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2017-08-09; Carlsbad Tourism Business Improvement District; ; 2016-17 CTBID Grant Recipient's Final Reports
AB# 08-17-148 MTG. 8-9-17 CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL 2016-17 CTBID STAFF CTBID Grant Recipient's GENERAL Final Reports COUNSEL RECOMMENDED ACTION: Receive final reports from 2016-17 CTBJD grant recipients. ITEM EXPLANATION: (1)1 / At its 3-18-08 meeting, The CTBID board established a formal grant program. The objectives of the grant program are to: • Fund projects or events that are going to increase the overnight stays in hotels; • Encourage the development of innovative tourism products; • Promote collaboration within and across sectors of the tourism industry; • Reach important travel segments such as multicultural, family and senior markets; • Strengthen the marketing capacity of our partnering organizations; and • Combine the resources of the CTBID and its tourism partners to leverage their collective marketing efforts. The CTBID Board appropriated $200,000 in its 2016-17 budget to fund these grants. The following amounts were awarded: $17,000 to In Motion Events, the producers of the Carlsbad Marathon, $20,000 to the Carlsbad 5000, $20,000 to the La Costa Film Festival, $7000 to the Carlsbad Brewfest, and $35,000 to the LPGA Kia Classic. In addition, $20,000 was awarded in the previous year to the Bike MS event which took place in October 2016. That report is included in these final reports. A requirement of the grant is that the recipient must submit a final report detailing how the money was spent and the results of the event. Here is a summary of the results of the 2016- 17 CTBID Grants. Date of Event # Attendees # Room Nights Grant Amount La Costa Film Festival Oct 13-16, 2016 5,000 125* $20,000 Carlsbad Marathon 10,065 January 15, 2017 pa rti ci pants 502 $17,000 Carlsbad 5000 6,938 April 1 & 2, 2017 finishers 2,767 $20,000 LPGA Kia Classic March 20-26, 2017 46,000 9,590** $35,000 Carlsbad Brewfest September 10,2016 1,200 n/a $7,000 * This was just from Omni La Costa. They did not set up tracking with any of the other hotels so they don't know impact there. **Rough estimate based on percent of on line ticket purchases from out of town that said they stayed in hotels. Attached at Exhibits 1-6 are the final reports from each of the grant recipients. FISCAL IMPACT: The CTBID 2016-17 Budget contains an appropriation of $150,000 for CTBID grants. No further appropriation is required. ENVIRONMENTAL IMPACT: This action does not qualify as a project under the California Environment Quality Act ("CEQA") and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).) EXHIBITS: 1. Final report from In Motion Events (Carlsbad Marathon) 2. Final Report from Competitor Group (Carlsbad 5000) 3. Final Report from La Costa Dreams (La Costa Film Festival) 4. Final Report from the Carlsbad Brewfest 5. Final Report from the LPGA Kia Classic 6. Final Report from the Bike MS DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, cheryl.gerhardt@carlsbadca.gov EXHIBIT 1 LU (!) <( ~ u <( 0.... 0.... <( u LU Q::: I"---- r-- 0 N The Event Dote: Weekend of January 13-15, 207 7 Location: Carlsbad, California Weel<end Schedule: Friday, January 13, 207 7 -Health & Lifestyle Expo Saturday, January 14, 207 7 -Kids Marathon Mile at LEGOLAND® -Health & Lifestyle Expo Sunday, January 15, 2017 -Tri-City Medical Center Carlsbad Marathon & Half Marathon -Finish Line Festival Included Events: Marathon (26.2 miles) Half Marathon (13. l miles) Kids Marathon Mlle at LEGOLAND® Health & Lifestyle Expo Heroes Reception VIP Finish Line Brunch Finish Line Festival 2017 Official Charities: The Tri-City Medical Center Carlsbad Marathon & Half Marathon works with selected nonprofit organizations who use the event to help raise funds and much needed exposure for their organizations, Last year's charities included the following organizations: American Association of Zoo Keepers San Diego Chapter DLH Foundation Donate Life San Diego Fresh Start Surgical Gifts Huntington's Disease Society of America -San Diego Inspire Kidz International Bipolar Foundation Labrador Rescuers LHON Project at UMDF Lupus Foundation of Southern California Partnerships With Industry San Diego Fire Rescue Sugar Bear Foundation Tri-City Hospital Foundation UCSD and Austim Sports Project Carlsbad Is Special The Tri-City Medical Center Carlsbad Marathon & Half Marathon is owned and produced by In Motion, Inc. Family owned and operated and in business since 198 l, In Motion, Inc., has decades of experience in producing first-class events, We offer outstanding hands on sponsorship support. We take pride in our ability to fulfill sponsorship agreements above and beyond the sponsor's expectations. We're passionate about what we do and It shows. Businesses who Join our team of sponsors become "part of the family." Our Participants 2017 Participant Statistics Average annual Income: $95,000 Age breakdown: 24 & under 25 -39 40 -49 50-59 4.6% 40.7% 29.2% 18% 60 & over ... ............. , ........ 7.5% Number of people In each area/event: Full marathon ............................. 1,128 Half marathon Kids Marathon Mile Volunteers Expo attendees .. .. Spectators ............. . 6,817 2,120 1,800 20,000 .. 25,000 + Gender breakdown by event: Full marathon: 43.4% female 56.6% male Half marathon: 59.7% female 40.3% male How they register: 98% of participants registered online Where they come from: 87% of participants are from California 64% of participants are from San Diego County Marital status: Married Single Divorced ....................... .. 67% 20% 8% Other .......................................... 5% Education: College degree .. Graduate degree .36% 29% Doctorate degree .................... 8% High school diploma ................. 16% States with Highest Representation: (47 total states represented) California -6,920 Arizona-137 Washington -77 Colorado -70 Texas-66 Nevada-65 lllinois-48 Oregon-40 New York-36 Minnesota -32 Massachusetts -32 Utah -29 Countries Represented: Australia Brazil Canada Denmark Georgia Germany Japan Kenya Latvia Mexico New Zealand Poland South Africa Switzerland , .. Our Sponsors & Partners: ti Tri-City Medical Center ,,. The Shoppes ~ ~ ARROWHEAD '' J Ill -1fLEGOLAND. / CALIFORNIA RESORT li!'iJHilton ~Gardenlnn-ear1sbad Beach @) CAPE REY. vfslr. ~carlsbad @ "" ~ ~~f;fWlr ·1;-~ .. ,.,. 11,,i,, Cnl,f,,",;.,. M,,.,.;,.., -' '. ~ co6i(J(n n._f')macro· -=i-MACROBAR 0 bov.plAntAtion -&-bwee.t Tor-,AtoeS' DISCOVER FRESH'"' ~ GRACEDBYGRIT ©l..EX':,JS --9 Fertility Specialists Medical Group, Inc. CBM -JANUARY 15, 2017 THU 1/12 FRI 1/13 SAT 1/14 SUN 1/15 MON 1/16 Total Total Rate Hotels BL Sold BL Sold BL Sold BL Sold BL Sold BL Sold Car>e Rev Group Block 5 4 40 53 80 81 60 70 5 3 190 211 S199 Cape Rey Athlete Rooms 0 0 0 0 0 0 0 0 0 0 0 9 S119 Cape Rey Comp Rooms 0 0 0 6 0 9 0 3 0 0 0 18 so Courtyard Carlsbad 0 0 5 1 15 9 5 1 0 0 0 1, $125 Courtyard Oceanside 5 0 5 11 10 2 10 0 5 0 35 13 S109 Fairfield Inn & Suites 25 0 25 0 25 26 25 3 25 1 125 30 S124 Grand Pacific Resorts 25 0 25 0 25 8 25 0 25 0 125 8 S129 Hampton Inn Carlsbad 5 0 20 0 30 3 20 2 0 0 75 5 S115 Hilton Garden Inn (Grouo) 5 2 30 15 50 73 30 19 5 4 120 113 S169 Hilton Garden Inn (Athlete) 0 0 0 0 0 0 0 0 0 0 0 0 S99 Hilton Garden Inn (Como) 0 0 0 2 0 2 0 1 0 0 0 5 so Holiday Inn Carlsbad 5 0 20 0 25 7 20 0 5 0 75 7 S119 Holiday Inn Express Suites 5 0 20 0 25 8 20 3 5 0 75 11 S129 Hyatt Hyatt House 0 0 0 1 10 2 10 1 0 0 20 4 $139 La Quinta Carlsbad 0 0 5 0 10 4 5 0 0 0 20 4 $84 TownePlace Suites Vista 5 0 8 4 10 9 10 1 5 0 38 14 $104 West Inn & Suites 0 7 8 19 18 7 8 0 5 33 39 $143 TOTALS 98 6 230 101 364 261 267 112 83 13 1017 502 Contents • Event Overview -Elite Athletes -Participants -Highlights -Event Summary & Economic Impact • Marketing Program -Event Collateral -Website Traffic -Email Marketing -Digital Marketing -Advertising -Grassroots -Local Artist • Invoices ', ' ' ... :• -,-· ;-~"..JIii!'.~-:' ·. . , -, ~ ::: . _i:~ ~, competttorgroup Event Overview The 32nd edition of our Carlsbad 5000, the most premier 5-kilometer road race in the world, did not disappoint. Internationally known as the 'World's Fastest SK,' the 2017 event brought in some of the world's best SK athletes. On the women's side, 2004 Olympian, Courtney Babcock, took the title. On the men's side, Ethiopian, Dejen Gebremeskel earned his 5th Carlsbad 5000 title! If you missed any of the action, you can watch the archive footage of the broadcast on Competitor.com. 2017 was the fourth year the investment was made on national on line television coverage of the event. For the fourth year in a row there was a shorter race day schedule, American only prize money and medals for all finishers. -" ': ·~it!!!'; " competitor group World Class Participants Top Elite Men "' '.J1IB.N!«M~ 1NME-, . NU .. ilf tC.8Wll11lY' "j'""""' Q~JEgl1-;HIGHl.JG.HTS {AGE D.J Dejen 1 Ethiopia De]en has won here on four occasions and 11/2411989 Gebremeskel ,e,turns after a 2 year ao.senoe to ,1,1.tlempt to regai.n his title. He fs an Olympic silver medalis:t from 2012 in the, 5000m His best time her,e in Ca rl.sbad fs 13.11 and lhe run 12.46 .81 on Lhe track. -.---·--.. ·...........--s-----... .....-«"-lf 2616" Olym:pic silvermedalist over 500om:--Has-. "'tf ... .,;,~~""·' ___ CHELIMO Paul' Chell mo 2 US .Army 10127l1990 a personal: best of 13,03.90. He won the US .Indoor Championshfps over 2 miles, a mo,nth ago. BIRMINGHAM Collis, 3 Australia Two time Olympian over 500,0m, regular here at 12.127/1984 Birmlngh.am Carlsbad with two top 5 finishes. He has a personal best 500,0m of 13.09.57. Was the Sen[or Men's, coach at the Wo,rld Cross Country Ch,amoionshlos last weekend. VERNON Andy Vernon 4 Great Britain Andy has 3 European rnedaJs one over 1 OOOOm 01/:07/1986 and -the other two at the European Cross Country Championships. Has a personal: best for 5000m of 13.11.50 McENTEE Sam. McEn tee 5 Australia Has a 13.20.72 personal best for 5000m set in 02/03/1992 Star!l'ford l:ast vear. 2016 Olvmoian JESPER Jes.per van de a The Neihe-rtands Has a 13.29.02 pe,rsona1 bes:t for 5000m. Has 08/02/1991 Wlelan represented lhe Netherland:s at lhe European Chamoion:shios and Gross Gotmtrv FLEET Mac Fie.el 7 San Diego I CA Mac was, the 2013 an,d 2014 NCAA Champion 10/17/1990 over 1500m. This ·Is. his first competitive 5000m race, although he did post 30.09 for-1 OK on !he roads la:sl year. '·.t1m·11r•·-··.· .. ~-~ ' -::,,-·-.. J;,·-:--·.