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Home My WebLink About2009-02-17; Carlsbad Tourism Business Improvement District; 02-09-40; ArtSplash ReportCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL AB# 02-09-40 MTG. 2-17-09 DEPT. Admin Services Accept report from ArtSplash on results from use of CTBID Grant funds CTBID STAFF GENERAL COUNSEL RECOMMENDED ACTION: Accept report from ArtSplash on results from use of CTBID grant funds. ITEM EXPLANATION: At their July 7, 2008 meeting, the CTBID Board awarded a $7,000 grant to ArtSplash to be used to market and publicize ArtSplash throughout the greater Southern California region. One of the requirements of the grant agreement (shown at Exhibit 1), is that the grantee submit a final report detailing the results for the project. This report is attached at Exhibit 2. FISCAL IMPACT: Of the $7,000 in grant funds, a total of $6,664 was spent. ENVIRONMENTAL IMPACT: This action does not approve any projects that will have a physical adverse affect on the environment so it falls within the general rule under CEQA that this is not a project (CEQA Regulation 15738). EXHIBITS: 1. ArtSplash CTBID Grant Funding Agreement dated August 5, 2008. 2. Report from ArtSlash dated December 16, 2008. DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2409, cgerh@ci.carlsbad.ca.us FOR CLERKS USE ONLY. BOARD ACTION: APPROVED DENIED CONTINUED D WITHDRAWN D AMENDED D CONTINUED TO DATE SPECIFIC D CONTINUED TO DATE UNKNOWN D RETURNED TO STAFF D OTHER - SEE MINUTES D City of Carlsbad Administrative Services August 5, 2008 Joni Miringoff ArtSplash 5620 Paseo del Norte, #127-442 Carlsbad, CA 92008-4483 CTBID GRANT FUNDING AGREEMENT Congratulations on your approval for grant funding from in the amount of $7,000 from the Carlsbad Tourism Business Improvement District (CTBID). The grant is to be used for the following purpose: to market and publicize ArtSplash throughout the greater Southern California region. This will include the following: • Print ads in Southern California such as: Orange County Register, Press Enterprise • Creative costs for ads - not to exceed 20% Grant recipients are required to recognize on all printed material that grant program is funded in part by the Carlsbad Tourism Business Improvement District. This letter will serve as the Agreement {"Agreement") between you and the CTBID regarding the terms and conditions of the grant award. Please have the person who signed the grant application, which is now identified and attached as Exhibit A and made a part of this Agreement, sign this Letter Agreement and return it in the enclosed envelope. If there are changes in your grant proposal please notify the CTBID staff to obtain CTBID Board approval of the change. CTBID will reimburse grantees upon receipt of the final report detailing the results of the project along with copies of the pre-approved advertisements and collateral materials supported through the grant. The request for payment will accompany the final report and will include a detailed account of grant related and matching expenses. In addition, you agree to maintain original records for a period of two years and make them available to the City or CTBID should it request to audit them. Thank you for your participation in the CTBID Grant process. Should you have any questions, please fee! free to call Cheryl Gerhardt at 602-2409. Sincejrely, ^, APRII. CTBID Board Chair / agree to the above . U l Joni Miringoff 1635 Faraday Avenue • Carlsbad, CA 92008-7314 • (760) 602-2409 • FAX (760) 602-8553 December 16,2008 Cheryl Gerhardt City of Carlsbad 1635 Faraday Ave. Carlsbad, CA 92008-7314 Dear Cheryl, ArtSplash was held on September 20-21 this year and attendance was estimated at 30-35 thousand visitors. The grant from the CTBID ensures the continued sustainability of ArtSplash. Through your support, we were able to send collateral to tour companies in Orange County, Los Angeles and Riverside Counties. We were also able to hire a writer for press releases and advertise with Time Warner in Orange and Riverside Counties. ArtSplash has increased attendance and put "heads in beds'" at many of our Carlsbad hotels, thanks to the CTBID grant. Thank you for making this grant possible for ArtSplash. Please feel free to contact me with any questions you may have. Sincerely, c»0 V » / Joni Miringoff ArtSplash Chairperson ArtSplash.. .A Chalk Art Festival To Benefit Arts and Music in North County Schools 5620 