the "Parties").
RECITALS
A. The Parties desire to extend the Agreement for an additional period of two (2)
months; and
B. The City continues to require the visitor and promotional services provided by San
Diego North Convention and Visitor's Bureau.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and Contractor agree as follows:
I. The Agreement is hereby extended for an additional period of two (2) months
beginning January 1,2006 and ending on February 8,2006.
2. Compensation terms in the original agreement, Amendment No. 1, Amendment
No. 2 and any subsequent agreements for all programs and services shall revised to read
"Payment for services will be made in a lump sum installment of sixteen thousand, six-hundred
and sixty seven dollars ($16,667) to cover the period January 1, 2006 through February 28,
2006."
3. All other provisions of the Agreement, as may have been amended from time to
time, shall remain in full force and effect.
4. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include
coverage for this Amendment.
5. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power,
right and actual authority to bind Contractor to the terms and conditions hereof of
this Amendment. ...
... ... ... ...
1
City Attorney Approved Version #05.22.01
address)
//A
(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be
attached. If a Corporation, Agreement must be signed by one corporate officer from each of the
following two groups.
*Group A.
Chairman,
President, or
Vice-president
*Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attac,, a resolution certified by the secretary or assdant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONA R. BALL, City Attorney A
By: - rqzqoh, BepatrCity Attorney
2
City Attorney Approved Version #05.22.01
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
State of California
personally appeared
Name@) of Signer(s)
wersonally known to me
evjelence
disfzctory
to be the person@$ whose name&) isbe
subscribed to the within instrument and
acknowledged to me that %he/tkey executed
the same in kisfher,44eir authorized
capacity(k), and that by kislheWeir
signaturewon the instrument the person@, or
the entity upon behalf of which the person@)
acted, executed the instrument.
WITNFSS my hand and official seal.
%nature of Notary Public
OPTIONAL
Though the information below is not required by law, it may prove valuable to persons re/ying on the document and could prevent
fraudulent removal and reattachment of this form to another document.
Description of Attached Document
Title or Type of Documen
Document Date: Lf-4-bA-so Number of Pages:
Signer(s) Other Than Named Above: h' rV-& m-- %.-(
Capacity(ies) C4aimed by Signer
Signer's Name:
hndividual .- 0 Corporate Officer - Title@):
0 Partner - 0 Limited 0 General
0 Attorney-in-Fact
0 Trustee
0 Guardian or Conservator
0 Other:
Signer Is Representing:
Q 1999 National Notary Association 9350 De Soto Am., P.O. Box 2402 Chatsworih, CA 91313-2402 * w.NatiinalNotaryorg Prod. No. 5907 Reorder: Call Toll-Free 1-800-876-6827
STATE OF CALIFORNIA 1
J On n/o~. GL c>' before me, the rsigned, a Notary Public in and for
said State, personally appeared \-,&a ch leu
personally known to me (or proved to me on the basis of satisfactory evidence to be the person
that executed the within instrument.
(This area for official notarial seal)
AMENDMENT NO. 2 TO EXTEND THE AGREEMENT
FOR
Promotion of Tourism and Visitor Services
San Diego North Convention and Visitor’s Bureau
This Amendment No. 2 is entered into and effective as of the 1‘‘ day of
September 2005, extending the agreement dated June 23, 2004 (the “Agreement”) by and
between the City of Carlsbad, a municipal corporation, (“City”), and The San Diego North
Convention and Visitor’s Bureau, (“Contractor”) (collectively, the ”Parties”).
RECITALS
A. The Parties desire to extend the Agreement for an additional period of two (2)
months; and
B. The City continues to require the visitor and promotional services provided by San
Diego North Convention and Visitor’s Bureau.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and Contractor agree as follows:
1. The Agreement is hereby extended for an additional period of two (2) months
beginning November 1, 2005 and ending on December 31,2005.
2. Compensation terms in the original agreement, Amendment No. 1 and any
subsequent agreements for all programs and services shall revised to read ”Payment for
services will be made in a lump sum installment of sixteen thousand, six-hundred and sixty
seven dollars ($16,667) to cover the period Novemberl, 2005 through December 31, 2005.”
3. All other provisions of the Agreement, as may have been amended from time to
time, shall remain in full force and effect.
4. All requisite insurance policies to be maintained by the Contractor pursuant to the
Agreement, as may have been amended from time to time, shall include
coverage for this Amendment.
5. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power,
right and actual authority to bind Contractor to the terms and conditions hereof of
this Amendment. ...
... ... ... ... ...
