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2013-10-16; Carlsbad Tourism Business Improvement District; 10-13-96; Accept Report from Visit Carlsbad June 30, 2013
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL AB# 10-13-96 Accept Report from VisitCarisbad for Period Ending June 30, 2013 CTBID STAFF. MTG. 10-^16-13 Accept Report from VisitCarisbad for Period Ending June 30, 2013 GENERAL COUNSEL Accept Report from VisitCarisbad for Period Ending June 30, 2013 RECOMMENDED ACTION: Accept report from VisitCarisbad for period ending June 30, 2013. ITEM EXPLANATION: The CTBID contracts with VisitCarisbad to provide various tourism services. The contract requires VisitCarisbad "To provide periodic updates at the CTBlD's request and a year-end report on the program of work deliverables which shall include an accounting of funds spent by program in a format approved by the CTBID Board. Allocation of the unspent funds shall be determined by the CTBID Board'. Attached is the year-end report for the fiscal year ending June 30, 2013. (Exhibit 1) The 2012-13 Profit and Loss VisitCarisbad submitted with its year-end report (Exhibit 1) shows $14,485 in unspent funds atthe end ofthe year. The CTBID Board should determine how to allocate the $14,485 of the 2012-13 unspent funds. FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not qualify as a project under the California Environment Quality Act ("CEQA") and wili not have a physical adverse effect on the environment. (CEQA Regulation 15378(b). EXHIBITS: 1. Report from Visit Carisbad for period ending June 30, 2013, DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.gerhardt@carisbadca.gov EXHIBIT 1 carisbad Carry Over from FY2012 INCOME Public Sources CTBID Revenues City of Carlsbad Total Public Sources TOTAL INCOME and SOURCES EXPENSE Labor Salaries Payroll Taxes Works Comp Benefits Total Labor Promotional Programs Final Budget FY13 $ 3.507 S 800,000 Actuals FY13 800,000 803,507 201,337 16,556 3,800 22,500 244,193 3,507 $ 800,004 800.004 803,511 205,722 16,468 1,433 20,219 243,842 Variance over/(under) 0VER/(UNDER} NOTES: '*' Budget includes $3,507 carryover from FY12 that was allocated by the CTBID Board to promotional programming. 4,385 (88) (2,367) (2,281) (351) Advertising & Production 25,207 20,189 (6,018) Research 2,800 3,800 1,000 Outside Services-Interactive Marketing 335,000 335,000 - Outside Services-Group Direct Sales 48,000 48,000 _- Outside Services-Public Relations 70.000 67,428 (2,572) Travel 8i Entertainment 10.000 13,857 3,857 Dues 8t Subscription 10.000 4,454 (5,546) Collateral Production & Fulfillment 28.000 26,396 (1.604) Total Promotional Programs 530.007 519,124 , (10,883) rai Administration Bank Charges 1,157 260 (897) Equipment Rental & Maintenance 3,000 2,735 (265) Facility Repair & Maintenance 150 88 (62) Insurance 2,400 806 (1,594) Office Supplies 3,000 2,467 (533) Postage 2,000 1,698 (302) Taxes 150 563 413 Telephone 6,000 5,703 (297) Professional Services 5,600 5,600 - Volunteer Program 1,000 808 (192) Miscellaneous 150 920 770 Utilities 3,700 2,149 (1,551) Computer Expense 1,000 1,830 830 Total G&A 29,307 25,627 (3,680) ,L EXPENSE - ---. ... ' S 803,507 $ 788,593 $ (14,914) (14,914) Q5Sfeil6[)ianlflgteb§^ (3iiHEffl(iimij{^i(a^ ^ [fiMiii£i(^ (jiS!^^ {n!i@^ (^iimAlfl^ .(Sarisbad [?)g[^(Q)[Mm]© triaffic .Soglaillvledia Sod a I itraffiG Irriail i£r.eati^e^®.onite rnt' > 3,823;428 Google Adword Impressions > 80,150 Clicks'for a -2.10% CTR > 13,729,114 Display Impressions > 13,318 GHcks for a .10% CTR ' 4hr 5 > Implemented redirect strategy for 404 pages Avgv time-on-site for organic traffici^ihnproved by 11% iC-j Things to dd tn Carls&ad. CA flii tstaSaa'to Thinai w *»' In'cartsbwj". CA'f9: iVrt^ro m^Co Fw. F00.T Vi5^ •TcOilO B«l F»nily,DesSnsekioa View Upeomina EwjitSj Bounce Rate decreased by 7%,|gl Things to do in Cartsbnd-Check om30 Cartsbad Attractions... wftw.^i[wavise^mm^An^actlonB-g32l7^-AcIiwille8"CaI1stael_Catl^olIl^•._ - Thing* to do in Csdibad. CalltiNTii»: SaOiTripAAlMr^ 3238'tssiiimf imd i*olo!!"o( ^ Ci^ihM annKV4n». -^tl^sbad StMeScacli - CulMtad Smi Bex^.... 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Frighr InstiUito.'LaPtfomaThestie: Uoonliott Ampt^hsatw. a'Ewwiatei. — Enon"aaSi ^SO'Sifi}} Cartsbad 1 Cailsltaa Is 8n ^%ie(M inside iSMrt dty occupying mile sBetch rf PaciRc H>33llir>e in hfertii San Oego Counly. CaliFcfiBB.,Tho localed 87 milia sarth ol Las Angeto* nnd 35"m,ies north ol Awnsiiiwi Sfflv Clogo, Arts: 33.11 so miles (101.3 km^ mathecTO'Fffi'CtWinflSV/ai 1 mph {2 tmtt). 7a% Local Uma: F(iday liM PM • Pepirtation; IM.MS (2051) - lMcmpleyi»«ni rate; 4,G% (Ai* 23t3) CoUegu and Unl*eisllie>: Gemcteiticsl IrsltUjlo'el 'ftnwflea. More uAvw cartsbad ,ea.usjplaces:6sa.^!m! • iul 10. 20)1 -fiacMToCQsndThlnsitoOotn CsrlibW,'CtilfomU... 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BT^OG I'llH TlJIitsl-; ivno K.v.lnV 'I'HK KIVKK TIILVliV IN I.IKK. o j®Gxaminer^ oflMetro *S*TRIPIFV Epicure & Culture •TODAY spatrade Weekend m CTTD mmmE BR®M(aTii®m\i ©iNiB'AWATOIN wm, mmwi mmmm Company Mandala Research Forward Analytics DKSA Reacfi Market Planning Charles Johnson Consulting PKF Consulting Tourism Economics Dean Runyan Associates Destination Analysts Email laura@mandalaresearch.com studies@forwardanalytics.com info@dksa.com edmcwilliams@reachmp.com christinew@chjc.com bruce.baltin@pkfc.com info@touri5meconomics.com info@deanrunyan.com erin@dest)nationanalysts.com