·_ ... , .. -competitorgroup World Class Participants Top Elite Men Continued LANCASHIRE Tom 8 Prilmarlly a 1500m mnner, Tom set a personal 0710211985 Lancashire Great Britain best indoors this year running 3.38.5.2 In Birmingham1 UK. He has a best of 13.34.44 for 5000m McSWEYN Stewart 9 Australia Set !Ms personaf best of 13.34.46 over 5000m in 06/01/1995 McSwevn !Febru.arv raclna at ·home i,n Australia. LEER IA.Im Lee,r 10 !flagstaff .I AZ wm flni:shed 4in here in 2013 running 13.36. His. 04.115(1985 bes.l time on the track [;s 13.21.55.. He· has represented USA at 2 Worrell indoo:r Championshi:ps finis·hlng 6e11 ln 2014 over ·15oom LAG-AT Heron Lagal 11 Ke·nya This is Heron's. rnw Carlsbad 5000. His 08/1511983 personal best Is 13.38 rrom 2008. CLARK Adam Clark 12 Great Britain Has a 13.44.47 personal best for 5000m whfch 04103,11991 he set last year. MEDDLES Wade Meddles 13 Gardnerville / Has a personal best of 13.46.47 which he set -in 08/19,11992 NV Stanford in 2014 .. N!CAA AU~American in XC .. -~~ whilst_~L.E,:a.~!.~I'!J<~!l~l!~-~X-~Qi'.Y~fil!Y.-~719-Jl.ack Rayner-14 Australia Debut road 5K.. He sel a personal1 be·sl In the 12/1911995 RAYNER mile this year running 3,58.7. His best 50-00m is 13.48.55 Mfkael EkvaH 15 Sweden Represented Sweden at both the European 06l18l1989 EKVAll Championships and World Hal,f Marathon. Has a 13.51 besl ror 5000m. He is the Swedish re.cord holder ro-r the haf:f marathon. -----.._,_ -er• ......._,,,.,.,,u;., ,. .__ SCARPELLO IN ick Sea rpell o 16 En,cinftas l CA Won the open Men's race .las'l year and. wa:s 12/20l1991 second in the mile race. Has a per.sonar best o'f 14.14 ----~.J ....... ,_. !I. ..... ' .,. ,, : _:,.; ~ ·......,. . n-~ . i . :""I. -·:.., ... ..--., -... competitor group World Class Participants Top Elite Women •. BJS'••~••II!:', ·,NAME CJi16,t'/IA) CG~niT.RY: C-AREBiimifil£.qG11-ts . l\$1:'. I ROWBURY Shannon F1 Portland l OR Shannon has finished 41.~ arid 511i in the f:ast two 09/19{1984 Rowbury Olympic 1500m finals. She has two World Champions.hip bronze medals Indoors and-outdoors .. She has s.el personal bests over 1500m and 3-0:00m i,n dloors this year and is the, American record holder over 5000m wilh.14.38.92. Shannon was 2nd here fn 2009 PAQUETTE Lauren F2 Memphis/TN laiuren ha:s a personal be st of 15.114 .45. She ran a. PB 06/2711986 Paquette over 3000m indoors in January running 8.54.71 SCOTT Dominque F3 South A'frica 2016 NCAA Champion over 5000 and 1 000Om. 06/24/1992 Soolt Domfnlque competed at the 2016 Rio Olympics. She has set Naliona·I Records th~s year indoors over ·1 soom and 3000m. She has also sel personals bests i.n 3. out o'f the 4 races she's races, this year. 5000m best rs 15.25.10. MARTINEZ Brenda F4 Big Bear .IGA B re,nda won ·the Bronze medial, at the .2013 World 09'/08/1987 Martinez Championship,s over 800m. Her besl 51km was set he,re i:n 2014 when she finished 5i.t, In 15:44. last yea.r Brenda set PR's over 800m, 1500m and lhe· mile. Three.time AIITAmerican and 2009' NGAA Runner-up over 15-00m. In February she was part o'fthe New Balance Team which set a new DMC World Indoor Record in Boston. SPENCE-Neely F5 Bou.Ider-,( CO Neely has wo.n 2 RnR Half Marathon lhls year in 04/16/1990 GRACEY Spence-Arizona and New Orteans .. This. will be her first 5O00m Gracey race· for-lwo years and her ·first 5k road race. Her pers.onal be,st if 15. 25. 34 BUSCOMB Camrne F6 New Zealand 2015 World Unive.rsily Games Silver medalist Camme 07l11/1990 Buscomb . Ran 33.39 for 1 10km personal best In February in :--=r4 competitor group World Class Participants Top Elite Women Continued MORITA Kaori M.orila F7 Japan LAGAT Viola lagat F8 Ke,nya lAHT~ Sarah Lahti F9 Sweden Ran a 10km personal best In February i;n Japan I 11/1'9'1199-5 pos:ting 32.27 for 3'rd posillo n in Yamaguchi. She has, a best 5000rn of 15.37, 63 .. 2016 Olympian runnf:ng the ·1 fiOOm. Vlola lhas, a personal best over 5000m of 15.35.·12 whiich she set in Stanford, 2015. 5111 place In 15.38. Sarailh finished 12illl In the Olympic 03H3l198'9 0.2H8l1995 I Sara.-h s. el a Nation all Recor~ he.· re la. si t yea· r. filj1• is,h. j;n ~·. In. e----~--i------~,---~-,--~--~-l~Q20m fi~!*.Ll!J._RioJ!._S~.:.. . _ ,----~ BABCOCK laBEAUD PRAUGHT LARSSON GAZZOLA. Christine Babcock Nalta.sha laBe,aud Aisha Praughl Mari.a Larsson Chr1sty Caz.zo1·a F10 Bend l OR FH Canada F12 Jamaica F13 Sweden F14 Marl-etta J GA l Christine has a 15.44,38 personal best for 5000m set _ ln Stanford, 2013. 4 lime All~American Has a personal best of 15 .44 wlhich she set at the Summer Nights Track Meet in 2014. Achieved the 1 2016 Olympic Marathon s,tandardi, and hol:dls lhe Canad la n 15k record set in March Als.h a com p,eled in the Rio Olympics ·for Jama lea in lhe 3000m sleepl:echase. Thi:s wflt be her ·first comipeti!tive 5000m race. Ran pers,onal bests for lhe 300 Om steeplechase 1 50001T11 .and 10km last year. Her best 5000m was. set in Tampere, Finl'a.nd -In 16. 18.15 Set a pe rsona:I best Indoors. over the mile running 4.43.07. Ran 16.291 for her personal· besl over 5000m i:n 2014. 0-5-/19/1990 0.8./05/1987 121141'1989' 03./24/1994 06/18/1985 ';.-;,,."'.-1, ~. jl. . ,,11111 ~ ~'. ,._.~.. ,!-· '. ,· ~= ,; ..--.. compeiff~;group Event Highlights Health & Fitness Expo April 1-2, Carlsbad Village Dr. Junior Carlsbad April 1 Carlsbad 5000 April 2 •Local artist, Gregg Visintainer, designed participant t-sh irt •Two custom Carlsbad 5000 Pizza Port beers for the second consecutive year •Beautiful day in Carlsbad with sun and blue skies •Local band, Betamaxx, headlined the post-race concert for the second consecutive year ---····.~; .. ~.-. ~ ~' -., . ,.._. 'n c· :""It,-competitor group Event Summary & Economic Impact Economic Impact Total Economic Impact $4,836,214 Direct Spending $2,913,382 Indirect & Induced Impact $1,922,832 Taxes & Fees Generated $263,284 Hotel Impact Total Hotel Room Nights 2,767 Average Nights Stayed 2.1 Runners Out-of-Market 38% Visitors in Hotels 43% Reported ADR w/Tax $226 Total Hotel Spend $626,099 Attendance Figures Registrations 9,154 Pick-Ups 8,241 Finishers 6,938 Out-of-Market Visitors 7,422 Expo Attendance 14,434 . t.:.i.r:· ·~ ~ ; ll· ~!.!'~' ';),. : ·-;-:""'-.:-=e·,;-.. ,. competii~;group Event Collateral-Save The Date Distribution: 20,000 :Jl1° AN:NUAl CARLSBAD 5000 -WORLD'S FASTEST .SK -~~w·1i:a:t.l.-\h.~"1u,1 lilJi1 APRIL 1-2, 2017 5K I ALL DAY 20K RunRocknRoll.com/carfsbod-5000 J·UNIOR CARLSBAD 000 ~ ~ 'H.' 7liat:J. · ~ lO N ~ 1 llll{ tv H, f APRIL 1, 2017 tllAPER ,DASH ! TODDLER TROT . ~~ .M1LE , Y, Mil.I: , 1 MIil RunRocknRoD.com/cortsbod-5000 .~ "':• ' ----'4lltll''i)_ ,, ~; ........ -~ .. ·-Ji' . : : ;t ~ '" ,· ::"\-,~.~~;':':';:,,· .. competitor group Event Collateral -Poster ]ZNDANNUAL CARLSBAD S000 WORLD'S FASTEST SK ---141t•~•·'RA,1.1· 1lnt,a,ti1J' t,y~1;1 APRIL 1-2, 2017 JUNIOR CARLSBAD 5000 I 5K I AU DAY 20K Carlsbad1SOOO.com/ corlsbod-5000 _,. •l"'<':H;":r· ~.! •i .. -11r:e l .... ~.•-•·-.Ii., ,:;:,.~ti:;. : Distribution: 2,500 .~~--... ; ll"-11111'• .. ; ---*'\'.~ ' :"'\.-,,~ ~ .. : . compel/tor group •• C 0 ·-..., 0 ::s 0 .Q U) ·-9' I.. .... ..., .,, ·-C Digital -Website ~J;,:'1;>.n(J~ f\/i-Nl~ r.1.,WH i>S:OC-l!AMS llfSVn5 (IWfTY :,140;:. "jfi I; ~n, IIOl.-Jf'i jllll ~!,: lHE RA(ES TIU WEEKWD MH%:1··M A ROCK 'N' ROLL SIGNATURE EVENT IICARLSBAD5O0O / 0 0 9 ABOlllrnERAC£ FINISHER ZONI mum CARLSBAD 5000 WORLD'S FASTEST SK Jlaakk'llatt'S11l .. -.l ... •l O'INT 9SCH£DULE WAl<H NOW: RACE HIGHLIGHTS I'"' _(: " ",\ -.!•· • HIGHU(;HTS ... f, :· .• ~ .. *.;;:-. " F.:u;,t,o;.c~c,, e,,e Ctul:ii;\..,~ 'iOIJll ,;r. t/J•;:r. ~~-\..:,,,?,•1t!ul.l~an1 ,:,tt '({:<.i.1 nm~ t.,-,11cl111c,,; <'.'~I Th,i fu; .:,ml-tun v,(1(6 ~~Ld n~-'\I Ill :tua :i:f, 2010. T1:'I! O"k,rkl, F,nl""Jl M( v.·:~ •e,Vm r,:_v F,~-c~, ionv ~!'J>itilt, •L1,1110,1 1"4•17 I,; 11>,.,.S.,r,: (>.,;cit wt VJC.i.~111r...i1 to, ,J,;'.l.'lrd ~Ht·" ;,o,a !1t>n'1 hig1,1,uM~ lrori, fu:-;1'1 01l)"M(!lr.>P\i1'1-)'vJ :~:::r!1W'<:.)1i~~"-'nUll'\1f'llrt'jt.'j ma 1n,n,.,,s,3tt1~:~t)'e":,1'lil'l.t1! m:c:m £1111 WEBSITE IMPRESSIONS Page Views Unique Page Views Users 683,794 414,976 70,421 Average time spent on the 4:42 site Source: Google Analytics Report , --·-mnt• ---·:· -" ' -::-o.-compet,i~;group ;Digital -Email Marketing Savings on This Sunday Funday ... Come Down the Coast to Check it Out! Plan i> t1Ule runn111g f0/1·,;l lnp lh1s Aptll ;,,nd 101n lm at 1tfe \'JeSI Strmla•1 Funili'lv <Jn !ti< i:~sl-tlW Car}.:,t);ld Wl:l(l' Join Us on the C~t.1:st a11ti~ Wor1<1a. ttas.fost!5K,\ !lave ti11)1 ·'1~'•' ···· ':~·-·.-.,-,., ... Nestlr.'a In i.nc Y.!aSKJe ,:ny ,or cartsbM CA. just '.ll} .mite~ 11mm m Sail oe; ,so11etocn~c1rntrtt1et>ucKe11tst rn1ts32ncJ,'earrunrnng t11eCartsMd~-~~!!'~~ CARLSBAD 5000 MAR 24•25 tmrne to wun1'e'S.s wor!rl recorns and C()lntKJ by alt p,-vt1riy1mt:; c1s tr,e P;, sea' Here's wrw -T"'"' t,,"'-.-,~,1,f',,f ,,--..,,_+ . .,.I ,.,..,.,:r,...,:,, loin Us to Party by the Sea & Save! lJ•:<I d ,n 1111, se.1;,a,:; c11y of ca,1,oild CA ju'il ,D m11.,-_. <1<Jt1h or San Diego tl1!$ 5k ·;,;, rt'-*. It rh1.,"'t.f. 1)tl1hH tnu:kt?.l PS-1 In 1h:: a2n1i '{Pa' rurm:u:19 m.e C.in1.Sbi¥1 e.onr ls WJn,;110 r1~11nt~~"'· \\m1rJ mrcm1$ dTli'.1 (D'lflt:-d t)y .,t' plu11iC1rtam-s Ml!if' P:uc~ uy toec ~('-!i" l i;.rft'--: WhV' Ahorra $10 en los SK M.as Rapidos del Mundo! 1"1"'111'1' 11n ~J!iJl\ti 111~1-r. pittR torrer. 11sfr, 111:l,.il'. ;,,c001p:'ln~10~ N1 ~,;; N, m,21~ rAp,dt·,~ Q,cl Tm!lldD -CarlSDiHl tJ I\ ,a Mll.11 [',{~ n14r<t!ll l1! (IUrlild (I;; C;i;lsbflll C/\ ~lo :-,o m,IIAr, al 110t1~ 00 Stitt Clll'(l<.1 estos 5K e~ 1Jf,1) l},1fa patome-Jr or f,a 11s:a i1e carreras pemltenie5 fn su J2" Jrtl~1,t!klrli', c,111~!'.l.M 50fl0 ci 1.i tJt;;'I tJe lfm\Jtnuratil,;.,. ,.,t,:ind tn•Jhll!ln..-s y to~c,ul,1 1Ji,r toctr.1 el mum:to ·~onlO L? Fie$lc. ,e~ el Msll' Mlri!l IX'ir(!U(:! ll competit~;group Advertising -Digital 32ND, ANNUAL WOAlO"S FASlEST St< ~ ~-·7'la:« i-,;..~~'···· ,.,., ... A?AIL 1-2, 21017 32ND ANN!UAL ---VI/DRLD"S FASTEST SK---·'· ~W!"'Ral:.J..· Siuh;liE'URE h'irH APR:IL 1-2, ;2017 SK i ALL OAV·20K i: KJOS~ RACES 1J1:@fi 1 *•1:utt• SAVE $5 WllH CODE (ALS 5K I ALL DAY 20K K~os~ RACES REG:ISTER NOW SAVE $5 WffH CODE CAlS 32"'ANNUAL CARLSBAb 5000 l',ll!lUJ'S'Am~TSJ<· ,:ir-... ... ~ ............... . APRIL 1•2, 2017 5K I ALLDAY 20K I KIDS'RACES •:HMiiUlMI SAVE $5 WITH CODE CALS : 11··?!,\!": ' <---, ,. ·-~· ;:"'\-'t·.'