HomeMy WebLinkAbout2015-05-21; Carlsbad Tourism Business Improvement District; 05-15-113; Carlsbad Convention and Visitors Bureau AgreementCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB# 05-15-113 Approve Agreement between CTBID
and the Carlsbad Convention and
Visitors Bureau
CTBID STAFF
MTG. 5-21-15
Approve Agreement between CTBID
and the Carlsbad Convention and
Visitors Bureau
GENERAL
COUNSEL
Approve Agreement between CTBID
and the Carlsbad Convention and
Visitors Bureau
RECOMMENDED ACTION:
1. Adopt Resolution No. 2015-3 authorizing the Chairperson to enter into agreement between
the Carlsbad Tourism Business Improvement District (CTBID) and the Carisbad Convention
and Visitors Bureau (CCVB) for tourism promotion services for the period July 1, 2015
through June 30, 2016.
ITEM EXPLANATION:
Since the inception ofthe Carlsbad Tourism Business Improvement District (CTBID), the CTBID
Board has contracted with Carlsbad Convention and Visitors Bureau 501C-6 corporation (dba
VisitCarlsbad) to provide tourism marketing services for Carlsbad. The scope of those services
have included operation of the visitor center, web site development and administration, print and
internet advertising, public relations and various other tourism marketing activities identified in the
contract for that fiscal year. The VisitCarlsbad Board develops the scope of work and presents it
to the CTBID Board for approval along with the proposed budget for the work which is then included
in the CTBID annual budget
At the April 22, 2015 CTBID Board meeting, Visit Carlsbad presented to the CTBID Board its
proposed program of work and budget for fiscal year 2015-16. Based on its review and discussion
of the budget, the CTBID Board directed staff to bring back the contract for approval and to include
funding for the contract in the CTBID's 2015-16 budget.
Following discussion, if the Board would like VisitCarlsbad to provide promotional and tourism
marketing services for 2015-16 as outlined in the contract, the CTBID Board should adopt the
resolution attached at Exhibit 1.
FISCAL IMPACT:
For the fiscal year 2015-16, projected revenues for the CTBID are estimated at $1,160,000. The
total payment for this contract for this twelve-month period is $590,000.
ENVIRONMENTAL IMPACT:
This action does not qualify as a project under the California Environment Quality Act ("CEQA")
and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).
EXHIBITS:
1. Resolution No. 2015-3 authorizing the Chairperson to enter into agreement between the
CTBID and the CCVB for tourism promotion services for the period July 1, 2015 through
June 30, 2016.
IA. Agreement for promotion of tourism and visitor services Carlsbad Convention and Visitors
Bureau.
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.qerhardt{a)carlsbadca.qov
EXHIBIT 1
1 RESOLUTION NO. 2015-3
2 RESOLUTION OF THE BOARD OF DIRECTORS OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT,
3 AUTHORIZING THE CHAIRPERSON TO EXECtTE
AGREEMENT WITH THE CARLSBAD CONVENTION AND
VISITORS BUREAU (CCVB) DOING BUSINESS AS
VISITCARLSBAD
5 WHEREAS, The City Council of the City of Carlsbad adopted Ordinance No. NS-778
7 enacting Chapter 3.37 of the Carlsbad Municipal Code on November 15, 2005 thereby creating
g the Carlsbad Tourism Business Improvement District (CTBID); and
9 WHEREAS, the primary purpose of the CTBID is to promote tourism and provide
10 services to visitors to the City of Carlsbad; and
11 WHEREAS, the City Council has authorized the Board of Directors of the CTBID to
12 conduct the business of the CTBID in the time, place and manner that best suits the needs ofthe
13 Board of Directors of the CTBID, subject to the control of federal, state and local laws goveming
14 the activities of a Business Improvement District; and
15 WHEREAS, the City Council has provided the Board of Directors with the ability to
25 contract for services necessary to carry out the purpose ofthe CTBID; and
17 WHEREAS, the Board of Directors of the CTBID has determined that it is in the best
1 g interest of the District to promote tourism and provide services to visitors to the City of Carlsbad
19 through the use of agencies that currently exist in the community to provide these services; and
20 WHEREAS, the Board of Directors has determined that the Carlsbad Convention and
21 Visitors Bureau (CCVB) possesses the necessary skills to provide services related to the
22 promotion of tourism; and
23 WHEREAS, the CCVB has agreed that its Board of Directors will not be changed
24 without approval of the CTBID Board during the term of the contract; and
25 WHEREAS, the CCVB has agreed to provide tourism services under the terms and
26 conditions ofthe agreement attached hereto for the term July 1, 2014 through June 30, 2015,
27 NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carlsbad
2g Tourism Business Improvement District, as follows:
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1. That the above recitations are true and correct.
