HomeMy WebLinkAbout2008-07-07; Carlsbad Tourism Business Improvement District; 07-08-30; Accept Report For Period Ending March 31 2008CARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB# 07-08-30
MTG. 7-07-08
DEPT. AdminServices
Accept Report from San Diego North
Convention and Visitors Bureau for
period ending March 31, 2008
CTBID STAFF ("^J/
GENERAL " XZ*>
COUNSEL J#^"71
RECOMMENDED ACTION:
Accept report from San Diego North Convention and Visitors Bureau (SDNCVB) for period ending
March 31, 2008.
ITEM EXPLANATION:
The CTBID contracts with SDNCVB to provide group sales services. A requirement of their
contract is that they submit quarterly reports on their activities and performance. Attached is their
report for the period ending March 31, 2008.
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153780(b)>. 'S~?3fr
EXHIBITS:
1. Report from SDNCVB for period ending March 31, 2008.
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2409, cqerh@.ci.carlsbad.ca.us
FOR CITY CLERKS USE ONLY.
BOARD ACTJON: APPROVED D
DENIED D
CONTINUED D
WITHDRAWN D
AMENDED D
CONTINUED TO DATE SPECIFIC O
CONTINUED TO DATE UNKNOWN D
RETURNED TO STAFF D
OTHER - SEE MINUTES O
WORTH Exhibit i
'f(oom to fill your senses
SAN DIECO NoR.ru CONVENTION & VISITORS BUS.EAU
San Diego North Convention & Visitors Bureau
Carlsbad Sales Report
1st- 3rd Quarters FY 2007-2008
July 1, 2007 - March 31, 2008
Report Summary
Contracted Definite Accounts
Booked Between July 1,2007 - March 31, 2008
Total Accounts: 23
Room Nights: 7,574
Room Revenue (estimated) : $860,961
On Property Revenue (estimated) : $242,623
Total Property Revenue (estimated): $1,103,584
Total Destination Visitor Spending (estimated) : $3,370,455
Amount of Funding from BID (to date): $82,500
Direct Sales Activities
Between July 1,2007 - March 31,2008
Client Educational Site Tours, Fams & Events: 33
Client Trade Shows: 8
Client Personal Sales Calls: 24
Member Sites, Meetings & Events: 23
Marketing Activities
Between July 1,2007 - March 31, 2008
Website Unique Users: 175,489
On-line Reservations: $131,914
Media Editorial Value: $406,750
Visitor Center Referrals: 3,185
Direct Mail Contacts: 14,317
Consumed History for Contracted Definite Accounts
Travel into Carlsbad taking place between July 1,2007 - March 31,2008
(some accounts were previously contracted outside of this time frame)
Total Accounts: . 44
Contracted Room Nights: 7,149
Actual Room Nights: 6,651
Actual Room Revenue (estimated): $852,647
Actual On-Property Revenue (estimated): $276,765
Actual Total Property Revenue (estimated): $ 1,129,411
Actual Destination Visitor Spending (estimated): $2,946,044
Contracted Definite Accounts for Carlsbad
Account & Contracted Properties
Contract Information
Event Date Property Type*Account Type
(N=new/R=repeat)
Blocked
Room Nights
Blocked
Attend.
Contract Value
Room
Revenue*
On- Property
Revenue*
Total Property
Revenue
1st Quarter FY 2007-2008 - Booked July 1 - September 31, 2007
Cal State University San Marcos - So Cal Forum For Diversity In Graduate Education
Sheraton Carlsbad Resort
ConferenceDirect (El Cajon, CA) - La Costa Canyon High School Debate, RFP ID #5016126
Courtyard by Marriott Carlsbad
Eagle Creek - December 2007 Biannual Sales Meeting
Grand Pacific Palisades
Elite Racing - 2008 Carlsbad 5,000 Accommodations
Inns of America Suites
La Quinta Chad
Meeting Innovations - Infosys Consulting- September 2007
Four Seasons Resort Aviara
National Multiple Sclerosis Society - 2007 Key Staff & Volunteers
La Quinta Cbad
National Multiple Sclerosis Society - 2007 Blue Cross Rebels Team MS 150 Bike Tour
Best Western Beach View Carlsbad
National Multiple Sclerosis Society - 2007 Disney Team MS 150 Bike Tour
Motel 6 Carlsbad South
Quality Inn & Suites Carlsbad
National Multiple Sclerosis Society - 2007 Bill's Biker Backers Team for MS 150 Bike Tour
Ramada Suites Carlsbad
National Multiple Sclerosis Society • 2007 Saddle Soars Team for MS 150 Bike Tour
Inns of America Suites
