HomeMy WebLinkAbout2014-05-22; Carlsbad Tourism Business Improvement District; 05-14-101; Approve Annual Report of CTBIDCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB# 05-14-101
Approve the Annual Report of the
Carlsbad Tourism Business
Improvement District
CTBID STAFF 0
MTG. 5-22-14
Approve the Annual Report of the
Carlsbad Tourism Business
Improvement District GENERAL
COUNSEL
Approve the Annual Report of the
Carlsbad Tourism Business
Improvement District
RECOMMENDED ACTION:
Adopt Resolution No. 2014-1 approving the Annual Report ofthe Carlsbad Tourism Business
Improvement District (CTBID) and submit the report to the City Council for approval at a June
2014 meeting.
ITEM EXPLANATION:
In accordance with Section 36533 ofthe California Streets and Highways Code, the CTBID
Advisory Board is required to present an annual report for City Council's review and approval for
each fiscal year for which assessments are to be levied and collected to pay the costs for the
improvements and activities described in the report. This report is to contain:
• Any proposed changes to the boundaries of the CTBID.
• The activities to be provided for that fiscal year.
• Estimate of the cost of providing those activities (ie budget)
• The method and basis of levying the assessment.
• The amount of any surplus or deficiency revenues to be carried over from the previous
year.
• The amount of any other contributions
Staff has prepared the attached report (included as an attachment to Exhibit 1) which is includes
the above items.
Staff recommends that the Board approve the attached report for presentation to the City Council.
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not qualify as a project under the California Environment Quality Act ("CEQA")
and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).
EXHIBITS:
1. Resolution No. 2014-1, Approve Annual Report
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.qerhardt (a)carisbadca.qov
22
23
24
25
26
27
28
EXHIBIT 1
1 RESOLUTION NO. 2014-1
2 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY
BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT
^ DISTRICT (CTBID) OF THE CITY OF CARLSBAD, CALIFORNIA, TO
4 APPROVE THE ANNUAL REPORT
5
, WHEREAS, the CTBID was formed in accordance with the California
6
y Government Code Parking and Business Improvement Area Law of 1989 (Sections
8 36500, et. Seq. of the Streets and Highways Code), and
9 WHEREAS, Section 36533 ofthe Code requires the CTBID Advisory Board
to present an annual report to the City Council's for their review and approval for each
fiscal year for which assessments are to be levied and collected to pay the cost for the
improvements and activities described in the report; and
WHEREAS, an Annual Report has been prepared for the 2014-15 fiscal
year, and
WHEREAS, the Board of Directors of the Carisbad Tourism Business
10
11
12
13
14
15
16
Improvement District wishes to approve the Annual Report; and
jg WHEREAS, the Board of Directors of the Carisbad Tourism Business
19 Improvement District wishes to submit the report to the City Council for approval; and
20 NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the
Carisbad Tourism Business Improvement District of the City of Carisbad, California, as
follows:
1. That the above recitations are true and correct.
2. That the Annual Report shown at Exhibit A is approved in its entirety by
the Board of Directors of the Carisbad Tourism Business Improvement District.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
3. That the approved Annual Report of the Carisbad Tourism Business
Improvement District will be presented to the City Council for their approval at a June
2014 meeting.
PASSED, APPROVED AND ADOPTED at a regular meeting of the Board of
Directors of the Carisbad Tourism Business Improvement District of the City of Carlsbad
held on the 22nd day of Mav , 2014 by the following
vote, to wit:
AYES: Board Members Canepa, Nayudu, Becerra, Allen.
NOES: None.
ABSENT: Board Members Stripe, Akers
ATTEST:
BARBARA ENGLESON
Pro Tem Clerk ortne
Carisbad Tourism Business Improvement District
///
-2-
EXHIBIT A
Carlsbad Tourism and Business improvement District (CTBID)
Annual Report
2014-2015
Metiiod of Assessment: The CTBID includes all hotel businesses located within
the CTBID boundaries. The assessment shall be levied on all hotel businesses,
existing and future, within the City of Carlsbad based upon a flat fee of $1.00 per
occupied room per night for all transient occupancies as defined in section
3.12.020(7) ofthe Carlsbad Municipal Code. The amount of assessment shall be
separately stated from the amount of the rent and other taxes charged, and each
transient shall receive a receipt for payment from the operator. The assessment
will be remitted monthly, based on $1.00 per occupied room per night in revenues
for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs
to promote the City of Carlsbad as a tourism visitor destination and to fund projects,
programs, and activities, including appropriate administrative charges, that benefit
hotels within the boundaries ofthe District.
2014-15 Worl< Pian: Last fiscal year, the CTBID contracted with Carisbad
Convention and Visitors Bureau (dba VisitCarisbad) to provide tourism mariceting
services for Carisbad. In addition, $50,000 in grants were awarded to fund projects
and events to increase the overnight stays in Carisbad hotels and $43,000 was
spent to cover half the cost of a Tourism Study.
The CTBID 2014-15 budget includes $755,520 in funding for VisitCarlsbad. The
services provided will focus primarily on driving demand in the leisure market and
secondarily in the meetings market. The majority ofthis will be done by interactive
marketing. They will also contract with a public relations finri to work on branding
Carisbad. Funding also includes managing the visitor center and publications.
The VisitCarisbad Board will review the CTBID grant applicants and make the
funding recommendations, for which there is $50,000 allocated this year, to the
CTBID Board. The budget includes a $150,000 contingency which will be
allocated by the CTBID Board upon the completion ofthe tourism study.
Detail ofthe 2014-15 budget is shown on the following page.
X
a •a 3
m
o ffi I-o
in
o
CM
•a ID
1 = I ffl
i w i5
oc S
Ifl
B
S t>
Q. n
o
CM
—
O T-
^§
5 «
CM
n 10
T ra
CM p
CM <
CM 10
\ ra
CM <
C
o
1.
0)
Q
10
ra
<
E E
CM
o'
8 8
O N.
O T-"
a>
CO CM lO 00 IO CO
00 O 00 CM CM CM N. <o o" cn o ^" lO" CO o N-r>-CO
ID
CM
o"
o
CO N.
<o •<-
00
(O
00 CO in O tv. CO t^ CM
T-" CM"
00
o> in CO Q 1- in T- in
g o O O If)
o o o eg o_ o_ o_ o_
O)* O oo' O" CO
•r- m 1- to
8888°°
in o o o oo' a CO o'
•r- iS •>- in
S o 00 o
o •<»• CO
CM O T- u-co" o" co' oo" T- o T- •<r 00
o>
N.
in
CO
o> CO co'
Rl
IO
CM
CM
o"
it O
cn
'E E o p
8
c ra ra CD
u.
0) > o
n O
<B _
!2 ra
10 tt> T> D) C
.= a
E S
IP 3 C
(1)
^ UJ
e I
o 1
ra
•I 3
O
I
<D <»
c
1
vS
CM
Ui
CO >•
a.
O OT
io •
- o
in
s- s c c g> a] o> a c X ill c _
n 2
e
o
CC
o O
ID U c ra ra m
T> c 3 u.
Ol
c
1
.s
c ra g) o c ra £ cn o o
CM
O) c •c 3 •o
TD
cn
0)
.a
ra s:
ra "5, CD
c 0)
OJ "2 •!S ra ra fS
g JS
i- i5
8 H I I « -— m
<0 TJ
ca
o
5
XI c: ra c o
c
c o o
•a ra
« r: ra O
0) x: 1-
ra o cn c (D > 0) 10
in ra x:
I