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Home My WebLink About2010-05-18; Carlsbad Tourism Business Improvement District; 05-10-57; Approve Annual Report CTBIDCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL AB# 05-10-57 Approve the Annual Report of 0m Carlsbad Tourism Business Improvement District CTBID STAFF pp y MTG. 5-18-10 Approve the Annual Report of 0m Carlsbad Tourism Business Improvement District GENERAL ^^^O COUNSEL C^jS2> DEPT. FINANCE Approve the Annual Report of 0m Carlsbad Tourism Business Improvement District RECOMMENDED ACTION: Adopt Resolution #2010-3 approving the Annual Report ofthe Carlsbad Tourism Business Improvement District (CTBID) and submit the report to the City Council for approval at a June 2010 meeting. ITEM EXPLANATION: In accordance with Section 36533 ofthe California Streets and Highways Code, the CTBID Advisory Board is required to present an annual report for City Council's review and approval for each fiscal year for which assessments are to be levied and collected to pay the costs for the improvements and activities described in the report. This report is to contain: • Any proposed changes to the boundaries of the CTBID. • The activities to be provided for that fiscal year. • Estimate of the cost of providing those activities (ie budget) • The method and basts of levying the assessment. • The amount of any surplus or deficiency revenues to be canied over from the previous year. • The amount of any other contributions Staff has prepared the attached report (included as an attachment to Exhibit 1) which is includes the above items. Staff recommends that the Board approve the attached report for presentation to the City Council. FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not approve any projects that will have a physical adverse affect on the environment so it falls within the general rule under CEQA that this is not a project (CEQA Regulation 153789(b)). EXHIBITS: 1. Resolution #2010-3, Approve Annual Report DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2417, chervi.Qerhardt@carlsbadca.aov FOR CITY CUSRKS USE ONLY. Bom^mfvmz APPROVED CONTINUED TO DATE SPECIFIC O DENIED 0 •p CONTINUED TO DATE UNKNOWN RETURNED TO STAFF Q 0 WITHDRAWN OTHER-SEE MINUTES Q AMENDED EXHIBIT ^ RESOLUTION NO. 2010-3 2 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT (CTBID) OF THE CITY OF CARLSBAD, CALIFORNIA. TO 4 APPROVE THE ANNUAL REPORT 21 22 23 24 25 28 WHEREAS, the CTBID was fomied in accordance with the California 5 6 7 Govemment Code Parking and Business Improvement Area Law of 1989 (Sections 36500, et Seq. ofthe Streets and Highways Code), and 9 WHEREAS, Section 36533 of the Code requires the CTBID Advisory 10 Board to present an annual report to the City Council's for their review and approval for each fiscal year for which assessments are to be levied and collected to pay the cost for the improvements and activities described in the report; and WHEREAS, an Annual Report has been prepared for the 2010-11 fiscal year, and WHEREAS, the Board of Directors of the Carisbad Tourism Business 11 12 13 14 15 16 Improvement District wishes to approve the Annual Report; and 18 WHEREAS, the Board of Directors of the Carisbad Tourism Business 19 Improvement District wishes to submit the report to the City Council fbr approval; and 20 NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Cartsbad Tourism Business Improvement District of the City of Carisbad, Califomia, as follows: 1. That the above recitations are true and correct. 2. That the Annual Report shown at Exhibit A is approved in its entirety 2^ by the Board of Directors of the Carisbad Tourism Business Improvement District. 