National Multiple Sclerosis Society - 2007 Host Hotel for Staff & Volunteers
Courtyard by Marriott Carlsbad
National Multiple Sclerosis Society - 2007 Pref. Accommodations MS 150 Bay to Bay Bike Tour
Best Western Beach View Carlsbad
Courtyard by Marriott Carlsbad
Grand Pacific Palisades
Hampton Inn Carlsbad
Hilton Garden Inn Carlsbad Beach
Holiday Inn Carlsbad-By-The-Sea
Homewood Suites Carlsbad
Inns of America Suites
La Quinta Cbad
Ramada Suites Carlsbad
West Inn & Suites Carlsbad
Motel 6 Carlsbad East
Quality Inn & Suites Carlsbad
Carlsbad unidentified hotels for Multi-groups
Temple Missionary Baptist Church - 2007 Women's Retreat
Hilton Garden Inn Carlsbad Beach
United Church of God - 2007 Feast of the Tabernacles Conference
Beachwalk Villas
Ocean Palms Beach Resort
1ST QUARTER FY 2007-2008 DEFINITE BOOKINGS INTO CARLSBAD
4/24/2009
11/30/2007
12/7/2007
4/3/2008
9/27/2007
10/13/2007
10/13/2007
10/13/2007
10/13/2007
10/13/2007
10/13/2007
10/13/2007
10/25/2007
9/26/2007
14 Accounts
M
M
M
M
L
U
L
M
L
L
L
M
M
M
M
M
L
M
M
L
M
L
L '
M
L
L
L
M
M
M
N-CONF
N-SMRF
N-CONF
R-SMRF
N-CONF
R-SMRF
R-SMRF
R-SMRF
R-SMRF
R-SMRF
R-SMRF
R-SMRF
R-SMRF
R-CONF
Repeat= 10
New=4
130
130
50
50
135
135
105
30
75
57
57
25
25
12
12
98
38
60
20
20
18
18
50
50
796
26
20
15
20
25
30
30
20
20
40
20
50
5
475
80
80
153
81
72
1,729
80
100
75
70
30
50
24
196
40
36
100
1592
85
57
2,535
$17,709
$17,709
$6,811
$6,811
$18,390
$18,390
$9,712
$4,087
$5,626
$14,820
$14,820
$1,875
$1,875
$1,635
$1,635
$7,351
$2,850
$4,501
$1,500
$1,500
$2,452
$2,452
$6,811
$6,811
$33,627
$3,542
$2,724
$2,043
$1,500
$3,406
$4,087
$2,250
$2,724
$1,500
$3,000
$2,724
$3,751
$375
$35,630
$10,898
$10,898
$20,842
$11,034
$9,808
$154,432
$4,958
$4,958
$1,907
$1,907
$5,149
$5,149
$1,892
$1,144
$748
$7,410
$7,410
$249
$249
$458
$458
$978
$379
$599
$200
$2DO
$687
$687
$1,907
$1,907
$7,596
$992
$763
$572
$200
$954
$1,144
$299
$763
$200
$399
$763
$499
$50
$4,739
$3,051
$3,051
$5,836
$3,089
$2,746
$42,278
$22,667
$22,667
$8,718
$8,718
$23,539
$23,539
$11,605
$5,231
$6,374
$22,230
$22,230
$2,125
$2,125
$2,092
$2,092
$8,329
$3,229
$5,099
$1,700
$1,700
$3,139
$3,139
$8,718
$8,718
$41,223
$4,533
$3,487
$2,615
$1,700
$4,359
$5,231
$2,550
$3,487
$1,700
$3,399
$3,487
$4,249
$425
$40,369
$13,949
$13,949
$26,677
$14,123
$12,554
$196,710
Contracted Definite Accounts for Carlsbad
Account & Contracted Properties
Contract Information
Event Date Property Type*Account Type
(N=new/R=repeat)
Blocked
Room Nights
Blocked
Attend.
Contract Value
Room
Revenue*
On-Property
Revenue*
Total Property
Revenue
2nd Quarter FY 2007-2008 - Booked October 1 - December 31, 2007
Carlsbad Pop Warner Football - 2007 Mighty Might Award's Banquet
Hilton Garden Inn Carlsbad Beach
In Motion, Inc. Event Marketing & Management - 2008 Carlsbad Marathon Preferred Accommodations
West Inn & Suites Carlsbad
Ocean Palms Beach Resort
Orbitz Worldwide - 2008 FIT Contracts
Hampton Inn Carlsbad
Homewood Suites Carlsbad
La Costa Resort & Spa
La Quinta Cbad
Resortime.com (Carlsbad Inn VR)
Resortime.com (Carlsbad Seapoint VR)
Resortime.com (Grand Pacific VR)
2ND QUARTER FY 2007-2008 DEFINITE BOOKINGS INTO CARLSBAD
11/15/2007
01/18/2008
Jan-Dec 2008
3 Accounts
M
M
M
L
L
U
L
M
M
M
R-EVNT
R-SMRF
R-FIT
Repeat= 3
New=0
0
0
180
80
100
1,008
144
144
144
144
144
144
144
1,188
90
90
750
930
$0
$0
$24,520
$10,898
$13,622
$128,691
$10,801
$10,801
$37,440
$10,801
$19,616
$19,616
$19,616
$153,211
$1,500
$1,500
$6,865
$3,051
$3,814
$39,507
$1,437
$1,437
$18,720
$1,437
$5,492
$5,492
$5,492
$47,872
$1,500
$1,500
$31,385
$13,949
$17,436
$168,198
$12,238
$12,238
$56,160
$12,238
$25,108
$25,108
$25,108
$201,083
Contracted Definite Accounts for Carlsbad booked January 1, 2008 - March 31, 2008
Account & Contracted Properties
Contract Information
Event Date Property Type*Account Type
(N=new/R=repeat)
Blocked
Room Nights
3rd Quarter FY 2007-2008 - Booked January 1 - March 31, 2008
California Association of REALTORS - California Association of Realtors
Sheraton Carlsbad Resort 760-827-2429
