HomeMy WebLinkAbout2012-10-17; Carlsbad Tourism Business Improvement District; 10-23-83; Approve Appointments VisitCarlsbad BoardCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB# 10-23-83
Approve Appointments to
CTBID STAFF
MTG. 10-17-12 Approve Appointments to GENERAL 10-17-12
Visit Carisbad Board COUNSEL
DEPT. City Mgr
RECOMMENDED ACTION:
Approve the recommendation by the Visit Carisbad Board to appoint Ms. Kimberly Foo and Mr.
George Allen to its Board.
ITEM EXPLANATION:
At its 5-23-12 meeting, the Carisbad Tourism Business Improvement District (CTBID) Board
entered into an agreement with the Carisbad Convention and Visitors Bureau (dba Visit Carisbad)
to provide tourism promotion services for the CTBID for the period July 1, 2012 through June 30,
2013. A provision in this contract was that the CTBID Board had to approve any changes to the
Visit Carisbad Board.
In a letter from Visit Carisbad Board Chair, Bob Moore, to CTBID Board Chair, Tim Stripe, the
Visit Carisbad Board is recommending that the CTBID Board approve the appointment of Ms.
Kimberly Foo, General Manager of Homewood Suites and Mr. George Allen, Director of Sales
and marketing for the Sheraton Carisbad Resort and Spa, to fill the vacancies on the
VisitCarisbad Board. (See letter and Bios at attached Exhibits )
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153789(b)).
EXHIBITS:
A. Letter dated October 5, 2012, from Visit Carisbad Board Chair, Bob Moore, to CTBID Board
Chair, Tim Stripe, recommending Kimberly Foo and George Allen fill the vacancies on Visit
Carisbad Board.
B. George Allen Bio
C. Kimberly Foo Bio
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.qerhardt@carisbadca.aov
FOR CITY CLERKS USE ONL Y.
BOARDACTION: APPROVED ^-^-a— CONTINUED TO DATE SPECIFIC •
DENIED CONTINUED TO DATE UNKNOWN •
EXHIBIT A
. i/fS/r
'carisbad
Octobers, 2012
Mr. Tim Stripe
Vice Chairman
Carisbad Tourism Business Improvement District
City of Carisbad
1635 Faraday Ave.
Carisbad, CA 92008
Dear Tim,
The Board of Directors of Visit Carisbad, Carisbad's Destination Mariceting
Organization would like to put forth the following individuals, Ms. Kimberly Foo,
General Manager of Homewood Suites, and Mr. George Allen, Director of
Sales and Marketing, Sheraton Carisbad Resort & Spa, as the replacements
forthe seats vacated by Mr. Jason Durbin and Mr. Drew Allison on the Visit
Carisbad Board of Directors.
Per the agreement between the CTBID and Visit Carisbad we ask that the
CTBID board approve Ms. Foo and Mr. Allen at the next CTBID meeting to be
held on October 17, 2012. Thank you.
Sincerely,
Bob Moore
Chairman
Visit Carisbad
400 Carisbad Viliage Drive
CarSsbad, CaiifonTa 9200S
visitcartsbad.com
George Allen Bio
EXHIBIT B
George is currently the Director of Sales and Marketing for both The
Sheraton Carisbad Resort and Spa, and Grand Pacific Palisades
Resort. Responsibilities include the Group Sales, Catering, Conference
Services, Marketing, and Corporate Individual Business Travel efforts.
George most recently came from Destination Hotels and Resorts, where
he directed the Group Sales efforts and lead a sales team for two 4
Diamond resorts, Estancia La Jolla and L'Auberge Del Mar. During his
tenure, he gained many accolades- including nomination of, and
runner up for. Destination Hotels and Resorts Sales Team ofthe Year,
and completing 2010 as the second most productive Sales Office within
the organization.
Prior to Destination Hotels and Resorts, George worked with La Quinta
Resort and Club in Palm Springs, CA. As the Director of Sales, he was
responsible for directing the Group Sales, Golf Sales, Social and Corporate Catering, Conference Services
and Travel Industry Sales efforts for the 796-room, four Diamond resort.
During the seven years previous to La Quinta Resort 8i Club, George directed the group sales team and
efforts at La Costa Resort and Spa, a 611-room luxury golf resort and spa. Over his six-year tenure and
amongst his many successful initiatives as Director of Sales, George successfully lead the group sales
effort through a complete resort renovation, re-launch and re-branding effort ofthe property.
In addition to the notable properties aforementioned, George has employed similar roles at the
following highly regarded properties:
• Miraval, Life in Balance Resort and Spa, Tucson
• Four Seasons Resort Aviara, Carisbad, CA
• The Pierre, a Four Seasons Hotel, New York, New York
• The Ritz Cariton Rancho Mirage, Rancho Mirage, CA,
• The Ritz Carlton Marina Del Rey, Los Angeles, CA
George is an alumnus of California State University, Long Beach, graduating with a Bachelor of Arts
degree in psychology, and emphasis in marketing.
On a personal note, George and his wife of almost 9 years, Susie, have two daughters- Julia, 7, and Katie,
4. They keep busy with their home in Bonsall, complete with 50 avocado trees and 15 lime trees, and
plan to add to their already large fruit tree collection! His girls love singing, dancing, and playing
princess dress up. The family loves the outdoors activities, including mountain biking, camping, and
gardening. George is an avid rock and roll concert-goer, a self-taught drummer, and has played in
several bands. George is a big baseball fan, having played baseball his entire youth, throughout High
School, New York Mets Scout league, and playing Shortstop in college forthe Southern California College
Vanguards (now Vanguard University). George is very passionate about Charger football, tool He
enjoys the occasional round of golf in his spare time.
