HomeMy WebLinkAbout1975-10-07; City Council; 3481; Plaza Camino Real Expansion: EIR Certification. .. ,. -.-- "h
CITY OF CARLSBAD
I AGENDA BILL NO. s%g/
DATE : October. -7 7, 1975
PLANNING DEPARTMENT:
.....
Initial :
Dept . Hd
C, Mgr.
Subject: REQUEST FOR CERTIFICATION OF EIR-295, EXPANSION OF
PLAZA CAMINO REAL SHOPPING CENTER.
Statement of the Matter
The City Council instructed the Staff to prepare an Environmental Impact Report
(EIR-295) in May, for the proposed Plaza- Camino Real Shopping Center Expansion.
The Council was of the opinion that the proposed expansion was significant and
could be of such controversy to necessitate the preparation of an EIR.
- The Planning Commission wn August 13th and August 27th held duly noticed Public
hearings on the Final EIR.. Several interested parties gave testimony regarding
the impacts, i.e. , Traffic/circulation, pedestrian traffic in the area of the
theatres, grading, siltation and the impacts of the project on the Buena Vista
Lagoon and the properties around the lagoon.
The Staff and Planning Commission responded'to all testimmy and incorporated
the information as required by the Carlsbad Environmental Protection Ordinance
of 1972. .After two hearings, the Planning Commission recommends to the City
Coyncil certification of EIR-295 for reasons out1 ined in Planning Commission
Resol ut ion 1 1 80.
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Exhibits: Final EIR-295, Exhibit 'E'
Plahning Commission Resolution 1180
Mjnutes of Planning Commission of September 10, 1975
Memo from City Manager dated October 1, 1975-
Recommendation:
It is recommended that EIR-295 be certified for reasons contained in Planning
Commission Resolution 1180. If the City Council concurs with the Planning
Commission's recommendation, a motion announcing its intent to certify EIR-295
and a concurrent motion to incorporate all testimony given at the Council Public
Hearing as part of the comments on the FINAL EIR-295 should be made.
(See Page 2 fo'r Council action). -
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Counci 1 action
10-7-75 The staff was instructed to proceed with negotiations on
the basis of $1,500,000 maxim8m participation and to return
with a Memorandum of Understa,ding for Council consideration.
Further, a motion was made that the recommendation of the
Planning Commission be accepted and the EIR be certified, including all testimony given at the Public Hearing.
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5 CITY OF CARLSB
0
F3NAL ENVIRONMENTAL IMPACT REPORT
FOR THE
PLAZA CAMINQ REAL
EXPANSION
EIR -295
EXHIBIT E
SEPTEMBER 3,1975
PLANNING COMMISSION RECOMMENDATION
- 7s TO THE CITY COUNCIL &ZE~F/PH~OJ -
* REs~LUnod &/&
CERTIFIED BY THE CITY COUNCIL OF THE
CITY OF CARLSBAD ON /o- V-75
CITY CF CARLSSAD PLANN I NS DEPARTMENT
STAFF RECOMMENDATION
SUBJECT: EIR-295 PLAZA CAMINO REAL EXPANSION
APPLICANT: MAY STORE SHOPPING CENTER, INC.
10738 WEST PIC0 BOULEVARD, SUITE 1 LOS ANGELES, CALIFORNIA 90064
FINDINGS:
1. The EIR meets all requirements of the California Environmental
Quality Act and the Carlsbad Environmental Protection Ordinancs.
2. All necessary notification and review has taken place.
3. The EIR adequately discusses anticipated impacts of the project,
project alternatives, and mitigation measures to lessen the
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- impacts.
R ECOMM EMDAT I ON : -
It is recommended that the Final EIR-295, as contained in thjs
document be Certified for the reasons noted above. Any further
comments received as part of the public hearing process shall also
be included in the Final Environmental Impact Report.
- SUMMARY OF RECOMMENDED MITIGATION MEASURES: -
1. In order to avoid adverse settlement, the project area underlain by soft
compressible soils should either be surcharged or the building constructed on pilings.
Further detailed soil investigations shall be conducted on the project site, in order to identify and mitigate slope stability probiems.
Rip rap, concrete drainage and extensive slope plantings can reduce problems of erosion and siltation along north and west embankment slopes.
In order to reduce siltation of the lagoon, the project should be
constructed during the dry season, slopes should be protected prior to
construction, and si1 t basins arid extensive landscaping should be installed.
2.
3.
4.
5. In order to decrease impacts on the water quality of the Buena Vista Lagoon, the parking lot drainage system should be so designed so that surface water run-off will be contained in catchment and settling basins. The basins should be cleaned and maintained at regularly scheduled intervals, especially during the rainy season.
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6. A rigid program of street and parking lot cleanup can tamination of the Ouena Vista Lagoon.
7. Buildings should be designed to withstand any seismic revealed by the soils investigation for the project.
8. The effects of intrusive noise can be controlled by 1 struction to normal daytime working hours.
reduce con-
s ha ki ng problems
miting con-
9. The landscaping in the Plaza Camino Real parking lot hould be increased to soften the overall visua! impact of the Plaza Camino Real.
10. Deterrents to crime, such as an adequate lighting of the parking lot and maximization of "defensible space", should be incorporated into the project design.
11. In order to meet minimum fire flow requirements, a looped water system providing a minimum of 6500 GPM should be iwtalled. All new buildings and/or structures should be so designed so as not to increase the existing fire flow requirements of 6500 GPM.
12. Monroe Street and Elm Avenue should be extended as soon as feasible in order to decrease response tima of any public safety service.
13. A professional fire protection engineering consultant should be
14. The additional bonding capacity which the City will gain from the pro-
retained to aid in project design.
posed expansion should be used to initiate revitalization of the Central
Bus i ness Di s tr i c t .
15. The City should study md implement possibly a shuttle bus service between the Plaza and the Central Business District.
16. The City shall take appropriate measures to improve pedestrian safety on Marron Road in conjunction with project planning aild approval.
17. The City shall study the need for implementing a means for improving vehicular access between the parking lot and Marron Road, giving special emphasis to improving traffic safety and parking lot efficiency.
18. Jefferson Street should be realigned so that it "T's'~ into Marron Road so that circulation will be improved aitd duck safety problems at the duck landing would be corrected.
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19. As a part of project design and approval, the following possibilities for reducing heating and cooling costs and energy consumption should be s tudi ed :
a)
b)
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Design of the structure to take full advantage of the summer cooling breezes and winter sun;
Use of a computerized temperature monitoring system to switch off blower motors when they are not needed.
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20. Use of low-water volume toilet fixtures should be considwed as a part of project design.
21. Solid waste disposal systems should be made more efficient. Two alternatives for this are the installation of centralized trash bins, or the installation of a conveyer bel t-packer system.
22. Project builders, architects and tenants should be encouraged to seek appliances, lighting and space heating methods which reduce internal load factors.
33, A transit system which could complement the existing Oceanside Transit System bus service should be considered in conjunction with project planning and approval.
24. An employee bus system should be studied and implemented, if possible, in conjunction with project planning and approval.
25. A Specific Plan, as outlined by State law, should be required for the project to ensure compliance with guide lines set in the General Plan for regional shopping centers, arterial collectors, etc. The Specific Plan, if required, would permit satisfactory and effective mitigation measures of noted and identified impacts,
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TABLE OF CONTENTS
SECTION
- I REVIEW DOCUMENTS
PAGE -
LEGAL REQUIREMENTS FOR EIR REVIEW - - - - - - - - i
LIST OF AGENCIES CONSULTED - - - - - - - - - - - ii
LETTERS RECEIVED IN RESPONSE TO DRAFT EIR - - - iii
I1 DRAFT ENVIRONMENTAL IMPACT REPORT -
SUMMARY AND ANALYSIS PREPARED BY CITY STAFF - - - xx x
PRELIMINARY ENVIRONMENTAL INFORRATION PREPARED
BY WESTEC SERVICES - - - - - - - - - .. - - - -
I INTRODUCTION AND CERTIFICATION 1
I1 PROJECT DESCRIPTION 5
I11 ENVIRONMENTAL SETTING 15
IV ENVIRONMENTAL IMPACT 55
V ADVERSE ENVIRONMENTAL EFFECTS 101
VI MEASURES TO MITIGATE ADVERSE EFFECTS 107
VI1 121 A L T E R NP,T I V E S
VI11 TOPICAL ISSUES 125
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A. THE RELATIONSHIP BETWEEN LOCAL SHORT- TERM USE OF MAN'S ENVIRONMENT AND THE MAINTENANCE AND ENHANCEMENT OF LONG-TERM PRODUCTIVITY 125
B. ANY IRREVERSIBLE ENVIRONMENTAL
CHANGES WHICH WOULD BE INVOLVED
IN THE PROPOSED ACTION SHOULD IT BE IMPLEMENTED 126
C. THE GROWTH-INDUCING IMPACTS OF
THE PROPOSED ACTIVITY UPON THE
NE,IGHBORHOOD AND/CZ T!IE COMMUNITY 127
SECTION --
D. THE ROUNDARIES OF THE AREA WHICH MAY BE SIGNIFICANTLY AFFECTED BY THE PROPOSED ACTIVITY
IX REFERENCES
Append i c e s
A , BIOLOGICAL INVENTORY
B ARCHAEOLOGICAL RECORD SEARCH
C FINANCIAL IMPACT ANALYSIS '
D TRAFFIC IMPACT ANALYSIS
E SLOPE EROSION CONTROL AND LANDSCAPING FOR FIRE PROTECTION
F LETTER FROM DOWNTOWN MERCHANT'S ASSOCIATION
G CORRESPONDENCE
PAGE
129
133
A-1
B-1
c- 1
D- 1
LEGAL REQUIREMENTS FOR
ENVIRONMENTAL IMPACT REPORT REVIEW
Prepared by the City of Carlsbad Planning Staff
September 2, 1975
State law and the Carlsbad Envlronmental Protection Ordinance (Ordinance No. 1150) require that when the Planning Director finds that a pro.ject may result in significant adverse environmental effects, the City must require preparation of an Environmental Impact Report.
The City Council directed Staff, on May 6, 1975, to select a consultant to prepare pre; tminary environmental information for the Plaza Camino Real Expansion. City Staff selected Westcc Services, Inc. to prepare the preliminary information. The applicant assumed financial responsibility for the consultant's services.
The Consu?tant worked closely with City Staff over a period of one and one-half months in preparing the preliminary information. City Staff reviewed several drafts of the preliminary informatfon and recommended additions or corrections as necessary.
On July 9, 1975, Gdcopies of the preliminary environmental inform- ation and an analysis and summary prepared by City Staff were sub- mitted to r2viewing agencies. TDgether these docurvents are known
as the draft Environmental Impact Report. A notice of coixpletion of the draft Environmental Impact Report was posted in City Hall on July 9, 1975 and published in the Carlsbad Journal on July 17, 1975. The notice was also published foratewide distribution by the Secretary of Resources in the July 28, 1975 issue of the EIR Mo n i tor.
A Staff report responding to all comments received by reviewing agencies was completed and noticed for public hearing before the Planning Commission meeting of AGgust 27, 1975, in the Carlsbad Journal on August 14, 1975.
State law and the City's Environmental Protection Ordinance require that the final EIR contain the following:
1) The draft EIR;
2) A list of persons and agencies consulted;
3) Comments recieved from all reviewers, either in summary or verbatim;
4) The Planning Director's response to all issues raised by reviewers.
5) Testimony of all persons a'ttending the public hearing, either verbatim or in summary.
These documents are contained w!thin this Final Erivironmental Impact Report for the Plaza Camino Real Expansion (EIR-295).
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EIR #23 - PLAZA Cf\TDTKEKTt:XPnIiSITT -
LPst of Revi'ew Person's and Agencies Preliminary EIX's Nailed 7-11~75
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Director of Community Services Agency, Environmental Analysis, County of San Diego
Comprehensive Planning Organization
Department' of Public Health
San Diego' County Air Pollution Control District
D:?artment of Fish and Game - San Diego and Long Beach offices
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San Diego County Sanitation and Flood Control
San Diego Coast Regional Commission
San Diego Water Qual-ity Control Doard
Dr. Pieta Mud'ie, Scr'ipps Institute of Oceanography
Archaeological Fellowship,. San Diego State, University
Dr. Robert Crawford, Carlsbad Unified School District
City of Vista Plcnning Department
City, of Oceans-ide Planning Departsent
Carl sbad CGmnuni ty Cause
Carlsbad Parking Authority (copies to individual members)
Public Works AdministratorlCity Engineer
City Atto.rney
Fire Chief
Car1sf)ad Pub1 ic Library (? copies for pub1 ic review)
' Carlsbad Chamber of Commerce (2 copies)
DH/9c 7/24/75
LETTERS RECEIVED IN RESPONSE
TO DRAFT EIR-295
REVIEWER SUBJECT
James Federhart AMV, Transportation & Planning Consultants Traffic
Robert D. Montgomery California Department of Fish and Game Erosion, siltation, water quality
Gerard Anear Fire Chief for City of Carlsbad Fir2 protection
Senior Engineering Aide Utilities Dept., City of Carlsbad Water requirements
Utilities Superintendent Utilities Dept., City of Carlsbad k’a tcr requirements L
B. V. Elkins, Director San Diego County Dept. of Sanitation and Flood Control Flood Plain
Norm E. Schell San Diego Cijunty Eept. of Public He3!th Nc comment
Tim Flanagan Carlsbad City Engineer Water, economics, traffic
Ladine H. Delaney California Regional Water Quality Control Board No comment
Richard J. Sommerville San Diego County Air Pollution Control Officer Air Quality
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ALAN M. VOORISCES
A & AS5OClATES. 1NC.
TZAXSPORTATiON AND PLAPiNING CONSULTANTS
Sandy Gaffney
Westec Services, Inc.
17632 Irvine Boulevard
Tustin, California 92680
10 July 1975
AMV XEF: 465.071
RE: Plaza Camino Real Expansion Traffic Analysis Addendu.m
Dear Sandy:
The following are our responses:
1.
report refers to the traffic during the 4:30 to 5:30 PM street ped< hour. It is not intended that this is the shopping center peak hour which usual.ly
is earlier or later than this.
All references to P.M. peak hour traffic as addressed in the AhW
2. Street, include about 150 peak hour vehicles to and from Plaza Camino Real - the rest are to other local land uses.
assume that Elm Avenue is completed to El Camino Real - if it is not-
more trzffic of all kinds - including to and from Plaza Camino Real
will use the Monroe - Marron route.
Appendix D, Page 9. The volumes shov7.t.n on Figure 4 on Monroe
These fiqures of course
3. Appendix D. Discussion needed on traffic signal. The volumes
shown on Figure 4 indicate a positive need for traffic siqnals ir, l9SO
at Marron and Monroe and at Marron and Jefferson based OR all
common warrants. The need for signals here prior to 19S0 depends
on how fast the shopping center develops towards its future 31,000 daily trips and how much of the street network is complete.
instance, the shopping center, Marron Road, and Monroe Street are
all complete, but Elm is not completed to El Camino Real, then these
other routes will have more traffic between the central Carlsbad area,
Route 78, and the shopping center, and would require signals earlier
than 1980.
4. Appendix D. Realignment of Main Entrance etc. The volumes
shown on Figure 4 reflect a reconstructed Main Entrance to Plaza
Camino Ked as proposed in the HaaTen Development for the Carls'oad
Shoppinq Center. As can be seen on Figure 4, 100 northbound left
turns are estimated into Plaza Camino Real at this new entrance
If, for
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Westec Services, Inc..
10 July 1973
465.071
Page 2
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’ while none can make this move at the present time.
5.
We feel that under the assumptions made to derive Figure 4, our
statement is basically correct. As mentioned above however, if the
other streets and the centers are complete, and Elm is not, ther,
more traffic will use Monroe to Marron, the freeway, and the shopp-
ing centers, and thus more turning movements at Elm and Monroe
will result. Still under these conditions, only an estimated 12% of
the shopping center traffic would be using this Monroe-Marron roilte
(3,700 ADT) with a larger volume being non-shopping center traffic.
Appendix D. Also the impact on Elm and Monroe is understated.
I hope the above clarifies the comments posed by City staff.
Very truly yours,
c
JWF: jz
Regional Manager v
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STATE OF CALIFORNIA-RESOURCES AGENCY RONALD REAGAN, Governor
- DEPARTMENT OF FISH AND GAME
350 Golden Shore
Long Beach, California - (213) 435-774.1
Mr. Donald A. Agatep, Planning Director City of Carlsbad Planning Department 1200 Elm Avenue Carlsbad, California 92008
Dear Hr, Agatep:
We have received the draft Environmental kcpact Report for the
proposed Plaza Camino Real- Expansion and find it to be adequate
in its discussion of fish and wildlife resources located at the
project site as well as project impacts to those resources.
However, the EX3 is inadequate in its discussicn of mitigation
measures ciesimed to offset such project impacts as siltation
and pollution of Buena Vista Lagoon, Our specific concerns are:
1.
2,
Erosion/Siltation - Pages 108-109 - this section proposes
measures tha,t. would only reduce erosion and siltation,
Because of the fragile nature of the ecosystem within
Buena Vista Lagoon, any siltation from this or amy other
project within the Buena Vista Creek watershed mast be prevented,
construction only during the dry season of the year, by protection of enbankment slopes prior to construction activity, by installation and maintenance of silt catchment
bashs and by extensive landscaping using low lying shrubs
beneficial to wildlife,
This objective could be accomplished by doing
Water Quality - Pages 110-112 - this section fails to propose adequate neasures for preventing the entrance of such urban pollutants as hydrocarbons, rubber and metal particles into -
Buena Vista Lagoon,
achieving this objactive would be the washing of the parking lot area. in early fall prior to the first rain (first week of
October) and collecting all runoff in a suitable catchment
and settling basin.
maintained throughout the rainy season.
then be disposed of in such a inanner 8s to pi-event entry
into Suena Vista Lagoon.
Me believe an adequate method for
This basixl could then be cleaned and
Pollutants could
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Wr, Donnld A. Agatep -
As you can see, our major concern relative to this project is the
protection of the valuable fish and wildlife resources of Buena
Vista Lagoono We look forward to w~rking with you and your staff
during the planning and bplenienting phases of this project and
others in the future as rLegards preservation of fish and tdldlifa re source so
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Thank you for the opy>ort+unity to review this project proposal,
Regional ib..na
Region 5
MEMORANDI!M
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TO: PLANNING DIRECTOR DATE: August 7, 1975
FROM: GIRfiRi) W. AMEAR, CHIEF - FIRE DEPARTMENT
SUBJECT: Comments on the EIR for the Plaza Camino Real Expansion
It is the Fire Department's recommendation that this plan be engineered for fire protection by a professionally fire protection oriented engin- eering firm, such as Gage-Babcock, Sierra, etc., for maximum fire protection. rises" laying on their side. They pose monumental problems to the best and largest manned and equipped departments should any kind of an emergency occcr. The report mentions the building is sprinklered and infers that
this will take care of any and all problems. could cause a major panic inside the building. There is no exterior light available, as there are practically no windows in the entire complex. Nearly all plastics release tremendous quantities of sinoke in a very short time, and tremendous amounts are used in modern building construction and merchandise, and they continue to emit smoke even though the fire may be controlled by the sprinklers. Nor does a sprinkler system control even a minor earthquake, that again may "knock out" the lighting system.
The fire service looks upon buildings of this type as "high-
Just a simple power failure
Again you have a panic situation.
We also recommend the addition be designed in such a way that it does not increase the already extremely heavy fire flow of 6500 gallons per minute requirssl by tk cxistfiig facility. given to supplying this complex with another water line frcm the west, possibly an extension coming down Monroe Street.
SEi-jGitS consideratioti should be
As soon as possible Elm Avenue should be extended to Monroe and Monroe Street extended to Marron Avenue. faster access to the west end of the center for fire and emergency ambulance responses.
This will give the Fire Department
Fire protection is now and will be for some time in the future, inadequate for this complex. The fire protection recommended by the IS0 (Insurance Service Office, who establish the recommended insurance rates) directly to the fire flow requiremsnts. For a fire ~ flow -----_o_^ld.- of 6500 gallons the first alarm ----.-. response .__"."1~ should - -" .ccr~.s.is.t~..a.f..2..~~~~ne_.and,.l.,~_ladder._~co~~ni~~~ Lm-within 2 ,mi_Tes. For greater alarms there should be a maximum of 6 engine compan'es within 4 miles and 2 ladder companies within 2% miles, all manned with 6 men each.
is related
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We currently respond with one engine company with a total of 6 men. Hope- fully before the addition to the center is built we will have Station #3 in operation and manned by 3 men. aid pact in force with Oceanside whereby .they will respond with one engine company with a minimum of 3 men. a first alarm, the minimum recommended for the smallest structure fire.
We also hope to have an automatic mutual
This will give us a total of 72 men cn
Wh-ile we can call on many outside companies for mutual aid, we can cnly draw on a total of 4 more engine compan-ies to this site that are available
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Memo/Planning Director -2- 8-7-75
and within 15 miles of the location. close enough to be effective.) This would get us an additional 12 more men at the scene but it would take about 20 minutes for them to arrive. This can not be considered adequate protection. It is nearly 50% de- ficient in manpower for the number of companies and the response time is far too long.
(There are no ladder companies
The statement that an addition of this size will: additional manpower or equipment to provide adequate fire protection, with the exception of approximately two weeks per year for inspection time" is a little ridiculous.
"However, the addition of a major public building of this magcitude including one area of three-level construction, wi 11 intensify any current needs for additional inanpower and faci 1 i ties .I'
"not require specific
The next line in the report does state:
Despite the fact that the building is sprinklered, we have had numerous alarms there. Most of them are caused by huinan error, testing or working on the system and not letting us know, etc. we have had 3 alarms where trash fires were deliberately set in rest rooms, causing the sprinkler systems to activate. up our entire crew from Station #1 for several hours and off-duty men were recalled to man the station. This severely limits our ability to handle any additional alarms. We have had numerous emergency ambulance calls to this location.
However, recently
In each case it tied
Reading a little further- in the EIR (pages 52-53) it states the shopping center only generates 20% of the total requirement for fire protection and the expansion will represent an increase of approximately 40% increase in total retail activity, etc., or "approximately a 5% increase of the overall budget. --- or $24,000 annually."(??)
We could rationalize the problem another way and say according to the maximum fire flow of 3500 gpm required in central Carlsbad, we should have a maximum response for a greater alarm fire consisting of 3 engine
and 1 ladder companies. For the shopping center with its 6500 gpm fire flow, the total should be 6 engine and 2 ladder companies, all with 6 men crews. Thus directly a.ttributable tc the shopping center, we are short 3 engine companies and one ladder company. between the ex-i sting center and the proposed addition, we can say each - portion of the center should share half the shortage, or two companies apiece.
I Each company (consisting of 18 men to keep 6 on duty around the clock) will cost over $250,000 per year or an approximate total of $500,000 for two collipanies with optimum manning.
If we split this shortase -
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In Summary: The project should be engineered for maximum fire protection by a professional fire protection engineering firm.
It should be so designed as to not increase the existing required fire flow of 6500 gallons.
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Memo/Planning Director -3- ' 8-7-75
A determination should be made as to whether or not there should he an additional supply of water to the project from the west. (An extension of the main off the north end of
Monroe? )
Elm Avenue should be extended to Monroe, and Nonroe extended north to Marron Road for better police, fire and rescue
ambulance response. (Arid probably better traffic circulation).
For some time the fire department will not be able to adequately
protect this facility as per IS0 recommended standards.
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Girard W. Anear &'
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June 18, 1975
HEMORAN DUM
TO: Uti1 i tSes/Maintenance Director
FROM: Sr. Engineerlng Aide Via Uti1 .I ties Superfnkendent
SUBJECT: Camino Plaza Shopping Center proposed expansion
Attached is a map showing the area under consideration with the Loop System and Pipe sizes required to meet the fire flow demand per A. Wolenchuk.
The sources are:
2000 GPM from 10" line on El Camino Real 2800 GPM from 12" line dfrect from Elm Reservoir on hrrm Road 2800 G?M from 72" line on Monroe 2000 GPM from 10" on Jefferson
Sr\ Engfneering Aide
RP:mdb
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June 12, 1975
- MEMORAKDUM
- TO: Ulilities/Maintenance Director
FROM :
SUB3 ECT :
. Utili ties Superintendent
Camino PI aza Shopping Center proposed expansion --
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- I talked to Alex Wolenchuck, Fire ha-shall, about the additional fire flow requirements and he said they will need 6500 GPM at this location. Z estimated we could have better than 7000 GPM. -
The shopping center will have to run 12'' or 14" and possibly 10" pipe for water. Marron Road would be 12" or 74" pipe; north side of shopping center would be 10" or 12" pipe with cross connection in between; Monroe Road would be 12".and Jefferson Street would be 10" or 12". culations are only based on the information received so far.
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These cal-
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cc: Alex Wolenchuck -
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"The organic gases, when combined with sufficient sun1 ight, react with oxides of nitrogen to form photochemical oxidants which can cause eye irritation and aggravate respiratory disease. Particulate matter can reduce visibility, and in high concentrations cause respiratory disease. monoxide is a poisonous gas which can impair judgement, lengthen reaction time and, in excessive concentrations, cause death. Sulfur diozide is odorous ("rotten eggs") and can contribute to respiratory disease. produces atmospheric discoloration and adds to the oxidant probl ern.
Carbon
Nitrogen dioxide
"The Air Pollution Control District has identified two sign- ificant air pollution problems in the San Diego Air Basin: photochemical oxidants and particulates. tzderal oxidant standards were exceeded during 22 days in 1973 at the Oceanside monitoring stations. dramatically reduced from 1972 to 1980 due to increased emissions controls, it is doubtful that the Federal standards will be ac hi eved . "
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A1 though oxidant levels are being
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8) Traffic Flow Map: At the August 27, Commission expressed concern that not paid to overall traffic problems. that a traffic flow map be Drovided. In
975 hearing, the Planning enough attention had been particular, it was requested The traffic flow maps for existing and projected' 1980' peak flow levels are attached. complete traffic analysis of the project, including public
contained in Appendix D of the Draft Environmental Impact Report.
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ransportation systems, was prepared by Alan M. Voorhees and / Associates, Transportation and Planning Consultants, and is d-7 -
It was the consultant's considered opinion that the existing and proposed street systems in the vicinity of the project are adequate to handle projected peak traffic loads, providing that
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- a number of adjustments are made, including:
a. Realignment of Jefferson Street so that it "T's" into Marron Road.
b. Correction of access problems between the Plaza parking lot and Marron Road.
c, Redesign of the intersection which will be jointly shared
by the Plaza Camino Real and Carlsbad Shopping Center which
is soon to be constructed on the east side of El Camino Real.
It should be noted that with the extension of Marron Road, traffic levels at the intersection of El Camino Real at Route 78 will be lower after the expansion than they are presently.
9) Surcharge: The project engineer has indicated that it may be necessary to place 150,000 cubic yards of surcharge for approximately 14-18 months on the portion of the site where the Sears store is to be located (See attached map). The surcharge material (which is to be obtained on-site) would be used to hasten settlement and force moisture out of the soft, compressible soil which underlies the building site.
This activity may result in several adverse impacts. A primary impact would be the increased risk of sedimentation of the lagoon becaLise of exposure of the soils to accelerated erosion. This can be mitigated by the restriction of grading to the dry season and the immediate hydro-seeding with native grasses, of the surcharge and exposed soils.
The surcharge may also result in an adverse aesthetic impact. This may be lessened by the hydro-seeding and contouring of the surcharge.
Since the project design, planning and City processing will not be completed for some time, the surcharge operation cculd be accomplished concurrently, with little or no delay to the project .
As an alternative to the 14-18 month delay, however, the project could be built on pilings. the cost differential between placing the surcharge or con- structing the building on pilings. that the differential will be small.
The applicant is currently studying
At this point, it appears
Providing that the above mentioned mitigations are employed, either a1 ternative would be acceptable. to select an alternative can best be determined when the cost
differential study and soil studies are complete.
The technical decision
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'PLANNING COMMISSION. MEETING August-27, 1975 '.,..* , Page 4. .-
1 - _- - __ - - -- - 7. Cast! N.@R-295 - May Company Stores' (etc.) Planning Director Don Agat'ep gave staff presentation, -explained graphics and Staff's recommendation of approval. Mr. Agatep explained this was a quitk lengthy Report, prepared initially by Westec, Inc. -and changed or added to as necessary by the various departments of the City. Sandra Gaffey, Project Manager, Westec, Inc., was present in the audience.
- Mr. Agatep outlined the major considerations of the Envlrcnmental Impact Report. One of the consideratio
is the Central Business District; however, the
- enlargement of Plaza Camino Real should not affect the sales of these stores which are mosily specialty stores. The report includes mitigating measures whi
. . should be taken for drainage, siltatio'n, pedestrian - safety, traffic circulation, etc. An addition aspect of the report is the saving of enargy by suggesting the stores could be constructed in such - a way to make use of natural breezes instead of usin air conditioning. Comments from various agencies including Air Quality Control Board, Department
- of F4sh dnd'Game, as well as comments from various . City staff departments have been incorporated. A . memorandum to the Commission this date mentioned - .a surcharge which may become necessary. If this is not accomplished, the stores may 'have to be built on pilings. This memo concerning-. the surcharge and pedestrians should be added to the Report as - Exhibit D.
John Mamaux, 1393 Basswood Drive, representing - May Company Stores, stated he agreed with all the conditions or mitigating measures pointed out in the report. Mr. Mam9ux also stated that the time - necessary for the surcharge is not wasted time; inasmuch as soil fro'm the road will be used to
. start the surcharge.
S
Henry Thompson, 330 Chestnut Avenue, acked'what is ,the Ci.ty's responsibility to prepare an Environrnenta Impact Report.' Planning Director Don Agatep explain
-that. i.f there is's project within the City 'considere
I .to be significant, the .City Council can instruct staff to prepare a report. Mr. 'Thompson then asked about various 1ett.ers and whether they were in the report; also, Sf the preliminary report was -prepared for the, developer, not the City. Mr. Thomp attempted to point out-that this report is presented as an.independent report, when;in fact, approxi- -mately six days from the receipt cf the report, the City purported to have analyzed this report, includi the different agencies -and department comments.. In - answer to Commissioner Watson's questioning regar.dip report content,' Mr. Thompson observed there was nothing objectionable in the document.. .
..... ..... .... .... ...
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Pub1 ic Hear.ing was closed.
Tn response to qu.estions from the Commissioners', Mr. kgatep explained that a portion of this report
- .I's dated September, 1974 and-thit this was when the . initial economic s.nalysl:s was prepared by the City on
modi'fi6d or expanded as t.he project develops. The -use of the "Q" Zone on the property or a sp.ecific plan for the development was also discussed.'. It was fe.lt that this report was inadequate and should -be expanded; the expanstion to include vehicular traffic from El Cami.no Real, Highway 78, Marron Road and Jefferson Street, and additional comments on -Sl-ltati.on should be included.
.. .- 8
- this expansion. Bas,ically, the.report ca'n' be
The motion was made to return this report to staff - to consolidate Exhibits 13 through D and also expacd
on circulation, pedestrian safety, si1 tation and information received froin the Dcpartnicnt of F'ish
- and Game and have a more complete package to the planning Commission on September 10, 1975. The motion was amended to have these minutes included
A second motion was made to reopen the public . hearing .