ConferenceDirect (El Cajon, CA) - California Bus Association 2008 Annual Meeting-RFP ID #5024717
Sheraton Carlsbad Resort 760-827-2429
Fresh Start for Surgical Gifts - Volunteer Appreciation Dinner
Sheraton Carlsbad Resort 760-827-2429
Hotels.com/Expedia.com - 2008 FIT Contracts
Beach Terrace Inn Carlsbad 760-729-1078
Best Western Beach View Carlsbad 760-729-1078
Courtyard by Marriott Carlsbad 760-431-0777
Hampton Inn Carlsbad 760-431-2288
Homewood Suites Carlsbad 760-431-2288
La Costa Resort & Spa TIS760-804-7415/GRP438-9007
La Quinta Cbad 858-974-8203
Ramada Suites Carlsbad 760-438-4547 fax
Resortime.com (Carlsbad Inn VR)760-828-4290
Resortime.com (Carlsbad Seapoint VR)760-828^1290
Resortime.com (Grand Pacific VR)760-828-4290
West Inn & Suites Carlsbad 760-448-4545
Travelocity.com - 2008 FIT Contracts
Courtyard by Marriott Carlsbad 760-431-0777
Hampton Inn Carlsbad 760-431-2288
Homewood Suites Carlsbad 760-431-2288
Ramada Suites Carlsbad 760-438-4547 fax
Residence Inn by Marriott CBAD760-431-0777
Resortime.com (Carlsbad Inn VR)760-828-4290
Resortime.com (Carlsbad Seapoint VR)760-828-4290
Resortime.com (Grand Pacific VR)760-828-4290
Sheraton Carlsbad Resort 760-827-2429
TravelWorm/Jetaway Today - 2008 FIT Contracts
Beach Terrace Inn Carlsbad 760-729-1078
Best Western Beach View Carlsbad 760-729-1078
La Costa Resort & Spa TIS760-804-7415/GRP438-9007
3RD QUARTER FY 2007-2008 DEFINITE BOOKINGS INTO CARLSBAD
04/16/2008
10/31/2009
08/15/2008
Jan-Dec 2008
Jan-Dec 2008
Jan-Dec 2008
6 Accounts
M
M
M
L
L
M
L
L
U
L
L
M
M
M
M
M
L
L
L
M
M
M
M
M
L
L
U
N-EVNT
N-CONF
N-EVNT
R-FIT
R-FIT
R-FIT
Repeat= 3
New=3
0
0
301
301
0
0
2,040
180
120
204
156
156
204
264
204
204
96
144
108
1,884
204
108
108
444
204
204
204
204
204
432
144
144
144
4,657
Blocked
Attend.
400
150
250
1,905
1,230
216
4,151
Contract Value
Room
Revenue*
$0.00
$0
$41,002
$41,002
$0.00
$0
$237,033
$13,502
$9,001
$27,789
$11,702
$11,702
$53,040
$19,803
$15,302
$27,789
$13,077
$19,616
$14,712
$216,240
$27,789
$8,101
$8,101
$33,304
$27,789
$27,789
$27,789
$27,789
$27,789
$59,043
$10,801
$10,801
$37,440
$553,318
On-Property
Revenue*
$0
$0
$11,481
$11,481
$0
$0
$66,129
$1,796
$1,197
$7,781
$1,556
$1,556
$26,520
$2,634
$2,035
$7,781
$3,662
$5,492
$4,119
$53,270
$7,781
$1,077
$1,077
$4,429
$7,781
$7,781
$7,781
$7,781
$7,781
$21,593
$1,437
$1,437
$18,720
$152,473
Total Property
Revenue
$0
$0
$52,483
$52,483
$0
$0
$303,163
$15,298
$10,198
$35,570
$13,258
$13,258
$79,560
$22,436
$17,337
$35,570
$16,739
$25,108
$18,831
$269,510
$35,570
$9,179
$9,179
$37,734
$35,570
$35,570
$35,570
$35,570
$35,570
$80,636
$12,238
$12,238
$56,160
$705,791
Direct Sales Activities
1st - 3rd Quarters FY 2007-2008
CLIENT EDUCATIONAL SITE TOURS / FAMS / EVENTS
> Art Advanced Research Technologies - Site
>Califomia State University San Marcos (2x) - Site
>CFC Singles for Christ - Site
>Expedia Client Event (500 attendees)
>Carlsbad Premium Outlets
>ln Motion Holiday Event (75 attendees)
>Marine Corps Community Services Client Event (100 attendees)
>MPI San Diego Luncheon (75 attendees)
>MPI San Diego Chapter Holiday Gala (150 attendees)
>California Department of Transportation - Site
>MPI Orange County Chapter Luncheon
>Clinivation, Inc. - Site
>ConferenceDirect: La Costa Canyon High School Debate - Site
>Financial & Insurance Conf. Planners West Coast Meeting (25 planners)
>2007 MS Bike Tour Hotel Information Booth
>Beachwalk Villas, Carlsbad
>Polished Images Spa Grand Opening (75 attendees)
>SDNCVB e-Commerce Summit (8 companies)
> SITE Network Event & Recpetion (175 attendees)
> Terres Indiennes - Site with 2 hotels
>National MS Soceity CEOs Against MS Breakfast
>Printing Industries Association - Site
>MPI San Diego Chapter Monthly Meeting (2x)
>San Diego International Sports Council - San Diego Charger Event
> Vision Holidays - Site
>Travelocity Client Appreciation Event
>Legoland, Carlsbad
>San Diego CONVIS Annual Meeting
>San Diego School of Highland Dancing - Site
> Twenty/20 Restaurant Preview
> United Church of God - Site
CLIENT TRADE SHOWS
