Loading...
HomeMy WebLinkAbout2018-04-18; Carlsbad Tourism Business Improvement District; ; AB-18-162 Visit Carlsbad Quarterly ReportsCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL AB# MTG. 4-18-162 4-18-18 RECOMMENDED ACTION: Visit Carlsbad QUARTERLY REPORTS Receive reports and provide feedback. ITEM EXPLANATION: CTBID STAFF GENERAL COUNSEL The CTBID contracted with Carlsbad Convention and Visitors Bureau ("Visit Carlsbad") to provide various tourism services. The contract requires Visit Carlsbad to provide the monthly reports to the CTBID. At its February 23, 2017 meeting the CTBIB Board asked that the following most recent month reports be a standing item on the CTBID Board meeting Agendas: • Digital Marketing (includes website traffic) • Group Sales • Public Relations -Currently provided by Wagstaff • Visitor Center Attached at the Exhibits are the reports for month ending March 31, 2018. This is an information only item and no action is required of the CTBID. FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not qualify as a project under the California Environment Quality Act ("CEQA") and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b). EXHIBITS: 1. Digital Marketing Report -March 2018 Website Recap Report Summary 2. Group Meetings Report -July 2017 through March 2018 3. Public Relations Report -Wagstaff Worldwide Quarterly Report April 2018 4. FY 2018 Visitor Center Stats DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2468, cheryl.gerhardt@carlsbadca.gov EXHIBIT 1 March 2018 Website Recap Report Summary Third month of the new year saw once again a growth in numbers, keeping an upward trend before we get into busy season of summer. Organic search showed strong growth, bringing back what was lost a year ago. Social is also showing to be a strong growth referral to the website, with lnstagram and Facebook posts & promo- tions. Web Visits Overall Visits: 29,156 (+23% over February) Organic Search: 12,292 (+37% over February) Paid Search: 4,520 (-5% slightly down) ......... .... ,...__ ____ _ ,.,...... ~ ... -. ....,1_ ... ~ ---,r., 64,902 '53,118 '00:01:26 'S3.7S'° 44.86" ---··----- Web traffic has been growing exponentially after the low period at the end of 2017. We continue to focus on the core areas of destination promotions and working to further exploit social programs for web referrals via paid and organic posts. Goal Tracking -Hotels Over 4,000 outbound links were clicked for March. Totals for hotels was 504, with another 565 clicking on Plan Your Stay. Cape Rey: 88 Beach Terrace: 89 Hilton Carlsbad: 24 Villago Carlsbad: 30 Westin: 45 Sea Breeze: 44 Sheraton Carlsbad: 39 Carlsbad Inn: 45 Omni La Costa: 30 Park Hyatt: 36 Beachview Lodge : 44 Organic Keyword Rankings Best Carlsbad Beaches: + 1 spots Best Places to Eat Carlsbad: +4 Carlsbad Restuarants: +2 Carlsbad Hotels Near Legoland: +22 Carlsbad Golf: + 1 O Paid Search Campaign Clicks Play (Search): 2,516 Stay (Search): 1,059 Visit Carlsbad (Display): 4, 165 General (Search): 532 Dining (Search): 398 Meetings (Search): 6 v&ir.. earls bad l Organic Search -Paid Search •o•oey -Direct Social -Referral 29,156 30,000 -· ---· 11 I 22,500 I 15,000 I 7,500 Previous period P«,lou; yea, j l 0 May Jun Ap, 23., " •20% V --------------· ------------·-----· ---·-··¥• ·- VISITS BY CHANNEL GROUPING • Organic Search • Paid Search • Display • Direct • Social • Referral • (Other) Total ---------- TOP CONVERSION PATHS • Organic> Direct 271 • Paid:> Paid 71 • Direct> Direct 57 • Organic > Direct > Direct 50 • Paid :> Direct 46 • Organic > Referral 40 • (unavailable) > Direct 36 • Organic > Paid 33 • Referral> Direct 28 Total 1,037 DEVICE TYPE BREAKDOWN OVERALL TRAFFIC C, mobile • desktop • tablet Total 15,330 9,645 4,181 29,156 Previous period +97 ·S +22 +23 +a +S +31 +12 -4 Previous period +11~" +21~ +62% l!!'!!!!!il !'!'E'!!'l I Jul Aug Sep Oct Nov Dec Jan Feb Mar I Previous period 12,292 +3,307 4,520 ·746 4,259 ·302 3,679 +742 2,629 +2,118 1,509 +278 268 +43 29,156 AVERAGE VISIT TIME 42.2% 15.5% 14.6% 12.6% 9 .0% 5.2% 0.9% , ______ J Previous period +4.3% -6.7% ·4.6% +0.2% +6.9~ -0.0% ·0.0,< ! I NEW VISITS RATE . 85.3% l 00:01:46 FV-:1~ ;:;:v,::::,o:· -----;;,;:,;o~~ye:. 1 I ~.