The Commissidners would also like to see as'a furthct exhibit a general area 'ma:, fcr traffic flow use.
. as Exhibit E. -
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Motion
Ryes Ab s c 17 1;
Mo t. i o n Ayes Absent
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X
X
x
X
x
X X
X
X
SUMMARY AND ANALYSIS.- EIR-295
Prepared by the City of Carlsbad Planning Staff
July 9, 1975
I. Project Description: Expansion of the Plaza Camino Real Shopping Mall by the addition of 449,881 sq. ft. of gross leasable floor area. The expanded Plaza will be anchored by a Sears Store, Broadway Store and a two-level mall. The project will also involve the extension of Marron Road and expansion of parking facilities.
11. Environmental Setting: The project is in a predominately man-made setting. Site is covered with artificial fill to an average depth of 20 feet. Vegetation and animal populations are limited because of disruption caused by the
fill. Although previously within the Buena Vista Creek floodplain, the fill has placed the site 6 ft. above the projected standard flood height.
Project site will be served by three main roadways: El Camino Real, Highway 78 and Marron Road.
111. Environmental Impacts of the Project and Mitigation Measures:
Impacts Significance
Geology and Soils
Hydro1 ogy
C1 imate
Air Quality
Biological Environment
Archaeology/Historic Resources
Pol ice
Fire
Can be mitigated with adequate engineering measures.
Degradation of water quality can be mitigated by siltation controls and regular street cleaning.
Negl igi bl e.
Will impact air quality by gener- ating 60,732 vehicle miles per day. Mitigation includes provi- sions for two additional bus routes.
Minor impacts because of existing disturbance of site. Measures will be taken to reduce degradation of lagoon from contaminants.
Negl i gi bl e.
Incremental increase in demand for police services.
Fire resistant project design can help mitigate impacts on fire services.
Health Care
Education
Natural Gas
El ectri cj ty
..
Solid Waste
Telephone
Wa,t er
Sewer
Population Growth and Housing
Economics
..
.. Impact on Central Business District
Impact on Primary, Secondary and Tertiary Market Areas .
Traffic/Transportation and
Circulation
Negl ig; bl e
Project will result in moderate generation .of school-aged children, distributed throughout North County
Minor
Although San Diego Gas & Electric Company is optimistic about meeting service demand, .availability is contingent on adequate fuel suppl 1'es
Can be mitigated by use of bin service or conveyor belt system
,
Negl igi bl e
Mi nor
Mi nor
'Project will generate approximately 900 jobs, which roughly translates into 540 new house- holds, over a three-year period. anticipated that less than half of these families will reside in Carlsbad
It is
.The. effect.on Carlsbad would be beneficial: surplus revenues from sales and property
taxes are expected to exceed four million dollars over twenty years. No financial risk would be assumed by the City
The CBD cannot effectively compete with the retail uses at the Plaza Camino Real. The Plaza will draw trade from the CBD, but this can be mitigated by using the Parking Authority as bonding agency to fund CBD projects
Adverse impact on retail sales in Oceanside and Vista (primary market) secondary and tertiary markets will be impacted to a 1 esser degree
Project will generate 13,496 vehicle round-
trips daily. Two additional bus routes will be added (making a total of six). The existing Plaza has unrestricted access from the parking lot onto Marron Road. This condition is tolerable for the time bpitlg, but at such tiriic that Marron Road is extended, a continuous curb with 1 imi ted access contrul should be installed
,/
Noise
Aesthetics
Energy
IQ. . Alternatives:
No Project
V.
VI.
VI1 *
A1 ternate Location
A1 ternate Design
Alternate Land Use
A1 ternate Commercial A1 location
..
Project will cause temporary noise during construction. Traffic noisc near the
. project may reach levels which are un- suitable for noise sensitive areas (such as residences)
Subjective judgment. Project will compl inient existing structures
Project is expected to result in following annual consumption rates:
Electricity: 8.8 million KWH Natural Gas.: 5.4 million cu/ft Gasol i ne : 1.7 millicn gallons
Impacts associated with development would be avoided. be generated No revenue or employment would
Primary nucleus of reta$l activity would be lost. Few other locations exist near two major roadways
It is likely that refinements to the des-ign will occur as part of planning process
Residential and industria.1 use would be generally incompatible with existing use. Recreational use is possible, but would
. require extensive improvements to site.
This 'alternative would let major stores locate at the Plaza Camino Real, while allowing small stores to stay in the CBD, and community commercial areas. The impacts of this need to be further evaluated
Relationship Between Short-term Use and Long-Term Productivity: term effects of construction can be largely mitigated. Long-term effects are both adverse and beneficial in nature. biological and human environment wi 11 be adversely impacted, as discussed in Section 111. The exparision will be beneficial in economic terms.
Short
Certain aspects of the physical,
Irreversible Environmental Changes: The project commits the property to long-term cor,mcrcial use. capital will be irretrievably committed.
On a regional scale, surrounding communities will be adversely impacted by the loss of retaiJ saJes.
Growth Induccmcnt: increase dcrna;;af;crr goods and services which will attract addi tiondl population.
Suppl ies , resources, manpower, energy and
Project will directly induce 900 jobs and may indirectly -r--
-xXx i i -
VIII. Boundaries Affected by the -II ProJecf:: Most impacts on the physical and biological environment wi 11 tie localized to the project site and surroundirig properties. Impacts on air quality, economics and growth inducement will be regional. Impacts on services wi 11 have Ci ty-wide imp1 ications.
c
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LIST OF TABLES AND FIGURES
Tab 1 es
2-1
3- 1
3- 2
3- 3
3- 4
3- 5
4-1
4-2
4- 3
4-4
4-5
4-6
4-7
4- 8
Figures
2-1
2-2
2-3
Proposed Land Uses of the Expanded Plaza
Meteorologic Data
Air Quality Data Summary Oceanside Air Monitoring Station 1973
Number of Calendar Days on Which the Maximum Hourly Average Equalled or Ex- ceeded Chosen Concentration at Oceanside Air Monitoring Station
Average Daily (2-way) Traffic
Location of Ambient Noise Measurements (Legend)
Pollutant Emissions from Mobile Sources
Comparison of Project Emission Rates with County-wide Emission Rates
Pollutant Emissions from Stationary Sources
Percentage Comparison of 411 Project Emissions to All County-wide Emissions
Anticipated Traffic Volumes
Noise Produced at the Construction Site
Design Noise Level/Land Use Relationships
Energy Consumption Rates
(Leq)
Topographic Map
Vicinity Map
Regional Map
Page
9
28
29
30
46
49
64
65
65
66
86
88
91
98
,
iii
Figures
2-4 Plot Plan
3- 1 Aerial Photo
Page
11
16
3- 2 Inferred extent of soft, compressible soils as determined by LeRoy Crandall and Associates (1967) and Wilson (1972). 18
3- 3 Monthly temperatures and precipitation at Oceanside (19-year record). 24
3- 4 Annual and diurnal variation of average surface wind speed at the Camp Pendleton Air Facility (8 miles north of the project site). 26
3- 5
3- 6
3- 7
3- 8
4-1
4-2
4-3
4-4
4-5
4-6
6-1
Annual and diurnal variation of the per- cent frequency of cloudy skies (> 8/10 sky cover) at Lindbergh Field, San Diego (31 . miles .> SSE of the project site). 27
Archaeological survey area and adjacent recorded sites (from San Luis Rey 7.5' USGS Topographic Map). 35
Location of Ambient Noise Measurements 48
Ground Transportation Noise Contours 51
Modified Mercalli Scale of Intensities 60
Monthly mixing depth and average wind speed through mixed layer at Montgomery Field. 68
Annual and diurnal variation of the percent frequency of calm wind condition at Camp Pendleton Air Facility (about 8 miles north of the project site). 69
Annual and diurnal variation of the percent frequency of calm wind conditions at North Island Naval Air Station (about
33 miles SSE of the project site). 70
Photographs of the Plaza Camino Real 93
Inside Photographs of the Plaza Camino
Real 95
Proposed Realignment of Jefferson Street 116
II
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SECTION I
INTRODUCTION AND CERTIFICATION
The May Company is proposing to expand the facilities of
Plaza Camino Real, a regional shopping facility located in the
City of Carlsbad, California. This expansion, covering approx-
imately 33 acres of land, will nearly double the available retail
shopping area (existing square footage: 571,592; proposed
additional square footage: 449,881). The development site, portions
of which are currently in use as parking area, is located immedi-
ately to the west of the existing Plaza Camino Real and north of
Marron Road.
This environmental impact report is being submitted in
accordance with the guidelines established by the City of Carlsbad
to implement the California Environmental Quality Act (Contents 1 of Environmental Impact Reports), as well as the State of
California Guidelines for Implementation of the California 2 Environmental Quality A.ct of 1970, with recent amendments.
This report is addressed specifically to the proposed
expansion and the anticipated environmental impacts (both
local and regional, short- term and long- term) associated with
its completion. It does not address neighboring properties or
other proposed developments in the immediate area except where
related impacts are felt to warrant discussion. The objective
of this report is to provide a complete base of information
concerning the en-fironmental impacts of the proposed project.
I Irr th;, regard, a comprehensive assessment of the localized
1
impacts of the project is provided. The regional impacts are,
however, dependent on factors other than those associated solely
with the proposed project (e.g. transportation networks and
regional land use decisions). Consequently, for those environ-
mental impacts which are regional in scope, the data provided
in this report must be applied to on-going and planned studies
addressing the environment of the region.
Persons reviewing this document should keep in mind the
fact that the material provided herein is, under State law, in-
formational in nature. It is intended to enable appropriate
public agencies to evaluate any environmental effects, measures
to reduce the magnitude of any adverse effects, and to consider
alternatives to the project as proposed. The responsible public
agencies remain obligated to balance possible adverse effects
against other public objectives, including economic and social
factors, in determining whether a project is approved.
This environmental impact report is not meant to be used as
an engineering document. Likewise, it does not relieve the City
or the applicant of their responsibilities to insure that engineer-
ing documents otherwise required for this project are prepared
and submitted.
Certification of Accuracy
The environmental information in this report has been
compiled and analyzed from the sources and individuals indicated.
To the best of our knowledge and belief this information is
2
accurate and correct and reflects our best professional opinion
of the direct and indirect environmental impacts associated with
the proposed development.
Prb j ect Principal
Sandra (3-affney Principal Investigator
Preparation Staff
This report was prepared by WESTEC Services, Inc., of
San Diego, California, for the May Store Shopping Center, Inc.
The individuals contributing to this impact analysis and their
areas of contribution are as follows:
Principal Investigators
Fay 0. Round, Jr., B.S. Engineering Sandra G. Gaffney, B.A. Social Ecology
Physical Environment
Frank A. Kingery, M.S. Geology Stephen B. Lacy, M.S. Biology Sandra G. Gaffney, B.A. Social Ecology William Ganus, Ph.D Hydrology Ralph Huschke, B.S. Meteorology
Biological Environment
Stephen B. Lacy, M.S. Biology Sandra G. Gaffney, B.A. Social Ecology
Human Environment
Douglas Wood, M.S. Human Ecology Sandra G. Gaffney, B.A. Social Ecology Richard L. Carrico, M.A. History; B.A. Anthropology Fay 0. Round, Jr., B.S. Engineering
3
In addition, the following outside consultant provided
technical input to the report in the specific areas cited:
A.M. Voorhees and Associates, Traffic Consultants
4
SECTION I1
PROJECT DE S'CR I PTI ON
I"
The project under consideration, proposed by May Store
Shopping Center, Inc. concerns the expansion of Plaza Camino
Real,
bounded by Marron Road on the south, &he existing Plaza Camino
Real to the east, Buena Vista Creek a short distance to the
north and Jefferson ,Street a short distance on the west.
precise location is indicated in Figure 2-1 (Topographic Nap).
Figures 2-2 and 2-3 present the vicinal and regional relation-
ships of the property to its surrounding areas.
The expansion site is located in the City of Carlsbad,
The
The parcel of land which is proposed for development
encompasses roughly 33 acres of vacant land.
is found along the easternmost strip which is paved and serves
as a parking area for the existing mall.
The only exception
Current development plans call for an additional 449,881
square feet of gross leasable area to be constructed immediately
to the west of, and adjoining, the existing Plaza.
Plaza Camino Real would enclose a total of 1,021,473 square feet
of gross leasable area. Parking facilities would be expanded to
accommodate a total of 5,061 vehicles, providing an ultimate
parking ratio of 4.95 stalls per 1,000 square feet of building
area.
Once completed,
Plaza Camino Real, which was constructed in two phases
during 1969 and 1970, is a two-level, enclosed mall encompassing
571,592 square feet of space. The Plaza is anchored by May
5
6
7
8
Company and Penney.s department stores with an additional
65 individual specialty shops occupying the remaining floor
area. Figure 2-4 presents the plot plan for this project.
It is anticipated that the expanded portion of the Plaza
will be anchored by a two-level Sears department store, a three-
level Broadway department store, and a two-level mall encompassing
131,000 square feet. A summary of the proposed uses is provided
in Table 2-1 below.
Table 2-1 53 Proposed Land Uses of the Expanded Plaza'
Proposed Use
Sears
Sears Auto Center
Gross Leasable Area (square feet)
133,848
18,928
B r o adw ay 156,000
Broadway Auto Center 7,500
Penneys Auto Center Expansion 2,520
Mall Stores 131 085 Total Expansion ............... 449,881
The expansion parcel is currently zoned C-2 (General
Commercial), a designation which conforms with the proposed use.
The project is also congruent with the City's Land Use Plans
and General Plan which indicate, respectively, that the subject
parcel should be devoted to "Intensive Regional Retail" and
7:Le objective of the proposed expansion is to augment and
strengthen the status of Plaza Camino Real as a regional commercial 53 center. It has been calculated that such an expansion would
increase the center's penetration of all market areas and that
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3'4 8=
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sales would increase from an estimated $31,300,000 in 1974 to
an estimated $59,480,000 within the first year of operation.
Based upon projected population increases within the market
area, it is anticipated that annual sales could approach
$80,000,000 by 1990. Naturally, the subsidiary objectives --
which will be discussed at length in the sections to follow --
are linked directly to the considerable profits which the expanded
Plaza is expected to yield. One of these is the revitalization
of the Carlsbad downtown business districts.
The expanded Plaza area will be designed to complement the
existing mall. As such, the architectural motif, floor plans,
building materials and landscaping will all be selected along
the lines already established. Although no conceptual renderings
are available for inclusion in this EIR, a number of photographs
of the existing mall have been provided (see Figures 4-5 and
4-6, Section IV), which will serve as an approximate model of
the facilities which are planned.
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SECTION I11
ENVIRONMENTAL SETTING
The proposed May Company expansion site consists of '3 approximately 33 acres in the City of Carlsbad. As shown on
the aerial photograph, Figure 3-1, the site is located just south
of State Highway 78 (Vista Way Freeway), north of and adjacent
to Marron Road, and immediately to the west of (and overlapping)
the existing Plaza Camino Real. The property is roughly rectangu-
lar in shape although the southern property boundary curves
broadly in symphony with Marron Road.
In describing the environmental setting of the site, the
physical characteristics are discussed first, followed by the
biological and human interest characteristics.
PHYSICAL CHARACTERISTICS
Topography
The Plaza Camino Real expansion property is located on
artificial fill which was placed on the flood plain and lagoonal
margin of Buena Vista Creek in 1966. The fill is approximately
20 feet in thickness and sl'opes very gently to the north and
northwest toward the creek.
Ground elevation on the property (Figure 2-1, Topographic
Map) averages approximately 30 feet above mean sea level. Some
additional fill has been placed temporarily on portions of the
foundation fill to serve as a surcharge load in preparation for
building and roadway loads (see discussion below on Geology and
Soils). This additional fill has a five to ten foot topographic
7- .- -
15
Figure 3-1
Aerial Photo
relief associat,ed with it and provides the predominant topographic
variation to the development site.
An embankment slope of 1 1/2:1 (horizontal to vertical ratio),
approximately 15 to 20 feet in height, exists along the northerly
property boundary where Buena Vista Creek flows westerly. To the
east, the previously developed shopping center and parking lot
are on fill at nearly the same elevation as the proposed develop-
ment. To the south, natural slopes of 10 to 25% and cut slopes
of 1 1/2:1 (- 67%) rise above the development property to elevations
of about 180 feet. The fill material on the site was derived from
the cuts into these southerly hills. The westerly edge of the
subject property is an embankment slope of 1 1/2:1 and 10 to 15
feet in height. This embankment borders a drainage channel
serving the small watershed which lies to the southwest.
The easterly extent of Buena Vista Lagoon is slightly over
900 feet from the northwest corner of the property.
Geology and Soils
Stratigraphy
The subject property (beneath the aforementioned
artificial fill) is underlain predominately by unconsolidated
lagoonal deposits of Quaternary age (younger than 2.3 million
years). These deposits consist of clay, silt, silty sand, clayey
sand, sand and organic matter. They are generally soft and very
4
compressible, ranging in thickness from zero in the southerly
portion of the site to about 30 feet at the northwest corner.
The approximate extent of these compressible soils is shown on
Figure 3-2.
17
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s:
0 0 .. c *
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tn - 'si
E L w-
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0
E L ;5
N
I rrl
Q) k 3 M
.r( L4-
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Older alluvial deposits, consisting of horizontally-
oriented, moderately firm to firm sands, silts and clays, underlie
the area between the lagoonal sediments and the hills to the
south. This material also extends beneath the larger deposits.
The alluvium ranges in thickness from zero near the southerly
property line to about 70 feet at the northern boundary. 5
The hills south of the subject propertyconsi,st of nearly
flat-lying marine sedimentary rocks of Tertiary age overlain by
Quaternary terrace deposits. The terrace materials consist of
reddish-brown, pebbly course sandstone. The underlying Tertiary
rocks are primarily silty sand and clay and, to a lesser extent,
sand, clayey sand and silt. These sediments are firm to very
firm and generally cohesive, although dry, cohesionless sand
deposits occur within the formation.’
expansive and shrink or swell with changes in moisture content.
Portions of these southerly hills which once extended
onto the subject property were excavated in 1966. The depth of
excavation was to approximately the proposed final site elevation
of 28 feet, where moderately firm to firm natural soils were
exposed. Excavated material from this area and areas to the
east were used to construct a compacted fill over former low-
lying portions of the site to the north and northwest, thus
bringing the remainder of the site to finish grade. An additional
The clay soils are somewhat
5
6
5-10 feet of surcharge fill has been placed over portions of the
foundation fill to effect a pre-consolidation of underlying soft
soils.
19
Seismicity
According to the City of Carlsbad "Preliminary Geologic
and Seismic Safety Element", no faults with proven displacement
within the past three million years are known within the vicinity
of the subject property. The nearest potentially active fault
is the Newport-Inglewood/Rose Canyon Fault, which lies in the
off-shore region approximately seven miles west of the subject
p rop e r ty .
7
8
Four major, active, or potentially active, fault zones lie
7 within a 100 mile radius of the project site. These are the
Elsinore, Agua Caliente, San Jacinto and San Andreas Fault zones;
which lie 22, 28, 44 and 71 miles, respectively, to the northeast.
Because of the much greater distance to any of these latter faults,
they pose somewhat less of a threat to the project site than does
the Rose Canyon Fault. 7
Lands 1 i de s
The City's "Geologic and Seismic Safety Element" indicates
that an extensive landslide exists in the hills south of the
7 existing shopping center, directly east of the subject property.
Stratigraphic discontinuities observed in the slope excavated
into the ridge defining the easterly side of Hasp Grove indicate
that landsliding has occurred at this location also, although to
a much smaller extent. Examination of 1960 aerial photographs
indicates that the northern end of this ridge failed toward the
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west. The rather subdued topographic expression of this feature
indicates that it is quite old.
20
Erosion/Siltation
The cut and fill operations of 1966 and in subsequent years
has left much of the undeveloped area exposed to erosion. Cut
slopes to the south of the development property have not been
planted and presently show a severe degree of rilling.
buildup at the base of such cuts is significant; some sediment
from the cut and fill areas has been carried down the drainage
Sediment
channel to the west. Bottom land vegetation at the northwestern
extent of the channel has been partially buried six to ten inches
in depth by this sediment. No siltation basins were previously
constructed.
Less significant erosion is occurring along the remainder of
the fill boundaries due to less concentrated runoff and
erosion protection by natural vegetation cover which now exists
over much of the development property.
Other Geologic Considerations
No significant mineral resources nor areas of special
geologic or paleontologic interest were noted or are known to
exist on the subject property. This site is not considered
9,lO
susceptible to such geologic hazards as areal land subsidence or
volcanic activity, and the possibility of damage due to tsunamis
or seiching is considered negligible. Flooding hazard is dis- 7,11
cussed below under Hydrology.
Hy dr ol ogy
Surface Water
The project site is located near the mouth of the
Vista Hydrologic Subunit of the Carlsbad Hydro Unit, one of 11
21
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drainage systems in the San Diego Basin. The Vista Subunit
encompasses some 23 square miles of watershed; approximately 21
square miles of drainage basin lie upstream of the development 13 p roper ty .
Buena Vista Creek, the main trunk stream for the water-
shed, is an intermittent stream which flows primarily in response
to rainfall. As the watershed has become more urbanized, however,
runoff from increased landscape irrigation causes a small
perennial flow in the Creek. The Creek empties into the Buena
Vista Lagoon, approximately 900 feet downstream of the development
property .
A minor tributary drainage area, approximately 250
acres, lies to the south of the development. Flows from this
area are diverted to the west of the development in a drainage
channel which was cut through the fill material.
In order to control erosion and siltation on the large
cut faces south of the project, a series of brow ditches have
been constructed. The drainage from these ditches is diverted to
the west where it joins the drainage from the above-mentioned
small watershed; no flows are permitted to cross the development.
The 20 feet of fill placed in the floodplain and
upstream extent of the lagoon for the development raised the subject
property above the flooding level of Buena Vista Creek. The
property is approximately eight feet above the predicted inter-
mediate flood height and six _- feet above the predicted standard
project flood height. 11
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Groundwater
The nature of the fill material, the pre-existing
floodplain and lagoon extent, and the present ponded water in the
Creek indicate that the water table is approximately at +10 mean
sea level elevation, or at an average of 20 feet beneath the
existing site grade.
Water Quality
An observation well near the intersection of Highway
78 and El Camino Real, about 1,000 feet east of the development, 14 was checked for groundwater quality in 1960. Total dissolved
solids were recorded to be 1,660 parts per million. Such
brackish water is unfit for most domestic or irrigation uses.
The quality of the groundwater beneath the development property
would be of even poorer quality as one approaches the lagoon.
Meteorology
The general climatic setting of the site is well described
the weather records of the Camp Pendleton Air Facility, eight
miles north of the site, and the Oceanside weather observing
station, 2.5 miles north-northeast of the site. The upper-air
(radiosonde) station for the San Diego area is located at
Montgomery Field, about 27 miles to the south-southeast.
Temperature and precipitation aspects of the climate of that
area are summarized in Figure3-3 These data show the typical 15
Southern California coastal weather picture: a small-amplitude
annual cycle of the moderate temperatures, and a clear distinction
between the very dry summer and somewhat wetter winter months.
Annual rainfall averages about ten inches.
23
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Detailed statistical tabulations of surface wind data are
available for the Camp Pendleton Air Facility. The annual and
diurnal variations of average wind speed are illustrated
Figure 3-4. For all wind speeds less than about 3.5 mph, the
prevailing direction is northeasterly, the nocturnal land
breeze. At higher speeds, the prevailing direction of the daytime
breeze is from west to southwest. Since the project site is
nearer to the coast than the Camp Pendleton Air Facility (1.5
in
miles as opposed to 8 miles) the daytime westerly winds at the
project site are probably one to two mph stronger than indicated
in Figure 3-4, and probably set in about one hour earlier.
Another important feature of the climate of this area is the
amount of sunshine. This is shown indirectly in Figure 3-5, which
gives the annual and diurnal variations in the percent frequency
of cloudy skies [+ - 8/10 cloudiness) at Lindbergh Field, San
Diego, about 31 miles south-southeast of the project site.
Lindbergh Field was chosen for these data rather than Camp Pendle-
ton, because it is felt that it better represents the coastal
cloud conditions that prevail at the project site. Note the
maximum frequency of cloudy skies on June mornings and minimum
on July afternoons -- the typical "night and early morning
low clouds and afternoon sunshine --.I'
Table 3-1 provides specific information on
humidity, precipitation, temperature averages and related char-
acteristics for the City of Carlsbad. 16
25
Figure 3-4 Annual and diurnal variation of average surface wind speed at the Camp Pendleton Air Facility (8 miles north of the project site).
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Midnight 1 I
J F M A M J J A S 0 N D
MONTH
Figure 3-5 Annual and diurnal variation of the percent frequency of cloudy skies ( 9 8/10 sky cover) at Lindbergh Field, San Diego (31 miles SSE of the project site).
27
Temperatures: (1972)
Humidity : (24 hour average)
16 Table 3-1
Meteorologic Data
January Maximum Minimum
64.1 45.6
April Maximum Minimum 69.1 55.5
July Maximum Eli n imum 78.7 66.7
October Maximum Minimum 72.0 59.1
Annual Average Maximum Minimum 70.2 57.0
January April July October
69% 75 % 82% 74%
Annual Average Rainfall: 10.40 inches
Prevailing Winds: WNW Mean Hourly Speed: 6.6 mph
Air Quality
The following Tables are offered to present a rounded
picture of the air quality conditions currently describing the
regional air cell. Inasmuch as the study area lies immediately
south of Oceanside, data acquired at the Oceanside Air Monitoring
Station is presented in the tables to follow. 66
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28
v) c 0 P k nt u 0 k a x kz
a e cd 5 2
z
U EC
=e E-. w x
z 0 z
I
c 0 P k tda or( cn z
cn z
v) z
m z
9
42
M
2
4 z
N N
Q, N
v) rl
N
N
d N
d N
PI
0
00
0
h
0
wc, 000 E-.zz
: c! F
ka
au a Q,l $1
N
I M
a rl P (d E-r 0
c3 b40 z 3= 4
r; *-
NX xo 0 00 OUZZZ .. x Q, bi c,
c .rl e cd c, E: 0 U
5 2 Er a
x
v
0
n n n E a a v
n
a E n 2 a a Y
.E- a E a E a a v a
0 U
U a v
N 0 z
x 0 z 0 z
29
Table 3-3
Oxidant Data
Number of Calendar Days on Whrch the Maximum
Hourly Average Equalled or Exceeded Chosen Concentration at Oceanside Air Monitoring Station66
Pollutant Concentration (ppm)
.os
.06
.07
.08
.09
.10
.15
.20
.25
.30
Oceanside
1973 - 19 72 -
315 203
256
186
140
100
77
10
174
131
94
70
49
15
1 5
0 0
0 0
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BIOLOGICAL CHARACTERISTICS
This section summarfzes flora, fauna, and habitat types
found in the project area. It describes the general distribution
of vegetative types and discusses wildlife habitat resources
and their utilization. A biological inventory of the site is
included as Appendix A.
Flora
The entire proposed expansion area for the Plaza Camino Real
shopping center has been totally disturbed from a biological point
of view. The area has previously been graded and filled (Winter
67-68). Vegetation on the site consists of adventitious species
which readily invade disturbed areas. These ruderal species
consist primarily of weedy forbs and annual grasses. (See
Species List, Appendix A.)
Fauna
Due to the lack of coveronthe site, the resident wildlife
population is relatively limited to field mice, pocket gophers,
ground squirrels, cottontail rabbits, and western meadowlarks
(abundant). A variety of additional species may utilize the site
on a transient basis from the contiguous drainage channel on the
northern boundary of the property, the eucalyptus grove on the
south, or the lagoon on the west. The drainage channel (Buena
Vista Creek), is filled with cattails, bulrushes, willows and
other water-loving plant species. It provides cover and nesting
areas for wildlife and also exists as a wildlife corridor
between upstream open space and the Buena Vista Lagoon region.
served faunal species associated with the drainage include
Ob-
31
(number of observed in parentheses) ;
red-winged blackbirds (2) mourning doves (2) swallows (1) cinnamon teal (2)
A white-tailed kite (I) was observed hunting on and about the
site, as was a coyote during a subsequent visit.
High Interest Species
Floral and faunal species are considered to be of high
interest if they are:
1. rare or endangered, and/or
2. of depleted status (including Audubon Blue List
species), and/or
3. endemic.
Rare or Endangered
No rare or endangered floral or faunal species as
17 listed by the California Native Plant Society (CNPS, 1974) or
18 defined by the California Department of Fish and Game (1974) were
observed on ,the site.
It should be noted that the California Least Tern,
an endangered species (CDFGG, 1974), has in the past nested on
the fill area (deposited - Winter 67-68) of the proposed shopping
center expansion area. The last recorded nesting activity on 19
the fill was 1969. Since that time, no nesting activity has been
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recorded on the fill area probably due to increased human activity
on the site, motorcycle use of the area, and the growth of a
dense weedy groundcover. Nesting activity by the species is
encouraged in the state-owned Buena Vista Lagoon Ecological
Reserve which is situated across Jefferson Street west of the
32
(number of observed in parentheses) ;
red-winged blackbirds (2) mourning doves (2) swallows (1) cinnamon teal (2)
A white-tailed kite (1) was observed hunting on and about the
site, as was a coyote during a subsequent visit.
1 High Interest Species
I Floral and faunal species are considered to be of high
\ interest if they are:
i> 1. rare or endangered, and/or
'2. of depleted status (including Audubon Blue List species), and/or
$. endemic.
'4 Rare or Endangered
No rare or endangered floral or faunal species as
17 listed 6,y the California Native Plant Society (CNPS, 1974) or
18 defined y the California Department of Fish and Game (1974) were
observed n the site.
1"t should be noted that the California Least Tern, \
\
an endangereg species (CDFGG, 1974), has in the past nested on
the fill area (deposited - Winter 67-68) of the proposed shopping
center expansion area. The last recorded nesting activity on
the fill was 1969. Since that time, no nesting activity has been
recorded on the fill area probably due to increased human activity
on the site, motorcycle use of the area, and the growth of a
dense weedy groundcover. Nesting activity by the species is
encouraged in the state-owned Buena Vista Lagoon Ecological
Reserve which is situated across Jefferson Street west of the
19
32
project site. The most recent Least Tern survey indicates
that only one pair was noted in the lagoon area during the summer
of 1974, but no nesting activity was found.
20
Depleted Status
A 'depleted' species is one that, although still occurring
in adequate numbers for survival, has been heavily depleted and
continues to decline at a rate which gives cause for concern. 21,22,23
No species observed or expected to exist on-site meet this criteria.
The Audubon Blue List contains avifaunal species which
are presently giving apparent indications of non-cyclical,
potentially dangerous population declines in all or parts of
their range, but are not now of sufficient rarity to be considered 24
endangered. One species listed on the 1975 Blue List which
may be expected to utilize the site is the American kestrel
(sparrow hawk). However, it is not thought to be declining in
San Diego County. 25
Endemic
No endemic floral or faunal species were inventoried
for the site.
Local Biological Resources
Significant biological resources situated within 1,000 feet
of the project site include Buena Vista Lagoon Ecological
Reserve, Buena Vista Creek, and an extensive eucalyptus grove to
the south of the existing fill area. The latter resource, planted
habitat areas for avifauna and
Buena Vista Creek, which marks
in 1908 and known as Hosp Grove, provides open space, nesting and 27 other wildlife of the lagoon region.
the northern boundary of the site,
33
contains marsh plants (bulrush, cattail, wild celery, pickleweed
and cyperus) and willow trees.