-'""" .. competitor group Advertising -Print Print Ad Example JZND AN'NUAl CARLSBAD --WORLD'S FASTEST SK---• ~ 'K' i?.otl' ·Sl t; II~ TII H [ 'o' P• T APRIL 1-2, 2017 JUNIOR CARLSBAD 5000 I SK ALL DAY 20K SAVE $10 WffHCOOE RAGCBTO rlsbadSOOO.com/carlsbod-5000 ., ' .......... "'.'. ~--' _:. ll ';,lllll'• .· ~-ri compet,torgroup Grassroots • Movin' Shoes Monday Night Run • Local Running Groups • Pizza Port-Bressi Ranch Fun Run/Kick Off Party • Building Wrap Downtown Carlsbad on Pizza Port Bottle Shop (Will last 7-10 years!) ·1 ' 11· ~:!!!!'; " ,,1, :-..-competit~~group Local Artist Local artist, Gregg Visintainer, was commissioned to design a unique Carlsbad participant t-shirt! The design highlighted many things unique and special to the city of Carlsbad. How many images can you find? competitor group / La Costa Dreams, Inc. -CTBID Report Hi Cheryl / Colette, EXHIBIT 3 The fourth annual La Costa Film Festival held on October 13 -16, experienced its best growth year ever, attracting over 5,000 attendees for the four-day festival. That was a 25% increase over last year, and continues the Festival's positive growth rate every year. We will list some of the highlights of the Festival, and include the Festival Program and PR Media Report for your review. We will also deliver to your office the hard copy invoices to identify how the CTBID grant funds were used. We will send the attachments in multiple emails as well, due to the size of the files. Highlights: • 5,000 plus attendees • $2,700 each ($500 in cash and a $2,200 camera provided by Sony) for the student competition winners for high schools and colleges • College student winner representing Florida State Univ. attended all the way from Florida • 1,000 attendees for Friday's outdoor screening of The Longest Journey • National and regional media coverage of Chris Noth's acceptance of the Shining Star Award • The 'REEL PITCH' continues to draw Hollywood attention, and this year's winner was charismatic 13-year-old Tommy Kelly • We have measured over 39 million media impressions Included in packet: 1. Festival Program 2. PR Media Report 3. Locale Magazine invoice 4. Delicious Buzz website development invoice S. Craig Calsbeek graphic design invoice -6-.---DPI Printing invoice 7. CTBID invoice for La Costa Dreams, Inc. contribution The Omni La Costa Resort & Spa has currently reported 125 room nights attached directly to the Festival. We did not set up tracking codes with any other hotels, so we're not sure of the direct impact with other hotel properties. Thank you for everything! Michael Callihan President-La Costa Dreams, Inc. C LCFF16~R Sponsor Recap -file ,. LA COSTA FILM FESTIVAL 201 6 PR Report (Sponsors) November 9, 2016 Prepared for: La Costa Rim Festival www.lacostafilmfestival.org Prepared by: Tiffany Melone, Delicious Buzz Communications www.deliciousbuzz.com \ '\ '· (including national media hits from John Wildman, Wildworks PR and Amy Brownstein, PR Studio USA) 11/14/16, 1:05 PM Delicious Buzz Communications 315 S. Coast Hwy 10111175 Encinitas, CA 92024 (858) 224-2460 buzz.@.deiiciousbuzz.co.m y-JV.,'\Y.De!ici_ousBuzz.__com https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 1 of 15 LCFF16 PR Sponsor Recap -file ( / Delicious Buzz garnered 39,017?mi9 medigj impre~~ion~ for the 2016 La Costa Film Festival. Coverage included: local and regional publication ads and editorial placements, national and trade publication placements, local TV segments, local TV station PSA run, national travel app feature, regional blogger and influencer coverage, regional third party social media coverage, and daily event videographer recaps. Pre$S Matero~ls lacostafilmfestival.orglpress/press-releases • Event Announcement • Calendar Alert • Media Advisory • Reel Pitch Press Release • Film Lineup Press Release • LCFF Honors Chris Noth Press Release • Sip & Savor Press Release • Chris Noth Receives Shining Star Award Release • Wrap Up and Filmmaker Awards Release 11/14/16, 1:05 PM -___ .,- LCFF1S SPONSOR PP. REPORT (November 2016) Delicious Buzz Communications 315 S. Coast Hwy 101 Ul 75 Encinitas, CA 92024 (858) 224-2460 bu.zz@deliciousbuzz.com Page2 cf 15 www.De!iciousijtJu .. com https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 2 of 15 / LCFF16 PR Sponsor Recap -file Media Spon~or~ lacostafilmfestiva/.org/4th-annuallsponsors-partners • Bressi Ranch Living Magazine • Carlsbad Magazine • Carlsbad Lifestyle Magazine • Coast News Group • Fairbanks Ranch Living Magazine 11/14/16, 1:05 PM / [LQ(CAl E G)vbry I-IE COAST NEWS GROUP THE COAST NEWS THE RA.'IICHO SANTA FE NEWS I THE INLru'ID EDITION • Getaway San Diego • La Costa Living Magazine • Locale Magazine • Nardcast Media • Nubry __ '._;: __ ;_~ Carlsbad C/ L I F E S T Y L E . • Ranch Living Magazine • San Diego Home and Garden • ThePulseSD magazine Af~DIEGO HOJ.V!E/GARDEN L!HS'LYLE~· LCFF16 SPONSOR PR REPORT {Mo~ember 2016) Delicious Buzz Communications 315 S. Coast Hwy 101 U175 Encir.itss, CA 92024 x? SA---N.,. D1Er-so Bressi t,t2-'-~nq . .. ~J "i,Y (858) 224-2460 buzz@d~!iciousbuzz.com Page3 cl 15 WVl".'!J~De\icipv?Buzz.com https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 3 of 15 LCFF16 PR Sponsor Recap -file 11/14/16, 1:05 PM / Media Adi!\\ Bressi Ranch Living Magazine 1 Full Page Ad (August Issue) 1 Full Page Ad (September Issue) Carlsbad Magazine 1 Full Page Ad (September Issue) Carlsbad Lifestyle Magazine Getaway San Diego 1 Full Page Ad (Fall Issue) La Costa Living Magazine 1 Full Page Ad (August Issue) 1 Full Page Ad (September Issue) Locale Magazine 1 Full Page Ad (August Issue) 1 Full Page.Ad (September Issue) 1 Full Page Ad (October Issue) 1 Full Page Ad (September SD Issue} 1 Full Page Ad (October OC Issue) Coast News 1/4 Page Ad (September) 1/4 Page Ad (October) Fairbanks Ranch Living Magazine 1 Full Page Ad (August Issue) 1/2 Page Ad (September Issue) Ranch Living Magazine 1 Full Page Ad (August Issue) 1 Full Page Ad (September Issue) 1 Full Page Ad (October Issue) San Diego Home and Garden 1 Full Page Ad (October Issue) M@dia IEa~iS1St$ Bressi, Fairbanks, La Costa, and Ranch Living Magazines -3 dedicated blasts Carlsbad Magazine -2 dedicated blasts Carlsbad Lifestyle Magazine -2 dedicated blasts Coast News -2 digital ads in blasts Locale Magazine -4 digital ads in blasts San Diego Home Garden -1 blast LCFF15 SPONSOR PR Ri!:PORT (November 2016) Delicious Buzz Communica!ions 315 S. Coasl Hwy l 01 U175 Encinitas, CA 92024 (858) 224-2460 PW:l@deliciQusbuzz.com Pag<>4 of 15 ww.w.Deliciou_sSuu:.com https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 4 of 15 LCFF16 PR Sponsor Recap -file ( Voiolie@ IR@e.ap Coverag@ Thursday Night by: Nardcast Media https://youtu.be/HfwmqGgASSU Thursday Night Judges Interviews by: Nardcast Media htt,ps · //youtu .be/qbOnZvCEqBU Jonathan Brownlee Interview by: ThePulseSD https://youtu.be/lgVPA5s rnU Mollie Milligan Interview by: ThePulseSD https://youtu. be/WTf49MC8pj8 Chris !Noth by: Nardcast Media httos:llyoutu.be/9jtlEcklcRw Chris Noth Interview by: The Pulse SD htt,ps·//youtu.be/4EAmulv5vi8 Friday Night by: Nardcast Media https://youtu.be/cX5MFo-V1 qA Saturday Night by: Nardcast Media btq>s://youtu be/OZtmXgNQHxo Recap & Chris Noth by: Carlsbad Lifestyle Magazine https://youtu.be/UcOng4MsoFa LCFF16 SPONSOR PR REFOR7 (No.ember 2016) Delicious Buzz Communications 315 S. Coast H\vy 101 U175 Encinitas, C.A. 92024 (858) 224-2460 b~Jzz@de1ici9usbuzz.com 11/14/16, 1:05 PM ',, £· ~ ,,. .. .._ Page 5 of 15 www.OeliciJl~sBuzz.co_m https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?ahnotation_highlight=1&annotation_region=1 Page 5 of 15 { LCFF16 PR Sponsor Recap -file 11/14/16, 1:05 PM 1):!:, 1 OiJ1i1190I.IISO adc!eC 54 mm phot::>s to lhe Ettl..rrr,. Oi;t!ning 1 ~-!!' N:ghl Sip N Savo! G.ala -with La Cc!.ta Film Fe:s~v.a1 at 9 Cir.ni LI!. CoS1a F.t'.l"'..!lrt & Sp:::i. The La Costa Alm Festlv.J broughl Hollywood bacil: to North County San Diego at Omni La Costa Resort & Spa I Gues1s were invited to enjoy a selection of dishes from the area'& rme&l re.s1a11(ants, amrd-winntng craft bears, boutique wines, 3tld do!ectablo desserts. $,)n~ '"·'""·~=,,;;;~--:.:.:.-.-.. ~. ·_ Here are the Top Things to Do in -1,,-,,;,; this weekend: r.t 1-··0e,, ,.., ,,v,,,s:. ii :;;;~~;,~;;~d 0 ;;s! #Manchi!dDoc is headed to #SanDiego for @L.aCostaFilrnFest October 15th Purchase \ tickets here lacostafi!mfestival.org \ M=ndl Ma-.rll! fllgr.:wl~mo ol rrt/f.:wete piw,ie!•i~~t-o,:S~'f'..:,Qlgne! li1J.tlo.1'11,L'::l:e,l1.11t::!',tt,l".lilD·).,d!'$ ;t:iv,!!l,;rr~.:W~'l:l''"" r,.._;t..n1.1fl\'(;ll1#:lffltMt.·d!:il1o=:i,:,o:1' ~rl:CNl!e~t=11Pr,;:tyCool,e'l;C)' l;,:etty,;ogll(;-;r $Mm:.l<Mmn2002'1':;r~IIIQkbe.,.,..lf•I l Brar.<1y1owot1111t1e111i "'" IJ San Diego Home/Gord.!>n Lifestyles Se~tllmbe!2!?·\' The La Costa Film Festival is just two weeks awayl Will we be seeing you there? Click here to pun:hase tickets: hnp://biUy/LaCnstaFF &LCFf:16 ~ UI Costa Film Fes1,vaJ, Veronica Ga,cJa and 2 olh2"1S 1 CommerJ ,...,,_.....,_ Th=C~tlffln<lto\:P '.c::~·-~-:<;'1,,A c,~1•,:. SOC!Al MEDIA COV~AAGIE Facebook Coverage http://bit.ly/2e1 ict4 13-yr-old Tommy Kelly wins Reel P~ch competition on Sat. @LaCos.aFilmFest for movie parody idea. I/Carlsbad @DeliciousSuzz @CarlsbadUnifled 75+ posts by media and others including: Bressi Living Magazine, Carlsbad Chamber, Carlsbad Lifestyles Magazine, Dining Out San Diego Magazine, Locale Magazine, Pacific San Diego Magazine, Your North County, Visit Carlsbad Twitter Coverage http://bit.ly/2eyPyLX 55+ posts by media and others including: Coast News, Chris Noth News, Locale Magazine, Nubry, Nardcast Media, Schea Cotton, San Diego Home Garden Magazine, ThePulseSD lnstagram Coverage http://bit.ly/2emCOFD 250+ posts by media and others including: Carlsbad Chamber, Carlsbad Shops, Getaway San Diego, Locale Magazine, Mister Adam Green, Pop Buff Ruchel, TheNardcast, ThePulseSD, TVBrandi LCFF16 SPONSOR PF! REPORT (November 2016) Delicious Buzz Communications 315 S. Coast Hwy 101 Ui 75 Encinitas, CA 92024 (858j 224-2460 bYZ4@d~liciousbu:zz.com i'age6 of 15 WV(\V.DeiiciouSj3UZl:.