Loading...
HomeMy WebLinkAbout2019-07-17; Carlsbad Tourism Business Improvement District; ; Visit Carlsbad Quarterly ReportsAB# MTG. CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA BILL 7-19-184 CTBID STAFF 7-17-19 Visit Carlsbad GENERAL COUNSEL QUARTERLY REPORTS RECOMMENDED ACTION: Receive reports and provide feedback. ITEM EXPLANATION: --(~ The CTBID contracted With Carlsbad Convention and Visitors Bureau ("Visit Carlsbad") to provide various tourism services. The contract requires Visit Carlsbad to provide the monthly reports to the CTBID. At its February 23, 2017 meeting the CTBID Board asked that the following most recent month reports be a standing item on the CTBID Board meeting Agendas: • Digital Marketing (includes website traffic) • Group Sales • Public Relations -Currently provided by Wagstaff • Visitor Center Attached at the Exhibits are the reports for month ending June 30, 2019. This is an information only item and no action is required of the CTBID. FISCAL IMPACT: None. ENVIRONMENTAL IMPACT: This action does not qualify as a project under the California Environment Quality Act ("CEQA") and will not have a physical adverse effect on the environment. (CEQA Regulation 15378(b). EXHIBITS: 1. Digital Marketing Report -June 2019 Website Recap Report Summary 2. Group Sales Report -July 2018 through June 2019 3. Public Relations Report -Wagstaff Worldwide Quarterly Report June 2019 4. FY 2019 Visitor Center Stats DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2468, cheryl.gerhardt@carlsbadca.gov ~vfsir. Scarlsbad OVERALL TRAFFIC SUMMARY -EXHIBIT 1 REPORT FOR JUN 1, 2019 -JUN 30, 2019 VISIT CARLSBAD MONTHLY REPORT -·1 -·-. -. -·---·----··------· ---------, OVERALL TOTAL VISITS 12-MONTHS VISITS TREND BY CHANNEL GROUPING i Og.rw ic s:~r~h -Rderral -(Other) ~Social ~ _Olr~c~ -Polld S-earc-h ·! 11?..►-31,935 00,000 . 60,000 ·-1 ... 40,000 11 .1 -I 20,000 Provious period Previous yec>r 0 ■ • •3% V 12% VISITS .BY CHANNEL GROUPING 8 Oroa1'1C :> Direct e Pold ,, Paid • Direct> Dltect • P ~Id > Direct· • Ofga'"!IC > ·~efe·r_ral • Reterra'I > Direct • Paid > f>ald > f>ald • Organic "·Paid 'Tohl " Jul • Organtc Search • Direct • Social • Paid Se.:,rch • C>i,play • net:erral • (Otheri • Email Total 302 108 59 ,51 48 47 46 22 19 985 Aug $.)p Pr•vlous period -i2 , V +3 " +2 " ·6 V ·30 V +9 ,.. .,o " +9 " ·12 V ··----·-·· DEVICE TYPE SREi>.Kbo"Wf'l OVERALL TRAFflC Previous period • mobile 19,587 ·J.lll!; v • desktop 9,777 -1.2~.-. _•_1_a_b_le_t ___ ·2~•~·5_7~.1 ~ia.;;l;.; v Total 31,935 = -• O.:t Nov ! . . . . ~• --■--■ • Doc Ja,, r-eb Mar Previous period 17,208 3,906 3,831 3,306 1,8~2 1,721 87 4 31,935 f-]4 2 +271 -1.402 •2~4 ·l ie +98 ·34 ·14 " " V " V A V V ·i:..::,: - Apr May Jun Previous ·period 53.9% +2.5t; .., 12.2% + 1.2,~ " 12.0% .4,0 ,-. V 10.4% •11" " 6.9% ·1.0t • .., 5.4% +0.4,: 0.3% -o.,,-. V 0.0% -o.o,; V AVERAGE VISIT TIME NEW VISITS RATE 00:01:36 84.3% ..... ~.-! -~ ~ Previous period " Previou:s yea, •10% V Previous period 2% TQP '.CONVERTING GOAJ.S • Outbound Link s· CIiek (E) (Goal 7) • Other Ll~tlngs-Visit Their Web~ite -CIL. • _t-jOte l Rif!.Ort L15tlngS· -v:1~1t Thi:)r v,.~p;it. .. • Plan Your Sta',•· ),t Step • Sub:mlt (E) ( .. ♦ HQtel Resc\.rrt.J~tlng·," Book !t ~.iow c tll ... O :6;1ier l.lst!ng;-·a.o,ik _1·t' Now · .ell~~ (E) __ • ·Nevi~etter Sign Up· Submit (E) (G,,ol 6) • T!"l~phone liu,;,bei • ciJcks (E) (~ai 9) • -S!te.S.corch • Subrnlt CE) (C-ool 10) " 4,818 2,1!51 1,213 501 2_6·5 193 75 70 55 9,387 Pr~vious Yo?ilr Previous p•rlod +164 " ·90 V --t-2:44 A +3 " +~4 "' +8 ,.,, ,f-i ,._ +5 " +n I'\ 1 of 6 I ' , ORGANIC SEARCH TRAFFIC & RANKINGS l YEAR OVER YEAR ORGANIC VISITS TREND 20,000 15,000 10,000 5,000 0 Jul VISITS FROM ORGANIC Aug 17,208 Previous pctlod Previous ye,1, 2% " 12% " F.i'MPllF.SSlONS -. ~1,04,616 Sep Oct Nov Dec Jan Feb 2018 Jul -2019 Jun ■ 2017 Jul -2018 Jun TOP CON\/ERT!NG GOALS FROM ORGANiC • Outbound Links -Click (E) (Goal 1) • Ott,er Listings -Visit Their Website -Cl!Ck (E) (Goal 3) e Hotel Reiort Listin11s • Vl$it.Thelr \Vebslte -Click (E) (Goal 1) • Plan Your Stay-1st Step -Sutimlt (E) (Goal 5) . Otti~r Llotlngs • Boak It N.aw-CIiek (E)_ (Goai°4) • _Hotel Resort Li,tlngs -Boak It Now· Cllcl: (E) (Goal 2) • Telephone Number · Clicks (E) (Goal .9) • Newoletter Sign Up· Submit (E) (Goal 6) • Site Seatch • Submit (E) (Goal 10) Total Mar TOP ~OlsivERSION Pf,ri-ts·W/ ORGANic ORGANIC GOAL COMPLETIONS Organic> Direct • Org,mlc >Direct> Dlred • Org·,3r,fc > ~~ferral • Ot'!Jonlc > Paid • c;:>rgarilc > Qrganlc • ·Qrgarilc > Direct-> Direct > Direct • brg_a~lc >. Drrect·> Dlrec:'t !-Dlr-ed ~ Dir e Org_anic > btr~ct >Paid ~ Paid • Organic.> Direct > Direct> Direct'> Dir ~ Tot°al 302 48 47 19 15 11 7 <i 3 526 Previous pulod --l 2 V •30 V +9 ,... •12 v +n ,... -i V +7 ,., ·t-l " 5,539 I dll Prevh:ius parlod .-o~, V Previous year 25% " Apr May Jun Previous P•.rlo<:I 2,914 +5 1,601 ·141 396 +67 228 +12 166 ♦II 92 •29 43 •I 40 •2 39 1-7 5,5~9 ClicJ.. 111!'1e to i'.ic,:e~:. 