2. That subject to review and approval of the CTBID General Counsel, the Chairperson
is hereby authorized to execute the attached agreement, Exhibit 1 A, between the
CTBID and the CCVB to provide professional services related to tourism promotion.
3. That the CTBID Board understands that the current seven directors of the CCVB
Board are:
Julie Zahner, Sheraton Carlsbad Resort & Spa
Mike Swyney, Hilton Carlsbad Oceanfront Resort
Linda Hopkins, West Inn & Suites
Julie Pastor, LEGOLAND Califomia
Patsy Bock, Ompi La Costa Resort & Spa
Janissa Reyes, Carlsbad Premium Outlets
Jason McLaughlin, Park Hyatt Aviara
The CCVB has agreed that the Board of Directors will not be changed without
approval of the CTBID Board during the term of the contract.
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PASSED, APPROVED, AND ADOPTED at a regular meeting ofthe Board of
Directors ofthe Carlsbad Tourism Business Improvement District on they^(^av of
2015, by the following vote to wit:
AYES:
NOES:
ABSENT:
ATTEST:
Chair
BARBARA ENGLE"^N
Pro Tem Clerk of the
Carlsbad Tourism Business Improvement District
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EXHIBIT 1
AGREEMENT FOR PROMOTION OF TOURISM AND VISITOR SERVICES
CARLSBAD CONVENTION AND VISITORS BUREAU
THIS AGREEIVIENT Is made and entered Into as of the day of
, 20 , by and between the Carlsbad Tourism Business
Improvement District (CTBID), and the Carlsbad Convention and Visitors Bureau, a non-
profit, private organization ("Contractor").
RECITALS
A. CTBID requires the professional services of a Contractor that Is
experienced in tourism and visitor promotion programs and services.
B. Contractor has the necessary experience in providing professional services
and advice related to the promotion of tourism in Carlsbad.
C. Selection of Contractor is expected to achieve the desired results in an
expedited fashion.
D. Contractor has submitted a proposal to CTBID and has affirmed Its
willingness and ability to perform such work.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, CTBID and Contractor agree as follows:
1. SCOPE OF WORK
CTBID retains Contractor to perform, and Contractor agrees to render, those sen/ices
(the "Services") that are defined In attached Exhibit "A", which is Incorporated by this
reference in accordance with this Agreement's terms and conditions.
2. STANDARD OF PERFORMANCE
While perfomning the Services, Contractor will exercise the reasonable professional care
and skill customarily exercised by reputable members of Contractor's profession
practicing in the Metropolitan Southern California Area, and will use reasonable diligence
and best judgment while exercising its professional skill and expertise.
3. TERM
The term of this Agreement will be effective for a period of one (1) year from the date July
1, 2015 through June 30, 2016.
4. TIME IS OF THE ESSENCE
Time Is of the essence for each and every provision of this Agreement.
CTBID Attorney Approved Version #05.06.08
5. COMPENSATION
The total not to exceed fee payable for the Services to be performed during the Initial
Agreement term wil! be Five Hundred Ninety Thousand dollars ($590,000). No other
compensation for the Services will be allowed except for items covered by subsequent
amendments to this Agreement. The CTBID reserves the right to withhold a ten percent
(10%) retention until CTBID has accepted the work and/or Services specified in Exhibit
"A".
Compensation will be made In twelve (12) monthly Installments of Forty Nine Thousand
One Hundred Sixty Seven dollars ($49,167) each month for a total of $590,000 as
detailed in the attached Exhibit A to this Agreement. The first installment shall be
payable in the first full week of July 2015. Subsequent installments shall be paid in the
first full week of each month, through the term of this Agreement. Adjustments to pay
dates may be necessary due to the cash balance in the fund.