Paseo Del Norte #127-442 Carlsbad, CA 92008 • (760) 436-2828 info@CarlsbadArtSplash.org • www.CarlsbadArtSplash.org CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT REPORTING OF FUNDING EXPENSES $6,664.00 $4,884.00 T.V. Advertising - Time Warner: Orange County/Riverside County S1,400.00 20% for creative costs - Marilyn Campbell, The WRITE Touch Business Communications $214.00 Printing $166.00 Postage ArtSplash...A Chalk Art Festival To Benefit Arts and Music in North County Schools 5620 Paseo Del Norte #127-442 Carlsbad, CA 92008 • (760) 436-2828 info@CarlsbadArtSplash.org • www.CarlsbadArtSplash.org ArtSplash 2008 Survey Results Summary 1. What is your home 1 55082 1 55417 1 1 1 2 1 1 1 1 90620 91709 91910 91941 1 91977 2 92007 6 92008 6 92009 4 92010 9 92011 1 92013 2 92014 2 92024 92025 92027 92028 92029 3 92054 1 92056 3 92057 92058 92069 92078 92084 92085 92102 92110 92118 1 92122 1 92127 2 92128 4 92129 2 92131 1 92591 1 92592 1 92677 zip code? Stillwater, MN Minneapolis, MN Buena Park, CA Chino Hills, CA Chula Vista, CA La Mesa, CA Spring Valley, CA Cardiff by the Sea, CA Carlsbad, CA Carlsbad, CA Carlsbad, CA Carlsbad, CA Carlsbad, CA Del Mar, CA Encinitas, CA Escondido, CA Escondido, CA Fallbrook, CA Escondido, CA Oceanside, CA Oceanside, CA Oceanside, CA Oceanside, CA San Marcos, CA San Marcos, CA Vista, CA Vista, CA San Diego, CA San Diego, CA Coronado, CA San Diego, CA San Diego, CA San Diego, CA San Diego, CA San Diego, CA Temecula, CA Temecula, CA Laguna Niguel, CA 74 Responses 2. 3. Have you attended a previous ArtSplash festival? 39% Yes 61% What day(s) did you attend this year? 30% Saturday 50% Sunday No 20% Both 75 Responses 74 Responses 4. Number in your party today including yourself? 18% 1 42% 2 13% 3 74 Responses 27% 4+ Survey Results 2008 Summary.doc 25 September 2008 5. Number in your party under age 18? 53% 0 19% 1 16%5% 3 6. How would you rate this event compared to other similar events? 58% Excellent 27% Q 14% Neutral 0% Q 7. Would you recommend this event to others? 80% Definitely 19% Maybe 8. Will you return next year? 67% Definitely 30% Maybe 9. How did you hear about ArtSplash? 19% Attended previously 5% Brochure 6% Internet 21% Newspaper 10% Television 1% No 3% No 21% Family/Friends 11% Street Signs 6% Magazine 1% Radio 68 Responses 7% 4+ 74 Responses 1% Poor 75 Responses 72 Responses 95 Responses 10. What other activities do you plan to do in Carlsbad today? 78 Responses 19% Beach 9% Sightseeing 22% Shopping 24% Restaurant 4% Movie 15% Walking/Hiking/Biking 7% LEGOLAND 11. Are you staying in 15% Hotel/Motel? 6% Friend/Relative's Home? 77% Home? 0% Timeshare? 2% Vacation Rental? 12. Your age group? 12% Under 18 9% 18-25 20% 56-65 11% 66-75 12% 26-40 3% 76+ 63 Responses 33% 41-55 13. What did you like best about ArtSplash? (select 3) 23% Chalk Art 3% 11% Art Vendors 5% 8% Stage Performers 4% 6% Hands On Activities 3% 3% Stone Stacking 4% 9% Sand Sculpture 6% 5% Location/Venue 4% 4% Food 2% 14. What did you like least about ArtSplash? (select 3) 7% Chalk Art 3% 3% Art Vendors 5% 7% Stage Performers 7% 5% Hands On Activities 5% 5% Stone Stacking 7% 5% Sand Sculpture 0% 5% Location/Venue 3% 18% Food 15% 189 Responses Art Demos Cheese Carver Glass Art Demo Street Performers Taste of Carlsbad (Sat) Fern Street Circus (Sun) Ambiance/Decor Beer & Wine Garden 40 Responses Art Demos Cheese Carver Glass Art Demo Street Performers Taste of Carlsbad (Sat) Fern Street Circus (Sun) Ambiance/Decor Beer & Wine Garden Survey Results 2008 Summary.doc 25 September 2008 15. What could we do to improve ArtSplash? • Have chairs for people who do the hands-on activities, not just the volunteers • I arrived at 10am, and the artists were just starting to work on the chalk art. I have seen everything in 35 min, so will not have an opportunity to see it, and it will not be ready before I leave. • Keep up the good work • More stations for water • Need more food. Taste on both days! • Sell t-shirts again • Should allow entire family in Beer Garden • Let's have more Carlsbad school enter • Actually, it's pretty good as is. Maybe more local artists. More items in silent auction. • More food vendors • More shade? :) • T-shirts ' • Food is too expensive and way too slow!!!! • You need to bring in more fine artists. The same, small number of artists are here year to year. One or two are good. • Keep it going! • Nothing. Ifs awesome. • Not much. Maybe make it longer! • Few more affordable food