1iou1 full 1 anl;fn9 rep•.J:rl ----:ht ◄ ------ ,., V ,., ,., "' ,., V V ;.. ORGANIC TRAFFIC ENTRIES PER LAN(>ING PAGE Clicks Impressions Avg. CTR I 3,449. -271 V 155;73? • 1,542 V 2.21':' -o.1s,. V /beo1ches/ 1,600 --t-450 34,083 +6_,686 " 4,40% +0 60¥. A /attractl<1ns/ 1,188 ·101 V 153.,026 -3, 7!i1 V 6.78% -o.os,. V /events/ 883 •427 V 42;063 ·"6,52,J V 2.10% ·t0.89,: A /re'staurdn~/ 874 ·52 V 160,)!94 +l0,199 A 0.68.%. ... 0 .1~,- l_attr act lo n s/the-~ lo\•1er-f leld :;-at-c ~rl ~b il~-r ci rich/ 841 -377 V 39,301 ·&4,Q21 V .2.14% +0.979, A /beaches/ta m_aracJ; -st ~tc-h~ cch/ 618 1173 ,., 8,69 .. 2 •1.3 " 5.96% •1.90Y. " /beaches/south·pOnto-be och/ 473 -+'193 6,315 -63 9 'V 7.49% +l.46,~ " / ev1?n t 5/621~622 2 018-c al if 9rnic1-wine:-7{e stlva I/ 465 +95 23,i36 ♦10,89 1 A 1.fn, ,-0,94>. V /8Vent~66282019~u.pto\vn-r~n.,.-tgtf:-concert-par~s/ 382 ♦302 ,.. ;4,104 H,104 ,.,, 9;3'1% 1'9,)1,; ,... /re .:.tilur ont/lol a s.-7-up-market-d!!li/ 170 .., ,... 1,608 -t~l A 10.57% ·0.M >, V /shopping/ 163 -13 " ;!7,847 H.793 A 0;59% -o.oo,. "' /hotels/ 158 +26 ,... 67,654 -7,7 9G V 0.27% +O 073/, " / attr actt.;, n s/ ca I liQr n lo -attrec~lo ns--D~ mo 199 JC a I-In ~tl~uf e-of -an,er lc:a-g I a/ 14.3 +24 ,... 10,443 ♦'192 " 1.3.7% 1-0,:21'~ ,,.. / ul ti mate-cam ping-guide-so ut ti:--~ ail!ib ad.-~t ate-park/ 137 -t'13 A 28,117 •!;,5~6 ,., 0.49% -0.0 6':. V /breweries/ 136 ♦ 2 ,... 19,314 1-1,196 ,,., 0,70% -0,0 4~ V /re!l:Jrts/ 119 ·3 V 48,006 t6,$00 ,.,, 0.25% -o.oc;,~ V /01:Jtd'oors/ agua-hedlonda-lagoon-dl !7.:9W ry-cente r / 1'15 •16 ,.., 9,521 +1,337 ,... 1.21% -o.oo~: V /attractions/ alga-no rte-skate-pa; k/ 103 ,41 ,... 5,217 ♦1,2S1> "' '1.97% +0.41¥. "' 1w·•1 101 •i6 V '12,563 -417 V 0.80% -o.2s,. V /~ra~.~po~a~_loni 92 ., V 9,645 ·l 83 V 0.?5% +o.oJ-,;. ,.., / attr aci:1on~/{,;>gol.and--watier-parki' 89 +39 A 30,460 1-,1.1ri5 A 0.29% +0.02Y. " ---· -· --- ' ' GOOGLE ADS PAID MEDIA J COST $6,541.57 rv1 t i l • -1 Pr'l:'vtous period -1% V Pr1!\'lousy¢c:ir ·15% V PPC CLICKS 6,067 Prt.'vious p¢riod 4% " 1 AVERAGE CPC ! I I $1 .08 I Previous period L _ .•6':~ v Prevluusyca, ·20% V Previous year 7 ~~ " PPC IMPRESSIONS 1,935,286 Previous period 0% " I - PPC CTR 0.31% Pr~vlous period Previous year ·26¾ V PrcvlousycJr ) 8% " PAID GOAL COMPLETIONS TOP PAID CAMPAIGNS (SESSIONS) 2,262 1111- Prevlou s period 11% r. IHI Prevlou s year 22% " • V!5it carlsbad -elevated • Stay -Se1:1rch • Gefleral -DispfaY e General -s'eai~b (riot s,et) • retarg~ting Total --------------------·, COST/ CONVERSIONS $9.00 ~ r i ' ' Previous period ·16% V 3,265 2,671 1,872 628 6 1 8,443 Previous year -50!4 Y Previous pe riod •1,.0 68 'V ♦194 .,., -t1,8 72 .,, ~a, " -18 V -2 V ' TOP CONVERTING GOALS FROM PAii? TOP CONVERSION PATHS W/ PAID SEARCH • OutboundUnks ··Click (E) (Goal '1) • Hotel Re,ort Llstlngs.-VisltThelr Webslt ... • Plan Your Stay· 1st Step < Sub.rrilt (E) (. • Hotel Re ,ort Ustings_ -Boo_k It Now -CII .. e Other l:Jstlngs-Vlslt Theii Website · CII . • Ne,;;letter si°gn Up -Submit (E) (Goal 6) • Tel~phone j;iumb~r • Clicks (E) {Goal 9) • Other Listings· 690k It Now · Clic~ (E) . • Em~II Address_-ci1cks_(E) (Goal 8) '.1,082 761 2.31 148 26 7_ 3 2 'i 2,262 Pr•vlous period i 86 " +158 " -B V -t•1fi " ¼4 ,._ -5 V ·3 V ·•·t " ·1 V • Paid> Paid • P ~id > Qire~~ • Paid > Paid > Paid • P.al.d > Organic e Pciid >Direct > Direct • P.aid >Paid > Paid > Paid e Organic > Direct:• Paid> Paid • Paid > Direct > Paid e O~gar'llc > Pilld > Paid e Organic.► Paid> Paid > PilkJ Total 108 61 22 17 5 5 4 4 3 3 255 ·-------•-· TOP PAID KEYWORDS BY AD IMPRESSIONS Ad 1m·presslons Ad Clicks Ad Cost '!:an cHeoo hotel!. 35,871" -6.J.95 V 24 t8 A $61.91 +S2.9.r1S V carlo;bpd hotels: 16,404 HS " 64 ·17 V $128.68 •S4il..10 " r~so~-~s in california 4,5-06 ·1,lOU V 340 · 112 .,,. $329.61 -$235,H ,._ [affordable romantic getaways] californla 4,264 ·►237 " 313 t65 " $274.56 +S24.81 V ca/lfpr_Mld ra!iO/ts. 3,30_9 .. -n a V 174 ·l V $188.49 ·$35.13 " sun df~go res.~r:t s 2,673 ••l78 ... 173 ►21 A $,2,48.74 ~S1 6.9 5 ,., r.~~ort5"in __ ~~-n t;Jl~go 2,:rn f-2:7,l ,.., 179 1-2 ,... $266.9,9 ·$21.71 " Calif9tn!a beach re~orh 2,247 -2~0 V 166 • 20 V $200.15 •5'47.11 ,.., ~Ii inclu~lve re~rt~ in callf9rnlil 1,597' ~18 .,._ 116 -l li V $;22,llO -$70,72 A san"=dl~"go b~~ch re-:.orh 1,551! •2.9°6 ..; 142 ·H V ~240.98 •$10 7.84 A be~ch _reY.:irts In ~alifprnla 1,466 .,.551 " uo ♦~3 " $141-27 :,S~l .92 .., ho~el~ In ,:mlsba_d 1,109 ·IH V 24 -7 V $51.27 ·519.18 " california all"lncluSive resorts 1,003 +565 "' 70 •Jb " $75.89 • sn .s3 V s,an diego te5ort_s on the _beach 994 •90 3 " 106 •·!13 " $186.78 +$167.17 y motel 6 cdrl~bad 897 -99 V 3 ♦2 ,.. $6.06 + $3 J~6 V ~·arlsbad re~rts eiis ••16 " 3·7 t11 ,., $60.93 +$'18.58 V best beach resorts In callfornta 774 +4.7 3 ,.. 52 '31 ,._ $5!).84 ·•526.74 V 9ce·an~lde ~l#Jifo,nla hotels. 74? +7'17 A 4 '4 A $12.8_8 +·s.12 .110 V ac.-:omodatfon In .!ian dtego 724 +724 " 2 ,2 " $,5.89 +$5,69 ..., s9uthern calirc;>rnlil! ·be~ch re Z>:tt!i 699 ♦1>6 " 67 +12 ,. $9·7.68 1·S:tl A 1 V hot~I-~ a"t ocean.side en 688 ♦600 A 2 ·t2 ,.. $6.72 +$6 .72 V cai-lsQad r~sort 643 •29 A 9 •4 " $13.24 +$6 ,67 V -···~---·---· : FACEBOOK ADS i COST $1,671:15 ,~-~!QUE LINK CLICKS i 4,826 ! Previousperlod ..