Buena Vista La oon Ecological Reserve occupies 71 acres of
The Lagoon is a significant scientific, 88 Buena Vista Lagoon.
scenic, and educational resource supporting critical wildlife 29 habitat . The Buena Vista Audubon Society has observed and
recorded more than 200 varieties of birds which visit the lagoon
region.
HUMAN INTEREST CHARACTERISTICS
Archaeological, Paleontological and Historical Resources
The entire area comprising the proposed expansion
has been extensively surveyed for the possible existence of
archaeological resources. This survey was conducted on June 2,
1975 by WESTEC Services, Inc., with Richard L. Carrico serving as
the project archaeologist. Mr. Carrico is a "Qualified Archaeolo-
gist" as defined by the County of San Diego Office of Environmental
Management.
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Survey Techniques
The survey was accomplished by means of an intensive
on-foot survey of theproposed project and of adjacent areas which
I
might be indirectly impacted by the project. The scope of the j
in-field survey is depicted in Figure 3-6..
A standard survey technique consisting of a system of
overlapping geographically definable transects was implemented !
to ensure maximum coverage of the project. Particular attention
1 was given to areas of erosion, areas containing vegetation and I
those areas near the southern portion of property adjacent to the
34
Figure 3-6 Archaeological survey area and adjacent recorded sites (from San Luis Rey 7.5' USGS Topographic Map)
35
canyon and valley complex.
The survey techniques and preparation of this report
adhere to the "Guidelines for the Review of Archaeological 30
Environmental Impact Rep'orts'' (Ring, et al., 1974) and to the
archaeological guidelines as approved by the San Diego County
Board of Supervisors.
Cultural Background
Within the North San Diego region one can anticipate
finding evidence of at least three distinct aboriginal cultures.
The following is a very brief and highly generalized account of
the three cultural complexes.
Paleo-Indian/San Dieguito 11, I11
Primarily hunters, these peoples also practiced
rudimentary gathering of seeds and berries. They lived in the
period 12,000 years before the present to roughly 8,000 years
ago. These early Paleo-Indians are characterized by the manu-
facture of large heavy stone blades and precision knives as
well as of manufacturing leaf-shaped projectile points (Rogers 31 32 33 34 1929; Rogers 1966; Wallace 1955; Warren et al. 1961; Moriarty 35 1969). Such implements were first routed out by means of
heavy deep flaking of fine grained lithics which were then thinned
and honed by a type of lighter,more sensitive pressure flaking.
This method of pressure flaking is usually associated with San
Dieguito 111.
Early Mi 11 ing/ La Jol 1 an- Pauma
Sometime around 7,000 years ago a new people
inhabited San Diego County. The fate of the earlier San Dieguito
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culture is as yet unknown. An increasing amount of archaeological
evidence implies that the La Jollans were exploiting the sea-
coast at least as early as 7,000 years ago and possibly before
that time. The name La Jollan originally denoted only those
people who lived within a narrow coastal band in western San
Diego County. In more recent years this concept has been altered
and expanded to the point that it now encompasses inland areas
as well. Generally the inland La Jollan complex has gone under
the name Pauma after the geographic region in north San Diego
County where La Jollan-type artifacts were discovered far inland
(True 1959; Warren 1961; Meighan 1954). 36 34 37
Like the San Dieguitoans these shell fish gatherers
also lacked ceramics and they also inhumated their dead, though
they used a flexed burial position, a common trait among
ancient Shoshonean groups. Categorically, the La Jollan-Pauma
complexes are called Early Milling Stone of Proto-Archaic, largely
as a result of their use of the mano and metate technology. Such
a grinding technology is indicative of a culture which, to a
large degree, depends on the gathering and processing of seeds,
berries and possibly acorns (Moriarty et al. 1959; Rogers 1929;
Wallace 1955; Warren 1961; Harding 1951).
38 31
33 34 39
Late Milling/Kumeyaay-Diegueno
By roughly 2,500 years ago yet another new people
had begun to inhabit the area in and around southern San Diego
County. These people, who were Yuman speakers, evidently migrated
out of the desert bringing with them a decidedly desert culture.
These proto-historic peoples possessed ceramics, had a very
37
elaborate kinship pattern, extensive trade routes, a highly developed
grinding technology, rock art, and possibly they practiced a type of
swidden agriculture. 40'41'42'43 Swidden agriculture is a primitive,
although widespread, form of farming in which the fields are shifted
periodically due to soil depletion and reforestation. This method is
common in tropical zones.
The coming of the Hispanic peoples, and later the
more aggressive Anglos, virtually and literally drove the Kumeyaay
out of San Diego County and into the southern regions near Tecate
and Campo. The decimation of the native people, both intentional
and benign, left not only a ravaged race but also a cultural void
(Shipek 1970). 40
land form alteration, little is known about any of the three major
cultural groups. It thus becomes the role of the archaeologist and
historian to reconstruct the early history of San Diego County.
As a consequence of rapid development and serious
Records Search
As noted in Appendix B, neither the San Diego Museum of
Man nor the Anthropology Laboratory of San Diego State University
have any record of documented archaeological sites within the
boundaries of the proposed project, although both institutions
list sites in the immediate vicinity.
The closest archaeological sites to the proposed
project are noted as SDi-630 and SDi-629 (Figure 3-6). Both of
these sites were investigated as part of the in-field survey for
this project. The results of the field investigation of these
sites are to note that both of these sites have been subject to
near total destruction. Construction activities, relic collecting
and erosion have virtually wiped these sites off of the face of
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the earth. All that marks man's past use of these sites is a
widely scattered layer of shell and a few fragmented grinding
stones (manos).
Municipal Services and Utilities
Municipal services and utilities include those functions
provided by the local government and public service companies
which allow a community to function in an efficient, progressive,
safe, healthy and peaceful manner. Municipal services and
utilities considered for this project include:
Police Protection
Fire Protection
Health Care
Educational Facilities
Public Utilities (gas, electricity, solid waste, telephone, water and. sewer)
Police Protection
The City of Carlsbad currently has an operating force
of 36 sworn officers and other various supportive personnel.
Service emanates from the Main Station located at 1200 Elm Street
in Carlsbad. Patrol of the City is facilitated by the use of
seven patrol cars, two jeeps and seven detective units.
Private companies currently provide security service
to the Plaza, however, the Police Department becomes involved
in the event of shoplifting, fraudulent check cashing, auto theft,
and routine patrol of the parking lots.
44
86
Fire Protection
The City of Carlsbad maintains two operating engine
companies. Service to the project site emanates from the City
39
Hall Station, a distance of three miles,with a response time of
five minutes. The City provides for a total of 32 firemen with
an operating minimum of ten men per shift. A normal response
consists of the engine company with emergency ambulance service
also available. In addition, a County-wide "mutual aid" system
insures adequate fire-fighting capabilities in the event of a
large scale emergency.
45
Expansion plans call for an additional station to
be built at Chestnut Street and El Camino Real (one mile from
the Plaza) and a ladder truck to be added to the City inventory.
However, such plans are being delayed due to monetary constraint. 45
Health Care
The medical facility closest to the Plaza Camino Real
is the Tri-City Hospital. It is located at 4002 Vista Way in
Oceanside. The facility is equipped with 171 beds and offers
24-hour emergency service. It is currently operating at or
above capacity levels, a situation that concerns hospital adminis-
trators. A construction grogram is currently underway to add
SO beds to the hospital. Also planned is an additional 47 beds
within the next two years. Such expansion is necessary to keep
pace with the rapidly developing Tri-City area. 46
Educational Facilities
Plaza Camino Real contributes indirectly to the school-
age population through its significant employment base. 3ue
to the location of the Plaza -- close by the Tri-City boundaries
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of Carlsbad, Oceanside and Vista -- this impact will be shared
by all three school districts. No student generation rates are
40
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currently available for the Plaza.
Public Utilities
Gas -
Natural gas service is provided by the San Diego
Gas and Electric Company. Existing facilities in the area include
2-inch gas mains on Marron Road to .the south and the access
road on the north of the existing shopping center. Access ducts
have been provided in the event of future expansion. 48
Electricity
Electrical service is also provided by the
San Diego Gas and Electric Company. Existing facilities in the
area include a 12 X.V. line running on the south side of the
existing May Company store. 48
Solid Waste
The McDougal Sanitation Company provides solid
waste disposal service to the existing Plaza. Such service
entails the utilization of individual trash cans left nightly
in front of each store. This system, a consequence of the lack
of space for outdoor trash bins, results in additional expense
and unnecessary effort.
49
The solid waste is deposited in the San Elijo
landfill in Encinitas which currently has a planned lifespan of
1 1/2 years. Once filled, a transfer system to a more distant
landfill or plans for a new one will be necessary. 49
41
Te 1 eD hone
The Pacific Telephone Company provides telephone
service to Plaza Camino Real. The area is served by underground
facilities which extend into the Plaza. so
Water
The City of Carlsbad provides water service to the
existing Plaza, the ultimate source of which is the Colorado River
(and soon to include the Feather River"). Current facilities in-
clude a 12" pipeline loop system which encircles the Plaza. This
system connects to a main on El Camino Real. 51
Sewer
The City of Carlsbad provides sewer service to the
existing Plaza through a 30" trunkline which runs from the Vista
area to the pump station located at Jefferson Street. This line
has a current capacity of 9.2 million gallons per day (MGD). The
pump station has a current capacity of 4.61 MGD and represents a
major controlling factor upon any additional capacities. However,
plans are underway for its expansion. Sewage is ultimately treated
at the Encina Water Pollution Control Facility which has an official
rating of 6.75 MCD; however, current flows range as high as 9.0 MGD.
Such flows are being treated with additional equipment (beyond that
which is rated) until the current expansion is complete. This
expansion will increase capacities to 13.75 MGD and is anticipated
to be complete by January of 1976. 52
Economics
To set the stage for a subsequent discussion of economic impacts
related to this project, several points regarding current conditions
should be noted (also see Appendix C):
42
1. The existing two-level enclosed mall, encompassing 552,601 square feet, consists of approximately 65 stores, including the May Company and J.C. Penneys. 53
2. Sales associated with the center in 1973 exceeded $28,200,000, and in 1974 were projected at approx- imately $31,300,000, or rou hly 48% of Carlsbad's retail store taxable sales. e3
3. Taxable sales from retail stores in Carlsbad equated to approximately $3,393 per capita, considerably above the San Diego County figure of $1,863, and second only to Escondido ($4,136) among north County cities.S3
4. A residential breakdown of typ&Sal shoppers at the existing center is as follows:
Primary Market Area
Carlsbad - 12% Oceanside and Vista - 48%
Secondary Market Area
San Marcos, San Dieguito, Fallbrook - 19%
Tertiary Market Area
Escondido, Valley Center, Pauma, Camp Pendleton - 12% Other - 9%
5. Plaza Camino Real currently captures varying se ments of potential regional center sales as follows. 53
Within primary market area - 42% Within secondary market area - 23% Within tertiary market area - 10%
6. Other existing or proposed ompetitive regional shopping centers include: 5%
Existing
Escondido Village Center - 15 miles east Mission Valley - 50 miles south Fashion Valley - 30 miles south
Proposed
University-La Jolla Shopping Center - 20 miles south (expected completion - two to three years)
San Diego Center - Del Mar - 15 miles south (expected completion - indefinite)
7. Existing retail facilities in Carlsbad include:53 . Poinsettia Plaza Tamarack Center Central Business District (CBD) La Costa
Population Characteristics and Housing
The City of Carlsbad, which incorporated less than 25 years
ago (June 24, 1951) has grown in population from 6,963 at the
time of incorporation to over 19,600 (October 1974)-- a 181%
increase. During the same period the City area has expanded
from 7.5 square miles to roughly 27 square miles -- a 260%
gain. Assessed valuation at the time of incorporation was estimat-
ed at $5 million; today the figure is over $121 million (a 54 24-fold increase), which places Carlsbad at the top of San Diego
County cities. 55
While the population in Carlsbad has grown tremendously,
it is in keeping with the overall growth throughout north San Diego
County. For example, between April 1960 and January 1974,the
City of San Marcos almost quadrupled in population; during the
same period, Oceanside, San Dieguito, Fallbrook and Escondido 53 approximately doubled. Thus, the impressive growth rate reflects 53 a regional trend which, by a number of accounts, will continue
at least through the next decade.
Statistics obtained during the 1970 census indicated a
poverty level of 8.4%. Racial composition was reported as
predominantly white (97%) with the Spanish-American population
comprising the bulk of the remaining citizenry. The median
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t:
family income, $10,434 annually, is greater than that for neighboring
cities although by a relatively small margin. Over half of the
labor force of 5,612 persons is employed in a white-collar
occupation.
56
Carlsbad's housing market is largely single-family (69%).
Median housing value (1970 census data) was listed as $25,600 and
median contract rent as $119 per month. 56
Traffic/Transportation and Circulation
Vehicular Movement
An analysis of existing traffic conditions in and
around Plaza Camino Real, as well as the anticipated impact of
the proposed expansion upon this network, has been prepared by
A.M. Voorhees and Associates, Inc. The analysis is presented
in its entirety as Appendix D to this EIR; the following discussion
summarizes the findings therefrom.
At present, there is only one route of ingress
and egress to Plaza Camino Real and this is provided by El
Camino Real. Both Haymar Drive (a frontage road to the north) and
Marron Road (immediately adjacent to the south of the Plaza)
intersect El Camino Real.
Despite the limited access, traffic flow in the
vicinity of the Plaza is quite good. The only exception to this
occurs on northbound El Camino Real (heading toward Route 78)
during peak evening hours (generally 4:30 to 5:30 pm). Plaza
Camino Real contributes 60% of the existing northbound pm peak
traffic on El Camino Real.
Traffic volumes on the main streets surrounding
45
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Plaza Camino Real (including State Highway 78, El Camino Real,
and Jefferson Street) are presented in Table 3-4, (See Appendix D):
Table 3-4
Street Average Daily P.M. Peak (2-way) Traffic Hour*
State Highway 78 30 # 500 2,745
El Camino Real 13,000 1,170
Jefferson Street 1,700 153
* 9% of two-way ADT
The Oceanside Transit System (OTS) currently
provides four bus routes to Plaza Camino Real. Existing bus routes
and traffic distribution patterns are shown in Appendix D.
Noise
A noise survey was made on the proposed expansion area of the
Plaza Camino Real shopping center to determine the existing am-
bient noise levels. Measurements were made between 3:OO - 6:OO pm
on May 30, 1975. A General Radio 1565 Sound Level Meter (SLM)
which meets the requirements listed in American National Standards
Institute (ANSI) Standard. S1.4-1971, "Sound Level Meters" was
used. The SLM was calibrated with a General Radio Type 1562-A
Sound Level Calibrator and fitted with a windscreen. Measurements
were taken approximately four feet above the ground to avoid
ground reflection influences. The A-weighting network and the
slow response were used on the SLM. The A-weighting network
discriminates against the lower frequencies according to a relation-
ship approximating the auditory sensitivity of the human ear in
terms of loudness at moderate sound levels. The A-scale sound
f
46
level measures the relative noisiness or loudness of many common
sounds and as such is commonly used for community noise measure-
ments and noise from surface vehicles.
Readings were made at five locations throughout the
property including one measurement within the existing parking
lot (see Fig. 3-7 ) in accordance with the processes described
in the Federal Highway Administrations's Fundamentals and Abatement 57 of Highway Traffic Noise. From these readings the L1o sound
levels and an approximate average range were determined. The results
of the survey are shown in Table 3- 5.
descriptor adopted by the Federal Highway Administration (FHWA)
Ll0 is the sound level
for highway design. It is the sound level that is exceeded
10% of the time.
Ambient noise levels are relatively equal throughout the
I
expansion area. The average range (dBA) compares reasonably
well withthat of existing parking lot levels (sample point 5).
Vehicular traffic on State Highway 78 is the predominant noise
generator in the vicinity of the project site. Traffic volume
on Highway 78 was 31,500 vehicles per day in 1973. This value 58
dropped slightly in 1974 to 30,500 vehicles/day probably due to
the gasoline shortage that year. Using 1973 traffic volume 59
data, transportation noise contours were prepared by Wyle Laboratories
for State Highways and freeways in the San Diego region. The 65
dBA (Lb) noise contour was utilized because it represents an
average sound level which may be considered acceptable for un-
restricted residential use. The 65 dBA noise contour for State
Highway 78 in the vicinity of the project site is shown in Figure 3-8.
47
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48
r
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0 a ';I
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MM &' 3, mm
MN
P .rl k a
E 0 k k cd B
49
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50
-In 2 0 e,
UQ,
f
" .. ...
It is noted that the 65 dBA contour lies north of the project
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boundary (Buena Vista Creek) in the area of proposed expansion.
Light aircraft were noticed flying over the project site
during the noise survey period. This is due to the fact that the
VORTAC approach to Palomar Airport passes close by the expansion
site. However, noise levels so generated are insignificant on
the property due to the high altitudes of incoming flights and the fact
that aircraft using the airport at present are primarily
single and twin engine prop planes.
60
Aesthetics
The expansion site is scarred by previous grading and fill
activity. The subsequent growth of weedy adventitious species
has somewhat softened its appearance but by no means could the
property qualify as an aesthetic asset to the City of Carlsbad.
There are a number of valuable aesthetic resources nearby,
however, among them the Hosp eucalyptus grove, Buena Vista
Lagoon, and the Pacific Ocean. Each of these assets is re-
cognized as unique and is the subject of various conservation
programs.
Energy
The only energy consuming source on the subject property
86 at the present time is the Buena Vista Pump Station.
53
SECTION IV
ENVIRONMENTAL IMPACT
fi ..
GENERAL
The environment of the proposed expansion site, for
purposes of this impact analysis, is considered as three in-
terrelated components:
Physical Environment
Biological Environment
Human Environment
Each component and its composite elements was the subject
of an analysis, the results of which are presented in this section.
Additional information on adverse impacts and proposed mitigation
measures is provided in subsequent sections.
This environmental impact report provides complete information
on the potential development of the subject property as discussed
in Section I1 (Project Description) and Section I11 ( Environmental
Setting). As stated in the Introduction, each characteristic
has been considered from both a localized and regional perspective.
However, to obtain a full evaluation of the regional environmental
implications of the project, the specific information drawn from
this report must be applied to other studies and analyses dealing
with subjects such as regional transportation, air quality, water
quality, and socio-economic factors. Such studies have been or
are being conducted by the Comprehensive Planning Organization
and other regional agencies.
55
PHYSICAL ENVIRONMENT
Geology and Soils I
I Suitability
The proposed expansion project is considered geotechnically
i feasible provided local soil-related and geologic conditions are
taken into account in the design and construction of buildings
and other improvements. In particular, detailed design con-
siderations will be necessary as related to the potential settle-
ment, slope stability and seismic factors. These items are discussed
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below under separate headings.
As described in the previous section, the potential ,.
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for geologic hazards such as areal land subsidence, volcanic 1
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activity, tsunamis or seiches is extremely low or non-existent at
the subject property. In addition, no economically viable
mineral resources nor areas of special geologic significance would
be lost due to implementation of the project.
7,11
9,lO
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I.
Settlement Considerations
As discussed in the previous section, the southerly
and southeasterly portions of the development site are underlain 6
I by firm natural soils, covered in part by compacted fill. The
remainder of the site, however, is underlain by soft, compressible 6
lagoonal sediments, over which compacted fill has been placed.
Accordingly, the foundation characteristics of the soils beneath
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the property vary considerably, with the result that relatively
large differences in the settlement of buildings and other
facilities could occur. This condition is not confined only to
this particular site. The existing shopping center has been
56
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constructed on virtually identical soils, and foundation prepara-
tion and design considerations incorporated therein have apparently
alleviated any adverse settlement conditions. Suggested means 61,62
of avoiding adverse effects on the subject property are discussed
in Section VI.
Slope Stability
The design of the high slopes excavated into the hills
along the southern edge of the site was based on an engineering
analysis of the soil materials involved. The recommended slope
ratios and runoff protection devices were incorporated into the
construction of the slopes, and no gross stability problems
are evident. The exposed surface of the cut face, however, is
severely eroded and rilled. This condition is discussed further
below. The ancient landslide observed in the cut face does
S
not appear to have been reactivated by the excavation, and is
apparently stable.
Grading.
Very little additional grading will be necessary to
prepare the site for construction. Excavations made into the
southern portion of the site and filling of the northern portion
have brought the property to near finish grade. Some grading
associated with the surcharging of areas underlain by compressible
soils may be necessary, however.
Impacts which are associated with the placement and
removal of any surcharge, and with finish grading of the site,
center around the potential for increased erosion of ground
surfaces once the existing vegetation is cleared.
57
Erosion/Siltation
As mentioned previously, the development will require
very little additional cut and fill work. Clearing of the vege-
tation which has grown on the fill will temporarily expose the
area to increased erosion potential. The extremely low slopes
on the fill will tend to reduce this erosion potential.
Completion of the development with drainage facilities
similar to the existing shopping center development will signifi-
cantly reduce the erosion and siltation which presently exists.
On the north and west embankment slopes, riprap, vegetation
and concrete drainages will eliminate erosion,and the impervious
nature of the development (i.e., buildings and pavement) will
eliminate the existing siltation.
Seismicity
Three classes of seismically-induced impacts generally
merit evaluation at any given site. These are: 1) ground shaking
or vibration and the resultant effect on structures, 2) on-site
ground or soil failure induced by the shaking, and 3) surface or
ground rupture.
Ground Shaking
The nearest known potentially active fault is
the Newport-Inglewood/Rose Canyon Fault, which lies about seven
miles to the west, The City's Geologic and Seismic Safety Ele-
ment considers a magnitude 6.5 event on this fault as the design
earthquake for non-critical structures such as those proposed
on the site. Peak bedrock accelerations at the project site,
based on the design earthquake, would be approximately 0.28 g
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63 (28% of gravity).
f
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It should be noted that portions of the project
site are underlain by relatively soft natural soils and artificial
fill. These materials possess lower density and dynamic properties
than the underlying bedrock, and consequently will have an effect
on the incoming seismic wave. Generally, the physical effect
of loose surficial layers is to amplify the basement motions, with
the amplification magnitude dependent primarily on the thickness
of the overburden soils.
While the precise definition of the site amplifica-
tion factors (as well as other ground motion parameters) is
beyond the scope of this EIR, it is possible to estimate shaking
intensity at the development site based on existing foundation
conditions. Using data published by Coulter, Waldran and Devine
(1973), rock accelerations of 0.28 g amplified through below
average soil material or man-made fill would result in ground
shaking equivalent to Modified-Mercalli Intensity VIII. For
reference, the entire Modified Mercalli Intensity Scale is
provided as Figure 4-1.
64
Ground or Soil Failure
Ground or soil failure effects pertinent to the
project site, based on the City's Geologic and Seismic Safety
Element, are liquefaction, lurch cracking, lateral spreading,
local subsidence, and landslides. The first four of these
effects are based on the property's location within an alluviated
area around a lagoon. The potential for impacts due to seismically-
induced landsliding is associated with the site's proximity to
7
59
I THE MCRCALLl iNlENS4lv SCALE (As modifid by Charles f. Richter in 19% rnd rtrrranged)
Gnhquake chrliing nul felt. hi pcople may oh- me marginal effects of large diUuace errlhquukcs without identifying tkrc effects us crnhquukc-
wscd. Amtmg them: trees, urwturea. liquids.
bdica IJC water sway slowly. irr Qwrr ruin# shiwlp
mkt a PQPll: Shaking felt by those at rot. apccially if they arc in&mrr. and by those on upper
fhUI8r
mki ua ploplr: Felt by ma68 pccrplc indtnirs. Slime can crtimute durutnm [if shaking. But many
may not recognize shaking tif buildin8 u crud by
yn earthquake: the chuting is like that mud by the
pu~ing of lisht trucks
orkr &at. Hanging objects swing. Slrnctvrul ~MC Windows or dwrrt rutile.
Wuuden wrllr aad frames cruk
M;ra 01 pcrplc;celt by evcryrw indc.wrs. Many
euimitc duration of haling. But they Mill may not
raognize it u caud by rn earthquake. the hakin#
is like that caused by the parring of heavy trucks. hush wmaima. inued. peuple may feel the sen-
viion of jolt. u if r heavy ball had struck the
u8lls.
olkr &ex Hangin8 ubjectr swing. Sanding
nut06 rock. Crockery clasher. dish- rhle air lusus
clink.
Imad d;rar. Dwn close. open or swing. Win-
Jowr rurle
mrcr m peaplc Felt by everyrrnc indwrrs md by
most pcuplc outdwrs. Many now estimate not unly Ihc duration uf shaking but rlur its direction md
have nu doubt IS tu its cauu. Sleepers wakened.
orlrrr efrcu: Hanging ubjeets swing. Shutters or
piaore, maw. Pendutum clocks Uop. Uart or change
rue. Sanding autos ruck. Crockery clasher, Jishtf
rattle or glasses clink. Lquidr disturbed. wme
rpillcd. Small unurble objcur Jisplrccd or upet.
Wcik plaster and Mawnry Do
crack. Windows bruk. Doon cbu. open uc ruin,
ElFk a pqdc Felt by rrrrycmr. Many are
frightened and run outdwrs. Pcopk wilt tin- udily.
Q~L- krill church uf &I kllr ria& Piuura thtuwn uA walls. knicknukr md bwkr on
rh.1- Oirhu or gtr- brq.&aa. Furniture moved
or o*rturnd. Trees. busha rhaken vbibly, or hard
lo rurlc. cdrcu. Mwnry 0' damaged; wmct auks in Mtmonry C'. Wuk chimnep bruk at rwf line. fluster, loow brickr. rlona. rile& cornku. UR-
brd prrpecc and nrchitccturtl utnamentr fill.
&ItCrete irrigation ditcha &my+
SInrarml
ma dc DifIIKult IO Mud. Shaking noticed hy auto drivers, Ork rff- Wrvcr on ptnds; wrter turbid with
mud. Small rlidcc and cmina in along unJ or gravel banks. large bells ring. Furniture broken. Hmnging
objects quiver.
Srrwrurol rff. Mrwary D*.heavily Jsm4ed: Mawnry C' Jrmagcd. prrtirily eilkpwr in uime uses: utme dunape to M*wmry B'; none to
Mwnry A*. Sluccir and umw mwnry wrllr full. - Ckimncyr. hCitJfi - stacks. munwwnis. towerr.
devrld tanks lwisl or fall. Frame hues nwvd tin
fuundalion, if not brlted down; Itrc~e panel wrlls
thrciwn out. Decayed piling brukcn 11%
'
UJiCr on prcplc General fright. Paiple thrrtwn to
ground.
01k rfFn. Chrnga in lktr or tempcr.turr of wings and wells. Cracks in wet grrurnd aad 01 sleep
shp~ Peering of mutoi rffeacd. Bnnckcs kokm
frtm trm. Shvrd ~MJ: Mmrnry 0' Jwroyd; Mawary
C' huvily damyrrl. wmuima rich umpkte cullapte: Xawnry 8' is seriously damaged. Cencrrl
dunage to foundrtiunr. Frme uructura. it not
hrltd. shift4 ucI f~rundurnmr Frames racked.
Rcrcrwin seriously drmued. Unwrovnd pips kokeh
ufrcr OR General Pinu.
Orha &as Ccmrpicuous crwts in (rtiud. tn
neas of wft gruund. band is ejstd through holes and piles up into s amril crater. MJ. ir muddy armr.
water rountrinr are formed.
Mort niawnry and frrnic ctruc- turn Jeuroycd rlunp with their firu~d~ri~ins. Some
well-built wwdcn siructura and bridges Jeuroycd.
Scriuus damage to Jams. dikes and embmkmcnts. R~ilrods bent slightly.
Slrvawl
@ku m we: General panic.
Ork Large Irndalida. Water thruwn on
bonks of canals, riverr. lakes, etc. Sand MJ mul &if-
tcd hurizortrlly on bcacha and IW land.
Slruud &a General Jcuruakn oC buildings.
Underground pipdincr cumpktcly uu( of mice.
fbitruds knt graily.
' qkf a &e: Cim~~l pnic.
Ckhu Qkp. %me ai Oir lnimriiy X.
Strvcrd &kts Drmugc nmrly tad. the ulti- mute wtarrrophe. ak cbcca. hrgc ruck mwu dbpkcd. Lima of sight and level distorted. Objms thrown. into air.
*/+ Figure 4-1 Modified %ler?-aili- Scale -of Intens-ities
60
1.
the steep hills lying to the south.
As previously noted, the project site has been filled
to a height of approximately 20 feet above the lagoon sediments.
This has elevated the finish grade of the project well above
the groundwater table, and the weight of the fill material has
largely pre-consolidated the underlying soft sediments (however,
depending on further soil investigation, additional surcharging
may be required in certain’ areas such as the drainage channels6).
Thus, the potential for seismically-induced liquefaction, lurch
cracking, lateral spreading, and local subsidence is significantly
reduced. Nevertheless, when the final soil investigation and
foundation design work is completed, these factors should be
addressed in detail.
With respect to seismically-induced landsliding,
the artificial slopes constructed for the project were designed
with a consideration of potential seismic loading.
Ground Rupture
Ground surface rupture may occur along an active
fault in association with an earthquake or as gradual displacement
or creep. Historically, rupture or displacement has generally
occurred on pre-existing traces of previous ruptures. Because no
active or potentially active faults are known to pass through
the project site, the potential for surface rupture due to fault
movement is very low. 7
Flooding
An analysis of flooding potential along Buena Vista Creek 13 was performed by the Army Corps of Engineers in 1972-1973. As
61
such, the fill was necessarily considered as a natural restriction
to high flows in the Creek. The projected intermediate flood
height and standard flood height.were found to be eight feet and
six feet, respectively, below the elevation of the development
property.
--_ . -_ __
Hydro 1 ogy
Surface Runoff
The impact of the proposed development on surface
runoff will be measurable in terms of both flow volume and rate.
The construction of paved and roofed surfaces over most of the
site will lead to a change in the discharge characteristics of
surface flow.for the property. Following development, surface
runoff will build more rapidly to peak flow during and immediately
following rainfall, then drop off at a faster rate. Such a
change in flow characteristics is normally significant to
downstream flooding potential. However, since drainage for the
development empties into Buena Vista Lagoon, the greater volume
and more rapid peak flows for the development property will
produce a negligible effect on the lagoon water storage. The
development will create about 32 acres of impervious surface
near the mouth of a watershed, approximately 13,440 acres (21
square miles) in area.
As discussed above, under "Erosion/Siltation", develop-
ment of the project site will reduce the existing erosion
resulting from surface runoff across the unprotected slopes.
G r oundwa t e r
The proposed development will not utilize the
62
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groundwater resource in any way. The impervious nature of the
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development surface will restrict recharge from reaching the
water table. However, recharge to the groundwater system is
of minor importance locally because of the naturally poor quality
of the groundwater and the non-use of this resource in the
immediate area.
Water Quality
Surface runoff from the developed site will contain a
number of urban pollutants such as hydrocarbons, rubber and metal
particles from parking areas, fertilizer from landscaped areas,
and several others.
drainage network and eventually into Buena Vista Creek and
Lagoon.