~:;au, penod -· P,ev,ou, yrn I -1% 46~ " J -1~ v 0% v I _IL . . . , r-·-·--I i TOP CONVERTING GOALS Ii i I e Outbound Links· Click (E) (Goal 7) t l • Other Listings -Visit Their Website -Clic .. . ! II • Plan Your Stay· 1st Step· Submit (E) (G .. . I e Hotel Resort Listings -Visit Their Websit... • Other Listings -Book It Now -Click (E) ( .. . j • Hotel Resort Listings -Book It Now -Cli .. . I e Newsletter Sign Up -Submit (E) (Goal 6) • Site Search -Submit (E) (Goal 10) J e Telephone Number· Clicks (E) (Goal 9) I Total .J - Previous period 4,090 +730 2,466 +544 565 ·4 504 -46 205 +89 128 +34 91 +38 43 +5 41 +18 8,185 j ORGANIC SEARCH TRAFFIC & RANKINGS I VISITS FROM ORGANIC 12,292 Pi c·,ious period 37% f~i?:52~ -I , 10,000 · Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar ' . . 2017 Apr· 2018 Mar • 2016 Apr -2017 Ma, . . Ill. ----. ·~ ................ -~ ... ~.: ,--------··-·------··-"--···-----·--·-··-I TOP CONVERTING GOALS FROM ORGANIC • Outbound Links -Click (El (Goal 7) • Other Listings -Vistt Their Website -Ctlc ... • Hotel Resort Listings -Visit Their Websit .. • Plan Your Stay -1st Step -Submit (E) (G ... • Other Listings -Book It Now -Click {E) (... I • Hotel Resort Listings -Book It Now -CIL • Newsletter Sign Up -Submit (E) (Goal 6) I Site Search -Submit (E) (Goal 10) I • Telephone Number -Clicks (E) (Goal 9) I I Total L_ I TOP CONVERSION PAT·~;~/0;;-;;-ANIC-· I O Organic > Direct a Organlc > Direct> Direct • Organic > Referral I • Organic> Paid e Organic> Direct> Direct> Direct e Organic> Organic • Organic> Direct > Direct> Direct> Dire ... e Organic> Direct> Direct> Direct> Dire ... e Direct::,. Organic> Direct> Direct Total ORGANIC TRAFFIC ENTRIES PER LANDING PAGE /events/ /beaches/ /attractions/ /restaurant/ /attractions/the-flower-Fields-at-carlsbad-ranch/ /beaches/ta marack-s ta te-beach/ /shopping/ /beaches/south-ponto-beach/ /hotels/ /attractions/sea-life-aquarium/ I events/319 2018-3 252018-ki a-classic/ /transportation/ I Previous period 2,137 +464 1,331 +326 I 226 -5 208 ·13 I 117 +71 _J 67 +24 33 +11 31 +8 20 +9 4,190 -·------ Previous period 271 +97 50 '23 40 +5 33 +12 17 +7 12 +4 7 +5 7 +7 5 +5 518 I outdoors/ agu a-hedlon da·lagoon-d lscove ry-cen ter I /things-to-do-Jn-carlsbad-when-it-ralns/things-to-do-in-carlsbad-when-it-rains/ /breweries/ /restaurant/succulent-cafe/ /outdoors/buena-vista-lagoon/ /petaltoplate/ /events/flower-fields-carlsbad-ranch/ /50-miles-of-hiking-trails-in-carlsbad/ I attractions/ ca Ji f orn ia-att, actions-gemof ogica H n sti tu te-of-a n, e ri ca-g I a/ l GOOGLE ADWORDS PAID MEDIA ----~ ·-··--·· . ·--· ---· -------·-· ··---------··--· "j MONTHLY POSITIONING KEYWORD HIGHLIGHTS I Previous period • best carlsbad beaches 2 +1 I • breweries In carlsbad ca 6 t2 • carlsbad restaurants 7 +2 • best places to eat in earls bad 8 t4 • hotel in carlsbad california 8 +4 • carlsbad ca hotel 9 +5 • hotels in earls bad 10 t5 • carlsbad golf 22 +10 • carlsbad mall 29 +20 • carlsbad hotels near legoland 65 +22 ·--···--·-··---·-----···--··-·-·· . ·-------------·--·- ORG~NIC GOA~-;;OM~:ETI;;;---1 l ~O RAN~I~~;--------·-1 I ' I I 4,190 : 1 Click here to access your full !'. ranking report. I 1 I Previous year 1 , N/A . ..... ___ ----'-·--·----·-----·---·-··---· :ttd ------ Previous period ---·--· -------Clicks Impressions Avg.CTR 2,353 +480 151,437 +27,426 1.55% -i0.04'% 1,292 +428 10,142 •20,699 12.74% +9.94% 1,016 +283 42,198 -12,946 2.41% +·I.OS% 976 +201 85,691 -4,957 1.14% +0.28·A, 756 +219 48,119 +5,427 1.57% +0.31% 343 +221 117,331 +65,262 0.29% -0.09% 275 +91 4,391 +1,914 6.26% -1.17% 272 +58 41,774 +30,109 0.65% -1.18,: 205 +63 4,115 +1,764 4.98% ·1.06~, 164 +23 73,107 +8,364 0.22% +0.01~.r. 158 +49 17,014 +3,647 0.93% +0.11'!.:; 158 +131 14,412 +4,576 1.10% -i0.82% 137 -s 7,927 t1,064 1.73% -0.34% 103 +67 3,227 +1,186 3.19% +1.43'% 84 +62 335 +244 25.07% +0.90% 74 +29 3,317 +823 2.23% +0.43".4 72 +15 1,810 +517 3.98% ·0.43% 71 +7 1,210 +202 5.87% ·0.48% 68 +53 221 +116 30.77% +16.48% 67 +61 9,148 t-S,400 0.73% ·0.07,: 6 0 +10 2,854 +300 2.10% +0.14~, 59 +2 4,761 +236 1.24% -0.02% J PPC CLICKS r PPC IMPRESSIONS I P,c•,>ou,oc>i~ 1 '08 \c•-,ousyoa, I I P,ovlou, },:~ 52'13 P~now, yea> J ·5% v N/A j I 17-. " N/A _ _J I ____ ·---. --. - AVERAGE CPC ) PPC CTR I $0.88 I 0.33% Previous yc-ar ,II Previous period N/A ·19% v Previous period 9% Prt!'1iou~ year N/A TOP PAID CAMPAIGNS (SESSIONS) 1,910 P,evlous ye;u N/A ,----·-------! TOP CONVERTING GOALS FROM PAID JI: : ~~~:~~i~~i~~~~s ~;~~~~~~: ~:~:i 1 t~ -Clic. • Hotel Resort Listings -Boak It Now -CIL. '. e Plan Your Stay -1st Step -Submit (E) (G ... e Hotel Resort Listings -Visit Their Websit .. • Other Listings -Book It Now -Cilek (E) (. .. • Newsletter Sign Up -Submit (E) (Goal 6) • Telephone Number -Clicks (E) (Goal 9) I • PDF Downloads (E) (Goal 11) I Total TOP PAID KEYWORDS BY AD IMPRESSIONS AutomaticContent Content restaurants in san diego ca j carlsbad hotels lj :::,:~:: 0t~:~::.5 fields J restaurants carlsbad ca I carlsbad outlets ll callfornia resorts things to do in san di ego I san diego resorts carlsbad restaurants 1 1 vacation rentals san di ego ca carlsbad californla hotels I I california beach resorts Iii ::'.