HomeMy WebLinkAbout2010-04-29; Carlsbad Tourism Business Improvement District; 04-10-52; Carlsbad Marathon Final ReportCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB# AB 4-10-52
Carlsbad Marathon Final Report
CTBID STAFF
MTG. 4-29-10 Carlsbad Marathon Final Report GENERAL
COUNSEL
DEPT. Finance
RECOMMENDED ACTION:
Receive final report from In Motion Inc on the results of grant funding fcir the 2010 Carisbad
Marathon.
ITEM EXPLANATION:
At its 3-18-08 meeting, the CTBID board established a fonnal grant
guidelines forthe CTBID grant program, the objectives ofthe grant
program
program
. As stated in the
are to:
Fund projects or events that are going to increase the ovemight stays in hotels;
Encourage the development of innovative tourism products:
Promote collaboration within and across sectors ofthe tourism industry;
Reach important travel segments such as multicultural, family and senior maricets;
Strengthen the mariceting capacity of our partnering organizat ons; and
Combine the resources ofthe CTBID and its tourism partners
mariceting efforts.
to leverage their collective
The CTBID Board appropriated $20,000 in their 2009-10 budget to fund these grants. One of the
grant recipients was In Motion Inc., the producers of the Carisbad Marathon. They were awarded
$10,000 to fund a new mariceting program directed at mnners and walliers outside San Diego
County but driving distance to Carisbad. (see grant agreement at Exhililt 1).
A requirement of the grant is that the recipient must submit at final repbrl detailing how the money
was spent and the results of the event. Attached at Exhibit 2 is the sponsorship report which
includes a report from Getzee Event Solutions which details the roomslbooked for the marathon
through the marathon's website travel page. In a letter from Lynn Flar^agan (see Exhibit 3), a
request to amend the grant amount to $5,520 was made. This reducticin in grant amount was
due to the race reaching its registration capacity eariier than anticipated and no further
advertising was necessary. !
FISCAL IMPACT:
The CTBID 2009-10 Budget contains an appropriation of $20,000 for
includes the $10,000 grant to In Motion, Inc. After the payment of $5,
Inc., there is a remaining balance of $7,280 in this line Item ofthe
OTBID Grants which
{»20 is made to tn Motion,
budcet.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that wili have a physical adverse affect on the
environment so it falls within the general mIe under CEQA that this is riot a project (CEQA
Regulation 153789(b)).
EXHIBITS:
1. In Motion, Inc. 2009-10 CTBID Grant agreement.
2. In Motion Inc. final report
3. Letter from Lynn Flanagan
FOR Crrr CLERKS USE ONLY.
BOARD ACTION: APPROVED 1^ CONTINUED TO DATE SP
DENIED CT CONTINUEPTODATEUN
CONTINUED • RETURNED TO 8TAFP
WITHDRAWN • OTHER-SEE MINUTES
AMENDED •
ECIFIC •
KNOWN •
•
EXHIBIT 1
Citv of Cahsbad
Aciministrsitive Services
August 18,2009
Lynn Flanagan
In Motion* Ino.
6116 Innovation Way
Carlsbad. CA 92009
CTBID GRAKT FUNDING AGREEMENT
Congratulations on your approval lor grant liinding from In the amdunt of $10,000 from
the Carlabad Tourism Business Impiovement District (CTBID).
The grant Is to be vsBd for the roUowIng purpose: to maifcei and pubHeize
the 2010 CarlstMd Marathon to nearby markets including Orange, Los Angeles.
Rlversitfe and San Bemadino counties as wea es Arizona and Las V^
wilh VisitCarisbad
logo on all printed
Carlsbad Tourism
Grant recipients are required to comply with grant guidelines and
In promoting Carisbad tourism. This Includes using the VlsilCariu
material lo recognize that grant program is fundsd In part by ti
Business Improvement Dtolrid.
This letter is to serve as a Letter of Agreemem. Please have the ^w..
attached application sign the agreement and return It In the enclose d
are changes in your grant proposal please notHy Ihe CTBID staff
CTBID will reimburse grantees upon receipt of the final report detainrlg
project atong with copies ol the pre-approved advertisements and oo lateral
supported through the grant The request for paymem wHI accompai ly
and will include a detailed account of grant related and matching expenses
you agree to maintain original rscords for a pertod of two yeare and make
to the City should they request to audit them.
pefson who signed the
envelope. If there
the results of the
materials
lha final report
In addition,
them available
Thank you for your paitidpatton in the CTBID Grant process. Should you have any
questions, ptease feel free to cal) Cheryl QerhardI at (760)277-€203.