These substances will L- move down the local
__ --
C 1 ima t e
It is not anticipated that the project will have any
significant direct impact on the general climate of the region
or on the microclimate of the immediate locale.
Air Quality
Pollutant Emissions
The quality of the local andregionala,r cells w 11 be
incrementally degraded as a result of the proposed development.
The sources which will contribute to this include construction
activity, vehicular activity, and the use of heating and cooling
units within the Plaza.
The predominant localized impact on air quality will
be the introduction of dust and particulate matter during the
63
construction phase. Regional air quality will be affected
primarily through motor vehicle emissions.
The following data has served as a background for
air quality estimates:
1. Trip Generation Factors (see Appendix D):
Source Floor Area Generation isquare feet) Rate To t a1 /Day
Plaza Camino Real Wes t (expanded 449 , 881 30 trips/ 1000 sq ft 13,496 portion only)
2. Average number of miles per trip = 4.5 miles
3. Total vehicle miles per day = 60,732 65
Using AP-42 methodology and factors, motor vehicle
travel associated with the Plaza Camino Real expansion will
generate the following emissions (assuming full occupancy of the
expanded Plaza by 1980):
Table 4-1
Pollutant Emissions from Mobile Sources
Emission Rate pounds tons Po 1 lut an t per day per day
Carbon Monoxide 3,077 1.54
Hydro carbons 39 2 .20
Nitrogen Oxides (NO, as NOZ) 415 .21
Particulates 88 .04
Sulfur Oxides (SOz) 27 .01
A comparison of the expanded Plaza Camino Real
emissions with average daily emissions throughout San Diego 66 County in 1973 is offered below:
64
Table 4-2
L
Comparison of Project Emission Rates With Countywide Emission Rates
Po 11 ut ant
Carbon Monoxide
As a Percent of 1973 Countywide Mobile Source Emissions
.001
Hydrocarbons .001
Nitrogen Oxides (NO, as NO2) .003
Particulates .004
Sulfur Oxides (so2) .002
48 Data provided by San Diego Gas and Electric Company
and the EPA regarding pollutant emissions from stationary sources
result in the following:
1. Natural Gas: 12 cu ft/sq ft/yr = 5,398,572 cu ft/year
2. Electricity:19.6 KWH/sq ft/yr = 8,817,668 KWHlyear
3. Adjustment Factor: 38% of the power supplied by San Diego Gas and Electric will be produced by burning fossil fuels by 1980.
These factors, when applied to the Plaza Camino Real
expansion, result in the following pollutant emissions:
Table 4-3
Pollutant Emissions from Stationary Sources
Pollutant
Carbon Monoxide
Hydrocarbons
Nitrogen Oxides (NO, as NO2)
Part i cula tes
Sulfur Oxide (S02) 65
Emission Rate (pounds per day)
.30
.12
20.14
9.46
73.45
One final comparison shows the relationship of all
pollutant emissions from. the project (both mobile and stationary
sources) to the grand total of 1973 emissions from all sources
in San Diego County.
Table 4-4
Percentage Comparison of All Project Emissions to
All Countywide Emissions
poll
Po 1 lut an t
Percent of 1973 Emissions from All Sources
Carbon Monoxide .OOlZ
Hydrocarbons .0007
Nitrogen Oxides (NO, as N02) .0013
Par ti cul a tes ,0008
Sulfur Oxides (SOz) ,0014
Pollutant Dispersion
As can be seen from Figure 3-4, the typical transport of
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itants from late morning to late afternoon will be rapidly way la
from the site toward the east-northeast. Two parameters that are
primarily associated with the dispersion of atmospheric pollutants
and that are amenable to statistical analysis from long-period l I
speed through the mixed layer.* I
r
climatological records are the mixing depth and the mean wind
I
*The "mixing depth" is an objective estimate of the vertical thickness of that layer through which pollutants emitted at the surface become uniformly mixed (dispersed) after an unspecified, but relatively small number of hours. This concept, though not fully developed in terms of the atmospheric dynamics of local areas nor calibrated thoroughly with pollutant measurements, is nevertheless an instructive indica- tion of the statistical potential for high levels of atmospheric pollution.
66
Upper-air data obtained at Montgomery Field over a five-
year period from 1960-1964 as shown in Figure 4-2, provide a
number of interesting implications about the atmosphere's ability 67 to dispose of local pollutants: 1) the months of July, August
and September are the most critical because both the mixing
layer depths and wind speeds are minimal; 2) conversely, November,
and the winter-spring months of January, February, March and
April are the least problematic in terms of these meteorological
indicators of air pollution potential; and 3) regardless of
time of year, the daytime pollution potential is much less than
the early morning potential -- based on the meteorological factors
above -- because of the higher daytime mixing depths and wind
speeds.
On the microscale, local stagnation conditions are of some
concern. The topography of the immediate area is not extreme,
but it would not serve to discourage stagnant wind situations.
Figures 4-3 and 4-4 show how the frequencies of "calms" (winds
less than about 1.5 mph) vary annually and diurnally at Camp
Pendleton Air Facility and North Island Naval Air Station, respec-
tively.
It is probable that such very light wind conditions at the
project site represent a compromise between these two sets of
data -- the Camp Pendleton weather station is more protected
than the project site from a strong land and sea breeze system
by distance from the sea and low hills to the northwest -- North
Island is right on the coast with no orographical protection
from west to southwest winds. The important implication, though,
67
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c .- c
68
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02
04
06
O€
HOUR IC
N oan
14
I€
ia
2c
22
Midnight
>45 O/O
I 1 I 1 I 1 I I I I I
J F M A M J J a S 0 N O
MONTH
Figure 4- 3 Annual and diurnal.-variation of the percent frequency of calm wind condition at Camp Pendleton Air Facility (about 8 miles north of the project site).
69
H
J F M A M J J A S 0 N
MONTH
Figure 4-4 Annual and diurnal variation of the percent frequency of calm wind conditions at Sorth Island Yaval Air Station (about 33 miles SSE of the project site).
70
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is that the hours until late morning wil1,about 30% of the time
in November, December and January, provide little ventilation of
emissions out of the shallow valley in which the site is located.
During these hours, the drift of air is slowly toward the sea.
BIOLOG I CAL ENVIRONMENT
Due to the already disturbed condition of the property,
no additional on-site biological impacts of significance are
foreseen. Development of the site will not entail the removal
of any trees or shrubs. All of the inventoried floral and faunal
species are common throughout the region. No rare and/or endan-
gered floral species as defined by the California Native Plant
Society(CNPS, 1974) or faunal species as given by the California
Department of Fish and Game (CDF$G, 1974) were observed on the 17.18 site. The California Least Tern, an endangered species,has
not nested on the fill area since 1969 (see discussion, Biological
Characteristics, Environmental Setting).
19,zo
A few raptorial species will suffer a reduction in their
hunting territory as a result of the development. One raptor
which may be expected to utilize the site is the American kestrel
or sparrow hawk [Falco sparverius). It appears on the Audubon
Blue List for 1975; however, it is not thought to be declining 24,25
in San Diego County.
The development of the site will eliminate a small resident
rodent population but should not significantly affect the present
environment of the adjacent drainage channel (Buena Vista Creek),
as evidenced upstream next to the existing shopping center.
71
' IJrban runoff from the site will incrementally affect
the viability of Buena Vista Lagoon. Urban drainage will impact
Buena Vista Lagoon by inducing "cultural" eutrophication. :.lany
physical and biological variables are involved in determining the
effect of urban drainage from the watersh,ed area on the ecology
of the lagoon. The Buena Vista Creek drainage area encompasses
74 about 21 square miles. The amount of runoff reaching the lagoon
and the effect it will have on its existing biological system
there is uncertain. Urban drainage and storm runoff are coming
under increasingly closer scrutiny by water quality control auth-
orities. Investigations have shown that the suspended solid con-
centrations in runoff may exceed those of raw community sewage
/- and the biochemical oxygen demand (BOD) may equal the concentra-
tion in secondary effluent. Bacterial constituents (coliform)
may also be expected to be high in urban runoff,
.c
7s
It is noted that "commercial areas (i.e., business districts,
shopping centers) have substantially lighter loading intensities
than the mean for cities on the whole". Contaminant load in 76
urban runoff is lower in commercial areas than the city mean
by a factor of 4.8. Contaminant load of BOD, phosphates,
and heavy metals is higher from residential and industrial land
use areas than commercial areas by a factor of greater than
76
3. 76 Lower contaminant loading intensities in commercial areas
are probably due to the fact that they are swept so often. The
Plaza Camino Real shopping center is swept completely six times
a week. 77
72
!
Sediment transport into the lagoon from the project ‘site
has increased substantially since the fill was placed there in
the winter of 67-68 (see discussion Geology and Soils). The
completion of the project would alleviate this problem provided
that present cut and fill slopes are adequately landscaped.
I
Noise should not adversely affect the fauna of the Buena Vista
Lagoon Ecological Reserve. This conclusion is based on the
existence of State Highway 78 and Jefferson Street as primary
noise sources to the area. The r increase in traffic --- - on - I these &-”-”
roads directlyattributableto the expansion of --- the shopping ^.__ - -- fi+ It .*
center, is negligible. .- Wildlife is most affected during the
- PO’ CL
1 f f ,-A,+ &Heb:
/ .c. breeding and nesting seasons and more specifically by sudden ,)I”
4
or intermittent noise intrusions which are distinctively louder 78
than the ambient (e.&, blasting, horns). Some noise dis-
ruption due to the operation of heavy machinery on the site
during the early stages of construction may adversely affect
wildlife associated with Buena Vista Creek, the eastern portion
of the lagoon (Buena Vista Lagoon Ecological Reserve), and the neigh-
boring eucalyptus grove.
HU3tAZI INTEREST CIiilRACTERISTICS
Archaeological, Paleontological and Historical Tesources
The results of the archaeological survey were negative; no
archaeological sites or resources were noted on or near the
subject property. -4 thin undefinable scattering of shell
(Chione and Pecten) was noted in the western segment of the
project adjacent to the flood control channel. It is assumed
that these shells are the remnants of a natural lagoon deposit
..
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\ 73
or that they may represent the eroded remains from an adjacent
archaeological site.
Although it is possible that this project site may have
been the location of an archaeological site in the past, severe I
i earth removal, blading and grading as we11 as natural erosion
would have destroyed virtually any traces of it.
In sum, no impact upon archaeological, paleontological
and historical resources is anticipated in connection with the
project under review herein.
’Iuni c ipa 1 Services
Police
The proposed expansion would primarily involve an
I
I , ’ \increase \ in private security service to the Plaza. However,
Ythe project would result in an incremental increase in demand
. cr
f~ ’i .for City police service in the event of shoplifting, fraudulent
‘* ’J’’ J check-cashing and auto theft cases. The Police Department does
not,anticipate any major difficulty in providin such 4f -- .__
in that they already cover the existing Plaza.
Fire -
Expansion of the Plaza Camino !?ea1 will incrementally
increase the demand for fire-fighting and emergency service.
Fire Department officials feel that the most significant
inpact can be seen in terms of inadequate manning levels in the
event of a large scale blaze at the exnanded Plaza Camino Real.
In order to take advantage of maximum water flows (4500-6000 gallons
per minute), an optimum response would require six engine companies,
far beyond the City’s current capabilities. Such a problem could
45
--- ~- - -.-.---e -..
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be partially alleviated by the employment of the County-wide
mutual aid system. However, dependence upon such a system would
result in longer response times. Expansion plans calling for
an additional station only one mile from the project site and
a ladder truck would greatly enhance fire-fighting capabilities.
Such plans have been formulated but remain una proved due to
monetary constraints. In addition, design, easures, such as
an interior sprinkler system, should be employed wherever possible.
,.p 45
Health Care
As previously discussed, an excellent medical facility,
the Tri-City Hospital, is within reasonable proximity of the
project site.
\
i The impact of additional shoppers as a result of the '.
planned expansion will not result in any significant impact upon
their operations. 46
Educational Facilities
The proposed expansion of Plaza Camino Real will
generate employment for an estimated200 persons. These persons 47.53 ..----
will reside not only in Carlsbad (est. 40% or less), but also
Oceanside, Vista and outlying areas as well. Unfortunately, no
student generation rates are available from which to project
the resultant student population.
The project will not contribute significant additional
I. L _-I_--
_- Tr -- -..--
revenues to the Carlsbad Unified School District. This is due
to the revenue limits which have been established by the District
on a per child basis.
effect on reducing .property andSzllsin~s_..-taxes_frzr those within
47 However, the increased base may have a small __--.
75
the District's boundaries.
Public Utilities
Gas
Based upon data provided by the San Diego Gas and
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Electric Company, projections of gas usage can be based upon the
annual usage rate of 12 cubic feet per square foot of commercial
space. At the completion of the proposed expansion, annual 48
gas consumption will be increased by 5,398,572 cubic feet. It
is anticipated that the San Diego Gas and Electric Company can
provide service to the project without interruption and without
incurring significant impact.
.- 48 ---- .__- -- -_. -
Electricity
Projections of electricity usage provided by the San
Diego Gas and Electric Company are based upon the annual usage 48 rate of 19.6 kilowatt hours per square foot o.f commercial space.
At completion, the proposed expansion will consume 8,817,667.6
kilowatt hours. Although the San Diego Gas and Electric Company
is optimistic regarding their obligation to meet these future
demands, delays in acquiring sufficient fuel supplies could
affect their service capabilities.
Solid Waste
The proposed expansion will produce 821.25 tons of
solid waste annually. Representatives of EfcDougal Sanitation Company
have stated that they could serve such an expansion (see Appendix G),
however, it is their feelings that either 1) space must be provided for
bin-type service or 2) a conveyor belt-packer system should be installed
76
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to prevent the continuation of the inefficient system currently
operating in the Plaza. 49
Such an increase in production of solid waste would
result in an incremental decrease in the projected lifespan of
the San Elijo Landfill. Once filled, a new landfill or a
49 transfer system to a more distant one will be required.
--
_I.
Telephone
The Pacific Telephone Company foresees little difficulty
in providing service to the proposed expansion, Such a provision
would involve the extension of existing underground facilities
to newly built areas. 50
!\Tater
Expansion of the Plaza Camino Real would necessitate
a concurrent expansion of water facilities serving the project
site. Such an expansion would include the extension of the east-
west portions of the existing pipeline loop and a new line which
would run in a north-south direction connecting these expanded
portions. 51
Using a daily consumption rate of 2,750 gallons per 52 acre for commercial developments, the proposed expansion would
consume _--_I 33.12 ---- milljp_ns of gallons of--water --- annually. Ilr
service capabilities - ” -------. of the -_--_ city. /
- - [lowever, bp-
such an increase does not create a significant impact upon the
* -- _. - - I - 52 Y- 4 /f/G t 3% *4+2
_I- ___ __ _---
--- 6? &%-$Ash1
Sewage Ju
The City of Carlsbadforesees little difficulty in connect-
ing to existing pipelines in order to adequately provide sewer
service to the proposed Plaza expansion.
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d*
Using an average daily generation rate of 2,500 gallons
52 for commercial developments, this project would result
in an annual sewage generation of 30.11 million gallons. -4s in
the case of water service, the increase is well within the planned
w- -
capabilities of the City of Carlsbad, including the expansion
of the Encina Water Pollution Control Facility already underway. 52
Population Growth and Housing
35 It has been calculated that the expansion of Plaza Camino
Real will generate employment for roughly 900 persons. Based 53 on a job to houseKold ratio of .6, it is further assumed that
these jobs will support approximately 540 new households. Further-
more, a number of variables suggest that these households will
be distributed among at least three local communities (Carlsbad,
Oceanside and Vista) and possibly more (e+ Escondido, Leucadia).
It has been estimated that less than 40% of the 540 new house-
holds will he established in the City of Carlsbad. This figure
(216 new households) translates roughly to 520 persons (2.4 persons
per household), realized over the first three years of operation. 53
The growth rate estimated above falls well within the projcc-
tions of the San Diego County Comprehensive Planning Organization.
Thus the proposed expansion, when viewed in terms of historic
(see Section 111 ) and projected population trends, will have
an essentially negligible impact on the growth rate of the City
of Carlsbad. It must be emphasized, however, that these comments
apply to direct population growth (see SectionVIII-C, Growth-
Inducing Impacts).
78
Although the proposed expansion is not,seen as a significant
population generator, there are a number of subtly related
concerns which do merit special attention.
One of the more sensitive concerns relates to the high prob-
ability that many of those who work in the expanded Plaza will be
unable to afford housing in Carlsbad and so will turn to nearby
cities, such as Oceanside, where the housing costs are less pre-
cipitous. Conversely, of those prospective employees who already
reside in the vicinity of the Plaza, many will come from outlying
cities because of the fact that residents of Carlsbad enjoy a
standard of living which effectively removes them from the
category of retail sales employment.
fall within the lower wage earning brackets). Thus, the City
of Carlsbad may well be in the position of reaping handsome tax
revenues from the Plaza while allowing neighboring communities
to shoulder the costs of housing Plaza employees.
(Retail employees commonly
53
It would be remiss to neglect mention of Carlsbad's Hgusing 79
Authority in this section. The Housing Authority provides its
services to low income persons seeking residence in the City of
Carlsbad. At the present time, fully 135 units (which are first
leased by the Housing Authority and then re-let to eligible
families) are provided. Although the vacancy rate is understandably
low, the service'is well worth waiting for. Persons eligible for
79
this service pay 25: of their monthly income toward rent --
generally from $0 to $150 -- with the remainder of the cost paid
for by the IIousing Authority. Eligibility is determined on the
basis of income and is extended only to families (at least one
parent with one child) and the elderly and/or handicapped.
Income limits are based on gross income adjusted to reflect
various deductions but range broadly between a maximum of
$5,600 per annum for a family of two people and 57,900 for a
family of eight.
Economic s
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A thorough analysis of the economic and financial implications
of the proposed Plaza Camino Real Shopping Center expansion was
prepared by Levander, Partridge and Anderson, Inc. for the City
of Carlsbad in mid-1974. That analysis, which is included in
its entirety as Appendix C to this EIR, formed much of the basis
53
for the following discussion. Given the considerable amount of,
economic data already available, it was agreed by representatives
of the City, the Plaza and WESTEC Services that this EIR would
include only synopses of existing information. The points noted
below thus represent only the major economic impacts of the ex-
panded center. Those readers desiring further detail should
refer to Appendix C.
80
Impact on the City of Carlsbad
As might be expected, the net economic impact on the
City of expanding Plaza Camino Real as proposed would be signif-
icant and beneficial. Likewise, its effect on the residents
of Carlsbad would be quite salubrious.
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Looking briefly to the past, it should be acknowledged
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that the introduction of Plaza Camino Real into the City has
already contributed to the production of considerable economic
benefits .
In 1968, Carlsbad had a population of 13,850 and an assessed valuation of $39,575,000, representing a per capita assessed valuation of $2,857, while in 1974, population equalled 19,600 and assessed valuation was $121,045,000, or $6,176 per capita.81 In other words, as population increased 42%, per capita assessed valuation increased 116%.
In 1968, total taxable sales equalled $10,254,000, or $740, per ca ita.81 In 1974, they had increased to $35,509,000,~1 or $4,363 per resident, representing an increase in per capita taxable sales of 1,070%.
Regarding conformance with existing plans, the proposed /? p expansion is fully in line with the Economic Analysis Sumnary
contained on page 14 of the City's General Plan,
its Land Use Element. The only exception worth noting is the
estimate of $35 million of retail sales by 1985 projected in the
1965 report. That figure was passed in 1971 and, as discussed
earlier, sales at Plaza Camino Real were $31,300,000 in 1974
p /wy/l
as well as with ?/".!,, 82 --I. - -. I
69 'i
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while total taxable sales in the City of Carlsbad amounted to
$77,046,600 during the same year.
Looking to the future, the following projections are
made, if the expansion of Plaza Camino Real takes place as 53 proposed:
1. Sales within the Plaza will increase:
. From $31,300,000 in 1974, . to $59,480,000 in 1977, to . approximately $70,000,000 in 1985, and to . approximately $80,000,000 in 1990.
2. City revenues from sales taxes, property taxes,
81
and business license fees associated with the Plaza will increase to:
. $363,548 in 1977, . $383,422 in 1980, . $466,420 in 1985, and . $513,800 in 1990.
3. The surplus of revenues over costs that will accrue to Carlsbad is conservatively estimated at:
. $122,184 in 1977, . $113,902 in 1980, . $196,900 in 1985, . $244,280 in 1990, and . $4,010,000 over a 20-year period.
providing a means to accelerate revitalization of the Central Business District (CBD).
:I 4. Increased bonding capacity will be created, thus
It should be noted that the City of Carlsbad has been
requested to fund a portion of the initial parking and street
expansion improvements, in the amount of $1,500,000. However,
if past experience is indicative, it is unlikely that City funds
will actually be spent. To quote from an article in the San
Diego Evening Tribune :
88
"Mamaux got the City Council to embark on a policy in which the City provided $1.5 million
~~~~~~ for parking and access road improvements for the Plaza Camino Real Shopping Center."
*w
"Actually, no City funds were spent since the "City" money came from sales tax revenue generated from the shopping center."
V Furthermore, it is our understanding that no financial
risk will attach to the City of Carlsbad itself. If any risks
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are to be taken, such risks would be secured by a separate
82
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agreement with the May Store Shopping Center, Inc. Should
the sales tax revenue from the expanded retail area fail, i 1 I' #-F@
w" in any year, to meet the sum required for bond amortization, ~ ?7 : &/) ; ~, i \, ::
p &#"&
L May Store Shopping Center, Inc. will reimburse the City for
the difference between funds collected and payments due. 89
In sum, as regards the City of Carlsbad as a whole,
the expansion of Plaza Camino Real represents a significant
cornerstone in the City's future economic and financial solidi-
fication and well-being.
Impact on the Central Business District (CBD) and Other Retail Facilities in Carlsbad
Concern has been expressed regarding the effect of
expanding
This area
Plaza Camino Real on the viability of Carlsbad's CBD.
has been previously identified as requiring renewal
69,70 and revitalization. Given the facts generated to date, plus
studies of similar conditions elsewhere, several key points can 83 be made:
1. The CBD is not now effectively competing in the area of Pure commercial uses. with Plaza Camino Real,-nor would it attempt to compete in the regional shopping center market in the future.
2. The CBD is in a unique position to create its own identity with a central type of theme such as that found in Laguna Beach or Carmel, thus attracting smaller design-oriented or professional offices.
3. Plaza Camino Real, in either its present or expanded status, does not offer a strong
83
generative force to promote the development of office type uses.
4. Corporate main or regional offices would tend to locate in Carlsbad primarily for environ- mental, as opposed to locational, advantages.
5. Considering the proximity of Carlsbad to San Diego's financial center, it is highly unlikely that financial institutions would relocate into the CBD, except to serve local needs.
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Assuming that the CBD would not attempt to compete I
I against Plaza Camino Real, the proposed expansion offers various
possibilities for serving as a catalyst to CBD revitalization.
i In addition, certain impacts on the CBD and other retail facilities
in Carlsbad Till occur as a result of the expansion. i A brief
se opportunities and impacts is offered below:
Utilization may be made of the Parking Authority as the bonding agency to fund CBD projects, using the increased bonding capacity represented by the proposed expansion.
1. 2. As discussed in some detail in Appendix C, the expanded shopping center will draw a maximum of $1.5 million from other outlets within the City of Carlsbad. However, it will also draw increased numbers of shoppers into Carlsbad, thus the net effect could be considerabl less than
1
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. As noted earlier, a net surplus of revenues over
$' costs will accrue to the City as a result of the
beneficial effect on the financial well-being of Carlsbad, including the CBD and other commercial areas.
,!a expansion. This surplus cannot help but have a
4. Assuming that certain of the recommendations made
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in the Mitigation 'Ieasures section of this report (, are followed, shoppers drawn to the expanded Plaza Camino Real should find ready transportation to the /z$" ::it' CBD, thus enhancing the possibility that the two a- areas will complement rather than compete with each other.
Appendix F contains a letter from the president of
the Downtown Yerchant's Association, voicing their conditional
approval of the proposed expansion, provided that the City
actively assists and helps fund downtown re-development. As
noted above, the means for accomplishing this are currently
being determined within the City.
Impact on Primary, Secondary and Tertiary 'larket Areas
?ex c lud i nrr Car 1 s b ad 1
As one might expect, the expansion of Plaza Camino
Real will have a deleterious effect on retail sales (and asso-
ciatedelements) of the two cities comprising, with Carlsbad, the
primary narket area, It will similarly affect those cities in
the secondary and tertiary market areas, but to a somewhat lesser
degree;
In 1973, retail sales per capita for Oceanside and
Vista were $2,018 and $l,S32, respectively, compared with 93,393
in Carlsbad and $1,863 county-wide.
market area by Plaza Camino Real is currently 422. It is estimated
Penetration of the primary
that the expansion of the center as proposed will increase
that figure to 65% in 1977 and sustain it thereafter. 53
Secondary and tertiary market area penetration by the
Center is currently 23% and lo%, respectively. Capture of
secondary narket area dollars is expected to increase to 42%
following expansion and remain in the 38-42? ranTe thereafter.
85
L b. ,/ ~ikewise, tertia'ry nenetration will increase to 238 by 1977
53 / and remain in the 22-249 range through 1990.
In sum, while the Plaza Camino Peal ewansion will have
a largely beneficial effect on the City of Carlsbad and its
. residents, it will do so at the expense of those cities com-
prising the primary, secondary and tertiary market areas, to .
varying degrees.
Traffic/Transnortation and Circulation
Once again, the reader is encouraged to review Appendix D
which provides an in-depth analysis of the impact u?on circula-
tion which can be anticipated in conjunction with the proposed
expansion. -4 brief summary of the major points is contaized
. ..
below.
The expanded Plaza will generate approxinately 30 two-way
daily tri?s Fer 1,OOQ square feet of floor area. Table 4-s
below, presents the ex?ected future traffic volumes for 1) the
existing Plaza, 2) the proposed expansion, and 3) the Plaza in whole:
Table 4-5
Anticipated Traffic Volumes
Floor Area Source Square Feet Generation Pate Generated Trips
Existing Plaza 571,592 50/1000 sq. ft. 17148
Proposed Expansion 349 , 881 30/1000 sq. ft. 13496
Plaza (existing S proFosed) 1,021,573 30/10r30 sq. ft. 30644
Although Plaza- generated traffic will nearly double as a
1
result of the pronosed expansion, this increase will not adversely
, __-.------
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hL affect local circulation due to the concomitant extension of
Marron Road to adjoin Jefferson Street. This latter extension
t~jd J'
"2 2'
.ku.y"
-- --- --
will further serve to reduce the congestion now experienced sfi 4d
,b along El Camino Real during p.m. peak hours. In addition, it
is planned at some (uncertain) point in the near-fuxure-Lo,
-
-- 44p'- "/ L.' widen the easterly half _- of -_ -.---q____ the El Camino I ..-- Real - bridge,auex ..." -- , __I ,
Buena Vista Creek. This action, in conjunction with other
planned improvements throughout Carlsbad (see Appendix D,
-- - -...
Location Map and Future Street Network), will assure that the
traffic generated by Plaza Camino Real can be adequately
accommodated by the planned circulation network.
The circulation network will be further augmented by the
initiation of two additional bus routes (a total of six) to
serve Plaza Camino Real. These routes are illustrated in Appendix D.
Two points are raised in the Traffic Analysis as deserving
of further consideration by the appropriate planning agencies:
1. At present, parking lots on the southern side of Plaza Camino Real enter and exit directly onto Marron Road. This arrangement poses no problems as long as Marron Road retains its current configuration; however, when Marron Road is extended to Jefferson, serious traffic hazards could arise if the situation is not corrected. This arrangement applies only to the existing Plaza and will not be repeated within the expanded Plaza parking area.
2. The extension of Marron Road to Jefferson Street will undoubtedly result in additional traffic volumes along I JeffersonStreet In view of existing parking and "duck ' safety" problems in the vicinity of the duck landing, the increases in traffic may well exacerbate congestion along that route if remedial actions are not taken.
~~~~
Noise
Noise is considered a localized impact on the Plaza Camino
Real expansion site. No consideration has been given in this
report to the regional impact of the project in terms of the
87
effect of noise generated by motor vehicles on other regional
areas although, of course, as travel 'to and from the site in- I
creases, so too will the associated noise levels increase along
contributing roadways.
I I Three sources of noise were considered in the impact analysis:
. Construction noise
. Aircraft Noise i I . Traffic Noise
Construction Noise I
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Noise levels which can be anticipated in conjunction with
the grading and construction process are presented in Table4-6. Levels
are given in energy average (Leq) dB(.4) present at the construction
site. For purposes of estimation, the noisiest piece of equipment
is assumed to be 50 feet away and all other equipment is assumed I
to be 200 feet away.
Table 4-6
Noise Produced at the Construction Site (Leq)
Activitv
Ground Clearing
Excavation
Foundations
Erection
Finishing
I
All Pertinent Equinment at the Site
Standard Deviation Rv e r ag e
85 8
88 3
31 10
81 10
88 7
b
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11 I ?fininurn 9equired Eauip- I
rnent Present at Site I Standard I Deviation .lv e r a p e
83 15 i
7s 14
81 17 1
65
72
Q
12
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Because the expansion site is significantly removed
from the residential developments in surrounding areas, the
impact will be largely confined to an inconvenience for shoppers
and employees of the existing mall.
Aircraft Noise
The proposed expansion site lies well beyond the
significant impact zone of Palomar Airport in terms of noise
levels generated therefrom. This is true despite the fact 60,84
that the VORTAC approach now in use passes over the vicinity of
the expansion property. In addition, three facts suggest that
acoustical impacts associated with Palomar Airport upon the site
will decrease or remain stable, rat5er than increase over time:
1. The existing 1'OXT.K approach is scheduled to beg5
realignedalong a path to the east of the site.
2. Aircraft currently utilizing Palomar Airport are restricted primarily to light ?lar?es; in 1973, fully 99% of all operations were6pade hy either
single or twin engine aircraft.
3. Prior and anticipated reduction in jet aircraft noise levels suggest that if and when Palornar expands to accommodate heavier propeller craft and business jets, the associated noise levels will he significantly lower than is now the case. The anticipated 1990 aircraft mix for Palornar
Airport is given below: 60
Single Engine 75% Twin Engine 22% Business Jet 36
Traffic Yoise
Tlie major long tern effect of the project on the
acoustical environment of the area will result from traffic on
surfact streets. Tlie pronosed expansion, based on n factor of
30 trips per 1000 square feet of buildin2 space, (see .Ippenclix D)
89
will generate approximately 13,496 round trips daily. In con-
junction with other developments nearby, traffic volumes on
nearby surface streets may create acoustical levels which are
incompatible with noise sensitive developments (such as residential
land use) in the absence of sound attenuation. Table 4-7 depicts
the relationships between design noise level and land use patterns.
The proposed development is compatible with the anticipated
acoustic environment.
Aesthetics
As pointed out in Section 111, the development parcel is
at present a highly disrupted and unproductive tract of land.
It is not an asset to its immediate surroundings nor has it
unique or special visual characteristics to sustain an identity
of its own. The proposed expansion is thus a beneficial impact
in that it will complement existing structures and as such will
enhance the overall integrity of the north Carlsbad commercial
activity core.