~sg:.: :yot~ec:::•::.:rt carlsbad beach outlets carlsbad I carlsbad premium outlets j san di ego restaurants l. californla events 913 503 198 190 39 31 15 11 5 1,910 e Visit Carlsbad -Display • Play -Search • Stay -Search • General -Search • Dining -Search • visit carlsbad -elevated • Meetings -Search • Play -Search -Southern California e General -Search -Southern California Total ·---·, r:: ·--··------·-··---··---------· - 11 TOP CONVERSION PATHS W/ PAID SEARCH Previous period O Paid> Paid ·126 1 e Paid > Direct -9 e Paid > Organic -74 I e Paid> Direct> Direct -71 • Paid :. Referral +S l e Paid> Paid> Paid ~13657 I' :: ~~~da~i:~~:i~i:e;~id ....-Organic> Direct> Paid > Organic Referral> Paid >(unavailable)> Direct Total J ----------Ad Impressions Ad Cllclcs 184,895 +76,010 533 •1,352 176,896 +162,440 339 .f.319 28,929 +11,506 10 +6 14,077 ·3,942 25 ·4 11,640 -48,457 6 ·10 7,411 +6,483 468 +407 5,858 +310 42 +2 4,500 -440 471 ·43 4,312 ·2,481 315 ·106 4,260 +75 170 ·9 3,254 ·1,399 166 · ·71 2,973 +7'11 184 +43 2,895 ·7,350 2 ·6 2,695 +140 5 ·3 2,113 ·1,371 191 ·80 2,021 +181 264 +25 1,905 -·1,245 3 ·4 1,903 +625 85 +41 1,712 ·1,166 154 ·142 1,632 ·392 155 ·49 1,121 ·745 19 ·15 1,110 ·223 11 ·4 ------------·-·---·-·-~-- Previous period 4,165 ·211 2,516 ·337 1,059 -429 532 +65 398 ·37 10 +10 6 •11 5 +5 2 t2 8,695 71 46 24 13 11 7 4 4 4 2 I 220 I J Ad Cost · 1 $217.18 ($293.79) $141.18 +$135.99 $10.07 +$5.05 $42.62 ($1.93) $10.52 ($14.65) $585.97 +$522.48 $35.83 +$6.56 $471.37 +$45.33 $414.41 ($77.66) $219.57 +SB.68 $240.48 ($65.31) $268.44 +$82.21 $2.44 ($6.70) $8.31 ($4.19) $254.59 ($05.74) $268.94 +$111.93 $3.06 ($3.61) $89.91 +$49.02 $152.51 ($119.24) $160.17 +$0.11 $28.61 ($16.94) $10.40 +$0.97 ·-····•----··--- Group Sales Report FY2018 -Summary LEAD DATE MTG DATES 7/1/2017 MAR 2018 7/12/2017 OCT 2017 7/18/2017 NOV 2018 7/19/2017 MAY 2020 7/29/2017 SEP 2018 FEB/MAR 2018 7/31/2017 8/8/2017 MAY/JUN 2019 8/8/2017 JUL 2019 8/8/2017 FEB 2019 8/8/2017 JUN 2018 8/8/2017 OCT/NOV 2018 8/9/2017 FEB 2019 8/9/2017 NOV 2018 8/11/2017 MAR 2019 8/11/2017 JAN 2018 8/23/2017 OCT 2017 9/19/2017 JAN 2018 9/17/2017 JAN 2019 9/25/2017 AUG 2018 9/19/2017 FEB 2018 9/19/2017 FEB 2018 9/19/2017 JAN-MAR 18 9/13/2017 MAR 2019 9/13//17 SEP 2018 9/27/2017 FEB 2018 9/27/2017 OCT 2017 8/31/2017 NOV 2018 9/14/2017 JAN 2018 10/16/2017 AUG 2018 10/31/2017 APR 2018 10/26/2017 MAY 2019 10/26/2017 MAY 2020 10/27/2017 MAY 2018 10/27/2017 FEB 2018 10/25/2017 MAR 2018 10/23/2017 JAN 2018 10/20/2017 APR 2019 10/20/2017 DEC 2019 10/14/2017 NOV 2018 11/8/2017 JAN 2018 11/9/2017 FEB 2018 11/17/2017 JUN 2018 11/6/2017 DEC 2017 COMPANY NAME Elevate Leonel & lnterlogix Partner Summit POSTSLI FW IAOE Anni Conference Natl VOAD 202 Anni Mtg WFRA 18 SEP Rise West MBC Natl Sales Mtg 2019 HHT International Conference 2019 Sturge Weber Summer Conference 2019 Guerbet NSM Guerbet Midyear Central/West Health Centers of the Future Cummins Western Canada Incentive AtriCure -SD NEFA Spring Conference SAS Spurilla Leadership Retreat cscu Canon Canada 2018 IDM SEI U Intl Exec Bd Mtg San Diego Road Show 2018 Encore Capital Management Conf Encore Capital International Conf Jim McLean Golf School Korea Opertaions Meeting 2019 -Advance America CCDEH Annual Conference Ansell Board Meeting Yellow Ribbon OCCC Marriage Retreat Verus lnventments - Planning Meeting First Baptist Church Marriage Retreat ARRIS Global Kick-off Soc Of Lateral Access Surgery Soc Of Lateral Access Surgery ASCEND Event Ninja Installation 2018 Bracing & Supports Field Sales Trainers City of Laguna Beach Teambuilding NFLRA 2019 Bus Meeting and Awards Dinner 2019 NLC Mutual December Board Meeting DLS-NOV18 Bioventus Surgical Sales Meeting Rouse Properties -2018 Leasing Summit SiteOne 2018 Partner Program Goldie Malone's Speak Easy Leads RM Nights