Sincerely.
iPRILI
CTBiD Board Chair
lagre0,^otheabove
nagm t Dald
1635 Faraday Avenue • Carlsbad. CA 92008-7314 • (760) 602-2409 • FAX (760) 602-8553 0
1
2010 I TrI-Clty Medical Center Caflsbad Marathon^ & Half Marathon
THE PARTICIPANTS
Average annual Income:
$95,000
Age breakdown:
24 & under 8%
25-39. 52%
40-49 .....25%
60-59 11%
60 & over 4%
Gender breakdown:
59% female
41% mate
How they register:
88% of fhe registrants signed up for the race
online.
Where they came from:
We had registrants from 18 countries and 48
states.
Top ranked states:
Arizona - 162
Colorado-90
Washington - 84
Nevada - 65
Texas - 55
Illinois - 54
Oregon - 45
New York - 36
Minnesota -35
Top ranked countries:
United States
Canada
Mexico
Great Britain
Australia
Germany
Brazil
Ireland
Kenya
Morocco
Ethiopia
C
Tri-City Medical Center
91
LEGOLAND
torn i*N OtECO COUNTY LEXUS Ot*LE«
jetBlue
Albortsoris
KyxyggS
NRG
West
IVI A R AT HON
[&HALF)
Son Diego Union-Tribune
Run Dote Section
1/12/2010
1/15/2010
1/21/2010
1/22/2010
1/22/2010
1/23/2010
1/23/2010
1/23/2010
1/25/2010
1/25/2010
1/26/2010
Diane Bell
Sports
Diane Bell
Sports
North County Best Bets
North County
North County
North County
Sports (front page w/photos)
Sports (cover photo)
Diane Bell
Tri-City Medical Center Carlsbad Marathon & Half Marathon
THE PRESS
Story Focus
Age earns runner elite number
New heart provides new outlook on life
Amazing Race winners run for cause In Carlsbad
Feature on Lynn Flanagan
Call for public to come out to marathon, expo and Keebler
Kids Marathon Mile
Colt for public to come out for Keebler Kids Marathon Mile
TrI-Clty Medical Center Carlsbad Morothon info
Route maps
First time's a charm for marathoner
Brian Baker took first place (see sports, Dl)
Swaziland's royal family greets runners at finish
Son Diego Business Joumal
Run Dote Section
1 /4/2010 Business in North County
Cortsbod Business Journol
Run Dote Section
1/1/2010 General
Son Diego Magazine
Run Dote Section
1/1/2010 Agenda
North County Times
Run Dote
1/5/2010
1/12/2010
1/17/2010
1/21/2010
1/22/2010
1/23/2010
1/24/2010
1/24/2010
1/24/2010
1/24/2010
1/25/2010
l/25/20(X)
1/28/2010
2/7/2010
Coast News
Run Date
1/8/2010
1/1/2010
1/27/2010
1/29/2010
1/29/2010
Section
Carlsbad
Go
Go (front page feature and photos)
Sports (feature article and photo)
Jeff Frank
Local
Local (with feoture photo)
Go
Jeff Frank (front page Sec B)
Sports
Sports (front page w/plnoto)
Front page section A
Sports
Carlsbad
Section
General
Calendar
General
General
General (Front page feature photo)
Story Focus
Trl-City Medical Center becomes title sponsor
Story Focus
TrI-Clty Medical Center becomes title sponsor
Story Focus
Call for public to come out to marathon, expo and Keebler
Kids Marathon Mile
Story Focus
Chosen recipients receive free entry
Trl-City and Keebler Kids calendar listing
Kids moke a dash for their own morothon event
Defying the odds - blind runner
Running for a cause
Popular morothon set for Sunday
Rain clears in time for Keebler Kids Marathon Mile
Trl-City Medical Center Carlsbad Marathon info with photo
Bill Townsend mokes big change
Call for public to come out to marathon, expo and Keebler
Kids Marathon Mite
Rookie goes wire to wire in Carlsbad
Morothon portlcipants find inspiration from all corners (feature
article and photo)
Tri-City Medical Center Carlsbad Marathon and Holt Marathon
age group winners
Charities mingle pre-marathon at Sheraton Carlsbad
Story Focus
TrI-Clty trains 13 for marathon
Trl-City Medical Center Carlsbad Marathon shoe & blanket
drive, expo ond event times
50 friends cheer fo honor memory of Chloe
TrI-Ctty Medical Center Carlsbad Marathon (plus 5 photos)
Seven-year-old Michelle Posey is alt smiles of Keebler Kids
Marathon Mile
I)
IVI AR ATH O IM
&HALF pi-.:.::
Where Magazine
Run Date Sectior^
Winter 2010 Sports
Competitor Magazine
Run Date Section
Winter 2010 Marathon/Half Marottion
Race Place
Run Date
Jan-Feb 2010
.Jan-Feb 2010
Section
SD and Rivefside Counties
Ad
"^'•'j ....