~9m https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 6 of 15 LCFF16 PR Sponsor Recap -file 11/14/16, 1:05 PM / l· DATE TYPE OF MEDIA OUTLET IMPRESSIONS COVERAGE April 8, 2016 Newspaper Seaside Courier 76,000 Editorial -General Promo July 2016 Magazine Pacific San Diego Magazine 242,000 Editorial -Reel Pitch July 26, 2016 Blog Fansided / Local POV NIA Edilorial -General Promo August2016 Magazine Bressi Ranch Living Magazine (pg 18) 1849 Festival Ad ' August2016 Magazine Carlsbad Lifestyles Magazine 72,500 Edilorial -General Promo / Bressi Ranch, Fairbanks Ranch, La Cos1a August2016 Magazine Ranch and Rancho Santa Fe Living Magazines 5,000 E-Blast August2016 Magazine Carlsbad Lifestyles Magazine 72500 Festival Ad August2016 Magazine Fairbanks Ranch Living Magazine (pg 30) 1749 Festival Ad August2016 Magazine La Costa Living Magazine (pg 14) 1,000 Festival Ad August2016 Magazine Ranch Living Magazine (pg 11) 2753 Festival Ad August2016 TV Fox5 912,500 Live TV Segment -Reel Piteh August 19, 2016 Newspaper Coast News 24,328 Editorial -Reel Pitch August 22, 2016 Newspaper Encinitas Advocate 67,401 Editorial -VIP Kick Off Soiree August 23, 2016 Magazine Carlsbad Lifestyles Magazine 72500 Editorial -General Promo August 26, 2016 Newspaper Encinitas Advocate • online 67,401 Editorial -Reel Pitch August 26, 2016 Newspaper Encinitas Advocate • print 67,401 Editorial -Reel Pitch September 2016 Magazine Bressi Ranch Living Magazine 1849 Festival Ad Bressi Ranch, Fairbanks Ranch, La Costa September 2016 Magazine Ranch and Rancho Santa Fe Living Magazines 5,000 E-Blast September 2016 Magazine Carlsbad Magazine 35,000 E-Blast September 2016 Magazine Carlsbad Lifestyles Magazine 72500 Festival Ad September 2016 Magazine Carlsbad Magazine 35,000 Festival Ad September 2016 Magazine Del Mar Lifestyles Magazine 70,400 Editorial -Reel Pitch & General September 2016 Magazine Fairbanks Ranch Living Magazine 1749 Festival Ad September 2016 Magazine La Costa Living Magazine 1,000 Festival Ad September 2016 Magazine Ranch Living Magazine 2753 Festival Ad September 2016 Magazine Locale Magazine San Diego 200,000 Festival Ad September 9, 2016 Online News Your North County 50,000 Editorial -General Promo September 16, 2016 Online News Carlsbad Chamber 10,000 Editorial -General Promo September 16, 2016 Blog Coastal Premiere Properties NIA Edilorial -General Promo September 17, 2016 Newspaper Coast News 24,328 Editorial -General Promo September 21, 2016 Blog San diego Food Finds NJA Editorial -General Promo . . .. September 22, 2016 Online News Manchild : Schea Cotton Story/ BENH TV NIA Editorial -Manchlid at LCFF September 23, 2016 Newspaper Coast News 24,328 Festival Ad LCFF16 SPONSOR Pn REPORT (November 2016) Deiicious Bun Communications 315 S. Coast Hwy ; 01 U175 Encinitas, CA 92024 (858) 224-2460 bu7.z@J:leliciousbuzz.com Page7 of 15 www.D!\lici.ousBuz:z.com https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 7 of 15 LCF,F16 PR Sponsor Recap -file 11/14/16, 1:05 RM DATE TYPE OF MEDIA OUTLET IMPRESSIONS COVERAGE ,, September 26, 2016 Online News Unseen Films 40,000 Editorial -Film lineup September 26, 2016 Magazine Locale Magazine 20,000 E-Blast Septem_ber 29, 2016 Newspaper Coast News 24,328 Editorial -Film lineup September 29, 2016 Online News lndieWire 6,100,000 Editorial -Film lineup September 29, 2016 Newspaper Coast News 12,000 E-Blast ---.--- September & October 2016 Online News Visit Carlsbad 17,000 Editorial -General Promo October 2016 Magazine Getaway SD Fall Issue 250,000 Festival Ad Bressi, Fairbanks, La Costa and Rancho Santa October 2016 Magazine Fe Living Magazines 5,000 E-Blast October 2016 Magazine Carlsbad Magazine 35,000 E-Blast Editorial -Kick Off Party October 2016 Magazine Carlsbad Lifestyles Magazine 72500 post-coverage October 2016 Magazine Carlsbad Lifestyles Magazine 72,500 Editorial -Print Calendar October 2016 Magazine Carlsbad Lifestyles Magazine 72500 Editorial -Reel Pilch October 2016 Magazine Carlsbad Lifestyles Magazine 72500 Festival Ad -Back Cover October 2016 Magazine Modem Luxury SD 154,000 Editorial -Print Calendar October 2016 Magazine Performances Magazine (by Where SD Mag) 65,000 Editorial -Print Calendar October 2016 Magazine Ranch Living Magazine 2753 Festival Ad October 2016 Magazine SD Home Garden Lifestyles Magazine 189,560 Editorial -Print Calendar October 2016 Magazine SD Home Garden Lifestyles Magazine 189,550 Festival Ad October 2016 Magazine Locate Magazine Orange County 200,000 Festival Ad October 2016 Journal Carlsbad Business Joumal 10,000 Editorial -Festival Business Q&A October 2016 Journal Carlsbad Business Joumal 10,000 Editorial -Festival Business Q&A Merchant Community October 1, 2016 Outreach Gala Gelato Newsletter NJA E-Blast October 3, 2016 Newspaper Del Mar Times 17,354 Editorial -General Promo October 4, 2016 Online News France-Amerique NJA Editorial -French Films Lineup October 4, 2016 Magazine Locale Magazine 20,000 E-Blast October 6 -16, 2016 TV KOCTTV 11,500 TV -One Week Festival PSA Run October 6, 2016 Magazine Carlsbad Lifestyles Magazine 5,000 E-Blast October 6, 2016 Blog Active Rain NIA Editorial -General Promo October 6, 2016 Newspaper Coast News 8,000 E-Blasl Editorial -Weekend Roundup October 6, 2016 Online News Visit San Diego 540,500 feature LCFF16 SPONSOR PR REPORT (Nc•ember 2016) Delicious Buzz Communications 315 S. Coast Hwy 101 U175 Encinitas, CA 92024 (858) 224-2460 buzz@deiicio..isbuzz.com l'age8 of 15 W.W\"J.0.eiiciousBuzz.com https://cfl.droppoxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 8 of 15 / LCFF16 PR Sponsor Recap -file DATE lYPE OF MEDIA October 7, 2016 Newspaper October 7, 2016 Newspaper October 7, 2016 Newspaper October 8, 2016 TV International Website October 9 -16, 2016 & App International Website October 9 -16, 2016 & App October 10, 2016 Newspaper October 10, 2016 Newspaper October 11, 2016 Newspaper October 11, 2016 Magazine October 11, 2016 Newspaper October 11, 2016 Online News October 12, 2016 Blog October 12, 2016 TV October 12, 2016 TV October 12, 2016 October 13, 2016 October 13, 2016 October 13, 2016 October 13, 2016 October 13, 2016 October 13, 2016 October 13, 2016 October 13, 2016 October 13, 2016 October 13, 2016 October 13, 2016 Online and Video News Magazine Newspaper Magazine TV TV Radio Magazine Magazine Online News Newspaper Newspaper OUTLET Coast News Coast News Del Mar Times KUSINews G091>bot.com G~obot.com Union Tribune Union Tribune CcastNC!WS Locale Magazine San Diego CityBeat Voice of San Diego At Heme in Carlsbad Fax5 KUSINews Nardcast Modla Carlsbad Lifestyles Magazine Del Mar Times Discover San Diego FoxS KUSINews KyXy96.5FM La Jolla Blue Bock Locale Magazine True Viral News Union Tribune Union Tribune LCFF16 SPONSOR PR REPORT (November 2016) Delicious Buzz Communications 315 S. Coast Hv.,y 101 U175 Encinitas, CA 92024 IMPRESSIONS COVERAGE Editorial -lineup and High School 24,328 Comp 24,328 Festival Ad 17,354 Editorial -Event Roundup live TV Segment -The Longest 35,000 Journey Editorial -App Calendar Feature, 10,000 San Diego Gogo This Week 40,000 486,000 486,000 12,000 20,000 222,922 230,600 N/A 912,500 29,077 4,725 5,000 17,354 150,000 912,500 35,000 27,000 11,000 150,000 N/A 486,000 486,000 Edltorial -Online Calendar Feature, San Diego Gogo This Week Editorial -Lineup highlights Editorial -Reel Pitch E-Blast E-Blast Editorial -Calendar Feature Editorial -Event Mention Editorial General Live TV Segment -The Longest Journey Live TV Segment -Ruby & Natasha Cinepolis Editorial -General Promo E-Blast Editorial -Calendar Feature Editorial -Calendar Feature Live TV Segment -Top Gun Live TV Segment -The Longest Journey Editorial -Calendar Feature Editorial -Calendar Feature Editorial -Lineup Summary Editorial -Calendar Feature Editorial -Calendar Feature Editorial -Lineup Summary 11/14/16, 1:05 PM (858) 224-2460 buzz@daaliciou,;bu.z.com Page9 of 15 www.DeliciousBuzz.com https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 9 of 15 ( LCF~16 PR Sponsor Recap -file DATE TYPE OF MEDIA OUTLET October 13, 2016 Newspaper Union Tribune October 13, 2016 Blog Wabisabi Green October 13, 2016 Online News Where SD Magazine October 14, 2016 Newspaper Coast News October 14, 2016 Online News Good Reads October 14, 2016 TV KUSINews Online and Video October 14, 2016 News Nardcast Media October 14, 2016 Blog Nubry October 14, 2016 Newspaper Seaside Courier October 15, 2016 Online News Entertainment Weekly Online and Video October 15, 2016 News ThePulseSD October 16, 2016 Online News Movie News Guide October 17, 2016 Online News Carter Matt October 17, 2016 Newspaper Chicago Tribune Online and Video October 17. 2016 News Nardcast Media Online and Video October 17, 2016 News Nardcast Media Online and Video October 17, 2016 News Nardcast Media October 17, 2016 Online News Awards Daily October 17, 2016 Blog Grace Folsom Online and Video October 18, 2016 News Nardcast Media October 19, 2016 Magazine Carlsbad Lifestyle Magazine October 19, 2016 Online News Namaste News October 20, 2016 Online News lndieWire October 20, 2016 Magazine Modem Luxury SD October 22, 2016 Newspaper Coast News October 22, 2016 Online News Selig News October 23, 2016 Online News Unseen Films LCFF16 SPONSOR PR REPOA7 (l\lo~ember 2016) Delicious Bun Communications 315 S. Coast Hwy 101 U175 Encinitas, CA 92024 11/14/16, 1:05 PM -·-· -~- /. 'J IMPRESSIONS COVERAGE 486,000 Editorial -Lineup Summary NIA Editorial -Sip & Savor Editorial -Weekend Roundup 67,000 feature Editorial -Opening Night and 24,328 Weekend lineup .,.--·--··-- 796,937 Editorial -Sip & Savor 35,000 Live lV Segment -Chris Noth 3,200 Video -Thursday Night Recap 20, Editorial -General Promo 76,000 Editorial -Calendar Feature 386,700 Edttorial -Chris Noth 404,587 Vtdeo -Chris Noth 136,100 Editorial -Chris Noth Editorial -Chris Noth 5,100,000 Editorial -Chris Noth Video -Friday Night Chris Noth 3,200 Recap 3,200 Video -Saturday Night Recap Video -Thursday Night Chef 3.200 Judges Recap 1,100 Editorial -Chris Noth NIA Editorial -Search Engines 3,200 Video -Friday Night Recap NIA Video -Recap & Chris Noth NIA Editorial -Awards & Recap 6,100,000 Editcrial -Awards & Recap 28,000 E-Blasl 24,328 Editorial -Awards & Recap 647,000 Editorial -Awards & Recap 40,000 Editorial -Awards & Recap {858) 224-2460 buzz.