HomeMy WebLinkAbout2015-10-13; Carlsbad Tourism Business Improvement District; 10-15-123; Consider Funding VisitCarlsbad Group SalesCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT (CTBID)
AGENDA BILL
AN 10-15-123 ICTBID STAFF
MTG. 10-13-15 Consider Funding VisitCarlsbad GENERAL
Group Sales COUNSEL
RECOMMENDED ACTION:
1. CTBID Board Adopt Resolution 2015- 7 amending contract with Visitcarlsbad and
appropriating additional funding for group sales.
ITEM EXPLANATION:
The Carlsbad Tourism Business Improvement District (CTBID) contracts with Carlsbad
Convention and Visitors Bureau, a not for profit public benefit corporation ("VisitCarlsbad") to
provide tourism marketing services for Carlsbad. This includes the operation of the visitor center,
public relations and digital marketing, and group sales. As part of the VisitCarlsbad contract with
the CTBID for FY 2016, the CTBID Board requested that before they funded group sales in the
VisitCarlsbad contract, they wanted to see a plan from VisitCarlsbad.
VisitCarlsbad has put together a job description (shown at Exhibit A and a timeline) on how they
propose group sales. At this point they are asking the CTBID board to appropriate $100,000 in
funding to hire a Meetings Development Manager. At a future date they would bring back a plan
for additional group sales funding developed by the Meetings Development Manager and the new
Digital Marketing Firm, Civilian.
If the CTBID Board chooses to fund this new position they would need to adopt the attached
Resolution amending the VisitCarlsbad contract and appropriating the $100,000.
FISCAL IMPACT:
The CTBID FY 2016 budget has $300,000 set aside in a contingency account to fund group
sales.
ENVIRONMENTAL IMPACT:
This action does not qualify as a project under the California Environment Quality Act ("CEQA")
and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).)
DEPARTMENT CONTACT: Cheryl Gerhardt 760-602-2753 cheryl.gerhardt@carlsbadca.gov
FOR CLERK USE ONLY.
BOARD ACTION: APPROVED
O
CONTINUED TO DATE SPECIFIC
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DENIED
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CONTINUED TO DATE UNKNOWN
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CONTINUED
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RETURNED TO STAFF
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WITHDRAWN
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OTHER - SEE MINUTES
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AMENDED
0
EXHIBITS:
1. Resolution 2015- 7 amending contract with Visitcarlsbad and appropriating additional funding
for outside digital marketing services.
a. Amendment No. 2 to VisitCarlsbad contract