HomeMy WebLinkAbout2018-08-01; Carlsbad Tourism Business Improvement District; ; AB 18-168 CTBID Grant Program FY 2018-19 Funding RecommendationsCARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
•IAB# 08-18-168 CTBID STAFF ( l)i,.\./
MTG. 8-1-18 CTBID GRANT PROGRAM GENERAL FY 2018-19 FUNDING COUNSEL
RECOMMENDATIONS
RECOMMENDED ACTION:
Adopt Resolution No. 2018-5 approving the Carlsbad Tourism Business Improvement District
(CTBID) grant funding as recommended by the Visit Carlsbad Board and appropriating funds to
the organizations identified.
ITEM EXPLANATION:
In 2008, the CTBID board approved the guidelines to establish a formal grant program. The objectives of the grant program are to:
•Fund projects or events that are going to increase the overnight stays in hotels;•Encourage the development of innovative tourism products;•Promote collaboration within and across sectors of the tourism industry;•Reach important travel segments such as multicultural, family and senior markets;•Strengthen the marketing capacity of our partnering organizations; and•Combine the resources of the CTBID and its tourism partners to leverage their collective
marketing efforts.
The CTBID Board appropriated $200,000 in its 2018-19 budget to fund these grants. The grant
applications were due by June 29th. Five applications were received with funding requests
totaling $196,000. As part of its contract with the CTBID, the VisitCarlsbad Board reviewed the
applications to make funding recommendations to the CTBID Board. The VisitCarlsbad Board met July 13th, to interview the applicants and evaluate the requests. The requests were
evaluated based on the following:
•Overall program promotes overnight stays in hotels•Program included a "hotel tie in" (ie special rate or package)•Compelling nature of the project arid its potential image impact for the region•Strength of marketing and public relations plan, including partnerships•Likelihood that the project will receive publicity outside the San Diego Market•Time of year that the event occurs
As a result of their review and evaluation, the VisitCarlsbad Board is recommending funding for four of the requests for a total of $120,000. The table in Exhibit 2 summarizes the grant requests and Visit Carlsbad's recommendations for funding.
FISCAL IMPACT:
The CTBID 2018-19 Budget contains an appropriation of $200,000 for CTBID Grants. No further
appropriation is required.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA Regulation 15378 (b)).
EXHIBITS:
1.Resolution No. 2018-5 allocating funding to the organizations identified.
2.Summary of CTBID Grant Requests and Recommendations
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2468, cheryl.gerhardt@carlsbadca.gov
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RESOLUTION NO. 2018-5
RESOLUTION OF THE BOARD OF DIRECTORS OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT, ALLOCATING CTBID GRANT FUNDING FOR 2018-19
EXHIBIT 1
WHEREAS, on March 18, 2008, the Board the Carlsbad Tourism Business
Improvement District (CTBID) established a grant program to fund programs and activities that
promote overnight stays in Carlsbad; and
WHEREAS, seven organizations submitted applications for Fiscal Year 2017-18 CTBID
grant funds; and
WHEREAS, the VisitCarlsbad Board reviewed the applications and has made funding
recommendations to the CTBID Board for the organizations identified below.
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carlsbad
Tourism Business Improvement District, as follows:
Ill
Ill
II I
II I
Ill
Ill
1.That the above recitations are true and correct.
2.That it hereby allocates funding to the following events in the following amounts in
accordance with Grant Guidelines:
Carlsbad Marathon
Carlsbad Brewfest
LPGA Kia Classic
Bike MS
$25,000
$15,000
$60,000
$20,000