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2016-07-27; Carlsbad Tourism Business Improvement District; ; CTBID Grant Final Reports
AB# 07-16-134 MTG. 7-27-16 CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL 2015-16 CTBID STAFF CTBID Grant Recipient's GENERAL Final Reports COUNSEL RECOMMENDED ACTION: Receive final reports from 2015-16 CTBID grant recipients. ITEM EXPLANATION: (1(=<(/ At its 3-18-08 meeting, The CTBID board established a formal grant program. The objectives of the grant program are to: • Fund projects or events that are going to increase the overnight stays in hotels; • Encourage the development of innovative tourism products; • Promote collaboration within and across sectors of the tourism industry; • Reach important travel segments such as multicultural, family and senior markets; • Strengthen the marketing capacity of our partnering organizations; and Combine the resources of the CTBID and its tourism partners to leverage their collective marketing efforts. The CTBID Board appropriated $150,000 in its 2015-16 budget to fund these grants. The following amounts were awarded: $12,000 to In Motion Events, the producers of the Carlsbad Marathon, $20,000 to the Carlsbad 5000, $10,000 to the La Costa Film Festival, $25,000 to the Carlsbad Classic, tennis tournament at Aviara, $2500 to the Carlsbad Brewfest, $25,000 to the LPGA Kia Classic, and $5,000 to the Carlsbad Music Festival. In addition, $20,000 was awarded to the Bike MS event which takes place in October 2016. That report will be included in next year's final reports. A requirement of the grant is that the recipient must submit a final report detailing how the money was spent and the results of the event. Attached at Exhibits 1-7 are the final reports from each of the grant recipients. FISCAL IMPACT: The CTBID 2015-16 Budget contains an appropriation of $150,000 for CTBID grants. No further appropriation is required. ENVIRONMENTAL IMPACT: This action does not qualify as a project under the California Environment Quality Act ("CEQA") and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).) EXHIBITS: 1. Final report from In Motion Events (Carlsbad Marathon) 2. Final Report from Competitor Group (Carlsbad 5000) 3. Final Report from La Costa Dreams (La Costa Film Festival) 4. Final Report from the Carlsbad Classic 5. Final Report from the Carlsbad Brewfest 6. Final Report from the LPGA Kia Classic 7. Final Report from the Carlsbad Music Festival DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, cheryl.gerhardt @carlsbadca.gov The Event Date: Weekend of January 15-1 7, 2016 Location: Carlsbad, California Weekend Schedule: Friday, January 15, 2016 -Health & Lifestyle Expo Saturday, January 16, 2016 -Kids Marathon Mile at LEGOLAND® -Health & Lifestyle Expo Sunday, January 1 7, 2016 -Tri-City Medical Center Carlsbad Marathon & Half Marathon Included Events: Marathon (26.2 miles) Half Marathon (13.1 miles) Kids Marathon Mile at LEGOLAND® Health & Lifestyle Expo Heroes Reception VIP Finish Line Brunch 2016 Official Charities: The Tri-City Medical Center Carlsbad Marathon & Half Marathon works with selected nonprofit organizations to use the event to help raise funds and much needed exposure for their organizations. Last year's charities included the following organizations: American Association of Zoo Keepers San Diego Chapter Chloe Nichols Foundation Donate Life San Diego Fresh Start Surgical Gifts • · Huntington Is Disease Society of America-San Diego Inspire Kidz International Bipolar Foundation Labrador Rescuers Labradors and Friends Dog Rescue LHON Project-Fighting Sudden Blindness Lupus Foundation of Southern California National Psoriasis Foundation San Diego Fire Rescue The Leukemia & Lymphoma Society Tri-City Hospital Foundation Carlsbad is Special The Tri-City Medical Center Carlsbad Marathon & Half Marathon is owned and produced by In Motion, Inc. Family owned and operated and in business since 1981, In Motion, Inc., has decades of experience in producing first-class events. We offer outstanding hands on sponsorship support. We take pride in our ability to fulfill sponsorship agreements above and beyond the sponsor's expectations. We're passionate about what we do and it shows. Businesses who join our team of sponsors become "part of the family." Our Participants 2016 Participant Statistics Average annual income: $95,000 Age breakdown: 24 & under ................................. 6.2% 25-39 """"""""""""""""""""' 43.9% 40-49 """"""""""""""""""""' 27.8% 50-59""""""""""""""""""""' 15.8% 60 & over .................................... 6.3% Number of people in each area/event: Full marathon ............................. 1,371 Half marathon ........................... 6,858 Kids Marathon Mile ................... 2,101 Volunteers .................................. 1,800 Expo attendees ......................... 20,000 Spectators .................................. 25,000 + Gender breakdown by event: Full marathon: 42.9% female 57.1% male Half marathon: 59.5% female 40.5% male How they register: 98% of participants registered online Where they come from: 86.4% of participants are from California 67.3% of participants are from San Diego County Marital status: Married with no children .......... 28% Married with children ................ 35% Single .......................................... 30% Divorced ..................................... 7% Education: College degree ......................... 46% Graduate degree ..................... 30% Doctorate degree .................... 7% High school diploma ................. 17% States with Highest Representation: (47 total states represented) California-7,107 Arizona-137 Washington-70 Colorado-81 Nevada-91 Texas-55 Oregon-66 New York-36 lllinois-44 Minnesota-32 Utah-29 Massachusetts-32 Georgia-24 Wisconsin -26 Michigan-22 Countries Represented: Afghanistan Argentina Australia Belgium Brazil Canada China Denmark Ethiopia Kenya Ireland Mexico Netherlands New Zealand South Africa Spain Sweden Switzerland United Kingdom United States Our Sponsors tl Tri-City Medical Center The Shoppes ~\ ~ ARROWHEAD C\._"lm :.r-MACROBAR Hilton Garden Inn~ f'.arlsbad Bt>.ach EQUINOX f:.ov.p\AhtAtioh & &'We~t ToMAtoes· D1SC0Vi:'Jl\ FRESli:'" www.CarlsbadLifelnAction.com D CAPE R EY,. CARLSBAD A HILTON RESORT (!;)LeXUS . CAR\. SEIAD CBM-JANUARY 17, 2016 THU 1/14 FRI1/1 S SAT 1/16 SUN 1/17 MON 1/18 Total Total Rate Hotels BL Sold BL Sold BL Sold BL Sold BL Sold BL Sold Cape Rey (Group Block) s 4 40 4S 80 67 60 so s s 190 171 $199 Cape Rey (Athlete Block) 0 1 0 1 0 4 0 0 0 0 0 6 $119 Cape Rey (Comp Block) 0 0 0 7 0 8 0 2 0 0 0 17 $0 Courtyard Carlsbad 4 0 4 0 2S 1S 6 2 0 0 39 17 $119 Courtyard Oceanside 0 0 0 0 15 8 3 0 0 0 18 8 $119 Fairfield Inn & Suites 40 0 40 4 40 17 40 3 40 0 200 24 $124 Hampton Inn Carlsbad 0 0 0 0 20 20 10 0 0 0 0 20 $109 Hilton Garden Inn (Group) 5 0 30 s so 49 30 18 5 0 120 72 $169 Hilton Garden Inn (Athlete) 0 1 0 1 0 4 0 1 0 0 0 7 $99 Hilton Garden Inn (Comp) 0 0 0 5 0 5 0 1 0 0 0 11 $0 Holiday Inn Carlsbad 10 0 10 0 20 0 20 0 0 0 60 0 $114 Holiday Inn Express Suites 0 0 6 1 30 6 30 2 6 0 72 9 $114 Hyatt Hyatt House 0 0 0 0 10 13 10 0 0 0 20 13 $129 Hyatt Place Vista 10 0 10 0 20 1 10 0 0 0 50 1 $129 La Quinta Carlsbad 0 0 s 0 10 6 5 1 0 0 20 7 $84 Residence Inn Carlsbad 0 0 15 0 15 3 