1
City Attorney Approved Version #05.22.01
u (e-mail addrdss) n A,, n A Mq //
I (Sign here)
(L&%&L&W&
LORRAINE M. WOOB
City Clerk
-- sp ;-*" '.? (print nameltitle)
e/ (e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be
attached. If a CorDoration, Agreement must be signed by one corporate officer from each of the
following two groups.
*Group A.
Chairman,
President, or
Vice-president
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONALD R. BALL, City Attorney
By: Uqmty City Attorney 7. I y . o&'
REV. 08/18/2005
..
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
State of California I
(% . -5 before me,h-,i 4h
personally appeared -
Nameis) of Signer@)
Wersonally known to me
HY evidence
to be the person(9 whose name@) isfare
subscribed to the within instrument and
acknowledged to me that Wheltkey executed
the same in Wherltkeir authorized
capacity(ies), and that by Wer/#+eir
signature(8jon the instrument the person@), or
the entity upon behalf of which the personm
acted, executed the instrument.
WITNESS my hand and official seal.
fkkJ-us4
Signature' of Notary Public
OPTIONAL
Though the information below is not required by law, it may prove valuable to persons relying on the document and could prevent fraudulent removal and reattachment of this form to another document.
Description of Attached Document
Title or Type of Document:
Document Date: Number of Pages:
Signer(s) Other Than Named Above:
Capacity(ies) Claimed by Signer
Signer's Name:
0 Individual
0 Corporate Officer - Title(s):
0 Partner - 0 Limited 0 General
0 Attorney-in-Fact
0 Trustee
0 Guardian or Conservator
0 Other:
I Top of thumb here I
Signer Is Representing: -
0 1999 National Notary Assouation * 9350 De Solo Ave, P.O. Box 2402 * Chatsworlh. CA 91313-2402 * www.NationalNota~.org Prod. NO 5907 Reorder' Call Toll-Free 1-800-876-6827
\3
STATE OF CAT.,IFORNIA 1 ) ss.
) COUNTY OF SUA '3 h0
,a
-r
personally known to me (or proved to me on the basis of satisfactory evidence to be the person
whose name($ idare subscribed to the within instrument and acknowledged to me that hdshdtht
executed the same in hisherhheir authorized capacity(&), and that by hishedtheir signatureo on
the instrument the person$, or the entity upon behaif of which t
insfmment .
(This area for official notarial seal)
City of Carlsbad
August 16,2005
Ms. Cami Mattson
President and CEO
San Diego North Convention & Visitors Bureau
360 North Escondido Blvd.
Escondido, CA 92025
Dear Cami:
On August 2,2005 the City Council approved a two-month extension in the agreement between
the City of Carlsbad and your organization for the provision of a number of tourism related
services. Since this agreement will expire on August 31,2005, and the next opportunity to bring
the question of an additional extension before the City Council will be in the month of
September, there is the possibility that there could be a lapse in funding for your organization.
Therefore, I am suggesting that, under the contracting powers provided to the City Manager, we
mutually agree to a short term extension of the existing agreement, using the same terms and
conditions expressed in the extension approved by the City Council on August 2. The period
covered by this extension would be September 1 through October 3 1,2005. During that period
San Diego North would continue to provide all services described in the previous extension, and
the City will continue to provide funding to San Diego North paid in a single lump sum payment
of $16.667 at the beginning of September.
If this proposal is acceptable to you, please sign and return a copy of this letter to my office.
Thank you for your continued support of the tourism industry and the City of Carlsbad.
Sincerely,
Raymokd R. Patchett
City Manager
W/PP
cc: Cynthia Haas
Jim Elliott
The Proposed contract extension terms are
acceptable to the San Diego North Convention and
Visitors Bureau:
Signed:
Date:
1200 Carlsbad Village Drive Carlsbad, CA 92008-1989 (760) 434-2821 FAX (760) 720-9461 @
AMENDMENT NO. 1 TO EXTEND THE AGREEMENT
FOR
Promotion of Tourism and Visitor Services
San Diego North Convention and Visitor’s Bureau
This Amendment No. 1 is entered into and effective as of the 1’‘ day of July
2005, extending the agreement dated June 23, 2004 (the “Agreement”) by and between
the City of Carlsbad, a municipal corporation, (“City”), and The San Diego North
Convention and Visitor’s Bureau, (“Contractor”) (collectively, the “Parties”).
RECITALS
A. The Parties desire to extend the Agreement for a period of sixty-two (62)
days; and
B. The City continues to require the visitor and promotional services
provided by San Diego North Convention and Visitor’s Bureau.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and Contractor agree as follows:
1. The Agreement is hereby extended for a period of sixty-two (62) days
beginning July 1 , 2005 and ending on August 31, 2005.