-J1% V Previou s yec1, 208% r,, COST PER UNIQUE CLICK Pr~vlous period 4% ,... Previous year 40!, ,... CAMPAIGN ENGAGEMENT $0.25 Prcviou s period 62,; " Traffic-_General Awareness -Lifetlrfle June 20·19 -Elevated lnstagran, eo·st Todoywe pr~::eOt-the 2019~ Po!it 11Today v.e present the 2019 #colorsofcarlsbad and,. lnstagrarn Po,t Sunset \\Orth stopping for. Q .. Prcvlou:i year -64% V ·-·· -· ·--········ -· CPC (Cost per i ... AD ENGAGEMENT Link Cllcks Vis-It Carlsbad -Slngle Image -1,738 t 1, 738 A $0.20 +So,20 V V4 (id:612-7193393i9.1) Visit Carl!.bad -Single Image -1,042 +1,042 A $0.31 +SO 31 V VS (Id : 6 127193392991) V_lsit Carlsbad 0 -S!ldeshow (Id , 893 +9?3 A $0.32 +$0,32 V ~1271.93393191) Visit Carlsbad -Slldeshow (kl · 740 +740 ,., $0.29 •So.29 V 6 127-193394~91) lnstagram Post Today we pre,.,..nt the 2019_, (Id : 305 ♦305 " $0.23 t$0,23 V 6128975621791) Visit Carlsbad -Slldesho\v (Id · 302 +302 61271933°95791) " $0.35 +S0 .3!i V V\slt Ceitlsba(f -Carot;sel -v2 298 -t-298 (Id : 6127193394391) A $0.28 +So,2a V Visit Carlsbad.; Sing le !mage -197 +197 " $0.31 +So 31 V VS (id 6127193395391) Vis!t Cai'ls9ad -Single Image - V4 -Surn""'r 2019 (Id : 9B HB A $0.29 + so ,29 V 01283453~1391) Visit Carlsbad -Carousel -v3 -24 $0.49 • so 49 +24 " V Summer (Id : 6128H3718791) Post: ''Today \",e pre!'ient the 2019 licolorrorc.arlsbad and 22 +22 ,., $4.55 + S4.55 V '(1d : 6128996~94791) ----- CTR 3.02% Previous period ·33"1 V IMPRESSIONS Pr~vlous yea, 11% " 288,874 Previous period ·12¾ V Previous yc<!lt 236% " REACH 175,649 . -A __, ~ 'if ·._ v ~--.. . _l Previous period •5¼ V Previous year 577'¼ " Post Shares Po:t Comments Page Likes· Post Reactions 344 2 2 0 ♦ l44 " +2 A +2 "' Post Reactions 504 +So-1 A 347 +3'17 " 101 +101 A 100 +100 A 77 +17 A 43 +43 ,.. 6B +68 A 109 '109 " 37 U 7 ... 18 -1•18 A 1,800 ♦1.800 A _, ---·- 42 0 3 0 •·42 +3 Page Likes 0 0 0 0 0 0 0 0 0 0 0 ,... 0 0 ,... 0 0 Post Shares 152 +152 78 ♦70 21 +21 30 +30 2 +2 10 +10 13 +·13 34 H 4 3 +3 2 +2 2 12 1,342 7-7 1;800 8 +1.'J42 "' +1'1 ~ +1,8QO ,... ·t i "' -------·----· Post Comments A 1;! +12 A ,... 12 .. 12 " A 5 ••S A " 3 '3 A A 0 A 2 +2 ,... " 0 " 6 t6 ,... A ·>1 ..... " 1 +1 A A 3 u " 6 of 6 Group Sales -FY2019 Summary FY2019 FY2018 MLG DATES LEADS . LEADS RNs 3 July 19 5 7,970 8 August 20 10 7,913 10 September 14 12 7,564 9 October 16 11 6,269 8 November 13 10 6,121 9 December 7 11 5,084 19 January 11 21 5,400 17 February 13 19 9,265 18 March 18 20 14,444 17 April 16 19 8,630 16 May 22 18 10,485 16 June 18 18 5,670 150 TOTAL 187 174 94,815 FY2018 Tamara's Goals v. Actuals Sales Leads Sites Definite Def RM G A %G Notes: 150 187 125% MLG: Monthly Lead Goal RNMG: Room Night Monthly Goal 15 6,500 18 13,330 120% 205% PPL 3,828 3,850 3,575 2,535 2,753 2,035 l,035 3,435 7,396 3,238 6,097 3,464 45,241 Leads Def DefRmN Sites Room Rev FY 2019 DATES DEFINITES RNs PPL RNMG July 540 August 5 2,239 1,225 540 September 1 807 220 542 October 542 November 2 2,416 770 542 December 4 1,547 442 542 January 1 612 250 542 February 1 1,519 625 542 March 1 541 300 542 April 542 May 2 2,640 1350 542 June 1 1,009 450 542 TOTAL 18 13,330 5,632 6,500 Ql Q2 Q3 Q4 TOTAL 53 36 42 56 187 6 6 3 3 18 3,046 3,963 2,672 3,649 13,330 7 3 3 5 18 Ql Q2 Q3 Q4 Total Rev 119,675 $555,915 $499,334 406,459 649,102 $172,461 306,887 149,979 228,8711 l:rj >:: $728,376 $806,221 $676,113 $877,973 $3,088,683 ::r: H o:J H 1-3 Iv Year Over Year Comp -2018 v. 2019 FY2019 YTD FY2018 Total YoY%CHG Leads Def DefRmN Sites Leads Def DefRmN Sites Leads Def DefRmN Sites Ql 53 6 3,046 7 Ql 27 1 90 2 Ql 96% 500% 3284% 250% Q2 36 6 3,963 1 Q2 32 3 905 2 Q2 13% 100% 338% -50% Q3 Q4 42 56 3 3 2,672 3,649 3 5 Q3 Q4 60 55 4 6 1,224 2,921 7 7 Q3 Q4 -30% 2% -25% -50% 118% 25% -57% -29% TOTAL 187 18 13,330 18 TOTAL 174 14 5,140 18 Total 7% 29% 159% 0% vfst"r.. carlsbad Total Rev $3,088,683 Total Rev $1,280,559 ----Group Sales Report . Leads 18 Definites 1 2019June RM Nights 5,670 RM Nights 1,009 Sites 2 STATUS GROUP (DEF, INCENTIVE? TENT, (Y/N•AMT) DATE REC'D MTG DATES COMPANY NAME SOURCE RNs PPL HOTELS SOURCED LOST) 6/3 APR-JUN 2021 CalSAE Elevate Sales 619 270 Omni, Hyatt & Wstn TENT Y-$4000 6/6 MAY2022 Plastics Pipe Institute 2022 Annual Conf HB 830 300 Omni, Hyatt & Wstn TENT N 6/11 NOV2021 5th Biostimuland World Congress event 390 960 Omni & Hyatt LOST N 6/11 MAR2021 NAMA 2021 Spring Conf HBABC 465 180 Omni TENT Y-$4000 6/11 SEP 2021 NAMA Annual Meeting 2021 HBABC 230 68 Omni TENT Y-$3000 6/12 MAR 2022 NAMA 2022 Spring Conf HBABC 465 180 Omni TENT Y-$4000 6/12 SEP 2022 NAMA Annual Meeting 2022 HBABC 230 68 Omni TENT Y-$3000 6/13 OCT2019 CAM FT Staff Retreat CD 29 29 4Sns, Omni, Hyatt & Wstn TENT N 6/14 SEP 2019 Wounded Warrior Project Mini Summit event 17 32 Crtyd, Fairfield, HGI, HI Express TENT N Home 2 Suites 6/14 MAR 2020 Wilmington 20 Mar Women in Compliance Ldrshp Summit HBABC 102 100 Hltn, Omni & Hyatt TENT Y-$2000 6/14 AUG 2019 Catholic Answers Executive Board Retreat CDAPM 26 12 Hltn, Hyatt, Shrtn & Wstn TENT N 6/19 APR 2020 RSFG Annual Meeting Dest CA 255 160 Hltn, Omni, Hyatt, Shrtn & Wstn LOST N 6/19 MAR2022 NIOP2022 Annual Conf HBABC 878 300 Omni, Hyatt & Wstn TENT Y-$6000 6/21 MAY2020 CCCI-NAME-Briefing event 251 175 Omni, Hyatt, Shrtn & Wstn TENT Y-$3000 6/25 JUL 2019 GenMarkRM HB 30 10 Hltn, Omni & Shrtn TENT N 6/26 AUG 2020 First Baptist Church Marriage Retr.eat Sales 78 60 Shrtn & Wstn TENT Y-$1000 6/26 OCT2022 CA Assn of School Psychologists Annual Convention Sales 670 500 Hyatt, Omni & Wstn LOST 6/28 FEB 2021 Catholic Answers 2021 Founders Circle CD 105 60 Hltn, Hyatt & Wstn TENT Y-$2000 5,670 3,464 Definite Room Ni~hts CLIENT HOTEL RNs IPPL 6/17 j MAY 13-20, 2021 SMST for ASM Intl Wstn/Shtn 1,009 j 4SOIY-$6000 1,009 450 DATE SITES/CLIENT EVENTS/ ACTIVITIES COMMENTS 6/1 SITE -Foamix Rep Launch JAN 2020, 257 RNs, Wstn & city tour/activities 6/4 SITE-US Airforce Annual Training NOV 2019, 280 RNs, Park Hyatt 6/6 Visit Carlsbad Sales Happy Hour Hosted sales teams of Carlsbad hotels for networking at Eureka! 