The CTBID reserves the right to terminate or reduce funding levels outlined in the
Agreement In the event of CTBID revenue reductions. Recommended deductions will
be reported to the CTBID Board who shall determine the modified funding level.
6. STATUS OF CONTRACTOR
Contractor will perform the Services in Contractor's own way as an Independent
contractor and in pursuit of Contractor's Independent calling, and not as an employee of
CTBID. Contractor will be under control of CTBID only as to the result to be accomplished,
but will consult with CTBID as necessary. The persons used by Contractor to provide
services under this Agreement will not be considered employees of CTBID for any
purposes.
The payment made to Contractor pursuant to the Agreement will be the full and complete
compensation to which Contractor Is entitled. CTBID will not make any federal or state
tax withholdings on behalf of Contractor or its agents, employees or subcontractors.
CTBID will not be required to pay any workers' compensation insurance or unemployment
contributions on behalf of Contractor or its employees or subcontractors. Contractor
agrees to indemnify CTBID within thirty (30) days for any tax, retirement contribution,
social security, overtime payment, unemployment payment or workers' compensation
payment which CTBID may be required to make on behalf of Contractor or any agent,
employee, or subcontractor of Contractor for work done under this Agreement. At the
CTBID's election, CTBID may deduct the indemnification amount from any balance owing
to Contractor.
7. SUBCONTRACTING
Contractor will not subcontract any portion of the Services without prior written approval
of CTBID. If Contractor subcontracts any of the Services, Contractor will be fully
responsible to CTBID for the acts and omissions of Contractor's subcontractor and of the
persons either directly or indirectly employed by the subcontractor, as Contractor Is for
the acts and omissions of persons directly employed by Contractor. Nothing contained in
CTBID Attorney Approved Version #05.06.08
this Agreement will create any contractual relationship between any subcontractor of
Contractor and CTBID. Contractor will be responsible for payment of subcontractors.
Contractor will bind every subcontractor and every subcontractor of a subcontractor by
the terms of this Agreement applicable to Contractor's work unless specifically noted to
the contrary in the subcontract and approved in writing by CTBID.
8. OTHER CONTRACTORS
The CTBID reserves the right to employ other Contractors In connection with the
Sen/ices.
9. INDEMNIFICATION
Contractor agrees to indemnify and hold harmless the CTBID and its officers, officials,
employees and volunteers from and against all claims, damages, losses and expenses
including attorney's fees arising out of the performance of the work described herein
caused by any negligence, recklessness, or willful misconduct of the Contractor, any
subcontractor, anyone directly or indirectly employed by any of them or anyone for whose
acts any of them may be liable.
The parties expressly agree that any payment, attorney's fee, costs or expense CTBID
incurs or makes to or on behalf of an injured employee under the CTBID's self-
administered workers' compensation Is included as a loss, expense or cost for the
purposes of this section, and that this section will survive the expiration or early
termination of this Agreement.
10. INSURANCE
Contractor will obtain and maintain for the duration of the Agreement and any and all
amendments, Insurance against daims for injuries to persons or damage to property
which may arise out of or in connection with performance of the services by Contractor or
Contractor's agents, representatives, employees or subcontractors. The insurance will be
obtained from an insurance carrier admitted and authorized to do business in the State
of California. The insurance carrier Is required to have a current Best's Key Rating of not
less than "A-:VII". OR with a surplus line insurer on the State of California's List of Eligible
Surplus Line Insurers (LESLI) with a rating in the latest Best's Key Rating (Guide of at
least "A:X'.
10.1 Coverages and Limits.
Contractor will maintain the types of coverages and minimum limits indicated below,
unless CTBID Attorney or CTBID Manager approves a lower amount. These minimum
amounts of coverage will not constitute any limitations or cap on Contractor's
indemnification obligations under this Agreement. CTBID, its officers, agents and
employees make no representation that the limits ofthe insurance specified to be carried
by Contractor pursuant to this Agreement are adequate to protect Contractor. If
Contractor believes that any required insurance coverage Is inadequate. Contractor will
obtain such additional insurance coverage, as Contractor deems adequate, at
Contractor's sole expense.