Sites SOURCE HelmsBriscoe Conference Direct HelmsBriscoe E-mail HelmsBriscoe event sales calls sales calls sales calls sales calls ConfereceDirect event HelmsBriscoe ConfereceDirect ConfereceDirect event event event Smart Mtgs Smart Mtgs HelmsBriscoe ConferenceDirect Smart Mtgs HelmsBriscoe event Connect HelmsBriscoe IMEX Conf Direct Sales Sales Sales event Sales IMEX IMEX Conf Direct Sales HB Smart Meetings HB event 119 49,838 10 RNs 1,645 840 125 1,000 600 418 870 142 603 168 351 120 74 500 47 90 222 1,166 101 381 100 413 1,195 324 74 150 135 68 55 2,710 269 269 763 4 60 32 316 148 605 93 110 75 0 PPL 450 350 50 650 350 150 350 230 120 40 330 52 45 250 30 30 105 250 175 125 50 15 250 95 20 300 200 34 40 500 150 150 500 50 25 10 200 60 300 30 50 100 200 Definites 10 Definite RN 3,066 HOTELS SOURCED STATUS (DEF, TENTATIVE, LOST) Omni Decision 7 /31 Cape Rey, HGI Lost Cape Rey, GP, HGI, Shrtn/Wstn Decision 9/30 Omni, PH Decision 11/30 PH, Omni Decision 9/25 Decision 8/31 Cape Rey, PH, Shrtn/Wstn Omni, Shrtn/Wstn; PH (rgrt) Decision 10/30 Shrtn/Wstn, Cape Rey; HGI (rgrt) Decision 10/20. Shrtn/Wstn, Cape Rey; Omni, PH, 4Sns (rgrt) Decision 9/15 Omni, PH declined Decision 9/15 Shrtn/Wstn Definite Omni Decision 9/1 O Cape Rey, Omni, Shrtn/Wstn Decision 9/15 PH, Shrtn/Wstn; Omni (rgrt) Decision 10/5 Capy Rey, Shrtn/Wstn; PH (rgrt) Decision 8/30 Cape Rey Definite Omni, PH Decision 10/5 Omni, PH; Shrtn/Wstn (rgrt) Decision 10/5 Decision 10/30. 4Sns, Capy Rey, Omni, PH, Shrtn/Wstn REGRET 4Sns, Capy Rey, Omni, PH, Shrtn/Wstn REGRET Proposals from 7 hotels Decision 10/31 PH, Shrtn/Wstn; Omni (rgrt) Decision 11/30 Capy Rey, Omni; Shrtn/Wstn, PH (rgrt) Decision 9/30 4Sns, Capy Rey, Omni, PH, Shrtn/Wstn Decision 10/13 Decision 10/17 HGI, Cape Rey; Shrtn/Wstn (rgrt) Decision 10/2 4Sns, Capy Rey, Omni, PH, Shrtn/Wstn REGRET Decision 11 /5. Can't host in 1 hotel (750pk) REGRET Omni, PH REGRET Omni, PH REGRET PH, Om, Shrtn/Wstn Decision 12/9 Cape Rey, HGI, Shrtn/Wstn Decision 11 /13 Cape Rey, 4Sns, Shrtn/Wstn; Omni (rgrt) Decision 11/30. HGI, Shrtn/Wstn; Cape Rey, 4Sns (rgrt) Decision 11130 Omni, PH Decision 12/'l 5 Omni, PH, Shrtn/Wstn Decision 12/31 Cape Rey Decision 11 /15 Hltn, Omni, Hyatt, Shrtn & Wstn Lost Hltn, GPP, Omni, Hyatt, Shrtn & Wstn Lost Omni Definite Hltn, Omni, Hyatt & Shrtn Lost GROUP INCENTIVE? (Y/N-AMTl N N N N 11/8/2017 AUG 2018 Fiserv 2018 Solutions Seminar for Nautilus event 336 100 Omni Tentative 11/16/2017 MAR 2019 2019 FMP Chairman's Club HB Calls 245 120 Omni & Wstn Tentative 11/20/2017 FEB 2018 Dynamaxx Board Meeting CD Calls 83 30 Hltn & Shrtn Tentative Y-$1000 11/7/2017 MAR 2018 United Healthcare Optum Rx Leadership Council event 42 40 Hltn Tentative N 11/9/2017 SEP 2019 Ohio National ONESCO 2019 Luxury Meetings 664 180 Omni Tentative Summit Y-$4000 12/4/2017 OCT2018 The Epowerment Partnership -iNLP SD HB 37 10 Hilton, HGI, Holiday Inn, GPP Lost N 12/3/2017 APR 2018 Fluke President's Club HB 48 30 Hilton Lost N 12/7/2017 MAY/JUN 2018 Mills Entertainment -Weekend Destination HB 530 500 Hyatt & Omni Tentative N 12/7/2017 JAN 2018 inVentiv 2018 Board Meeting Hotel 385 150 Hyatt Definite Y-$4000 12/5/2017 FEB 2019 TechCon North America Connect CA 385 140 Omni Tentative Y -$4000 12/7/2017 OCT 2018 Milliman Healthcare Intelligence Client Forum CD 1,370 400 Omni Tentative Y -$6000 12/10/2017 NOV 2019 Metals ServiceCenter Inst Hotel 800 300 Hyatt Definite Y-$6000 12/19/2017 FEB 2018 Zumasys event 45 25 Hilton, Omni, Hyatt & Sheraton CXLd N 12/22/2017 FEB 2018 Bright Horizons HB 18 7 Hilton, HGI, Holiday Inn, Homewood, Shrtn & West Tentative N 12/29/2017 OCT 2019 Conscious Capitalism HB 832 350 Hyatt & Omni Tentative Y-$6000 12/29/2017 MAY 2018 inVentiv -Merck NSS Top Performers Conf event 48 18 4 Sns, Omni & Hyatt Tentative N 11/2/2018 JAN 10-23, 2018 Triumph Motorcycles Limited 445 60 Cape Rey Hilton Definite Y-$4000 1/4/2018 JUL 2018 Hyundai Capital America Getaway Connect CA 30 30 Omni, Hyatt CXL N 1/4/2018 FEB 2020 2020 VisionQuest Conf Direct 1,280 1,000 Omni Tentative 11/2/2018 JUN 2019 IMDSA 2019 Research & Retreat LMS 137 160 Cbad by the Sea, GPP, HGI, HI, Shrtn & Wstn Tentative N 1/11/2018 JAN 2019 Printing Jan 19 Color Management HB 500 175 Hltn, Omni, Hyatt, Shrtn & Wstn Lost-SD y 1/12/2018 FEB 2019 Wound Management Technologies Inc Meeting event 48 16 Omni & Hyatt Tentative N 1/12/2018 APR 2019 Cornerstone Anthesthia