2. Compensation terms in the original agreement for all programs and
services shall be revised to read: “Payment for services will be made in one lump sum
payment of sixteen thousand, six-hundred and sixty seven dollars ($1 6,667).”
3. All other provisions of the Agreement, as may have been amended
from time to time, shall remain in full force and effect.
4. All requisite insurance policies to be maintained by the Contractor
pursuant to the Agreement, as may have been amended from time to time, shall include
coverage for this Amendment.
... ...
... ...
... ...
... ...
... ...
... ...
... ...
1 City Attorney Approved Version #05.22.01
5. The individuals executing this Amendment and the instruments referenced on
behalf of Contractor each represent and warrant that they have the legal power, right and actual
authority to bind Contractor to the terms and conditions hereof of this Amendment.
\
\cw e Lvw,ore. corn
-(e-mail address)
If required by City, proper notarial acknowledgment of execution by contractor must be attached.
If a Corporation, Agreement must be signed by one corporate officer from each of the following
two groups.
*Group A.
Chairman,
President, or
Vi ce-P resid e n t
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONALD R. BALL, City Attorney n
City Attorney Approved Version #05.22.01
2 I1
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
State of California } ss. County of GW 7 1-
I
Name and Titleff Officer (e g , "Jane Dbe, Notary Public")
On JoL!-Y WDb-, before me,
Date
Narne(s) of Signer(s)
personally appeared per/( I
0 personally known to me
mved to me on the basis of satisfactory
evidence
BERNADETTE G. TAGLE
Commission # 1373521
Notary Public - California f
San Diego County
My Comrn. Expires Sep 8,20061
to be the person('$ whose name(p3- is/=
subscribed to the within instrument and
acknowledged to me that kelshelthy executed
the same in h/her/tketr authorized
capacityw), and that by hslherlthw
signature(!# on the instrument the person(#, or
the entity upon behalf of which the person(%
acted, executed the instrument.
Place Notary Seal Above
Though the information below IS not required by law, it may prove valuable to persons relying on the document
and could prevent fraudulent removal and reattachment of this form to another document
Description of Attached Document
TitleorTypeof Document: -ma%f@T Zrn ?*>
Document Date: NOT ym Number of Pages:
Wkw-iwq- p3p- Ippc-wi?~~ ocf -7-0 fl Ilh - - 'L
Signer(s) Other Than Named Above:
Capacity(ies) Claimed by Signer
Signer's Name: TW. e(iaJ'-77 E& Individual
Corporate Officer - Title(s): b Partner - 0 Limited 0 General
0 Attorney in Fact
0 Trustee
0 Guardian or Conservator
0 Other:
Signer Is Representing:
Top of thumb here
0 1999 National Notary Association * 9350 De Soto Ave., P.0. Box 2402 - Chaiswotih, CA 91313-2402 * w.naiionalnoiary.oQ Prod No. 5907 Reorder: Call Toll-Free 1-800-878-6827
STATE OF CALIFORNIA ) ) ss.
COUNTYOF s&/ n~ 1
On I A(, 2666- , before me, Notary Public/n and for said State, personally appea
personally known to me (or proved to me on the basis of satisfactory evidence to be the person(s)
whose name@) idare subscribed to the within instrument and acknowledged to me that hdshdthey
executed the same in hishedtheir authorized capacity(ies), and that by hisherhheir signature(s) on
the instrument the person(s), or the entity upon behalf of which the person(s) acted, executed the
insfrument .
(This area for official notarial seal)
AGREEMENT FOR PROMOTION OF TOURISM AND GROUP SALES
SAN DIEGO NORTH CONVENTION AND VISITOR'S BUREAU
THIS AGREEMENT is made and entered into as of the 23" day of Jove , 2004, by and between the CITY OF CARLSBAD, a municipal
corporation, ("City"), and The San Diego North Convention and Visitor's Bureau, a non-
profit corporation, hereinafter referred to as "S DN CVB" .
RECITALS
A.
B.
C.
D.
City requires the professional services of a contractor that is experienced
SDNCVB has the necessary experience in providing professional services
Selection of SDNCVB is expected to achieve the desired results in an
SDNCVB has submitted a proposal to City and has affirmed its willingness
in tourism and visitor promotion programs and services.
and advice related to the promotion of tourism in Carlsbad.
expedited fashion.
and ability to perform such work.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and SDNCVB agree as follows:
1. SCOPE OF WORK
City retains SDNCVB to perform, and SDNCVB agrees to render, those services (the
"Services") that are defined in attached Exhibit "A", which is incorporated by this
reference in accordance with this Agreement's terms and conditions.