While on vacation, the Allen family may be sighted swimming, snorkeling, and relaxing on the Big Island
of Hawaii.
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Kimberly R. Foo EXHIBIT C
EMPLOYMENT OVERVIEW
ISLAND HOSPITALITY. INC
HOMEWOOD SUITES BY HILTON, CARLSBAD, CA
General Manager, August 2012 - Present
COURTYARD BY MARRIOTT, PASO ROBLES, CA
Opening General Manager, June 2007 - August 2012
Managed pre-opening and ongoing operations of the first Marriott product within the community. 130
room hotel with restaurant and bar. Strong focus on community relations and guest satisfaction.
Established pre-opening budgets to manage overhead and costs, developed recruitment and training
strategy, created a positive work environment in line with company's values, vision and mission to
produce a dynamic, driven, motivated and results-orientated workforce, Managed all financial, budgetary
and P&L responsibilities through effective forecasting and contingency planning to maximize revenue,
Developed and maintained a capable and cohesive Executive Team through effective leadership and
mentoring.
RESIDENCE INN BY MARRIOTT, FREMONT, CA
General Manager, December 2005 - June 2007
Oversee operations, sales & marketing, and administration of this 80-suite hotel. Achieved Quality
Assurance score of 86%, intemal audit score of 85.6% and increased overall Guest Satisfaction by 5%.
Strong focus on customer service and employee relations including hiring, training, and motivating staff
of approximately 25 employees to meet and exceed guest expectations. Responsible for achieving annual
revenue goals, managing P&L statement, and compliance with Island HospitaUty and Marriott Int'l
standards. Lead the sales efforts by setting goals, conducting sales meetings, joint appointments and cold
calling, and owning top accounts. Exceeded budgeted RevPAR in 2006 by 12% with a year-over-year
increase of 19%.
PACIFICA HOTEL COMPANY
COTTAGE INN BY THE SEA, PISMO BEACH, CA
General Manager, June 2005 - December 2005
Report directly to the Area General Manager of this 80-room hotel. Oversee operations, revenue
management, and ensure total guest and employee satisfaction. Ensure adequate processing of accounts
payable and receivables. Manage staff of 25 employees including a front office manager, housekeeping
supervisor, and a maintenance supervisor.
WESTERN INTERNATIONAL
SPRINGHILL SUITES BY MARRIOTT, ARLINGTON, TX
General Manager, July 2004 - June 2005
Oversaw operations, sales and marketing, and administration of this 121-suite hotel. Managed a staff of
30 employees including an assistant general manager, two sales managers, housekeeping supervisor,
maintenance supervisor, and front desk supervisor. Serve as employee outlet for human resources
information, training and team leadership. Respond to and resolve guest issues. Responsible for
achieving annual revenue goal of $2.2 Million dollars, manage P&L statement, inventory control and
compliance with all applicable laws and/or ordinances, as well as Marriot Intemational standards.
Achieved Quality Assurance score of 91%. Oversaw million-dollar property renovation.
Kimberly R. Foo, Page 2
TOWNEPLACE SUITES BY MARRIOTT, TEMPE, AZ
Operations/General Manager, December 2002 - July 2004
Reported directly to the Area General Manager as the Operations Manager/Acting General Manager.
Promoted to General Manager in July 2003. Oversaw all aspects of this 118-suite extended stay hotel.
Began $1M full renovation before being requested to relocate.
• Increased occupancy by 34.1 %and RevPAR by 29.9% from 2002 to 2003.
• Hotel awarded Most Improved Occupancy. Most Improved Extended Stay Occupancy, and
Most Improved RevPAR for 2003 by Marriott Intemational, Inc.
• Achieved QA scores of 92%
MARRIOTT INTERNATIONAL. INC.
TOWNEPLACE SUITES BY MARRIOTT, MANHATTAN BEACH, CA
Sales Coordinator, April 2002 - November 2002
Assisted the TownePlace Suites and the SpringHill Suites Director of Sales and Sales Managers with
proposals, contracts and correspondence. Coordinated sales blitzes and advertisements for promotional
and special events. Generated client leads. Developed new client relationships while maintaining
existing client relationships. Performed desk clerk functions when called upon.
AWARDS
COURTYARD BY MARRIOTT, PASO ROBLES, CA
DIAMOND GENERAL MANAGER OF THE YEAR 2011 AWARDED BYMATTIOTTINT'L
HOTEL & MOTEL MANAGEMENT MAGAZINE, JULY 2012 UPCOMING GENERAL MANAGER
GOLD HOTEL GUEST SATISFACTION 2008, 2010, 2011
SILVER HOTEL GUEST SATISFACTION 2009
TOWNEPLACE SUITES & SPRINGHILL SUITES BY MARRIOTT, MANHATTAN BEACH, CA
SALES PERSON OF THE QUARTER, Quarter 3 2002
TOWNEPLACE SUITES BY MARRIOTT, TEMPE, AZ
GM OF THE PERIOD, Period 5,6, 7 8, & 9 2003
Western International
GM OF THE QUARTER, Quarter 2 2003
Western International
SPRINGHILL SUITES BY MARRIOTT, ARLINGTON, TX
GM OF THE PERIOD, Period 8 2004
Western International
COMMUNITY RELATIONS
Travel Paso Robles Alliance, October 2008 - September 2012
Served as Co-Chairman of the Board, October 2008-2010
Paso Robles Cliamber of Commerce, Board of Directors December 2010-August 2012
Annual Gala Committee, Vice Chair 2010 & 2011
Business Expo Committee, 2010 & 2011
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