HomeMy WebLinkAbout2015-02-17; Carlsbad Tourism Business Improvement District; 02-15-112; Accept the final Tourism Industry Study reportCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT (CTBID)
AGENDA BILL
AB# 2-15-112
Tourism industry Study
Final Report
CTBID STAFF f Jc^
MTG. 2-17-15 Tourism industry Study
Final Report
GENERAL
COUNSEL
Tourism industry Study
Final Report
RECOMMENDED ACTION:
Accept the final Tourism Industry Study report prepared by Strategic Advisory Group.
ITEM EXPLANATION:
Tine City of Carlsbad and the Carlsbad Tourism Business Improvement District (CTBID) partnered
on an economic study of Carlsbad's tourism industry that compares Cadsbad with similar
destination cities and analyzes occupancy rates by room type, tourism marketing spending return
on investment and other tourism data that will provide strategic recommendations to improve upon
Carlsbad's strengths and weaknesses. The firm Strategic Advisory Group was hired to perform
the study and have been working on it since April 2014. In November, they presented a preliminary
report to the CTIBD board and received input from the CTBID Board on some of their thoughts and
recommendations prior to the final report being issued. The report is now been finalized and upon
acceptance of the report the next steps can be taken to implement the recommendations of the
report.
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not qualify as a project under the California Environment Quality Act ("CEQA")
and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).
EXHIBIT
A. Tourism Industry Study Report dated January 2015
DEPARTMENT CONTACT; Cheryl Gerhardt. 760-602-2753, chervl.gerhardt(a>carlsbadca.qov