2. STANDARD OF PERFORMANCE
While performing the Services, SDNCVB will exercise the reasonable professional care
and skill customarily exercised by reputable members of SDNCVB's profession
practicing in the Metropolitan Southern California Area, and will use reasonable
diligence and best judgment while exercising its professional skill and expertise.
3. - TERM
The term of this Agreement will be effective for a period of one (1) year from July 1,
2004 through June30,2005.
4.
Time is of the essence for each and every provision of this Agreement.
TIME IS OF THE ESSENCE
5. COMPENSATION
The total fee payable for the Services to be performed during the initial Agreement term
will be One Hundred Thousand dollars ($100,000) to be made in quarterly payments:
July 1, 2004, October 1, 2004, January 1, 2005 and April 1, 2005. No other
compensation for the Services will be allowed except for items covered by subsequent
amendments to this Agreement.
1
City Attorney Approved Version #04.01.02
6. STATUS OF CONTRACTOR
SDNCVB will perform the Services in SDNCVB's own way as an independent contractor
and in pursuit of SDNCVB's independent calling, and not as an employee of City.
SDNCVB will be under control of City only as to the result to be accomplished, but will
consult with City as necessary. The persons used by SDNCVB to provide services
under this Agreement will not be considered employees of City for any purposes.
The payment made to SDNCVB pursuant to the Agreement will be the full and complete
compensation to which SDNCVB is entitled. City will not make any federal or state tax
withholdings on behalf of SDNCVB or its agents, employees or subcontractors. City will
not be required to pay any workers' compensation insurance or unemployment
contributions on behalf of SDNCVB or its employees or subcontractors. SDNCVB
agrees to indemnify City within thirty (30) days for any tax, retirement contribution,
social security, overtime payment, unemployment payment or workers' compensation
payment which City may be required to make on behalf of SDNCVB or any agent,
employee, or subcontractor of SDNCVB for work done under this Agreement. At the
City's election, City may deduct the indemnification amount from any balance owing to
SDNCVB.
7. SUBCONTRACTING
SDNCVB will not subcontract any portion of the Services without prior written approval
of City. If SDNCVB subcontracts any of the Services, SDNCVB will be fully responsible
to City for the acts and omissions of SDNCVB's subcontractor and of the persons either
directly or indirectly employed by the subcontractor, as SDNCVB is for the acts and
omissions of persons directly employed by SDNCVB. Nothing contained in this
Agreement will create any contractual relationship between any subcontractor of
SDNCVB and City. SDNCVB will be responsible for payment of subcontractors.
SDNCVB will bind every subcontractor and every subcontractor of a subcontractor by
the terms of this Agreement applicable to SDNCVB's work unless specifically noted to
the contrary in the subcontract and approved in writing by City.
8. OTHER CONTRACTORS
The City reserves the right to employ other Contractors in connection with the Services.
9. INDEMNIFICATION
SDNCVB agrees to indemnify and hold harmless the City and its officers, officials,
employees and volunteers from and against all claims, damages, losses and expenses
including attorneys fees arising out of the performance of the work described herein
caused in whole or in part by any willful misconduct or negligent act or omission of the
SDNCVB, any subcontractor, anyone directly or indirectly employed by any of them or
anyone for whose acts any of them may be liable.
The parties expressly agree that any payment, attorney's fee, costs or expense City
incurs or makes to or on behalf of an injured employee under the City's self-
administered workers' compensation is included as a loss, expense or cost for the
purposes of this section, and that this section will survive the expiration or early
termination of this Agreement.
City Attorney Approved Version #04.01.02 2
IO. INSURANCE
SDNCVB will obtain and maintain for the duration of the Agreement and any and all
amendments, insurance against claims for injuries to persons or damage to property
which may arise out of or in connection with performance of the services by SDNCVB or
SDNCVB's agents, representatives, employees or subcontractors. The insurance will be
obtained from an insurance carrier admitted and authorized to do business in the State
of California. The insurance carrier is required to have a current Best's Key Rating of not
less than "A-:VI'.
10.1 Coverages and Limits. SDNCVB will maintain the types of coverages and minimum
limits indicated below, unless City Attorney or City Manager approves a lower amount.
These minimum amounts of coverage will not constitute any limitations or cap on
SDNCVB's indemnification obligations under this Agreement. City, its officers, agents
and employees make no representation that the limits of the insurance specified to be
carried by SDNCVB pursuant to this Agreement are adequate to protect SDNCVB. If
SDNCVB believes that any required insurance coverage is inadequate, SDNCVB will
obtain such additional insurance coverage, as SDNCVB deems adequate, at SDNCVB's
sole expense.