Story Focus
Tri-City Medical Center Corlsbod Marattion infofmation
Story Focus
Calendor listing for Tri-City and.Keebler Kids
Story Focus
Calendar listing for Tri-City and Keebier Kids
Keebler Kids Marathon Mile
Carlsbad Magazine
Run Date Section
Jan-Feb 2010 5-page feature oriicle
Carmel Valley News
Run Dote Section
1/14/2010 General
Rancho Santa Fe Review
Run Date Section
1/14/2010
1/15/2010
Daily Aztec
Run Dote
11/24/2009
General
Calendar
Section
General
Hot in North County
Run Date Section
Nov09-Janl0 Generol
Story Focus
Tri-City Medical Center Corlsbod Marathon one of country's most
popular events
Story Focus
Tri-City Medical Center Carlsbad Marathon and Holf Marathon set
for January 24th
Story Focus
Tri-City Medical Center Corlsbod Marathon and Half Marathon set
for January 24th
Tri-City Medical Center Corlsbod Marathon shoe and blanket
drive, expo and event times
Story Focus
Maratf>on runners get in shape for a cause
Story Focus
Over 10,000 runners/vvolkets ond 23 live bonds
Julian News
Run Date
12/3/2010
Section
General
Story Focus
Postmaster Laura runs half rnarafhon
Event Listings Online:
• North County Times
• San Diego Reader
• Signonsandiego.com
• Active.com
Marathonguide.com
• Runnersv^orid.com
• Sandiegocoostiife.corn
• LA Sports & Fitness
• Competitor
• Race360.com
Haifmarathons.net
• Coast News
Race Place Magazine | Circulafion 65.000
Full page/fufi color ad
Full page/fuli color ad
Full page/full color ad
Full page/full color center spread -f cover
Full page/full color od
Competitor Magazine | Circulation 80,000
Full page/fu!I color ad
Los Angeies Sports & Fitness
Full page/full color ad
Circulation 35,000
Runner's World j Circulation 650,000
Racing .Ahead Classified
Other Promotions
UlfraStar Cinemas ioPby displays and movie slides
Active.com email marketing campaign
Postcard Distribution
46,000 distributed in LA County
5.000 distributed in San Diego County
9,000 inserted in America's Finest City Half Marathon goodie bags
fv1ay/June
July/August
September/October
November/December
January/February
September
September
October
August
September
Ocrobet
November
December
October - January
September - November
August - November
August - November
.August
- '^i»S4"f • .t-'.t.'.i. jLjjtdLSj^i'i.i'^
KYXY 96.5 FM
Keebler Kids Marathon Mile Promotion
(50) recorded 20 second promotional announcements
(1) month long feature on the community page on kyxy.com with a link to the event website
(1) inclusion in a v/eekiy email newsletter to 25.000 subscribers
KPRI 102.1 FM
(72) recorded 30 second promotional announcements aired January 11 through January 18
Race logo, copy and link to event website featured on Where To Go, What To Do page on www.kpri.com
Dedicated webpage on v/ww.kpri.com featuring race logo, copy and link to event v/ebsite
inclusion in email bias! on January 14 to database of 40.000 listeners
inclusion in email blast on January 20 to database of 40.000 listeners
(5) airings between January 21 and January 23 of a 2-mtnute, on-air interview obout the event
Cable Television Buy
(237) 30 second taped commercial spots aired between January 15 and January 24 on fhe foliowing netv/orks;
Discovery Health
• ABC Family
• Fine living Network
• Lifetime
• Nick
Oxygen
Animal Planet
• TLC
• Travel Channel
• VHl
M A R AT H O rsl
~(&HALFr~
2010 I Tri~City Medical Center Carlsbad f\4arothon & Half Marathon
TV CLIP REPORT
STATION AiR DATE/TIME SHOW AUDIENCE
KGTV-ABC January 22 2010 4:30AM News 10 at 4:30 AM 2 365
Cf^ff;^^/^'"^ H;'ea//?e/5/70(//a'^e clear Sunday for the annual Carlsbad Marotfion. Several streets will be closed for the race
TnetdTlulton^^^^^
STATION AIR DATE/TIME SHOW AUDIENCE
KGTV-ABC January 22 2010 11:00AM News 10 Midday 46 378
/'*/1:42:05A M'*} And the backup you can expect in the north county with a big marathon set for Sunday.