@deli_ciousbuzz.com Page 10of 15 www.Oa!icio~sB_uzz.com https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 10 of 15 I LC~F16 PR Sponsor Recap -file DATE TYPE OF MEDIA OUTLET October 26, 2016 Blog PopBuff Online and Video October 30, 2016 News The Pulse SD Online and Video October 30, 2016 News The Pulse SD December 2016 Magazine Carlsbad Magazine December 2016 Magazine Bressi Ranch Living Magazine December 2016 Magazine Fairbanks Ranch Living Magazine December 2016 Magazine La Costa Living Magazine December 2016 Magazine Ranch Living Magazine December 2016 Online News Visit Carlsbad Various Festival Months (July-Oct) Magazine 101 Things to Do SD Various Festival Months (July -Oct) Online News All Events Various Festival Months (July-Oct) Magazine Carlsbad Lifestyle Magazine Various Festival Months (July-Oct) Magazine Discover SD Various Festival Months (July -Oct) Online News Eventbrite Various Festival Months (July-Oct) Online News Eventseekar Various Festival Months (July-Oct) Online News Eventsetter Various Festival Months (July -Oct) Online News Fallbrook Chamber Various Festival Months (July-Oct) Magazine FINE Magazine Various Festival Months (July-Oct) TV Fox 5SD Various Festival Months (July-Oct) TV KPBS LCFF15 SPONSOR PR REPOi'!T (November 2ll16) Delicious Buzz Communications 315 S. Coast Hw-,, 1 Oi U175 Encinitas, CA 92024 11/14/16, 1:05 PM IMPRESSIONS COVERAGE -~ NIA Editorial -Chris Noth Video -Jonathan Brownlee 404,587 Interview 404,587 Video -Mollie Milligan Interview Editorial Promised -Post ·-------· 35,000 Coverage Editorial Promised -Post 1849 Coverage Editorial Promised -Post 1749 Coverage Editorial Promised -Post 1,000 Coverage Editorial Promised -Post 2753 Coverage Editorial Promised -Post 17,000 Coverage 30,000 Online Calendar Listing 500 Online Calendar Listing N/A Online Calendar listing 276,540 Online Calendar Lisbng NIA Online Calendar Listing 213,000 Online Calendar Listing 432,000 Online Calendar Listing NIA Online Calendar Listing 520,000 Online Calendar Listing 3,000,000 Online Calendar Listing 2,000,000 Online Calendar listing (858) 224-2460 buu@deliciousbuzz.cpm Page 11 of 15 www.CeJi.ciqusBuu.ci;m https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 11 of 15 f LCFF16 PR Sponsor Recap -file DATE TYPE OF MEDIA OUTLET Various Festival Months (July-Oct) Online News La Jolla Blue Book Various Festival Months (July -Oct) Magazine Locale Magazine Various Festival Months (July· Oct) Online News Navy Dispatch Various Festival Months (July-Oct) Online News Omni La Costa Various Festival Months (July-Oct) Magazine Palm Springs Life Vanous Festival Months (July-Oct) Online News RoundTown Various Festival Months (July-Oct) Online News San Diego Carpe Diem Various Festival Months (July-Oct) Newpaper s~n Diego City Beat Various Festival Months (July. Oct) Magazine San Diego Home Garden Various Festival Months (July-Oct) Magazine San Diego Magazine Various Festival Months (July-Oct) Magazine San Diego Reader Various Festival Months (July· Oct) Newpaper SD Union Tribune Various Festival Months (July· Oct) Newspaper The Desert Sun Various Festival Months (July -Oct) Online News The Seven Spot Various Festival Months (July -Oct) Online News Vanguard Culture Various Festival Months (July· Oct) Online News Visit Carlsbad Various Festival Months (July· Oct) Online News WrthoutABox Various Festival Months (July· Oct) Online News Wright Wreport Various Festival Months (July-Oct) Online News Yelp TOTAL Mie.i!lllA iMPRIESio\!ONS LCFF16 SPONSOR PR R!:POR·t {November 2016) Delicious Buzz Communications 315 S. Coast Hwy 101 U175 Encinit~s, CA 92024 11/14/16, 1:05 PM ' IMPRESSIONS COVERAGE l 11,000 150,000 NIA NIA 189,000 NIA N/A 222,922 17,000 250,000 515,000 486,000 136,000 N/A 4,000 540,500 N/A NIA NIA 39,llH,!lll® (858) 224-2460 Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing Online Calendar Listing buz~@deliciousbuzz.com Page 12 of 15 ww,,v.De!iciousBuzz.co.m https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 12 of 15 LCFF16 PR Sponsor Recap -file • Bressi Ranch Living Magazine • Carlsbad Business Journal • Carlsbad Chamber • Carlsbad Magazine • Carlsbad Lifestyles Magazine • Celebrity Page • Coast News • Del Mar Lifestyles Magazine • Del Mar Times • Discover San Diego • Fox 5 TV San Diego • France-Amerique • Gogobot , lndieWire • KOCTTV • KUSI News TV • Locale Magazine • Modern Luxury San Diego • Namaste News • Rancho Santa Fe Living Magazine • San Diego Home Garden Lifestyles Magazine , San Diego Union Tribune • Unseen Films • Your North County LCFF1e SPONSOR PA REPORT (Movembsr 2016) Deiicious Buzz Communications 31 5 S. Coast Hwy 101 U175 11/14/16, 1:05 PM ---~-~~ .. i.rhr §an Dtrgo llmon-il:nbunr La Costa Film Festival Today through Sunday. Carlsbad at the Omni La Costa Resort & Spa, 2100 Costa Del Mar Road; Cinepolis Luxucy Cinemas, 6941 El Camino Real; Ruby G. Schulman Auditorium at the Dove Library, 1775 Dove Lane. $15-$350. Jacoslafiimfestival.org The La Costa Film Festival in Carlsbad features four days of films and special events for movie fans. Films include feature-length productions, short films, documentaries, and high school and college films. In previous yearn, the festival has honored actor,; Andy Garcia and Ed Harris, and this year, there are question-and-answer sessions, a Friday night event with actor Chris Noth ("Law & Order," ""-~· --.l ... i._ n:"'. " "Tl.. .. ,...ood Wife"), awards ceremonies and ike "Fastball," an investigation into who lndieWire News+ Film+ TV+ Awafds + Toolkit+ 1aseball history; "Pickle," about all the Film Festival Roundup: AFI FEST Adds 'La la land' Gala, London Awards Kelly Reichardt's 'Certain Women' and More -The fourth annual La Costa Film Festival announced their filmmaker awards on Saturday, October 15 at the renowned Omni La Costa Resort & Spa in Carlsbad, California Nathan Apffel's "The Longest Journey' was the big winner of the evening, taking home the Audience Awards for both Best Documentary Feature Film, as well as Best of the Festival. Bo Brinkman's 0Last Man Club" was chosen by La Costa FF audiences as Best Narrative Feature Film (Domestic), and Olivier Ringer's "Birds of Passage" received the Audience nod as Best Narrative Feature (Foreign). The Closing Night Star Awards Gala presentations were preceded by the featured screening of Annie J. Howell and Lisa Robinson's "Claire in Motion" with star Betsy Brandt in attendance. You can check out the full list of winners here. Encinitas1 CA 92024 (858) 224-2450 buaz@cielicio~sbuzz.cpm dopted over the course of their marriage; tirical romantic comedy about a jingle ,poses and gives her an ultimatum. LISA Paga 130115 www.De1ici_ousauu.com https:/ /cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 13 of 15 ( LC~F16 PR Sponsor Recap -file • Bressi Ranch Living Magazine • Carlsbad Chamber · • Carlsbad Lifestyles Magazine • Coast News • Del Mar Lifestyles Magazine • Del Mar Times • Fairbanks Living Magazine • Fox 5 TV San Diego • Gogobot • KOCTTV • KUSI News TV • La Costa Living Magazine Locale Magazine • Nardcast Media • Nubry • Rancho Santa Fe Living Magazine • San Diego Home Garden Lifestyles Magazine San Diego Union Tribune • Seaside Courier ThePulseSD • Unseen Films • Your North County !.C!FF16 SPONSOR PR REPORT (Noyemller 2016) DeHcious Buzz Communications 2i 5 S. Coast Hwy 101 U'i 75 11/14/16, 1:05 PM Tm CO.\ST S;:ws A RTS&ENTERTAINMENT '"'''"'"" La Costa Film Festival making 'reel' splash WhyGogo? ,TICS !>HOW t.fi,j~ ~,ct:1 l<ll't">R! ~c:i k~IWLe': ell· ~,t.,·~~i= t1,i;hr::,.1r,X !i=62ii1<>9 li:13l!J!fo<n .,,-,:;:,;.,c;l\fo:-,: :rm.-~,<>"-cc.. ib:: .b>w ,O<t.9. ~ ).!.',!i-1:.S,i:.n .!icOoc~\::' An <:,e-,mn ;r'::'1!° .. ""; With screenings at the Omni La Cosla Resort & Spa, Cinepo!is Luxury Cinemas 3.nd 1he Ruby G. Schulman Auditorium at the Dove Llbmry in Cartsbad. tho La Costa Film Fast also offars froo panel!. with leading fi!m industry experts, and nightly red c:2.rpet galas. See website for ticket prtces and schedule. l11.1.Jri1 mcm :.il~out this ,:w1'n1 ..,!?::.M~ 1,brtinb"..lra.t>· c.11Jt1.sr~\o -,.~ ,11,, <l• ~~ ,i::,. o"'-j' .sc,:..!-~ ~~ l''?]~·-1,~ ~~~~~~~~ fi:.:l.liti~ 1b C.~!< ,,.. lb ,.;-...n. m :rlt::t~ r.:-:.n! 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Unil= ,·.:im::a.i .:a r.:.a ,.... t!.,-~t,,,1!;".n l~ 1,..:.:~ 1.cn-..,_ n~Q :tl<.c1a.ih ~fbn,o fn»1!1 Ch.;,:=lt..-,,-::,1 fu=1b,tL~fi,i:i<!:$> ln1hl,,,a,;;.1,:t,.-..::,. 1!'.s" JUrc.l •l..•L--.t"-;ili;:.::rl1h,-::i:;F.=,-d::t=-:10,,.= ~f~i~~ ln=>'.iHX".31 !,.:~-~~~~~~ n-.,. n.'«lhJ. j,n-,:w,:, U:tp.~ IL~ CzliJ-,...o <.J.:J ~ili,,"c.1~' "''1'= :fic:~J'j; ~~n \~ ·~;.., .. ,,n:ci:1~,·u-~l-(t!:.:::v=ir:u-3:!,tU<-.-..k.' i~!l=:1~..J1H:,,=·~7.• fro-rid::.', <-,-;:r.,r-.,;1 ~-k!:d Cl<lf.lJJ-n ,..i:;j_ ·\\l" ..!A c,.!>cf k:it,~rn Jon1 i=n:.:;llrF"""""a...,J=· ,h:o L:.C.,...,F~f'"!r..tl ~-L"::t:rn.::;, c,.-;,.-rlmc~. <"!<11 b.=i-:UiJ,:eJ,::,;:.,:;,./,:ill Encinita~, CA 92024 (958) 224-2460 bwzz@.deHcious.buzz.com Page 14 of 15 wv1vv.DellciousBuz.z.com https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 14 of 15 \ LC~F~6 PR Sponsor Recap -file • Carlsbad Business Journal • Carlsbad Lifestyles Magazine • Celebrity Page Chicago Tribune • Coast News • Del Mar Lifestyles Magazine • Del Mar Times Discover San Diego • Encinitas Advocate • Entertainment Weekly • Fox 5 TV San Diego Gogobot • lndieWire • KOCTTV • KUSI News TV • Locale Magazine Modem Luxury San Diego • Pacific San Diego Magazine :ILO~lE La Costa film festival is Coming to Carlsbad Oct. 13-16 Wr:lll'n5;<:Ju,d.-u,t,gnr,', l"h::: rnun::dc-wo is on! On Oct. 13-16, tl\i:•ltli ,~.nr·u:i! L.:i CC!.ll Fit'l·, ;:c~uval ,~ sN tc,•,-o·,·.-u• CJrlsb;,d. i-Ju: (dy dccs th,s (~,fr.,,11 '1,wt-'"I"~ fut1•:;·. 1hr:11t;hl-prt1V!l~h,,:;, ,wd ,.,.1,n,1•. ,l::t1wi,•1,:,:: .,,., ,n -..1:11;,. bu( ;ii!,u '>illrl' 1:;i:,.1y h·te~ an::: !i;:-, Jicki";: i:t::atror,5 a: me openi~g nigh;'~ Sip & 5Jvot G;i1;i_ L;:-, Cost.i Dn•a1,~. In, .:i rr,5 to enrich <rve~through tile •,-,cr!d ci;iss ,r1<!111il ,md ::onP. w?.yGfdu,1,g1u~; :IMT 1s hy 1i:1c,•,·t11g ,;n ,1m;,;,:1g:s:,,r«r.l L::icil: fl!l~lh ,,n:1 thc-~1,y,m I~·,.!:' en screen •,·:111 co,ne :o tife ,hrN-~h;-uL :.he '.'.'€Ekeml. lt;,•n;.> n1<1ci:,· for yuur •1.d l.i·pct mri:ne,,i 1:il:h n1g,,1 n:·d l)e pr1<prl1P.d tu e11J1:1!.! '>:1i;'P. L.i11':-h!ok-,1·,••r11 f.!m•,. Afsl' yc·u wJt,:h. en;Oi', .:,rid i;i'.'P. 1, standing "O", ,'T70$t !n::iv es 1~·.il i,:;:;;-Qf,.', sess,or,s <Ofter ~o you ~:;r, !ar.g1r: o·.'er ti",<: c.-c::·,•1. H:m: is;; iinlc:· r,:c~icw or c,;,.c:h c.:i1c~cry: F.:alur~films Thnre t>cys inA!.!g1.,-;,;t 11/14/16, 1:05 PM OCTOBER I\' 1':-1 , La Costa Film Festival Fih.n low:n unite for four d:w'J of ~,.reening_s. fi imma ·er Q&:\ sessions. industry panels :und n'.d-c .. 1rpc:t g.;1las. T.tkc in intcm;nion-.1! docu1n~nrnric.:-, narr.1ti\'C' fcatU.ft"> .wd short f:.lms -rom around rhc giobc. Nighdy \'IP rcccpfions. br invira~ion only. Fu!I fcsrival passt'S ;wJ.ibb!e for $ i50-S3S;. individu:tl s.crccninr..s !HOi. Tht,irrr f<,ri1ti11m t'dT.)', C1ri.,}Ji1,i) l11c0Ht1;?!11fntit'1l!.or.l{ IJCJ.H,L'315 ARTS &E NTERTAINMENT La Costa Film Festival kicks off, runs through the weekend tty ~_J'<:t..·nld C~po!u follo:.