10.1.1 Commercial General Liability Insurance. $1,000,000 combined
single-limit per occurrence for bodily injury, personal injury and property damage. If the
submitted policies contain aggregate limits, general aggregate limits will apply
separately to the work under this Agreement or the general aggregate will be twice the
required per occurrence limit.
10.1.2 Automobile Liability (if the use of an automobile is involved for
SDNCVB's work for City). $1,000,000 combined single-limit per accident for bodily injury
and property damage.
10.1.3 Workers' Com pensat ion and Em plover's Lia b iI i tv. Workers'
Compensation limits as required by the California Labor Code and Employer's Liability
limits of $1,000,000 per accident for bodily injury. Workers' Compensation and
Employer's Liability insurance will not be required if SDNCVB has no employees and
provides, to City's satisfaction, a declaration stating this.
10.1.4 Professional Liability. Errors and omissions liability appropriate to
SDNCVB's profession with limits of not less than $1,000,000 per claim. Coverage must
be maintained for a period of five years following the date of completion of the work.
10.2. Additional Provisions. SDNCVB will ensure that the policies of insurance required
under this Agreement contain, or are endorsed to contain, the following provisions:
10.2.1 The City will be named as an additional insured on General
Liability.
10.2.2 SDNCVB will obtain occurrence coverage, excluding Professional
Liability, which will be written as claims-made coverage.
City Attorney Approved Version #04.01.02 3 7
10.2.3 This insurance will be in force during the life of the Agreement and
any extensions of it and will not be canceled without thirty (30) days prior written notice
to City sent by certified mail pursuant to the Notice provisions of this Agreement.
10.3 Providinq Certificates of Insurance and Endorsements. Prior to City's execution
of this Agreement, SDNCVB will furnish certificates of insurance and endorsements to
City.
10.4 Failure to Maintain Coverage. If SDNCVB fails to maintain any of these insurance
coverages, then City will have the option to declare SDNCVB in breach, or may
purchase replacement insurance or pay the premiums that are due on existing policies
in order to maintain the required coverages. SDNCVB is responsible for any payments
made by City to obtain or maintain insurance and City may collect these payments from
SDNCVB or deduct the amount paid from any sums due SDNCVB under this
Agreement .
10.5 Submission of Insurance Policies. City reserves the right to require, at anytime,
complete and certified copies of any or all required insurance policies and
endorsements.
11. BUSINESS LICENSE
SDNCVB will obtain and maintain a City of Carlsbad Business License for the term of
the Agreement, as may be amended from time-to-time.
12. ACCOUNTING RECORDS
SDNCVB will maintain complete and accurate records with respect to costs incurred
under this Agreement. All records will be clearly identifiable. SDNCVB will allow a
representative of City during normal business hours to examine, audit, and make
transcripts or copies of records and any other documents created pursuant to this
Agreement. SDNCVB will allow inspection of all work, data, documents, proceedings,
and activities related to the Agreement for a period of three (3) years from the date of
final payment under this Agreement.
13. OWNERSHIP OF DOCUMENTS
All work product produced by SDNCVB or its agents, employees, and subcontractors
pursuant'to this Agreement -is the property of City. In the-event this Agreement is
terminated, all work product produced by SDNCVB or its agents, employees and
subcontractors pursuant to this Agreement will be delivered at once to City. SDNCVB
will have the right to make one (I) copy of the work product for SDNCVB's records.
14. COPYRIGHTS
SDNCVB agrees that all copyrights that arise from the services will be vested in City
and SDNCVB relinquishes all claims to the copyrights in favor of City.
4
City Attorney Approved Version #04.01.02
15. NOTICES
The name of the persons who are authorized to give written notices or to receive written
notice on behalf of City and on behalf of SDNCVB under this Agreement.
For City: For SDNCVB:
Name Cynthia Haas Name
Title Economic Development Manager Title
Department Economic. Development Address
City of Carlsbad
Address 1635 Faraday Ave Phone No.
Carlsbad, CA 92008
Phone No. 1760) 602-2732
Each party will notify the other immediately of any changes of address that would
require any notice or delivery to be directed to another address.
16. CONFLICT OF INTEREST
City will evaluate SDNCVB’s duties pursuant to this Agreement to determine whether
disclosure under the Political Reform Act and City’s Conflict of Interest Code is required
of SDNCVB or any of SDNCVB’s employees, agents, or subcontractors. Should it be
determined that disclosure is required, SDNCVB or SDNCVB’s affected employees,
agents, or subcontractors will complete and file with the City Clerk those schedules
specified by City and contained in the Statement of Economic Interests Form 700.
