HomeMy WebLinkAbout2015-08-11; Carlsbad Tourism Business Improvement District; 07-15-118; CTBID Grant Program FY 2015-16 FundingCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
CTBID STAFF (jj^
GENERAL
COUNSEL
AB# 07-15-118
MTG. 8-11-15 CTBID GRANT PROGRAM
FY 2015-16 FUNDING
RECOMMENDATIONS
RECOMMENDED ACTION:
Adopt Resolution No. 2015-5 approving the Carisbad Tourism Business Improvement District
(CTBID) grant funding as recommended by the VisitCarisbad Board and appropriating funds to
the organizations identified.
ITEM EXPLANATION:
In 2008, the CTBID board approved the guidelines to establish a fonnal grant program. The
objectives ofthe grant program are to:
Fund projects or events that are going to increase the overnight stays in hotels;
Encourage the development of innovative tourism products;
Promote collaboration within and across sectors ofthe tourism Industry;
Reach important travel segments such as multicultural, family and senior markets;
Strengthen the marketing capacity of our partnering organizations; and
Combine the resources of the CTBID and its tourism partners to leverage their collective
marketing efforts.
The CTBID Board appropriated $150,000 in its 2015-16 budget to fund these grants. The grant
applications were due by June 30th. Eight applications were received with funding requests
totaling $235,500. As part of its contract with the CTBID, the VisitCarisbad Board reviewed the
applications to make funding recommendations to the CTBID Board. The VisitCarisbad Board
met August 5'^ to interview the applicants and evaluate the requests. The requests were
evaluated based on the following:
• Overall program promotes overnight stays in hotels
• Program included a "hotel tie in" (ie special rate or package)
• Compelling nature of the project and its potential image impact for the region
• Strength of marketing and public relations plan, including partnerships
• Likelihood that the project will receive publicity outside the San Diego Market
• Time of year that the event occurs
As a result of their review and evaluation, the VisitCarisbad Board is recommending funding for
seven of the requests for a total of $94,500. The table in Exhibit 2 summarizes the grant
requests and VisitCarisbad's recommendations for funding.
FISCAL IMPACT:
The CTBID 2015-16 Budget contains an appropriation of $150,000 for CTBID Grants. No further
appropriation is required.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it fails within the general rule under CEQA that this is not a project (CEQA
Regulation 15378 (b)).
EXHIBITS:
1. Resolution No. 2015-5 allocating funding to the organizations identified.
2. Summary of CTBID Grant Requests and Recommendations
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, cheryl.gerhardt@carlsbadca.gov
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EXHIBIT 1
1 RESOLUTION NO. 2015-5
2 RESOLUTION OF THE BOARD OF DIRECTORS OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT,
^ ALLOCATING CTBID GRANT FUNDING FOR 2014-15
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^ WHEREAS, on March 18, 2008, the Board the Carlsbad Tourism Business
g Improvement District (CTBID) established a grant program to fund programs and activities that
^ promote ovemight stays in Carlsbad; and
g WHEREAS, five organizations submitted applications for Fiscal Year 2015-16 CTBID
^ grant funds; and
J Q WHEREAS, the VisitCarlsbad Board reviewed the applications and has made funding
J J recommendations to the CTBID Board for five organizations.
J 2 NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carlsbad
J 2 Tourism Business Improvement District, as follows
1. That the above recitations are true and correct.
J ^ 2. That it hereby allocates funding to the following events in the following amounts in
accordance with Grant Guidelines:
La Costa Film Festival $ 10,000
Carlsbad Marathon $ 12,000
Carlsbad 5000 $20,000
Carlsbad Music Festival $ 5,000
Bike MS $20,000
Carlsbad Classic $25,000
Carlsbad Brewfest $ 2,500
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PASSED, APPROVED, AND ADOPTED at a regular meeting ofthe Board of
Directors of the Carlsbad Tourism Business Improvement District on the 11 thday of
August 2015, by the following vote to wit:
AYES:
NOES:
ABSENT:
riM STRIPE
Chair
ATTEST:
12 BARBARA ENGLESON
Pro Tem Clerk of the
13 Carlsbad Tourism Business Improvement District
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