HomeMy WebLinkAbout2013-01-30; Carlsbad Tourism Business Improvement District; 1-13-86; Approve Appointment Visit Carlsbad BoardCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB# 1-13-86
Approve Appointment to
Visit Carlsbad Board
CTBID STAFF f
MTG. 1-30-13 Approve Appointment to
Visit Carlsbad Board
GENERAL
COUNSEL J^(^^
Approve Appointment to
Visit Carlsbad Board
RECOMMENDED ACTION:
Approve the recommendation by the Visit Cartsbad Board to appoint a Regie Brown to its board.
ITEM EXPLANATION:
At its 5-23-12 meeting, the Carlsbad Tourism Business Improvement District (CTBID) Board
entered into an agreement with the Cartsbad Convention and Visitors Bureau (dba Visit Carlsbad)
to provide tourtsm promotion services for the CTBID for the period July 1, 2012 through June 30,
2013. A provision in this contract was that the CTBID Board had to approve any changes to the
Visit CaHsbad Board.
In a letter from VisitCartsbad Executive Director, Sam Ross, to CTBID Board Chair, Tim Stripe,
the Visit Carisbad Board is recommending that the CTBID Board approve the appointment of Mr.
Regie Brown, General Manager of Hilton Garden Inn Carisbad, to fill the vacancy on the
VisitCarisbad Board. (See letter and Resume at attached Exhibits A&B)
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153789(b)).
EXHIBITS:
Letter dated January 29, 2013 from VisitCarisbad Executive Director, Sam Ross, to
CTBID Board Chair, Tim Stripe, recommending Regie Brown to fill the vacancy on the
Visit Carisbad Board.
B. Regie Brown Resume
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.aerhardt@carisbadca.aov
FOf? CITY CLERKS USE ONLY. V / BOARD ACTION: APPROVED CONTINUED TO DATE SPECIFIC •
DENIED CONTINUED TO DATE UNKNOWN •
CONTINUED RETURNED TO STAFF •
WITHDRAWN • OTHER-SEE MINUTES •
AMENDED •
0-
carisbad
January 29, 2013
Mr. Tim Stripe
Vice Chairman
Carisbad Tourism Business Improvement District
City of Cartsbad
1635 Faraday Ave.
Cartsbad, CA 92008
Dear Mr. Stripe,
The Board of Directors of Visit Carlsbad, Cartsbad's Destination Mari^eting
Organization would like to put forth Mr. Regie Brown, General Manager of
Hilton Garden Inn Cartsbad Inn, as the replacement for the seat vacated by
Mr. Robert Moore on the Visit Carisbad board of directors.
Per the agreement between the CTBID and Visit Cartsbad we ask that the
CTBID board approve Mr. Brown at the next CTBID meeting to be held on
January 30, 2013. Thank you.
Sincerely,
Sam Ross
Executive Director
Visit Carisbad
400 Carlsbad V'Hage Dr-ve
Ca''sbad, CaH'oi-nia 920CS
visit carisbad,com
REGIE BROWN
7814 Corte Macido •Carlshad, CA •92009 •(858)342-5396
PROFESSIONAL EXPERIENCE
The Hilton Garden Inn Carlsbad Beach
General Manager- 11/2011- present
Oversee operation of 161 room hotel in Carlsbad, Ca. Ensure Department
heads and all staff maintain standards and guest satisfaction to expectation
of Hilton and of ownership. Resolve issues swifdy to ensure guest
ecpectations are exceeded.
The Island Hotel
Rooms Executive- 9/2010-11/2011
In charge of Rooms Division and daily resort operations for a Five
Diamond Hotel in Newport Beach. Responsible for Housekeeping,
Laundry, Front Office, Concierge, Guest Services, PBX and Spa. Resolve
all guest issues to their satisfaction and ensure proper follow up has
occurred. Direct 7 Department Heads overseeing 165 staff. Represent the
Managing Director in all day to day operations and guest issues. Ensure that
standards have been created and adhered to in all departments.
Rancho Valencia Resort and Spa
Resident Manager 6/2009-9/2010
Overseeing daily resort operations. Responsible for Front Office, Guest
Services, Security, Reservations, PBX, Housekeeping, Laundry and
Engineering departments. Standardi2ed resort weekly meetings with
relation to operations, divisional and daily briefings. Created the Yield and
Revenue procedures and ensure weekly meetings are held. Developed
marketing strategy with Sales and Marketing for 2010 budget. Created a
critical path for renovating the resort and prioritizing key areas. Report
directiy to the Managing Director.
The Grand Del Mar Resort and Spa
Director of Rooms- 03/2007- 06/2009
In charge of the Pre and Post Opening Divisional operations for a 249
room Resort. Responsible for all typical Rooms Division departments with
additional departments of Security, Retail and Spa. Created policies and
procedures and coordinated turnover dates with regards to FF&E and
construction. Responsible for hiring all divisional managers, employees and
training. In charge of choosing and ordering all guest supplies. Created
incentives for departments and training guidelines for AAA and MobH
Inspections. Represent General Manager in all day to day resort
responsibilities and during his absence.