·cd by ~ C-0,1~:}~~~:~I7;.:~ d~~~·":;i:;., "i~~ Ll~ offl'bundorlrnlroll.lint<> hr::ir)I'. lbe·••~kaduilb;.p:d.:td In cdcb1~tio::i c,( ill Ua!Thtc-e loc~twru. -the ~i1~i:<l~':;''?"To~/ J'.;_~.: ta.:iS1"!)'•:111tJOi.0,.u Ciflel""J,1.. Th.,Rcdl'11tbc11:11rc· tition co;:;11:1cru:cs Jt 1:30 p..cu.~;~:iudi;o~ii:.:ii.. J~willd<1em,i,,._. ,-·biclls-~b::!i1tic::i , .. u loll:<· • San Diego Home Garden Lifestyles Magazine O,::mi L> Co~1::, R=in.. will !~!:.<' pl.!::l> .:l Cb~po-('lli,;17.,fo ~c::I tl:e R\illy G. fo.. A1 3:30 p.i:.... 11,c h;~ Sdrnlau.t>a Au<lit<1ti<1::i -1.d1t><>I am! <"lk~" ~I.all~ :~l~}~~i':i~~'.lk~~! ~~ ~~{;~~~~:, lk-r,in, in 11,;, com1x:1iti,m, The ;1w.liic:,u "'ill u.._ 1·,,w:1 ll•ri. ,mh " 1 .. rmic.-1l:r.,-i1111~t. t!,11!~::~~~I~~~~~· ~irh1~~ .. ;'!£~ (){!cf!f/i; Mot:!>:!• ill; p.m. a1 the <til>ll at>di,1'.1.&·?.(lp.!!1... <louhl.,.r;n.,,·nfo~, d ~rh~ • San Diego Union Tribune • Unseen Films • Visit San Diego • Where San Diego Magazine LCFF1S SPONSOR PR REPORT (November 2016j Delicious Eluzz Communications 315 S. Coast Hw-y 101 U175 p.,jr <>f f,l,:,s .:1 tl ()I!: Al;,',t"!-,<Tlt'UD:;><l«r ~~jh.!l'~~t(<.!~. }~~.Job• ~~~~~~ c=,L"d ~ ~t=L•~~ =~~~-~·-;ji~J~~~~:it~:~; fi~l fihi, '-'! tbc fc,stfr..J. C!lrn; }i'oih., h,:..! .. Su ~~d Omlll_ U (,,.;1,1.. Fl>l\o"iub s~1urd~y b.ci;.iu, 1<h!1 •s;,J; ~i l'uu.:.,:,:; ~1 fdO t-C,~~~/;:I;;;;;~~~ ~;~~~ni;'":'!Tt\~':~ l~\~!'.''~; t{;'~~t~u~ 1'·''\:~c .. ~tri;'~~ ~nd ~ :':1~t.~~~i~:~1l~id..,!; /:~~!~~hy,.~ :!tcu ;;:;:~~ ~~:;;:;~ii~~ ~;;~~'i:.,ru~'L~'. f~~1M~1!~~il~~;:. dsh Encinitas, CA 92024 (858) 224-2460 bu~@delicio11sbuzz.com Page 150115 www.Delici_ousBuzz.com https://cfl.dropboxstatic.com/static/javascript/pdf-js/pdf-js-9e9df56/web/viewer-vflOcl6kW.html?annotation_highlight=1&annotation_region=1 Page 15 of 15 From: Lisa Rodman [mailto:lisa@aguahedionda.org] Sent: Wednesday, September 21, 2016 5:30 PM To: 'Cheryl Ge rhardt' <Cheryl.Gerhardt@carlsbadca.gov> Subject : Brewfest Expenditures Hi Cheryl: EXHIBIT 4 Attached are the records for this years event. The event was deemed more successful than last year with several learning opportunities for next year. In the end I know people left the event happy and patronizing restaurants throughout downtown Carlsbad ... because we ran into mariy of them personally. The best success is everyone in the planning team is already talking about next year ... now that shows t rue success, in my eyes©. We have sponsors vyho want to join in and collaborate even more at Brewfest 2017. First: We managed to promote the hotel and received at least one satisfied customer; this program could be easily expanded and now that we know how to promote without either side·having to tally anythipg next year will bring more opportunities . . Second: Social media reach much farther thanks to the generosity of this grant. Th ird : We aimed for 1500 and had =1200; and so many people said they will t~II friends next year as it was fun ! ·. Fourth: We aimed to educate and we had two successful sessions that had standing room only with 50 chairs all filled with exuberant learners. Fifth: Attached is our supporting documents to analytics, expenses and a satisfied guest at West. My brother in law came from Hermosa Beach AGAIN ... brought his wife and can't wait until next year · Warm Regards and many thanks, Lisa Rodman Chief Executive Officer Agua Hedionda Lagoon Foundation -Discovery Center "The People's lagoon" 1580 Cannon Road Carlsbad CA 92008 Office 760.804.1969 Cell 760.271.1356 www:aguahedionda.org our Membership makes it Happe14! ( ( Brewfest attendees I Eventbrite sales/ 2016 Quantity sold v 150 100 50 0 ; ! I ! i I I I i i l I I 27 3 10 17 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 4 Apr May Jun Jul Aug Sep f -~ ---. . -~ '. SUMMARY FOR MARCH 23, 2016 .-SEPT[MBER 10, 2'016 . --'---------------------- Quantity Gross Fees Net 754 $26,403.15 $1,932.15 $24,471.00 Brewfest attendees I Eventbrite sales / 2014 i Quantity sold v 100 80 60 40 20 0 5 7 9 Organizer Channels Eventbrite Channels 11 13 15 17 0% 20% Summary for Sep 4, 2014 -Oct 5, 2014 19 21 23 25 27 40% 60% 80%: TOTAL DAILY 29 3 5 Oct 100% I" . . ---• -. . -• ----, -• -, NAME QUANTLTY GROSS SALES TOTAL FEES NET SALES . . -· --_ .... _, ----------~ ----------.. -----------------. ---- Eventbrite Channels 0 Organizer Channels 0 Total 5 88 93 $173.76 $2,909.36 $3,083.12 $13.76 $234.36 $248.12 $160.00 $2,675.00 $2,835.00 ,. Carlsbad Brewf est overview :~ ·, Compare ~.a 2014 e Carlsbad Brewfest """' 1 Jan 12am -31 Dec 11 pm 3 Total Mentions Avg. Per Day 0 Avg. Per Hour 0.0 Avg. Per Minute 0.000005692 Reach & Spread 0 • Reach 0 0 Spread Feed ~ Stream ••• Map@ 0 0 2015 e Carlsbad Brewfest .., 1 Jan 12am -1 Dec 11pm 2,205 Total Mentions Avg. Per Day 7 Avg. Per Hour 0.3 Avg. Per Minute 0.004557 Reach & Spread 349,282 Ct) • Reach 130,288 0 Spread OJ. sdut 02 adstwi 03 BlueFidelityApp Qlf MoniqueRafllsey 05 CarlsbadBrew total 201 5 reach: 479,570 0 0 Burst @) Cloud 115 Reports @II Search Ill 2016 • Carlsbad Brewfest T ·-··········--···-·-··--·---····---· .. 1 Jan 12am -31 Dec 11pm 2,837 Total Mentions Avg. Per Day 8 Avg. Per Hour 0.3 Avg. Per Minute 0.005368 Reach & Spread 298,218 ~ • Reach 43,272 ~ 0 Spread OJ. GreatBeerNow 02 VisitCarlsbad 03 MoniqueRafllsey Qlf SplashMagWW 05 CarlsbadBrew total 2016 reach: 341,490 i 0 ,o ~··· ---·-. YTD thru 5/10/17 • Carlsbad Brewfest ..... Year to Date 480 Total Mentions Avg. Per Day 4 Avg. Per Hour 0.2 Avg. Per Minute 0.002545 Reach & Spread 17,753 8 Reach 5,943 0 Spread OJ. MoniqueRafllsey 02 HWPins 03 CosflleticSocial 01+ CarlsbadBrew total 2017 reach YTD: 23,696 EXHIBIT 5 France, 33 Spain, 47 KIA CLASSIC -GLOBAL COVERAGE Thailand, 20 Singapore, 20 Italy, 21 Sweden, 19 ~ Go1rchanne! Retweeted n TomAbbottO@TornAbbonGC Mar16 "' Who will be lifting this @LPGAKloClosslc trophy? @Gerlnaplller @CKGolfercn,c chasing Mlrim Lee ,n @"1sitCarlsbad -LIVE on @GolfChannel now! ·t@ _½ o.ASSIC. LPGA Kia Classic @LPGAKiaClassic Mar 26 Live final round coverage of the #Ki.iCl;isslc is on NOW • vupulse. cornlc/1592. @Gel/Channel @ 1g~ f CLASSIC Kia Classic I Click here to record or watch Entering its eighth year. the 2017 Kia Classic will be held at the Park Hyatt Aviara Resort in Carlsbad. California March 20th -26th. The Kia Classic f... vupulse com • 1,463 likes jayemgreen Awesome week here in Carlsbad for the Kia Classic! Bummed to have doubled my last hole to not get into the first major of the year next week (by $400) ..,,; ... BUT great to be back in tournament mode, still some dust coming off, excited to for the rest of the season! #grind • 3,547 lil<es lydsko No bogeys last week, but a few too many this week! Wish I could be playing this weekend, but had a tough time on the greens this week! But hey, no matter what, always love coming back to play in one of my favorite cities, Carlsbad U Thank you to everyone that came out to watch me play, and send me supportive messages!!! Know there are a lot of positives, so gonna keep my head high and get ready tor the first major of the year @anainspiration ( .:; #LPGA • 312 likes lizettesalas5 #TBT to 2014 @lpgakiaclassic #TeamPurple @antiguasportswear #CarlsbadCA EVENT SUMMARY Over 2,000 cyclists raised over $2.6 million at the 1-day 25-mile, or 2-day 100, 125, or 150 mile Bike MS Bay to Bay ride on Saturday and Sunday, October 22 & 23, 2016 from Irvine to Mission Bay in San Diego. This was the most raised for this event in 34 years!! Other riders along all four routes included employees of corporate teams, including Monster Energy Company, KTLA, FOX 5, KPMG, Wescom, LPL Financial, Fed Ex, Deloitte, Wells Fargo, and many others. In addition to cyclists, Bike MS benefited from the support of nearly 1,200 volunteers and almost 24,000 donors. PARTICIPANT DEMOGRAPHICS •Men •Women 52% are 30-50 years old 69% ride at least 10 miles/week 60% earn more than $75,000/year / ,r CARLSBAD HOTEL ROOM NIGHT BREAKDOWN • Sheraton Carlsbad Spa & Resort: 255 rooms nights@ $209/night • Carlsbad by the Sea: 30 room nights@ $119/night • Hampton Inn Carlsbad: 6 room nights @139/night • Courtyard by Marriott Carlsbad: 47 room nights@ $128/night • Hyatt House Carlsbad: 12 room nights@ $189/night • Residence Inn Carlsbad: 11 room nights@ $159/night • West Inn & Suites: 25 room nights@ $153/night • Homewood Suites Carlsbad: 17 room nights@ $179/night • La Quinta Carlsbad: 29 room nights@ $104/night TOTAL ESTIMATED REVENUE FOR CARLSBAD BASED HOTELS: $77,616 FOR APPROX. 432 ROOM NIGHTS IN ONE WEEKEND Outside of hotel room night costs, Bike MS brings in $143,000 in revenue for the Sheraton Carlsbad in ballroom rentals, food and beverage. DIGITAL ADVERTISING REPORT SNAPSHOT Bay to Bay I 11,457,452 I 42,176 62 196 258 I 297 I $42,166.80 I $155 I $163.44 I 0% I 5/18 110110 UP Over 9,000 Impressions from 2015 UP Over 17,000 Clicks from 2015 198 MORE Conversions made in 2016 from 2015 Money Raised in 2015: $2,379,692 I Money Raised in 2016: $2,600,000 Participants in 2015: 1,845 I Participants in 2016: 2,389 EVENT BROCHURE BAVTOBAVRIDE OCT 22-23, 2016~1 Pl!fSEIITED lDCALLY BY f<!,. ======-----'-BIKE MS: BAY TO BAY RIDE OCT 22-23, 2016 Bike MS is more than a ride. It's an experience driven by camaraderie and marked by passion, inspiration, determination and fun. In addition, you'll find the support we provide to be nothing short of remarkable. From food and drink to fuel everyone's journey, to mechanical and medical assistance whenever needed, we're all in it together. 1/Jith volunteers cheering for your team along the way, the atmosphffe is truly electric. Register today at b-iketofinishM ..,,com and help us reach our goal-a world free of MS. Rece-ive 50% off registration! Use code ~brochure~. THANK YOU TO OUR SPONSORS: ."F'E:::J,JTI ,G :P::l•!SOFS HaNEKt Natdral Mt.1935 m.:..~-·1u~-i sre~;so;;:s ~ li(IW.1 KTLA~CW .... ~ tl•t ~ 01.1. 1~:Jt, D ~FOi ;!)~P.: ~ u=.t..a ~ ,!,.. llallll , m1uu1.u ,, ,.~ .. ,.,. ..... lltl.\,11,1111111,1 GOLJ $-C :1.:0;:;:; inl' J)i$~Olld r~, ....... 1, ;., ~ .,,1,-. :31: .. •/!:.~ JPO~J::;OR~ ,~wo-~1$@ :::.·m:~E :~per i:;oP.::; IHi,art ~Clil.~~Cii>\~J;i-.:sECHM4/t E:1 if'cotn:ni.Qs. 'IN"_1.,f1t.1,·,1 m ;;:L FFIJ_:.-1" :;_:::=:'ISO?.;:, Olli-C..ilifr.ni• ::iolph~rt'o. -Dek-~t~ •· Sirn.c,fy -Y -;i'"!h;;b Unit!!d (..g_: .r:.ss'R -F-etform:. n,:..~ BiG:t:,!e-Me1h'..;i:Sil1t Pro::hn:-~ SA-n. Die-so Gull!:. • ,i:ingt"ie:1rri Due~ RlGl5TEIR TODAY: biketofinishMS.c.om orcall 1-855-372-1331 EVENT POSTER bike BAY TO BAY RIDE OCTOBER 22 & 23, 2016 PRESENTED LOCALLY BY: -·-~ Lo Caso Del Zorru -"l.-t,r11.;rn $;:;or.