vendors • The artists should also be showcased! Each artists names by the Sponsor's square! • Nothing • More vendors, displays, activities • Have a hat (kids) contest - morning, afternoon - prize of 2 tickets for food • Bring event into the town. They use it for street faire. Eat before coming. • Need shirts for the year of the ArtSplash • Flags are falling down - big poles might hit someone. • Better/more food vendors More hands on activities More bathrooms/toilets @ children/family area • It seemed like there were fewer chalk artists this year More food vendors - if you offer It Carlsbad will come The best artists (chalk) were missing ones year - missed their contribution No smoking signs (large) at front of entrance on both sides • Expand artwork • Keep a north end sidewalk on one side open so people can walk past performers into event. • Have more art completed on Sunday. Too many not close to completion. • I think more food stands or at least 2 locations. It took 45 min to order & wait for p/u. • More variety of food. Frozen yogurt or ice cream. We would like to vote for our favorite chalk drawing. • I don't know • Map handouts, more activities Survey Results 2008 Summary.doc 3 25 September 2008 • More ATM/Credit Card accepting areas • Running water to wash up • Need more food vendor, more interesting presentation, better MC to arouse interest in happenings • Perfect! • Various price levels for art goods • Need more food • Have "The Taste of Carlsbad" both days. • 2 days of Taste of ArtSplash. T-shirts • Need better signs and directions to event. Saw sign on Coast Blvd-drove all over & finally called a friend for directions. • Advertise more broadly 16. Comments: • It is very nicely done, but I would drive from Chino Hills again because we have similar things in my area, but without the chalk art. • Great weather & media coverage! • $8 for face painting is outrageous!! $16 for two children? You'll get more customers if you lower your prices. • Great way to spend afternoon - Wow, so much talent • Love it! • I feel all the Carlsbad schools should have a chalk entry - this is to support the art & music program - show us what they can do.:) • Sell t-shirts next year • Great - very well done! • Yay!(+thank you!):) • Excellent Job! Thanks Carlsbad! • I love ArtSplash • ITS AWESOME! • Very nice event! • We enjoyed it! • Very organized • Joni, whatever you do is SPECIAL. Thank you - See you at the Flower Fields. Thelma & Dave • The music was Great! Not too loud. • What a great way to cool off and be with your family. • Brings business to local establishments also & creates an interweaving of vendors & interest. • Disappointed no 2008 shirts • Idea: Like there is an area where kids can "paint" their own square, I see a lot of dogs here today. Maybe have a roped off area where owners can pay to have dog's paws chalked and then they walk around leaving their own prints! • Parking is great - location is perfect - variety is superb! • Ron Juncal has great energy • Love that you decreased the price of Child Chalk Squares - they were much more used • Directions on Artist application that No Smoking permitted Survey Results 2008 Summary.doc 4 25 September 2008 • Don't like politics involved in the event - no political candidates. • Great Bathrooms & Hand Washing! • It was nice, not too crowded. Nice atmosphere. • Water too expensive • This was wonderful -1 liked how it exposes children to art, interactively - such a variety. • Very festive and fun Good atmosphere • Good very kid friendly • So much fun!! Loved it! • Need better stage background. All the performers wore black. Back should be lighter color. Can't see performers too well. • This is great family fun event! • My daughter is 9 yrs old. She loved it! Volunteers were friendly, helpful, nice. • Family Beer Garden • Great artists, Great objects, Nice setup No signs directing you • SIGNS • Balloon man was horrible!! • Need faster food booths mixed with the slower ones. The ones you have are good but all require food prep. Need a couple grab & go! • Do a coffee table book each year for the event Notes: For complete details and written comments, see the complete spreadsheet. A total of 80 forms were received. Note the response counts to determine statistical significance. There was no Glass Art Demo at the event The volunteer selling t-shirts suggested that guests submit a survey requesting t- shirts again Survey Results 2008 Summary.doc 5 25 September 2008