Although no architectural plans or conceptual renderings
are available for inclusion in this EIR, it is felt that a
pictorial essay of the existing Plaza will more than adequately
convey the aesthetic ambience of the expanded mall. Thus Figures
4-5 and 4-6 (A through D), taken on June 15, 1975, present Plaza
Camino Real from a variety of perspectives -- at a distance, at
close range, from within the mall and from without. As can be
seen, the exterior is modern, relatively low to the ground, and
angular in appearance; little area has been devoted to land-
[
90
Table 4-7
Land Use Cat ego ry
A
B
Design Noise Level/Land
Use Relationships 72
Design Noise Level
L10
Description of Land Use Category
60 dBA (Exterior) Tracts of lands in which serenity and quite are of ex- traordinary significance and ' serve an important public need, and where the preservation of those qualities is essential. if the area is to continue to serve its intended purpose. Such areas could include amphi- theatres, particular parks or spaces which are dedicated or recognized by appropriate local officials for activities requiring special qualities of serenity and quiet.
70 dBA (Exterior)
C 75 dBA (Exterior)
Residences, motels, hotels, public meeting rooms, schools, churches, libraries, hospitals, picnic areas, recreation areas, playgrounds, active sports areas, and parks.
Developed lands, properties or activities not included in categories A and B above.
91
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scaping. The Plot Plan, Figure 2-4, suggests that these charac-
teristics will be carried through to the new buildings. Indoors,
however, there is great emphasis upon landscaping, and the effect
is highly appealing. In addition, the interior conveys a feeling
which is at once intimate and spacious. Other notable features
of the interior design include an artful blend of textures and
materials (i.e., tile, brick, glass, concrete, etc.) and the
skillful use of color. The level of aesthetic appeal set by
the existing Plaza will serve as a model for the proposed expansion
area; it thus seems reasonable to conclude that the expanded
Plaza Camino Real will continue to be an asset to the commercial
sector of the City of Carlsbad. In closing, however, it is
suggested that areas devoted to exterior landscaping be increased.
This would complete the visual appeal of Plaza Camino Real.
Energy Conservation
The expansion of Plaza Camino Real, if approved, will generate
additional demand upon all energy resources associated with urban
development. Among the uses associated with urban commercial
development will be travel to and from the Plaza (employees and
patrons alike), interior and exterior lighting, heating and air
conditioning within the mall and mall shops, physical plant opera-
tion, merchandise demonstration and a wide assortment of related
activities. Most of these are amenable to conservation techniques
(especially of the "waste not want not" variety) although historically
the incentives have been insufficiently ComPelling- In the future,
however, the cost of energy supplies will become increasingly
onerous. Because the comsumers of energy in the expanded Plaza
97
will most often not be responsible for paying the bills, it may
be worthwhile to establish -- at the outset -- employee incentive
programs designed to encourage thrift in energy consumption. At
an even earlier stage,, the management can facilitate this effort
through thoughtful selection of fixtures and the enlightened use
of natural energy supplies, Le. windows oriented in such a
way as to capture sunlight without glare. In these rooms, arti-
ficial illumination can be adjusted to low levels throughout the
day and increased during evening hours.
One final thought deserving mention relates to the climate
of Carlsbad. Perhaps air conditioning is not truly ."o. necessary
if the builders and architects work together to utilize sea breeze
ventilation instead. This could represent not only an innovative
and pace-setting design but also a real financial savings in the
years ahead.
Table 4-8, below, summarizes the consumption rates of
natural supplies which are expected to result:
Table 4-8
Energy Consumption Rates
Anticipated Yearly Consumption Rate
8,817,668 KWH
Resource
Electricity
Natural Gas
Gas o 1 ine
a. miles driven annually
b. miles/gallon (average)
5,398,572 cu ft
1,705,168 gallons
22,167,180
13 mpg
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Actually, these figures are a bit high, because the annual
mileage is calculated for 365 days whereas the Plaza will be
closed during certain holidays. In addition, by 1980 most
automobiles should be getting better gas mileage than 13 miles
per gallon. However, the figures may be used as "worst
case" estimates if these provisos are kept in mind.
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/? SECTION V *.
0 ADVERSE ENVIRONMENTAL EFFECTS! -ffl rY i
PHYSICAL ENVIRONMENT
A
Geology and Soils
Adverse Settlement
Due to variations in the underlying soil conditions,
relatively large differences in settlement could occur across
the site. Computed settlement within the project area may be as
great as 34 inches. 5
Slope Stability
The landslide evident in the exposed cut face south
of the project site is apparently stable. However, a more
detailed investigation of this feature and a further assess-
ment of its effect on the stability of the cut slope, particularly
considering potential seismic loading, may be warranted at the
time of the final soil investigation.
Erosion/Siltation
Removal of the existing vegetation on the development
site will lead to a short-term increase in erosional potential
during the grading phase of the project.
Seismicity
It is quite possible that the Plaza Camino Real
development will be subjected to at least one moderate to large
earthquake during its design life, with resultant ground shaking
equivalent to Modified Mercalli Intensity VIII. Because the
project will be elevated on compacted fill above the weak,
101
saturated lagoon sediments, it is not likely that seismically- I
induced ground or soil failure would accompany this ground
shaking. IIowever, these factors should be further explored
in the final soil investigation report for the project.
Hydro logy
Water Ou a 1 i tv
Water quality degradation resulting from urban run-
off was discussed in the previous section. At present, the
only methods of reducing the severity of this environmental
effect are to process such runoff in a treatment plant or attempt
to remove many of the pollutants by intensive clean-up techniques.
B IOLOC; I CAL EYV IROXME?JT
Adverse biological impacts associated with the expansion
of the Plaza Camino Real shopping center are as follows:
1. The loss of hunting territory for a few raDtorial birds and the concomitant loss of the resident wild- life population composed primarily of rodents. 2. The incremental effect of urban drainage on Euena Vista Creek and Buena Vista Lagoon. 3. The effect of noise from heavy equipment operation during the initial construction phase on wildlife patterns and reproductive processes in the surround- ing open space areas (eucalyFtus grove, Buena Vista Creek, Ruena Vista Lagoon Ecological Reserve). 4. The effect of sediment transport into the lagoon and associated drainage during the on-site heavy equip- nent operation.
IIUb!AN ENVIRON?,!ENT -
Archeological, Paleontological and flistorical 3esources
The absence of archeological, paleontological and historical
resources on the expansion siteeliminates the potential for
adverse impacts in this category.
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Public Services and Utilities
Municipal Services
Demand for public services will incrementally increase
as a result of the proposed Plaza expansion. . Being an expansion
of commercial facilities, this project will involve fewer law
enforcement, fire prevention or health care problems than are
usually seen in other types of development.
Educational Facilities
No adverse impacts upon educational facilities are
anticipated in conjunction with this project.
Public Utilities
Demand for utility services will also increase as a
result of development. The following table summarizes the
additional'demands specifically related to the Plaza expansion.
Gas (mil cu ft/yr)
Electricity (mil KW hr/yr)
Solid Waste (tons/yr)
Water (mil gal/yr)
Total Project Completion
5.40
8.82
821.25
33.12
Sewage (mil gal/yr) 30.11
Population Growth and Housing
The project will have a negligible direct impact on pop-
ulation growth and housing in Carlsbad. The indirect influences
which will be generated are, however, more extensive. In
particular, the project will result in impacts upon neighbor-
ing cities which merit intercommunity discussion.
103
Economics i I
The only negative economic aspects of the proposed expansion
related to the City of Carlsbad involve a capture of a maximum
of $1.5 million in sales from other retail outlets in the
of Carlsbad including the CBD.
The taxable retail sales and related revenues of surrounding
areas which comprise the primary, secondary and tertiary market
areas of Plaza Camino Real will be adversely affected to
varying degrees.
Traffic/Transportation and Circulation
Parking lot circulation on the south side of Plaza Camino
Real will interfere with through traffic along Marron Road if
modifications are not incorporated into the Plot Plan which
would segregate on-site circulation from through traffic.
The extension of Marron Road to adjoin Jefferson Street
will exacerbate existing congestion in the vicinity of the duck
landing. Inasmuch as these problems relate to parking and the
safety of resident ducks, an alternate circulation scheme is
recommended (see Section VI, Mitigation Measures, and Appendix
D>
Noise
Adverse impacts upon the acoustical environment will be
associated initially, and most intensely, with the construction
process. Subsequent occupancy of the Plaza will generate noise
levels somewhat higher than those now present but well below the
I
levels associated with construction. Over the first years of
104
operation, noise levels associated with traffic will steadily
increase and the baseline acoustic environment will be permanently
elevated
Aesthetics
The current plot plan indicates that exterior landscaping
will continue to play but a minor role in outdoor design. As
such, the barren expanses of the parking areas will detract from
the aesthetic quality of the Plaza exterior.
Energy Conservation
The project will place an additional burden upon numerous
energy resources during both the construction and operational
t
phases.
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SECTION VI
MEASURES TO MITIGATE ADVERSE EFFECTS
I-
PHYSICAL ENVIRONMENT
Geology and Soils
Adverse Set t 1 ement
In order to avoid adverse settlement of facilities
on the project site, the area underlain by soft, compressible
soils could be surcharged in a manner similar to that used in 61,62 the existing shopping center. Using this approach, buildings
could be supported on conventional spread footings established
in the compacted fill.
Since up to 20 feet of compacted foundation fill was
placed on the property in 1966, much if not all of the necessary
pre-consolidation may have occurred. This possibility should be
evaluated by the project site engineer prior to the establishment
of specific foundation designs. Should it be found that sufficient
preconsolidation has not been achieved, additional surcharge should
be placed on the foundation fill, to remain for a period of time
to be determined by conditions of the underlying compressible
soils.
If the surcharge is required, it should be placed
within that portion of the property underlain by the soft
soils. The top of the surcharge fill should extend at least
SO feet beyond the approximate limit of the soft soils.
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It is also feasible to support those buildings under-
lain by compressible soils on driven pilings, with surcharging 6
required only as necessary to provide improved floor support.
For preliminary planning purposes, it is estimated that the piles
can support a structural load of 50 tons, and the estimated pile
length required for this loading will range from 50 feet near
the boundary of the soft soils up to 80 feet at the northwest
corner of the site. 6
Slope Stability
It is recommended that further detailed soil investigations
be conducted on the project site. Should such investigations
indicate that slope stability problems are associated with the
cut slope south of the site, it may be necessary to re-excavate
the cut to a flatter angle or buttress the toe of the old land-
slide to prevent any future movement. In any event, the
recommendations of the soils engineer should be followed.
Erosion/Siltation
Erosion and siltation problems on the development
property will be restricted to the north and west embankment
slopes. Rip-rap and concrete drainages along these slopes,
combined with planting, can reduce erosion and siltation
significantly. Appendix E provides a list of suggested erosion
control vegetation. These measures have been employed very
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successfully on the existing shopping center to the east.
The more severe erosion and siltation problem is that
associated with the cut slopes south of the development property.
These slopes,which are badly rilled,should be prepared for
planting, and sediment which has collected at the base of the
slopes and in the brow ditches should be removed. The runoff
from the brow ditches should be diverted in a drainage ditch to
the south and west along the development property. In order to
reduce the potential of transport of sediment in the existing
drainage along the west boundary of the property, some method
of energy dissipation of runoff from the brow ditches should
be employed. This could be in the form of boulders placed in
the drainage ditch near the inflow areas. In several years,
bottom land vegetation will tend to anchor the existing sediment
and therefore significantly reduce sediment inflow in the
lagoon.
Seismicity
The design of project structures to withstand seismic
shaking should tentatively follow the latest (1973) IJniform
Building Code or other more restrictiverequirements of the City
of Carlsbad. Since the proposed buildings are not considered
"critical structures" and are not over four stories in height,
design and construction specifications based on site specific
ground response spectra are probably not warranted.
Should detailed soil investigations indicate that a sig-
nificant potential for seismically-induced soil or ground failure
exists at the site, special foundation design will be necessary
to alleviate the Fossibility of any adverse eFfects.
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Hydro logy
Water Quality
Treatment of urban runoff to reduce pollutants is
i costly and frequently ineffective. The more realistic approach
toward mitigating this problem would be to adopt a rigid program
of clean-up techniques. The dispersal of street surface con-
taminants can be mitigated in a number of ways. The following
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items, taken directly from Water Pollution Aspects of Street i
Surface Contaminants,-
of this problem.and should be implemented, as warranted through the City.
provide; a practical approach to the treatment
a. Operator Training
Street cleaning operations are generally focused on controlling those types of contaminants and debris which are a nuisance from the standpoint of aesthetics or public safety. The finer matter, shown here to be of importance as a water pollutant, is seldom pursued. Although conventional street sweeping equipment is not particularly effective in collecting fines, with special attention on the part of operators a considerable amount of the material normally "missed" could be collected.
Tt is recommended tha* poking lot and street cteaning equipment operators be trained not onty in how thsir equipment can best be opsratsd (;.e., vehicte speed, broom spesd, broom position, etc.J but also in what materia2 needs to be removed and where this is commonty Zocatsd. Much of the fins material which normally lays.in the gutters could
be picked up if the opsrators had an appreciation for its importance retativs to water poZZution effects.
b. Effort
This study has shown that the removal effectiveness of the dust and dirt fraction of street surface contaminants is a function of the effort expended in street cleaning operations, and to achieve a greater removal effectiveness requires several times the effort normally expended in sweeping operations. Effort is measured in equipment min/Z000 sq. ft. and effort can be increased by operating at a lower speed or sweeping more often.
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It is recornmended that increased effort be expended on parking area and street cZeaning operations. Operating speeds shouZd not exceed five miles per hour unZess operating on high-speed arteriaZs.
c. Street Maintenance
Pavement type and condition were both found to have a substantial effect on the total amount of loose particulate matter found on streets. All-concrete streets were typically much cleaner than all-asphalt streets: mixed concrete/ashpalt streets were inter- mediate. Streets in good condition were substan- tially cleaner than those in fair or poor condition. These findings are as one might expect, although the specific reasons (cause/effect relationships) have not been established, i.e., the streets could be cleaner because they are easier to sweep or be- cause they themselves generate less material. Whatever the reason, it appears as though there are distinct benefits to keeping streets in good condition.
When the material for paving is being seZected, it is recommended that this difference in asphaZt and concrete be taken into consideration, along with the factors norma 2 Zy included in such decisions.
d. Equipment Adjustments
A survey of equipment parameters (i.e., main broom speed, strike or patterns, main broom pressure, gutter broom position, etc.) in various cities showed a wide range of operational characteristics. The effectiveness of sweeping can be improved by proper adjustments of main broom, gutter broom, hydraulic systems, dust deflectors, elevator mechanisms, hopper operations, etc.
It is recommended that routine maintenance schedules include proper adjustments to sweeper operating parameters as specified in Manufacturer's, Owner's and Operating WanuaZs.
e. Vacuum Wands
Recent developments in street maintenance equipment have provided public works operations with a new type of equipment for collecting loose leaves and litter via manually guided, truck-mounted, vacuum "wands". Such devices or modifications thereof may be applicable to collecting street surface contaminants from areas normally rendered in- accessible by parked cars.
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It is recommended that use of vacuum wand units in coZZecting street surface contaminants be considered.
BIOLOGICAL ENVIRONMENT
Measures to mitigate adverse biological impacts due to the
expansion of the Plaza Camino Real shopping center are as follows:
1. The grounds will be swept six days a week to remove litter and some of the contaminants associated with urban runoff to prevent their dispersal into Buena Vista Creek and subsequently Buena Vista Lagoon. Desilting basins would further augment this effort.
2. The effects of intrusive noise on surrounding wildlife areas (specifically Buena Vista Lagoon Ecological Reserve) due to heavy on-site construction activity can be reduced by limiting such activity to.norma1 working hours when the ambient is highest. Earthmoving and associated heavy construction activity should be performed in late summer after the wildlife nesting period and before the winter migratory feeding period begins in the lagoon. Limiting access by heavy trucks, etc., to the site from Camino Real via Marron Road would also mitigate the noise effects to wildlife which would occur if heavy equipment entered from the west via Jefferson Street.
3. The effect of sediment load from the site on the adjacent creek and the lagoon can be limited by the prompt landscaping of fill slopes adjacent to the creek and the eventual landscaping of the terraced, cut slopes on the site (see also discussion under Geology and Soils, Mitigating Measures).
4. It is recommended that thought be given to the use of more landscaping on the site than now is planted around the existing Plaza. This will enhance the architectural design and soften the overall visual impact of Plaza Camino Real. Heavy landscaping will be required between Flarron Road and the parking lot as per the Coastal Commission permit
Archaeological, Paleontological and Historical Resources
The lack of any archaeological resources or materials on or
near the proposed expansion site precludes the necessity for
any further mitigating measures or actions. The implementation
of the proposed project will in no way impair, endanger or destroy
any known archaeological resources or materials nor will the pro-
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ject indirectly affect any known archaeological resources in the
immediate vicinity of the project.
Public Services and Utilities
bfitigation measures concerned with reducing impacts to
police, fire and health care services are related to basic crime
prevention techniques and a useful identification system.
Basic crime prevention techniques which are recommended for incor-
poration into the project design include increased security and well-lit
parking lots, particularly those to be used by employees. In
addition, areas of common use throughout the Plaza should be
highly observable so that 'a constant surveillance by shoppers
and retailers rather than police or security persons is made
possible. Such maximization of "defensible space'' is an
efficient deterrent to crimes committed in areas of high-use
(i.e., purse-snatching, robbery, etc.).
A positive identification system for buildings in commercial
centers offers immense assistance to police, fire, and health
care services, all of whom must operate as fast as possible. .I
viable method of building numbering, which may include numbers
on the roofs, would speed such service to highly-dense, often difficult-
to-find areas and are suggested for use at Plaza Carnino Real.
In relation to utilities, energy saving measures are ..". \ ii summarized in a later section.
Population Growth and fIousing dA! ;'%%
Few practical measures are available to ninimize population
'j, growth in north San Diego County. The denial of projects such
as the Plaza Camino Real expansion would certainly reduce the
incentive but most likely the result would be chaotic, ratherr' Lc,
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than well planned, population increases. The more subtle conflicts
arising from intercommunity disparities in economic well being
are even less amenable to solution although the creation of a
forum for frank and meaningful discussion may well illuminate unseen
possibilities.
Economics
Regarding the capture of business from other retail outlets
within the City, it should be pointed out that the expanded
center, through increased penetration of its market areas, will
bring additional shoppers into Carlsbad. This in turn will very
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5, ,I likely result in additional sales at other retail facilities in - -_ ~
the City, Additionally, regarding the CBD, the following measures
Several recommendations have been made within the Land Use Element of the General Plan,69 and the Inner City Study70 regarding redevelopment projects and improvements within the CBD. These improvements include such diverse features as beautification, creation of a mall within a village-like atmosphere, easier public access and parking, enhancement of the City's historical heritage, coordina- tion of architectural standards, and the like. Given the City's additional bonding capacity through expansion of Plaza Camino Real, efforts should now be initiated with the help of citizen and business committees, to prioritize those activities and begin implementation.
The possibility of establishing a shuttle bus service between Plaza Camino Real and the CBD has been previously suggested. Plans for implementation should now begin.
The point was previously made that corporate headquarters or regional offices would tend to locate in Carlsbad, because of environmental, rather than locationa ad- vantages. It is felt that the creation of an Amtrak stop in Carlsbad (despite the limited Amtrak schedule) would improve access to the CBD from more distant locations and, in theprocess, enhance the CBD's renewal efforts. Likewise, creation of a transit system with frequent stops in Carlsbad would almost surely guarantee its
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success. While these measures are well beyond the purview of either the May Store Shopping Center organi- zation or the City, the advantages of implementing such stops cannot be ignored.
Traffic/Transportation and Circulation
It is recommended that on-site circulation in parking areas be
segregated from through traffic along Marron Road when this route is
extended to Jefferson Street. One possible solution would be to decrease
the width of Marron Road to provide for a small interior loop in the
parking area. A second and perhaps more feasible alternative would be to
make south-bound rows (every other row in the Plaza) a bit shorter and
to use the vacated parking slots for interior circulation.
It is also recommended that the existing two-lane Jefferson
Street roadway along the lagoon be realigned somewhat so that it
"T's" into Marron Road (see Figure 6-1). This would not only im-
prove through traffic operations but would also correct existing
parking and duck safety problems at the duck landing.
Noise
Those acoustic impacts associated with'the construction
phase can be reduced in severity if operations are conducted
during hours when the existing mall is closed, or perhaps during
periods of low activity. However, even with the best scheduling
it will be virtually impossible to eliminate the temporary
distractions associated with construction activity.
Subsequent occupancy of the expanded Plaza will attract
the major long-term source of ambient noise level increases, namely
traffic to and from the site. No effective sound attenuation
measures are available inasmuch as the vehicles are privately owned
and subject only to limited control. If some form
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of transit is utilized, conceivably traffic volumes would be
reduced and thereby noise levels as well. This is discussed in
greater depth under Energy Conservation.
Aes the t ics
It is recommended that additional area be devoted to out-
door landscaping. This will greatly enhance the visual impact,
from the exterior, of Plaza Camino Real.
Energy Conservation
Energy conserving techniques may be applied to a wide variety
of activities which will be associated with the proposed expansion.
And, although the initial transition is often costly, over the
long run significant savings can be realized. The suggestions
which follow represent only a small sampling of the measures
which are available for use.
Utilities
Natural Gas and Electricity
Much of the gas and electricity consumed by Plaza
Camino Real will be devoted to heating and cooling the mall and
individual stores. IBM has developed a computer which monitors
these systems; the computer switches off blower motors when they
are not required and thereby reduces peak demand and total power
consumption. The system already has been successfully initiated
in several shopping malls. 71
Water
The use of low water volume toilet fixtures is encouraged
as a measure to both conserve water supplies and reduce total
sewage generation. These fixtures consume up to one-half the
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water required by more conventional toilets.
Solid Waste
The current system of individual trashcans placed
nightly in front of each store is costly and highly inefficient.
Two possible measures to improve such service arel) the provision
of space for and installation of trash bins or 2) the installa-
tion of a conveyor belt-packer system.
General
Builders, architects and tenants should be encouraged
to seek, within reason, appliances, lighting and space heating
methods designed to reduce internal load factors.
Traffic and Transportation
As pointed out in Section IV, gasoline consumption
associated with trips to and from the Plaza will approximate
22 million gallons per year. Serious thought should
be given to developing a transit system for the Plaza. Such a
system need not exclude the services now provided by the Oceanside
Transit System; indeed, the services can complement one another,
Among the options worth consideration is an employee bus.
Employees alone will consume an estimated 300 gallons of gas
Fer dav. Inasmuch as this tyne of service is currently being
used by other large employment groups it should be relatively
simple to gather the information needed to initiate the pro2rnm
before the Plaza construction is completed. Extending the bus
service to existing Plaza employees would double the benefits
to be gained. iZt the same time, such a yrogram would also:
1. Free parking areas €or use by patrons and additional
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landscaping,
2.
3.
4.
5.
6.
Reduce vehicular congestion during peak periods.
Reduce pollutant emissions associated w sources.
traffic
th mobi
Set a fine example for future developments.
Serve as an act of goodwill toward neighboring communities whose residents work at the Plaza.
Facilitate the transition from a personal to a public transit mode riliich will inevitably occur at some point during the Plaza's life span.
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SECTION VI1
ALTERNATIVES
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NO PROJECT
The no project alternative would retain the property in
its present land use and physical condition. As such, the
impacts which have been identified as accompanying the develop-
ment process would be avoided, and the conditions outlined as
existing at the present time would be sustained.
Inasmuch as the land is highly disturbed and does not
support any productive natural systems, there is little to be
said for retaining it as is. Indeed, should the no project
alternative be deemed suitable, it is hopeful that some form of
groundcover can be planted, or other measures taken, to restore
the land to a more productive capacity.
The no project alternative would also obviate the beneficial
impacts which would accrue as a result of the proposed expansion.
Thus, the anticipated revenues would not be realized, nor would
employment opportunities be created.
If the no project alternative is adopted, it is probable
that a similar project (or projects) will be initiated in another
area, quite likely in an adjoining community. Nhile lacking the
strength and centrality of Plaza Camino Real, such an alternative
would probably give wider distribution to potential revenues
throughout the north County region.
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ALTERNATE PROJECT LOCATION
Should the project be implemented in a location other than
that proposed, many of the impacts associated with it would be
quite similar to those identified in this EIR. Certain notable
exceptions exist:
1. The advantages to be gained by creating a primary nucleus of regional commercial activity in the north Carlsbad area would in all probability be lost -- unless the alternate location- was chosen at some nearby point (in which case the rationale for an alternate location becomes highly specious).
2. The proximity of two major circulation routes would be difficult to achieve in another location. This site appears to be the most effective from a regional urban services standpoint.
. -. ALTERVATE PROJECT DESIGN
Alternatives in the proposed design, such as building
layout, roadway and parking area locations, internal design or
landscaping are indeed possible but more appropriately addressed
during the design stages of the planning process. Unfortunately
insufficient data is currently available to make reasonable
assessaents of the. proposed design.
ALTERNATE LAND USE
The land use categories, including residential,
recreational and industrial development, appear to be inappropriate
on this site for a variety of reasons. The parcel is too close
to the existing Plaza to permit the privacy sought in residential
use; and industrial development would be wholly out of character
with existing and planned development. A recreational facility
may be more reasonable but the site would require extensive
improvements to become aesthetically valuable and the costs -- both
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in rehabilitating the land and loss of anticipated commercial
revenues -- would be prohibitive.
All three options are in conflict with the City's formal
land use designation.
Alternate Commercial Allocation
One final alternative which remains is the possibility of
segregating the regional commercial area from local commercial
services to a greater degree than now proposed. To visualize
this thesis one might contrast the highly regional focus of a
store such as the May Company with that of a smaller shop such
as See's Candies. The major proposition of this alternative is
to retain major tenants of the expanded Plaza Camino Real within
that complex but encourage the smaller shops to congregate else-
where throughout the City. The impacts of this alternative are
highly complex -- and more than a little speculative without
the strength of in-depth economic analysis. However, both
positive and adverse impacts can be broadly stated. If the
smaller shops were to relocate in certain localities (such as
the downtown area, or nearby the Palomar Airport Industrial
area) -- assuming a complementary range of services -- such a
move may well serve to reduce traffic noise and air quality de-
gradation. This savings may be realized through greater accessibility,
or favorable juxtaposition of services such that the shopper could
satisfy a variety of chores in one trip. Also, the impact of
urban development would be distributed over a wide area and thus
less concentrated in one spot. However, such a move may sub-
stantially weaken the drawing power of Plaza Camino Real within
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the primary market area, and possibly beyond. In this case,
not only would the strength of a nuclear employment and revenue
base be jeopardized, but also the auxiliary developments which,
to a certain degree, depend upon it.
The impacts of this option would rest heavily on the
specific alternative proposed. If well conceived, such a plan
may create an integrated hierarchy of services in which each
level reinforces and is reinforced by the others. The efficiency
of such a system inherently guarantees a reduction in those
adverse impacts associated with urban sprawl, i.e. noise, air and
water pollution, waste of energy resources, etc. But if this
elective were implemented on a piecemeal basis, the potential
losses are equally great.
In summary, this alternative is viable and deserving of
attention. Because of its innovative nature, the repercussions
(both adverse and beneficial) are largely unseen. Should the
option be deemed worthy of further exploration, it is recommended
that in-depth analyses be conducted to more fully explore the
potential avenues by which the plan may be best implemented. At
such time as these analyses have been completed it will be possible
to make a reasonable estimate of the associated impacts.
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SECTION VI11
TOPICAL ISSUES
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A. THE RELATIONSHIP BETWEEN LOCAL SHORT-TERM USE OF MAN’S ENVIRONMENT AND THE MA INTENANCE AND ENHANCEMENT OF LONG-TERM PRO DUCT IV I T Y
The proposed project will result in disruptive short-term
environmental effects due to the construction process, but these
will be temporary and largely mitigated as indicated in Section vr
The long-term effect of the proposed Plaza Camino Real
expansion will be the transformation of a roughly 33-acre site
from vacant land to a major retail services center. Attendant
with this process, the physical, biological and human environmental
characteristics _” will be impacted as discussed in Section IV, and
certain adverse effects will accompany the process as described
in Section V. The development will effectively
eliminate the site from any future alternate land use.
...
At the same time, the expansion will all but insure the
long-term economic stability of the City of Carlsbad. The
enlarged Plaza, coupled with the newly created automobile sales
plaza near Cannon Road and 1-5, will constitute the major corner-
stones of the City’s future economic well-being.
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B. ANY IRREVERSIBLE ENVIRONMENTAL CHANGES WHICH WOULD BE INVOLVED IN THE PROPOSED ACTION SH OULD IT BE IMPLEMENTED
! The expansion of Plaza Camino Real will commit the property
to intensive urban-commercial use for an indefinite and essen-
tially permanent period of time. The project will require the
commitment of manpower, capital, building materials and energy
resources. Many of these supplies are in short supply and some,
such as natural gas, are dangerously depleted. The fuels used
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Thus, the project is somewhat committed to a mode which may soon be
outdated; despite this fact, no truly innovative solutions to the # I -- - i
transit problem are proposed in conjunction with the expansion planned.
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More significant, perhaps, is the influence the Plaza will .-
have upon land use in surrounding areas. This project will pre-
judice the pattern of commercial development over a wide area 1. z
for many years to come. The expanded Plaza will enjoy a regional
consumer base, drawing shoppers not only from Carlsbad but
i also Oceanside, Vista and, to a lesser degree, Escondido. As I
a result, the ability of these cities to invest in and reap the
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benefits of similar developments will be substantially reduced. i
It is an uncomfortable and yet undeniable fact that many of the
gains which will accrue to the City of Carlsbad as a result of
this development will come at the expense of nearby communities. ,
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C. THE GROWTH-INDUCING IMPACTS OF THE PROPOSED ACTIVITY UPON THE NEIGHBORHOOD AND/OR THE COMMUNITY
The expanded Plaza Camino Real will generate employment for
an additional 900 people, and provide retail services capable of
satisfying regional consumer demand. What is now vacant and non-
productive land will become an economically stable element of
' the community, complementary to surrounding land uses.
Although major expansion of public facilities and roadways
will not occur as a specific, direct result of the Plaza's
expansion, there will be a cumulative increase in demand for
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such services and improvements. Thus, in combination with near-
by developments, the project will tend to induce growth and generate
expansion of these facilities.
The proposed e.xpansion will strengthen the commercial
activity core which is now anchored by Plaza Camino Real. In
providing a centrally located and aesthetically pleasing retail
complex, it wizl- tend fo s,&$aulate residential growth in areas
nearby. The expanded Plaza will also stimulate additional
commercial growth eager to share in the consumer drawing power
established by the Plaza.
The creation of roughly 900 jobs will serve to induce (as
well as accommodate) population growth in the north County region.
Through the economic multiplier, the expanded Plaza will result
in a demand for goods and services which in turn will attract
others hoping to meet that demand. Hence, the growth-inducing I-<L. -
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iqpact of the expanded Plaza is sizeable in terms of future
planning efforts.
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Another growth-inducing impact of this project relates to
the considerable revenues which the expanded Plaza will generate.
Through these funds, the City will have a reliable source of
income which may be allocated to unrelated projects, such as
downtown commercial redevelopment,that will in themselves
tend to spur new growth and expansion.