~::.r: Di.:mor_-:,..$ponto•~: Hillit Nllll011 .1i'l. ..,.. .. ... v~ !: Go..4 Sp,onor:i.· ·o~ianrl ,,mfJ S:h•e-r Soon:.o•:.· 0 @ Titanium Sponsors: 1 i•):1-1 KTLA~EJJJ ~ La Casa Del Zarro P!atinum Sponsor: Diamond Sponsors: llblt. ~.(= BMWot ,, --.--n ~DINiffltlliil'IDl'MIIIO, IUR&ERGRlll .. nau._ • .., aUWMQUH Gold Sponsors: Silver Sponsors: Bron:z.e Sponsors: ))Isneylnpq D111mond l • ..-lrl>u1111n Fed ~ 0 @ -~:;-,-:>:jh ·-~ -~ .. r.TRUE • WESCOM~\\~ Credit Union IU Beckman Coulter Foundation· Canari Cycte•,near-Clear Channel Outdoor -Ctif Bar-iHeartRadio -Melir.-:.a'.'../VJodd Variety Produ_~e -Outdoor fnsight -UltraStar Cinemas Thank You to our Premier National Sponsors: IBII p RIM AL RIDE GUIDES WELCOME TO THE RIDE! Thank you for Joining us for the 34th Annual Bfke MS: Bay to Bay presented locally byHanse:n Beverage Company and Monster Energy Company. We're glad you're joining us to .share the experience and celebiate suc:ce.ss. For three decades Bike MS has made a difference in the lives of the 51,500 •• affected by multiple sclerosis in San Diego, Orange and Imperial Counties, and the Hawaiian Islands. Please accept our appreciation for your efforts and c-ontributions to create a wortd free ofMS! WHAT'S INS1CE ... Day 1 Start Schedule .... 03 Day 1 finish Schedule ... 04 Day 2 Start Schedule ... 06 Day 2 Finish Schedule ... 07 Support Along the Way ... 08 Whatto Bring ... 09 Bus Service To & From the Event ... 10 Hotel Accomodations &Shuttles ... 12 Other Society Events ... 13 Directions ... 14 Thank You Sponsors ... 16 THANK YOU TO OUR GENEROUS 2016 SPONSORS PRESENTED LOCAt.LY BY I m TITANIUM SPONSORS KTlA~QIJ ~ La Cas,a Del Zor:i-o •tt•·~---........ .. PLATINUM SPONSOR DlAIAOflD SPONSORS an. 'iuii11111LI GOLD SPONSORS ))isnegwnd Fed « au r.TRI..JE e ....... ,, ,1.;1-. ·••• SILVER SPONSORS ~ @ en~ WESCOM 1\\\\1 Crcdltll~lcn W BRONZE SPONSORS Beckma.n Coulter Foundation-Canarl Cyclewe-ar -Clear Channel Outdoor· (lllf 8ar • IHeartRadlo • Mastro's Restaurants· Melissa's/World Variety .Produce-Pure Protein -Outdoor Insight· UltraStar Cinemas SUPPORTINGSPOMSORS Anaheim Ducks Better Buzz Coffee California Sulphur Co. Deloitte KSllR.88.5 Lara Bar Picky Bars Raw !ndu'&enc;e Rehab United Rise Ba~ San Diego Gulls Simply7 PREMfER NATIONAL SPONSORS PRIMAL COMPETITOR MAGAZINE (FULL PAGE) bike Bayt:o a., 7016 BAY TO BAY RIDE OCT 22-23, 2016 Hal\(El'\j PRESENTED LOCALLY BY: Natdral .-,uus ffiANIUM SPONSORS KTLA~CWJ V ~ ~ 1.a Casa Del :Zorro DIAMOND SPONSORS BMWot ---..9.lr,~lbtcDfwlll. GO!.O SPONSORS /'"""'" ~GO BUs!Nc."\S .klU'RNAL CYCLING PROMOTIONS WEST -BRDAA (E-BLAST) bike BAY TO BAY RIDE POWERED LOCALLY BY OCT 22-23, 2016 Hancent Natii~L I ~ 25,100,125 OR 150 MILE ROUTE OPTIONS Voted best "Cycling Event" eight times by the readers of Competitor magazine, the Bike MS Bay to Bay ride is an annual cycling adventure hosting 2,500 participants along California's beautiful pacific south coast from Orange County to San Diego. Designed to provide a scenic and challenging ride for both the experienced cyclist and the energetic novice, the event offers riders a 25 mile-one day option, 100, 125 or 150 mile-two day options, or a Virtual Spin event at the BAY TO BAY RIDE ;lo,! •• PRESENTED LOCALLY BY Hantmt OCT 22-23, 2016 t..1::itiiral ... PLATINUM SPONSOR: DIAMOND SPONSORS, V 111bit. IURGiR&Rlll ~.4 ........... " ~ ,11wM011,1 BAY TO BAY RIDE r PRESENTED LOCALLY BY Hal\lEl\. fi I ocT 22-23, 2016 J.1atar21.t. . ..Tft. --1'I-'f'-',. ~ 25, 100, 125 OR 150 MILE ROUTE OPllONS Voted best "Cycling Event" eight times by the readers of Competitor magazine, the Bike MS Bay to Bay ride is an :-. -',j ·Ii{;/;/ ;,~·-· ~i.l ua(crgdl.aNe 25, 100, 125 OR 150 MILE ROUTE OPTIONS Voted best "Cycling Event" eight times by the readers of Competitor magazine, the Bike MS Bay to Bay ride is an annual cycling adventure hosting 2,500 participants along California's beautiful pacific south coast from Orange County to San Diego. Use the code "cyclingwest" for 50% off registration through October 1, 2016. Visit biketofinishMS.com or call 855-372-1331 to register. ~~I# \ill""'~---annual cycling adventure hosting 2,500 participants along California's beautiful pacific south coast from Orange County to San Diego. Use the code "cyclingwest" for 50% off registration through September 1, 2016. Visit biketofinishMS.com or call 855-372-1331 to register. ~EW "'IIMW<Jf '11'~..,!! SAN DIEGO BUSINESS JOURNAL Bicycling PRIMJ\L RACE PLACE MAGAZINE (FULL PAGE) bike 8qtol-,, 2D16 BAY TO BAY RIDE OCT 22-23, 2016 PRESENTED LOCALLY BY: H ··1 N~rrQ~ 1twa:Y00°00:."'"'M'""-'T>ON1J.SPONSORS Blcgcllng PRIMJ\L •----------TITANIUM SPONSORS ~ KTLA~CWJ L:a Casa Del Zorru V ~ DIAMOND SPONSORS BMW'ol """'""""""' -.i-.._. .... .._ f'I.ATINUM Sl'ONSOR Hilltt 11111111111 S\NDIEGO ~ RACE PLACE MAGAZINE (E-BLAST) bil< • --BAY TO BAY RIDE ~ PRESENTED LOCALLY BY HaRCERJ I OCT 22-23, 2016 N~td~l, · f!fi~ '""''" uafqrgeltaAfe 25, 100, 125 OR 150 MILE ROUTE OPTIONS Voted best "Cycling Event" eight times by the readers of Competitor magazine, the Bike MS Bay to Bay ride is an annual cycling adventure hosting 2,500 participants along California's beautiful pacific south coast from Orange County to San Diego. Use the code "raceplace" for 50% off registration through October 1, 2016. Visit biketofinishMS.com or call 855-372-1331 to register. TITANIUM SPONSORS: KTLA~ELU La Casa Del Zorro PLATINUM SPONSOR: Hillll. BURGER&ifil DIAMOND SPONSORS: V' ~., ... ~ ~ ••IWHOUSI THANK YOU TO OUR PREMIER NATIONAL SPONSORS BMWof MUftftllnlll,;,;, StopDrwnng.startDrMnt, SAN DIEGO BUSINESS JOURNAL SAN DIEGO BUSINESS JOURNAL (1/ 4 PAGE) Bay to Bay 2016 tail..~Ol~LJ'~ -·· competitor-FORM OR JOIN A TEAM TODAY! Make a difference in the lives of people living with MS, while fulfilling your own personal cycling challenge. Register today at b.iketofinishMS.com TH•.'lK YOU 700UIPRe,\1 ER IFTION• _ SPOI lSORS: BlCgcllng p2t:=.: 1.•,:; -... -. , ~-:. t : ~~-I ..... !i"F,', , ... ,."J:, ,,CF: IKTLA!allW.I ~ La Casa Del :Zorro ,_ --: / ... Fl;t;'; :-;.. Hlblt 111111110111, UNION TRIBUNE .., .. .., Mt• BAY TO BAY RIDE OCT 22-23, 2016 IRVINE TO SAN DIEGO ---:-· <K£.gi~fd 1ata11! ~-biketofinishMS.com PR•Ml"'1 NATIOtw. SPONSOl!S TITANIUM SPONSORS A..,.111 ~ KTLAt-JCAU 1..a.CnsR Ool :torro ,, .......... --PLATINUM SPONSOR lllhit ~=~ bike Bay to Bay 2016 BAY TO BAY RIDE OCT 22-23, 2016 IRVINE TO SAN DIEGO ..:~~!D~l-lJlY ~ talag ! Na~ biketofinishMS.com PREM1ER NATIONAL SPONSORS Bicycling PRIMAL 13 TITANIUM SPONSORS ~ KTLA. ~EIIJ La C:!~.';'.~!;~.:;orro PLATINUM SPONSOR lliblt. BURGER GRIU. DIAMOND SPONSORS 4~ .. Y 9U ... NMII EVENT PRESS RELEASE bike FOR lM M EOIA TE RELEASE 2,500 cyclists Will Ride Toward a World Free of MS at Bike MS: Bay to Bay on October 22nd & 23,d 2016 SANO!EGO, CALIFORNIA-MDre than 2,000cyclistsare ex:pectedto~~over $2.5 million to stop MS in its tracks, re.store what has been lost and end MS forever at the 34~ annual Bike MM: B~to Bay ride, takin:g place fr,om October 22'"' to October 23" along the coastal route from Ora·nge County to San Diego. B.ike MS, hosted by the National Multiple Sclerosis Society, is the premierfundraising cycling.series in the U.S. for anyone se,eking.a p:erson.al challenge and awortd fre-e of multiple sci e r,osis. At I participants 1h ave access to bike me,C:han ics, .sup port vehicle s1 several rest stop:s, a p rovide:d lunch1 afini·sh lin-ec.elebr.atio.n and much mo.r·e. Attracting nearly 100,000 participantsnationvndeeachyearwith more thanSS Bike MS ride staking f'laceacrossthe c<0untry, anyone anywhere can acc,ept thec.halJ.enge .and fuel progre.s:sto helpcre3t,eaworld fre.e of MS. The largest fundr.aisingcyclingserie·s in the country, Bike MS includes pceople living with MS, their frlenrls, famJlies anrl neighbors, as we II as corp,orat-e teams and i ndivi d u·als who are driven to sup port crrtkal re search .and lif-e-changin'.g services to he Ip people with f\/lS live their best lives. People living with f\llScan atso participate in •1 Ride with MS, ... a spceci.al pro·gram recognizing Bike MS cyc'lists living with the disease. Thetwo-<l"'f, 100, 1.25 or 150 mile rides will go from lrvinet,oCarlsl>adon Saturda:y,October 22"', followed bya SO mile ride from Car'ls'badtoSan Diego Bay on Sund?fl/, October 23"1. A.single~ay, 25 mile ride-around f1ii1ission Say is also .av.ail.;b.le on Sunday, Octob.er 23ri'. All four rid-es will finishonSund.ay m-orni~October23~at HospitsJity Pointln Mission Bay. Th ry n eon a · I be held from 10:00am to 2:00f'm on Saturday, October .2. in Carlsbad at the Sheraton Carlsbad Resort and Sf>a. R, rson the stationary bicydeswlll enjoy great ··~--~re:en TVdispf.ayingth~ actu-sl Bike~ The registration donation ls.S400 per rider for any-of the ride option, plus a StGO registrationfe-e. The minimum-age limit for rider.sis 12 year.sold. The fund raiser is op-en to all levelsofcyc-list.s ranging from b-eginn·erto expert. Riders r.ai·sln.gthe h-igh,est dollar-3mount will b:e -ellgible for a varietyofin:c-entiv-esand priz.es. Sp-ecial participantsJ Sam Rubin from KTLA.alongwith Heather Lak.e and Raoul Martinez from Fox 5 San Diego, will b:e p.articip,atin;g in Bi~ MS: Bay to Say ride this ye Br. Bike M.Sis .sp.onsored nationally by Premier National Sponsor.s Primal and Bicycling Magazine1 as we.II asSanofi Genzyme, True Fitne s.s, ~Tires, ~M an-d Showe rs P as.s. Local sponsors include !ta.rt~~m Bev-erage Com p·any, fl.'lonster Energy, KTLA, Fox 5 San Di.ego1 La Casa Del Zorro, The Habit Burger Grill, Visit~iego BusinessJourn.al, ~e RelocationSyst-ems, BJ's Restaurant & §.re.!.w:tl9 ... YJ~ ... BMW Murrieta, FedEx, ~s Fargo, KP"""-and Oisn,eylan-d Resorts; justtoname a few. WHEN: October 22"" & 23" 2016 WHERE: Orange CountytoSan Diego PARTICIPATION/ VOLUNTEER REGl51RATION: Visitwww.biketofinishms.mm c.aJISSS.372.1331, or email msb i ke @mspacific.org WHY: Proceeds raised wil.l sup po.rt cutting-edge MS research, and life-<hangingservie:s for p-eople living with MS so they can live their b=e.st lives. 1)q1t-'tiwlt '.