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Home My WebLink About2015-01-21; Carlsbad Tourism Business Improvement District; 01-15-109; Approve Appointments to VisitCarlsbad BoardCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL AB# 01-15-109 Approve Appointments to Visit Carlsbad Board CTBID STAFF (ji^ MTG. 1-21-15 Approve Appointments to Visit Carlsbad Board GENERAL COUNSEL Approve Appointments to Visit Carlsbad Board RECOMMENDED ACTION: Approve the recommendation by the Visit Carisbad Board to appoint Ms. Patsy Bock and Ms. Janissa Reyes to its Board. ITEM EXPLANATION: At its 5-22-14 meeting, the Carisbad Tourism Business Improvement District (CTBID) Board entered into an agreement with the Carisbad Convention and Visitors Bureau (dba Visit Carlsbad) to provide tourism promotion services for the CTBID for the period July 1, 2014 through June 30, 2015. A provision in this contract was that the CTBID Board had to approve any changes to the Visit Carisbad Board. In a letter from Visit Carlsbad Board Executive Director, Sam Ross, to CTBID Board Chair, Tim Stripe, the Visit Carisbad Board is recommending that the CTBID Board approve the appointment of Ms. Patsy Bock, Director of Sales and Marketing at Omni La Costa Resort, to fill the seat vacated by Ms. Denise Chapman and Ms. Janissa Reyes, Director of Marketing and Business Development with Carisbad Premium Outlets, to fill the seat vacated by Ms. Kim Foo. (See letter and Bios at attached Exhibits) FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not qualify as a project under the California Environment Quality Act ("CEQA") and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b). EXHIBITS: A. Letter dated January 8,2015 from VisitCarisbad Board Executive Director, Sam Ross, to CTBID Board Chair, Tim Stripe, recommending the appointment of Ms. Patsy Bock, Director of Sales and Marketing at Omni La Costa Resort and Ms. Janissa Reyes, Director of Marketing and Business Development with Carisbad Premium Outlets to the VisitCarisbad Board of Directors. B. Patsy Bock Bio C. Janissa Reyes Bio DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.qerhardt(@carisbadca.qov Vf'SfT EXHIBIT A CdriSDdCI January 8, 2015 Mr. Tim Stripe Chairman Carisbad Tourism Business Improvement District City of Carisbad 1635 Faraday Avenue Carisbad, CA 92008 Dear Mr. Stripe, The Board of Directors of Visit Carisbad, Carisbad's destination marketing organization would like to put forth Ms. Patsy Bock, Director of Sales and Marketing at Omni La Costa Resort, and Ms. Janissa Reyes, Director of Marketing and Business Development with Carisbad Premium Outiets as the replacement for the seats vacated by Ms. Denise Chapman and Mr. Michael Murry on the Visit Carisbad board of directors. Per the agreement between the CTBID and Visit Carisbad we ask that the CTBID board approve Ms. Bock and Ms. Reyes at the next CTBID meeting to be held on January 21, 2015. Thank you. Sincerely, Sam Ross Executive Director Visit Carisbad visitcarlsbad.com i n OMNI- - RESORTS la costa EXHIBIT B PATSY BOCK DIRECTOR OF SALES & MARKETING Noted industry standout. Patsy Bock is the director of sales & marl<eting at Omni La Costa Resort & Spa, California's original destination for Mind, Body + Sport. Bock holds 24 years of experience in the hotel industry, with the last 12 in executive roles within the Omni Hotels & Resorts portfolio. Bock has consistently been recognized with awards and accolades for her creative and effective leadership approach. Her stellar track record is expected to continue to serve the iconic destination celebrating its 50"' anniversary throughout 2015. Prior to joining Omni La Costa Resort & Spa, Bock served as area director of sales & marketing and was responsible for driving sales and marketing efforts for five Omni hotels. Omni properties included San Diego (which she opened in 2004), Los Angeles, San Francisco, Omni Cancun Hotel & Villas and Omni Puerto Aventuras Beach Resort. Early in her Omni career, Omni Interiocken (Denver), Omni Tucson National Resort, Omni Royal Orleans and Royal Crescent (New Orieans) also fell into her area role. In 2010, Bock was recognized as Omni Hotels & Resorts "PR Champion ofthe Year" and in 2007 received the distinctive honor of being named Omni Hotels & Resorts "Director of Sales & Marketing of the Year." Previously, Bock worked for Destination Hotels & Resorts as area director of sales & marketing, responsible for all sales and marketing initiatives for L'Auberge Del Mar as well as oversight to the marketing and groundbreaking plans for Estancia La Jolla Hotel & Spa. She also served as the director of sales & marketing forthe historic 1200-room Westin St. Francis Hotel on Union Square, San Francisco. Bock received numerous leadership awards and accolades during her tenure with both Destination Hotels & Resorts and Westin Hotels & Resorts. Bock holds a Bachelor of Arts degree in Communications from Loyola Marymount University. She is an active member of the San Diego community and has held various positions with the San Diego Convention & Visitors Bureau and the San Diego Convention Center. She resides in La Jolla, California with her husband and son, and whenever possible can be spotted on the links or at the beach indulging her favorite pastimes. ### About Omni La Costa Resort & Spa Throughout 2015 Omni La Costa Resort & Spa celebrates Its 50th anniversary as California's original destination for Mind, Body + Sport. Nestled among the beautiful coastal foothills of Carlsbad, Calif., the resort boasts 607 guestrooms and suites, an adults-only pool, the Coastal Events Center, 110,000 square feet of meeting and event space, an Athletic Club, exhilarating waterslides and two recendy updated golf courses, including the Champions Course & the Legends Course, recipients ofthe "Gold IVledal Resort" rating by Go//magazine. Honored as the ifl Wellness Spa in the Nation by Spo magazine, the 43,000-square-foot Spa at La Costa includes a private pool, waterfall showers, cafe and therapeutic reflexology path. Acclaimed restaurants - BlueFire Grill, Bistro 65 and Fuego - present an updated take on local cuisine. Also home to PFC Fitness Camp and the worldwide headquarters of The Chopra Center, Omni La Costa Resort & Spa offers continually evolving health and wellness programming as part of LiveWell La Costa. For more information on Omni La Costa, call (800) 854-5000 or visit www.lacosta.com. About Omni Hotels & Resorts Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. With over 20 worid-dass golf courses and award-winning spa retreats, to dynamic business settings, each Omni showcases the local flavor ofthe destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its distinguished, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company's "Power of One" associate empowerment program. The brand is frequently recognized by top consumer research organizations and travel publications. To get additional information or book accommodations, visit omnihotel5.com or call 1-800-The-Omnl. , j CO CARLSBAD PREMIUM OUTLETS Januarys, 2015 Ms. Janissa Reyes Director of Marketing and Business Development Carisbad Premium Outlets 5620 Paseo Del Norte, Suite 100-C Carisbad, CA 92009 BIO: Janissa Reyes is a proud San Diego native. She graduated from San Diego State University with a BS in Business Administration Management with a Minor in Dance, Post-graduation, she received her Professional Certificate in Meeting & Event Planning through the SDSU College of Extended Studies. She is the Director of Marketing and Business Development at Carlsbad Premium Outlets, a Simon center. The global Simon Premium Outlets portfolio offers exceptional brands and extraordinary savings through a diverse mix of luxury, designer and popular retailers representing the best in fashion, family and home. Prior to her time with Carisbad Premium Outlets, she began her career in the hospitality industry as an Event Manager for Andaz San Diego (aka Ivy Hotel), a boldly progressive addition to San Diego's historic Gaslamp Quarter. Janissa was also the Creative Director and Co-owner of JUST L0V3 Boutique in La Jolla, CA where she exercised her entrepreneurial spirit by combining business skills and in-depth knowledge of the fashion marketplace. When time allows, she picks up freelance projects for Beliz&Whistlez, an event stylist and wedding planning company. Janissa is a firm believer in work life balance and spends her free time with friends and family, indulging in the latest restaurant and food concepts, burning it off with Pilates and of course, doing it all in fashion. (.a