HomeMy WebLinkAbout2017-06-05; Carlsbad Tourism Business Improvement District; ; Approve Appointment to Visit Carlsbad BoardCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
AB# 06-17-144 CTBID STAFF
MTG. 6-5-17 Approve Appointment to GENERAL
Visit Carlsbad Board COUNSEL
RECOMMENDED ACTION:
Approve the recommendation by the Visit Carlsbad Board to appoint to its Board.
ITEM EXPLANATION:
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At its 5-25-16 meeting, the Carlsbad Tourism Business Improvement District (CTBID) Board
entered into an agreement with the Carlsbad Convention and Visitors Bureau (dba Visit Carlsbad)
to provide tourism promotion services for the CTBID for the period July 1, 2016 through June 30,
2017. A provision in this contract was that the CTBID Board had to approve any changes to the
Visit Carlsbad Board.
In a letter from Visit Carlsbad Executive Director, Sam Ross, to CTBID Board Chair, Tim Stripe,
the Visit Carlsbad Board is recommending that the CTBID Board approve the appointment of Mrs.
Christine Davis, Owner of Coolest Shoes in California and Program Manager of the Carlsbad
Village Business Association to fill the seat vacated by Ms. Janissa Reyes, from the Carlsbad
Premium Outlets. (See letters at attached Exhibits)
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not qualify as a project under the California Environment Quality Act ("CEQA")
and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).
EXHIBITS:
A. Letter dated June 1, 2017 from Visit Carlsbad Executive Director, Sam Ross, to CTBID Board
Chair, Tim Stripe, recommending that the CTBID Board approve the appointment of Mrs.
Christine Davis, Owner of Coolest Shoes in California and Program Manager of the Carlsbad
Village Business Association to the Visit Carlsbad Board.
B. Letter of Interest from Christine Davis.
C. List of Current Visit Carlsbad Board members.
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2425, cheryl.gerhardt@carlsbadca.gov
s, t/!Sir.. ~carlsbad
EXHIBIT A
June 1, 2017
Mr. Tim Stripe
Chairman
Carlsbad Tourism Business Improvement District
City of Carlsbad
1635 Faraday Avenue
Carlsbad,CA 92008
Dear Mr. Stripe,
The Board of Directors of Visit Carlsbad, Carlsbad's destination marketing
organization would like to put forth Mrs. Christine Davis, Owner of Coolest
Shoes in California and Program Manager of the Carlsbad Village Business
Association as the replacement for the seat vacated by Ms. Janissa Reyes on
the Visit Carlsbad board of directors.
Per the agreement between the CTBID and Visit Carlsbad we ask that the
CTBID board approve Mrs. Davis at the next CTBID meeting to be held on
June 5, 2017. Thank you.
Sincerely,
Sam Ross
Executive Director
Visit Carlsbad
400 Carlsbad Village Drive
Carlsbad, California 92008
visitcarlsbad.com
March, 15, 2017
Mr. Sam Ross
Executive Director
Visit Carlsbad
400 Carlsbad Village Drive
Carlsbad, CA 92008
Dear Sam,
Thank you for the opportunity to be consider as a member of your Board of Directors. As a 30-
year resident of Carlsbad and a business owner in the village for the past six years, I have a
strong connection to Carlsbad.
In 2008 my husband and I started a company called Coolest Shoes in California. Initially we
exhibited our products at street fairs, health expos, and the like, solely on the weekends as a
part time venture. It grew very quickly, causing us to hire employees and open a warehouse
with a showroom in Carlsbad. We also had a strong eCommerce presence. In 2011 we were
awarded Entrepreneur of the Year by the Carlsbad Chamber of Commerce due to our rapid
business growth.
In 2011 we moved Coolest Shoes in California from its warehouse on Avenida Encinas to its
current location as a retail store on State Street and became part of the village merchant story.
We again enjoyed rapid growth and a strong community connection. In 2013 we were named
Entrepreneur of the Decade by the Carlsbad Chamber of Commerce.
In May of 2015 I began working as the part-time Program Manager for the Carlsbad Village
Business Association to help increase brand awareness for the village as the premier north
county destination to shop, dine and play, as well as to support the merchants that make the
·village thrive. To that end, CVA has been able to help effect change in the village culture
including having more commited merchants, increased event attendance, less vacant retail
space, and an all over more vibrant downtown.
If you feel that I would be an asset to the Visit Carlsbad Board of Director's, I would be happy to
be considered. Please let me know if you have any questions or need further information.
-Be~ard:a?£1~ . :.;~.--A
_ .... -----~~ ·--~~·
Christine Davis
info@carlsbad-village.com I 760.644.2121
ws,-r._l b d cars a
Board Member
Troy Wood
Chairman
Julie Zahner
Vice Chairman
Rob Stirling
Treasurer/Secretary
Julie Pastor
Director
Patsy Bock
Director
Linda Hopkins
Director
Vacant
Director
Company
Park Hyatt Aviara Resort
Sheraton Carlsbad Resort & Spa
Hilton Carlsbad Oceanfront Resort
LEGOLAND California
Omni Resort La Costa
West Inn and Suites
EXHIBIT C
Address Phone Email
7100 Aviara Resort Drive, 92011 (760) 603-6872 trov. wood@ hvatt.co m
5480 Grand Pacific Drive, 92011 (760) 827-2422 jzahner@sheratoncarlsbad.com
6450 Carlsbad Blvd., 92008 (760) 476-0800 rob.stirling@caperev.com
One LEGOLAND Dr., 92008 (760) 918-5390 peter.kock@legoland.com
2100 Costa Del Mar Road, 92011 (760) 438-9111 dchapman@lacosta.com
4970 Avenida Encinas, 92008 (760) 448-4502 lkhopkins@westinnandsuites.com