Conferences Sales 197 50 Hltn, Omni & Hyatt Tentative N 1/13/2018 FEB 2019 2019 Feb Presbyterian Foundation Sales 102 45 Hltn, Omni, Hyatt, Shrtn & Wstn Tentative Y-$2000 1/10/2018 MAY 2018 WFRA 18 May H414 Risk Adjustment Forum event 160 200 Omni,Hyatt & SHrtn Tentative N 1/15/2018 JAN 2019 2019 Shareholder's Meeting for Allergy Partners event 243 75 Hltn, Omni, Hyatt, Shrtn & Wstn Tentative Y-$3000 1/18/2018 AUG 2018 2018 Leadership Team Planning Retreat for Advancial event 18 6 Bch Terrace, 4 Sns, Omni& Hyatt Tentative N 1/19/2018 JUL 2018 AFOP 2018 Stragtegic Planning Meeting event 116 45 Hilton, HGI & Shrtn Tentative N 1/19/2018 JAN 2019 USC School of Pharmacy event 225 75 Omni, Hyatt & Wstn Tentative Y-$2000 1/19/2018 JUN 2018 Umoja SLI Sales 555 130 Hltn, Omni, Hyatt & Shrtn Tentative N 1/23/2018 JAN 2019 Natures Way Annual Consumer Division Conf Conf Direct 430 100 Hltn, Omni, Hyatt & Shrtn Tentative 1/24/2018 DEC 2018 San Diego Holiday Party event 195 650 Omni, Hyatt, Shrtn & Wstn Tentative 1/24/2018 OCT2018 SPRINTacular for Sprint HB 924 540 Omni & Hyatt Tentative Y-$6000 1/24/2018 JUL/AUG 2018 Hyundai Executive Meeting event 30 30 Hltn 4 Sns, Omni, Hyatt, Shrtn & Wstn Tentative N 1/25/2018 MAR 2019 Niche Media Super Niche 2019 Sales 601 200 Hltn, Omni & Shrtn Tentative Y-$4000 1/30/2018 DEC 2019 CAPH/SNIAnnlConf Smart Mtgs 304 200 Omni & Hyatt Tentative Y-$4000 1/26/2018 JAN 2020 ACPC 2020 Winter Meeting HB 320 120 Hltn, Omni, Hyatt & Wstn Tentative Y-$4000 1/20/2018 MAY 2018 DST Summit Sales 450 150 Hltn, Omni, Hyatt & Shrtn Tentative Y-$4000 2/1/2018 JUL 2018 YLEO -Young Living event 0 700 Hyatt, Shrtn Tentative N 2/5/2018 APR 2018 City of Los Alamitos Team Building Sales 27 9 Hltn, HGI & Shrtn LOST -Temecula N 2/5/2018 JAN 2019 2019 BREG North America Sales Meeting CD 910 350 Omni & Hyatt Tentative Y - $6000 2/5/2018 MAY 2018 Bridgepoint Education Hotel 315 100 Hltn Tentative N 2/6/2018 MAR 2019 Magic Jam HB so 120 HGI & Holiday Inn REGRET -Availability N 2/9/2018 NOV 2018 Mark of Excellence Awards Dinner for SD Cnty Apartment Assn event 20 850 Omni, Shrtn & Wstn Tentative N 2/9/2018 JAN 2019 Revista Sales 440 300 Omni, Hyatt, Shrtn & Wstn Tentative Y -$4000 2/12/2018 NOV 2018 Suncor Energy HB 360 60 Hyatt Tentative Y -~4000 2/13/2018 SEP 2019 The Leadership Circle Fall 2019 Summit Sales 455 200 Omni & Hyatt Tentative Y -~4000 2/14/2018 MAY2019 Metals Service Center Inst -Annual Meeting Hotel 469 240 Hyatt Tentative N 2/15/2018 APR 2018 The Dream Big Tour event 5 75 Hltn, Cbad Inn, HGI, HI Cbad, Omni, Shrtn & Wstn Tentative N 2/15/2018 JUN 2019 SAIGE 2019 NTP event 975 250 Omni & Shrtn REGRET -per diem N 2/16/2018 OCT2018 Aviation Capital Group Company Sales 320 180 Omni, Hyatt & Wstn Tentative Y -~4000 2/22/2018 JAN 2019 Syneos Health Sales 975 425 Hyatt REGRET -Availability N 2/23/2018 APR 2018 Thermo Fisher Scientific Sales 24 12 Four Sns, Omni & Hyatt Tentative N 2/27/2018 OCT2018 CA Assn of Nursuries and Garden Centers event 170 100 Hltn, Omni, Hyatt, Shrtn & Wstn Tentative Y-~2000 2/27/2018 OCT2018 2018 BREG Partner Meeting Sales 112 40 Hltn & Shrtn Tentative 2/16/2018 FEB 2019 Encore Capital Management Conference Sales 381 132 Four Sns, Omni, Hyatt, Shrtn & Wstn Tentative Y -~4000 2/16/2018 FEB 2019 Encore Capital International Conference Sales 100 25 Four Sns, Omni, Hyatt, Shrtn & Wstn Tentative Y -$2000 3/1/2018 OCT 31-NOV 6, 2019 Metals Service Center Inst 783 300 DEF Yes-$6000 3/9/2018 AUG 2022 NCEES Annual Meeting Hotel 1,847 530 Omni TENT No -2022 3/13/2018 APR 2018 NAEC Overflow Rooms Client 52 20 HI, HGI, West, DEF No 3/13/2018 JAN 2019 Seventh Day Adeventist -2019 SDA ORCM Rgl Officers Mtg event 140 so Hltn, HG! TENT Yes - $2000 3/13/2018 SEP 2018 TMF Fall Company Outing Amex 150 130 Hltn, Omni, Hyatt TENT Yes -$2000 3/14/2018 FEB 2020 Kave Kerr CTM event 1,783 450 Omni TENT --3/14/2018 FEB 19 Vistar 2019 Manager's Meeting ConfDirect 450 250 Omni, Hyatt, Wstn TENT Yes-$4000 3/14/2018 JAN 2019 TNC 2019 Global Marketing Meeting event 922 400 Omni & Hyatt LOST -New Orleans No 3/15/2018 APR 2019 NELC 2019 Annual Conf Incentive Live 400 200 Omni & Hyatt TENT Yes -$4000 3/15/2018 JUN 2019 Generis 2019 Summer Meeting event 146 35 Hltn & Shrtn TENT --3/19/2018 SEP 2021 Wynford -BD0002 2021 Centennial Confernece event 1,820 1,000 Omni TENT Yes -$6000 3/20/2018 JAN 2019 Louisiana Pacific Intl Sales Meeting event 1,015 