6/10-13 Sales calls in Dallas, TX Had appointments with 7 clients Group Sales Report FY2019 -Summary LEAD DATE MTG DATES 7/2 JAN 2019 7/6 FEB 2019 7/6 JAN 2020 7/13 NOV 2018 7/15 MAR 2019 7/16 FEB 2019 7/18 JAN 2019 7/19 FEB 2019 7/19 OCT 2018 7/20 FEB 2020 7/20 MAR 2020 7/20 OCT 2019 7/20 JAN 2019 7/23 MAR 2020 7/23 MAY 2019 7/24 NOV 2018 7/24 May 2020 7/25 AUG 2018 7/26 DEC 2018 8/1 JAN 2020 8/2 APR 2019 8/3 OCT 2018 8/9 JAN 2019 8/9 NOV 2019 8/10 APR 2019 8/13 FEB 2021 8/13 MAY 2019 8/14 MAY 2019 8/14 MAY 2019 8/15 SEP/OCT 2019 8/19 NOV 2018 8/19 OCT 2019 8/20 OCT 2018 8/22 SEP 2019 8/24 FEB 2020 8/24 OCT 2019 8/25 NOV 2018 8/28 FEB 2019 8/29 Fall 2019 9/3 APR 2021 9/4 APR 2019 9/4 SEP 2019 9/5 JUN 2022 COMPANY NAME Symantec ECS Leadership Meeting RMW International Winter 2019 Event Mitchell International Kick Off 2020 Voice Finders Workshop 2019 Create Powerful Training Amphenol Managers Meeting 2019 Andrea Milrad and Scott Heilwell Wedding Dexcom Global Leadership Meeting prAna Fall Sales Meeting Jaeger Lumber -Jaeger Lumber -Key Accounts Moms in Prayer -Awaken Hope Kiehls' 2019 Natl Sales Meeting 2020 IFEBP Spring Board Meeting Hines 2019 Global Property & Facility Managers Conf Va leant-Salix Fall Coaching Summit -West Paynewest -Network Builder 2020 DHL Ambassadors Club Dignity Health Edify Meeting 2020 ATIS Anni Mtg of the Committees (AMOC) Ava nos Medical IVP QBR Annual Leadership Conf -Goodwin Recruiting Eisner Am per 19 Nov Partner Advance Bioventis Science Summit Ava nos Medical 2021 ASM Exectech Masters Course San Diego Dermatology Conference AFOP Rocky Mountain Hi Assn Anni Independent Dealer Broker Consortium CA State Floral -courtesy block PWQA SCMP Fall 2018 ACSA Women in School Leadership Active Cosmetics Division of L'Oreal NSM 2019 Insurance Roundtable -Ameriprise Financial Symetra San Diego Meeting Kann away Sales Conf San Diego Kaiser Permanente WMMA -2021 Woodworking Industry Conference UHG Optum Meeting Bracewell LLC L-TEN 2022 Annual Meeting Leads Sites SOURCE Sales Sales HB event event event event Sales event Dest West Dest West event event event event Sales Sales event Sales event event HB HB HB HB HB HB CD HB Dest West Sales HB HB HB event LMS Mnpls event event Hotel HB Amex HB HB 187 18 RNs 465 25 607 13 360 467 84 45 150 405 229 65 669 955 750 230 870 13 1,568 479 440 54 68 651 143 2471 495 150 110 219 15 245 105 329 1035 374 60 120 350 785 422 555 1601 PPL 150 150 450 40 90 160 125 175 85 68 52 500 200 220 250 100 400 13 600 100 200 18 17 200 80 575 200 100 100 85 10 100 35 250 330 145 30 1000 275 250 400 185 900 Definites Definite RN Total Revenue HOTELS SOURCED Hyatt, Omni & Wstn Hltn, HGI, Omni, Hyatt & Shrtn Omni, Shrtn & Wstn Hltn, HGI, Omni, Hyatt & Wstn Hyatt, Omni & Wstn Hltn, Omni, Hyatt & Wstn Hltn, Hyatt, Omni, Shrtn & Wstn Hltn, GPP, Omni, Hyatt, Shrtn & Wstn Hltn, Omni, Shrtn & Wstn Hltn, Hyatt, Omni & Wstn Hltn, Hyatt, Omni & Wstn 12 hotels Hyatt & Wstn Omni Omni Hltn, Omni & Hyatt Hyatt, Omni & Wstn Four :,ns & Hyat Omni Hltn & Omni Hltn, Omni & Wstn Omni Hltn, 4 Sns, Omni & Hyatt Omni, Hyatt & Wstn Hltn, Omni, Hyatt, Shrtn & Wstn Omni Hltn, Omni, Hyatt, Shrtn & Wstn Omni, Hyatt & Wstn GPP, HGI, Omni & Shrtn Omni & Hyatt Fairfield Inn Shrtn Omni & Wstn Hltn, Omni & Wstn Omni, Hyatt & Wstn Omni, Hyatt & Wstn Hyatt & Wstn HGI, Hltn, Omni & Shrtn Omni Hltn, Omni, Hyatt & Wstn Omni Hyatt, 4 Sns (Too space intensive) 18 13,330 $3,088,683 STATU_S · (DEF, TENTATIVE, LOST) LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD LEAD CXL LEAD LOST MGR 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 GROUP INCENTIVE? (Y/N-AMT) V-$4000 N V-$3000 N V-$4000 V-$4000 V-$2000 N V-$2000 V-$4000 V -$3000 N-Cbad only V -$4000 N-Cbad only Y-$4000 Y -$3000 Y -$6000 N Y-$6000 Y-$4000 Y-$4000 Y-$1000 Y-$1000 V-$4000 Y-$2000 Y-$6000 Y-$4000 Y-$2000 Y-$2000 Y-$3000 N V-$3000 Y-$2000 V-$4000 Y-$6000 Y-$4000 Y-$1000 Y-$2000 V-$6000 N V-$5000 N 9/6 JAN 2019 AJGA at Vista Valley event 105 78 Hmotn, HI, Hmwd Suites, Hvatt Pie, Rsdnc, LEAD 1 9/17 OCT 2019 Ozenbaugh/McDonald Wedding Sales 45 150 Hltn, GPP, Omni, Hyatt, & Shrtn LEAD 1 N 9/17 MAR 2020 Northwest Mutual -Managing Partners 2020 CD 600 260 Hyatt LEAD 1 N 9/17 FEB 2019 Foursquare Church -2019 District Ad min Training event 42 20 HGI, Hyatt Pl, & Shrtn LEAD 1 N 9/18 MAY 2019 Fresh Sales Meeting 2019 Cvvent 266 100 Hyatt & Omni LEAD 1 Y-$3000 9/19 MAY 2019 