1S 0 0 0 45 3 $135 Springhill Suites Oceanside 3 0 10 1 10 1 10 1 3 0 36 3 $169 TownePiace Suites Vista 10 0 10 0 10 3 10 0 10 0 50 3 $99 West Inn & Suites 0 0 7 5 19 19 7 6 0 0 33 30 $143 TOTALS 87 6 187 75 374 249 266 87 69 s 9S3 422 2016 Carlsbad Marathon and Half Marathon Final Pick-Up E:RHIBIT 2 contents • Event Overview -Elite Athletes -Participants -High I ights -Event Summary & Economic Impact • Marketing Program -Event Collateral -Social Media -Digital -Radio & Television -Advertising -JR Carlsbad -New Saturday One-Mile -Grassroots • Invoices • Sponsors ,~-~ competitor group !Zvent Overview It was a record breaking weekend at the 31st edition of our Carlsbad 5000, the premier 5-kilometer road race in the world. Internationally known as the 'World's Fastest 5K,' the 2016 event exceeded the hype adding a new World Men's Masters Record to the books. American Bernard Lagat broke the 25 year old World Master's 5K record of 13:41 by 3 seconds, finishing in 13:38, breaking his own time from 2015. Ethiopian Meseret Defar, a two-time Olympic gold medalist in the 5000 and the top-seeded runner on Sunday lived up to expectations to clearly dominate the woman's race. If you missed any of the action, you can watch the archive footage of the broadcast on Competitor.com. 2016 was the third year the investment was made on national online television coverage of the event. For the third year in a row there was a shorter race day schedule, American only prize money and medals for all finishers. Attendance for the event was up over 9.5% year over year. '~competttorgroup World Class Participants Top Elite Men LAGAT I Bernard Lagat I 2 I GEZMU I Debeli Gezmu I 21 I TOO I Wilson Too I 3 I COLLIS Collis 4 Birmingham CHEPTEGEI Joshua 5 Cheptegei MEAD I Hassan Mead I 6 I TUCSON/AZ I Bernard is one of the most decorated middle I 12!0411tl74 distance runners of all time. He has an haul of 5 World Championship victories and a further 7 silver or bronze medals including the 2004 Olympic silver medal over 5000m. He has an incredible ·r·1 national titles to his name and 6 American records to date. ETHIOPIA I Debele is the cousin of double Olympic I 04!24/'1 996 Champion Meseret Detar and training partner of four time champion Dejen Gebremeskel. He has nal best of 13.2£1.8'1 set in Oslo in 2014. KENYA I Was second here last year. Has a personal best I 01/0'111 99·1 of '13.35 which he set here last year. AUSTRALIA Two time Olympian Collis set his PR here in I 12/27/1984 2009 finishing in ·13.27 for fifth place. He has two top 10 finishes at World Championships and has run '13.09.57 on the track. UGANDA Ran a Ugandan record in 27.46 when competing I 09/12/1996 in Laredo, Spain on 19 March. Ran '13.28.50 at altitude for his best 5000m. EUGENE I OR I Ran his PRof 7.38.9'1 for 3000m indoors when 1 oa12an9a9 finishing second at Mill rose in February. Has a best of ·13.02 outdoor for 5000m. Represented USA at last summers World ~~ competttorgroup World Class Participants Top Elite Women ,, Meseret is tvvo time Olympic 5000m champion after De far I I I regaining her crown in London 20·12. She will be bidding for a third in Rio this summer. She is current world record holder running 14.46 tem years ago her in Carlsbad. She is also holder of 6 World titles both indoors and out. KIPKIRUI I Caroline I F2 I KENYA I Caroline is an rising star in Kenyan athletics, she has Kipkirui had a string of successes racing Cross Country this ar and has a 5000m best of l5.24.66 O'CONNELL I Jessica I F3 I CANADA I Jessica has set PR's indoors over ·J500m and 3000m O'Connell and outdoors over 5000 and 3000m last year. She represented Canada at the Commonwealth Games in Glasgow and has a best 5K of 15.55 set in 20'14. She was 8th at last summers World Championships and was 4th here last year. LAHTI I Sarah Lahti I F4 I SWEDEN I Sarah set a National Record for the mile this year running 4.30.42. She competed at the World indoors in Portland over '1500m. She has set PR's indoors over 1500m, 1 mile and 3000m this _ KIBET I Elvin Kibet I F5 I KENYA I All-American whilst at the University of Arizona. Has 5km best of 16.04 set in San Jose in 2014. KUIJIKEN I Susan I F6 I THE I Susan claimed the bronze medal atthe 20·15 Kuijken NETHERLANDS European Championships over 5000m. She is a former NCAA Champion over 1500m and also claimed an indoor title over 3000m whilst at Florida State. He PR for 5000 is '15.04.36. NUKURI I Diane Nukuri I F7 I BURUNDI I Diane is national record holder for ·1500m, one mile, 3000m. 5000m. 'lOOOOm and the marathon. She is I o5124tt I o2no119s9 I o2natl995 I o2Jo4tt99o 07/08/'1£186 I ·J2Jo·Jtl984 '~%competttorgroup Event Highlights Health & Fitness Expo April 2-3, Carlsbad Village Dr. Junior Carlsbad April2 1,500 Children Ages 12 & Under One-Mile April2 Carlsbad 5000 April3 •New Men's Masters World Record •New 1 mile Added to Race Weekend •New Elite Athlete Course-Making route more spectator friendly on Carlsbad Blvd. •Two Custom Carlsbad 5000 Pizza Port beers for second consecutive year ~fliP'-"~ competttorgroup ~~entSummary & Economic Impact Economic Impact Total Economic Impact $3,369,550 Direct Spending $2,029,850 Indirect & Induced Impact $1,339,701 Taxes & Fees Generated $178,893 -------- Hotel Impact I Total Hotel Room Nights 2,490 Average Nights Stayed 2.7 Runners Out-of-Market 32% Visitors in Hotels 40% Reported ADR w/Tax $151 Total Hotel Spend $376,103 Attendance Figures Registrations 11,217 Pick-Ups 10,921 Finishers 8,328 Out-of-Market Visitors 5,436 Expo Attendance 14,277 ~~"""- competttorgroup Event Collateral-Save The Date D istri b utio n: 20,000 Jlll ANNUAL A "RDak. •o/lbd.l• Sl GNAT U R E EVENT APRIL 2-3, 2016 5K ! All DAY 20K SATURDAY 1 MILE A 7lotcJt:.7o:7loU' SIGNATURE EVENT APRIL 2, 2016 DIAPER DASH i TODDLER TROT 'A MILE i V, MILE ! 1 MILE ~~ competttorgroup E:v.ent Collateral -Poster Jl11 ANNUAl A "'R.taek.'n/R.alL~ SJGNATtJRE (VENT APRIL 2-3, 2016 5K All DAY 20K I SATURDAY 1 MILE Distribution: 2,500 ~>-~~ competttorgroup • • c: 0 ·-0 +-' ::1 0 .c (0 ·-'-... 1i) ~ ·-0 Social Media Your Fans People Reached People Engaged t::eopi~ Women !1161% Your Fans U.11J% 13·17 Men 0.154':~ 38% 11~" Facebook Fans: April 8, 2013 -2,578 May 28, 2014 -3,594 May 27, 2015-4,597 May 15, 2016-5,284 Rock n Roll Marathon (Jt. .@Lagat1 500 WITH A NEW WORLD MASTERS 5K ROAD RECORD. 13:39 unofficially! #CarlsbadE>OOO RaceRaves Carlsbad 5000: The like Page · world's Fastest 5k 11 1 It is great to see that so many runners enjoyed their #Carlsbad5000 experience! Multiple events, multiple days, 20K all day ... with so many positive posts we believe it is time to share your experiences with the world I Visit RaceRaves.com to help shap-e future runner's decisions to run Carlsbad, it's fast, it's free, and it's easy. #LeaveYourrv1ark #Ravinglunatic ""' ~-·· competttorgroup ~,ii~;itot.~ Website ~;;;{~R~~ ASOUlTilf RACE fiNliHfR lON! CHECK OU!Til! RAC£ ,,,,,_. WqA~~· N!Y ' K di "' -~."#0~" 'Jill~imt'BJN" t" oJi t \ ' f '\ {i' t: Ji., ' ' 'i ·§~-~ i!; '~Nt •f) ~ 8 l 't\X"'~;\,'e '' ' ~ £L; Y<»:: 419 " iff/!8 ' HIGHUtiHTS Jij, 1, jjg:fffl$_1;,;,. $f ;&t '*'" f ,:!)