>Affordable Meetings National - Washington, DC (111 planners)
VCALSAE Seasonal Spectacular - Sacramento, CA (106 planners)
>Destination Showcase - Washington, DC (1 12 planners)
>Motivation Show (ITME) - Chicago, IL (88 planners)
>MPI Southern California Chapter - Los Angeles, CA (25 planners)
>MPI World Education Conference - Montreal, Canada C80 planners)
>MPI PEC - Houston, TX (22 planners)
>RCMA - Orlando, FL (120 planners)
CLIENT PERSONAL SALES CALLS
^Chicago, IL Sales Calls - 3 Calls with 3 Planners
>Kaiser Permanente - 1 Sales Call with 1 Planner
>Kyocera - 1 Sales Call with 1 Planner
>Expedia. com/Hotels. com
>Houston Sales Calls with 5 planners
>ln Motion - Carlsbad Marathon
>Los Angeles Sales Calls with 2 Planners
Washington, DC Sales Calls - 4 Calls with 5 Planners
>Las Vegas Sales Calls with 3 Planners
>Orbitz - 1 Sales Call with 1 Planner
>National Multiple Sclerosis Society (3x)
>Orange County Sales Calls with 3 planners
>San Diego Scottish Highland Games
>School of Highland Dancing
>Sacramento, CA Sales Calls with 10 Planners
>Travelocity
>Travelworm/Jetaway Today
MEMBER SITE INSPECTIONS / MEETINGS / EVENTS
>BID Reporting Process Meeting with BW & West Inn & Suites, Carlsbad
>Courtyard & Residence Inn Client Day at the Races Event
>ARES Sales Update Meeting
»BID Monthly Meeting
>Grand Pacific Palisades Sales Update Meeting
>Hampton Inn Sales Update
>Courtyard by Marriot - Sales update lunch
>Sheraton Carlsbad Site & Lunch
>Crossings at Carlsbad (2x) - Media Event & SDNCVB Sales Team Site
>Hilton Garden Inn Carlsbad Sales Update Meeting (2x)
>Homewood Suites Sales Update
>La Quinta Carlsbad
>San Diego CONVIS Mixer
>Hampton Inn & Homewood Suites Grand Opening Event
>Hampton Inn: Site/Sales Update Meeting
> Homewood Suites: Site/Sales Update Meetings
>Sheraton Carlsbad - Site with CONVIS & SDNCVB Sales Teams
>San Diego CONVIS 2008 Destination Marketing Meeting
>Sheraton Carlsbad Resort Sales Update Meeting (2x)
>West Inn & Suites Sales Update
SDNCVB HOSTED MEETINGS & EVENTS
>SDNCVB Member Orientation Meeting »SDNCVB Mixer (2x)
Marketing Activities
COLLATERAL
>200+ references to Carlsbad Points of Interest Highlighted Throughout
the SDNCVB Visitor's Guide
WEB SITE & E-MARKETING
>432 Carlsbad mentions on SDNCVB Web site with links to members
>Carlsbad locations included in new Insider Tips & Itinerary Ideas
>175,489+ unique visitors to the Web site www.sandieqonorth.com
>5 enewsletters highlighting Carlsbad sent to opt-in consumer database
> $131,914 was booked at Carlsbad businesses through our Web site
MEDIA RELATIONS
>Generated editorial highlighting Carlsbad valued at $406,750
>5 press trips to LA
>Hosted 10 media site visits to the Carlsbad area
>2 press trips to Phoenix/Scottsdale
>3 press trips to OC
>3 press trips to NY
VISITOR CENTER REFERRALS
>2,333 referrals to Carlsbad businesses from SDNCVB Visitor Center >852 business reply card referrals from the SDNCVB Guide
DIRECT MAIL
>Affordable Meetings National Pre-Show Mailer to 1,000 attendees
>Dead Sea Scrolls e-MAIL Promotion to 90 SMERF & Tour contacts
>CALSAE Trade Show Pre-Show Mailer to 525 attendees
>Affordable Meetings Mid-America Pre-Show Email to 1,042 Planners
>RCMA Pre-Show Mailer to 410 planners
Motivation Show (ITME) Pre-Show Mailer to 900 attendees
>MPI-WEC Pre-Show Mailer to 1,800 attendees
>Fire Update e-Mail to 2,100 Active Accounts
>Destination Showcase Pre-Show Mailer to 1 ,100 planners
>MPI-WEC Post-Show Mailer to 100 attendees
>SDNCVB Holiday Greeting e-Mail to 4,700 Sales Customers
>MPI PEC Pre-Show Mailer to 550 planners
Consumed History for Contracted Definite Accounts that Traveled to Carlsbad
Account & Contracted Properties
1st Quarter FY 2(W
Advanced Reservation Systems, Inc. (ARES) • 2007 FIT Contracts
Resortime com (Carlsbad Inn VR)
Kesortime.com (Carlsbad Seapoint VR)
All About Travel, Inc. - 2007 f IT Rates/Contract*
La Qmnta Chad
Certified Vacations - 2007 FIT Contracts
La Costa Resort & Spa
Hotels.com/Expedia.com - 2007 FIT Contracts