(*'} 1:42:24 AM"} And the backup you can expect in the north county with a big marathon set for Sunday.
STATION AIR DATE/TIME SHOW AUDIENCE
KGTV-ABC Jonuary222010 11:00AM News 10Midday,. 46378
CTt'fL'^'^l/'^^/^^i'^'"^^^'^^^''^''<=^''^^ff°^^^ou{d be clem Sunday for the Cambadl^aratho The marathon events
kK:k off today with a health and fitness expo at Pima Camino i?eai for more than ten thousand people. The sotd-autmarafhaTmm
Sunday rnornlng at six om, and it's going to Close several streets in Carlsbad for informati
want to leam more about the event go to ten news dot com and click on the red rv button. uaa uosures or ir you
STATION AIR DATE/TIME SHOW AUDIENCE
KNSD-NBC Januory 22 2010 11:00PM NBC 7/39 11pm 83 783
rn:17:mPI^*J Some great runners will take part along the north county coast Sund One of tomorrow's headlines making news tonight with our media partners lumorrow s
1:17:28 PM**} lomorrow is the Keebler event. The marathon and last year's winner did it in a little over 2 hours. You'll be able to read about it,
STATION AIR DATE/TIME SHOW AUDIENCE
KUSMND Januory 23 ^10 6:00PM KUSI News at 6pm 14449
{"06:59:03Pl^**] Laced up their running shoes today, for a fun run (horn). 'And you're ott, hove a great time '3.000kids participated
in the Keebler Kids Marathon Mile this morning it wos a non^competltlve event that encouraged families to exercise together
outdoois. Each chM received a gold medal for participation along with a t-shin. tree admission to Legolandanda goody baa full
of treats and coupons Part of today's proceeds also went to local schools ^
STATION AIR DATE/TIME SHOW AUDIENCE
X6TV-CW January 23 2010 10:00PM San Diego News 6 at 10..,'.Z'..'."..'25,342
I" 10:12:22 PM"} A big run in Carlsbad tomorrow morning Runners are gearing up for the Carlsbad Marathon. That also means a
number of road closures from about 5 am to 2 PM. Marron road between Monroe street and Jefferson street
STATION AIR DATE/TIME SHOW AUDIENCE
KFMB-CBS January 24 2010 5:00PM News 8 ot 5pm 67,179
("06:11:56 PM"} Plus: a local mon who underwent a heart transplant proves he con beat the> ndrit
Cartsbad Half Marathon. transplant proves he can beat the odds, going the distance In today's
STATION AIR DATE/TIME SHOW AUDIENCE
KFMB-CBS January 24 2010 5:(X]iPM News 8 ot 5pm 67 179
["05:29:34 PM"} Plus: a heart transplant recipient isn ? taking his new lease on l,fe for giarned Coming up: he laces up ms runnina
shoes and goes the distance, in the Cartsbad Half Marathon y v c uc^-i t/^ running
("05:32:37PM"} He's only 27 years old but Just last March Justin Fiera underwent a life-saving heart transplant Today he ran his fust
half marathon. News eight's Doug Kolk tells obout the local mon who overcame the odds talk about an inspirational story It hasn 7
l^en^en a year since Justin received his new heart and here he Is particlpatl^^
h^bucketbs There was a lot of things I wanted to do before I died I want to build a house one by one J want to visit the Phllttplnes '
ZJr^a^rgedh^^^^
("05:33:21 PM"j 'At first I couldn't lift a £ weight It was really hard and felt like 300pounds.'(cheers) Here the 27 year old is
lust W months later, greeted along the way by friends He is amazing Doing so much with his life to go from nearly dying a year aao
to coming In here and walking 13 miles in the Cartsbad Halt Maratnon It's awesome As Fiera continues on with the rest ot his life he
vows not to take for granted that he wouldn't be here if it weren't for the person who gave him their heart 'This is a little tribute to
Lite Sharing. Donate Life San Diego, you can log on to our website.
STATION AIR DATE/TIME SHOW AUDIENCE
KFMB-CBS January 24 2010 11:00PM News 8 at 11pm 77541
corZZZU^'fZ'lZZn.'''' ^'^^°'-°*'^-'*' " C'^'a l^..sov>ng „ansp,an,.