2019 FMDA Annual Meeting event 150 75 Hyatt LEAD 1 Y-$2000 9/24 JUL 2021 CA Assn of Health Facilities & Quality Care Health Fdtn Sales 572 350 Shrtn & Wstn LEAD 1 N 9/17 APR 2019 Ameriprise -2019 401k Success Conference LMS-Mnpls 389 172 Omni, Hyatt, Wstn LEAD 1 9/25 FEB 2019 Symantec Advisory Council* Sales 120 35 4 Sns, Omni, LEAD 1 Y-$2000 9/25 OCT 2019 HIG Global Community Summit HB 1912 600 Omni LEAD 1 Y-$6000 10/1 APR 2019 Hach President's Club HB 100 25 Westin LEAD 1 Y-$1000 10/2 SEP 2020 CNADMA 2020 HB 940 325 Omni LEAD 1 Y-$6000 10/3 SEP 2019 Trust Users Group event 612 250 Omni & Wstn LEAD 1 Y-$4000 10/3 OCT 2019 Goldstein/Millan Board Mtg Fal 2019 event 48 30 Hltn, 4 Sns, Omni, Hyatt, Shrtn & Wstn LEAD 1 N 10/4 JAN 2019 Deciphera intrigue NA Investigator Meeting event 366 156 Hltn, Omni, Hyatt, Shrtn & Wstn LEAD 1 Y-$4000 10/10 SEP 2019 Aviation Capital Group HB 347 180 Omni & Hyatt LEAD 1 Y-$4000 10/15 JAN 2020 Soprema National Sales Meeting HB 449 175 Omni & Hyatt LEAD 1 10/19 APR 2021 MoFo Partner Meeting CD 1410 450 Omni & Hyatt LEAD 1 Y-$6000 10/26 DEC 2018 Winter Retreat for Anatolia Culture Centers event 540 250 HGI LEAD 1 10/26 APR 2019 6 Sense Sales 39 26 Hltn & Omni LEAD 1 N 10/29 JAN 2019 DMA West Board Retreat Sales 24 18 Hltn, 4 Sns, Omni, Hyatt, Shrtn & Wstn LEAD 1 N 10/30 JAN 2019 Syneos -Nalpropion National Sales Meeting -January 2019 Sales 245 80 Hltn, Omni, Hyatt, Shrtn & Wstn LEAD 1 Y-$3000 10/30 MAY 2019 California Employment Lawyers Assn Sales 44 25 Omni LEAD 1 N 10/30 MAY 2019 Maple Leaf-MLF039 COE & AVA event 386 180 Omni & Hyatt LEAD 1 Y-$4000 10/30 SEP 2019 WFRA 2019 RISE West HB 689 350 Omni, Hyatt & Shrtn LEAD 1 Y-$4000 10/31 MAY 2019 CUE BOLD event 30 15 Residence Inn LEAD 1 N 11/1 DEC 2018 Constellation Brands -Manager's Trip event 24 18 4 Sns, Omni, Hyatt, CXL 1 N 11/2 MAR 2020 Automotive Training Inst SuperConference OMNI/Cvent 1511 625 Omni LEAD 1 Y-$6000 11/13 JUL 2019 Siddhanath Meditation Retreat 2019 event 127 100 Omni LEAD 1 N 11/10 SEP 2019 Charles River Laboratories Biotech Symposium WSTN 488 180 Hltn, Omni & Wstn LEAD 1 Y-$4000 11/10 JUN 2019 Charles River Short Course WSTN 343 150 Hltn & Wstn LEAD 1 Y-$4000 11/19 OCT 2020 TNC 2020 Volunteer Leadership Summit event 1010 550 Omni & Hyatt LfAD 1 Y-$6000 11/20 NOV 2020 CAIR 2020 Annual Conference event 625 400 Omni, Hyatt, Shrtn & Wstn LEAD 1 Y-$4000 11/20 MAY 2021 SMST 2021 event 914 300 Omni & Wstn LEAD 1 Y-$6000 11/24 JAN 2020 Vizient, Inc 2020 VHEF event 670 220 Omni, Hyatt & Wstn LEAD 1 Y-$4000 11/25 JAN 2019 Adventist Health Exec Cabinet Retreat event 24 15 Hltn, GPP, Shrtn, Wstn & West LEAD 1 N 11/26 APR 2019 CPOA Leadership Dvlpmt Course Pl event 100 30 Hltn, Hmptn, HGI, HI, HI Express, Hmwd, Shrtn & LEAD 1 11/26 MAY 2019 CPOA Leadership Dvlpmt Course P2 event 100 30 Hltn, Hmptn, HGI, HI, HI Express, Hmwd, Shrtn & LEAD 1 11/26 NOV 2019 Jack and Jill Associate Getaway event 185 135 Hltn, Omni, Hyatt & Wstn LEAD 1 Y-$2000 lL/4 rec LULU LULU NULA Annual IVleeting Lvent /lU L:>U umni & Hyatt LU~, 1 N 12/7 SEP 2019 Fiserv Digital Banking Executive Counal event 119 so Hyatt LOST 1 N 12/7 SEP 2019 Amazon Soeal Selling Partner Summit event 400 300 Sheraton & Westin TENT 1 Y-$4000 12/10 FEB 2021 2021 National Sales Meeting from Son burst event 1809 400 Omni TENT 1 Y-$6000 12/13 APR 2020 Keller Williams Realty/2020 Lux Home Agents eonfDir 1932 900 Omni LOST 1 N 12/14 OCT 2019 Leadership Team Offsite -Kaiser Permanente Sales 35 40 Hltn, Hyatt, Omni, Shrtn & Wstn TENT 1 N 12/17 May-19 Kisco Senior Living Hilton 69 25 Hltn TENT 1 Y-~1000 12/20 JUN 2019 Rey Wedding Sales 10 70 Hltn & HGI TENT 1 Y-$6000 1/7 JUN 2020 ACA 2020 Training event 1027 500 Omni TENT 1 1/8 JAN 2020 LBS Conference 2020 event 540 200 Hltn, Omni, Hyatt TENT 1 1/14 MAY 2020 2020 Women in Engineering ILC event 430 1000 Omni LOST 1 Y-$6000 1/18 JAN 2020 OptumCare Clinical Performance AXEX 1105 300 Omni & Hyatt TENT 1 Y-$3000 1/23 DEC 2019 2019 Global Leadership Conf event 280 280 Omni, Hyatt & Westin TENT 1 Y-$2000 1/24 JUN 2022 AOPL 2022 Summer Leadership Meeting event 187 60 Hltn, Omni, Hyatt, & Westin TENT 1 Y-$6000 1/24 OCT 2020 Milliman -Healthcare Intelligence Client Forum event 1105 310 Omni TENT 1 1/24 MAR 2019 NALEO·Natl Policy Inst on Workforce Development event 220 100 Hltn, HGI, 5hrtn & Weston TENT 1 1/24 SEP 2019 NALEO Inst on Emergency Response & Mgmt event 215 100 Hltn, HGI, Shrtn & Weston TENT 1 1/25 OCT 2019 CBIA Fall Meetings event 100 120 Omni TENT 1 N-Cbad only 1/28 FEB 2019 Nortek Security & Control 2019 Natl Sales Meeting event 191 65 Hltn, Carslbad/Sea, Crtyd, 4 Sns, Hmptn, HGI, HI, TENT 1 $6,000 2/5 JAN 2020 Digital Reality SKO January 2020 Sales 1188 300 Omni TENT 1 $4,000 2/6 JUN 2020 ANPA Annual Conference IPEC 625 300 Omni, Hyatt, & Westin TENT 1 $4,000 -2/11 JUL 2020 TNI 2020 HB 609 175 Omni, Hyatt, & Westin TENT 1 $4,000 2/12 JAN 2020 Bausch Helath -Nuerology National Sales Meeting Sales 625 140 Hltn;omni, Hyatt & Wstn TENT 1 $3,000 2/12 APR 2019 XQ Institute Lead Sales 250 so Beach Terrace Inn & Carlsbad Inn TENT 1 2/14 JAN 2020 ITW FEG JG Sales Meeting event 480 160 Hltn, Omni, Hyatt, Shrtn & Wstn TENT 1 2/14 FEB 2021 Twist & Shout Balloon Convention-2021 -West Coast HB 663 300 Omni TENT 1 2/20 MAY 2021 9Round 2021 Annual Franchise Conference event 1776 950 Omni LOST 1 2/22 FEB 2020 Bausch+ Lomb -2020 National Sales Meeting Sales 1105 300 Omni & Hyatt CXL 1 $1,000 2/25 MAR 2020 California Medical-Legal Committee Sales 91 60 Omni & Hyatt TENT 1 2/25 FEB 2019 Journeys 2019 DM Training Session Hotel 238 100 Hltn TENT 1 $6,000 2/28 DEC 2019 WWS Meeting 2019 HB 1130 400 Hyatt TENT 1 $4,000 2/28 OCT 2019 Mountain Mike's Pizza 2019 Annual Franchise Conference event 485 200 Omni, Hyatt, Shrtn & Wstn TENT 1 3/7 JUL 2019 ARRIS Supplier Summit 2019 CDAPM 1250 400 Omni LOST 1 3/8 MAY 2021 ECI Polymer Reaction Engineering X 2021 HB 397 115 Omni, Shrtn & Wstn TENT 1 Y-$2000 3/11 JUL/AUG 2020 San Diego CalPERS Benefits Education Event event 140 1000 Omni, Shrtn & Wstn TENT 1 Y-$6000 3/12 MAR 2021 AgriBank 2021 Annual Meeting HB 890 320 Omni & Hyatt TENT 1 Y-$6000 3/12 JAN 2021 CertaPro event 2542 1300 Omni TENT 1 3/12 JUN 2021 2021 828 Conference CDAPM 890 600 Omni TENT 1 Y-$6000 3/12 MAR 2022 2022 EuforaVision Quest CDAPM 1296 1000 Omni TENT 1 3/13 JUN/JUL 2023 ASCA -Gehring Academy 2023, 2024 & 2025 HB 690 250 Omni & Westin TENT 1 3/15 APR 2019 Myriad Genetics -2019 Orange County CA Fitzer HB 13 10 Sheraton LOST 1 3/15 OCT 2020 PRIDE Centric Resources 2020 Fall Conference CD 1127 327 Omni TENT 1 3/17 NOV 2019 HMG CIO Exec Leadership Summit HB 18 150 Omni & Hyatt LOST 1 Y-$6000 3/18 JAN 2021 TDB472 RCC 2021 event 2121 529 Omni TENT 1 Y-$3000 3/19 MAY 2020 Lean Kanban Global Summit HB 280 200 Hltn, Omni, Shrtn & Wstn TENT 1 3/20 FEB 2021 ARFF 2021 Chiefs Leadership Working Group HB 1173 350 Omni TENT 1 3/20 SEP 2019 SEIU -SEP 2019 Exec Committee Meeting event 160 70 Hltn, Omni, Hyatt, Shrtn & Wstn LOST 1 3/26 MAY 2021 NAPFA 2021 Spring Conference CDAPM 887 500 Omni & Hyatt LOST 1 Y-$3000 3/29 OCT 2019 Fall Conference 2019 for Surf Industry Mfrs Assn HB 240 125 Hltn, Omni, Shrtn & Wstn TENT 1 3/29 JUN 2020 NASFA 2020 National Conference & Resource Expo HB 330 150 Omni, Shrtn & Wstn TENT 1 $6,000 4/2 FEB 2020 Radiometer National Sales Meeting HB 753 160 Omni & Wstn TENT 1 4/3 JUN 2021 NBJ Summit 2021 event 1230 400 Omni TENT 1 $6,000 4/11 SEP 2019 AMAG event 792 210 Omni & Wstn TENT 1 4/11 APR 2021 Merch 2021 Masters event 80 52 Omni & Hyatt TENT 1 $3,000 4/11 JAN 2020 Gen Mark GSM 2020 HB 291 80 Hltn, Omn, SHrtn & Wstn TENT 1 $4,000 4/16 SEP 2020 metroConnections 2020 General managers Conf HB 740 330 Omni, Shrtn & Wstn TENT 1 4/16 JAN 2020 LBS NSM 2020 HB 1118 380 Omni CXL 1 $3,000 4/16 MAY 2020 FISA Programming Mtg HB 230 65 Hltn, Omni & Wstn TENT 1 $4,000 4/17 OCT 2019 2019 ARTFL/LEFFTDS Investigators Meeting event 320 150 TENT 1 $4,000 4/23 SEP 2020 We Work Well Inc Sales 308 100 Omni, Hyatt & Wstn TENT 1 4/24 JUN 2019 Solvay -National Sales Meeting HB 225 75 Hltn, Omni, Hyatt, Shrtn & Wstn CXL 1 $4,000 4/24 APR 2020 Ventura Foods National Meeting Sales 631 250 Hyatt & Wstn TENT 1 4/24 Jun 2020 NWF 2020 Annual Conf event 659 250 Omni TENT 1 $4,000 4/25 JUL 2021 2021 Advancement Academy event 369 100 Omni, Hyatt, Shrtn & Wstn TENT 1 $4,000 4/28 FEB 2021 Municipal Bond Buyers 2021 Conf event 294 96 Omni, Hyatt & Wstn TENT 1 $4,000 4/28 MAR 2021 Geico Region 4 Auto Repair Con! CD 590 700 Omni TENT 1 Y-$4000 5/6 FEB 2020 Navito Team Outing HB 390 200 Omni, Hyatt & Wstn TENT 1 N 5/6 JUN2019 Strong Bonds AC -FY19-05603 event 60 87 Hltn, HI LOST 1 N 5/6 JAN 2020 Syneos Health -2020 BAM and GSM Meeting Sales 1050 350 Hyatt LOST 1 Y-$4000 5/7 MAR 2020 2020 Confidental Property Mgt National Recognition Con! event 433 200 Omni, Hyatt & Wstn TENT 1 N 5/7 APR 2022 Coalition for Compassionate Care Sales 376 450 Omni& Wstn TENT 1 Y-$4000 5/9 MAR 2020 WD-40 Mid Year Meeting CD 315 85 Hltn, Omni, Shrtn & Wstn TENT 1 Y-$6000 5/9 MAY 2021 9Round 2021 Annual Franchise Con! HB 1225 950 Omni TENT 1 N 5/10 JUN 2019 LSG Change Impacts CD 40 50 Hltn, Cbad by Sea, Cbad Inn, Crtyd, GPP, HGI, HI, DEF 1 Y-$3000 Omni, Hyatt, Shrtn,Sprnghll, Staybrdg, Wstn 5/15 OCT 2019 Wilson Team Sports - 2019 Fall Regional HB 225 100 Omni TENT 1 Y-$6000 5/15 FEB 2021 League of California Cities 2021 City Manger's Conf Sales 877 575 Omni, Hyatt & Wstn TENT 1 N 5/16 AUG 2019 Taco Bell Corp 2019 Fall ET Offsite HB 29 11 4 Sns, Omni, Hyatt, & Wstn TENT 1 Y-$4000 5/16 APR 2020 2020 OC CEE Conference CD 597 175 Hltn, Omni, Hyatt & Wstn TENT 1 Y-$6000 5/16 MAY 2021 Network Builder 2021 Sales 794 400 Omni & Hyatt TENT 1 Y-$3000 5/16 NOV 2019 US Airforce Annual Training Hotel 280 150 Hyatt TENT 1 Y-$2000 5/16 JAN 2020 Mitchell International Kickoff 2020 HB 160 250 Hltn, Crtyd, HGI, SHrtn & Wstn TENT 1 Y-$4000 5/20 MAR 2020 Elavon 2020 Airline Symposium HB 325 130 Wstn TENT 1 Y-$6000 5/20 SEP 2021 Catholic Answers 2021 Annual Con! CD 800 1000 Shertn TENT 1 Y-$3000 5/20 JAN 2020 Foamix Rep Launch Hotel 257 90 Wstn TENT 1 Y-$2000 5/24 DEC 2019 WFRA 19 Dec H646 Star Rating Master Class HB 170 150 Hltn, Omni, Hyatt & Wstn TENT 1 Y-$6000 5/24 APR/JUN 2020 NTT DATA 2020 HB 1140 380 Omni, Hyatt & Wstn TENT 1 Y-$6000 5/29 SEP 2021 WEI -Annual