Beach Terrace Inn Carlsbad
Best Western Beach View Carlsbad
Courtyard by Marriott Carlsbad
La Costa Resort & Spa
La Qutnta Cbad
Ramada Suites Carlsbad
Resortime.com (Carlsbad Inn VR)
Resortime.com (Carlsbad Seapoint VR)
Resortime.com (Grand Pacific VR)
West Inn & Suites Carlsbad
LIB/GO Travel - 2007 FIT Contracts (LIB/GO & American Airlines Vacations)
La Costa Resort & Spa
Meeting Innovations - Infosys Consulting- September 2007
Four Seasons Resort Aviara
Orbib Worldwide - 2007 FIT Contracts
La Costa Resort & Spa
Resortime.com (Carlsbad Inn VR)
Resortime com (Carlsbad Seapoint VR)
West Inn 4 Suites Carlsbad
Royal Pacific Destinations - 2007 FIT Contracts
La Costa Resort & Spa
San Diego Surf Cup • 2007 Surf Cup Summer August Guestroom*
Courtyard by Marriott Carlsbad
Travel Connection - 2007 FIT Contracts
Holiday Inn Carlsbad-By-The-Sea
La Costa Resort & Spa
Trav«loclty.com - 2007 FIT Contracts
Resortime com (Carlsbad Inn VR)
ResorliTie com (Carlsbad Seapoint VR)
Resortime.com (Grand Pacific VR)
West Inn & Suites Carlsbad
rravelWorm/Jetaway Today - 2007 FIT Contracts
Beach Terrace Inn Carlsbad
Best Western Beach View Carlsbad
La Costa Resort & Spa
rripfeservations.com - 2007 FIT Contracts
La Costa Resort & Spa
U.S. Airways Vacations (America West Vacations) 2007 - 2007 FIT Contracts
Inns of America Suites
United Church of God - 2007 Feast of the Tabernacles Conference
Beschwalk Villas
Ocean Palms Beach Resort
1ST QUARTER FY 2007-2008 - TOTAL CONSUMED/TRAVELED BUSINESS
Contract Information
Event Date
7-2008 - Cor
7/1/2007
7/1/2007
7/1/2007
7/1/2007
7/1/2007
9/27/2007
7/1/2007
7/1/2007
8/4/2007
7/1/2007
7/1/2007
7/1/2007
7/1/2007
7/1/2007
9/26/2007
15 Accounts
Property Type*
isumed July
M
L
U
M
M
U
L
L
M
M
M
M
U
U
U
M
M
M
U
M
M
U
M
M
M
M
M
U
U
M
M
M
Act on fit Type
(N-new/R-Tepail
- Septemlx
R-FIT
R-FIT
R-FIT
R-FIT
R-FIT
N-CONF
R-FIT
R-FIT
N-SMRF
R-FIT
R-FIT
R-FIT
R-FIT
R-FIT
R-CONF
Repeat= 13
New=2
Blocked Room
Nights
r 31, 2007
120
60
60
15
15
36
36
525
51
51
51
51
66
51
51
51
51
51
108
108
57
57
144
36
36
36
36
36
36
103
103
30
204
51
51
51
51
99
30
33
36
36
36
36
36
153
81
72
1,702
Blocked
Attend,
360
45
108
1575
324
30
432
108
77
90
612
297
108
108
57
4,331
Consumed/Reported History Value
Actual
Room Nights
120
SO
50
3
3
36
36
491
51
51
51
51
22
51
51
51
51
61
108
108
55
55
132
36
36
36
24
36
36
103
103
30
170
51
51
51
17
99
30
33
36
36
36
24
24
107
35
1,550
Actual Attend.
360
9
108
1,473
324
30
396
108
77
90
510
297
108
72
40
4,002
Room Revenue*
$16,346
$8.173
$8,173
$225
$225
$9,360
$9,360
$68,728
$6,947
$6,947
$6,947
$13,260
$1,650
$3,826
$6,947
$6,947
$6,947
$8,309
$28,080
$28,080
$14,300
$14,300
$22,437
$9,360
$4,S04
$4,904
$3,269
$9,360
$9,360
$14,031
$14,031
$5,943
$2,043
$3,900
$23,157
$6,947
$6,947
$6,947
$2,316
$17,942
$4,087
$4,495
$9,360
$9,360
£9.360
$3.269
$3.269
$14,576
$4,768
$9.806
$257,115
Da-Property
Revenue*
$4,577
$2,288
$2,288
$30
$30
$4,680
$4,680
$21,356
$1.945
$1.945
$1.945
$6.630
$219
$509
$1.945
$1.945
$1,945
$2,327
$14,040
$14.040
$7,150
$7.150
$8,342
$4.680
£1,373
$1 ,373
$915
$4,680
$4.630
$3,929
£3.929
$2,522
$572
$1,950
$6,484
$1 .945
$1.945
$1,945
$648
$7,083
$1,144
$1.259
$4,680
$4,680
$4,680
$915
$915
$4,081
$1 ,335
$2,746
$94^49
Total Property
Revenue
$20,923
$10,462
$10,462
$255
$255
$14,040
$14,040
$90,085
$3892
$8.892
$8.892
$19.890
$1 ,870
$4,334
$8.892
$8,892
$8,892
$10,636
$42,120
$42,120
$21,450
$21,450
$30,779
$14,040
$6,277
$6,277
$4,185
$14,040
$14,040
$17,959
$17,959
$8,465
$2,615
$5,850
$29,641
$8,892
$8,892
$8,892
$2,964
$25,025
$5,231
$5,754
$14,040
$14,040
$14,040
$4,185
$4,185
$18,657
$6,103
$12,554
$351,664
Consumed History for Contracted Definite Accounts that Traveled to Carlsbad
Account & Contracted Properties
2nd Quarter FY 2007
Advanced Reservation Systems, Inc. (ARES) - 2007 FIT Contracts
Resortjme.corn (Carlsbad Inn VR)
Resortime com (Carlsbad Seapoinl VR)
All About Travel, Inc. - 2007 FIT Rates/Contracts
La Quinta Cbad
Carlsbad Pop Warner Football - 2007 Mighty Might Award's Banquet
