HomeMy WebLinkAbout2019-10-23; Carlsbad Tourism Business Improvement District; ; Accept Report from Visit Carlsbad for Period Ending June 30, 2019AB#
MTG.
CARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA BILL
10-19-185
10-23-19
CTBID STAFF
Accept Report from Visit Carlsbad for GENERAL
Period Ending COUNSEL
June 30, 2019
RECOMMENDED ACTION:
Accept report from Visit Carlsbad for period ending June 30, 2019.
ITEM EXPLANATION:
The CTBID contracts with Visit Carlsbad to provide various tourism services. The contract requires
Visit Carlsbad "To provide periodic updates at the CTBID's request and a year-end report on the
program of work deliverables which shall include an accounting of funds spent by program in a
format approved by the CTBID Board. Allocation of the unspent funds shall be determined by the
CTBID Board'. Attached is the year-end report for the fiscal year ending June 30, 2019. (Exhibit 1)
The FY 2018-19 Profit and Loss for Visit Carlsbad submitted with the year-end report shows that
Visit Carlsbad's budget category Labor was overspent Promotional Programs and Group Direct
were underspent. In total, the report shows that there was $2,290 in unspent funds at the end of
the year. The Board should discuss the reallocation of the budget line item amounts as well as
how to allocate the $2,290 of the 2018-19 unspent funds. Visit Carlsbad is requesting that the
unspent funds to be allocated to labor expense in the 2019-20 budget to cover the increased
benefit costs.
FISCAL IMPACT:
None.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153789(b)).
EXHIBITS:
1. Report from Visit Carlsbad for period ending June 30, 2019
DEPT. CONTACT: Cheryl Gerhardt, 760-602-2468 cheryLgerhardt@carlsbadca.gov
VISIT CARLSBAD CARLSBAD'S DMO
Income
700 Public Sources
701 CTBID Revenues
. ---·--------·--------
Total 700 Public Sources
705 Private Sources
708 Advertising Sales/ Commissions
Total 705 Private Sources
Total Income
GROSS PROFIT
Expenses
435 Workers Compensation
800 Labor Expenses
801 Salaries -Officers
802 Salaries -Direct Labor
802.2 Visitor Services Manager
802.3 Visitor Services Coordinator
802.4 Volunteer -Paid
802.5 Marketing Director
802.7 Sales Coordinator
806.2 Salaries -Group
Sales Coordinator (deleted)
Total 802 Salaries -Direct Labor
803 Employee Benefits
803.1 Employee Paid Benefit
Total 803 Employee Benefits
806 Payroll Tax Expense (SUl,FUTA)
Payroll Tax Expense
Total 800 Labor Expenses
804 Workmans Comp
808 Group Sales Bonus
900 Promotional Programs
901 Advertising & Production
901.1 Spring As Campaign
Total 901 Advertising & Production
902 Research
903 OutsideServices
903.1 Interactive Marketing
903.2 Website Maintenance
903.3 Public Relations Services
903.4 PR Special Projects
BUDGET VS. ACTUALS: FY2019 -FY19 P&L
July 2018 -June 2019
ACTUAL
1,244,575.32
1,244,575.32
18.53
18.53
$1,244,593.85
$1,244,593.85
99,818.68
38,601.12
14,319.76
1,283.99
82,299.92
6,961.50
94,687.16
238,153.45
59,418.59
-7,357.44
52,061.15
27,864.06
417,897.34
2,083.00
152,772.07
152,772.07
9,785.00
239,366.20
2,388.00
111,045.12
70,566.51
TOTAL
BUDGET
1,266,600.00
1,266,600.00
$1,266,600.00
$1,266,600.00
4,000.00
99,940.00
38,601.00
10,720.00
2,000.00