CTBlD Attorney Approved Version #05.06.08
10.1.1 Commercial General Liabilitv Insurance. $1.000.000 combined
single-limit per occurrence for bodily injury, personal injury and property damage. If the
submitted policies contain aggregate limits, general aggregate limits will apply separately
to the work under this Agreement or the general aggregate will be twice the required per
occurrence limit.
10.1.2 Automobile Liabilitv (If the use of an automobile Is involved for
Contractor's work for CTBID). $1,000,000 combined single-limit per accident for bodily
Injury and property damage.
10.1.3 Workers' Compensation and Emplover's Liabilitv. Workers'
Compensation limits as required by the California Labor Code. Workers' Compensation
will not be required if Contractor has no employees and provides, to CTBID's satisfaction,
a declaration stating this.
10.1.4 Professional Liabilitv. Errors and omissions liability appropriate to
Contractor's profession with limits of not less than $1,000,000 per claim. Coverage must
be maintained for a period of five years following the date of completion ofthe work.
10.2. Additional Provisions. Contractor will ensure that the policies of insurance required
under this Agreement contain, or are endorsed to contain, the following provisions:
10.2.1 The CTBID will be named as an additional insured on General
Liability.
10.2.2 Contractor will obtain occurrence coverage, excluding Professional
Liability, which will be written as claims-made coverage.
10.2.3 This Insurance will be in force during the life of the Agreement and
any extensions of it and will not be canceled without thirty (30) days prior written notice
to CTBID sent by certified mall pursuant to the Notice provisions of this Agreement.
10.3 Providing Certificates of Insurance and Endorsements. Prior to CTBID's
execution of this Agreement, Contractor will furnish certificates of Insurance and
endorsements to CTBID.
10.4 Failure to Maintain Coverage. If Contractor fails to maintain any of these insurance
coverages, then CTBID will have the option to declare Contractor in breach, or may
purchase replacement insurance or pay the premiums that are due on existing policies in
order to maintain the required coverages. Contractor is responsible for any payments
made by CTBID to obtain or maintain insurance and CTBID may collect these payments
from Contractor or deduct the amount paid from any sums due Contractor under this
Agreement.
CTBID Attorney Approved Version #05.06.08
10.5 Submission of Insurance Policies. CTBID reserves the right to require, at any time,
complete and certified copies of any or all required insurance policies and endorsements.
11. BUSINESS LICENSE
Contractor will obtain and maintain a City of Carlsbad Business License for the term of
the Agreement, as may be amended from time-to-tlme.
12. ACCOUNTING RECORDS
Contractor will maintain complete and accurate records with respect to costs incurred
under this Agreement. All records will be clearly identifiable. Contractor will allow a
representative of CTBID during normal business hours to examine, audit, and make
transcripts or copies of records and any other documents created pursuant to this
Agreement. Contractor will allow inspection of all work, data, documents, proceedings,
and activities related to the Agreement for a period of three (3) years from the date of final
payment under this Agreement.
13. OWNERSHIP OF DOCUMENTS
All work product produced by Contractor or its agents, employees, and subcontractors
pursuant to this Agreement is the property of CTBID. In the event this Agreement is
terminated, all work product produced by Contractor or its agents, employees and
subcontractors pursuant to this Agreement will be delivered at once to CTBID. Contractor
will have the right to make one (1) copy of the work product for Contractor's records.
14. COPYRIGHTS
Contractor agrees that all copyrights that arise from the services will be vested in CTBID
and Contractor relinquishes all claims to the copyrights In favor of CTBID.
15. NOTICES
The name ofthe persons who are authorized to give written notices or to receive written
notice on behalf of CTBID and on behalf of Contractor under this Agreement.
For CTBID: For Contractor:
Cheryl Gerhardt Sam Ross
CTBID Staff Executive Director
City of Carlsbad VisitCarlsbad
1635 Faraday Ave. 400 Carlsbad Village Drive
Carlsbad, CA 92008 Carlsbad, CA 92008
Phone No. 760-602-2753 Phone No. 760-434-6093
CTBID Attorney Approved Version #05.06.08
Each party will notify the other immediately of any changes of address that would require
any notice or delivery to be directed to another address.