Hilton Garden Inn Carlsbad Beach
La Costa Resort & Spa
ConferenceDirect (El Cajon, CA) • La Costa Canyon High School Debate, RFP ID #5016126
Courtyard by Marriott Carlsbad
Eagle Creek • December 2007 Biannual Sales Meeting
Grand Pacific Palisades
Hotels.com/Expedla.com - 2007 FIT Contracts
Beach Terrace Inn Carlsbad
Best Western Beach View Carlsbad
Courtyard by Marriott Carlsbad
La Costa Resort & Spa
La Quinta Cbad
Ramada Suites Carlsbad
Resortime.com (Carlsbad Inn VR)
Resortime.com (Carlsbad Seapoint VR)
Resortime.com ( Grand Pacific VR)
West Inn & Suites Carlsbad
LIB/GO Travel - 2007 FIT Contracts (LIB/GO & American Airlines Vacations)
La Costa Resort & Spa
National Multiple Sclerosis Society- 2007 Key Staff & Volunteers
La Quinta Cbad
National Multiple Sclerosis Society - 2007 Blue Cross Rebels Team MS 150 Bike Tour
Best Western Beach View Carlsbad
National Multiple Sclerosis Society- 2007 Disney Team MS 150 Bike Tour
Motel 6 Carlsbad South
Quality Inn & Suites Carlsbad
National Multiple Sclerosis Society - 2007 Bill's Biker Backer* Team for MS 150 Bike Tour
Ratnada Suites Carlsbad
National Multiple Sclerosis Society - 2007 Saddle Soars Team for MS 150 Bike Tour
Inns of America Suites
National Multiple Sclerosis Society - 2007 Host Hotel for Staff & Volunteers
Courtyard by Marriott Carlsbad
National Multiple Sclerosis Society . 2007 Preferred Accommodations MS 1 50 Bay to Bay Bike Tour
Best Western Beach View Carlsbad
Courtyard by Marriott Carlsbad
Grand Pacific Palisades
Hilton Garden Inn Carlsbad Beach
Holiday Inn Carlsbad-By-The-Sea
Inns of America Suites
La Quinta Cbad
Ramada Suites Carlsbad
West Inn 4 Suites Carlsbad
Motel 6 Carlsbad East
Quality Inn & Suites Carlsbad
Additional bookings reported by client that wera not part of blocked rooms
Orbitz Worldwide - 2007 FIT Contracts
La Costa Resort & Spa
Resortime.com (Carlsbad Inn VR)
Resottime.com (Carlsbad Seaport VR)
West Inn & Suites Carlsbad
Royal Pacific Destinations - 2007 FIT Contracts
La Costa Resort & Spa
Temple Missionary Baptist Church • 2007 Women's Retreat
Hilton Garden Inn Carlsbad Beach
Travel Connection - 2007 FIT Contracts
Holiday Inn Carlsbad-By-The-Sea
La Costa Resort & Spa
Traveloclty.com - 2007 FIT Contracts
Resortime.com (Carlsbad Inn VR)
Resortime.com (Carlsbad Seapoinl VR)
Resortime.com (Grand Pacific VR)
TravelWorm/Jetaway Today - 2007 FIT Contracts
Beach Terrace Inn Carlsbad
Best Western Beach View Carlsbad
La Costa Resort & Spa
Tripreservatlons.com - 2007 FIT Contracts
La Costa Resort & Spa
U.S. Airways Vacation* (America West Vacations) • 2007 FIT Contracts
Inns of America Suites
2ND QUARTER FY 2007-2008 - TOTAL CONSUMED/TRAVELED BUSINESS
Event Date
2008 -Cons
Oct-Dec 2007
Oct-Dec 2007
11/15/2007
10/01/2007
11/30/2007
12/07/2007
Oet-Dec 2007
Oct-Dec 2007
10/13/2007
10/13/2007
10/13/2007
10/13/2007
10/13/2007
10/13/2007
10/13/2007
Oct-Dec 2007
Oct-Dec 2007
10/25/2007
Oct-Dec 2007
Oct-Dec 2007
Oct-Dec 2007
Oct-Dec 2007
Oct-Dec 2007
23 Accounts
Property
Type*
urned Octob
M
L
M
U
M
M
L
L
M
U
L
L
M
M
M
M
U
L
M
L
L
L
L
M
M
M
M
M
M
M
L
L
M
L
L
L
U
M
M
M
U
M
M
U
M
M
M
M
U
U
M
Account Type
X-neWR-tqicat
)
er 1 - Decer
R-FIT
R-FIT
R-EVNT
R-FIT
N-SMRF
N-CONF
R-F1T
R-FIT
R-SMRF
R-SMRF
R-SMRF
R-SMRF
R-SMRF
R-SMRF
R-SMRF
R-FIT
N-FIT
R-SMRF
R-FIT
R-FIT
R-FIT
R-FIT
R-FIT
Repeat=2()
New=3
Blocked Room
Nijiitts
iber 31, 200
120
60
60
15
15
0
0
36
36
50
50
135
135
525
51
51
51
51
66
51
51
51
51
51
108
108
25
25
12
12
98
38
60
20
20
18
18
50
50
746
26
20
15
25
30
20
20
40
20
50
475
144
36
36
36
36
36
36
80
eo
30
15
15
153
51
51
51
99
30
33
36
36
36
36
36
2,572
Blocked
Attend.
360
45
90
108
100
75
1,575
324
50
24
196
40
36
100
1,492
432
108
65
90
453
297
108
108
6,296
Consumed/Reported History Value
Actual
BaomNigit*
120
60
60
5
5
0
0
36
36
118
118
107
107
480
51
51
67
51
22
34
51
51
51
51
108
108
15
15
12
12
93
38
55
20
20
17
17
50
50
728
26
5
3
15
19
6
19
40
50
475
120
36
36
36
12
36
36
75
75
25
10
15
153
51
51
51
99
30
33
36
36
36
55
55
2^08
Aetna! Attend.