SDNCVB, for SDNCVB and on behalf of SDNCVB’s agents, employees, subcontractors
and consultants warrants that by execution of this Agreement, that they have no
interest, present or contemplated, in the projects affected by this Agreement. SDNCVB
further warrants that neither SDNCVB, nor SDNCVB’s agents, employees,
subcontractors and consultants have any ancillary real property, business interests or
income that will be affected by this Agreement or, alternatively, that SDNCVB will file
with the City an affidavit disclosing this interest.
17. GENERAL COMPLIANCE WITH LAWS
SDNCVB will keep fully informed of federal, state and local laws and ordinances and
regulations which in any manner affect those employed by SDNCVB, or in any way
affect the performance of the Services by SDNCVB. SDNCVB will at all times observe
and comply with these laws, ordinances, and regulations and will be responsible for the
compliance of SDNCVB’s services with all applicable laws, ordinances and regulations.
SDNCVB will be aware of the requirements of the Immigration Reform and Control Act
of 1986 and will comply with those requirements, including, but not limited to, verifying
the eligibility for employment of all agents, employees, subcontractors and consultants
that the services required by this Agreement.
5
City Attorney Approved Version #04.01.02
18. DISCRIMINATION AND HARASSMENT PROHIBITED
SDNCVB will comply with all applicable local, state and federal laws and regulations
prohibiting discrimination and harassment.
19. DISPUTE RESOLUTION
If a dispute should arise regarding the performance of the Services the following
procedure will be used to resolve any questions of fact or interpretation not otherwise
settled by agreement between the parties. Representatives of SDNCVB or City will
reduce such questions, and their respective views, to writing. A copy of such
documented dispute will be forwarded to both parties involved along with recommended
methods of resolution, which would be of benefit to both parties. The representative
receiving the letter will reply to the letter along with a recommended method of
resolution within ten (1 0) business days. If the resolution thus obtained is unsatisfactory
to the aggrieved party, a letter outlining the disputes will be forwarded to the City
Manager. The City Manager will consider the facts and solutions recommended by each
party and may then opt to direct a solution to the problem. In such cases, the action of
the City Manager will be binding upon the parties involved, although nothing in this
procedure will prohibit the parties from seeking remedies available to them at law.
20. TERMINATION
In the event of the SDNCVB's failure to prosecute, deliver, or perform the Services, City
may terminate this Agreement for nonperformance by notifying SDNCVB by certified
mail of the termination. If City decides to abandon or indefinitely postpone the work or
services contemplated by this Agreement, City may terminate this Agreement upon
written notice to SDNCVB. Upon notification of termination, SDNCVB has five (5)
business days to deliver any documents owned by City and all work in progress to City
address contained in this Agreement. City will make a determination of fact based upon
the work product delivered to City and of the percentage of work that SDNCVB has
performed which is usable and of worth to City in having the Agreement completed.
Based upon that finding City will determine the final payment of the Agreement.
Either party upon tendering thirty (30) days written notice to the other party may
terminate this Agreement. In this event and upon request of City, SDNCVB will
assemble the work product and put it in order for proper filing and closing and deliver it
to City. SDNCVB will be paid for work performed to the termination date; however, the
total will not exceed the lump sum fee payable under this Agreement. City will make the
final determination as to the portions of tasks completed and the compensation to be
made.
21. COVENANTS AGAINST CONTINGENT FEES
SDNCVB warrants that SDNCVB has not employed or retained any company or person,
other than a bona fide employee working for SDNCVB, to solicit or secure this
Agreement, and that SDNCVB has not paid or agreed to pay any company or person,
other than a bona fide employee, any fee, commission, percentage, brokerage fee, gift,
or any other consideration contingent upon, or resulting from, the award or making of
this Agreement. For breach or violation of this warranty, City will have the right to annul
City Attorney Approved Version #04.01.02
6
this Agreement without liability, or, in its discretion, to deduct from the Agreement price
or consideration, or otherwise recover, the full amount of the fee, commission,
percentage, brokerage fees, gift, or contingent fee.