16
MA R AT H O M"
[&HALFF—~
2010 I Tri-City Medicai Center Carlsbad -Marothon & Half Marathon
TV CLIP REPORT
STATION AIR DATE/TIME SHOW ..AUDIENCE
KFMB-CBS January 24 2010 6:30PM News 8 Of 6:30PM j.. 101,342
(**06:37:06 PM**} It's been less than a year since he underwent surgery to receive a new he^rt. Coming up. the transplant recipient
proves his strength and determination, by participating In the Carisbad Half Marathon. \
("06:42:32 PM"} He was diagnosed witn heart failure in 2007 Today less than a year after undergoing a Mfe-saving transplant.
27-year-oid Justin Ferlo completed the Carlsbad Half Marathon. News eight's Doug Kolk shows us how a new heart has given him a
new lease on life. When Justin reached Carlsbad Village Drive he had already trekked 11 miles.
(**06:43:00 PM**} Thought I had bronchitis. Turns out I had an enlarged heart He was lucky ^ough to find a donor, and underwent
emergency surgery for a heart transplant Justin wouldn't be here without a donor. Today h0 runs his first half marathon, not even a
year later. 'This is a little tribute to my donor. I don't know who she is yet but I'll find out'
STATION AIR DATE/TIME SHOW 1..AUDIENCE
KGTV-ABC Jonuory 24 2010 11:00PM News 10 Live at 11 82,693 j.. 1**11:24:05 PM*'} Thousands of San
Diegans got up early this morning for the 18th annual Carlsbad Marathon and Half Marathon. 24.year-old Brian Baker of Beaumont
was the fastest among the men and 29-year-old Haley Cooper-Scott was the women's winnW.
STATION AIR DATE/TIME SHOW AUDIENCE
KUSI-IND Jonuary 24 2010 6:00AM Good Moming San Diego 9.855
("06:39:27 AM**} Kids laced up their running shoes yesterday, for a fun run through Legoldnd. ^Runners on your mark (horn) And
you're off have a great time.' 3.000 kids participated In the Keebler Kids Marathon Milk It was a non-competitive event that
encourages families to exercise together, outdoors Bach child received a gold medal for participation, along with a T-shirt, free
admis^on to Legoland and a goody bag full of treats and coupons Part of the proceeds also went to local schools
STATION AIR DATE/TIME SHOW AUDIENCE
KUSI-IND January 24 2010 8:00AM Good Morning San Diego 25.274
("06:27:36 AM**} For a fun run through Legoland. "Runners on your mark. horn, and you're off hove a great time." 3.0O0 kids
participated In the 'Keebler kids marathon mile.' it was a non- competitive event that encourages families to exercise together,
outdoors. Each child received a gold medal for participation, along with a T-shirt, free adm^lon to Legoland and a goody bag full
of treats and coupons Part of the proceeds also went to local schools
STATION AIR DATE/TIME .SHOW (...AUDIENCE
XETV-CW January 24 2010 8:00AM Son Diego 6 in the Morning \., 13,277
(**08:00:58AM**} And I'm Elex Michaetson. it's Sunday January 24th. 2010. it's the perfect dayto be outside and exercise. Gary Kelley
is in for Brooke again tnis morning, he's hanging with folks doing Just that at the Carlsbad Marathon. Good morning Gary!
STATION AIR DATE/TIME SHOW !... AUDIENCE
XETV-CW ....January 24 2010 8.00AM Son Diego 6 in the Morning L*. 13.277
(**08:52:02 AM**} You get 500points Just for signing up. Then, watch for our couch potato code word of the day worth JOOpoints
Today's code word is marathon. One group of people not exercising today, our San Diego Chargers
STATION AIR DATE/TIME SHOW AUDIENCE
XETV-CW... January 24 2010 9:00AM San Diego 6 in the Morning I'. 6.829
(**09:01:27 AM**} Good morning and welcome to Son Diego 6 In the Morning, fm Courtney Dwyer. And I'm Elex Michaelson It's
Sunday Jonuary 24th. Let's begin with Gary Kelley In for Brooke at the Carlsbad Marathon, good morning Garyl
STATION AIR DATE/TIME SHOW ....AUDIENCE
XETV-CW January 24 2010 9:00AM Son Diego 6 in the Morning .*.. 6,829
(**09:55:32 AM**] You get 500 points just for signing up. Then, watch for our couch potato code word of the day worth 100 ooints
Today's code word Is marathon.