Meeting Amex 897 300 Omni, Hyatt & Wstn TENT 1 N 5/31 MAR 2020 Prosci Change Management Certification Sales 45 14 Hltn, Cbad Inn, GPP, Omni, Shrtn & Wstn TENT 1 Y-54000 6/3 APR-JUN 2021 CalSAE Elevate Sales 619 270 Omni, Hyatt & Wstn TENT 1 N 6/6 MAY 2022 Plastics Pipe Institute 2022 Annual Con! HB 830 300 Omni, Hyatt & Wstn TENT 1 N 6/11 NOV 2021 5th Biostimuland World Congress event 390 960 Omni & Hyatt LOST 1 Y-$4000 6/11 MAR 2021 NAMA 2021 Spring Conf HB ABC 465 180 Omni TENT 1 Y-$3000 6/11 SEP 2021 NAMA Annual Meeting 2021 HB ABC 230 68 Omni TENT 1 Y-$4000 6/12 MAR 2022 NAMA 2022 Spring Con! HBABC 465 180 Omni TENT 1 Y-$3000 6/12 SEP 2022 NAMA Annual Meeting 2022 HBABC 230 68 Omni TENT 1 N 6/13 OCT 2019 CAM FT Staff Retreat CD 29 29 4 Sns, Omni, Hyatt & Wstn TENT 1 N 6/14 SEP 2019 Wounded Warrior Project Mini Summit event 17 32 Crtyd, Fairfield, HGI, HI Express Home 2 Suites TENT 1 Y-$2000 6/14 MAR 2020 Wilmington 20 Mar Women in Compliance Ldrshp Summit HB ABC 102 100 Hltn, Omni & Hyatt TENT 1 N 6/14 AUG 2019 Catholic Answers Executive Board Retreat CDAPM 26 12 Hltn, Hyatt, Shrtn & Wstn TENT 1 N 6/19 APR 2020 RSFG Annual Meeting Dest CA 255 160 Hltn, Omni, Hyatt, Shrtn & Wstn LOST 1 Y-$6000 6/19 MAR 2022 NIOP2022 Annual Con! HBABC 878 300 Omni, Hyatt & Wstn TENT 1 Y-$3000 6/21 MAY 2020 CCCI-NAME-Briefing event 251 .175 Omni, Hyatt, Shrtn & Wstn TENT 1 N 6/25 JUL 2019 GenMark RM HB 30 10 Hltn, Omni & Shrtn TENT 1 Y-$1000 6/26 AUG 2020 First Baptist Church Marriage Retreat Sales 78 60 Shrtn & Wstn TENT 1 6/26 OCT 2022 CA Assn of School Psychologists Annual Convention Sales 670 500 Hyatt, Omni & Wstn LOST 1 Y-$2000 6/28 FEB 2021 Catholic Answers 2021 Founders Circle CD 105 60 Hltn, Hyatt & Wstn TENT 1 94,815 45,401 LEADS 187 Definte Room Nig_hts -LEAD DATE MTG DATES COMPANY NAME HOTEL RMN GROUP INCENTIVE? (Y/N-AMT) 3/27 3/9-14/2019 CA Seed Assn Omni 340 150 Y-$4,000 5/24 1/25-31/2019 Adventist H ea Ith Westin 343 250 Y-$4,000 2/22 1/12-19/2019 Syneos Health -Global Leaders Summit Omni 1,000 375 Y-$6,000 3/10 2/14-21/19 Great Clips Omni 306 200 Y-$4,000 5/22 12/5-6/2018 LA Territory Fall Planning -State Farm Omni 250 250 Y-$3,000 5/10 2/10-14/19 ACell, Inc. Wstn/Shrtn 807 220 Y-$4,000 10/16 FEB 9-15, 2019 Salesforce.org Sales Kickoff Omni 1,950 600 Y-$6,000 8/24 JUL 7-12, 2019 Ameriprise Financial WMC West Omni 541 300 Y-$4000 9/17 4/28-5/3/2019 Ameriprise Financial 401k Success Conf Omni 466 170 Y-$4,000 10/3 9/15-22/19 Trust Users Group Omni 612 250 Y-$4000 10/7 8/23-31/19 lpX Hyatt 731 200 Y-$4000 10/7 8/20-28/21 lpX Hyatt 731 200 Y-$4000 10/29 1/16-19/19 DMA West Hyatt 16 17 N 11/2 3/20-29/20 Automotive Training Inst Omni 1,519 625 Y -$6000 12/17 5/13-15/19 Kisco Senior Living Hilton 69 25 Y-$1000 3/12 1/15-25/21 CertPro Painters Omni 2,610 1300 Y-$6000 5/10 6/3-5/19 LSG Change Impacts Crtyd 30 50 N 6/17 MAY 13-20, 2021 SMST for ASM Intl Wstn/Shtn 1,009 450 Y-$6000 13,330 5,632 DEF LEADS 18 ACTIVITIES DATE 7/2 7Lll 1115-11 7/18-19 7/24-25 AT 8L7-9 8L20 8/21-22 8L24 8L26-28 8/29 DATE 9L12-14 9/17-18 9/25-26 SITES/CLIENT EVENTS/ ACTIVITIES COMMENTS LEGOLAND Sub Opening West Inn Meetn_g_ Met with new DOS Destination West in Denver Met with 23 clients and got 2 leads SITE -Acell for Jan 2019 Sites of Omni, Park Hyatt & Westin Sales calls in Las Ve_g_as PayneWest, Meetings Made Easy, Face 2 Face IT LIENT EVENTS TJVITI COMMENT Luxury Meeting Summit in Mn pis and Chicago Met with 24 and 26 clients. 2 leads to date. SITE -California Seed Assn City tour and discuss_ future opps SITE -ACA City: tour and tour of Omni for SEP 2020 SITE -ACSA Women in School Leadership_ Site of Cape Rey and Westin for SEP 2019 Smart Meetin_g_s East in Palm Beach Met with 29 clients. SITE -Kaiser Permanente team with ALHI Site/lunch at Omni. 1 lead JIVIT OMME Meetini Sites Resource Partner Forum seonsor for event with all MSR team (10 ppl) and 20 clients. SITE -WIC Site APR 2021, 785 RNs, looked at Omni and Westin SITE -Humes McCoy Aviation From LMS Chicago, No RFP yet,_ Looked at 4 Sns, Hltn, Hyatt, Omni & Wstn. E SIIES ACJl\LIT C 10/4 Sales Network Event Held at Ignite. Had 18 attendees. toL7-9 SITE-lp_X AUG-SEP 2019, 769 _R_Ns, Looked at_Hltn, Hyatt, Omni & Westin. 10/15-17 IMEX in Las Ve_g_as Did not exhibit, went as an attendee. Had 4 client mtgs and connected with 19 clients. TE IT CLIENT EVENTS IVITIE_S_ 0 ENTS 11L4-7 Elite Meetin_g_s Alliance in Miami Contact with 26 new clients. Workin_g_ on 2 leads. 11/2 Karen Sealock, American Exp_ress Met with Karen while in town. Discussed Syneos, Zumasys and Valeant. · .T SITES/CLIENT EVENT TIVITI C 12L5 Meeting with Ginny Pohlman, Smart Meetings Discussed upcoming events, FAMs, and partnership opportunities. 12L11 SITE SoCal Holiday Event in Coronado Attended the annual Holiday Luncheon and_n~t_worked w/ clients and new sup_p_liers. 12/13-16 American Express INTER[action] in San Diego Exhibited at this show and met with 33 new AmericanExp_ress contacts. 12/14 ConferenceDirect Team Landers Client Event in Carlsbad Hosted 16 ConferneceDirect represntatives and guests for dinner in Carlsbad Village D _S_ ACTIVITIES COMMENTS 1/8 JUN 2021 and 2022, 1695 RNs, Omni La Costa 1/16 SITE for EPRI FEB 2021, 1724 RNs, Omni La Costa DATE SITES/CLIENI_E\l_ENTS/A_CIL\llJlES COMMENTS 2/3-6 IPEC in San Anotnio Northstar Media. Appts with 20 clients and networked with 11 others. 