~'/ '*' c~ ICHEDUl! Of [IIHI!S !lEVIS & PROMOTION$ 2016 Car!gbad 5000 HlghUghts 2016 CARlSBAD 5000 HIGHliGHTS Di, , 'II, E3 WEBSITE IMPRESSIONS Pageviews Unique Pageviews Unique Visitors Average time spent on the site Source: Google Ana lytics Report 318,819 202,803 107,735 3:56 ~" competttorgroup pigifal-Email Marketing Train with Us on the Coast & Earn This S\veel surfside Swag! ~'J>«:7lua MARATHON SERiES' CARLSBAD 5000 APR 1-: Join Us on the Coast & Save $10! Join us at U1e Carisllad 5000 AJI Day 20K on Apn! 3_ and earn thiS sur1sH.i€.: s•Nag! TI1E AU Day 20K {that's four 51<sl) is the perfe-ct •.,vay to slay on track 'Nilh your !ra!nir lor the SuJa Rock 'n Roll san Diego Maratr1on This event IS approac-hing setlout Don't miss the oppr.)rtumty to ROCI< this coor coas-tal course rn carlsbad ~now and save S10 with code Rllt.ICB10~ Co!.fe RUl/CB10 is. vatri on the Al!Day20K and expires, ?~·1 ?J16 ,r,;t ! l.E.&cm p;rr Hey San Diego Runners! We've Got a Discount Just for You! ~><!Roil MARATHON SI!.RI£5' CARLSBAD 5000 APR 1-2 Party by the Sea with Us & Save $5 Stay tuned up for Suja Rock ·n· Ron san D1ego and jom us tor the Carlsbad weekend. on Aprl! 2-3. 20tB Thts is one runn;ng party you don't want tor: You'!i experience-a coastal course, Hve-entertainment and tvvo complim beers In me PtU.1. Port Bee-r Garden at the-finish !ine festival (the perfect p! flaunt your participant tee and finisher medal_) Wft!l the an new Saturday 1 Mile. you can make tt a whole weeKend or runn!r Run bOth days to earn douNe the medals and tees plus a commemorat11/e pu Remster now and save S5 with code SDRUNSCB Celi-e SGRU1·1SCB ls ·1alid on tne 5K and Ali Day 2DK and e:~prrr;s 3113115 !it 11.5-9pmP$T NE'N: Junior Carts bad Finisher Medal! 'Rack.,., '"Rc!rll MARATHON SERIES" JUNIOR CARLSBAD 5000 APR 1 They'll Have So Much Fun Earning This! T11anks for registering your litlle Rock Star tor !he Jumor Carlsl:lad 5000, on April2 Now~~ t111s beachy bling they'll have so much tun earning on Race Dayr ~~'~ competitor group ~c.ldio & Television ON-AIR PROMOTION: 91 X will produce a 0:15 second recorded spot for promotion. 91 X will air a minimum of 190 live and pre-recorded 0:15 promos between February1 "-April 1. 91 X will air additional recorded and live mentions, as available. MISCELLANEOUS RACE PROMOTION: Race team formed by air personality, including pre-race promotion of air personality's team. Front page listing on 91X.com homepage for one week in February or March. Logo and link on 91X.com events page from February 28 -April 3. Distribution of race entry forms at 91X events February-March 2015. Inclusion to a minimum of one (1) 91X e-mail blasts to 91X database members (one, 1 month out, and the other, 2 weeks from the race (ideally on TuesjWed the weeks of February 22 and March 14). Dedicated email to 91X database with special offer to 91X listeners: $5 off and a free promo tee to the first 50 who register; as well as a corresponding Facebook post about the offer. KSON IT•s ABOUT THE MUSIC 20 x promotional mentions per week (:15 or :30 seconds) 1 week of Morning Show or PM Drive Giveaways FM94/9 20 x promotional mentions per week (:15 or :30 seconds) 1 week of Morning Show or PM Drive Giveaways Easy98.1 2 week on-air registration giveaways (dates TBD). We will direct our listeners to a custom contest page to enter to win with a minimum of 30 on-air promotional announcements 40 x promotional mentions (:15 or :30 seconds) 1 week of Morning Show Giveaways ~--competttorgroup Advertising -Digital CARLSBAD 5000 --WORLD·s FASTEST5K ---' A 7llaalcwl'lalt£ SIG~ATUU !VENt ,._,....ftLSBAD 5000 SAVE$1wmttobl;, · CBSK16 CARLSBAD 5000 WORLD'S FASTEST 5K A~~· S!GNo\IUU ~VU<T SAVE$5 WITH CODE CBSK16 GOOD FOR: ALLDAV20K ANDSK ~-~~ competttorgroup Advertising -Print Paper Napkin Inserts 31~ ANNUAl ---WORLD'S FASTEST 5K --- A "RR::Tc/c.•,a:''RDIL' SIGNATURE EVENT APRIL 2-3, 2016 -------------" ---~----~-----------· ------------------~----~-~---~---------------------~- 5K ~" competttorgroup ~rJ'~~,f:CGJrlsbad School Distribution Carlsbad Educational Foundation Saturday April 2, 2016 Health a Fitness Made Fun For Kids 12 a Under The Zi"'annual Junior Carlsbad 5000 encourages ,outh fitness edueation and FUtl! Share the wealth of fitness ltnowled!Jll and health' lifesbtlehabits that running pro'lides your child. Join the running fun as !housandsofkidslake over Carlsbad 'lillageon Saturday. AprillZUJfiforadayof!itness fun. Register to run solo or .recruit their running buddies amf classmates to compete for the school championships. Don't let yourohild miss out on their lime to shine at.lunior Carlsbad! SIGN UP ONLINE FOR ONLY $20 USING ONLINE CODE: SCHOOLI6 Registu d .. at http:/IWIIIW.I'IWOCknroll.eom/carls!wl-5000/tlte-r=.! dislam:1!.! Be sure to select your school from the -rlroprlown menu during re-gistration anrl enter code: SCHDDLI& in the ... coupon code)' fielrl. For paper entry frrrm{s} or questions please email earlsbad5000;[compolitnrgroup.eom or caii851HSD-Il510 fVEI!rlliSHI.IIli!TS • II iarss for Everv Age ilPWJl oml fitll,;s l£Oel • finisher lf•rl~ k•ill'derlt< hl!rl' ParticiJ)ilnU • St)flish~"'tioipant i£E ar,d lioorlio Hag • Catererllm fur Scllocl Ci1all;mQe Champk<l • lro,.ikfor TllJl a fioy/llirl fini*.ers (a!!fS 5-IZ) • fiflllEiits the c,.J,;i,j td!Ealillnal frnmdl!iw SCIIOOI. CIIAMI'lDIISIIIP C!IIITEST! Stooerts "' irr•<.C to tal:e J)i1l'! in the School Ch.,~ioo<rlpt The <l'OODI will the watest .. rtwlr-oiH btll hr•QiiDi rj~Jhb fw !he next El±ool>•ar "' COOlltg [~Jc "' arlrllioo. awarm ·oiH be!JI'emerl !Pllie lr!J; li>te mols ""'toe 1• pi"" sri-Al!ll wm '""""' , oa!Brerliuncll fr. pricipants lrm Rmfs! CARI.SBAilSll!ID p,.,b older sfulings oml te,OO,., can jllil1 the f[n,;s fur oo Smg.,\pril 3"'fw lliE 31' ~nni<ersar> of the C.-lsb•rl5UOU.Iho Vlorlff, fades! 51:! ~ri~Wdt!i.sf;rerh.>d~}·~'f'A.\oz~b}-~~6-..~f.ftf.Ji.«dS*.zil7is!?i1..dn.:::t.rd:umliiiffifhd.E~WM~I'c.!'lll'i.ffl<.fa.-ME~~~..w. Distribution: 81 Schools 1,500 Classes 32,000+ Paper Flyers and now also sent out digitally Please Share The Enclosed Junior Carlsbad Event Registration Information With Your students! We invite )WI stlJlillffits amJ tlt"'r -ro joinintlre lim oflheJunlor COilsiN!d 5oo:J ond c-0000 roruting "''""ts that vn] 1a1<e jilaoe on the wl!<!il<end of Apti 2-3, 2015. Maintaining a healthy lifestyle""" proo'..oting health ~ ls important ror e\~ryoo& s:nd !hars w'hywe bring IDgefuer trus run, festf<~a, 1ID'lws e'!Jalt to -stuOOnts. san Diego is agreatjiiaoeroW., jil!lyaoo g~M<>lfull:atl>n-•oo-JI's • great plaoe to eMan!le '100' frt'""' program too! JJJstlor 1--m 12l111<1 un4et, 1he JuniorCatlsbad "'"'ntfeatu!es aS!lliesol roces from 25yard diap<;rdas!oos to 1-miefimmns. E""'Y cllil<! recei>>es • finisl!orsmooal, T-shirtaoogoo:lie bag! Awmtlsareg;,,.,. to !he te:t>llltoe 1!1!1oodgir1 fmislle1s ln OOcllag£ group(>-12). Returning hyJ>!l!Pl'laroomond, -ts oroooofueroonrj~~re invlte>:f rotlll<e port in theSclloolChampionship! Thesdloolwllhthegre~testporticipalion Willllolil bragging!ights l<>rthe _,.Jtro 'Ji'S>' as CoW!IyCharnl>ion lllT<Iwill """"" a oorrrn&JOOtatl>repiaq11e.,loin !he S<:hool Cl!ampi>nsl>ip 011<1 startMI111ng to get in Shape 31M!hm !tin! StOOents 12 and under can "'!Jisll>ronJine rorthe '"""at are<luce<lprire of only $20using tlteooloo role: SCHOOl16 Pare-nts, te:acfletsanddbMren are also lmffie-d to pin tOO run ror the 3-1.s! .Annl~olersar)'Ofthecatlsbad woo on Sum:tay, Apti!3. With se•m 52parate rams, rtmnersandwa&ers Gf all ages ami aN!ities mn get ln~IONed in this J,, 1 miileeJ..enl P!Wes wll bew ... ~to the top 3 male am:trentale finishers m each agedJ!.'iskm, l!'l'dOOiltg a ~"'il"j>laqllo. E>'&fjparli.'ipant,_,., a T-srnrt, m-amlgo00ieb39! A fastaoofoo""""*' and a pos!