HomeMy WebLinkAbout2013-10-16; Carlsbad Tourism Business Improvement District; 10-13-95; Approve Appointment to Visit Carlsbad BoardCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
CTBID STAFF (^jJ^ AB# 10-13-95
MTG. 10-16-13 Approve Appointments to
Visit Carlsbad Board
GENERAL
COUNSEL
RECOMIVIENDED ACTION:
Approve the recommendation by the Visit Carlsbad Board to appoint Ms. Julie Zahner to its
Board.
ITEM EXPLANATION:
At its 5-15-13 meeting, the Carlsbad Tourism Business Improvement District (CTBID) Board
entered into an agreement with the Carisbad Convention and Visitors Bureau (dba Visit Carisbad)
to provide tourism promotion services forthe CTBID forthe period July 1, 2013 through June 30,
2014. A provision in this contract was that the CTBID Board had to approve any changes to the
Visit Carisbad Board.
In a letter from Visit Carisbad Board Executive Director, San Ross, to CTBID Board Chair, Tim
Stripe, the Visit Carisbad Board is recommending that the CTBID Board approve the appointment
of Ms. Julie Zahner, Director of Sales and Marketing at the Sheraton Carlsbad Resort & Spa, to fil)
the seat vacated by Mr. George Allen. (See letter and Bio at attached Exhibits)
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not qualify as a project under the California Environment Quality Act ("CEQA")
and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).
EXHIBITS:
A, Letter dated October 7, 2013 from VisitCarisbad Board Executive Director, San Ross, to CTBID
Board Chair, Tim Stripe, recommending the appointment of Ms.Julie Zahner, Director of Sales
and Marketing at the Sheraton Carisbad Resort & Spa
B. Julie Zahner Bio
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.aerhardt(5)carisbadca.qov
EXHIBIT A
October 7, 2013
Mr. Tim Stripe
Chairman
Carisbad Tourism Business Improvement District
City of Carisbad
1635 Faraday Avenue
Carisbad, CA 92008
Dear Mr. Stripe,
The Board of Directors of Visit Carlsbad, Carisbad's destination marketing
organization would like to put forth Ms. Julie Zahner, Director of Sales and
Marketing at the Sheraton Carisbad Resort & Spa, as the replacement for the
seat vacated by Mr. George Allen on the Visit Carisbad board of directors.
Per the agreement between the CTBID and Visit Carisbad we ask that the
CTBID board approve Ms. Zahner at the next CTBID meeting to be held on
October 16, 2013. Thank you.
Sincerely,
Sam Ross
Executive Director
Visit Carisbad
400 CarlEbad Village Drive
Carlsbad, Californja 9200&
visitcarl5bad.com
EXHIBIT B
Sheraton
Carlsbad
Julie Zahner Director of Sales & Marketing (DOSM) at Sheraton Carlsbad Resort & Spa, responsible for
maximizing profitability for the resort and providing outstanding quality service for clients and guests.
Julie oversees the properties total revenue and yield strategies, implementation and results, including
group and transient rooms, group food and beverage, meeting room rental, local catering, outlet and
other revenues.
September of 2008, joined the Sheraton Carlsbad Resort & Spa team as the National Sales IVIanager.
After Xvjo years, Julie transitioned to the Director of Corporate Sales, supporting and growing the
properties key accounts. Through her five years at SCR, she has a demonstrated record of success in
selling the property and booking business. Julie is an exceeding seasoned Sales professional, both from
a leadership and client relations perspective. In addition, she has vast experience and proficient
knowledge of the Carisbad and San Diego Markets and is highly regarded in the sales communities.
Prior to SCR, Julie held DOSM position at the Holiday Inn Carlsbad by the Sea for ten years. She has also
worked in Director Catering/Convention Services role at the Former San Diego Princess Resort & Spa
now Paradise Point and Senior Catering Manager at San Diego Marriott Hotel & Marina.
Julie is an integral part ofthe Executive Operating Committee (EOC), reporting directly to Chris Draper,
General IVIanager.