22. CLAIMS AND LAWSUITS
By signing this Agreement, SDNCVB agrees that any Agreement claim submitted to
City must be asserted as part of the Agreement process as set forth in this Agreement
and not in anticipation of litigation or in conjunction with litigation. SDNCVB
acknowledges that if a false claim is submitted to City, it may be considered fraud and
SDNCVB may be subject to criminal prosecution. SDNCVB acknowledges that
California Government Code sections 12650 et sea, the False Claims Act applies to
this Agreement and, provides for civil penalties where a person knowingly submits a
false claim to a public entity. These provisions include false claims made with deliberate
ignorance of the false information or in reckless disregard of the truth or falsity of
information. If City seeks to recover penalties pursuant to the False Claims Act, it is
entitled to recover its litigation costs, including attorney's fees. SDNCVB acknowledges
that the filing of a false claim may subject SDNCVB to an administrative debarment
proceeding as the result of which SDNCVB may be prevented to act as a SDNCVB on
any public work or improvement for a period of up to five (5) years. SDNCVB
acknowledges debarment by another jurisdiction is grounds for City to terminate this
Agreement.
23. JURISDICTIONS AND VENUE
Any action at law or in equity brought by either of the parties for the purpose of
enforcing a right or rights provided for by this Agreement will be tried in a court of
competent jurisdiction in the County of San Diego, State of California, and the parties
waive all provisions of law providing for a change of venue in these proceedings to any
other cou nty .
24. SUCCESSORS AND ASSIGNS
It is mutually understood and agreed that this Agreement will be binding upon City and -. SDNCVB and their respective successors. Neither this Agreement or any part of-it nor
any monies due or to become due under it may be assigned by SDNCVB without the
prior consent of City, which shall not be unreasonably withheld.
25. ENTIRE AGREEMENT
This Agreement, together with any other written document referred to or contemplated
by it, along with the purchase order for this Agreement and its provisions, embody the
entire Agreement and understanding between the parties relating to the subject matter
of it. In case of conflict, the terms of the Agreement supersede the purchase order.
Neither this Agreement nor any of its provisions may be amended, modified, waived or
discharged except in a writing signed by both parties.
City Attorney Approved Version #04.01.02 7
26. AUTHORITY
The individuals executing this Agreement and the instruments referenced in it on behalf
of SDNCVB each represent and warrant that they have the legal power, right and actual
authority to bind SDNCVB to the terms and conditions of this Agreement.
A
SDNCVB
(print namehitie) ATTEST:
I
City Clerk / \lEb)lI.WOOb "
/ (print name/title)
If required by City, proper notarial acknowledgment of execution by contractor must be
attached. If a Corporation, Agreement must be signed by one corporate officer from
each of the following two groups.
*Group A.
Chairman,
President, or
Vice-president
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation attach a resolution certified by the secretary or
assistant secretary under corporate seal empowering the oftlcer(s) signing to bind the corporation.
APPROVED AS TO FORM:
RONALD R. BAwity Attorney
By:
-Deputy City Attorney -
City Attorney Approved Version #04.01.02 a
la-
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
personally appeared
ersonally known to me
flproved to me on the basis of satisfactory
Though the information below is not required by law, it may prove valuable to persons relying on the document and could prevent
fraudulent removal and reattachment of this form to another document.
Title or Type of Document:
Document Date:
Signer(s) Other Than Named Above:
Capacity(ies) Claimed by Signer
0 Corporate Officer - Title(s):
0 Partner - 0 Limited 0 General
0 Attorney-in-Fact
Signer Is Representing:
0 1999 National Notary Association .9350 De Sot0 Ave., P.O. Box 2402. Chatswodh, CA 91313.2402. www.nationalno1aryorg Prod. NO. 5907 Reorder: CallTdl-Free 1-8004766827
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
State of California
0 proved to me on the basis of satisfactory
evidence
to be the personb whose nameb
subscribed to the within
acknowledged to me tha h /&&they executed
the same in i ' uthorized
capacity(*), and&&b&#ek
signature@ on the instrument the personJdJ, or
the entity upon behalf of which the person6
acted, executed the instrument.
Though the information below is not required by law, it may prove valuable to persons dying on the document and could prevent
fraudulent removal and reattachment of this form to another document.
Title or Type of Document
Document Date:
Signer(s) Other Than Named Above:
Capacity(ies) Claimed by Signer
Corporate Officer - Title(s):
0 Partner - 0 Limited 0 General
0 Attorney-in-Fact
0 Guardian or Conservator
Signer Is Representing:
Q 1999 National Notary Association .9350 De Soto Ave., P.O. Box 2402 . Chatswolth, CA 91313-2402 . www nationalnotary.org Prod. No. 5907 Reorder: Call Toll-Free 1-8006766827
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~VTHENTIC. 'DIVERSE. CALIFORNIA.