16. RESERVED
17. GENERAL COMPLIANCE WITH LAWS
Contractor will keep fully Informed of federal, state and local laws and ordinances and
regulations which in any manner affect those employed by Contractor, or in any way affect
the performance of the Sen/ices by Contractor. Contractor will at all times observe and
comply with these laws, ordinances, and regulations and will be responsible for the
compliance of Contractor's sen/Ices with all applicable laws, ordinances and regulations.
Contractor will be aware of the requirements of the Immigration Reform and Control Act
of 1986 and will comply with those requirements, including, but not limited to, verifying
the eligibility for employment of all agents, employees, subcontractors and consultants
that the sen/ices required by this Agreement.
18. DISCRIMINATION AND HARASSMENT PROHIBITED
Contractor will comply with all applicable local, state and federal laws and regulations
prohibiting discrimination and harassment.
19. DISPUTE RESOLUTION
If a dispute should arise regarding the performance of the Services the following
procedure will be used to resolve any questions of fact or Interpretation not othenA/ise
settled by agreement between the parties. Representatives of Contractor or CTBID will
reduce such questions, and their respective views, to writing. A copy of such documented
dispute will be lorwarded to both parties involved along with recommended methods of
resolution, which would be of benefit to both parties. The representative receiving the
letter will reply to the letter along with a recommended method of resolution within ten
(10) business days. If the resolution thus obtained is unsatisfactory to the aggrieved party,
a letter outlining the disputes will be forwarded to the CTBID Board. The CTBID Board
will consider the facts and solutions recommended by each party and may then opt to
direct a solution to the problem. In such cases, the action of the CTBID Board will be
binding upon the parties involved, although nothing in this procedure will prohibit the
parties from seeking remedies available to them at law.
CTBID Attorney Approved Version #05.06.08
20. TERMINATION
In the event of the Contractor's failure to prosecute, deliver, or perform the Services,
CTBID may terminate this Agreement for nonperformance by notifying Contractor by
certified mail ofthe termination. If CTBID decides to abandon or Indefinitely postpone the
work or services contemplated by this Agreement, CTBID may terminate this Agreement
upon written notice to Contractor. Upon notification of termination. Contractor has five (5)
business days to deliver any documents owned by CTBID and al! work in progress to
CTBID address contained in this Agreement. CTBID will make a determination of fact
based upon the work product delivered to CTBID and of the percentage of work that
Contractor has performed which is usable and of worth to CTBID in having the Agreement
completed. Based upon that^finding CTBID wil! determine the final payment of the
Agreement.
Either party upon tendering thirty (30) days written notice to the other party may terminate
this Agreement. In this event and upon request of CTBID, Contractor will assemble the
work product and put It In order for proper filing and closing and deliver It to CTBID.
Contractor will be paid for work performed to the termination date; however, the total will
not exceed the lump sum fee payable under this Agreement. CTBID wil! make the final
determination as to the portions of tasks completed and the compensation to be made.
21. COVENANTS AGAINST CONTINGENT FEES
Contractor warrants that Contractor has not employed or retained any company or
person, other than a bona fide employee working for Contractor, to solicit or secure this
Agreement, and that Contractor has not paid or agreed to pay any company or person,
other than a bona fide employee, any fee, commission, percentage, brokerage fee, gift,
or any other consideration contingent upon, or resulting from, the award or making of this
Agreement. For breach or violation of this warranty, CTBID will have the right to annul
this Agreement without liability, or. In its discretion, to deduct from the Agreement price
or consideration, or othenwise recover, the full amount of the fee, commission,
percentage, brokerage fees, gift, or contingent fee.