-taoe Partyt>y1h• Sea C001jilalo1he weel<ooo festi>litlos. The endo.sed registrntioninfonnationbas been approved for distributio-n to your students. Thank you Jor I handing them out as soon as possible. For """" intormation otto reqoest a paper entrytorm, please ront>ct Carl;bad 500ll by phone at ll58.4W.551G or email cartsbad5000@00fltjlf&l1tatg:roop.oom. Piease t;,isJt trttp'ttwww rumocknroU C011llcarl.~-Wot!:lhe- rare=MJStanc.esi ID1' race details. 1N-elook for~~tard tosooing yoo:r-s::hool t.e&n at theJunm.t CarisbOOon Marth 28t Sin<ero'ly, JwtbtcarlslladOOOO CarlsbOOW1H} '~- competttorgroup GfCJSsroots • Movin' Shoes Monday Night Run • Road Runner Sports Adventure Run • Local Running Groups • Graced by Grit • Pizza Port-Bressi Ranch Fun Run/Kick Off Party • JUST Run ~~ competitor group IIrt~'(.)i€es: Digital Marketing Digital Media Marketing: $4,884 LA Marathon Virtual Goodie Bag 2016 LA Marathon Compeliro Group !oc. MakeMie Gee 9477 Waples Street Suite 150 San Diego, CA 92121 Invoice details Please SubmltChe<:kTo: .sn Ffglleroa Terrace. los Angeles, CA90012 Order #59860 Your payment mllSt be made within 15 days of this invoiCe or you wm be accessed a $100.00 late fee. Booths and Options Name Virtual Standard Goodie Bag Order Summary Booth cost Option cost Credit card processing fee Totai discount Total cost Size/Quantity Cost Fees Price/amount Virtual Standard $1.525.00 $0.00 $1.525.00 $1525.00 $0.00 $0.00 $0.00 $1525.00 Shopping Cart Ccntenrs CaiTrack Digital Spend Fortius Media Group, LLC. P.O. Box 6450 San Jos~ CA 95150 Phone; 608.239,3785 tnvqtee#: 0000~ Competitor Group h·1akenzie Gee Competitor Group """" No•.<WJber 2:3 . .W15 9477 Waples Street, SUite 150 San Diego CA 92121 To Pay Your IIWOI« online • eatattceoue lUS"D)t SMOO.OO 1. Oo to: http.s:fil'orti:Uiffilldi~.rnllhoob.eomioe:od~ 2. Enterlh!:s ~; 3P~SII\'q(f,vfsGmae non~.· J -trlpt!On I UnUco".l$1 .. IQuln•'YL l>tlto(l) ?lint 1. Pnnt ed P"S&S in Oecember 2015 and FebruM'J 2016 in 1.000.00 Advertising Cafirat.k:com. Ad pagesdu$ Decembef 10 o£lnd P"ebtuafy 10. Dirgtta! 2. i23x00, 160:cl00.'300x250 banner ads. Dee i-AprilJonCal ~.00 Advlfrtlsing: Tradc..com and Latinoseorriendo.com. Emtlif: S!asl'$ S. Ema~ blast$ 'l.ilh off~rs in O.Cembeer, Ja!W!tt)', Ribrual]'. soo.oo March, to Caltrack..c:om emei! blast bsts (15,000). Soc-.ali"044ia 4. Sooal me-dia offef$ on ca! tracll.com aru:lla1moSJ;otm~ndo.com 0.00 NOTES: Sanner ad:i are 728:-:00, t&Ol£00.300x260. Page !1$ S. t25xl0.S75 trim. 7,S0~9.50tive ar&o.. S.ru! olt i3d& to Aax Lorwn, t~dJgu.phics@gmaa.com- Bring Back the Mile Name:Mat&nlie Gee (The sender of this li<l)imentls unvarlfl&d} EmaD:mg~mMlll&_c;:tLOl!fl..m.tn Payment Sentto:Jll!!!!.m.a.niBC@bfinobacldhem!!.u'M! Order Descriptlon:Shopp.lng Cart Item Total:.$359.00 USD Sules Tax:SG.OO USD Shipping: SO. 00 USO Ham::lirtiJlSO 00 USD TotalamountS359.00USD F-nnmunt:-S11t71 USO NetammmtS31tB.29USD Qty Item custom:-33229237533857-33321n909265744674-405714ea55a5S070.l"JS\l:Jb0767db00d0, Date: Mar 8,2016 TmJe:08:'32:32 PST Stalmi:Complelett Payment Type: Instant .Z.OCO.OO 1.000.00 2.000.00 0.00 ~competttorgroup Invoices: Print Advertising LA Print Advertising Invoices. Total LA Print Ad spend: $8,575 §anta monica JDaifl' :)Dress Insertion Order/Contract ""' " 1640 5th St. 5•1!" 218, Santa Monica, CA 90401 • 310-458-7131 • FAX 310-576-9913 • www.smdp.rom I CUSTOMERBIWNGINFORMATION I DETAIL Company:._~for~2UP1~.~---~~----"~--"-~--~"----~----~ l:lri!:w kct 4cct I ~--···~"-"-· A!illllll ObOrdu liiiii't ORm> __________ c., ____________________________________________ -------------------------I g=::: OWSD _____ ~ QPWJ[j)UW{ Fim:: ~;.. La:~----------OSpedd ~ -tSS$22f!...3762 .. ______ ·-Fat: ~----·. . ·" .. 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Box 6450 San Jose CA 95150 Phone: 608239.3785 Competitor Group Makenzie Gee Competitor Group 94n Waples Street, Suite 150 San Diego CA 92121 Invoice I: 00000222 Date: November23, 2015 Balance Due (USD): $5,000.00 To Pay Your Invoice Online • 1. Go to: htlps:llforuusmediagroup.freshbooks.oomlcode 2. Enterll~s code: 3P3hiSWq9wfsGmae Item ·r Description I Unit Cost.(Sj jQuantityJ Price($} Pool Advertising 1 _ Print ad pages in Deceniber 20'15 and february 2016 in CaiTraciLcom. Ad pages due December 10 ami Febru31Y 10. 1,000.00 2 2,000.00 ;~--~-- competttorgroup Invoices: Out of Home Advertising Billboard/Radio Advertising Invoices. Total Out of Print send: $6,375 Billboard I ··""''· i>AOI:IOF4 t>Aff::-~;y .. J&;:-ts YAlESJ'£RSOX. !>.""lr4,,/!.:o!lm~a~~1MN\ 01¢SS~;:J~PTIIS~I!!ll' C.'1'.JI_il_n~,.y«fjf~.u.tbehMI'fl.tl~~lhgJQ;I-'IjHWr-ttJW!,'fldwnith<jrpm'.Nt. HH$ ».(iRftMr.NT ,vm Til<\ <:ornt) HI\ UISI'tA ~'hl\ HEJ.\1:1.<\DHt !S $\;JHH • .'f TO Tl!E •\l'Pit0\',".L. 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TIRf AGQ;tMt;N".i' .MAVB£ rxu:urt'O INSZ\'~I,CQtr.!fn:KI'IUtlS:.UCffOfWJlJCUJff4!-I.Ol~.lordMDYII.f.SA.'rllC0r\'.AGE!fC\' ANMtRllJ1;':51Wl,UO.Ytbi:TOHJ:t11.J!SUfl'lilAND WAII.IUI~'JUU'l'l'1'fllr\' ,u!F,ALTi1UIIt7.t:D'tO.£XOCUI£Tif£S.. .. MtOl'l ~Of AN'DJil.J,jD 'm£.U»'fltlltVI A.l'IPntATTIIKAP\'JMTI:SfltAfi'NOY"t:i'l.Utl. ACCH•!lo:l)AMlAI.>fiHiHTOO'<' OUHtW~fMEDJ. ... ___________ n;·n ____ _ t P«<IO C~ Mo>M,IIlhl,.; W"-Wcd:Jy;4W=4 Wcrb; DaDdy, OT~ TimtTf.#fffifarnl.:l ~.oro.lllJ Entercom CONTRACT •entcrc:om Lns Angeles KSWD-FM Boulevard 19th Floor CA 90036 ~·500 And: Competitor Group Inc 94n Waples Street Suite 150 San Dlego1 CA 92121 "'Line Ch Start Date End Dale DescriptiOn 1 KSW003!30f16 04t01/lfi M-F ~ EndOate .w..~~!l.Y.~ §.p~ Week: 03125116 04i03it6 --I!.'TF><~ 5 2 KSWO 03/30116 Q4i01/16 ~F §J~~ Weekdays f?.P_QM:Vfl~t~ Week03128116 04103/16 --WTF--5 3 KSWDO:V30/16 G41!lll16 ~F StanOate End Date yteekd.ays. ~W~. Week 03/28!16 04!D3f16 -~W1T-s Start/End T1me Days 6a-i'p _IJ%!ffi: $400.00 7:00 PM~11 00 PM !3m $5000 6.00 AM-12::00 XM &rt!.t 525.00 Totals Pnnt Date 04/i 1116 Page 1 of 2 ('Q9!JJi.!!,Cf/ Revis!9n l 578130 t :M:Oid~ Spotst Length Week Rate R1n TypeSpols Amount "" .30 ;30 0.00 NMj 5 SZ,OOOJ)6 NMI 5 $.25000 NMI 5 $125_00 15 52,375.00 ~ competttorgroup ~~~'~:Q)i~es: Promotions Promotion Items: Koozies promotional.com 128 W. Minket St '"Celina. Ohio ~ 45822 Email: accounting@1olallypmmoltona! com Paid Invoice Sales Order Number {0521691) Date: 112212016 CC.m .... O<G<o.p,loo Cwio-Iofo~•doo F..::.:-:~1::,--m. --h,7;k;i;;J.;.;;;;;J;.-;;-~- ~~E HIIW HPO!Ch~l-=t l9477W~l;;~St.,.So.IUHG BrchsuOrdu#:: !&n~,CA9112! ' ~turo~~UtPhol:le ~Hi-5!4--1485 , __________________ , _____ , ___ , iCompfli'tocGnmp, ln<>. ~riEG.E ~4?'i'VI·'~Ii!sSl,.Suittl5:0 )'hnDlllg:n, CA 9Hl! ------~-~~-~~~ .. Chap Stick ~Spec/allies Group inc. e~ ~a63Sim"Aihr.StJMt·S.ulttti•SnnOJe~.o,Citlfmr>lltl2"tl1 IIS&l!i41-noo-www.,~;gtnt.tllftl: SOLD TO ATIN: ACCOUNTS PAYABLE COl>l!'EIITORGROUP JNC.-CARLSBAD 9477 WAPLES ST. STE. 150 SA.'!DlEGO, CA92!21 int'Oire:@competitorgroup.com iri\iOl.;l""No. I INVaJ0300J()O ~f'?-I<.'I'TO ll\'VC00300500 SAltS ORIJl:fl NO. CUlll"OME"l NO. ORD."\0021!9043 ELI'lEl05 1'1\'0lCEP.I\fiO: 1'0~ 06-3().2015 BEKAH :;;;;u. I TOT.\l ,J,~.jClW,IT UU~ S62SJ2 aHif" TO INVOICE COMPETITOR GROUP lNC ·CARlSBAD Al1n: 9.177 WAPLES ST. SlE 150 S.