350 Omni, Shrtn & Wstn TENT Yes -$6000 3/21/2018 OCT 2021 The College Music Soc event 850 250 Omni, Shrtn & Wstn TENT No -2021 3/21/2018 SEP 2018 BREG Commercial Meeting ConfDirect 122 25 Hltn, HG!, Omni, Hyatt, Hyatt House, Hyatt Pl, Sprnghll, Shrtn TENT No -only & Wstn Cbad 3/23/2108 APR 2018 BREG Spring Meeting ConfDirect 74 13 DEF No -only Hltn, HG!, Hyat Hs, Hyatt Pl, Omni, Hyatt, Shrtn Cbad 3/23/2108 OCT 2018 BREG Partner for OCT only ConfDirect 112 40 Hltn, Omni, Hyatt, Shrtn & Wstn TENT --3/23/2108 JUN 2019 Ozenbaugh/McDonald Wedding event 80 150 Hltn, Omni, Hyatt & Shrtn TENT --3/26/2018 JAN 2019 Ribbon Communications Cvent 1,457 350 Omni LOST-LA No 3/27/2018 MAR 2020 California Seed Assn event 340 150 Hltn, HGI, Omni, Hyatt, Shrtn & Wstn TENT --3/27/2018 FEB 2019 Univar Environmental Sciences Incentive Live 98 38 Hltn, Omni, Hyatt & Wstn TENT Yes -$1000 3/28/2018 SEP/OCT 2019 TRUECar-Product & Technology Offsite Sales 165 so Wstn TENT Yes -$2000 3/30/2018 May 2018 Bridgepoint Education Hotel 315 100 Hltn DEF Yes -$4000 49,838 22,967 WAGSTAFF WORLDWIDE QUARTERLY REPORT WAGSTAFF WORLDWIDE I QUARTERLY REPORT APRIL2018 GOALS & RESULTS CAMPAIGN UPDATES MEDIA ACTIVITY SOCIAL MEDIA w UMV, EAV, AND PLACEMENTS WAGSTAFF WORLDWIDE YEAR TO DATE UMV ~ 580,672,754 YEAR TO DATE EAV ~ $16,250,936.8 UMV THIS QUARTER ~ 241,351,942 -. $10,799,705 EAV THIS QUARTER -[@) PLACEMENTS THIS QUARTER [CJ 38 ~. MOST FEATURED THEMES I (II Outdoor Activities [19), Food & Beverage [19), Attractions [15), Spa [15) MOST FEATURED PROPERTIES Q. Omni La Costa [14), Park Hyatt Aviara (12), and Sheraton Carlsbad [10) MEDIA VISITS lata 7 WAGSTAFF WORLDWIDE J QUARTERLY REPORT QUARTERLY PROPERTY INCLUSION ~t'R~~1:i~~ Park Hyatt Aviara, 12 WAGSTAFF WORLDWIDE I QUARTERLY REPORT 4 QUARTERLY THEME INCLUSION ~tRGL~~~~ Outdoor Activities , l · L 19 \ WAGSTAFF WORLDWIDE [ QUARTERLY REPORT j Events & Festivals , I I 1 o i ----...-::-/' .,-----Spa & Wellness, 15 ~ttra~tions, TsJ I ,/ / / f/ 5 CAMPAIGN UPDATE PETAL TO PLATE Activities January -March 201 8: 0 Sent media pitch gaining online coverage in LATimes.com " Brought 6 media for FAM from: ./ Amelia Mularz, Mr. and Mrs. Smith; LA Mag ./ Celine Bossart, DuJour ./ Georgette Moger, Wine Enthusiast ./ Jill Weinlein, Justluxe ./ Natasha Mynhier and Jeff Hammerton, Tastemade Travel Generated 44,283 social media impressions from FAM Coordinated partner information securing participation from 7 hotel and restaurant partners Carried out photoshoot at three venues -Campfire, Omni La Costa and Sheraton Carlsbad Offered copy for Petal to Plate landing page Carried out "Carlsbad in Bloom" media mailing Organized exclusive media preview on April 4 with Campfire and The Flower Fields at Carlsbad Ranch WAGSTAFF WORLDWIDE I QUARTERLY REPORT PETAL TO PLATE BY VISIT CARLSBAD CAMPAIGN UPDATE COLORS OF CARLSBAD Activities January -March 2018: .,/ Secured Hirelnfluence, Travel Massive and Artwall partners .,/ Delivered Hirelnfluence report to Pantone .,/ Received final report from Pantone ../ Secured Travel Massive Partnership .,/ Briefed partners to secure involvement ../ Secured digital and video partners ../ Began work to secure one-to-ones with media for New York Deskside Tour ../ Worked with hotel partners to secure media FAM partner ../ Worked with Hirelnfluence to secure individual influencer visits Hr' PANTONE Color Institute"' WAGSTAFF WORLDWIDE I QUARTERLY REPORT DESTINATION Coverage SECURED MEDIA HIGHLIGHTS POPSUGAR. ~~~. ---~··---_ ..:;?~ :::~.:-· ---~,;. = -~-. ,. .,...s.. ..... , ...... 1_....,..,,..., .... u,..,1.-, .......... ,_ ..... ., c-·:.~ .. ~-.:--~ .... :..-~.:::~«:.--.;... ---·-··-· ... ~--..... ·-·-------POPSUGAR MARCH 2, 2018 Features Carlsbad, CA in a roundup of relaxing, cairn spring break destinations, including information on the beaches and Twenty/20 Grill UMV 119.156.417 EA VI $25.000 WAGSTAff WORLDWIDE I QUARTERLY REPORT SUNSET MAGAZINE FEBRUARY 2018 Includes Carlsbad in a roundup of best places to live in the West, calling the city a seaside silicon village See attached CIRC 11.262,532 F.AV I $192,409,809 I THRILL I ST I QNI Y JRI IE CAI IEQRNIANS KNOW ARQI [ THESE GOJ DEN STATE ADVFN]IRFS . MSN LIFESTYLE MARCH 2, 2018 Features the Museum of Making Music and Carlsbad, CA in a roundup of hidden gems of California UMV 111.520,668 F.AV I SB0,644.68 Tffl\ieler ---·"-._ ... ·=--CONDE NASTTRAVELER FEBRUARY 27, 2018 Arehano Ram included Omni La Costa and Park Hyatt Aviara in a roundup of best hotels in San Diego, CA UMV 15,348,110 EAV I $106,962.20 9 CULINARY Coverage SECURED MEDIA HIGHLIGHTS USA TODAY .USA TODAY - - - - ---t, ... -- ---- -( Bloody Mary:. acrosc tho countrt .. '--! •, USA TODAY January 1, 2018 Roundup of Bloody Mary's across the country including Park Hyatt Aviara's 25 Bloody Mary and Sheraton Carlsbad's Hangover Battler UMV 136,842.180 EAV I Sl,915,793 WAGSTAFF WORLDWIDE I QUARTERLY REPORT Sio.s Angeles fflime.s · --·-~ -.