22. CLAIMS AND LAWSUITS
By signing this Agreement, Contractor agrees that any Agreement claim submitted to
CTBID must be asserted as part of the Agreement process as set forth In this Agreement
and not in anticipation of litigation or in conjunction with litigation. Contractor
acknowledges that if a false claim Is submitted to CTBID, it may be considered fraud and
Contractor may be subject to criminal prosecution. Contractor acknowledges that
California Government Code sections 12650 et seq.. the False Claims Act applies to this
Agreement and, provides for civil penalties where a person knowingly submits a false
claim to a public entity. These provisions Include false claims made with deliberate
Ignorance of the false Information or In reckless disregard of the truth or falsity of
information. If CTBID seeks to recover penalties pursuant to the False Claims Act, it is
entitled to recover Its litigation costs, including attorney's fees. Contractor acknowledges
that the filing of a false claim may subject Contractor to an administrative debarment
proceeding as the result of which Contractor may be prevented to act as a Contractor on
CTBID Attorney Approved Version #05.06.08
any public work or improvement for a period of up to five (5) years. Contractor
acknowledges debarment by another jurisdiction is grounds for CTBID to terminate this
Agreement.
23. JURISDICTIONS AND VENUE
Any action at law or in equity brought by either of the parties for the purpose of enforcing
a right or rights provided for by this Agreement will be tried in a court of competent
jurisdiction In the County of San Diego, State of California, and the parties waive all
provisions of law providing for a change of venue in these proceedings to any other
county. This Agreement shall be Interpreted pursuant to the laws ofthe State of California.
24. SUCCESSORS AND ASSIGNS
It is mutually understood and agreed that this Agreement will be binding upon CTBID and
Contractor and their respective successors. Neither this Agreement or any part of it nor
any monies due or to become due under it may be assigned by Contractor without the
prior consent of CTBID, which shall not be unreasonably withheld.
25. ENTIRE AGREEMENT
This Agreement, together with any other written document referred to or contemplated by
It, along with the purchase order for this Agreement and Its provisions, embody the entire
Agreement and understanding between the parties relating to the subject matter of it. In
case of conflict, the terms of the Agreement supersede the purchase order. Neither this
Agreement nor any of Its provisions may be amended, modified, waived or discharged
except in a writing signed by both parties.
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CTBID Attorney Approved Version #05.06.08
26. AUTHORITY
The Individuals executing this Agreement and the Instruments referenced In it on behalf
of Contractor each represent and warrant that they have the legal power, right and actual
authority to bind Contractor to the tenns and conditions of this Agreement.
CONTRACTOR
^By:
(sign here)
(print name/title)
(e-mail address)
"By:
(sign here)
(print name/title)
Carlsbad Tourism Business
Improvement District
By:
Tim Stripe
CTBID Board Chair
ATTEST:
Barbara Engleson
Clerk of CTBID
(e-mail address)
If required by CTBID, proper notarial acknowledgment of execution by contractor must be
attached. If a Corporation, Agreement must be signed by one corporate officer from each of the
following two groups.
*Group A.
Chairman,
President, or
Vice-President
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant secretary under
corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
CELIA A. BREWER, General Counsel to CTBID
By:.
Assistant General Counsel
CTBID Attorney Approved Version #05.06.08
EXHIBIT A
Scope of Services
1. Visit Carlsbadi Board appointments and reappointments will be approved
by the CTBID Board.
2. Provide periodic updates at the CTBID's request and a year-end report on
the program of work deliverables which shall include an accounting of
funds spent by the program in a format approved by the CTBID Board.
Develop measurability indicators to report on performance of program.
Allocation ofthe unspent funds shall be determined by the CTBID Board.
3. Review CTBID grant applications and make funding recommendations to
the CTBID Board.
4. Develop a program of work that is primarily focused on driving demand
in the leisure market segment. The Visit Carlsbad Board will approve and
oversee the program of work and corresponding budget allocations which
are included at the end of the scope.
5. Prioritize and develop market intelligence on the leisure travel segment.
Perform a visitor profile study. Expand Smith Travel Research
subscription to include key competitive markets.
6. Primarily focus on VisitCarlsbad.com as the primary distribution channel
for new business opportunities for those CTBID properties" and Carlsbad
tourism suppliers.
a. Partner with local tourism suppliers to develop new products or
packages consistent with the current market demand for special
offers.
b. Develop visitor-relevant content.