STAmON AIR DATE/TIME ...SHOW i...AUDIENCE
XETV-CW .........January 24 2010 10:00PM San Diego News 6 at 10..... X. 27,561
("10:07:47 PM**} Quite a morning in Cartsbad for the 26 point-2 mile seaskfe marathon. The fop men's and women's finmers were
both in their 20% Lots of runners. The Trt'Clfy Medical Center In Oceanside Is the title sponsor for the marathon. 24'year old Brian Baker
of Beaumont finished wifh a time of 2 hours. 18 minutes and 39 seconds The third fastest tlm^ in the W-year history of the event
STATION AIR DATE/TIME SHOW .....AUDIENCE
KFMB-CBS Jonuary 25 2010 6:00AM News 8 6am ".',.'23,335
(**06:36:3d AM"} A big day for 27'year old Justin Ferla. Less than a year after undergoing a life-saving transplant, he completed fhe
Carlsbad Half Marathon. News eight's Doug Kolk has more on Justin's Incredible and Inspirational story, Justin says he wilt forever be
grateful to his donor
M A R AT H O N
' I &HALF1
2010 I Tfi-City Medical Center Carlsbad Marathon & Half Marathon
TV CLIP REPORT
STATION AIR DATE/TIME ................SHOW ...AUDIENCE
KFMB-CBS Jonuary 25 2010 5:(X)AM .News 8 5 am... 15,697
(**05:23:58 A M**} Coming up on News 3. how far can you run ? A heart transplant reorient has /ust completed a half marathon His amazing story, next.
(**05:26:45 AM**}Feria has done something amazing. Less than a year after undergoing a life-saving transplant, he completed the
Cartsbad Half Marathon yesterday News eight's Doug Kolk has more on Justin's incredible and inspirationat story. Justin soys he 'tl
forever be grateful to his donor.
STATION AIR DATE/TIME .SHOW AUDIENCE
KFMB-CBS ................Jonuary 252010 11:00AM News Sot 11am. 31.405
/**/1:26:03 AM*'} The latest coming up Ina live report. Then fhe impirational story of a man who received the gift of life with a new
heart We catch up with Nm at the Carlsbad marathon.
{**l 1:36:3$ AM**} Less than a year after undergoing a tlfe-savlng transplant, tre completed the Carlsbad half marathon. Newseight's
Doug Kolk has more on Justin's incredible and inspirational story. Justin soys he will fore ver be grateful to his donor.
STATION AIR DATE/TIME ....SHOW ............AUDIENCE
KGTV-ABC .January 25 2010 5:00AM 10 News Early Edition.. 5.708
[**05:2&50 AM**} Carole: thousands of San Dlegons competed in the I8th annual Carisbad Marathon ond Half Marathon.
STATION AIR DATE/TIME SHOW AUDIENCE
KGTV-ABC January 25 2010 11:00AM News 10 Midday.............. 46.378
(**11:47:57AM**} A big achievement for the Beaumont man who won the Corlsbod Marathon. 24-year-old Brian Baker finished the
run in 2 hours. 18 minutes and 39 seconds, five minutes ahead of anyone else and the fhird-fastest winning time in fhe marathon s
history. 29-year-old Haley Cooper'Scott of Spokane was the women's winner, with a time of about 2 hours and 57 minutes Locally.
Tim Gunther of Carlsbad finished dth among the men and Morgan Sjogren of Oceanside finished second among the women.
STATION AIR DATE/TIME ....SHOW AUDIENCE
KNSD-NBC January 25 2010 5;00AM ...NBC 7/39 5AM..... 15.175
("05:11:13 AM"} Unbelievable, Overcoming obstacles Why this man has a big reason to celebrate after crossing the tine of the
marathon.
(**05:14:25 AM**} Thousands of feet hit fhe pavement in Carisbad. The 18th annual Carlsbad Marathon and Half Marathon took
place yesterday as people of ail walks of life took part And among those taking part was 27'y&ar'Old Justin Ferod. He's a great story.
He walked the half marathon course ten months after getting a heart transplant He sap^ a year ago he couldn't even walk 35 feet
from hs bedroom to the kitchen. Amazing.
STATION AIR DATE/TIME SHOW AUDIENCE
KNSD-NBC January 25 2010 6:00AM NBC 7/39 6AM..., , ..,.,29.316
(**06:40:22AM**} Well, a year ago he could barely get out of bed. Tim morning a local man is waking up proud of his accomplishment
after completing the Carisbad marathon.
("06:51:01 AM"} Thousands of runners are probably waking up with sore muscles this morning. The I8th annual Carisbad Marathon
and Half Marathon took place yesterday. One of the participants. 27-year-old Justin Ferea. He walked the course fen months after
receiving a heart transplant
("06:51:30AM"} Well Justin crossed the finish line. Look at thot A half marathon In four hours and 28 minutes Good for him.