---::-12 ·-:.-,::,.·II ··-~ Quiri.)'(llar.ei loc:11 Ol1)'0t1rno1 trip. lil.:ctlutr,ri~lllinli.Lls.Wmsctb e .. -.. -... ··-···-LOS ANGELES TIMES January 19, 2018 Featured the Petal to Plate celebration in April, as well as a large image of one of the culinary offerings and a mention of The Flower Fields UMV 123,910,022 Circulation 11.253,849 EAV I $286,920.26 EAV I S19,310 Justluxe Aflluenl lifeslyle Guide CITY GUIDE SAN DIEGO Elegant l'cl,1110 Pl.1lc Expcricuccs in Carlsbad SAN DIEGO MAGAZINE FEBRUARY 2, 2018 The story, penned by Petal to Plate FAM participant, Jill Weinlein, includes all the activities and meals she experienced during the trip with mentions of Sheraton, Cape Rey, Omni Lo Costa, The Flower Fields, and Park Hyatt Aviaro link UMV 11.040, 164 EAV I S36.405.7 4 1lltrSanDi,go llnion·'QJ'ribunt The Dish National Pizza Day and Valentine's Day top this week's S. D. dining events SAN DIEGO UNION TRIBUNE FEBRUARY 8, 2018 Roundup of pizza places to celebrate Notional Pizza Day in San Diego County including five Carlsbad favorites: Allen's New York Pizza, Flippin' Pizza, Paradise Pizza of Carlsbad, Pizza Port, and The Pizza Press UMV 1493,406 EAV I S2.467 ,030.00 11 FAMILY TRAVEL Coverage SECURED MEDIA HIGHLIGHTS Cures for spring fever HONOLULU STAR ADVERTISER FEBRUARY 25, 2018 One of three syndicated articles produced by Lynn O' Rourke Hayes featuring Carlsbad as top Spring Break destination UMV 12,076,647 EAV!S31,149.71 WAGSTAFF WORLDWIDE I QUARTERLY REPORT USA TODAY Cartoon character-themed hotel experiences ~--·· USA TODAY FEBRUARY 15, 2018 Ramsey Qubein included LEGOLAND Castle Hotel in a slide show of Character-themed hotel experiences, aligning LEGOLAND Castle Hotel with international properties including Australia, France, Germany, Malaysia and Switzerland Link UMV 136,842,180 EAV I Sl,915,793.36 •,ri\U4t) Top 8 Family Vacations in America TRAVEL CHANNEL MARCH 9, 2018 Omni La Costa is featured in a roundup of top family vacations; the article was secured as a result of Wagstaff Worldwide proactive outreach UMV 19.422,136 EAV I $65,994.95 RED TRICYCLE There's No Place Like Home! 12 San Diego Staycations for Families Omnl La Co:-.ta Rc~ort & Spa RED TRICYCLE MARCH 5, 2018 000 Park Hyatt Aviara, Omni La Costa and LEGOLAND Hotel are included in a roundup of best staycations in San Diego UMV 11.567 ,140 EAV I $10,969.98 13 -----------· . . . l MICE Coverage SECURED MEDIA HIGHLIGHTS meetings+ events ··-----.. ---____ ._e .. ___ ,. __ ______ .. ___ .._,_e _ _ y ............... ,.. ==-·..;::-...::=: :-....::.::.:-...:..-::..-:::: -=-=.:::..~-..::.:: --... -----~--·-··~--;; = !!! WAGSTAFF WORLDWIDE I QUARTERLY REPORT CALIFORNIA MEETINGS+ EVENTS FEBRUARY 6, 2018 Feature print article on Carlsbad including the vibe of the city, must-see activities like the lagoons, beaches and LEGOLAND, hotels and venues, restaurants and breweries, and quotes from Tamara McGiboney See attached Gire 118,000 EAV I SB9,910.00 r meetings+ events GET TO KNOW: CARLSBAD D't DANI H!INUUYIR 111,0W TNf.WINUll2#11 ISSUt CALIFORNIA MEETINGS+ EVENTS FEBRUARY 6, 2018 Feature online article on Carlsbad including the vibe of the city, must-see activities like the lagoons, beaches and LEGOLAND, hotels and venues, restaurants and breweries, and quotes from Tamara McGiboney UMVI 18,000 EAV I SB9,910.00 15 WELLNESS Coverage SECURED MEDIA HIGHLIGHTS Tliiveler 10 Best Sp,1s in San Diego CONDE NASTTRAVELER MARCH 4, 2018 Features the spas al Omni La Costa and Park Hyatt Aviara in a roundup of best Spas in San Diego UMV 15,348,110 EAV I S106,962.20 WAGSTAFF WORLDWIDE I QUARTERLY REPORT ~ PULSE a SoCal Spa Treatments for Valentine's Day TRAVEL PULSE FEBRUARY 8, 2018 Valentine's Day Spa treatment roundup aligning La Costa Spa and Ocean Crest Spa among some of the best Spa in Southern California UMV 1658,359 EAV I S32,917 .95 SanDi · MA GAZ~ San Diego Valentine's Day Guide 2018 S:rn Olci;o's bcn rom.antlc dlnlnc, drinks, Ct>lolW.lys, .and mora '1II0-1"ff"J1','D:plr1mN,~~~lllll"•mcrkitlrJabl9bfi1h. ?rlmi,:ILIW'TI' 1.ocallml;IFGnl<>-<l,Cad11!.wl tli,1.:V.rl,,lud.1nll1hbiJMI')' 11'1mcl'flOIIU-U55 /111.dnflaid IODO lkKC .. lll!YD!d:r ltl,tl.,lttUlmffllwmcralUfor.n~,:uratn.ca:n~wtlh wci111Lhtr•Pfallloc,un.lnl;lndrhythmk1110W1ntnll,1put.