7. Deliver an interactive marketing campaign focused on driving traffic to
visltcarlsbad.com and hotel reservations. Promotional campaigns will
include but not be limited to pay-per-click advertising, on-line display
advertising, content development, social media, promotions, and email
marketing. Coordinate Request for Proposal for these services. Select
EXHIBIT A
Top 3 service providers and have them present to CTBID board in July.
CTBID Board will select provider during the month of July with new
provider in place not later than 9/1/1 5.
8. Pitch editorial ideas to travel writers and online blogging communities
and write relevant content for the website, Including:
a. Pitch story ideas, what's new, and host travel writers.
b. Coordinate media FAMs In partnership with SDTA, CTBID
properties, and local tourism suppliers.
9. Manage the visitor center, visitor publications and collateral, including:
a. Service visitor walk-Ins with local/regional tourism information,
b. Collect geographical data from walk-in visitors,
c. Refer visitors to local tourism suppliers,
d. Manage visitor publications distribution and other collateral
10. Develop partnerships and co-op opportunities with CTBID properties and
local tourism suppliers.
11. Manage outside public relations firm to work on "branding Carlsbad".
12. CTBID board will participate in the selection and approval of outside
vendors who will perform services for Visit Carlsbad pursuant to this
Agreement.
i VisitCarlsbad is the dba to be used by the Carlsbad Convention and Visitors Bureau effective June
2009.
" CTBID properties are the hotels and timeshare assessed by the CTBID.
carlsbad
FY15 VISIT CARLSBAD BUDGET
Proposed % Variance
INCOME
Public Sources
CTBID Revenues
Private Source Income
Total Public Sources
Carry Over from 2014
TOTAL INCOME
EXPENSE
Labor
Salaries
Payroll Taxes
Works Comp
Benefits
Total Labor
Promotional Programs
Advertising & Production
Research
Outside Services-Interactive Marketing
Outside Services-Group Direct Sales
Outside Services-Public Relations
Public Relations Events
Travel & Entertainment
Dues & Subscription
Collateral Production & Fulfillment
Total Promotional Programs
General Administration
Bank Charges
Equipment Rental & Maintenance
Facility Repair & Maintenance
Insurance
Office Supplies
Postage
Taxes
Telephone
Professional Services
Volunteer Program
Miscellaneous
Utilities
Computer Expense
Total G&A
TOTAL EXPENSE
OVER/(UNDER)
FY15 to FY15
FY15 Budget Actuals Variance FY16 Budget Budget
755,500 577,658 (177,842) 590,000 2%
83
755,500 577,741 (177,842) 590,000 2%
11,018 11,018
766,518 577,741 (188,777) 590,000 2%
189,817 159,028 (30,789) 193,613 2%
17,000 12,707 (4,293) 17,500 3%
4,000 1,907 (2,093) 4,200 5%
23,000 14,498 (8,502) 24,000 4%
233,817 188,140 (45,677) 239,313 2.3%
5,000 491 (4,509) 5,000 0%
8,000 9,000 1,000 11,000 27%
331,609 245,959 (85,650) 218,113 -52%
50,000 10,978 (39,022) #D1V/0I
70,000 51,500 (18,500) 70,000 0%
6,500 4,334 (2,166) .3,500 -86%
15,000 10,372 (4,628) 2,500 -500%
5,000 6,794 1,794 5,000 0%
5,000 1,534 (3,466) 5,000 0%
496,109 340,962 (155,147) 320,113 -55.0%
1,000 317 (683) 1,000 0%
3,000 2,324 (676) 3,000 0%
150 157 7 . ISO 0%
2,400 1,211 (1,189) 1,200 -100%
3,000 493 (2,507) 2,000 -50%
1,504 166 (1,338) 974 -54%
150 133 (17) 150 0%
6,000 4,034 (1,966) 7,500 20%
5,600 4,800 (800) 5,600 0%
1,000 943 (57) 1,000 0%
1,000 2,020 1,020 3,500 71%
2,150 1,600 (550) 2,500 14%
1,000 2,023 1,023 "2,000 50%
27,954 20,221 (7,733) 30,574 9%
757,880 549,323 (208,557) 590,000 •28.5%
(8,638) (28,418) (37,056) 0
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