>\NDIEGO. CA. 94121 (l,..,.fi .tt.,.Pitiir•Te-DIJ¥!. ~~-rPuRCHASE AUTHOR·~r'ERMS~~ ... ~~~--"'~-~---~---~-~~-" 1 1 06-3~'1!15 Oi-30-2015 BEKAE ~"EUO I SALESPERSON ! loL'>F.KNUCC'l I SHIP VIA UPS GROUND I FOD SOURCE I ITEM NO. i DESCRIPTION l=ro1~n UM EACH ••• IOJUSBAD Mlli'l UP B,I\LM 0(0 ••• I 19RliSOOOIJOOO UM E.o\.CH ORO ISETL1' CHARGE B(O ... I UM ORO e.•o $HP ! UM ••• .,. ••• "" ORO B/0 ••• UM ORO .,. ... UM ORO DIO SHP UM ORO .,. ••• -GROS"S }\DIS-cOUNT S545.00 FREIGHT !ll'A:K $39.72 rHANK YOU! QUANTITY 500 UNIT (t DISC 50Q EXT 1 UNIT Q DISC l EXT UNIT DISC £XT U-NIT DISC EXT UNIT DI$C UT UNIT DISC • •• UNIT IHlC EXT UNIT DIIIC en NET $0.00 PAID Sc!J.OO AMOUNT DUE PRICE: $0.991), so.oo' Scl95.oo1 sso.oool $0.001 $5o.oo: S628.32 $0.00 S6283; ~~ competitor group l'tl~6ices: •Promotions Promotion Items Continued: Total Promo Item Spend: $7,717.82 INVOICE PLEASE REMIT TO: MISSION IMPRINT ABLES INC 6060 BUSINESS CENTER CT #200 SAN DIEGO, CA 92154 800-480-DSOO BILL TO: SHIP TO: COMPETITOR GROUP MFM ENTERPRISES ATTN: ACCOUNTS PAYABLE 4898 RONSON CT.STE J 9477 WAPLES ST STE#150 SAN DIEGO CA 92121 SAN DIEGO CA 92111 858-450-6510 INVOICE# 324808 INVOICE DATE 1212lll!5 DUE DATE 01127116 CUSTOMER# 23279 ORDER# ORDER DATE REQDATE PO NUMBER TERMS OF SALE SHIP VIA 324808 1212812015 12/28115 CBAD16PROM Nei30Days TRUCKLINE ITEM DESCRII'TlON COlOR SllE ORDERED SHII'PED SHORT 00 PRICE EXIBlDED 3600 NLPHEM FITTED CREW CREAM s 72 72 0 0 2.95 21240 fiS33 NL RACERBACKTANI<lURQUOlSE s 144 144 0 0 290 417.50 6633 Nl RACERBACKTANK lURQUOJSE M 144 144 0 0 2.90 417.60 6£33 NLRACERBACK TANI<lUROUOJSE l 72 72 0 0 290 203..90 6 BOXES SALE AMOUNT: 1,256.40 160 LBS TOTAL: $1,256.40 INVOICE PLEAse REMIT TO: ~;::~u~!::~N~:;;::~~~oo INVOICE# 324603 INVOICE DATE 12130115 SAN DIEGO, CA 92154-DUE DATE 01m/16 800-480-D!OD CUSTOMER fl. 23279 BILl TO: SHIP TO: COMPETITOR GROUP MFM ENTERPRISES ATTN: ACCOUNTS PAYABlE 4598 RONSON CT.STE J 9477 WAPLES ST STE#150 SAN DIEGO CA 92121 SAN DIEGO CA 92111 858-450-6510 ORDER fl. ORDER DATE REQDATE PO NUMBER TERMS OF SALE SHIPVlA 324803 1212812015 12128115 CBAD16PROM Nel30Days TRUCKUNE ITEM OESCRIPTKm COLOR S1lE .,..,.,., """"" SJIDRT Ml PRICE EXlBO'D 3600 NLPREMATTEDCREWCR&IA s • ' 0 0 2.95 .?5.55 3000 M..PREMRTTEDCR&\'CREAM s 12 12 0 0 ~" 35.40 3000 M.PREMATlSla<EWCREAM . 72 12 0 0 205 21240 3600 Nlf'REMFrrTEDCREWCREAM M 11 11 0 0 2.!<5 li40 3600 NlPREMRTlEDCREWCRBV.t M "' "' 0 0 295 1711XI 3600 Nlf'REMAT'TEDCREWCRE.JIM M ,., "" 0 0 ,., .,,.., """ NlPREMATIED'CR&VCR:5Vd l ' ' 0 0 295 l!l<O """ NlPREM ATTEDCRENCREAM l 12 12 0 0 295 J-5.40 """ NLFREMRTJE}cru:'NCREAM l 216 216 0 0 2.95 637.20 """ NLPREMFlTTEDCRE't\'CREAM '"-7 7 0 0 ~"' 20.€5 ""' M..PRfMRTlEDrn5\'CRFAfA "-24 2< 0 0 295 100l 3500 NlPREMATTEDCR&\'CREMA '"-144 144 0 0 2.!16 ~-U.O 3600 M..PRBIIRTTEDCREWCR&M = • a 0 0 3.95 31€0 3600 NLPREMRTIEDCREWCR&W "'-" 12 0 0 3.05 47.., -NLRACERa>I.CKT.'V'b<Tl..IRIJUOlSE s "' " 0 0 290 1U44U 6633 NlRACERBACKT.I\NKTVRCOOlSE M 7 7 • 0 1.00 20.3>1 6633 NlRACSl:BACKTAM<:TURQUOOE M 12 12 0 0 2Jl0 ,..,. 6533 Nl RACERBA!X T..w<TUROUOOE M n 12 0 0 ~90 :ms.-ro 6633 Nl f?ACERS-\CK TANK TVfKX.IOOE l 1 I 0 0 2.00 201 6633 Nl RA.CERBACK TANKlURQUO!SE l "" "' 0 0 ~"" 17.4.00: "'" tllRACERSACKTANKlliRQlJOlS:E_ l 12 12 0 0 2SG 2<10iltl 6633 NLRACERSACKTANK1UR\.."'l10i'SE XL 2 2 0 0 2W '"" 0533 NLRACERSACKTANK11JRQU01SE "'-" 24 • 0 2.00 09.00 ""' NlRACERSACKTAN<l1JRCUOJSE XL '" "' 0 0 2.00 417.00 17 BO.xES SAlE M.KllJNT· 3,44410 511 lBS TOTAL: $3,444.10 Kick-Off Party Receipt c rs /cj,1::J~c,.f.:j f) ;) -d --. j-[--C"-f7y P l zza Port !l ress i Ranch 2730 GateK<W Rd Carlsbad 92009 Server: Bodfather Tlxf1 Guests; 0 House Single Can 1 (80 1!4.00) House Single !:an 2 (12: 1!4.50) Hoose Single Can 3 (7 1)5.00) Subtotal Total \llSA #XXXXXXXXXXt:X9"342 Auth: 025fll C 02/0l}/2016 2:37 PM 700D7 320.00 54,00 35.00 4(19 .0{1 409.00 409.00 +Tip; "Total; $700.- ~~~.QcL Thanks for coo lng i 11 for Tasty Gruh & Grn1H N~m ,Jl:iU<!Ptlrt .COil" ---t:hecx Closed --- ~ competttorgroup ltl~~<7>iC:i~s: Television Coverage Additional Online Television Production Costs: Invoice Pay To: lllvoice Number Awaze,LLC Invoice Date: Mar29,2016 POBax16871 Event/Project Carlsbad 5000 San Diego, CA 92176 Event. Dale Apr3, 2016 EIN: 27-0906363 Bill To: C~ent Competitor Group conracr: Rich Jayne Address: 9477 Waples Street Phone: 619-252-6503 City, ST: Sao Diego, CA 92121 AwazeVIdeo®gma/Lcom Allenlioo: Tracy Sundlun Production Services -Carlsbad 5000 ----_____ , _____ ] , Hem I Units I Subtotals t---·--------------------·------------------------------------------------------------------------1 ! Broadcasler (Toni Reavis) I 1 $1,5001 $1,500 1 I Lead Camera Op With Paoasooic DVX 200 1 $1,2ll0 I $1,200 I :·--------------------------------------------------------------------.-.-.---.-.-------------r---------------------------. ! Camera Op With Paoasooic 170 ______ 1 1 $400 I $400 1 ~NR Edit with upload (hrs) r=} $75 I _!~J I Webcasl edit and upload {hrs) I 3 $75) $2251 ---·---------------+--------------------t-----------1 selects and upload for Salmini Rfms (hrn) j 2 $75 ! $150 J ~!~~~~_;;;;;;~~!~~= ~~===~I=-~:==_ ==~~-----i~t~--=~~~ Thank you. Rich Jayne ~-competttorgroup z tl .. ~~ •• - •: i 1- •• <I)., a: I.IJ ~ ~ llllllt ~ 0 en ~ c 'f' 0 0 <41Z l'.l en C/) -"i ~~ c "'0 ~ 0 §! a::: 141 4 C) co C/) .c en "i:: ·-co c u ::l .... i::J E 0 '-"li E ·-i e c ~.[ ~ 0 ::l u -, B -w CJ 2-'-.::? e ....... l..;j ••• e=a Cheryl Gerhardt From: Sent: To: Cc: Subject: Attachments: Dear Cheryl, LCFF < Michael@lacostafilmfestival.org> Monday/ November 16/ 2015 12:14 PM Cheryl Gerhardt ruby Callihan; samr@visitcarlsbad.com La Costa Film Festival Overview & CTBID Grant Fund Summary EXHIBIT 3 DPI 2015 Receipt #2.pdf; LCFF _2015_#879_Design-Invoice_7 -6-15.pdf; LCFF _2015_#882 _Design-Invoice_9-8-15.pdf; DPI 2015 Receipt #1.pdf The La Costa Film Festival has successfully completed our third year, and has continued expanding our impact. With the help of over 168 volunteers, we have demonstrated our broad potential to bring greater recognition to the community as an arts and culture destination. Supporting that effort, the Omni La Costa Resort & Spa has expressed their desire to remain our permanent host and has set annually recurring dates of the first Thursday after Labor Day for our Opening Night. We are incorporated in their 2016 marketing budget and part of their promotional strategies for the resort. We welcomed the presence of Mayor Matt Hall, who read the Carlsbad Proclamation declaring 1La Costa Film Festival Dai as well as most of the members of the Carlsbad City Council, who were also in attendance. Carlsbad's Arts & Culture director, Vincent Kitch, and his department provided financial support, and has served as an important mentor to our efforts as well. District 5 Supervisor Bill Horn approved grant funds for the second year in a row, and was joined by District 3 Supervisor Dave Roberts, who also believed that the Festival offered key economic elements to promote the film industry in our area. The Festival itself continued to grow even after we printed the Program for it. We offered 48 films, with 18 featuring filmmaker Q&A's, and 5 world premiere films. Three free panels played to packed audiences, with the 1Reel Pitch' actually