360
15
90
108
100
80
1,440
324
30
24
186
40
34
100
1,456
360
108
83
75
459
297
108
165
6,042
Room Revenie*
$16.346
$8,173
$8,173
$375
S375
$0
$0
$ 9,360
$9,360
$16,074
$16,074
$ 14,576
$14,576
$62,027
$3,826
$3,826
$9,127
$13,260
$1,650
$2,550
$6,947
$6.947
$6,947
$6,947
$28,080
$28.080
$1,125
$1.125
$1,635
$1,635
$6.976
$2.850
$4,126
$1.500
$1,500
$1,275
$1,275
$ 6.811
$6,811
$27,486
$3,542
$681
$409
$2.043
$2,588
$817
$1.425
$3.000
$8,854
13.751
$375
$35.630
$20,802
$9,360
$4.904
$4,904
$1,635
$9,360
$9,360
$10,217
$10,217
$5,262
$1 ,362
$3,900
$20,842
$6,947
$6,947
$6,947
$17,942
$4.087
$4,495
$9,360
$9,360
$9,360
$7,492
$294,«3
OfrProperty
Revenne*
$4,577
$2,288
$2,288
$50
$50
$2,263
$2,263
$ 4,680
$4,680
$4,501
$4,501
$ 4,081
$4,081
$18,543
$509
$509
$2.555
$6.630
$219
$339
$1.945
$1.945
$1.945
$1,945
$14,040
$14,040
$150
1150
$458
$458
$928
$379
$549
$200
$200
$170
$170
$ 1,907
$1,907
$6,439
$992
$191
$114
$572
$725
$229
$190
$399
$2,479
$499
$50
$4,739
$7,884
$4,680
$1,373
$1,373
$458
$4,680
$4,680
$2,861
$2,861
$2,331
$381
$1,950
$5,836
$1.945
$1.945
$1.945
$7,083
$1,144
$1.259
$4.680
$4,680
$4,680
$2,098
$2,098
$100.437
Total Property
Revenue
$20,923
$10.462
$10.462
$425
$425
$2.263
$2,263
$ 1 4,040
$14,040
$20,575
$20,575
$ 18,657
$18,657
$80,570
$4,334
$4,334
$1 1 ,682
$19,890
$1 ,870
$2.890
$8,892
$8.892
$8,892
$8,892
$42.120
$42,120
$1,275
$1.275
$2,092
$2,092
$7,904
$3,229
$4,674
$1,700
$1,700
$1,445
$1,445
S 8,718
$8,718
$33,925
$4.533
$872
$523
$2.615
$3.313
$1,046
$1,615
$3,399
$11,334
$4,249
$425
$40,369
$28,686
$14,040
$6,277
$6,277
$2,092
$14,040
$14,040
$13,077
$13,077
$7,594
$1,744
$5,850
$26,677
$8,892
$8.692
$8.892
$25,025
$5,231
$5,754
$14.040
$14,040
$14,040
$9,590
$9,590
$395,359
Consumed History for Contracted Definite Accounts that Traveled to Carlsbad
Account & Contracted Properties
3rd Quarter FY 2C
Hotels.com/Expedla.com - 2008 FIT Contracts
Beach Terrace inn Carlsbad 760-729-1078
Best Western Beach View Carlsbad 760-729-1078
Courtyard by Marriott Carlsbad 760-431-0777
Hampton Inn Carlsbad 760-431-2288
Homewood Suites Carlsbad 760^131-2288
La Costa Resort & Spa TIS760-804-7415/GRP438-9007
La Quinta Cbad 858-974-8203
Ramada Suites Carlsbad 760-438-4547 fax
Resortime.com (Carlsbad Inn VR) 760-8 2 8 -4290
Resortime.com (Carlsbad Seapoint VR (760-828-4290
Resortime.com (Grand Pacific VR)760-828-4290
West Inn & Suites Carlsbad 760-448-4545
In Motion. Inc. Event Marketing & Management - 2008 Carlsbad Marathon Prafarrad Accommodations
Courtyard by Marriott Carlsbad 760-431-0777
Grand Pacific Palisades 760-827-3234 fax
Hampton Inn Carlsbad 760-431-2288
Hilton Garden Inn Carlsbad Beach 760-476-0801 fax
Holiday Inn Cartsbad-By-The-Sea 760-930-3821 fax
Homewood Suites Carlsbad 760-431-2288
Inns of America Suites 760-929-8219 fax
La Costa Resort & Spa TIS760-804-7415/GRP438-9007
La Quinta Cbad 858-974-8203
Ramada Suites Carlsbad 760-438-4547 fax
Quality Inn & Suites Carlsbad 931-0970
In Motion, Inc. Event Marketing & Management - ADD ON HOTELS - 2008 Carlsbad Marathon Preferred Accommodations
West Inn & Suites Carlsbad 760-448-4545
Ocean Palms Beach Resort. 760-729-0579
Orbitz Worldwide - 2008 FIT Contracts
Hampton Inn Carlsbad 760-431-2288
Homewood Suites Carlsbad 760-431-2288
La Costa Resort & Spa TIS760-804-741 5/GRP438-9007
La Quinta Cbad 858-974-8203
Resortime com (Carlsbad Inn VR) 760-82 8 -42 90
Resortime com (Carlsbad Seapoint VRJ760-82B-4290
Resortime com (Grand Pacific VR) 760-8 2 8 -4290
rravalocity.com - 2008 FIT Contracts
Courtyard by Marriott Carlsbad 760-431-0777
Hampton Inn Carlsbad 760-431-2288
Homewood Suites Carlsbad 760-431-2288
Ramada Suites Carlsbad 760-438-4547 fax
Residence Inn by Marriott CBAD 760-43 1-0 777
Resortime.com (Carlsbad Inn VR)760-828-4290
Resortirne.com (Carlsbad Seapoint VR)760-82B-429Q
Resortime.com (Grand Pacific VR) 760-828-42 90
Sheraton Carlsbad Resort 760-827-2429
rravelWorm/Jetaway Today • 2008 FIT Contracts
Beach Terrace Inn Carlsbad 760-729-1078
Best Western Beach View Carlsbad 760-729*1078
La Costa Resort & Spa TIS 760-804-741 5/GRP438-9007
3rd QUARTER FY 2007-2008 - TOTAL CONSUMED/TRAVELED BUSINESS
Contract Information
Event Date
7-2008 - Co
Jan-Mar 2008
01/18/2008
01/18/2008
Jan-Mar 2008
Jan-Mar 2008
Jan-Mar 2008
6 Accounts
Property Type*
nsuined Jam
L
L
H
L
L
U
L
L
M
M
M
M
M
M
L
M
M
L
M
U
L
L
L
M
L
L
L
U
L
M
M
M
M
L
L
L
M
M
M
M
M
L
L
U
Account Type
(N^new/R-repeat
)
iary 1 -Mar'
R-FIT
R-SMRF
R-SMRF
R-FIT
R-FIT
R-FIT
Repear= 6
Ncw= a/a
Blocked Room
Nights
h 31, 2008
510
45
30
51
39
39
51
66
51
51
24
36
27
1,354
235
40
200
100
200
200
60
80
64
70
105
180
80
100
252
36
36
36
36
36
36
36
47
5
2
2
11
5
5
5
5
5
108
36
36
36
2,875
Blocked
Attend.