It must be born in mind, however, that in many ways this
project is a product of previous growth inducements. Indeed, the
population boom of north San Diego County is in full force, and
the steadily expanding population base is a powerful stimulus
for projects such as this. By the same token, the project will
in turn attract additional growth as described above; the re-
lationship is cyclical and synergistic.
In summary, the proposed expansion of Plaza Camino Real
will induce commercial growth in its immediate vicinity and
will indirectly contribute to the growth of utility and public
services as well as general and overall population growth in
the Tri-City (Carlsbad, Oceanside and Vista) region. It will
accommodate consumer demand for a number of years to come and
will potentiate auxiliary improvements throughout the City of
Carlsbad during its life span.
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P
n. THE BOUNDARIES OF THE AREA WHICH MAY BE SIGNIFICANTLY AFFECTED BY THE PROPOSE D ACTIVITY
This section offers an indication of the boundaries of
those areas which may be directly affected by the expansion
of Plaza Camino Real.
PHYSICAL ENVIRONMENT
The following adverse impacts, if they occur, will be
limited in scope to the site boundaries.
1. Relatively large differences in settlement due to variations in underlying soil conditions.
2. Increased potential for erosion during the grading phase.
If siltation occurs as a result of erosion, it will tend
to accumulate in Buena Vista Creek, already subjgct to_mces&ve
silt.tion as a result of upstream development.
Surface water quality will tend to be degraded by the
addition of pollutants from both stationary and mobile sources.
Seismic activity would impact shoppers and employees
drawn from the region.
The possibility of landsliding on the exposed cut face to
the south could impact motorists entering or exiting the Plaza
from the south.
Dust and fumes generated during construction will create
adverse air quality conditions in the immediate locale.
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Regional air quality will suffer cumulative degradation
resulting from increased motor vehicle traffic as well as the
on-site consumption of natural gas and electricity.
BIOLOGICAL ENVIRONMENT
The addition of landscaping will beneficially affect the
property boundaries from a biological viewpoint.
The project will incrementally decrease the hunting territory
available to a few raptorial species.
Rodent populations now occupying the site will either
migrate to adjacent property or perish during the construction
phase.
Urban runoff from the completed expansion will accelerate ._ -
the artificial enrichment (eutrophication) of Buena Vista
Lagoon.
Erosion of the fill now occupying the site, and subsequent
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transport into the lagoon, will be eliminated. Thus sediment
input to the lagoon will be incrementally decreased.
Heavy equipment used during the construction phase may
create acoustical impacts sufficient to temporarily disrupt
wildlife activities in Buena Vista Creek, the eastern poation of
the lagoon, and northern portions of the Hosp eucalyptus grove.
HUMAN ENVIRONMENT
The project will provide an attractive and well-rounded
shopping facility able to accommodate consumer demands on a
regional bas is.
The employment opportunities generatedby the expansion will
primarily benefit residents of Carlsbad,Oceanside and Vista. Through
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economic multiplier, the jobs will create new demands. Inasmuch
as the projectwill represent a handsome net gain to the City
of Carlsbad (revenue minus costs), funds will be available to
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meet not only the local demands generated by the Plaza but also
support City-wide projects on a long-term basis.
The project will place an increased load on public services and
utilities as outlined below:
1. Police. Minor increase in surveillance.
2. Fire. Pgg-ential for disaster exceeds current service capabilities. Expansion of services is indicated al- though no specific plans are yet formulated. 3 f-
’ will impact nearby school districts without concomitant 3. Education. Increased labor force and auxiliary growth
iL.xevenue gain. i
4. Natural Gas. Supplies to be provided without difficulty
5. Electricit . Supplies to be provided by San Diego
by San Diego Gas and Electric Company.
dctric Company. resources and growing demand throughout the country, In response to dwindling
--fuel supplies may become marginally available in _future -ygaTK- - .
6. Solid Waste. Project will hasten theneedto locate a new landfill site.
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7. Tele hone. Extension of existing underground facilities hquired to serve the expanded Plaza.
8. Water. Extension of facilities may be required to serve the site.
9. Sewage. Connection with existing pipelines will be easily accommodated.
The generation of additional motor vehicle traffic as a
result of the proposed expansion will increase traffic volumes
upon nearby arterial roadways and, to a lesser but still
considerable extent, the entire circulation network linking
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Carlsbad with Oceanside, Vista and Escondido. Although the
planned imporvements should alleviate congestion upon these routes,
the vehicular increases will contribute directly to the deteriora-
tion of the local and regional air cells and will add incrementally
to the baseline acoustical environment.
Aesthetic alterations will impact the immediate property
but will complement the visual character of the surrounding area.
The project is aesthetically congruent with existing and planned
developments.
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SECTION IX
REFERENCES
The following references include not only published
documents, reports and letters, but also telephone and personal
conversations that served as the basis for factual statements
made within the report. It thus serves as both a bibliography
and a list of persons or organizations consulted, in conformance
with State and City Guidelines.
1.
2.
3.
4.
5.
6.
7.
a.
City of Carlsbad, Contents of Environmental Impact Reports; Revised February 5, 1975. .>
State of California, Guidelines for Implementation of the California Environmental Quality Act of 1970 (with recent amendments).
hfamaux, John, Liaison for the May Company Project, telecon with Sandra Gaffney, WESTEC Services, Inc.; June 6, 1975.
Wilson, Kenneth L., "Geologic Map of a Portion of the San Luis Rey Quadrangle, San Diego County, California", U.C. Riverside M.S. Thesis; 1972.
LeROy Crandall and Associates, "Report of Foundation Investigation, Proposed Shopping Center, El Camino Real near Vista Freeway, Carlsbad, California, for Plaza Camino Real"; August 12, 1966.
LeRoy Crandall and Associates ,"Report of Supplemental Soil Studies, Phase I1 Development, Proposed Shopping Center, El Camino Real near the Vista Freeway, Carlsbad, California, for Plaza Camino Real"; June 9, 1967.
City of Carlsbad, "Preliminary Geologic and Seismic Safety Element"; November 1974.
Moore, G.W., Off-Shore Extension of the Rose Canyon Fault, San Diego, U.3. Geological Survey Professional Paper 300-C; 972.
133
9. Weber, F.H., Jr., Geology and Mineral Resources of San Diego
County, California, County Report 3: California Division of Mines and Geology; 1963.
10. County of San Diego, Environmental Development Agency, Integrated Regional Environmental Management Project, Natural Resou5ces Inventory (a series of published, reports
and extensive unpublished file data on San Diego County environmental conditions); undated
11. California Division of Mines and Geology, Urban Geology, Master Plan for California, Bulletin 198; 1973.
12. State of California, Water Resources Control Board, Water Quality Control Plan (Interim), San Diego, Basin 9; June 1971,
13.
14.
Department of the Army, Corps of Engineers, Flood Plain Inforrnation,Buena Vista Creek; July 1973.
State of California, Department of Water Resources, Ground Water Occurrence and Quality: San Diego Region, Bulletin 106-2; June 1967.
15. Commander, Naval Weather Service Command, #SMOS (Summary of Meteorological Observations, Surface), Job No. 72006, Camp Pendleton, California, Prepared by Officer in Charge, Naval Weather Service Environmental Detachment, Federal Building, Asheville, North Carolina; March 1973.
16.
17.
Carlsbad Chamber of Commerce, Meteorological Data; undated.
California Native Plant Society, Inventory of Rare and Endangered Vascular Plants of California, Edited by IV. Robert Powell, Special Publication No. 1; 1974.
la.
19.
20.
California Department of Fish and Game, At the Crossroads: A Report on California's Rare Fish and Wildlife; 1974.
Craig, Alan M., Survey of California Least Tern Nesting Sites, Department of Fishand Game, State of California; 1971.
Bender, Kristen, California Least Tern Population and
Nesting Survey, Department of Fishad Game, State of
California; 1974.
Burns, William, Ecological Report for San Diego, San Diego Natural His tory Museum; 19 71. 21.
22. Bury, R. Bruce, Status Report on California's Threatened Amphibians and Reptiles, California Department of Fish and Game, Inland Fisheries Administrative Report No. 72-2; 1971.
134
I
2 3.
24.
25.
26.
27.
28.
29.
30 .
31.
32.
33.
34.
35.
36.
37.
California Department of Fish and Game, Sport Fishing Regulations; Effective March 1, 1975.
Arbib, R., The Blue List for 1975, American Birds 28(6): 971-974; 1974.
Letter from Mike Evans, County of San Diego; August 1, 1974.
Stebbins, G.L. and J. Major, Endemism and Speciation in the California Flora, Ecol. Monogr. 35 (1) : 1- 35 ; 1965.
Stanbro, Philip W.,Buena Vista Lagoon and Its Use, M.S. Thesis, San Diego State University; 1971.
1
California Administrative Code, Division 1 of Title 14, Fish and Game Commission Actions, Natural Resources; 1974.
Environmental Development Agency, Preliminary Conservation Element, San Diego County General Plan, San Diego County; June 1975. ...
King, Thomas F., Michael J. Moratto and N. Nelson Leaonard 111, "Recommended Procedures for Archaeological Impact Evaluation", Archaeological Survey Laboratory, University of California, Los Angeles; 1974.
Rogers, Malcolm, "The Stone Art of the San Dieguito Plateau", American Anthropologist, 31:454-67, Menasha; 1929.
Rogers, Malcolm, Ancient Hunters of the Far West (Ed. by Richard F. Pourade), San Diego: Copley Press; 1966.
Wallace, William, J., "A Suggested Chronology for Southern California Coastal Archaeology", Southwestern Journal of Anthropology, Vol. 11, No. 3, pp. 114-130; 1955.
Warren, Claude N., D. Gathering Complexes o 1961 Annual Reports , Survey, Los hgeles,
L. True, and Ardi f Western San Die University of Cal California; 1961.
th A. go co iforn
Eud
UtY ia A
.rey, "Ea
9- 3960- rchaeolo
,rly
gical
Moriarty, James R., "The San Dieguito Complex: Suggested Environmental and Cultural Relationships", Anthropological Journal of Canada. Vol. 7, No. 3, pp. 1-18; 1969.
True, D.L., "An Early Complex in San Diego County, California", American Antiquity, Vol. 23, No. 3, 255-263, Salt Lake City; 1959.
Meighan, Prehis to 1954.
Clement W., "A Late Complex in Southern Ca rytl, Southwestern Journal of Anthropology, 1 if o rnia 10:215-27;
135
3 8.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
Moriarty, James R., George Shumay and Claud Warren, "Scripps Estates Site 1 (SDi-525): A Preliminary Report on an Early Site on the San Diego Coast", 1958-1959 Annual Report, pp. 185-216. University of California Archaeological Survey, - Los Angeles; 1959.-
Harding, Mabel, "La Jollan Culture',', El Museo, Vol. 1, No. 1, San Diego; 1951.
Shipek, Florence, The Autobiography of Defina Cuero, Banning, California: Malkai Museum Press ; 1970.
Strong, William D., "Aboriginal Society in Southern California",
University of California Publications in American Archaeology and Ethnology, Vol. 26, No. 0, pp. 1-358, Berkeley; 1929.
Kroeber, Alfred L., Handbook of the Indians of California, (3rd Edision) Berkeley: California Book Company; 1970.
Rogers, Malcolm, "An Outline of Yuman Prehistory", Southwestern Journal of Anthropology, Vol. 1, No. 1, pp. 167-198; 1945.
Mr. Rossal, City of Carlsbad Police Department, telecon with Douglas Wood, WESTEC Services, Inc.; June 12, 1975.
Chief Anear, City of Carlsbad Fire Department, telecon with Douglas Wood, WESTEC Services, Inc.; June 12, 1975.
Mr. Hitt, Assistant Administrator, Tri-City Hospital, telecon with Douglas Wood, WESTEC Services, Inc.; June 11, 1975.
Mr. Lance, Carlsbad Unified School District, telecon with Sandra Gaffney, WESTEC Services, Inc.; June 17, 1975.
Everberg, Don, San Diego Gas and Electric Company, telecon with Douglas Wood, WESTEC Services, Inc.; June 11, 1975.
Van Orrt, Don, McDougal Sanitation, telecon with Douglas
Wood, WESTEC Services, Inc.; June 11, 1975.
Breitenfeld, Howard, Pacific Telephone Company, telecon with Douglas Wood, WESTEC Services, Inc.; June 12, 1975.
Rogoway, Larry, Shuirman - Rogoway Engineering, telecon with Douglas Wood, WESTEC Services, Inc.; June 11, 1975.
Flanagan, Tim, City of Carlsbad, Engineering Department, telecon with Douglas Wood, WESTEC Services, Inc.; June 11, 1975.
Levander, Partridge and Anderson, Inc., Financial Impact Analysis, Expansion of Plaza Camino Real, Carlsbad, Calif- ornia; September 30, 1974.
." 'I
136
54. Carlsbad Chamber of Commerce, Capsule History of Carlsbad; undated.
Carlsbad Chamber of Commerce, 1975 Business Directory. 55.
56. Carlsbad Chamber of Commerce, Carlsbad Population Make-up ; April 1973.
57. Federal Highway Administration, U.S. Department of Transportation', Fundamentals and Abatement of Highway Traffic Noise; June 1973.
58. State of California, Traffic Volumes on California State Highways, District 11, Department of Transportation; 1963- 1973.
59.
60.
61.
Telephone communication with Caltrans, San Diego; June 10, 19 75. r Comprehensive Planning Organization of the San Diego Region, Land Use Plan Palomar Airport; May 1974.
LeRoy Crandall and Associates, "Inspection and Testing of ComDacted Fills. T.B.A. Suildinn Areas. Plaza Camino Real Shopping Center; Near El Camino-Real and Vista Freeway, Carlsbad, California, for the Plaza Camino Real"; February IS, 1968.
62. LeRoy Crandall and Associates, "Final Report, Settlement of Surcharges Area, Proposed Shopping Center, El Camino Real Near the Vista Freeway, Carlsbad, California, for Plaza Camino Real; October 2, 1968.
63. Donovan, N., "Earthquake Hazards for Buildings", Building Practices for Disaster Mitigation, Building Science Series 46, National Bureau of Standards, U.S. Department of Commerce, Washington D.C.; 1973.
84. Coulter. H.W.. Waldron. H.H. and Devine, F. "Seismic and Geoiogic Siting Considerations for fiuclear Facilities", Proceedings on the Fifth World Conference on Earthquake Engineering, Paper No. 302, Rome; 1973.
65. U.S. Environmental Protection Agency, Supplement No. 2 for Compilation of Air Pollutant Emission Factors, Second Edition; September 1973.
66. i San Diego County Air Pollution Control District, Air - Pollution Quarterly, Annual Report; May 21, 1974.
I
137
67.
68.
69.
70.
71.
72.
73.
74.
75
76.
77.
78.
79.
80.
81.
/
U.S. Department of Commerce, Environmental Sciences Services
Administration (now National Oceanic and Atmospheric Admini- stration), Environmental Data Service, National Weather Records Center, "Tabulation 111, Daily Mixing Depth and Average Wind Speed, Station: 03131 - San Diego, California, Period of
Record: 1/60 - 12/64", Asheville, N.D.; July 1968.
U.S. Environmental Protection Agency, Water Pollution Aspects of Street Surface Contaminants; November 1972.
City of Carlsbad, General Plan, Land Use Element; October 15, 1974.
Duncan and Jones, A Framework for Remedial Action: The Inner City, Carlsbad, California; June 1971.
Pekis, Ted, IBM Corporation (Orange County), telecon with Sandra G. Gaffney, WESTEC Services, Inc.; June 10, 1975.
Federal Highway Administration, U.S. Department of Transporta- tion, Policy and Procedure Memorandum 90-2; February 8, 1973.
Comprehensive Planning Organization, Transportation Noise Contours, prepared by Wyle Laboratores; November 1973.
Cal Poly, Pomona, the Coastal Lagoons of San Diego County, Laboratory for Experimental Design; 1971.
Weibel, S.R., Urban Drainage as a Factor in the Eutrophication. In: Eutrophication: Causes, Consequences, Correctives,
Proceedings of a Symposium, National Academy ot Sciences, Washington, D.C.; 1969.
Sartor, James D. and Gail Boyd, Water Pollution Aspects of
Street Surface Contaminants, Environmental Protection Agency
Office of Research and Monitoring, PAP-R2-72-081; 1972.
Mr. Sanchez, The May Company, telecon with Sandra Gaffney, WESTEC Services, Inc.; June 5, 1975.
Environmental Protection Agency, The Effects of Noise on Wildlife and Other Animals, Office of Noise Abatement and Control; 1971.
Coles, Robert, Carlsbad Housing Authority, personal conversa- tion with Sandra Gaffney, WESTEC Services, Inc.; May 29, 1975.
Personal conversation between Don Agatep, City of Carlsbad, John Mamaux, representing May Store Shopping Center, Inc.; and F.O. Round, Jr., WESTEC Services, Inc.; May 20, 1975.
Carlsbad Chamber of Commerce, Economic Data, City of Carlsbad, California, 92008; January 1975.
City of Carlsbad, The General Plan; 1965.
138
s-
83. Lampman and Associates, Memorandum entitled "Brief Analysis of Three Proposed Shopping Centers"; November 13, 1973.
84. William Pereira Associates, Master Plan Report Palomar
Airport; January 1, 1975.
85. Agatep, Don, Planning Director, City of Carlsbad, personal conversation with Sandra Gaffney, WESTEC Services, Inc.;
June 10, 1975.
86. Mr. Dana Hield, City of Carlsbad Planning Department, Comments on the Preliminary Draft EIR for Plaza Camino Real Expansion; June 30, 1975.
87. Crabtree, Bob, Archaeological Researoh Incorporated, telecon with Sandra GafEney, WESTEC Services, Inc.; July 1, 1975.
88. San Diego Evening Tribune; "Carlsbad; Nice Place to live ... if you have what it takes"; January 7, 1975.
89. Mamaux, John, Representing May Store Shopping Center, Inc., telecon with Fay Round, Jr., WESTEC Services, Inc.; June 26, 1975.
4
139
APPENDIX A
BIOLOGICAL INVENTORY
A- 1
A- 2
APPENDIX A
BIOLOGICAL INVENTORY
A biological field survey was carried out to develop a bio-
logical inventory of the property. Qualitative studies were made
o’f birds, mammals, reptiles, amphibians and plants. The survey
period accounted for 3 man-hours of observations.
Sampling period:
May 30, 1975 3:OO p.m. - 6:OO p.m.
Observations were made throughout the entire property by car
and foot. Records were kept of animals and plants sighted. Bird
observations were made with the aid of 10 x 50 binoculars.
Scientific nomenclature for the flora and fauna follows that of
the following sources:
Flora
Munz, P.A. 1974. A Flora of Southern California.
University of California Press, Berkeley. 1086 Po
Fauna
Burt, W.H. and R.P. Grossenheider. 1964. A Field Guide to the Mammals. Houghton Mifflin Co., Boston. 284 p.
Peterson, Roger Tory. 1961. A Field Guide to Western Birds. Houghton Mifflin Co., Boston. 309 p.
Stebbins, R.C. 1966. A Field Guide to Western Reptiles and Amphibians. Houghton Mifflin Co., Boston. 279 p.
A- 3
BIOLOGICAL SPECIES LIST
Dicotyledoneae
Aizoaceae - Carpet-Weed Family
Carpobrotus edulis Hottentot-Fig
Apiaceae (Umbelliferae) - Carrot Family
Foeniculum vulgare Sweet Fennel
Asteraceae (Compositae) - Sunflower Family
Baccharis pilularis ssp. consanguinea
Baccharis glutinosa
Centaurea melitensis
Cotula coronopifolia
Gnaphalium beneolens
Haplopappus venetus ssp. vernms
Western Ragweed
Coyote Brush
Mule Fat
Tocalote
Brass-Buttons
Everlating
Coastal Isocoma
Hemizonia fasiculata Tarweed
Heterotheca grandiflora Telegraph Weed
Matricaria matricarioides Pineapple Weed
Sonchus asper Sow-Thistle
Stephanomeria virgata
Xanthium strumarium -_ Stephanomeria
Cocklebur var. canadense
A- 4
Borginaceae - Borage Family
Heliotro ium curassavicum Chinese Pusley +at-
Brassicaceae (Cruciferae) - Mustard Family
Brassica nigra
Sisymbrium sp.
Black Mustard
Mustard
Chenopodiaceae - Goosefoot Family
At riplex semibaccata Australian Saltbush
Salsola iberica Russian Thistle
_.
Fabaceae’(Legibninosae) - Pea Family
. ., Lotus scoparius
Lotus sp.
Lupinus sp.
Medicago polymorpha
Melilotus indicus
Polygonaceae - Buckwheat Family
Polygonum aviculare
Rumex salicifolius -~
Rumex crispus
Salicaceae - Willow Family
Salix lasiolepis
Solanaceae - Nightshade Family
Nicotiana glauca
Deerweed
Lotus
Lupine
Bur Clover
Yellow Sweet Clover
Wire Grass
Wi 1 low Dock
Curly Dock
Arroyo Willow
Tree Tobacco
A- 5
Solanum sp. Nightshade
Urticaceae - Nettle Family
Urtica holosericea
Monocotyledoneae
Cyperaceae - Sedge Family
Scirpus sp.
Poaceae (Gramineae) - Grass Family
Avena sp.
Bromus mollis
Bromus rigidus
Bromus rubens
Cortaderia atacamensis
Hordeum sp
Lolium sp.
Polypogon monspeliens is
Typhaceae - Cattail Family
Typha sp.
FAUNA
Rep t i 1 es
Anguidae - Alligator Lizards
"Gerrhonotus multicarinatus ssp. webbi
Nettle
Bulrush, Tule
Wild Oats
Soft Chess
Ripgut Grass
Foxtail Chess
Pampas Grass
Wild Barley
Rye g r as s
Rabbitfoot Grass
Cattail
San Diego Alligator Lizard
I
A- 6
Colubridae - Colubrids
f
"Pituophis melanoleucus
SSD. annectens
Iguanidae - Iguanids
*Scelo orus occidentalis +s er i a tus
*Ut - a s t ansbur iana ssp. hesperis
Amphibians
Bufonidae - Tree Toads
"Bufo boreas -
Hylidae - Treefrogs
*Hyla regilla
Birds
San Diego Gopher Snake
Great Basin Fence Lizard
California Side-Blotched
Western Toad
Pacific Treefrog
Accipitridae - Hawks, Kites, Harriers, Eagles
"Buteo iamaicensis Red-Tailed Hawk
Elanus leucurus
Anatidae - Swans, Geese, Ducks
Anas - cyanoptera
White-Tailed Kite
Cinnamon Teal
Charadriidae - Plovers, Turnstones, Surfbirds
*Charadrius vociferus Killdeer
Columbidae - Pigeons, Doves
Zenaida macroura Mourning Dove
A- 7
Corvidae - Jays, Magpies, Crows
Corvus corax
Falconidae - Caracaras, Falcons
*Falco sparverius
Fringillidae - Grosbeaks, Finches,
*Carpodacus mexicanus
*Zonotrichia leucobhrvs
Hirundinidae - Swallows
Petrochelidon sp.
Icteridae - Meadowlarks, Blackbirds,
Anelaius Dhoeniceus
American Kestrel
Sparrows, Buntings
House Finch
White-Crowned Sparrow
Sturnella nenlecta
Mimidae - Mockingbirds, Thrashers
*Mimus Dolvnlottos
Sturnidae - Starlings
"Sturnus vulgaris
Tyrannidae - Tyrant Flycatchers
Tvrannus verticalis
Common Raven
Swallow
Orioles
Red-winged Blackbird
Western Meadowlark
Mockingbird
Starling
Western Kingbird
Mammals
Cricetidae - Mice, Rats, Voles
*Peromyscus maniculatus Deer Mouse
A- 8
I 1,
*Reithrodonthomys megalotis 'Western Harvest Mouse
Geomyidae - Pocket Gophers
*Thomomys bottae Valley Pocket Gopher
Heteromyidae - Pocket Mice, Kangaroo Mice, Kangaroo Rats
"Perognathus fallax San Diego Pocket Mouse
Leporidae - Hares, Rabbits
i. Sylvilagus auduboni Desert Cottontail
Mustelidae - Skunks
*Mephitis mephitis Striped Skunk
"Mustela frenata Longtail Weasel
"Spilogale putoris Spotted Skunk
Sciuridae - Squirrels
Citellus beecheyi California Ground Squirrel
,
* Species expected to be present based on range and habitat.
A- 9
APPENDIX B
ARCHAEOLOGICAL RECORD SEARCH
B- 1
!
.I 1350 El Prado, Balboa Park, San Diego, California 92101, Telephone (714) 239-2001 Page 1 of 2
REPORT ON ARCHAEOLOGICAL SITE FILES RECORD SEARCH
Source of Request: WESTEC Services - Richard L. Carrico
Date of Request: 1 June 1975 (D ostmark 3 June 1975) (x)Letter ( )Telephone ( ) In Person
I
I I I Date Request Received: 4 June 1975 (x)Map Received (x )Map Returned
I Name of Project: Mav Comanv Ex tension
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( ) The Museum of Man files show no recorded sites for the project area.
(XI) The Museum of Man files show the following sites
the project area.
( )within &)in the vicinity of
Site No. w-1'35 Culture(s): Sari Diemito 11. La Jolla I1
Description: Slough terrace camps; cobble hearths, very low shell and charcoal con-
tent; La Jollan manos and metates, San Dieguito blades.
Site No. W-136 Culture(s): La Jolla 11, trace of Luisezo
Description: Highland winter camp; many cobble hearths, manos and metates: flaked
tools rare; shell absent; one arrowshaft straightener.
Site No. W-137 Culture(s): Luiseio, trace of La Jolla 11.
Description: Highland accretion midden: cobble hearths rare; sherds very common:
tubular pipe, metates, mortar, arrowpoints; shell content mostly donax.
Site N0.W-138 Culture(s): La Jolla 11, pre-pottery LuiseGo
Description: Slough terrace and slough margin midden: cobble hearths rare: artifacts
virtually absent: shell and charcoal mesent in midden.
Site N0.W-139 Culture(s): La Jolla 11. LuiseGo. trace of San Diemito I1
Description: Hivhland accretion midden: cobble hearths: high artifact co-
low shell and charcoal content: wide range of artifact tnes.
Please note: The project area may contain archaeological resources in addition to those
noted above. This report is made from San Diego Museum of Man files only
and may not include data pertaining to localities other than those covered
in previous Museum of Man surveys or gathered by other institutions or by
individuals.
Record check by:Grace Johnson/Ken Hedges
Date:6 June 1375 Signed :
B- 3
SAN DIEGO MUSEUM OF MAN
1350 El Prado, Balboa Park, San Diego. California 92101, Telephone (714) 239-2001 Page 2 of 2 I
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t REPORT ON ARCHAEOLOGICAL SITE FILES RECORD SEARCH
Source of Request: \iESTEC Services - ftichard L. Carrico I
I Name of Project: May Company Extension
Site No. 1f-140 Culture(s): La Jolla 11, LuiseGo
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Description: Biphland intermittent camps; cobble hearths; small tanks cut into sand-
stone (historic?): shell and charcoal present: sherds common.
Site No.jq-141 Culture(s): La Jolla 11. Luiseio, trace of San Diemito 11, nossible La
Jolla
Description: Concentr ated slough terrace midden: cobble hearths: high shell and
oal content: nrde r awe of stone and shell artifacts: Dotsherds.
Culture(s) : San Diemito I1 and III. L a Jolla 11. Lu iseno.
Description: Slo~gb terrace 9CCUD At1 'on: cobble hearth s: flaked st one tools and
ere-s: low shell content in La Joll an midden
- Site No. \-142
Site No. Culture(s):
Description :
Site No. Culture(s) :
Dencriatian:
Site No. Culture(s) :
Description:
Site No. Culture(s):
Description:
Site No. Culture(s) :
Description :
Site No. Culture(s) :
Description:
B- 4
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19
SAN DIE00 STATE UNIVERSITY
Department of Anthropology 5402 College Avenue/ San Diego, California 92182 '
REPORT ON ARCHAEOLCX3ICAL SITE F'ILES RECORD SEARCH
Source of Request: WESTEC Services (Rlohard Carrioo)
Date of Request: June 1, 1975 a) Letter ( ) Telephone ( In Person
Date Request Received: June 3, 1975 (X) Map Received ('1 Map Returned
Name of Project; May Company Extension
( ) The San Diego State University files show no recorded sites for the project area.
(x) The San Diego State University files show the following-sites ( within 6) in
the vicinity of the project area.
Site No. SDI-627 Culture(L3) :
Description: Campsite. largelv destroved fM4lcnlm Rngmra 1 142:
RVW q6) -,
Site No. SDI-628 Culture(8):
Description: Large CaUlDSite 5 manos. 2 metate fragment 5, 2
5 cho
Site No. SDI-629 Culture(s):
Description: Campsite, heavy shell content, site 99% destroyed
Site No. SDi-630 Cultu.re(s):
Description: Large campsite, heavy shell conoentration
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Site NO. SDi-631 Cd.ture(s) :
Description : Large campsite, 22 manos, metate fragment, 11 ohoeper
3 cobble pestlea, 12 hammerstones, a shaped pestle fragment
Site No. Culture (s> :
Description:
NOTE: This report includes only that information available from the San Diego State
University files and may not include data on file at other institutiqns.
lack of sites recorded in our files cannot be taken as assurance of the
absence of archaeological materials.
, remains are encountered during the course of construction, a qualified
archaeologist should be notified. !
A
If it should occur that any cultural
Record check by:
Date: June 3, 1975 Signed:
B- 6
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APPENDIX C
FINANCIAL IMPACT ANALYSIS
c- 1
C- 2
.
FINANCIAL IMPACT ANALYSIS
EXPANSION OF PLAZA CAMINO REAL'
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Prepared for
The City of Carlsbad
September 30, 1974
levander, partridge & anderson, inc.
eccnomics and development consultants c- 3
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11.
111.
IV.
v.
TABLE OF CONTENTS
Introduction
SUMMARY OF FINDINGS AND CONCLUSIONS 1. The Center 2. Existing Retail Analysis 3. Development A1 ternatives 4. Projected Retail Sales 5. Housing Growth Impact 6. 7. Sumnary of Financial Impact Costs and Revenues From the Center
REG1 ONAL SHOPP I NG FAC I L I TI ES 1 .' The Existing Center 2. Proposed Expansion 3. Other Regional Centers 4. A1 ternative Sites for Regional Expansion 5. Other Local Retail Facilities
RETAIL SALES ANALYSIS 1. Carlsbad Perspective 2. El Camino Plaza Market Analysis 3. Retail Sales Projections 4. Alternative Sales Projections 5. Impact on Other Carlsbad Retail Faciliities 6.
HOUSING IMPACT ANALYSIS 1. Housing Growth Causes 2. Historical Growth Patterns 3. Develcrper Interviews 4. A1 ternative Population Forecasts
Net Impact on Carlsbad Sales
CITY REVENUES AND COSTS 1. Revenues 2. Costs of Population Growth 3. Plaza Camino Real Service Costs 4. Requested Public Improvement Cost . 5. Net Financial Impact
fevander, partridge & anderson, inc.
economics and development consultants . c-4
Page Number
1
3 3 3 4
.. 5 6 8
11 11 11 ' 14 15
17 17 24 29 32 33
35 37 37 42
44 47
51 54 56
TABLES
1.
2. 3. 4.
5. 6.
7. 8. 9. 10. 11. 12. 13. 14. 15.
16. 17. 18. 19.