-13i~ <JfS bike HA5HTAGS: #~.,Mi#~~filt[g#bay2bi!V AboutMulti·ple Solerosis Multiple sd-erosis is an unpredict:able,often disabling disease of the central n-ervou5.sy-stem that di.sruptsth·e flow of information with:in the brain, ,and between th,e brain and bo-.ch/. Symptom.s rang.e from numbness.and tingling to blin-dne.s.santl p,ar.alysis. The progress> 'Severity and sp-edfic-symptom.sd MS in anyon-e person cannot yet be predicted, but adv:anc·es in research and treatment ar,e leading to b-etter understanding and moving usdo.sertoawo.rldfree of MS. Most peof'le with MS are diagnosed between the agesof20 and 50, with at least two to three times more women t.h.an m-en being-d1agnosed with the disease. M.S.affects more than 2.3 mi'llion worldwide. About the National 'MS Society The Society mobilizes people and resourcessoth.atev.eryon-e affected boy multipliesc.lerosiscan liv.e their bee.st lives aswe stop MS in 'itstr3cks, restore What has b-een lost.and end MS forever. To fulfill this missionJ the Society funds cutting-edge research, drive.s change through advocacyJ facilitates p.rofessional -education, collaborat-esviith fVlSor,ganizationsaround the wor·ld, and provides services d.esign-ed to help p,eoplewith ~AS and th·eirfamilie.s m-ov.e their livesforw.ard. Last year alone, through ou·r comp~h.ensive nation\.~de n:etwork, the Society devoted $122.2million to help more than on;, million individualsconnecttothe f>eople, inform,ition and resour,:esthey need.. To move closertoaworldfr-e-eofM-S, th-e Socie"tlj al.so invested$54 million to support more than 380 new and ongoing research projects around the world. Early-end ongo1ngtreatmentwithan FDA-approved therapyc.an rnske ad.ifferen·c.efor people with multiple sclerosls. Leam,aboutyouroptions by talking to your h,ealthcare profe·ssional and CDntactingthe National MS Society at nation al MSs<>ciety.com or 1-'800-344-4.S67. ###j V(llt-' t jtHt 'Bi.J,,.c, uft5 ENEWSLETTER -JULY bike Vt7n/tjtut CHAlLENGE YOURSELF WITH TOUR OE FUNORAISING JULV 1-31 ~uffS Put the pedal to the metal wlth fundraising during July so you can ride away with a coveted leader's jersey· to show off at Bike MS! UJhidtjeNey goueal'll,? .... 1"'"' ;; i I '1 Rookie who r~lses the most money Veteran rider who raises most amount of money Rider who has the best percentage increase ~ Rider with greatest number of new donors We even have a bonus competition! Every $50 raised earns you an entry to win a $500 VISA gift card! vltnkt!a ;/'elf Vu11atum With Gratitude, IT All STARTS TODAY! Viii/, 'JJ<n11< ,'ibl'tirip<ml Cml~r yd if'cx.iaC Thank you to our sponsors POWERED LOCALLY BY Han<Erit Natdral ~•.17.ll TITANIUM SPONSORS ~ m KTLA~£1.U La Casa Del 2or.ro PLATINUM SPONSOR Hillll. BURGER &Rill DIAMOND SPONSORS V ~ IIAAUltANT .-:..OC.ATl0N _.YST•ll.t' iiiwiioiii SAN DIEGO BUS[NESS JOURNAL f lmi~m National MS Society, Pacific South Coast Chaptl!!T 12121 Saipps Summit Driv!:', suite #190, San Oie:o. CA92B1 fundraisingsuppon{a)nmss.orn l es.:;.372.1331 aoo-48~62 ~ biketofinishMS.com ENEWSLETTER -AUGUST biKe Vuntju,tl; • AUGUST IS FULL OF COMPETITJON & PRIZES! Wtll YOU KEEP UP7 Sherin, As you already know by now, we have big goals this year! We want to raise $2.5 million and we need your help1 Here are ~ome things you can do today and get oth1ers to join you: • Make a self donation & support yourself! • Update your web page with your photo and wh11 you ride then share the link with everyone you know asking them to join you from your participant center. • Get Social! Post a "calling all cyclists" status on Facebook with a link to your fundraising page. • Call 800-486-6762 to schedule a recruitment party for your friends, family, co-workers ... everyone you know. tAtakea t!'etf Vc,naJian 111-)it 'Jjou,1• :ih.Ricipm,t l:a, te,. yd ;:/',xi.a{ Thank you to our sponsors POWERED LOCALLY BY Hal\CEI\J Natdrat .,,.. TITANIUM SPONSORS ~I Kll.A~EW La Casa Del Zorro •HOL'A'JION 8'flY«M•• PLATINUM SPONSOR •1111. BU~ILL DIAMOND SPONSORS " HITAUIIANT 8RIWHOUH SAN DIEGO BuSINESS JOUR~AL. BMWof MURRIETAW. Slop Dreamftlg. Slart Dttwlno. ENEWSLETTER -SEPTEMBER bike Vcrn'tjatt, 4> As you already know by now, we have big goals this year! W"' want to rais<: 52.5 million and we need your help! H<:-re are some things you can do today, and get others to join you: • Make a self donation & support yourself! • Update your web page with your photo and why you ride then s11are the link with everyone you know asking them to join you from your particioant center. • Get Social! Post a ·calling all cyclists· status on Facebool'. with a link to your fundraising page. • Call aoo-4e6-6762 to schedule a recruitment party for your friends, family, co-workers ... ever;one you know. vHakr,a :fcef1Jonalim1. 1/i.iil 1/CJrtl' (ihr/idpa11J Center yd J<x:ial Rid• Away With Prizes· September 12-161 Daily Prize: For every $50 you raise you'll be entered to win a VIP spot for your bike in the bike locker! (No wandering through rows of bicycles. Yours will be up front!) Grand Prize: At the end of the week, the individtial with the mo;t money raised will earn a Go Pro HER~! Capn,ring 4K Ultra HO video and liquid-smooth slow mot,on at up to 240 Thank you to our sponsors POWERED LOCALLY BY Hal\tmJ Natdr4L TITAN.IUM SPONSORS ~ KTLA~EW La Casa Del Zorro PLATINUM SPONSOR Hillil. BURGER &Rill DIAMOND SPONSORS ,, HITAUU.NT IUWMOUH BMWof .MURRlliTAffi. Stop Dreamillg. Start Drlitng • ENEWSLETTER -OCTOBER bike 1Jun' t ;j-tut ® Thank yotJ for riding towords ii world free of MSf Thank you for your participation in Bike MS: Say to Bay. With your l1elp, we can continue to provide life-cl1anging programs and services for people in t11e comm unit'/ affected by MS, as well as propel forward groundbreaking researc11. Why doe:S Rita ride? We asked Rita, who was diagnosed with MS in 2002. why sl1e rides in Bike MS. she replied, "I ride because I can! I use events like these to push myself to stay active. One day I may not be able to. but until then. I will keep pushing myself to do morel Just because I have MS. does not mean I cannot do certain things. Having a positive attitude is key. I focus on what I can do, not what I cannot. Thank you to ever/ person who comes out and supports the MS cause1 It builds awareness and ralses money and ever/ little bit helps!' (Jlf.okr. a, "1t:L,t1Junalion 1fi4il 1Jour Jlulicipanf C.mfrr {jd ,fm111' Thank you to our sponsors POWERED LOCALLY BY TITANIUM SPONSORS KTLA~QJJ ~: La Casa Del Zorro •Hoc ... ,,a• &TJ:ra .. .a• PLATINUM SPONSOR Hilllt. BURGER &Rill DIAMOND SPONSORS V HSYAUltANT IIIWMOUII BMWof .MURRI~ Stop Drcamic1g. Stitt DIIYlng • ENEWSLETTER -OCTOBER bike Vqn/tput 1JikerMS .. THANK YOU TO AU OF OUR SPONSORS! The support for ~ilt,;: MS: Ba't to Sayorovided by ourlo1·~l corporato::-s:pons:on and partners is an integral component in crEating a world free of MS. helping us f1.1nd our toe al programs and medical res~arch efforts.. Sponsorship oiourspe-cial ev-e-nts helps us ke~ our fundraising co-sts low and C"nsur~s th3t mor'f money gOe'i toward rHearch and program~ for people with MS. Che-ck out more about each of our sponsors by clicking on thei..-logo! PowMed locally By Hal\(EI\J Natdl"c}t Their mission is to satisfy consumer needs for superior quality and ~reit ustin~ h-:alth;•. natural and functional ~verages. Theircontinuou.!'i support aC'ld Bik~ f.15 teiim made our event one for th~ books! Titanium Sponsors KTLA~CW FOX 5 San Diego and KTLA; CW a.re: thi1: local FOX netvoork TV stations th.1t i:,rou-dly serJe •,•iewers and ad'.'ertisHs 'A'ith high-qu-alit-1 news, ente-ruinment. sports. Jnd mor~. Did you cJt,h the KTL:../i='oxS anchors Sam Rubin. Eric Spillm.1n. Heather Like, and R1cul Martine? on the ride?~ ~ La Casa Del Zorro Lo Casa del Zorro is Sen Diego Counfl/s most celebrated and lu_'(urious desen resort. w, woul:i like to exlend a special th.ank you to La Casa de! Zorro for hosting our Tour of Champtons event for fundraisers who raise over Sl0,000. Platinum Sponsor an. iUiGEil fRILl Not only did the Habit 81,;rg;erGrill provide thefr delicious foo.d at the Bik~ MS Rally1 ~ider Che-ck-ln,ar,d during th;; ride. 61.rt they.also formi&d a team fo, Sih MS b&ause the1 be-ti eve iri taking care of those around us! ~$kT .----~ IIIWM .. U Diamond Sponsors Gold Sponson ~~[lftjland Fed mu • Silver Sponsors A·P·X @~ 8,-onz.e Sponsors fr.BECKMAN ® 'iliJCf,.,a. ••• ,1 COULTER FOUNDATION CllfJKi ,.:::-.IOllTDOOl w~~~Q~~ i mff\ MASTRO"l ~l0~0,$1, !Heart w 1,,..,U!1..: me.t-. :S, (RJJfH -~~ @Jiir.mi:} ·-·~., ... ,. " EVENT WEBSITE SPONSOR LISTING Thank you to our local sponsors l'CE. POWERED LOCALLY BY Hal\CEnJ Natdfr!l. TITANIUM SPONSORS KTLA~CW PLATINUM SPONSOR Hillft. IUR&ERGRlll DIAMOND SPONSORS " ~BMWct "e'...'!!:~ HltAUllAJII 8RIWNOUII ~. L::i Ca~a Del Zunu fcMi=~X!N GOLD SPONSORS ))isntgfa.nd RB ........... ,1 ..... , ......... ,, A;P~ ® C:Sllifl:i SILVER SPONSORS @ BRONZE SPONSORS "--Cleo.cho•MI ~OUTOOO I (ff) IHeart f~ADIO £PJIJ11 {RfilJJIJfJJ9 011•~ SUPPORTING SPONSORS • ~ (;,'dJH)RNIA \ SUIPlllHtC-o Deloitte. w~~~Qi!,~ MASTRO'S ~ mtssa~ 11-1·0:11~1 @f'ERfORMl}f/fJ 1Uil1'101"11 ~":'. • EVENT T-SHIRT /'-....... ,.,.,/"\._ ---------. -~ .. . .. . -------..-----. . ------... /\ .'~\ I . \ bike ~~~-Bay to Bay 2016 PRESENTED LOCALLY BY: Hal\(ERtl Natdral ,..~.1't1S " TITANIUM SPONSORS: lil):f.1 KTLA~E:I.U bi ketofinish MS.com OCT 22 -23, 2016 ~ .La Casa Del Zorro I \ PLATINUM SPONSOR: DIAMOND SPONSORS: / vM. f!, , 1 _i_lll. ~ $=== w l 'i'\ ~'t · ' \ Hi .. 11 • .II UC' ' \ IU~ ~ . !l!!'!~~~t ,. '(J'Jl,v I ••-•,u•~• , ------\ '1 -:.. ~ ::,--:_-: -;-'·--:---::--.·--= . _ • . / GOLO SPONSORS: · .---~~-~~~ FedEx mu ~TRUE SILVER SPONSORS: ~ .... ,,. ~ WE~<;;£?~~ BRONZE SPONSORS: Beckman Coulter Foundation -Canari Cyclewcar-Clear Channel Outdoor-Clif Bar-it-ieartRadio Mastro's Restaurants -Melissa's/World Variety Produce -Outdoor Insight-Ultra Star Cinemas THANK YOU TO OUR PREMIER NATIONAL SPONSORS: J: c., c:: <( UI z -...J J: (/) -z -LL " UI z -...J I- C:: ~ (/) WHAT IS MS? Multiple sclerosis interrupts the flow of information between the brain and the body and it stops people from moving. Every hour in the United States, someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. ABOUT THE NATIONAL MS SOCIETY MS stops people from moving. The National MS Society exists to make sure it doesn't. We help each person address the challenges of living with MS. Last year alone, through our home office and 50 state network of chapters, we devoted over $122.2 million to programs that enhanced more than one million lives. National Multiple Sclerosis Society Pacific South Coast Chapter To move us closer to a world free of MS, the Society also invested over $50.2 million to support 380 research projects around the world. Locally, the Pacific South Coast Chapter provides programs and services designed to help the 51,500 people and families affected by MS in San Diego, Orange and Imperial counties, and the Hawaiian Islands move their lives forward.