-i"1hlowl!h~. l'~ll"r.lpn'p,n!::n Locatl,aa:?lOUOl,lll 111:L •w IIOf.~.tiil'lll(II Illlc~liM"1fflt'ttnl:I. 'fhmiic(BDGJis+51QD SAN DIEGO MAGAZINE FEBRUARY 2, 2018 Includes The Spa at Omni La Costa, Ocean Crest Spa and various February treatments in roundup of Valentine's Day events UMV 1189,232 EAV I Sl,458,978.72 30 Relaxing Spa Getaways across America .. __ , ... _ .. _,-.,,._,._,,__,._...,, ...... .............. _ .. ~ ............. _........, ... ~.,-............. -.......... ~. .,, . ...,c._,..,.,..__,.,._.,..,,...,.~~·-·".,y"'"'"·-w,,-,.._. .. ___, ,,_,_. ____ ... ,q,...-.,d....,.,, ............... -... ,~.-*' .,.-.,..,..,.,Kot-..,",0,,""""'"""'' U.S. NEWS & WORLD REPORT MARCH 26, 2018 Omni La Costa is featured in a roundup of most relaxing spa getaways; the article was secured as a result of Wagstaff Worldwide media outreach UMV 123,945,529 EAV I S30,DDD 17 ---···-···--·····--------·----------SECURED SOCIAL MEDIA ooe@ @ameliamularz lnstagram FOLLOWERS 1665 MARCH 14, 2018 .,,. ___ _ ~<--'----· ... --... i.·--·-·---· ----··ov,· ... -· -.--,,-~ --··--...... ---; .... _,_.,., __ _ __ , ... __ _ --~,-1 ___ ... _ --... --.. -~ ...... -........ , ___ _ -.. -...... -..... -00 Attended Petal to Plate FAM on March 14-16, 201 8; posted image of Pedego bike riding activity with flowers from the Farmers Market and included @VisitCarlsbad and #PetaltoPlate WAGSTAFF WORLDWIDE I QUARTERLY REPORT @georgettelillianmp lnstagram FOLLOWERS 1984 MARCH 15, 2018 ·---~~--,-... -..a _ .... __ , __ -.... -o ___ ......... , ......... ....... -i.,..~ .. \M'f'---·· 00 Attended Petal to Plate FAM on March 14-16, 2018; posted image of The Flower Fields at Carlsbad Ranch tagging @VisitCarlsbad and #PetaltoPlate @jillsfoodtravels lnstagram FOLLOWERS 11.338 MARCH 16, 2018 Attended Petal to Plate FAM on March 14-16, 2018; posted image of lunch at Omni La Costa's Spa Cafe tagging @VisitCarlsbad, @OmnilaCosta and #PetaltoPlate @jillsfoodtravels Twitter Wh,1 doos 1hc •or,,111~111 Cl'iNtHy,r<AMt• b l'JSMn.umCmba.1 h:lllt' In common? AU .,,o offering ,,.._,al\of'll•t. ipoci:1!~ GV11ttC•1ld:Jld. Hcrct"i 10 R!!(l'>OM tio Visit cnn~b"d. AIN~l'IMllftlta/!DtlJIH/12/tO· -FOLLOWERS 11,935 MARCH 21, 2018 Attended Petal to Plate FAM on March 14-1 6, 20 l 8; tweeted about the Petal to Plate celebration happening in Carlsbad, including @VisitCarlsbad, @ParkHyattAviara, @SheratonCarlsbad, and @OmnilaCosta tags 18 02, 03, and 04 PR AT A GLANCE ~~\GL~~~~ I i I ' OCTOBER i NOVEMBER I DECEMBER JANUARY FEBRUARY ' . ' 1111 11111 I I I WAGSTAFF WORLDWIDE I QUARTERLY REPORT MARCH APRIL MAY JUNE ' I I 111 •... --~-I . . -. • . . . Ill.-I • l Peta I to Plate Colors of Carlsbad 19 EXHIBIT 4 FY 2018 Carlsbad Visitor Center Stats Foreign Total Lodging LL No. of Vol US Visitors Visitors Visitors Emails Phone In Referrals Referrals Vol Hours 2017 I I -·· - July 691 77 768 303 87 16 22 59 153 Aug 739 124 863 227 88 13 43 63 176 Sept 572 96 668 318 63 8 6 59 138 Ql Total 2,002 297 2,299 848 238 37 71 181 466 Oct 580 190 770 1,050 86 15 10 63 157 Nov 410 94 504 93 12 22 63 161 Dec 369 64 433 78 10 12 54 143 Q2 Total 1,359 348 1,707 891 257 37 44 180 460 Ql,2 Total 3,361 645 4,006 1,739 495 74 115 361 926 2018 Jan 561 93 654 330 93 11 10 69 183 Feb 667 186 853 276 98 22 8 60 155 Mar 650 125 775 221 99 19 22 70 184 Q3 Total 1,878 404 2,282 827 290 52 40 199 521 April May June Q4 Total ---0 0 0 0 0 0 Q3,4 Total 1,878 1 404 1 2,2821 8271 2901 52 1 401 1991 521 Grand Total 5,239 1,049 6,288 2,566.0 785 126 155 560 1,447 Jul-16 839 78 917 180 83 23 20 47 147 Aug-16 694 149 843 146 97 15 61 66 178 Sep-16 776 117 893 148 93 12 18 60 158 101 FY17 2,309 344 2653 474 273 so 99 173 4821 Oct-16 612 190 802 121 111 12 15 67 181 Nov-16 472 95 472 78 90 9 29 60 124 Dec-16 369 118 487 59 83 14 16 53 148 102 FY17 1,453 403 1,761 258 284 35 60 180 4531 Jan-17 524 115 639 229 88 33 6 so 163 Feb-17 671 202 873 148 87 24 6 55 150 Mar-17 807 182 989 124 92 22 20 67 177 103 FY18 2,002 499 2,501 501 267 79 32 172 4901 Apr-17 May-17 Jun-17 4/6/2018