1,905
2,70fl
360
750
1,230
216
7,169
Consumed/Reported History Value
Actual
RoomNtghU
517
45
30
110
39
39
51
22
51
51
24
36
19
1,169
235
7
200
4
200
200
20
80
46
70
105
100
0
100
228
36
36
36
12
36
36
36
471
51
27
27
111
51
51
51
51
51
108
36
36
36
2,593
Actual Attend,
1,551
2,338
200
684
1,413
324
6510
Room Revenue*
$62,905
$3,375
$2,250
$14,984
$2,925
$2,925
$13,260
$1,650
$3,826
$6,947
$3,269
$4,904
$2,588
$131,010
$32,012
$954
$1 5,002
$545
$27,244
$1 5,002
$2,724
$20.800
$3,600
$5,251
$7,876
$7,501
- $0
$7,501
$30,373
$2,700
$2,700
$9,360
$900
$4,904
$4,904
$4,904
$54,060
$6,947
$2,025
$2,025
$8.326
$6,947
$6,947
$6,947
$6,947
$6,947
$14,761
$2,700
$2,700
$9,360
$300,609
On-Property
Revenue*
$18,039
$449
$299
$4,196
$389
$389
$6,630
$219
$509
$1,945
$915
$1,373
$725
$34,389
$8,963
$267
$1.995
$153
$7,628
$1,995
$763
$10.400
$479
$698
$1,048
$998
$0
$998
$9,637
$359
$359
$4,680
$120
$1,373
51,373
$1,373
$13,317
$1,945
$269
$269
$1,107
$1,945
$1,945
$1,945
$1 ,945
$1,945
$5,398
$359
$359
$4.660
$81,779
Total Property
Revenue
$80,944
$3,824
$2,550
$19,180
$3,314
$3,314
$19,890
$1,870
$4,334
$8,892
$4,185
$6,277
$3,313
$165,399
$40,975
$1,221
$16,997
$697
$34,872
$16,997
$3,487
$31.200
$4,079
$5,949
$8,924
$8,499
$0
$8,499
$40,010
$3,060
$3,060
$14,040
$1,020
$6,277
$6,277
$6,277
$67,377
$8,892
$2,295
$2,295
$9,433
$8,892
$8.892
$8.892
$8.892
$8,892
$20,159
$3,060
$3,060
$14,040
$382,388
Average Daily Rates and Meals and Incidentals
(Information Provided by Cheryl Gerhardt with the City of Carlsbad on 4/20/2007)
Upscale
Four Seasons Aviara
La Costa Resort and Spa
Moderate
Residence Inn San Diego Carlsbad
Tamarack Beach Resort
Grand Pacific Palisades Resort
Inns of America Suites Carlsbad
Courtyard San Diego Carlsbad
Ocean Palms Beach Resort
Best Western Beach View Lodge
Beach Terrace Inn
Holiday Inn Carlsbad By The Sea
Carlsbad Inn Beach Resort
West Inn & Suites @ Carlsbad
Olympic Resort Hotel & Spa
Hilton Garden Inn Carlsbad Beach
ADR(1) M&l(2)
$260.00
$260.00
$136.22
$136.22
$136.22
$136.22
$136.22
$136.22
$136.22
$136.22
$136.22
$136.22
$136.22
$136.22
$136.22
50% of ADR
50% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
28% of ADR
Limited Service
Carlsbad Lodge
Travel Inn
Super 8 Carlsba
Scandia Motel
Extended Stay America
Surf Motel
La Quinta Inns Carlsbad
Motel 6 Carlsbad East
Ramada Suites Carlsbad
Quality Inn Carlsbad
Motel 6 Carlsbad South
Motel 6 Downtown
$75.01
$75.01
$75.01
$75.01
$75.01
$75.01
$75.01
$75.01
$75.01
$75.01
$75.01
$75.01
$10(13%)
$10(13%)
$10(13%)
$10(13%)
$10(13%)
$10(13%)
$10(13%)
$10(13%)
$10(13%)
$10(13%)
$10(13%)
$10(13%)
per room
per room
per room
per room
per room
per room
per room
per room
per room
per room
per room
per room
night
night
night
night
night
night
night
night
night
night
night
night
(1) Based on Smith Travel Research 2006 Average Daily Rates
(2) Based on information supplied by the industry