84,790.00
82,400.00
16,100.00
234,611.00
50,000.00
50,000.00
23,500.00
408,051.00
10,000.00
156,000.00
156,000.00
9,000.00
250,000.00
110,000.00
75,000.00
Cash Basis Friday, October 18, 2019 08:16 AM GMT-7
OVER BUDGET
-22,024.68
---·-· -------
·22,024.68
18.53
18.53
$ -22,006.15
·-----
$ -22,006.15
-4,000.00
-121.32
0.12
3,599.76
-716.01
-2,490.08
6,961.50
12,287.16
-16,100.00
3,542.45
9,418.59
-7,357.44
2,061.15
-23,500.00
27,864.06
9,846.34
2,083.00
-10,000.00
-3,227.93
-3,227.93
785.00
-10,633.80
2,388.00
1,045.12
-4,433.49
EXHIBIT 1
¾OF
BUDGET
98.26 %
98.26%
98.26%
98.26%
99.88 %
100.00 %
133.58 %
64.20 %
97.06 %
114.91 %
101.51 %
118.84 %
104.12 %
102.41 %
97.93 %
97.93%
108.72 %
95.75 %
100.95 %
94.09 %
1/2
Total 903.3 Public Relations Services
Total 903 OutsideServices
904 Travel & Entertainment
905 Dues & Subscriptions
. 906 Collateral Prod. & Fulfillment
907 Public Relations Events
Total 900 Promotional Programs
908 Group Direct Services
908.1 Technology
908.3 Memembership/Dues
908.4 Group Incentive
908.5 Sponsorship/Partnerships
908.6 Marketing/Advertising
908.7 FAMs
908.7.1 Site Inspections
-· ----·---· .----------
Total 908.7 FAMs
908.8 Travel & Entertainment
908.9 Tradeshows
---------·----·-----· . -
Total 908 Group Direct Services
950 General Administration Expenses
951 Bank Service Charges
952 Equipment Rental & Replacement
953 Facility Repairs & Maintenance
954 General Liabilty lnsurc.1nce
956 Office Supplies
957 Postage
958 Taxes -General
959 Telephone
960 Professional Services
961 Volunteer Program
962 Miscellaneous Expenses
963 Utilities
964 Computer Expense
965 Office/General Administrative
Expenses
Total 950 General Administration Expenses
Total Expenses
ACTUAL
181,611.63
··--·
423,365.83
4,409.74
8,978.72
1,535.44
15,133.38
615,980.18
6,107.29
934.00
32,000.00
34,000.00
12,531.08
5,850.25
5,018.77
10,869.02
3,821.62
72,092.98
----·--------
172,355.99
81.00
3,423.06
92.00
, 878.00
1,523.74
59.15
83.54
9,361.38
6,800.00
1,5q2.09
2,339.10
2,942.51
4,600.99
250.00
TOTAL
BUDGET
185,000.00
435,000.00
6,300.00
9,000.00
2,500.00
15,000.00
632,800.00
7,000.00
1,000.00
100,000.00
35,000.00
26,100.00
50,000.00
50,000.00
10,000.00
72,000.00
·-··---·---
301,100.00
989.00
3,200.00
200.00
1,100.00
2,700.00
150.00
110.00
10,000.00
7,000.00
1,800.00
2,000.00
2,400.00
4,000.00
35,649.00
$1,391,600.00
OVER BUDGET
-3,388.37
-11,634.17
-1,890.26
-21.28
-964.56
133.38 ----·· --
-16,819.82
-892.71
-66.00
-68,000.00
-1,000.00
-13,568.92
-44, 149.75
5,018.77
-39,130.98
-6, 178.38
92.98
-128,744.01
-908.00
223.06
-108.00
-222.00
-1, 176.26
-90.85
-26.46
-638.62
-200.00
-247.91
339.10
542.51
600.99
250.00
%OF
BUDGET
98.17%
....
97.33%
70.00%
99.76%
61.42 %
100.89 %
97.34%
87.25 %
93.40 %
32.00%
97.14 %
48.01 %
11.70 %
21.74%
38.22 %
100.13 %
57.24%
8.19%
106.97•%
46.00%
79.82 %
56.43 %
39.43 %
75.95 %
93.61 %
97.14%
86.23 %
116.96 %
122.60 %
115.02 %
-------------~------------
-1,662.44
$-149,296.93
95.34%
--89.27%
----------
33,986.56
$1,242,303.07
$2,290.78
$2,290.78
---------~--------~---------
NET OPERATING INCOME
NET INCOME
$ -125,000.00
$ -125,000.00
Cash Basis Friday, October 18, 2019 08:16 AM GMT-7
$127,290. 78 -1.83 %
$127,290.78 -1.83 %
2/2