HomeMy WebLinkAbout2017-10-18; Carlsbad Tourism Business Improvement District; ; AB-17-155 Accept Report from Visit Carlsbad for period ending June 30, 2017AB#
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CARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
10-17-155 CTBID STAFF
10-18-17 Accept Report from Visit Carlsbad for GENERAL
Period Ending COUNSEL
June 30, 2017
RECOMMENDED ACTION:
Accept report from Visit Carlsbad for period ending June 30, 2017.
ITEM EXPLANATION:
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The CTBID contracts with Visit Carlsbad to provide various tourism services. The contract requires
Visit Carlsbad "To provide periodic updates at the CTBID's request and a year-end report on the
program of work deliverables which shall include an accounting of funds spent by program in a
format approved by the CTBID Board. Allocation of the unspent funds shall be determined by the
CTB/0 Board'. Attached is the year-end report for the fiscal year ending June 30, 2017. (Exhibit 1)
The FY 2016-17 Profit and Loss for Visit Carlsbad submitted with the year-end report shows that
Visit Carlsbad's budget categories of Labor and General Administrative were overspent and
Promotional Programs and Group Direct were underspent. In total, the report shows that there
was $19,489 in unspent funds at the end of the year. The Board should discuss the reallocation
of the budget line item amounts as well as how to allocate the $19,489 of the 2016-17 unspent
funds. Visit Carlsbad is requesting that the unspent funds to be allocated to labor expense in the
2017-18 budget to cover the increased cost associated with the new Marketing Director position.
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153789(b)).
EXHIBITS:
1. Report from Visit Carlsbad for period ending June 30, 2017
DEPT. CONTACT: Cheryl Gerhardt, 760-602-2425 cheryl.gerhardt@carlsbadca.gov
EXHIBIT 1
WS1r:. . VISIT CARLSBAD
carlsbad Budget vs. Actuals
July 2016 -June 2017
Total
over/(under)
Actual Budget Budget % of Budget
Income
CTBID Revenues 978,613.00 $ 965,436 13,177.00 101.36%
Total Income $ 978,613.00 $ 965,436 $ 13,177.00 $ 1.01
Expenses
Labor Expenses
Salaries -Officers 94,291.92 $ 94,292 (0.08) 100.00%
Salaries -Public Relations 54,486.04 $ 51,867 2,619.04 105.05%
Salaries -Visitor Services Manager 35,706.48 $ 36,420 (713.52) 98.04%
Salaries -Visitor Services Coordinator 12,868.88 $ 10,116 2,752.88 127.21%
Salaries -Volunteer Paid 1,436.75 $ 1,100 336.75 130.61%
Salaries -Group 79,999.92 $ 80,000 (0.08) 100.00%
Employee Benefits 45,231.20 $ 35,040 10,191.20 129.08%
Workmans Comp 2,159.00 $ 2,000 159.00 107.95%
Payroll Tax Expense (SUl,FUTA) 21,908.00 $ 20,000 1,908.00 109.54%
Total Labor Expenses $ 348,088.19 $ 330,835 $ 17,253.19 $ 10.07
Promotional Expenses
Advertising & Production 7,095.50 $ 6,000 1,095.50 118.26%
Research 9,000.00 $ 6,000 3,000.00 150.00%
OutsideServices 0.00
Interactive Marketing 247,764.91 $ 250,000 (2,235.09) 99.11%
Public Relations Services 95,099.36 $ 113,000 (17,900.64) 84.16%
Total Outside Services $ 342,864.27 $ 363,000 $ (20,135.73) 94.45%
Travel & Entertainment 7,403.11 $ 4,000 3,403.11 185.08%
Dues & Subscriptions 7,026.97 $ 2,000 5,026.97 351 .35%
Collateral Prod. & Fulfillment 1,024.00 $ 2,000 (976.00) 51.20%
Public Relations Events 11,272.43 $ 4,000 7,272.43 281.81%
Total Promotional Programs $ 385,686.28 $ 387,000 $ (1,313.72) 99.66%
Group Direct Services 92,239.62 $ 220,000 (127,760.38) 41.93%
Technology 14,000.00 14,000.00
Memembership/Dues 1,672.31 1,672.31
Marketing/Advertising 32,325.00 32,325.00
FAMs 9,579.53 9,579.53
Travel & Entertainment 8,515.16 8,515.16
Trades hows 25,927.86 25,927.86
Total Group Direct Services $ 184,259.48 $ 220,000 $ (35,740.52) 83.75%
EXHIBIT 1
Total
over/(under)
Actual Budget Budget % of Budget
General Administration Expenses
Bank Service Charges 76.00 $ 1,000 (924.00) 7.60%
Equipment Rental & Replacement 3,329.26 $ 3,000 329.26 110.98%
Facility Repairs & Maintenance 86.00 $ 150 (64.00) 57.33%
General Liabilty Insurance 756.00 $ 1,000 (244.00) 75.60%
Grounds Maintenance $ 2,000 (2,000.00) 0.00%
Office Supplies 755.27 755.27
Postage 101.49 $ 100 1.49 101.49%
Taxes -General 74.23 $ 100 (25.77) 74.23%
Telephone 7,644.95 $ 7,500 144.95 101.93%
Professional Services 5,600.00 $ 5,600 0.00 100.00%
Volunteer Program 1,419.58 $ 1,000 419.58 141.96%
Miscellaneous Expenses 4,288.33 $ 1,750 2,538.33 245.05%
Utilities 2,341.54 $ 2,400 (58.46) 97.56%
Computer Expense 1,438.55 $ 2,000 (561.45) 71.93%
Total General Administration Expenses $ 27,911.20 $ 27,600 $ 311.20 101.13%
Total Expenses $ 945,945.15 $ 965,435 $ (19,489.85) 97.98%