EXHIBIT "A"
Chairman Tim knnell. CEO/Gcneral Manager Del Mu Fairgrounds
Vice Chairman Robcn Rauch. Managing Director R.A. Rauch & Assochtes. Inc.
Treasurer Robcn McClure, Director &n Dicgo Zoo's Wild Animal Park
SCCEIvy Jam- S. hrley, Attorney At Law James S. hdey Law Offices
DIRBCIUBS.
Anim Bocker, Marketing Director Carisbad Company' Stom
Paul Cordnim, Gcned Manager Son Dicgo Mmiott La Job
John Daley. Owner 101 CSe. Occansidc
Juliyl Dud, Executive Director Quail Botanical Gadem
Stcvc Gold, Gcnenl Manager Hilton La JoUn Torrey Pines
Mnq Go1dmm.V.P of Marketmg Hunh's Rincon Casino &Resort
Juanita Hayes. CEO San Marcor Chamber of Commerce
NigeUa Hillganh Ph.D. Eacutive Director Birch Aquarium at Scripps
Enn Irrrel. PubIishcrlCEO North San Diego Caunty Manzinc
John Jakobscn, Gencd Manager LEGOLAND California
Kcvin Lap, Associate Publisher San Diego Magazine
Lynn Le, Director of Sals PRA San Dicgo North
Lun McDonald Public &in Manager San Diego Gas & Electric Ca
Robm Moore, General Manager Hilton Gadcn Inn Carlsbad Beach
Bob Pcckenpaugh. Resort Manager Rancho Bernardo Inn
Nance Trevithick, Director of Sales Four %VON Resort Avian
PaulVan Eldmn, Managing Broker Hmon Realty. A Corky McMillin Ca
Carl Winston. Pmgnrn Director San Diego Sure University
Ex 0PpIw0
Jonathan Jacobs, Maruging Partner Radiuon Suite Hotel Rancho BCIUI~O
Rick Mansur SeniorVice President of Opentiom J.C. Rnom. Inc.
President & CEO Cam Mamon
City of Carlsbad
Attn: Cynthia Haas, Economic Development Director
163 5 Faraday Avenue
Carlsbad, CA 92008
760-602-2732
Carlsbad Sales Plan FY 2004-05
It is our request and recommendation that the City of Carlsbad continue its
investment in a destination focused sales strategy for FY 2004-05 with the San
Diego North CVB. The San Diego North CVB will again commit to a 50%
match of hds and leverage its assets, resources and skills to maximize benefit
to Carlsbad. A 2004-05 Sales plan with performance measures will be
submitted to the City of Carlsbad. Oral and written sales reports will be given
regularly to the City Council and City Staff.
Group Market: Groups of more than 10 people
San Diego North Convention and Visitors Bureau $100,000
Oversees group sales for all geographic markets
I Total Citv of Carlsbad Investment $100,000
San Diego North CKB (Match)
Total Value
$ 50,000
$1 50,000
SAN DIECO NORTH CONVENTION t3 VISITORS BUREAU
Executive Office: 360 N. Escondido Boulevard, Escondido. California 92025-2600
Located At California Center For The Arts. Escondido
Voice: 760-745-4741 800-848-3336 Fax: 760-745-4796
Sales Office: 6120 Paseo Del Norte, Suite L-I. Carlsbad. California 92009-1118 W:WeportsBales\Carlsbad Sales Plan FY 2004-05.doc Voice: 760-603-1690 800-848-3336 Fax: 760-603-9570
w ww. sandiegonorth. corn
Page -2-
Group Sales Objective: Increase measurable visitor spending through the
generation of group business leads for room night bookings and group events.
Generate $1 million in total visitor spending to Carlsbad.
Tactics include:
e
e
e
e
e
e
e
e
e
e
e
Phone solicitatiodprospecting
Personal sales calls to targeted national and international businesses
Buyer site inspections
Meeting planner familiarization tours
Tour planner familiarization tours
Trade and travel show attendance
Direct mail campaigns
Product launches for wholesale and airline vacation companies
Email solicitation and promotions
Reservation center educationals
Ecommerce development
Group Market Definitions
Corporate:
Incentive: Reward-based travel programs
Association:
SMERF:
Travel Industry:
Single property meetings of 1 O+ people
Membership-based organizations with multiple meetings
Social, military, educational, religious and fraternal groups
AAA, Amtrak, travel agencies, international and domestic
tour and receptive operators, wholesalers, airline vacation
companies, Internet travel sites
Tournaments and competitions, etc.
Government: Federal and State employees
Sporting Events:
W:Reports\Sales\Carlsbad Sales Plan FY 2004-OS.doc
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