STATION AIR DATE/TIME SHOW AUDIENCE
XETV-CW ...January 25 2010 5;00AM San Diego 6 News 5am 5,311
/* *05:20:24A M**} This morning some San Diegans will be waking up with sore legs, after this year s seaside marathon in Carlsbad. Trl-
City Medical Center In Oceanside Is the title sponsor for the 26.2-mile race.
STATION AIR DATE/TIME.... .SHOW ...........AUDIENCE
XETV-CW .January 25 2010 7:00AM Son Diego 6 In the Morning 15,940
("07:57:23 AM"} Some San Diegans are feeling sore today, after this year's seaside marathon in Carlsbad. How long ri took the
winner to complete the 26.2-mlle race.
STATION AIR DATE/TIME SHOW AUDIENCE
XETV-CW .....January 25 2010 8;00AM ,.San Diego 6 In the Morning...,...,., 14,697
("(M:05:47AM**} Some San Diegans will be waking up with sore legs, after this year's seaside marathon in Carisbad.
(**08:0d:06 AM"} The Tfi-Clty Medical Center in Oceanside Is the title sponsor for the 26.2-mlle race. 24-year old Brian Baker of
Beaumont finished with a time of 2 hours. 18 minutes and 39 seconds.
\1
carlsbadistan.com
Run Date Section
1/23/2010 Cartsbad
runnersworld.com
Run Dote Section
1/15/2010 Daily Nevv's
1/22/2010 Daily Nev/s
1/25/2010 Doily News
I'M •?! r' ]• > j '•= W}'. -'y^ul 51 * ||.f;i p ta] ^o\j | r<* j
story Focus
Carisbad's Lynn Flanagan profiled
Story Focus
87-year-old women gets elite bib # 87 (editorial and link to UT article)
Lynn Flanagan not slov/mg down and link to UT article
Brian Baker Takes Carisbad Marathon and Gets a Trials Qualifier
pe.com
Run Date
1/24/2010
Section
Sports
sandiegocountynews.com
Run Date Section
1/25/2010 Sports
coolrunntng.com
Run Dote Section
1/24/2010 News
aolnews.com
Run Dole Secfion
1/25/2010 News
chicagotribune.com
Run Date Section
1/24/2010 Topics
sdnn.com
Run Dote Section
1/25/2010 News
Story Focus
Beaumont runner v/ins marathon
Story Focus
Race recap
story Focus
Baker, Scott win Tri-City Medical Center Carlsbad Marathon
Story Focus
Rookie goes v^ire to wire in Carlsbad
Story Focus
Thousands compete in CarLsbad Marathon
Story Focus
Local runners run fast
examiner.com
Run Date Section
1/25/2010 Sports
letsrun.com
Run Date Section
1/25/2010 News
trackandfieldnews.com
Run Date Section
1/25/2010 News
marathonguide.com
Run Date Section
1/25/2010 News
ontherunevents.com
1/24/2010 News
runningusa.org
1/24/2010 Nev/s wire
Story Focus
Race recap
Story Focus
Race recap
Story Focus
Race recap
Story Focus
Race recap and links to
numerous nev/s articles
Race recap
Race recap
MARATH O N
" "l&HALFF"^—~
Tri-City Medical Center Corlsbod Marathon & Half Marathon
IHECHARITIES
Together our official charities raised more than $150,000 using the
2010 Tri-Clty Medical Center Carlsbad Marathon as a ftjndralsing vehicle.
In addition, there ore other charities who use the event each year to raise funds for their programs
The total annount raised through the efforts of these organizations is not calculated in the above total
The ALS Association of Greater San Diego
Annerlcan Cancer Society
American Liver Foundation
Bread of Life
Children's Heart Institute Fund
Crohns & Colitis Foundation
Cystic Fibrosis Foundation
Fresh Start Surgical Gifts
Friends of the Poor - Africa
Heart for Africa
Huntington's Disease Society of America
Insulin Dependence
Keep California Beautiful
Labrador Rescuers
Labradors and Friends Dog Rescue Group
Lifesharing - A Donate Life Organization
Lupus Foundation of Southern California
Neural Networks
North County Community Services Food Bank
Q
LEGOLAI
With fond mefnories of the
2010 Tri-City Medical Center Corlsbod Marathon
weekend of events still fresh,
we're off and running planning the 2011 event.
Please plan to be there with us the weekend of January 21 - 23, 2011.