The Pidgeon Company
Director of Operations - 03/2006 to 03/2007
Oversaw all functions of Corporate Housing. Responsible for day-to-day
yielding of all units and customer service. Created forecast and pickup
reports to ensure maximum occupancy. Developed incentives and policies
and procedures for Operations and Sales Departments. Increased revenue
15% from previous year while maintaining expenses to previous year.
Handled resident service needs and needs of communities.
La Costa Resort and Spa
Assistant Resort Manager-10/2004 to 03/2006
Responsible for all Front of House Operations for a 474 room Resort.
Introduced Departmental Standards and comprehensive scoring assessment
for Front Office, Concierge, Guest Services, Housekeeping,
Telecommunications, Business Center, Tennis, and Kids Camp. Developed
goals for each department and training guidelines for Department Heads.
Maintained effective coaching and counseling policies. Implemented
Divisional Meeting for Rooms Division and streamlined methods of
communication. Chaired weekly renovation meeting to ensure objectives
were met with minimal guest interruption. Brought online 100 additional
keys that were completed. Resolved all guest issues to a satisfactory
outcome exceeding guests' expectations. Created budget and forecasts for
upcoming year. Met weekly with General Manager on budget guidelines and
current standings. Directiy responsible for 7 Department Heads with a staff
of 245 staff.
Four Seasons Hotels and Resorts 1994-2004
Four Seasons Resort Great Exuma
Director of Rooms - 2003 to 2004
Responsible for the Divisional operations for a 183 room Resort.
Successfully opened the Resort while overseeing nine departments.
Developed policies and procedures and coordinated turnover dates with
regards to FF&E and construction. Created goals for Rooms Division team
to ensure completion of projects. Responsible for hiring all divisional
employees and maintaining effective training and discipline. Heavily
involved with problem solving to continue the pre-opening process.
Created budget for post opening and next year. Reviewed with management
all budget requirements.
Four Seasons Resort Aviara
Assistant Director of Rooms - 2001 to 2003
Responsible for the Divisional operations of a 329 room Resort.
Coordinated the departmental relationships and duties to ensure a smooth,
seamless and enjoyable experience for guests. Oversee 7 department heads
and 12 assistant department heads including Front Office, Housekeeping,
Communications, Concierge, Guest Services, Spa and Children Program.
Set divisional goals and departmental goals for 400 staff. Assist in chairing
weekly Rooms Division meeting setting agendas and drive project
completion. Maintain and set budgets for revenue, expenses and labor. Set
and review standards for all departments as well as implement a testing and
scoring system to maintain high scores.
Four Seasons Resort Aviara
Front Office Manager - 2000 to 2001
In charge of all Front Office, Communications and Concierge activities
including 2 department heads and 5 assistant department managers.
Implemented Upsell programs and other incentive programs. Responded to
all guest issues and emergencies. Completed 2 upgrades to Fidelio Property
Management System. Created and maintained Front Office budget.
Reviewed and tested all standards for Front Office and addressed employee
non-compliance. Maintained AAA 5 Diamond Award in this position.
Four Seasons Resort Aviara
Guest Service Manager - 1999 to 2000
Responsible for Guest Service department that included 54 line employees
and 3 Assistant Managers. Created a smooth, seamless department that
included bellmen, doormen, valet, valet cashier, and shuttie drivers. Scored
in top 5 percent of departments on the employee opinion survey score.
Achieved AAA 5 Diamond Award while in this position. Developed
revenue and expense budgets and maintained labor within budget.
Four Seasons Resort Aviara
Assistant Guest Service Manager -1997 to 1999
Opened the Guest Service department in a fast paced environment.
Increased labor pool from 12 to 54 positions to handle increasing demand.
Created innovative procedures to handle busy drive and provide excellent
service. Trained all employees in their position and develop departmental
trainers to assume role. Created new procedures for luggage handling,
amenity deliveries, and valet parking. Developed Valet Cashier procedures
to increase profit, minimize loss and organize vehicle activity. Set up
monthly departmental meetings to improve communication.
Four Seasons Resort Hualalai
Resort Assistant Manager- 1996 to 1997
Opened a 243 room resort in the Front Office. Developed policy and
procedures, trained new staff and helped to develop the Property
Management System for the resort needs. Handled employee and guest
issues to complete satisfaction for the best outcome for the resort and
guests.
Four Seasons Resort Dallas
Night Manager 1994-1996
Responsible for entire hotel operation in busy city environment. Ensured
all safety, privacy and service to all guests and overnight staff. Created
procedures to ensure efficient arrival and departures for all guests.