20. 21. 22. 23. 24.
TABLE OF CONTENTS (continued)
Financial Impact of Expanding
Stores at Plaza Camino Real Building Areas Plaza Camino Real Taxable Sales-City of Carlsbad, 1967-1974 Annual Retail Sales by County ' Median Income and Sales per Capita
Carlsbad Retail Sales by Category, 1973 San Diego County Retail Sales by Category Sales at Other Carlsbad Stores, 1968-1973 Estimated Plaza Camino Real Sales by City Market Area Population Potential Regional Center Sales per Capita Plaza Camino Real Projected Market Potential A1 ternative Regional Center Sales Projections Net Effect of Plaza Camino Real Expansion on Carlsbad Retail Sales Actual Papul ati on Growth Trends Devel opment Companies I ntervi ewed Summary of Builder Interviews Revenues Generated by Plaza Camino Real
Shopping .Center Val ues Carl sbad per Capita Revenue Factors Carlsbad per Capita Expense Factors Service Cats for Pliiza Ccmino Real Expansion Financial Impact of Expanding
Plaza Carnino Real
North County Cities
Expansion
Plaza Camino Real
levander, partridge & anderson, inc.
economics and development Consultants
Page Number
9 12 13 18 19
20 21 22 23 24 25 27 20 3'1
34 38 40 41
45 46 49 50 55
57
c- 5
Introduction
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Levander, Partridge & Anderson, Inc. was retained by the City of Carlsbad to evaluate the financial impact on city finances of a proposed expansion of the Plaza Camino Real regional shopping center. The existing center totals approximately 552,000 square feet in gross leaseable area, and an additional 450,000 square feet has been proposed, to include Sears and Broadway department stores as well as mall shops.
The developer has requested that the City contribute towards certain improvements for the center, through establishment of a parking assessment district or other procedures. economically infeasible without some form of financial assistance, and that the center will create 2 substantial net benefit to city finances, primarily through sales and property tax revenues. The purpose of our analysis was to provide a basis of factual information to assist the City Council in their decision-making in this regard. More specifically, our primary objectives were as follows:
The developer's position is that the center expansion may prove
o Project retail sales at the proposed expanded center, and determine the net effect of center expansion on retail sales transactions within Carlsbad.
o Project the increase in revenues that will accrue to the city on an annual basis from development of the center, from sales taxes, property taxes, or other sources.
o Determine the extent to which expansion of the center may effect housing and population growth in Carlsbad.
Project over a 20-year period the overall net effect of the expanded center on muncipal costs and revenues. o
Our analysis and conclusions are based on information from a variety of sources. Of particular value were the following:
o Inspections. Inspections of the existing Plaza Camino Real center, other retail concentrations in the area, and alternative site locations.
o Retailer Interviews. Information regarding trade areas, customer origins, actual and projected sales, development costs and other factorswereprovided by representatives of the May Company, Carter Hawley Hale, and J. C. Penney Company.
City Staff. Information and assistance in analysis of current retail sales, business activity, city revenues, service costs, and other factors were provided by a variety of City departments, including the City Manager, City Clerk, Finance Department, Planning, Public Works. Police, and Fire Department.
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General Merchandise May Company J.C. Penney Wool worth ' s
Apparel Adorable Shop Gambles Contempo Casuals Oorothe Maternity Fashion Conspiracy Foxmoor Gene's Jacobson's Lauf er ' s Louisa Bridals Marlene Fabrique Miller's Outpost Mode O'Day Modern Woman Park1 ane Hosiery Petri es Rebel Shop Salrn' s Shelli's Underground Sweetbri ar
Shoes Gig's Jr. Bootery
Table 2 STORES AT PLAZA CAMINO REAL
Hardy Shoes Kinney Shoes Leeds Regal Shoes
Streichers Thom McAn Universal Boot Shop
House ha1 d Interior Systems Magic Greenhouse Singer
Specialty Stores Arnolds Bed & Bath Carlsbad Picture .Center Chess King Fine1 1 Jewelers Flynn's Candle Shop Hallmark Carousel
Specialty Stores Continued House of Fabrics King's Music Center Mediterranean Imports Mission Bell N' Things Merle Norman Pickwick Books Pier 1 Rug Crafters She1 don Jewel ers Tobacco Lane Toy World The Wherehouse .
Food - The Goody-Goody Harvest House Nature Food Center Orange Julius Pope's Ki tchens
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Services, Other Central Federal Savings Crocker Bank Cinema Plaza Gloria Marshal Dr. Locken Magic Razor Metcal f Studio Plaza Travel John Robert Powers
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Esi sting Area
Table 3 BUILDING AREAS
PLAZA CAMINO REAL
May Company
J.C. Penney
Mall Stores
Total Existing
Proposed Area
Sears
Sears Auto Center
Broadway
Broadway Auto Center
Penneys Auto Center Expansion
Ma71 Stores
Total Expansion
Total GLA
Source: The May Company
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Gross
Leaseabl e Area
150,000
156,756
245,845
552,601
1 33,848
18,928
156,000
7,500
2,520
131,085
449,881
1,002,482
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and is a limiting factor in Plaza Camino Real's penetration of the markets of Escondido and cornunities to the north and northeast portion of the county. addition, a Montgomery Ward department store is located at the 150,000 square foot Midtown Plaza center in Escondido.
In
The nearest regional facilities south of Plaza Camino Real are the Mission Valley and Fashion Valley regional shopping centers at the intersection of Interstate Highway 8 and U. S. 395, approximately 30 miles south of Carlsbad. Fashion Valley totals over 1,100,000 square feet, and includes Penney's, Broadway, Rubinson's, Buffums' , and J. Magnin's department stores, thus covering the range from moderate to high price and quality. The Mission Valley center totals 1,250,000 square feet, and includes May Company and Montgomery Ward department stores, as well as a Newberrys junior department store. these centers include -a very extensive array of apparel and specialty stores. Both of
At the present time, the wide variety of store types and quality serves to draw customers from all areas of the North County, including Oceanside and Carlsbad. These centers outdraw Plaza Camino Real by a considerable margin in Del Mar, Solana Beach, and other cornunities located midway between these centers and Plaza Camino Real.
In addition to the existing competition, two proposed centers in North County area were
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University-La Jolla Shopping Center. This center has been in the planning stagss for over two years, and current plans czl? for over 600,000 square feet of gross building space with Sears and Broadway as the primary anchors. Subsequent phases are planned to add one or two department stores and several hundred thousand feet of building space. This center is proposed for the corrier of La Jolla Vi1lage Drive andGenesee Avenue, over 20 miles south of Plaza Camino Real. I i kely, and when completed the center wi 11 provide significant competi ti on, particularly i n the Del Mar-San Diegui to areas.
Completion of the center within twG to three years appears
San Diego Center-Del Mar. A regional shopping center of approxi- mately 500,000 square feet, anchored by two major department stores, has been in planning for a site east of Interstate 5 on Villa de La Valle Road near Del Mar. This center would be less than 15 miles from Plaza Camino Rea7 and would represent very significant competition. However, this center is apparently still in the preliminary planning stages, and if the University center is devel- oped it would very possibly forestall this project.
4. ALTERNATIVE SITES FOR REGIONAL EXPANSION
If Plaza Camino Real.is not expanded, the growing population of the market area wi 71 create a demand which eventual ly will be satisfied through development of regional facilities elsewhere in the surrounding areas. We undertook an
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evaluation of potential sites for regional center development within the market area. After conducting interviews and driving inspections, several sites which amear sui table for development were identified. These include the fol1 owi ig:
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Highway 78 at El Camino Real, Oceanside. . Directly.north of Plaza Camim Real. area of over 30 acres suitable for shopping center development, although the terrain will create certain development problems.
This site has been graded, and provides a total site
Highway 78 at Colleqe Boulevard,,Oceanside. Two miles east of Plaza Camino- Real, approximately 40 acres are available south of the freeway. A small convenience center with Safeway and Thrifty variety store is under construction on this site, but sufficient additional acreage remains.
1-5 at Palomar Airport Road, Carlsbad. at this site sui table for regional shopping center development, although this site is less accessable to the population of Vista and Oceanside. '
Extensive acreage is available
Oceanside Boulevard at 1-5, Oceanside. The current site' of the municipal golf course has been considered for regional shopping center development, although the existing Fed Mart on the key corner of this parcel limits its desirability for regional development.
In addition to these locations., many other areas throughout the three-city area have been considered for development of department stores or small regional centers. However, in our judgment a true regional center must be located close to either Intqrstate Highway 5 or State Highway 78, preferably near the center.
of population for the three-city area. these freeways is not physically feasible, the existing El Camino Plaza Real location is very nearly ideally located in terms of population distribution
and access. In our judgrent, the E1 Camino Plaza site is superior to the other sites surveyed, and if expansion is not undertaken at this site the most .
attractive a1 ternative sites are the Oceanside location directly across High- way 78, and the site at Palomar Airport Road and 1-5.
Since development at the intersection of
5. OTHER LOCAL RETAIL FACILITIES
Other retail facilities in Carlsbad and the imediately surrounding cornunities are limited to neighborhood shopping centers, freestanding discount department stores, and downtown strip commercial areas. Shopping centers in Carlsbad include Poinsettia Plaza, with 14 stores totalling approximately 50,000 square feet at Elm and Interstate 5; and Tamarack Center, an attractive neighborhood center anchored by a, Safeway i'larket and Thrifty Drug and Discount store, with five other convenience stores.
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The central business area of Downtown Carlsbad, mostly along State Street north of Oak Avenue, includes over 30 stores, including antique stores, apparel, auto- motive parts and repair, household furnishings , appliances, candy, shoes, tobacco, and a variety of other specialty and apparel stores. From compilation of sales data it is apparent that the overall sales at downtown stores of the types normally found in regional centers, represents a fraction of the volume at the Plaza Camino Real mall stores.
Carlsbad' s other significant retai 1 concentration is at La Costa. A1 though relatively small, this center includes several good quality apparel and specialty stores, in addition to specialty and gift stores in the resort complex.
Retail facilities in Oceanside include several small neighborhood shopping centers, the downtown strip commercial areas on State Street centered about Mission Street, freestanding Fed Mart and K Mart discount department stores, and three large neighborhood shopping centers which include Levitts Furniture, Toys R Us, Grants, and Longs Drug and variety store, in addition to food markets and nail stores. for the Plaza Camino Real center. All of these represent only very indirect competition
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III RETAIL SALES ANALYSIS
I. CARLSBAD PERSPECTIVE
Table 4 illustrates sales subject to sales and use taxes in the City of Carlsbad, over the past seven fiscal years. As shown, sales have increased rapidly, at a compound rate of over 40% annually over this period. This rate . of increase is attributable to several factors, including inflation, the devel- opment of Plaza Camino Real center, the annexation of La Costa and its substan- tial retail facilities, increasing population and average incomes in the area, and the inclusion of gasoline sales subject to sales taxes in 1973. At the present time, retail sales in Carlsbad are exceeding $85 million annually. Approximately 89% of these sales are generated by retail stores and gas staions, the remainder from business and personal services and industrial transactions subject to sales or use taxes.
Carlsbad has a high level of retail activity in relation to its population. As shown in Table 5, in 1973 taxable sales in the San Diego County as a whole equaled approximately $1,863 per capita, while sales in Orange and Los Angeles Counties slightly exceeded $2,000 per capita. As shown in Table 6, Carlsbad's sales level of $3,393 per capita was over twice that of Vista, appraximately 90% greater than in Sari Marcos, and Over 65% higher .thar, in Ocearxide. with a regional center and several substantial cornunity centers, has an even higher level of per capita retail sales, equal to $4,136 in 1973.
Since the median income of Carlsbad residents is roughly comparable to the County as a whole, the per capita retail sales generated by City residents is quite. close to the countywide average, approximately $1,860 in 1973. sales within the City are over 82% greater than the countywide average, on a per capita basis. Consioering that a substantial percmtage of purchases by Carlsbad residents takes place in retail stores in San Diego City and other locations outside of Carlsbad, we estimate that residents of other areas account for over half of the total retail sales realized within the City.
Esccmdida
However, retail
Table 7 presents a breakdown of 1973 retail sales in Carlsbad, by type of store.. In comparing the per capita figures with the countywide data in Table 8, the impact of Plaza Camino Real is apparent. Tenants of the center consist primarily of department stores , apparel stores , and special ty stores, and Carl sbad' s per capita sales in these three categories are over three times the countywide level. twi'ce that for the county as a whole, primarily because of the La Costa resort and the considerable tourist activity in other areas of the city.
Per capita sales at eating and drinking places in Czrlsbad are over
2. EL CAMINO PLAZA MARKET ANALYSIS
Table 9 shows estimated taxable sales at Plaza Camino Real, frcm opening through 1973, compared with sales at all other retail outlets in the city. In 1969
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Tzble 4 TAXAELE SALES-CITY OF CARLSBAD 1967-1974
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Fiscal Year
1967-68
1 968- 69
1969-70
1970-71 .
1 971 -72
1972-73
1973-74
Taxable (1
Sales’
12,280,000
25,735,800
35 g 385,000
40,828,300
54 074,200
77,046,600
1 Total sales subject ot sales and use taxes.
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22. ax
101.4
37.5
15.4
32.2
42.5
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TABLE 6 MEDIAN INCOME AND SALES PER CAPITA NORTH COUNTY CITIES
I Carlsbad
[’ Vista
Oceanside
r Sari Escondido
1..
1970 Median
Family Income
$1 0,434
9,769
I San Diego County Total
9,074
10,050
9,066
10,133
1973 Retail Sal es/Capi ta
$3,393
2,018
1,532
1,742
4,136
1,863
I Source: 1970 U-S, Census, State Board of Equalization
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Table 7
CARLSBAO RETAIL SALES BY CATEGORY 1973
Cat eqo ry
Apparel
General Merchandise
Furni ture, Appliance
Specialty, Drug, Other
Subtotal
Food Stores, Liquor (1
Eating & Drinking
Bldg. Materials & Farm
Automotive Sales & Parts
Service Stations
Total Retail Outlets
0 ther Out 1 ets
Total Taxable Sales
Taxable sales only.
Sourcei State Board of Equal ization.
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Total Sa 1 es
$ 5,712,000
1 9,092,000
1 ,389,000
9,967,000
$36,160,000
4,249,000
8,248,000
968,000
4,718,000
4,708,000
$59,051,000
7,118,000
$66,169,000
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Per Capita
$ 322
7,076
78
562
$2,038
238
465
55
266
265
$3,328
409
$3,729 i
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TABLE 8 SAN DIEGO COUNTY RETAIL SALES BY CATEGORY 1973
Sales Category (000)
Apparel Store $ 140,970
General Merchandi se 593,622
Specialty Stores
Furnf ture 8 Appl iance
Subtotal
Eatfng & Drinking
Food ti Liquor (1)
Bldg. Materials & Fan
Service Stations
Automotive Group
Total Retail Store
Business and Personal Services
All Other Outlets
210,313
1 53,245
332,831
28721 2
204,945
260,008
652,491
$2,835,637
164,274
833,480
$3,833,391
(7) Not including non-taxable groceries Source: State Board of Equal i zati on
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Per Capita
$ 92.65
390.01
138 -22
100.71
218.75
188.76
134.70
170.88
42%. 83
$1,863.67
107.97
547.78
k 2,519.43
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TABLE 9 SALES AT OTHER CARLSBAD STORES 1 968- 1973
(000)
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. 1970 (2)
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1 1972 (3)
1973
Plaza Other Camino Real Outlets
8 0. $ 7,133
9,700 8,998
17,900 9,126
21,500 8,912
24,680 15,022
28,200 30,851
(1) May Company and shops opened partial year.
(2) J. C. Penneys opened partial year.
(3) Gasoline sales taxable as July 1, 1972.
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Total Retail Store Sales
$ 7,133
18,698
27,026
30,412
39,702
59,051
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sales at the partially completed center totalled $9,700,000, and with the completion of J. C. Penney and the other mall stores, increased to $17,900,000 in 1970. During the first year of the center's operation, sales at other Carlsbad outlets actually increased, from $7,133,000 in 1968 to $8,998,000 in 1969. However, sales at other stores remained relatively stable over the following two years, declining slightly to $8,912,000 in 1971, the first full year for the center. Taxable sales at other outlets almost doubled in both 1972 and 1973, but these increases were caused primarily by the annexation of La Costa, the development of the auto center and other new facilities, and the addition of gasoline sales to the taxable rolls, rather than by an increase in sales at previously existing facilities.
Although the overall magnitude of sales at other outlets remained effectively constant from 1969 to 1971, after accounting for inflation the figures represent a decline of approximately 12% in terms of constant dollars. the growth in real purchasing power and population during this period, it appears that retail sales at other outlets were impacted a minimum of approximately 15% during this initial period.
Further, considering
Table 10 presents an analysis of shopper origins at Plaza Camino Real. The percentages are based on three separate surveys of shoppers conducted throughout the center, with a total survey population of 2,850 shoppers.
As shown in the table, shoppers living in Oceanside, Vista, and Carlsbad account for slightly less than 60% of total sales at the center. As would be expected,
tht csnt2r's psiietration of there three ci'ties is roughly equal, averaging $168 per capita. Residents of the City of Carlsbad itself account for less than 12% of total sales at the center.
Residents of the San Marcos, San Dieguito, and Fallbrook areas represent a secondary market area, accounting for 19.1% of total sales. Based on most recent estimates of population, sales from these regions equal approximately $92 per capita.
The third market area defined consists of the Cities of Escondido, the Valley Center area, Pauma, and Camp Pendleton. Residents of these areas account for 17.8% of total sales, equivalent to approximately $39 per capita on an overall basis. Tourists and residents of other areas including Rancho Bernardo, Del Mar, San Clemente, and other areas of San Diego and Orange Counties, represent slightly less than 10% of total sales at the center.
3. RETAIL SALES PROJECTIONS
Population
Current and proposed' population estimates for the communities making up the three market areas are shown in Table 11. The current estimates were prepared .
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Ci ty/Area
Oceanside
Vista
Carl sbad
Subtotal
San Marcos
San Dieguito
Fa1 1 brook
Sub to ta 1
Escondi do
Val 1 ey Center
Pauma
Pendl eton
Subtotal
Other Areas
Total
TABLE 10 ESTIMATED PLAZA CAMINO REAL SALES BY CITY
% Of Total Total Sales Sales
28.1% $ 8,795,300
19.7 6 , 166 ,100
11.7
59.5%
3,662,100
$18,623,500
2.7 845,700
11.2 3,505,600
5.2 1,627,600
19.1%
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$ 5,978,300
2,504,000
244,300
.3 1 00,000
2.7 845,100
11.8% $ 3,693,400
9.6 3,OCf ,800
100.0% $31,300,000
Current Sal es/Capi ta
$1 63
7 74
176 -
$1 68
67
98
97
8 92
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40 -
.57
50
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$ 39
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Source: The May Company and Levander, Partridge and Anderson, Inc.
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by the San Diego County Planning Department, and are based on the actual change in housing inventory within each statistical area s nce the 1970 census, adjusted for estimated changes in average household size. Population forecasts for 1980 through 1990 were prepared by the Comprehensive P anning Organization of the San Diego region, CPO, using its sophisticated employment and population forecasting model. our judgment, these forecasts are the most realistic and comprehensive available, and have been utilized as the basis for our projection of market support.
The issues ,of .population growth and the impact of center deve’lopment upon growth trends is discussed in greater detail in the Section IV of this report.
These are the most recent forecasts prepared by the In
Per-Capi ta Purchases
Although all types of retail stores and services are found at regional centers, department stores, apparel stores, and specialty stores account for the great -
majority of sales.
Table 12 presents an estimate of current per capita purchases among the basic store categories, and indicates the percentage of such purchases that can be expected to take place at regional shopping centers. For example, based on current countywide sales, we estimate that purchases at general merchandise stores will equal approximately $420 per capita in 1974. About 60% of these sales can be expected to take place at regional centers, with the remainder at freestanding department stores, discount stores, variety and drug stores typically located at convenience centers, and at other outlets. As shown, general merchandise sales account for $252 of the total regional shopping center potential of $440 per capita. at regihal centers include apparel stores, specialty stores, and to a considerably lesser degree, furniture, appliance, and other household goods stores. These four groups account for over 90% of total sales at regional centers.
This analysis indicates a countywide potential market for regional shopping centers of approximately $440 per capita. As presented previously (Table 4)* median income in the North County area is approximately 8% ’lower than for the county as a whole. median incane, the potential sales for the North County area has been adjusted by similar amount, indicating a potential of $404 per capita.
Other store groups which typically locate
Assuming that retail purchases correlate closely with
P1 aza Cam4 no Real Projection
Table 13 presents projections of total market support for regional shopping centers, generated by the population within the three basic market areas. shown in the upper portion of the table, residents of these areas currently generate potential purchases of approximately $109 mi 11 ion annually. Based on the projected rate of population growth in these communities, this market
potential will exceed $119 million by 1977, exceed $127 million in 1980, and
As
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TABLE 12 POTENTIAL REGIONAL CENTER SALES PER CAPITA
Ca teqory
General Merchandise
Apparel
Speci a1 ty
Furniture & Appliance
All Other Stores
County Total
North County Total (3)
Total (1) Per Capita
$ 420
110
140
110
1,350
$2,130
$1,956
% At (2) Regional ' Centers
60%
65%
45%
20%
2.3%
20.6%
20.6%
Regional Center Potential
$252
72
63
22
31
440
$404
i (1) Estimated 1974 sales for San Diego County, from retail stores.
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(3)
Percentage expected to occur at regional centers based on overall Southern Cal ifornia sales distributions.
Adjusted to reflect 8% lower average income of North County area.
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approach $165 million by 1990. It should be noted that these projections are conservative in that they are based on the current level of sales per capita. Thus, the figures do not include any increases generated by inflation, nor do they account for anticipated real. growth from increases in constant dollar purchasing power per capita.
The second portion of the table shows the current and projected penetration of Plaza Camino Real within these market areas. As shown, the center currently captures approximately 42% of potential regional center sales in the pl'imary market area, 23% in the secondary area, and approximately 10% of potential sales in the more distant tertiary area. The expanded center will provide a considerably greater variety of stores and merchandise, and wi 11 support more extensive advertising and promotion. As such, we project that penetration within the primary market area will increase to approximately 65% of potential, penetration of the secondary area will increase from 232 to 42%, while penetra- tion of the tertiary market will more than double, from the current 10% to a projected level of 23%. tertiary markets will decline slightly after 1980, accounting for anticipated development of regional centers in other communities.
We project that penetration of the secondary and
The lower portion of the table shows projected taxable sales at Plaza Camino Real, assuming the expansion takes place. assumption that 1977 will be the first full year of operation for the expanded center. to $59,480,000 in 1977, eventually increasing to $79,550,000 by 1990.
The last line of Table 13 shows these sales projections per square foot of gross leaseable area. Current overall taxable sales are estimated at approxi- mately $56.65 per square foot, increasing to approximately $59.33 by 1977, and approaching $80 per square foot by 1990.
Our projections are based on the
Sales are projected to increase from a current level of $31,300,000,
Again, it should be noted that these projections reflect no real or inflationary increase in per capita purchasing power. in doilar income, roughly equivalent to the growth rate over the past two and one-half years, total center sales will exceed $93 million by 1980, and approach $252 million annually by 1990. terms of today's dollars provides a more realistic basis for evaluation of costs and revenues.
Assuming a continued 8% annual growth
However, in our judgment dealing in
4. ALTERNATIVE SALES PROJECTIONS
The preceding sales projections for the expanded Plaza Camino Real relate to only one of the possible situations that may develop. center development in the Carlsbad area may take one of several possible di rections. These include:
Regional shopping
(1) The Plaza'Camino Real center will undergo a major expansion as proposed, insuring its dominance as the major regional shopping facility for northwest San Diego County.
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(3)
Plaza Camino Real will not expand significantly, and a second regional shopping center will be developed nearby in another city.
Plaza Camino Real will not expand significantly, and a second competitive regional shopping center will be developed elsewhere in the City of Carlsbad (most probably adjacent to Lnterstate Highway 5. )
Plaza Camino Real will not expand, and no comparable major regional facility will be developed in the market area for several years, (4)
Based on our analysis of the market, we believe it unlikely that three regional centers will be developed in the market area within the coming 15-year period. A1 so, i t appears unl i kely that no addi ti onal regi onal shopping f aci 1 i ty wi 7 1 be added during this period. Thus, we assume that if El Camino Plaza is not expanded, a second regional center will be added prior to 1985.
These alternatives cover the range of likely situations that may develop. should be noted that the actual outcome may fall midway between the extremes of full expansion at Plaza Camino Real versus no expansion whatsoever. For example, if Plaza Camino Real does not expand, very possibly a freestanding major department store will be developed in the area, and additional mall shops or department stores may be added in subsequent years. net impact on retail sales of this alternative would fall midway between the foregoing alternatives.
Projections of taxable sales under the alternatives are presented in Table 14. The first line shows sales projectiys for the expanded Camino Plaza Real, as derived in Table 13. reduce sales at the existing portion of Plaza Camino Real, offsetting antici- pated market increases from population growth.
The second portion of the table shows that if a second regional center is developed elsewhere in Carlsbad or a nearby city, (assuming its total size equals the proposed expansion) total sales at both centers would be somewhat less than at a single expanded center. A basic justification for large regional
shopping centers is that each store will benefit from customers drawn to the other stores.
It
However, the
As shown, an initial impact of expansion would be to
As shown in the last line of Table 14, the center is not expanded, and if no competitive facilities are developed in the market area, sales at the existing Plaza Camino Real would continue to grow based on overall population increases. Without competition, sales per square foot would exceed levels realized with an expanded center or if a competitive center is developed. However, in our judgment it is highly probable that some type of additional regional facility will be constructed by 1985.
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5. IMPACT ON OTHER CARLSBAO RETAIL FACILITIES
Although an expanded regional center will draw the great majority of sales from residents of other communities, a portion of the sales increase will be drawn from Carlsbad residents, some of which might otherwise be realized by existing shopping centers and in the downtown area of Carlsbad; The following provide a basis for meaningful approximation of this amount:
o Existing Center Capture. As discussed previously and illustrated in Table 10, residents of Carlsbad account for approximately $3,660,000 of the current purchases at the center, or approximately $176 per capita. In our projection of market support for the new center, we estimate that primary market capture will increase from 42% to 65%, which would represent increased purchases by Carlsbad residents of approximately $2 mill ion compared to the existing center. However, the actual loss to existing Carlsbad merchants would be considerably less than this, since a substantial proportton of these purchases by Carlsbad residents are now made at regional centers in Escondido, San Diego City, and the Orange County area. In our judgment, this measure provides a realistic upper limit for the impact of the center on all other Carlsbad rnerchan ts .
o Plaza Camino Real Previous Impact. As presented in Table 9, during the period that the initial Plaza Camino Real center was developed to its present configuration, sales at other Carlsbad retail stores remain basically constant, representing an actual decline of approximately 15% in relation to overall trends in the county. Given the level of retail sales at that time, this represented a theoretical loss in the order of $1.35 million annually.
Based on the preceding indications, development of an expanded regional shopping centr,' in the market drea wil: draw retcil sales from other outlets within the City in an amount up to approximately $1.5 million. represents the maximum probable impact of such an expansion. Considering that the center will draw increased volumes of shoppers into the Carlsbad community, very possibly the actual impact would be substantially less.
In our judgment, this
Also, it should be noted that at least this level of negative impact'will be realized if a second regional center is developed elsewhere in the City or in other nearby communities. Thus, the loss in potential sales at other facilities can be considered only for the period of time that no other regional facilities would be developed in the market area.
This indicates that less than 5% of the sales at the expanded shopping center will be drawn from stores in Carlsbad, and the remaining 952 will be drawn from regional centers in San Diego and Escondido, other retail facilities in surrounding communities, and from increased overall retail spending from market area residents.
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6. NET IMPACT ON CARLSBAO SALES
Tab.e 15 presents the projected net ,,npact on taxable sales in bdrlsbad, of the proposed expansion of the Plaza Camino Real shopping center. These figures represent the net impact, after accounting for the impact on sales levels at the existing portion of the center and at other retail facilities in Carlsbad. our judgment, these estimates are conservative, and represent the minimum level of increase that can realistically be anticipated.
As shown, in 1977 the expanded Plaza Camino Real center wi17 generate a net addition of $23,716,000 in taxable sales within the City of Carlsbad, compared to no expansion whatsoever. By 1980, this amount will increase to $25,042,000, and exceed $37 million annually by 1990.. As shown in the second line of the table, in 1977 the expanded center would generate a net increase of $28,280,000 in taxable sales, compared with the alternative of development of a regional center in a nearby city.
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IV HOUSING IMPACT ANALYSIS
In analyzing the financial impact of expanding Plaza Camino Real, the City requested that the probable impact of the center on housing and population growth within the City be assessed. Given the complexity of the issue and the limited time available for completion of the study, we were not requested to perform an exhaustive statistical proof of potential housing impact. However, drawing from our previous studies of growth, economic impact, and housing demand, we undertook the following analysis which we believe provides a meaning- ful assessment of this potentially significant issue.
1. HOUSING GROWTH CAUSES
The rate of population growth within a large region is a function of a variety of interrelated factors, which include most fundamentally:
o Employment. in employment, particularly among the "basic" employment sectors. Population growth is dependent upon the rate of growth
o Environment. A region with particularly attractive climate or other attributes may attract population and housing growth through retired persons, second home owners, and indirectly through tourist activity (which generates basic employment).
o Household Formations. Housing and population patterns are affected by a variety of factors which determine the rate of household formations , i ncl udi ng the average age of marriage, the di vorce rate, and other factors.
o National and Regional Demographics. The overall rate of population I.
I growth is ultimately tied to the birth rate, although over the short- term the rate of household formations, which relates to past birth rates is more significant.
Over the long-term, these preceding factors are dominant in determining the
as Southern California or San Diego County as a whole. As we consider smaller geographical areas, a variety of other factors become predominant in deter- mining the more detailed distribution of regional demand. Some significant- factors in determining the growth rate of a smaller region or city such as Carlsbad include the -- following: __
overall population and housing growth rate for relatively large regions such !
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l o Rate of local employment development.
o Proximity and access to regional employment centers.
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Clearly,
Particular environmental attractions of the area (beaches, lack of smog, social problems, character and appearance of existing urban development).
Governmental attitudes and policies towards growth and housing development .
Land ownership patterns and physical suitability for development.
The quality of residential projects being developed, and the extent of promotional efforts applied in marketing these projects.
development of the regional shopping cehter will have a negligible impact on the fundamental factors effecting regional growth, and similarly a regional center has little impact on several of the factors determining the more localized distribution of growth. ment (or expansion) of a regional shopping center might influence the rate of local population growtn in one of the following ways:
However, we hypothesize that develop-
(3)
(4)
Employment Generation. A regional center draws shoppers from a radius of up to and exceedinq 15 miles, and thus employment at the .- center itself is in a sense 'basic" to the immediate community, in the sense that these jobs are supported by money brought from without the local community.
Traffic Generation. mobile travel, drawing residents from the entire surrounding market area. Shoppers will thus be exposed to housing development in the immediate area, which may improve their sales performance in relation to more isolated housing development.
A regional center is a focal point for auto-
Convenience. for prospective home purchasers, and thus certain homebuyers might sslect a hom netr srrch a centcr in preference to a more distant 1 oca ti on.