Carisbad Marathon 2010 THU1/21 FR11/22 SAT 1/23 SUN 1/24 MON 1/25 Total Extra Iota
Hotels BL Sold BL Sold BL Sold BL Sold BL Sold BL Sold Sold
Courtyard by Marriott 5 2 15 10 50 50 15 11 0 0 85 0 73
Days Inn Encinitas 0 0 7 2 12 4 15 1 7 0 41 0 7
Four Seasons Aviara 5 1 5 5 10 10 10 2 0 1 30 0 19
Grand Pacific Palisades 15 0 25 4 25 8 25 1 10 0 100 0 13
Hampton Inn Carisbad 17 0 17 3 27 26 27 20 17 0 105 0 49
Hilton Del Mar 10 0 20 3 20 4 20 1 10 0 80 0 8
Hilton Garden Inn Carisbad 0 0 0 15 30 30 30 11 0 0 60 0 56
Holiday Inn by the Sea 10 0 10 10 10 10 10 0 10 0 50 0 20
Holiday Inn by the Sea 10 0 10 0 10 6 10 0 10 0 50 0 6
Holiday Inn Express Solana Beach 10 0 10 0 10 0 10 0 10 0 50 0 0
Homewood Suites 3 0 3 5 15 4 15 3 3 0 39 0 12
Inns of America Suites 0 0 20 0 20 3 20 0 0 0 60 0 3
La Costa Resort & Spa 5 0 5 1 5 5 5 1 5 0 25 0 7
La Quinta Carisbad 0 1 10 2 20 12 20 3 10 0 60 1 19
Quality Inn & Suites Carisbad 20 0 20 1 40 10 40 2 20 1 140 1 15
Quality Inn & Suites North Coast 10 0 10 0 10 2 10 1 10 0 50 0 3
Ramada Carisbad by the Sea 10 0 10 0 40 1 40 0 10 0 110 0 1
Residence Inn Carisbad 5 0 15 0 35 2 15 0 0 0 70 0 2
Sheraton Carisbad HQ 0 3 25 33 50 65 25 33 0 7 100 0 141
* Elite Athlete Rooms 0 0 7 7 7 7 7 7 0 0 21 0 21
* Staff Rooms 2 0 2 2 2 1 0 0 0 0 6 0 3
Fitness Fonivard Group 1 0 9 7 10 7 2 1 0 0 22 0 15
Leukemla/Lymphoma Group 0 0 0 0 32 19 32 19 0 0 64 0 38
Leukemia/Lymphoma Group 0 0 0 0 2 2 2 2 0 0 4 0 4
NRG-Carlsbad 2 2 5 6 20 14 20 13 1 0 48 0 35
West Inn & Suites 15 0 15 2 15 2 15 0 15 0 75 0 4
Totals 155 9 275 118 527 304 440 132 148 9 1545 2 574
1
EXHIBIT 3
In Motion^
Event Marketing 8c Managennent
Cheryl Gerhardt
Carlsbad Tourisnn Business Improvement Staff
City of Carlsbad
1635 Faraday Avenue
Carlsbad, CA 92008
Dear Cheryl,
Per your recent email conversations with Christine Adams, In Motbn, Inc. Is requesting an
amendment to the amount of our grant for advertising of the 2010 Trl-City Medical
Center Cartsbad Marathon & Half Marathon.
The reason for this request Is that we were not able to spend the entire grant amount of
$10,000 on advertising for this year's race. This year's grant funding agreement was
signed in late August. At that time, registrations for the January 2010 Carisbad Marathon
& Half Marathon were well ahead of the year before. The race reached its registration
capacity in October, earlier than expected and before our entire marketing plan was
Implemented. Once the race sold out. we cancelled all remaining ads and marketing.
Attached is a revised Invoice for the ads placed prior to the event's sellout totaling
$5,520. We're requesting the grant total to be amended to this amount.
Please let us know If you have any additional questions.
Slnce/ely,
(J
6116 Innovation Way, Carlsbad, CA 92009 • p. 760.692.2900
www.lnmotlonevents.com
f. 760.692.2901
In Motion, Inc.
6116 Innovation Way
Carisbad, CA 92009
Invoice
DATE INVOICE NO.
4/14/2010 3290
BIU.TO
Carlsbad Tourism Business Improv Dist
Attn: Choyl Gerhardt, Admin Services Dep
1635 Faraday Avenue
Carisbad, CA 92008
TERMS DUE DATE
Due on Receipt 4/14/2010
DESCRIPTION AMOUNT
CARLSBAD MARATHON (a dba orin Motion. Inc.) GRANT APPLICATION
••REVISED INVOICE**
Grant Request
Advertising: Competitor California, Los Angeles Sports & Fitness Magazine, Runner's
World
5,520.00
Thank you! Total SS,S20.00
Payments/Credits
Balance Due
Phone#
760 692-2900
$0.00
$5,520.00
Z3