2L11-12 Ap_pts in Phoenix area Met with Perry Consulting, Event Concierge and 4 reps from AMEX. DATE _S_IIES/CLIENT E\lE~IS/_ACJIVITIES_ COMMENTS 3L3-6 ConferenceDirect APM in Atlanta Met with 32 CD Associates to discuss op_l)_s for Carlsbad. 3L14 Visit Carlsbad Sales Happy Hour Hosted sales teams of Carlsbad htels for networking at King's Fish House 3/18 SITE for Glint OCT 2019, 210 RNs, Cape Rey Hltn ATE _S_ITES/CLIENT EVENTS/ ACTIVITIES COMMENTS Destination California Northstar Media in LA. Had ap_p_ts with.21 clients and networked with 9 others. SITE for SMST MAY 2021, 914 RNs, Omni & Wstn with off-sites Lunch with Nicole Reid, Hilton Garden Inn New sales manager at hotel. Did tour of the Village SITE for CertaPro Painters JAN 2021, 2542 RNs, Omni CLIE E_v_ENJS/ ACTIVITIE 0 T APR 2020, 631 RNs, _Westin & city tour Met with 31 Associates to discuss business for Carlsbad TES TS/ ACTIVITIES 0 s SITE -Foamix Rell_ Launch JAN 2020, 257 RNs, Wstn & city tour/activities SITE -US Airforce Annual Trainin_g_ NOV 2019,_2_80 RNs, Park Hyatt Visit Carlsbad Sales Happy Hour Hosted sales teams of Carlsbad hotels for networkin_g_ at Eureka I Sales calls in Dallas, TX Had a!l_!l_ointments with 7 clients ~ ::a... WAGSTAFF MEDIA & MARKETING CLIENT ACTIVITY REPORT VISIT CARLSBAD I JUNE 2019 trj :x: :::r:: H t:d H 1-3 w GOALS & RESULTS GOALS • Increase awareness for Carlsbad, CA, ultimately driving consideration and booking, and supporting business goals • Establish Carlsbad as a must-see destination in California by promoting key differentiators including Carlsbad's heritage as a hub for action sports, growth as a hot spot for creativity from Silicon Village, unique culinary and wellness experiences, and offerings to travelers and corporate groups • Generate robust media coverage nationally and in key feeder markets (Los Angeles, Orange County, San Francisco, Phoenix) to share Visit Carlsbad's key messages with target audiences • Position Carlsbad as an off the beaten path destination for summer travel local and national outlets due to the destination's diverse offerings, and family friendly atmosphere, and Southern California approach to wellness RESULTS • Secured 34 placements in notional and local media, ~ 151,497,668 media impressions and an estimated 01 $1,362,208.79 • The Business Wire press release was syndicated to St garnered 22 Million media impressions (accounted fo overall totals on slide 24) • Secured coverage highlighting the Colors of Carlsbad + Leisure, lnsideHook, Lonely Planet, Yahoo!, Forbes, • Secured coverage in the Canadian market in Daily Hi hosting a media visit • Secured international coverage in Telegraph UK, Ever Traveller, and AWOL MONTHLY PROPERTY INCLUSION MONTHLY THEME INCLUSION I Events & Festivals , 24 l ! I .~ --s:::::-'-. Golf, 3 j Shopping , 0 S., · j Outdoor Activities , 1 8 (' ~ Wellness, l 5 ! MEDIA IMPRESSIONS, EAV, AND PLACEMENTS I....-)" YEAR TO DATE MEDIA IMPRESSIONS 1,000,138,515 ~ YEAR TO DATE EAV $9,005,065.90 • m MEDIA IMPRESSIONS THIS MONTH 180,497,668 • EAV THIS MONTH $1,362,208.79 Iii YEAR TO DATE PLACEMENTS 353 II . II PLACEMENTS THIS MONTH ~-122 EXHIBIT 4 FY 2019 Carlsbad Visitor Center Stats Foreign Total Lodging LL No. of Vol US Vis itors Visitors Visitors Emails Phone In Referrals Referrals Vol Hours 2018 I I July 604 so 654 276 81 20 19 55 141 -----· -· Aug 590 84 674 186 82 14 34 58 149 --·-·--·· Sep_t _____ 498 100 598 179 73 11 9 51 136 Ql Total 1,692 234 1,926 641 236 45 62 164 426 =--.-.::=-..::c=-·· ~ . Oct 570 72 642 156 69 13 5 59 142 ··--Nov 370 91 461 115 74 11 5 59 113 -.. .... ..., .. _ Dec 435 106 541 108 62 9 8 37 89 -·,..--·-·•·-·--,-·- Q2 Total 1,375 269 1,644 379 205 33 18 155 344 Ql,2 Total 3,067 503 3,570 1,020 441 78 80 319 770 2019 ---·-·· A•--- Jan 567 104 671 245 96 15 12 54 131 --.. ---Feb 525 112 637 219 93 16 15 40 115 --·--Mar 694 113 807 82 96 13 19 45 131 Q3 Total 1,786 329 2,115 546 285 44 46 139 377 ,_ . .,.,. April 584 84 668 239 97 20 23 51 130 ___ ..,. ----· May ·----·----485 69 554 240 88 14 16 43 110 June 624 52 676 208 96 10 11 48 120 ---· ··----·----Q4 Total 1,693 205 1,898 687 281 44 so 142 360 ·- Q3,4 Total 3,479 534 4,013 1233 566 88 96 281 737 Grand Total 8,238 1,271 9,509 2,894 1,243 211 238 764 1,933 Jul-17 691 77 768 303 87 16 22 59 153 Aug-17 739 124 863 227 88 13 43 63 176 Sep-17 572 96 668 318 63 8 6 59 138 Ql FY18 2,002 297 2299 848 238 37 71 181 466 Oct-17 580 190 770 1050 86 15 10 63 157 Nov-17 410 94 504 93 12 22 63 161 Dec-17 369 64 433 78 10 12 54 143 Q2 FY18 1,359 348 1,707 1,050 257 37 44 180 461 Jan-18 561 93 654 330 93 11 10 69 182 .5 Feb-18 667 186 853 276 98 22 8 60 155 Mar-18 650 125 775 221 99 19 22 70 183.5 Q3 FY18 1,878 404 2,282 827 290 52 40 199 521 Apr-18 530 111 641 272 103 21 37 58 153 May-18 494 67 560 198 92 20 14 57 152 Jun-18 693 74 747 201 88 16 17 57 153 Q4 FY18 1,717 252 1,948 671 283 57 68 172 458 FY 18 Totals 6,956 1,301 8,236 3,396 1,068 183 223 732 1,906 7/1/2019