standing room only. This collaboration with our Hollywood partner, Mandalay Sports Media (MSM) provides a compelling new incentive that will attract promising future filmmakers to the Festival. Patterned after 'Shark Tank' but with an exclusive focus on filmmakers, top studio executives selected winners to assist in fulfilling their dreams and bring ultimate distribution of their ideas. We utilized the same PR firm, Q&A Marketing for local and regional media outreach, and supplemented with Stan Rosenfield & Associates for outreach in LA and their Hollywood connections. We were part of a national promotional campaign with Mamma Chia products complete with a video contest and marketing displays in grocery stores across America. We added a professional social media team this year to expand our exposure through Face book, Twitter, and lnstagram. We used GoldStar for a discounted ticketing outreach, and created a partnership with YELP locally and also for feeder markets in Orange County and LA. Overall we again hit approximately 50 million media impressions. The overall Festival attendance exceeded 4,000, but needed a better strategy for the marketing of our individual films. Online ticket sales did show purchases from 8 states outside of California, and 38 cities outside of San Diego County. The Opening Night 'Sip & Savor' Red Carpet Gala attracted our largest audience to date for that event and was spectacular. Most of our restaurant and craft beer vendors are returning for the third time, and have praised the experience and the exposure that they have received. We had a truly magical9/11 tribute night with the 1000 sq. ft. skydiver flag drop. The La Costa Honors Awards night featured the $1,000 high school short film prize winner; the 'Reel Pitch' winners; and the tribute to John C. McGinley. The special events attendance was up, but some ofthe films didn't attract as large an audience as expected. All the films did, however, average 4 out of 5 in approval ratings from the theater ballots, and several achieved perfectS's. The grant funds were used primarily for printing and design needs, so I'll attach the invoices for those expenses. Thanks again for supporting the La Costa Film Festival! · 1 Number of Attendees: 15,000 "¥:"~ Ml'%\l!N!f oomocro :J~Mi.Citlltf.i\if NOVEMBER Number of Hotel Rooms Booked at Park Hyatt Aviara directly through Carlsbad Classic: 401 Live Streaming: World-wide coverage 11/23-11/28 TV Coverage: Final Report (As of December 1, 2015; Subject to change; Affiliates listed are confirmed; Additional affiliates may be added, additional Europe coverage TBD) Affiliate Territory Episode #1 (ET) Episode #2 (ET) Cox Sports Television LA; AR; MS; TX; FL; VA; GA; OK; MO; KS; OH; ID; NE; NV; CA; AZ TBD TBD ROOT Sports, Southwest TX; AR; NM; LA; OK 12/3@ 8:30pm 12/3 @9:30pm The Comcast Network PA; NJ; DE; DC; MD; VA 12/13@ 1pm 12/13@ 2pm Channei4,SD CA (San Diego) 12/28@ 8pm 12/29@ 8pm WFBD TV 48 Mobile-Pensacola 12/5 @12noon 12/6 @12noon SWX Sports WA;WY; MT 12/10 @ 11:30pm 12/11 @ 12:30am FOTV USA CA (Los Angeles) 12/7 @12pm 12/7@ 1pm IJ!:j :X: ::r: H trJ H 1-3 ~ Cox3 CA (Orange County,) 12/5@ 1pm 12/5 @2pm Tuff TV Network National (digital broadcast network) 12/5 @ 1:30pm 12/12 @ 1:30pm Youtoo America Network National Cable Network & National (digital broadcast network) 12/5 @ 2:30pm 12/6@ 8pm The Family Channel National (digital broadcast network) Untamed Sports TV Network National (digital broadcast network); Puerto Rico; Middle East 12/10 @1:30pm 12/11@ 7pm FOTV UK United Kingdom (Sky Sports) 12/12@ llam 12/12 @ 12noon Cheryl Gerhardt From: Sent: To: Subject: Lisa Rodman <lisa@aguahedionda.org> Friday, October 02, 2015 7:37 PM Cheryl Gerhardt Tourism Grant EXHIJBIT 5 Attachments: Check Copies 1023-1029.pdf; General Ledger 8.24.1S.pdf; P&L 8.24.1S.pdf Hi Cheryl: Attached are the records I sent over before the event. The event was deemed successful with several learning opportunities for next year. First: We started the hotel promo too late and did not get hotel stays. We are starting on next year in November 2015© Second: We learned more of what worked and didn't in regards to advertising. More social media. Third: We aimed for 1500 and had 1000; the event was a lot offun and we are excited to move forward Fourth: Here is a link to the detailed analytics; by the email below you can see we didn't do a good job day of collecting zip codes but they came from all over as you can read in the reported link through Event Brite. My brother in law came from Hermosa Beach and can't wait until next year© Here is a link to the spreadsheet in Google Drive. There are three tabs within this workbook-one for Groupon sales, one for Eventbrite sales (sorted by Zip for Lisa), and one for square sales. You'll see the only one with useable data is Eventbrite since Groupon does not provide contact info for purchasers, and the square sales at the gate did not collect email adduces. ((My strong recommendation would be to get this one element if nothing else when selling tickets at the gate for both events.)) Let me know if you have any questions or issues. https:// docs.google .com/spreadsheets/ d/~ ALv7Kc3zmtfCMCH u R L68LH-KkUjOa FaODVHyrRW hQ/ ed it?usp=sha ring Cheers, Monique . ~-.·· 1 COSMETiC SOClA1Iv1ED1A CSM~&S¢ctft.~Ho~t~ ~am: (an) .4\Jt-54Ss• QJt: <858J m52.a5. ®l\>~ey If you need additional information please let me know; many thanks, L~s.C1 Usa Rodman Chief Executive Officer Agua Hedionda Lagoon Foundation -Discovery Center "The People's Lagoon" 1580 Cannon Road Carlsbad CA 92008 Office 760.804.1969 Cell760.271.1356 www.aguahedionda. org "In the end we will conserve only what we love. We will Jove only what we understand. We will understand only what we are taught." 2 2:09PM 08/24/15 Accrual Basis CARLSBAD (ROTARY) BREWFEST Profit & Loss January 1 through August 24, 2015 Ordinary Income/Expense Income Sponsor Fees In Kind Donations Total Income Expense Administration Advertising/Publicity Bank & Credit Card Fees Supplies & Clean Up In Kind Expenses Total Expense Net Ordinary Income Net Income Jan 1 ·Aug 24, 15 9,750.00 14,170.00 23,920.00 145.03 2,497.40 8.90 1,056.69 14,170.00 17,878.02 6,041.98 6,041.98 Page 1 2:19PM CARLSBAD(ROTARY)BREWFEST 08/24/15 General Ledger Accrual Basis As of August 24, 2015 Type Date Num Adj Name Memo Split Debit Credit Balance Police Services 0.00 Total Police Services 0.00 Printing & Tickets 0.00 Total Printing & Tickets 0.00 Sales Tax Paid 0.00 Total Sales Tax Paid 0.00 Security 0.00 Total Security 0.00 Supplies & Clean Up 0.00 Check 7/10/2015 1026 Mike Pfankuch Wristbands Union Bank 167.69 167.69 Check 7/13/2015 1027 Crazy T-shirt Deals 100 T-shirts Union Bank 889.00 1,056.69 Total Supplies & Clean Up 1,056.69 0.00 1,056.69 .In Kind Expenses 0.00 General Journal 8/17/2015 10 Cosmetic Social M ... Title Sponsor In Kind DonaL 6,500.00 6,500.00 General Journal 8/17/2015 11 Waste Management Title Sponsor In Kind DonaL 1,000.00 7,500.00 General Journal 8/17/2015 12 Palomar Water Title Sponso ... In Kind Donat.. 1,000.00 8,500.00 General Journal 8/17/2015 13 Carlsbad Magazine Booth Span ... In Kind DonaL 1,800.00 10,300.00 General Journal 8/17/2015 14 Zcode Magazines Title Sponso ... In Kind DonaL 3,070.00 13,370.00 General Journal 8/17/2015 15 West Coaster Tille Sponso ... In Kind Donat... 