HomeMy WebLinkAbout2014-07-30; Carlsbad Tourism Business Improvement District; 7-14-106; CTBID Grant Program Funding RecommendationsCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
CTBID STAFF f^^j^
GENERAL
COUNSEL
AB# 07-14-106
MTG. 7-30-14 CTBID GRANT PROGRAM
FY 2014-15 FUNDING
RECOMMENDATIONS
RECOMMENDED ACTION:
Adopt Resolution No. 2014-3 approving the Carlsbad Tourism Business Improvement District
(CTBID) grant funding as recommended by the VisitCartsbad Board and appropriating funds to
the organizations identified.
ITEM EXPLANATION:
In 2008, the CTBID board approved the guidelines to establish a formal grant program. The
objectives ofthe grant program are to:
. Fund projects or events that are going to increase the overnight stays in hotels;
. Encourage the development of innovative tourism products;
. Promote collaboration within and across sectors of the tourism industry;
. Reach important travel segments such as multicultural, family and senior markets;
. Strengthen the marketing capacity of our partnering organizations; and
. Combine the resources of the CTBID and its tourism partners to leverage their collective
marketing efforts.
The CTBID Board appropriated $50,000 in its 2014-15 budget to fund these grants. The grant
applications were due by June 30th. Five applications were received with funding requests
totaling $118,500. As part of its contract with the CTBID, the VisitCarlsbad Board reviewed the
applications to make funding recommendations to the CTBID Board. The VisitCartsbad Board
met July 9*, to interview the applicants and evaluate the requests. The requests were evaluated
based on the following:
• Overall program promotes overnight stays in hotels
• Program included a "hotel tie in" (ie special rate or package)
• Compelling nature of the project and its potential image impact for the region
• Strength of marketing and public relations plan, including partnerships
• Likelihood that the project will receive publicity outside the San Diego Market
• Time of year that the event occurs
As a result of their review and evaluation, the VisitCarlsbad Board is recommending funding for
five of the requests for a total of $50,000. The table in Exhibit 2 summarizes the grant requests
and VisitCarlsbad's recommendations for funding.
FISCAL IMPACT:
The CTBID 2014-15 Budget contains an appropriation of $50,000 for CTBID Grants. No further
appropriation is required.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 15378 (b)).
EXHIBITS:
1. Resolution No. 2014-3 allocating funding to the organizations identified.
2. Summary of CTBID Grant Requests and Recommendations
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, cheryl.gerhardt@carisbadca.gov
EXHIBIT 1
1 RESOLUTION NO. 2014-3
2 RESOLUTION OF THE BOARD OF DIRECTORS OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT,
ALLOCATING CTBID GRANT FUNDING FOR 2014-15
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WHEREAS, on March 18, 2008, the Board the Carlsbad Tourism Business
Improvement District (CTBID) established a grant program to fund programs and activities that
promote ovemight stays in Carlsbad; and
WHEREAS, five organizations submitted applications for Fiscal Year 2014-15 CTBID
g grant funds; and
WHEREAS, the VisitCarlsbad Board reviewed the applications and has made funding
recommendations to the CTBID Board for five organizations.
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carlsbad
Tourism Business Improvement District, as follows:
1. That the above recitations are tme and correct.
2. That it hereby allocates funding to the following events in the following amounts in
accordance with Grant Guidelines:
La Costa Film Festival $ 10,000
Carlsbad Marathon $ 10,000
Carlsbad 5000 $15,000
Carlsbad Music Festival $ 5,000
3. The board agreed to allocate funding to the San Diego Jazz Festival (SDJF) in the
amount of $10,000, as recommended by the VisitCarisbad Board, if SDJF agreed to
move its event to any day in May 2015 with the exception of the Memorial Day
weekend (May 23-24, 2015) or any day during the first two weeks of June 2015.
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PASSED, APPROVED, AND ADOPTED at a regular meeting of the Board of
Directors ofthe Carlsbad Golf Lodging District on the SOthday of
July 2014, by the following vote to wit:
AYES; Board Members Glaser, Allen, Stripe.
NOES: None.
ABSENT: None.
Gary Glaser
Chair
ATTEST:
BMBA^ENGL^ON B
Pro Tem Clerk ofthe
Carlsbad Golf Lodging Business Improvement District
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