27 I 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 27 28 3. That the approved Annual Report of the Carisbad Tourism Business Improvement District will be presented to the City Council for their approval at a June 2010 meeting. /// /// /// /// /// PASSED, APPROVED AND ADOPTED at a regular meeting ofthe Board of Directors of the Carisbad Tourism Business Improvement District of the City of Carisbad held on the / ^ " day of , 2010 by the following vote, to wit: AYES' -^t^u-f^i-e. i^fcu-iojiu dctnuJ^cLj (JtuxlOJiJ - ^muo^ ' yyuecrrrtMCJC ^ NOES: AT^JVe- ABSENT: "^IM^ULA^C^ TIM STRIPE, Viq(&-Chair ATTEST: IE WO :ieri< Carisbad Tourisrn III mess Improvement District -2- %0 EXHIBIT A Cartsbad Tourism and Business Improvement District (CTBID) Annual Report 2010-2011 Method of Assessment: The CTBID includes ali hotel businesses located within the CTBID boundaries. The assessment shall be levied on ail hotel businesses, existing and future, within the City of Carisbad based upon a flat fee of $1.00 per occupied room per night for all transient occupancies as defined in section 3.12.020(7) of the Carisbad Municipal Code. The amount of assessment shall be separately stated from the amount of the rent and other taxes charged, and each transient shall receive a receipt for payment from the operator. The assessment will be remitted monthly, based on $1.00 per occupied ruom per night in revenues for the previous month. Assessment Funding Purpose: To administer marketing and visitor programs to promote the City of Carisbad as a tourism visitor destination and to fund projects, pnDgrams, and activities, including appropriate administrative charges that benefit hotels within the boundaries ofthe District. 2010-11 Work Pian: Last fiscal year, the CTBID contracted with a newly formed Carisbad Convention and Visitors Bureau (CCVB) to provide tourism mariceting services for Carisbad. The CCVB had a new name "VisitCartsbad", a new executive director, new bylaws and a new Board of Directors. The CTBID 2010-11 budget includes $744,582 in funding for VisitCarisbad. The services provided will focus primarily on driving demand in the leisure mari<et segment and secondarily in the meetings maricet. The majority of this will be done through on-line mariceting but they will continue to do some print advertising. Funding also includes managing the visitor center and publications as well as developing visitor profile Infomnation. VisitCarisbad will also continue to contract with San Diego North Convention and Visitors Bureau for meetings market leads and bookings. This year the VisitCarisbad Board will also review the CTBID grant applications and make funding recommendations to the CTBID Board. Detail of the 2010-11 budget is shown on the following page. EXHIBIT A 2010-11 CTBiD Budget 5/11/2010 12:45 Program Areas 2008-09 1 2009-10 Current Projected Recommended Program Areas Description Actuals 1 Budget 2009-10 Actuals 2009-10 Actuals 2010-11 Budget Carryover Fund Balance 392.989 234,603 234.603 53.862 Revenues: CTBID Assessment $1 per room night 796.219 775,000 578,753 775.000 800,000 Interest Earnings 15,436 10.000 -1,900 0 1.000 Misc Rev 150.000 0 1.000 Total Estimated Revenues 961,655 785,000 576,853 775,000 801,000 Expend itures: 2% Admin. Fee - City 2% of CTBID assessment revenue, for collection of CCVB Payment CTBID assessment and accounting for CTBID 15,956 16,500 11,456 16,500 16»SO0 CCVB Payment To operate visitor center, market and promote 16,500 11,456 16,500 SDNCVB Carlsbad 374.000 722.895 542,169 722,895 744,5^ SDNCVB Carlsbad Group Sales 110.000 542,169 722,895 RR&A Contract Reint Reinders and Associates Consulting 118,400 72,000 29,900 52,000 0 Staff support staff support to ttie CTBID 20,272 16.500 10.286 16,500 1%SO0 CTBID Grants Grant program established by CTBID Board 16,539 20.000 7.200 12.720 20«006 Mindgruve contract Spring Marketing Campaign 314.832 35,168 35,125 35,168 0 Mindgruve contract Endless Summer Marketing Campaign 150.042 99.958 99,889 99.958 0 Contingency To be determined by the CTBID Board at a later date -0 0 0 Q Total Expenses 1.120,041 983.021 736,024 955.741 mjm Ending Fund Balance Contingency for Revenue shortfall 234,603 $36,582 53,862 * The Carlsbad Convention and Visitors Bureau is the corporate entity. The Bylaws have been changed during 2009 to an organizatton that now has seven Board members and the dba "Visit Cartsbad".