800.00 14,170.00 Total In Kind Expenses 14,170.00 0.00 14,170.00 Carlsbad Hi-Noon Rotary 0.00 Total Carlsbad Hi-Noon Rotary 0.00 Carlsbad Rotary Club 0.00 Total Carlsbad Rotary Club 0.00 Grants Paid 0.00 Total Grants Paid 0.00 Wounded Warriors 0.00 Total Wounded Warriors 0.00 No accnt 0.00 Total no accnt 0.00 TOTAL 39,619.12 39,619.12 0.00' Page3 2:19PM CARLSBAD(ROTARY)BREWFEST 08/24/15 General Ledger Accrual Basis As of August 24, 2015 Type Date Num Adj Name Memo Split Debit Credit Balance Total Penn. Restricted Net Assets 0.00 Temp. Restricted Net Assets 0.00 Total Temp. Restricted Net Assets 0.00 Unrestricted Net Assets 1,178.74 Total Unrestricted Net Assets 1,178.74 Advance Ticket Sales 0.00 Total Advance Ticket Sales 0.00 Day of Event Sales 0.00 Total Day of Event Sales 0.00 Food Vendors 0.00 Total Food Vendors 0.00 Sponsor Fees 0.00 Invoice 5!12/2015 0012 ... Premier Stainless ... "Brewery Eq ... Accounts Re ... 3,000.00 -3,000.00 Credit Memo 5/12/2015 0012 ... Premier Stainless ... Accounts Re ... 3,000.00 0,00 Invoice 5/12/2015 2015 ... Premier Stainless ... "Brewery Eq ... Accounts Re ... 3,000.00 -3,000.00 Credit Memo 5/12/2015 2015 ... Premier Stainless ... Accounts Re ... 3,000.00 0.00 Deposit 5!12/2015 1161 Walker Communic ... EventSpon ... Union Bank 250.00 -250.00 Deposit 5!15!2015 8233 Premier Stainless ... Title Sponsor Union Bank 3,000.00 -3,250.00 Deposit 6!11/2015 1220 WelkResort Booth Span ... Union Bank 750,00 -4,000.00 Deposit 6/22/2015 138196 -MULTIPLE-Title Sponsor Union Bank 3,000.00 -7,000.00 Deposit 7/14/2015 4861 Reliant In-Home C ... Event Span ... Union Bank 250.00 -7,250.00 Deposit 7/20/2015 34588 -MULTIPLE-Event Span ... Union Bank 750.00 -8,000.00 Deposit 7/27/2015 933 The JR Phillips Gr ... EventSpon ... Union Bank 250.00 -8,250.00 Deposit 7/28/2015 Homelife Realtors EventSpon ... Union Bank 250.00 -8,500.00 Deposit 7/30/2015 1716 Law Offices of Sta ... EventSpon ... Union Bank 250.00 -8,750.00 Deposit 8/10/2015 4740 Brubaker & Associ ... EventSpon ... Union Bank 250.00 -9,000.00 Deposit 8/17/2015 4203 -MULTIPLE-EventSpon ... Union Bank 500.00 -9,500,00 Deposit 8/24/2015 2111 Wiegand Real Est.. EventSpon ... Union Bank 250.00 -9,750.00 Total Sponsor Fees 6,000.00 15,750.00 -9,750.00 In Kind Donations 0.00 General Journal 8/17/2015 10 Cosmetic Social M ... Title Sponsor In Kind Expe ... 6,500.00 -6;500.00 General Journal 8/17/2015 11 Wa~te Management Title Sponsor In Kind Expe ... 1,000.00 -7,500.00 General Journal 8/17/2015 12 Palomar Water Tttle Sponso ... In Kind Expe ... 1,000.00 -8,500.00 General Journal 8/17/2015 13 Carlsbad Magazine Booth Span ... In Kind Expe ... 1,800.00 -10,300.00 General Journal 8/17/2015 14 Zcode Magazines Title Sponso .. In Kind Expe ... 3,070.00 -13,370.00 General Journal 8/17/2015 15 West Coaster Title Sponso ... In Kind Expe ... 800.00 -14,170.00 Total In Kind Donations 0.00 14,170.00 -14,170.00 Administration 0.00 Check 4/23/2015 1023 Joe Ramirez 3 yr doniain ... Union Bank 93.00 93.00 Check 6/30/2015 1024 Deluxe Deposit Slips Union Bank 52.03 145.03 Total Administration 145.03 0.00 145.03 Advertising/Publicity 0.00 Check 6/30/2015 1025 West Coaster Full Page ad ... Union Bank 1,200.00 1,200.00 Check 7/16[2015 1028 Susco Media Zcode Adve ... Union Bank 1,100.00 2,300.00 Check 7/28/2015 1029 Cosmetic Social M ... 6 months M ... Union Bank 89,94 2,389.94 Check 8/19/2015 1031 Cousins Signs 2,500 Flyers Union Bank 107.46 2,497.40 Total Advertising!Publicity 2,497.40 0.00 2,497.40 Bank & Credit Card Fees 0.00 Deposit 7!28!2015 Square, Inc. Depostt Union Bank 8.90 8.90 Total Bank & Credit Card Fees 8.90 0.00 8.90 Decorating & Slgnage 0.00 Total Decorating & Signage 0.00 EMT/First Aid/Fire 0.00 Total EMT/First Aid/Fire 0.00 Entertainment 0.00 Total Entertainment 0.00 Equipment Rent & Lights 0.00 Total Equipment Rent & Lights 0.00 Insurance 0.00 Total Insurance 0.00 Licenses & Permits 0.00 Total Licenses & Permits 0.00 Page 2 2:19PM CARLSBAD{ROTARY)BREWFEST 08/24/15 General Ledger Accrual Basis As of August 24, 2015 Type Date Num Adj Name Memo Split Debit Credit Balance Union Bank 1,746.26 Check 4/23/2015 1023 Joe Ramirez Administration 93.00 1,653.26 Deposit 5/12/2015 Deposit Sponsor Fees 250.00 1,903.26 Deposit 5/15/2015 Deposit Sponsor Fees 3,000.00 4,903.26 Deposit 6/11/2015 Deposit Sponsor Fees 750.00 5,653.26 Deposit 6/22/2015 Deposit -SPLIT-3,000.00 8,653.26 Check 6/30/2015 1024 Deluxe Administration 52.03 8,601.23 Check 6/30/2015 1025 West Coaster Advertising/P ... 1,200.00 7,401.23 Check 7/10/2015 1026 Mike Pfankuch Supplies & Cl... 167.69 7,233.54 Check 7/13/2015 1027 Crazy T-shirt Deals Supplies & Cl. .. 889.00 6,344.54 Deposit 7/14/2015 Deposit Sponsor Fees 250.00 6,594.54 Check 7/16/2015 1028 Susco Media Advertising!P ... 1,100.00 5,494.54 Deposit 7/20/2015 Deposit -SPLIT-750.00 6,244.54 Deposit 7/27/2015 Deposit Sponsor Fees 250.00 6,494.54 Deposit 7/28/2015 Deposit .SPLIT-241.10 6,735.64 Check 7/28/2015 1029 Cosmetic Social M ... Advertising/P ... 89.94 6,645.70 Deposit 7/30/2015 Deposit Sponsor Fees 250.00 6,895.70 Deposit 8/10/2015 Deposit Sponsor Fees 250.00 7,145.70 Deposit 8/17/2015 Deposit -SPLIT-500.00 7,645.70 Check 8/19/2015 1031 Cousins Signs Advertising/P ... 107.46 7,538.24 Deposit 8/24/2015 Deposit Sponsor Fees 250.00 7,788.24 Total Union Bank 9,741.10 3,699.12 7,788.24 Accounts Receivable 0.00 Invoice 5/12/2015 0012 ... Premier Stainless ... -SPLIT-3,000.00 3,000.00 Credit Memo 5/12/2015 0012 ... Premier Stainless ... -SPLIT-3,000.00 0.00 Invoice 5/12/2015 2015 ... Premier Stainless ... -SPLIT-3,000.00 3,000.00 Credit Memo 5/12/2015 2015 ... Premier Stainless ... Sponsor Fees 3,000.00 0.00 Total Accounts Receivable 6,000.00 6,000.00 0.00 Cash on Hand 0.00 Total Cash on Hand 0.00 Due from Eventbrite 0.00 Total Due from Eventbrite 0.00 Due from Sponsors 0.00 Total Due from Sponsors 0.00 Due from Square 0.00 Total Due from Square 0.00 Undeposited Funds 0.00 Total Undeposited Funds 0.00 Furniture and Equipment 0.00 Total Furniture and Equipment 0.00 Marketable Securities 0.00 Total Marketable Securities 0.00 Other Assets 0.00 Total Other Assets 0.00 Security Deposits Asset 0.00 Total Security Deposits Asset 0.00 Accounts Payable 0.00 Total Accounts Payable 0.00 Due to Beneficiary Partners 0.00 Total Due to Beneficiary Partners 0.00 Due to Oktoberfest -2,925.00 Total Due to Oktoberfest -2,925.00 Sales Tax Payable 0.00 Invoice 5/12/2015 0012 ... Premier Stainless ... Out-of-state ... Accounts Re ... 0.00 0.00 Credit Memo 5/12/2015 0012 ... Premier Stainless ... Out-of-state ... Accounts Re ... 0.00 0.00 Invoice 5/12/2015 2015 ... Premier Stainless ... Out-of-state ... Accounts Re ... 