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Home My WebLink About2011-05-18; Carlsbad Tourism Business Improvement District; 05-11-65; Approve Annual Report Improvement DistrictCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL AB# 05-11-65 Approve the Annual Report of the Carlsbad Tourism Business CTBID STAFF (ji MTG. 5-18-11 Improvement District GENERAL COUNSEL DEPT. CITY MGR RECOMIVIENDED ACTION: Adopt Resolution No. 2011-3 approving the Annual Report of the Carlsbad Tourism Business Improvement District (CTBID) and submit the report to the City Council for approval at a June 2011 meeting. ITEM EXPLANATION: In accordance with Section 36533 ofthe California Streets and Highways Code, the CTBID Advisory Board is required to present an annual report for City Council's review and approval for each fiscal year for which assessments are to be levied and collected to pay the costs for the improvements and activities described in the report. This report is to contain: • Any proposed changes to the boundaries of the CTBID. • The activities to be provided for that fiscal year. • Estimate of the cost of providing those activities (ie budget) • The method and basis of levying the assessment. • The amount of any surplus or deficiency revenues to be carried over from the previous year. • The amount of any other contributions Staff has prepared the attached report (included as an attachment to Exhibit 1) which is includes the above items. Staff recommends that the Board approve the attached report for presentation to the City Council. FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not approve any projects that will have a physical adverse affect on the environment so it falls within the general rule under CEQA that this is not a project (CEQA Regulation 153789(b)). EXHIBITS: 1. Resolution No. 2011-3, Approve Annual Report DEPARTMENT CONTACT:" Cheryl Gerhardt, 760-602-2446, chervl.qerhardt @carlsbadca.qov FOR CITY CLERKS USE ONLY. BOARD ACTION: APPROVED CONTINUED TO DATE SPECIFIC • DENIED CONTINUED TO DATE UNKNOWN • CONTINUED • RETURNED TO STAFF • WITHDRAWN • OTHER-SEE MINUTES • AMENDED • 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 RESOLUTION NO. 2011-3 A RESOLUTION OF THE BOARD OF DIRECTORS BOARD OF THE CARLSBAD TOURISM BUSIN DISTRICT (CTBID) OF THE CITY OF CARLSBAD APPROVE THE ANNUAL REPORT OF THE ADVISORY ESS IMPROVEMENT . CALIFORNIA, TO EXHIBIT 1 their review and approval for WHEREAS, the CTBID was fonned in accordance with the California Government Code Parking and Business Improvement ^ea Law of 1989 (Sections 36500, et. Seq. of the Streets and Highways Code), and WHEREAS, Section 36533 of the Code requires the CTBID Advisory Board to present an annual report to the City Council's for each fiscal year for which assessments are to be levied an:l collected to pay the cost for the improvements and activities described in the report; and WHEREAS, an Annual Report has been prepared for the 2011-12 fiscal year, and WHEREAS, the Board of Directors of the Improvement District wishes to approve the Annual Report; and WHEREAS, the Board of Directors of the j Carlsbad Tourism Business Improvement District wishes to submit the report to the City Council for approval; and Carlsbad Tourism Business NOW, THEREFORE, BE IT RESOLVED by Carlsbad Tourism Business Improvement District of the C follows: the Board of Directors of the ity of Carlsbad, California, as 1. That the above recitations are true and correct. 2. That the Annual Report shown at Exhibit by the Board of Directors of the Carlsbad Tourism Business A is approved in its entirety Improvement District. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 3. That the approved Annual Report of the Carlsbad Tourism Business Improvement District will be presented to the City Council for their approval at a June 2011 meeting. PASSED, APPROVED AND ADOPTED at a regular meeting of the Board of Directors of the Carlsbad Tourism Business Improvement District ofthe City of Carlsbad held on the isth day of Ma^^ , 2011 by the following vote, to wit: AYES: Board Members Stripe, Stldbeling, McCormick, Becerra NOES: None ABSENT: Board Members Canepa, Nayudu, Howard-Jones TIM STRIPE, Chair ATTEST: »ro Tem Clerk of the Carisbad Tourism Business Improvement District IH 1 EXHIBIT A Carlsbad Tourism and Business Improvement Dls{trlct (CTBID) Annual Report 2011-2012 businesses located levied on all hotel Method of Assessment: The CTBID includes ail hotel within the CTBID boundaries. The assessment shall be businesses, existing and future, within the City of Carisbad based upon a flat fee of $1.00 per occupied room per night for all transient occupancies as defined in section 3.12.020(7) of the Carisbad Municipal Code. The amount of assessment shall be separately stated from the amount of the rent and other taxes charged, and each transient shall receive a receipt for payment from the operator, assessment will be remitted monthly, based on $1.00 per night in revenues for the previous month. The occupied room per Assessment Funding Purpose: To administer mariceting and visitor programs to promote the City of Carisbad as a tourism visitor destination and to fund projects, programs, and activities, including appropriate administrative charges, that benefit hotels within the boundaries of the District. 2011-12 Work Plan: Last fiscal year, the CTBID contracted with Carisbad Convention and Visitors Bureau (dba VisitCarisbad) to provide tourism mariceting services for Carisbad. The CTBID 2011-12 budget includes $744,682 in funding for VisitCarlsbad. The sen/ices provided will focus primarily on driving demand in the leisure mari<et segment and secondarily in the meetings martcet. The majority of this will be done through on-line marketing but they will contlnuej to do some print advertising. Funding also includes managing the visitor center and publications as well as developing visitor profile infonnation. The VisitCarisbad Board will also review the CTBID grant applications and make funding the CTBID Board. Detail ofthe 2011-12 budget is shown on the following page. recommendations to 2011-12 CTBID Budget EXHIBIT A 2009-10 2010-11 Current Projected Recommended Program Areas Description Actuals Budget 2010-11 Actuals 2010-11 Actuals 2011-12 Budget Carryover Fund Ba\ar\ce $234,638 $65,353 65,353 65.353 49.199 Revenues: CTBID Assessment $1 per room night 775.839 800,000 583.732 780.000 780.000 Interest Earnings -472 1,000 98 98 0 Total Estimated Revenues 775,367 801.000 583.830 780,098 780.000 Expenditures: 2% Admin. Fee - City 2% of CTBID assessment revenue, for collection of CTBID assessment and accounting for CTBID 15,484 16,500 11.646 16.500 16,500 cove Payment To operate visitor center, market and promote Carlsbad 722.892 746.582 564.790 743,432 744.582 RR&A Contract Reint Reinders and Assodates Consulting 42,100 0 0 0 0 Staff support Staff support to the CTBID 16,442 16,500 11,614 16.500 16,500 CTBID Grants Grant program established by CTBID Board 12.720 20.000 14.000 19.820 20,000 Mindgruve contract Spring Marketing Campaign 35.168 0 0 0 0 Mindgruve contract Endless Summer Marketing Campaign 99.846 0 0 0 0 Contingency To be determined by the CTBID Board at a later date 0 0 0 0 0 Total Expenses 944,652 799.582 602,050 796,252 797.582 Ending-F-und Balance-^Xontingency for Revenue shortfall . ..... $65,353 $66,771. $47,133 49.199 31,617 * The Carisbad Convention and Visitors Bureau is the corporate entity. The Bylaws have t>een changed during 2009 to an organization that now has seven Board members and the dba "Visit Carisbad".