0.00 0.00 Total Sales Tax Payable 0.00 0.00 0.00 Other Liabilities 0.00 Total Other Liabilities 0.00 Opening Balance Equity 0.00 Total Opening Balance Equity 0.00 Perm. Restricted Net Assets 0.00 Page 1 EXHIBIT 6 Attendance • 46,179 TV Times • Thursday, March 24: Spm-7pm PST • Friday, March 25: Spm-7pm PST • Saturday, March 26: 3pm-6pm PST • Sunday, March 27: 3pm-6pm PST Field Strength OVERVIEW • 97 of the top 100 players in the 144 person field Winner • World #1 Lydia Ko • 9th career win for the 18 year old Kia Extension • The Kia Classic will be held through 2018 at the Park Hyatt Aviara Resort • 2017 Kia Classic to be held March 20-26 Visit Carlsbad Tee Fence Visit Carlsbad Leaderboard Ad on Hole #18 Number of Impressions During Broadcast In-Telecast TV Units Publicity TOTAL Domestic 11,004,893 662,986 11,667,879 International 52,263,050 Value of Impressions During Broadcast In-Telecast TV Units Publicity TOTAL Domestic $220,098 $13,260 $233,358 International $1,045,261 $0 $1,045,261 Screenshot of Visit Carlsbad Tee Fence During Broadcast TELEVISION Global 63,267,943 662,986 319,266,795 383,197,724 Global $1,265,359 $13,260 $3,192,668 $4,471,287 I SOCIAL MEDIA SNAPSHOTS LPGAQ { 'vldeo} '"I like the vibe. weather & people in carlsbad· lpga_tour I usually do sprint workouts on a treadmill, but hard to argue with the weather and scenery in Carlsbad, CA! Perfect afternoon with a beach run! • @mpressel • 7031ikes Tiffany Joh Taking over @LPGA's snapchat (LPGA_ TOUR) 2morrow. Tune in 4 beaches, burritos, & beyonce. (Well, 2 out of the 3) San Diego native and LPGA Player Tiffany Joh announcing her LPGA Snapchat takeover highlighting her favorite stops in Carlsbad e971ik!ls ilheelee Great day to be at tho office ?J -6Pl ~-@lj in CJrlsb~d for the finC!I #kiacfassic #~,,b.,>nnlf<"', rh #carlsbad Cheryl Gerhardt City of Carlsbad 1635 Faraday Avenue Carlsbad, CA 92008 FINAL REPORT-CARLSBAD MUSIC FESTIVAL' EXHIBIT "l "Carlsbad Music Festival has quickly made a name for itself as one of the best single gatherings of diverse, avant-garde musicians in Southern California." -San Diego CityBeat, August 2015 The Village Music Walk was held Saturday, June 18, 2016. It successfully drew a record-breaking 3500 attendees, including visitors from San Diego County, Orange County, Los Angeles County, and beyond. Our Festival webpage features the latest reviews, press publicity, pictures, and pdfs of our marketing materials. Please visit the page here: carlsbadmusicfestival.org/2016villagewalkwrapup This season, the CTBID grant supported both our 2015 August Festival and our upcoming Village Music Walk in 2016. The CTBID Grant for the August Festival was utilized to execute the following: a direct mail and social media campaign, a grassroots and online campaign with our partnering hotels, creation of program guides and directories, and obtaining Festival photography and video footage (to be used towards future promotions and branding of the Festival on social media and on our website, including our Village Music Walk on June 2016). Some of these campaign details included: 1. Direct Mail Postcards were mailed and distributed to traded lists with like-minded organizations including Ojai Music Festival and Long Beach Opera, in addition to past ticket buyers located outside of Carlsbad, to help draw in cultural tourists. 2. Facebook ads were launched to reach outside of Carlsbad, with a combined paid reach of over 44,000 and garnering over 2,500 engagements. 3. Hotels were listed on our website with google tracking links and promo codes where possible, and were promoted on our Facebook page. We look forward to reporting those final marketing results following our June event. The grant further supported the Village Walk through the hiring of a marketing consultant, additional direct mail and targeted social media campaigns. Details include: 1. Marketing Specialist/Consultant-The Festival brought on a marketing and social media consultant, Marjy Taylor with a contract extending from April1 through August 31, 2016. We are allocating a portion of that contract to this project. Ms. Taylor served as the Director of Marketing at Mainly Mozart for 6 years and as Executive Director of the San Diego Music Foundation for 5 years. She is widely experienced in marketing both popular and classical concerts, has significant graphic design expertise and acts as a marketing and engagement contractor for other arts groups around San Diego. 2. Social Media advertising (Facebook}-Gee-targeted out of market ads for the "drive market" 3. Direct Mail campaign-Historically the Festival's tourism draw accounts for between 22% and 28% of attendees. As such, we allocated 25% of printed materials to these attendees and charged that amortized amount to this grant. As mentioned in our grant proposal, Carlsbad Music Festival is a unique artistic musical experience that continues to grow each season in both attendance and reputation. Attendance grew by 20% this year alone. In reviewing the zip codes provided by our ticket buyers this past August, we are proud to report that 45% of Festival ticket buyers reside outside of the North County region. We reached these attendees to promote the Village Music Walk via targeted email, direct mail and social media promotion, and we know that many of them came back to attend this year's Village Music Walk. The Festival helps to set Carlsbad apart from other beach towns as a destination city with cultural offerings beyond the beach and the Festival experience in the heart-of-the-Village, walking from venue to venue, allows visitors to see the charm and appeal of Carlsbad as a place to visit year-round. Added Festival Elements (August and June): 1. An artisan market, food trucks and beer garden on the campus at St. Michaels by-the-Sea 2. A new partnership with San Diego Opera as Festival artists. SDO marketed their participation in the Festival to their robust mailing list, providing additional exposure. 3. The addition of Food trucks to the Magee Park in August and St. Michaels in June, providing a better overall experience at that location. 4. The introduction of the ballroom at Carlsbad by-the-Sea's retirement residence as a venue. We are actively working to establish or strengthen relationships with local hotels and businesses, and are excited about new initiatives for August which include better tracking of hotel room nights, more promotional partnerships with local business and a systematized reward plan for attendees who visit local retail and restaurants. Best Regards, Matt McBane Founder and Artistic Director Carlsbad Music Festival PAYMENT Check #995, credit cards Check #1445, VISA (4227) Check #953 VISA (9393) Credit Card Gusto Payroll Credit Card Credit Card LIST OF EXPENDITURES CARLSBAD MUSIC FESTIVAL AUGUST 2015 INVOICE PAYABLE TO PURPOSE Invoice #1520 Tommy McAdams Festival Photography Invoice #0000184 Sean Gilroy Festival Videography NA Facebook Social Media ads Invoice #32866/32887 Angel Printing Postcard printing NA USPS Postcard mailing Invoice #0001 Beau Kimbrel Creative design Invoice #32920 Angel Printing Schedule/Guide TOTAL LIST OF EXPENDITURES VILLAGE MUSIC WALK JUNE 2016 NA Facebook NA Marjy Taylor Invoice #R817334932 MGX Printing Invoice #R602000215 MGX Printing Targeted out of market ads Marketing and graphic design Postcards for direct mail Printed event programs TOTAL TOTAL EXPENDITURES AMOUNT NOTES $500.00 Capturing Festival for online promotions $225.00 Capturing Festival for online promotions $430.00 Paid advertising on Facebook $310.00 Direct Mail printing $100.45 Direct Mail postage $300.00 Direct Mail and Key Art Design $61.33 11x17 Schedule/Guide/Map Printing $1,926.78 $236.00 Walk promotions targeting LA/0 $2,000.00 Marketing consutant and graphic designer $87.38 amortized cost of postcard printing costs for out of market direct mail units. $985.68 amortized cost of postcards based on previously stated 25% tourism attendees. $3,309.06 $5,235.84