A nearby regional shopping center would be convenient
Builder Preference. Recognizing the fundamental potential benefits listed above, some builders may prefer to develop on sites near a regional center. a major center as evidence that major sophisticated retailers have confidence in the growth potential of an area. projects developed and promoted in an area is thus increased, the overall rate of abscrption could be increased to a degree.
Also, some builders might view the location of
If the number of
Plaza Camino Real is already established as the cominant regional shopping facility for northwest San Diego County, and as such any growth inducing impacts are already being realized to a degree. In our analysis, we must consider to what extent additional expansion will intensify any such growth inducing impacts.
. Also, in evaluating the impact of retail development on housing growth, a distinction must be made between regional centers and convenience or neighbor- hood shopping centers. The availability of a neighborhood shopping facility for
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conven barber By def radius
ence items such as food, variety stores, dry cleaners, drugs, beauty and shops, and the like, is a significant requirement for housing development. nition, a regional facility serves population within a several mile and most households vi sit such faci li ties much less frequently than neighborhood type centers.
2. HISTORICAL GROWTH PATTERNS
We evaluated historical growth rates in Carlsbad and other North County communi- ties, prior to and after establishment of Plaza Camino Real. Table 16 shows the relationship between growth rates in these communities, from 1960 to 1970 com- pared with the 1970 to 1974 period. growth in Carlsbad almost doubled during this latter period, the other comnunities experienced equal or even greater increases in their growth rate. Carlsbad's growth rate during the 1970's was 1.9 times the 1960's average growth rate, while Oceanside's more recent growth rate was 2.4 times its 1960's rate. In Vista, 1970's growth has been 1.7 times the 1960's rate. that if Plaza Camino Real did increase growth rates in this period, the impact was realized by the two neighboring communities in at least equal measure.
Although the average rate of population
As shown,
These figures indicate
The City of Escondido, some 15 miles from Plaza Camino Real roughly equivalent acceleration in growth rate, with 1970's growth equaling 1.6 tines the growth during the 1960's. Since Escondido's regional shopping center was developed in the early 1960's, this increase in growth cannot be attributed to center development. Di egui to, and Fa1 1 brook areas experienced the greatest re1 ative increases in growth rate. In San Marcos, 1970's growth was over 6.3 times the average 1960's growth, yet this community is approximately an eight-mile drive from the center, Similarly, the San Dieguito area, centered approximately ten miles from Plaza Camino Real, experienced an increase in growth of 3.8 times, and Fallbrook's growth rate increased similarly.
As shown in Table 16, the major communities comprising the North County area increased an average of 14,844 persons annually during the 1970's, approximately 2.3 times the growth rate during the 1960's. Although Plaza Camino Real was established in Carlsbad in 1969 and 1970, Carlsbad's rate of growth during the .
1970's has averaged 1.9 times the average 1960's growth. indicate that the recent rapid growth was caused by a broad range of factors, and that the impact of the regional shopping center is not of major significance among them. of Plaza Camino Real is a result of overall trends in demand towards the North County area, which happened to coincide in time with the establishment of Plaza Camino Real.
experienced a
Within the North County, the San i.iarcos, San
.
These figures seem to
In our judgment, Carlsbad's rapid rate of growth since establishment
3. DEVELOPER INTERY IEMS .
We interveiwed executives of 16 of the 40 largest Southern California housing developers, to determine their policies and opinions towards the importance of
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Area
Car 1 s bad
Oceansi de
Vista
San Marcos
San Dieguito
Fa1 7 bmok
Escondi do
-
Total
Table 16
ACTUAL POPULATION GROWTH TRENDS
.
Popul a ti on Apri 1 Apri 1 Jan 1960 1970 1974
9,963 16,283 20,800
27,349 41,688 54,100
19,955 29 * 479 35 , 500
3,243 6,059 12,600
19,042 26,023 35,800
8,728 12,038 16,700
29,838 50,821 63,300
118,118 182,391 238,800
/
Average Annual Increase
19EO-70 1970-74
632 1,232
1,434 3,386
952 1,642
282 1,784
698 2,667
33 1 1,272
.I.. 2 098 . 3,404
6,427 15,384
Ratio
1970 Is/ 1360's
. 1.9
2.4
1.7
6.3
3.8
3.8
1.6
2.4
-
Source: U. S. Census and San Diego County Planning Department.
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regional shopping centers. To encourage discussion, we agreed that individual responses would be kept confidential. and the tabulation of results are shown in Table 18. Firms interviewed are shown in Table 17,
A majority of the smaller firms reported that a regional shopping center was a significant factor in site location analysis, and most of these indicated that the ideal location was from one to five miles from the center itseif. developers of multi-family units expressed a preference for sites close to the center, while single-family developers were more interested in sites from two to seven miles from the center. In all, over two-thirds of the developers stated that the regional shopping center would have either a slight or substantial effect on growth within an area. doubling the size of an existing regional shopping center would have no effect or an insignificant effect on housing development trends. Only two developers indicated that the expanded center would have a substantial effect on housing growth, and both of these indicated that any such effect would be considerably less than the initial impact of the original center.
Generally,
However, the great majority indicated that
It is apparent that the location of a regional shopping center is of much greater significance to smaller builders than larger builders. able to conduct substantial market research into an area's overall housing demand trends, and locate their large projects on the basis of long-term growth trends and the availability of suitable sites. In contrast, small developers have lower advertising budgets and thus benefit from the traffic generated by regional shopping centers. prefer a location near a major regional center, because this indicates that sophisticated retailers have researched the growth potential of the area.
The large builders are
.
Several small developers stated they
Although the overall survey does not provide a specific measure in percentage terms of the impact of regional shopping center development , certain conclusions can be drawn from the survey. These include:
o Establishment of a major regional shopping center will effect overall housing trends to a degree, alchough this impact is most definitely secondary to other factors such as fundamental employment and popu- lation growth trends, availability of land, governmental policies towards growth, and other factors.
The effect of this impact should be relatively evenly distributed from several blocks of the center to over five miles away. Approxi- mately one-half of the firms interviewed would not wish to be within two miles of such a center.
o
o Apartments and condominiums are more likely to be located near regional centers than single-fami ly tracts.
While establishment of a new regional center may have some growth inducing impacts, expansion of an already existing regional center would have an almost insignificant impact on overall growth trends.
o
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Table 17
-DEVELOPMENT COMPANIES INTERVIEWED
Avco Communi ty Devel opers , Inc .
Barclay Hollander Curci , Inc.
Beard Development Co.
Crowel 1 /Leventhal Inc.
Griffin Development Co.
A. 3. Hall Corp.
Hallcraft Homes of San
Horizon Building Corp.
The Larwin Group, Inc.
The !Warthy Co.
.nc.
Metropolitan Development Corp.
Pardee Construction Company
Ponderosa Homes
Pres1 ey of Southern Cal i f orni a
S & S Construction Co.
She1 ter Corp.
Showcase Homes
Vincent Grant Inc.
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Table 18 - SUMMARY OF BUILDER INTERVIEWS
Larqe(1 Sinal 1 er
Number of Firms Interviewed
Is the Existance of a Nearby Regional Shopping Center a Factor in your Site Selection: A Significant Factor A Minor Factor No Effect, Negligible
Within What Distance Should the Center be Located: 0-2 Miles 1-3 Miles 2-4 Hi 1 es 1-5 Miles 4-5 Miles 5-7 Miles No Bnswer
To Whe: Oqree Would c Regional Center Accel erate Normal Housing Growth: Substantially SI ightly Insignificant, No Effect No Answer
Would An Expanded Center Increase Desirabi 1 i ty and Growth, Compared with an Existing Center: Proportionally More Substantial Iy, but not Proportional ly Slightly More Insignificant, No Effect
Fi Gs
6
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1 3 2
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2
4
Firms
12
-
8
3
1
5 4 2 1
(1 Among 10 Largest Southern California Builders in 1973.
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4. ALTERNATIVE POPULATION FORECASTS
Based on the preceding information and analysis, in our j idgment the pi oposed expansion of Plaza Camino Real will have a relatively negligible effect on population gruwth, excepting the direct impact of employflent opportunities generated at the center. From the preceding, we estimate that the expanded center will affect the fundamental population growth rate by less than 10%.
As presented praviously in Table 11, the San Diego County Comprehensive Planning Organization projects that population within the Carlsbad area will increase from a 1974 7evel of 20,800, up to 35,800 persons by 1985, an average annual growth of approximately 1,360 persons. These projections are of course made without consideration of specific details as to location of shopping centers. .This would indicate that the center would create an additional growth of less than 130 persons annually.
Based on a ratio of one employee per 500 square feet of floor area for retail space, the 449,000 square foot expansion will generate approximately 900 new jobs. by part time workers, students, and persons whose spouses are also working full time. As a result, the impact on household formations and population growth is limited. Although we have not performed an in-depth analysis of the employ- ment-household composition of Carlsbad, we estimate that 900 jobs in the retail field would represent support for approximately 540 new households, assuni ng- a, job to household ratio of .6 for this .type-of employment. jobs will be at the border of Carlsbad, based on overall distribution of growth in the area it is realistic to assume that.-these households will-be-distr-ibuted throughout a several mile radius .from the site, and thus-less .than 40% of these
will be located within the City of Carlsbad itself, the remainder in Ocean;-{de, Vista,. and othersurrounding ccmmunities. Thus ..,establishment of the center wi 11 support dppvximately 21 6 new households in Carl sbad, or approximately 520 in total population.
However, most of these are relatively lo^ paying jobs, typically filled
Since the focus of the
ru.--. --_
cis discussed previously in Section II, if expansion is not undertaken at Plaza Camino Real, most probably within the relatively near future additional regional facilities will be developed at other sites. are directly adjacent to Carlsbad or approximately one mile from Carlsbad. Assuming that the area of impact is primarily between one to five miles from the site, these alternative sites would have an approximately equal impact on Carlsbad’s population growth, as compared with expansion at the subject site. Thus, any potential increase in population growth created by the expanded center will also be realized if development is undertaken elsewhere.
The most likely alternative sites
Based on these assumptions, the employment at the expansion would creat2‘a total increase of approximately 520 persons in the City of Carlsbad, which we asshe would be realized over the first three years of operation. In addition, continuing population growth will be increased by less than IO%, or 130 persons annually. ment will take place prior to 1985. If expansion is not undertaken, we assume that alternative develop-
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Maximum Projected Population Impact of Expansion
Compared to Compared to
Compared to
1977 -
no expansion until 1985. 300 expansion el sewhere in
expansion in other Carl sbad. 0
Nearby cities. 0
1980 1985
1,040 1,040
0 0
0 0
-- 1990 -
I ,040
0
0
As will be discussed in Section V, the net impact of a population increase of this magnitude is not significant in relation to the overall costs and revenues generated by the center. of the maximum population impact will suffice for purposes of cost-revenue analysis.
Thus, in our judgment these very approximate estimates
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V CITY REVENUES AND COSTS
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The preceding sections have provided the bases for estimating the impact on revenues and costs for the City of Carlsbad. We have taken a conservative approach in estimating sales revenues, and we believe that the revenue figures presented subsequently represent the minimum net revenue that can be expected from the center. sufficient to cover the actual increases in costs that will be created by the center.
Conversely, our expense projections should be more than
1. REVENUES
Sales Taxes
The City receives sales tax revenues equal to 1% of all sales taking place within the City. Thus, the net change in sales tax revenues generated by the expanded center equals 1% of the net effect on retail sales, shown in Table 15. As shown in Table 19, the expanded center will generate $231,160 in additional sales taxes in 1977 compared with the alternative of no expansion.
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Table 20 presents an estimate of costs and assessed values for good quality regional shopping centers, on a per square foot basis. Property taxes are computed based on the City tax rate ($1.95 per $100 assessed valuation) times total cssessed value. For ;hopping centers, total assessed value includes land, improvements, personal property (such as displays, equipment, and furnishings) and inventory. Land, improvements and personal property are assessed at 25% of estimated market value. 12.5% of estimated value. With today’s construction costs, the center will represent an assessed value of $14.25 per square foot, or $6,410,800 in total.
Actual property taxes will fluctuate with changes in the tax rate, and will increase in subsequent years as the center is reassessed to account for inflation.
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I At a tax rate of $1.95/100, property taxes will equal $125,010 annually. I
In our analysis we have considered only the constant dollar impact.
Eusiness Licenses For Retail Stores
- I_ _. Business licenses for retail stores are computed at $12 per store plus 30d for each $1,000 of annual gross receipts.
mall store in the expansion is equal to that in the existing center, a total Assuming that the average space per Ij
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Personal Property
Inventory
Total
Total Value,
Proposed Expansion
..
TABLE 20 SHOPPING CENTER VALUES
Val ue/Sq. Ft.
$ 3.00
40.00
10.00
8.00
$61 .OO
$27,442,750
Assessed Value/Sq.Ft. (11
$ 0.75 .
10.00
2.50
' 1.00
$14.25
$6,410,800
(1) Inventory at 12.5% of value, other items at 25% of value.
Source: Marshall & Stevens Valuation Service, The May Company, and Levander, Partridge & Anderson, Inc.
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of 40 stores will be represented. can be computed as $12 times the number of stores ($480) annually plus 30t per $1,000 for the net increase in retail sales. As shown in Table 19, net business licenses will represent $7,414 in 1977, increasing to $17,790 in 1990.
Thus, the net effect on business licenses
Total Revenues
The center will: generate other revenues from building permits, miscellaneous fees, revenue sharing and other grants based partly on retail sales, from sewage fees, water fees, and the like. However, the preceding three cate- gories represent the great majority of revenues. Also, revenues such as permit fees and sewer and water usage are assumed to equally balance the costs
of providing the services on a continuing basis.
As shown in fable 19, in its first full year of operation, the expanded center will generate total revenues to the City of Carlsbad of $363,584, as compared
with no expansion or development of competitive facilities. Revenues will in- crease to $513,800 by 1990.
As compared with the possibility that a competitive facility may be developed in a nearby comnunity, the increase in revenues from expansion would be even greater, because of the greater net effect on retail sales as presented in Table 15. 1977 than Sf a competitive center is developed in a pearby comnunity, increasing steadily thereafter,
With the expansion, revenues to the city will be $416,773 higher in
2. COSTS OF POPULATION GROWTH
If expanding the center accelerates population growth in the City of Carlsbad,,
in the form of..property taxes on dwellings and from several other sources-. In most communities, the costs of serving the average resident slightly exceeds the tax revenue generated from each resident, with the remainder provided by net revenues from cmercial and industrial uses within the city. Table 21 and 22 present an analysis of per capita revenue and expense factors for the City of Carlsbad, for use in determining net service costs of any additional population generated by the expanded center. These revenue and expense factors do not represent an in-depth analysis sui table for evaluating the impact of specific housing developments. Rather, they represent a realistic measure of the max- imum amount of net service costs for overall housing, for use in analyzing the shopping center expansion impacts.
-the additional-population will require city services, while generating revenues
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I) Per Capita Revenues
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Table 21 shows per capita revenue factors, based on the 1973-1974 fiscal year budget for the City of Carlsbad. The first column in the table shows
total budget amounts, and the second column shows these amounts divided by the estimated population within the city, to provide an overall per capita measurement. be generated by a new resident. To illustrate, property taxes represented $1,825,000 of the total budget, equivalent to approximately $97.60 per capita. However, we estimate that only $56 per capita in property taxes is actually generated by the average new resident. an average new dwelling unit value of $27,000, 2.35 persons per household, and the current tax rate of $1.95. )
Sales taxes are computed on the assumption that each resident will spend approximately $1,200 annually within the City of Carlsbad, the remainder being lost to outside communities. Sewer service fees are based on $2 per month per dwelling unit, and 2.35 persons per dwelling unit for new units.
The third column shows the amount of each revenue item that would
(Property taxes were estimated based on
Gas, cigarettes, and motor vehicle tax subventions were assumed to be computed on a straight per capita basis, and thus the variable amount per capita equals the total amount per capita.
Revenues from building permits, other fees and licenses, trash collection, and street lighting are assumed to equal the cost of providing these services, and thus they are not considered in either the expense or revenue analysis.
Other revenue items, including business licenses, fines, revenue sharing, grants, and other items, were assumed to increase less than proportionately with popu- lation, according to the relationships shown. total business licenses (equal to $3.75 per capita) approximately one-third is generated either directly or indirectly by population, with two-thirds generated by basically independert business and comercial activity.
For example, we assume that of
In total, we estimate that each new resident of the community.generates- approximately $1 18.83. in annual revenue%.
Per Capita Expenses
Table 22 estimates the expenses of serving each individual resident. As shown, certain expense items such as sanitation and water poflution, parks and recrea- tion, and library are assumed to be totally expended for residents of the community. Other items, such as police, fire, engineering, planning, and capital improvements, are assumed to be expended for both residential areas as well as commercial, industrial and public uses. As shown, we estimate that approximately 75% of the costs of police and fire protection is directly related to population.
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Table 21
CARLSBAD PER CAPITA REVENUE FACTORS
Property Taxes
Property Tax Relief
Sales Taxes
Transient Tax
Building Permits
Business Licenses
Other Fees, Licenses
Gas Tax
Cigarette Tax
Motor Ve h i cl e
Fines
Sewer Service
Trash Col 1 ection
Revenue Sharing
CCCF Grants
Street Lighting
Other
Total
1973-1974 Budget
$ 1,825,000
66,000
627,000 (1)
145,000
173,000
70,000
113,000
202 y 000
65,000
148,000
54,000
218,000
120,000
200 000
121,000
63,000
70,000
$ 4,280,000
*
(1) Actual s equal led 770,000 or $4l/capi ta Assume breakeven with offsetting expenses
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Total Per Capita
$ 97.60
3.53
33.52
7.75
9.25
3.75
‘6.03
10.80
3.48
7.92
2.89
11.68
6.42
10.70
6.45
3.37
. 3.75
$ 228.88 --
Variable Per Capita
$ 56.00
2.85
12.00
0
*
1.25
*
10.80
3.38
7 -92
2.17
10.20
*
8.00
3.22
*
.94
$ 118.83
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Table 22 CARLSBAD PER CAPITA EXPENSE FACTORS
Gent-1 Government, Departmental
Insurance & Bonds
leases L? Debt Service
Reti remen t
Other Non-Departmental
Building Department
Pol ice
Fire & Civil Defense
Engineering
Streets
Waste
Mechanical, Maintenance
1973-1974 . Total Vari ab1 e Budqet Per Capita Per Capita
Sani cation & Nater Pollution
P1 anni ng 1 "" Parks & Recreation
1 i brary
P.E.P.
Capital Improvements
Budgeted Surplus (Contingencies)
_c
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I Total
Total Including ion-Variable Items
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$ 372
152
389
255
59
112
71 0
48 1
175
238
135
38
134
119
257
225
18
248
162
$4,280
-
$ 19.139
8.12
20.80
13.63
3.16
5.98
37.96
25.72
9.35
12.72
7.23
20.36
7.16
6.36
13.74
12.04
.97
13.26
8.65
$ 228.88
$ 13.59
5.55
5.73
9.32
2.16
*
28.47
19.29
8.40
9.54
*
10.19
7.16
4.65
13.. 74
12.04
0
6.63
0
$ 156.46
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economm and development consultants
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Certain direct costs of government such as fire and police protection will tend to increase directly with the overall site of the community. Other costs, such as general admi ni strati ve costs, insurance, retirement benefi ts , and the like, need not increase directly with the overall size of the community. However, experience has shown that these items do invariably tend to increase as a comnunity grows. Thus, the first five "indirect" items in the budget were projected to increase by an amount proportional to the average increase in the "direct" items. In this case, the per capita increase in directly estimated items equalled 68% of the total budgeted amount for those items. Thus, general government, insurance, debt service, retirement benefits, and other non-depar-ntal expenditures were also assumed to be 68% based upon residential growth.
-Ass how*,- tota-l-sewi ce. .costs-f or-eackLne%residen t-, are. estima ted-aLapproxL -ma&.&&S&-46-,-c~ecf.-t&.revenues.-gene.~ated _of-$ll8.83. Thus, we estimatk that -_the approxi mate net -cost to ,$he Ci ty,,of, addi tiona L. res-i den ti a 1 development -_. ,is i n+the,orderof,$3j3- per .capltLa-nnu?lJ&
Previously, we estimated that the employment base at the expansion would generate a maximum additional population within the City of approximately 520 persons, over the first three years of operation. Also, a maximum of 130 persons annually would be generated from the effect on housing demand. Thus, the net annual cost to the City of this additional population would equal approximately $11,400 during the first full year of center operation, increasing to approximately $39,520 by 1980. However, if Plaza Camino Real does not expand, and a comparable sized facility is developed in a nearby community, the overall impact on Carlsbad would be approximately equal.
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3. PLAZA CAMINO REAL SERVICE COSTS
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Service requirements for the expanded Plaza Camino Real wi 11 be concentrated primarily iit three depiirtme.-tts: tenance. building department, engineering, planning, sewer service, and water department will be offset by fees directly paid for these services. Other departments such as library and parks and recreation will be uneffected by the center. General government expenses must be inferred from the increase in direct costs, while costs of public improvements can be estimated directly.
police, fire protection, and street main- For purposes of our analysis, we assume that the impact on the
Police Protection
The Carlsbad police department had a total budget in fiscal year 1973-74 of $710,000, and employed 47 persons. efforts for patrol, and from complaints regarding shop 'lifting, bad checks, thefts of and from autos, vandalism, and the like. Within the time available for this study it was not feasible to compile the iiwnber of calls originated at the center and prepare a direct allocation of the police budget.
The expansion would create additional police
However,
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from our previous municipal cost studies and from discussions with the Chief of Police and the City Manager, we estimated that the total police effort can be
allocated among land uses roughly as follows:
% of Police Effort
o Residential population
o Transients , hotel s , beach, restaurants
o Industrial
o Business and professional
o Retail Stores
50%
25
5
5
15
The existing Plaza Camino Real represents under 50% of Carlsbad’s retail sales, and in terms of sales and square footage, the proposed expansion will represent less than a 40% expansion to all existing Carlsbad retail facili-
ties. Assuming that police activity is roughly proportional to .square footage and/or sales, this would indicate that the expansion will represent less than an overall 6% increase in police activity, or approximately $42,000 based on the 1973-75 fiscal year budget. an adequate allowance for increased police activity due to the center. center itself need not be justification for specific additional facilities or personnel, but rather the overall slight impact will be felt thrcughout the functions of the pol ice department.
In our judgment, th<s represents more than The
This amount can be related to possible new personnel and equipment. Full costs of a motor unit manned around-the-clock seven days a week is in the range of $125,000 annually, or approximately $15 per hour. Thus, such a unit could be allocated an average of 30 hours each week to the expanded portion of the center alone, for a cost in the order of $23,400 annually, with approxi-
mately $18,600 remaining for a1 location to personnel for dispatching, pro- cessing of complaints, and other matters related to the expanded center oper- ation.
Fire Protection
The expanded center will be fully sprinklered, and of fireproof construction. It will not require specific additional manpower or equipment to provide adequate fire protection, with the exception of approximately two weeks per year for inspection time. However, the addition of a major public building of this magnitude, including one area of three-level construction, will intensify any current needs for additional manpower and facilities. Also,
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the larger center may require increased vehicular pumping capacity to main- tain the community's fire rating which affects insurance rates.
A new fire station has been budgeted for a location generally southeast of El Camino Plaza, but this facility has already been approved based upon current needs-
Although the.facility will require negligible absolute costs for fire pro- tection, it is appropriate to provide a cost allocation so that the center fully carries its share of overall fire protection cost, the costs of fire protection among land uses, retail stores represent same
20% of the total requirement, with the remainder for residences, offices, industrial uses, hotels, restaurants, public buildings, and open land. 20% of the overall need for fire protection represents a total allocation of $96,000 annually, based on an overall budget of $480,000. The expansion will represent approximately a 40% increase in total retail activity, how- ever the older retail facilities are generally unsprinkled and represent a substantially higher fire hazard than a modern center. Thus, we estimate that the center represents less than a 25% increase in the fire protection requirements for retail facilities, or approximately 5% of the overall
budget. This would represent approximately $24,000 annually.
If we allocate
The $24,000 annual cost can be applied to amortization of equipment, towards additional manpower, or to other costs. for a combination ladder and pumping vehicle are in the order of $?O,OOO annually, and thus this annual cost would be more than sufficient to justify one additional full time man plus amortization of a major piece of vehicular equ i pnen t .
Amortization and maintenance costs
Street Maintenance
Maintenance of the 3,100 linear feet of the Marron Road.extension is esti- mated at approximately $10,000 per year, over a 20 year life. This estimate was prepared by the City Department of Public Norks, and includes cleaning; maintenance and repair of pavement, signing, lighting, and Signalization; and energy for lighting. This cost does not include eventual costs for full pavement replacement in 20 to 25 years.
General Government
Although a 'larger center will not create any immediate needs for expanded general government activities , we have appl ied an increase in general govern- rnent.costs, proportional to the overall increase in variable costs. As dis- cussed above, increased costs for fire, police, and street maintenance wil? equal approximately $76,000. This represents approximately 2.5% of the 1973- 74 city budget (excluding general government, insurance, debt service, re- tirement, and other indirect costs). Assuming that the indirect costs of
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government will tend to increase proportionally, we have assumed a 2.5% increase in general government, insurance and bonds, retirement, and other non-departmental costs. These budget items totaled $838,000 and thus a 2.5% increase equal s approximately $21,000 annual ly .
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As shown in Table 23, total annual service costs for the expanded center are estimated at approximately $97,000. This is more than sufficient to cover direct cost increases generated by the center, and fully accounts for any long-term proportional increases in the size of City government that may be attributd to the center.
The $97,000 service cost equates to $3,031 per acre, assuming approximately a 32-acre site for the expansion. On a per acre basis, our estimate of service costs appears more than ample in relation to commonly used guide- lines for cost/revenue analysis. The City of Los Angeles Department of City Planning has prepared a report titled “Environmental Impact Process for Private Projects’’ which presents general instructions and guidelines for preparation of impact reports. The most recent version of this report, revised as of February 28, 1974, estimated that for non-residential uses, . direct service cost for all city services equals $2,061.42 per acre.
4. REQUESTED PUBLIC IMPROVEMENT COST
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The developer has requested that the City contribute towards development of parking and access facilities for the proposed expansion, in an amount not to exceed $1,500,000. This could be structured through one of several means, including establishment of a Parking Assessment District which would own the facilities and issue Donds in the amoun.2 of the City’s contribution. Revenue for retirement of these bonds would be drawn by leasing the facilities to the City, in an amount sufficient to pay bond amortization and audit costs. The total cost of the parking lot and Marron Road extension would considerably exceed $1,500,000, and we assume that any excess over this amount would be paid by the developer.
On December 24, 1973 the City Engineer prepared an estimate of the cost of providing the 3100’ Marran Road extension, including the realignment of Jefferson Street and traffic signalization at the intersection of Jefferson and Marron Road. indirect costs, and 10% for contingencies, was estimated at $510,000.
The cost of parking lot development is estimated by the City Engineer at approximately $900 per space, including grading, drainage, pavement, strip- ing, landscaping and lighting. Assuming that approximately 2,300 additional parking spaces must be constructed, this would equal a total cost of $2,070.000.
Costs of the road extension, including street lighting,
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I Table 23 SERVXCE COSTS FOR PLAZA CAMINO REAL EXPANSION
Pol ice
Fire
Street Mal ntenance
General Government
Total Service Costs
Annual Cost
$ 42,000 '
24,000
IO ,000
21,000
$ 97,000
Amortization of Requested
Improvements (7.5%, 25 yrs) $133,000
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Thus, the total cost of the parking lot expansion and Marron Road extension are estimated at approximately $2,580,000.
We have assumed that the city's total contribution towards these public improvements will equal $1,500,000, and that these funds will be raised through a bonding. $133,000 annually at 74% interest over a 25 year amortization period, Service on the resulting bonds would equal approximately
5. NET FXNANC XAL IMPACT
The projected net financial impact of the Plaza Camino Real expansion is shown in Table 24. As shown, compared with the alternative of no competitive development until 1985, the expanded center would generate a surplus to the City Treasury of $122,184 in 1977, after allowing for a71 service costs, costs of population increases, and amortization of requested improvement. The over- all surplus would decline slightly by 1980 because of the greater increase in population that might be generated at that time. As population growth in the area creates additional sales at the center, the overall favorable impact would tend to increase in subsequent years, to approximately $196,900 in 1995, and further increasing to over $240,000 by 1990.
If the center is not expanded, a conpetitive center may be developed in a nearby city. Excansion, however, would certainly prevent such campetition. A Competitive center would reduce sales at the existi'ng portion of Plaza Camino Real, while creating the same impact on population as if the center itself were expanded. Thus expansion will not only generate additional net revenues, but also will prevent losses that would be incurred if a competitive center is developed. As shown on the lower portion of the table, on this basis expansion represents a net favorable impact of $186,773 in 1973, after all costs. The amount of this total benefit would increase steadily with population and buyin; power, exceedi3g $233,000 by 1991r.
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APPENDIX D
TRAFFIC IMPACT ANALYSIS
D- 1
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TRAFFIC IMPACT ANALYSIS FOR
PLAZA GAMIN0 REAL
APPENDIX D
Introduction
On May 29, 1975, Alan M. Voorhees and Associates was authorized
by an agent of the developer to proceed with a Traffic Impact Analysis
for the proposed expansion of the Plaza Camino Real recional shopping
center in Carlsbad, California. The study is to be used in the Environ- .
mental Impact Report for the expansion of the existing 572,000 square feet
of shopping center floor area to the future total of I, 022,000 square
feet. This report documents the findings of the traffic impact analysis.
Location and Proposed Access
As can be seen on Figure I, Plaza Camino Real lies immediately
south of Route 78, a four lane freeway which connects 1-5 on the west
near the ocean to 1-15 on the east within the City of Escondido. At the
present time the existing shopping center gains 100Yc of its access via
El Camino Real (which has an interchanqe with Route 78) since the
Frontage Road on the north, Marron Road on the south, and direct
driveways, all intersect El Camino Real only. With the proposed ex-
pansion of the shopping center, a new major access route is provided
via the extension of Marron Road westerly and northwesterly to connect
to the existing Jefferson Street interchange with Route 78.
will be a continuous route from the freeway to El Camino Real with
the existing westerly portion of Jefferson Street alongside Buena Vista
Lagoon being de-emphasized by having it make a ''T" intersection into
Marron.
This route
Ultimately other area access will be provided by the construction
of Monroe Street southerly from a ttT" intersection with Marron Road at
the center, and the extension of Elm Avenue easterly to El Camino Real.
Other major roads easterly of El Carnino Real will also be completed as
shown on Figure 1 as development takes place within these now vacant areas.
D-.3 .
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... .. .. .. .
.. .. ,, '. . . . __ ..
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Existing Trans port at ion Conditions
Figure 2 shows existing traffic on the streets and roadways in the
Plaza Camino Real area.
Camino Real movement towards Route 78 in the PM peak hour, traffic
flow is very good.
will be corrected by a California Department of Transportation (CalTrans)
project which will widen the easterly half of the El Camino Real bridge
over Buena Vista Creek to its ultimate width.
In general, other than the northbound El
The occasional northbound conqestion noted here
This project was scheduled
for construction in the very near future, but unfortunately, a sudden
shortage of construction monies has postponed th’is project. Traffic
counts made onMay 30, and June 2, 1975, indicate that the existing
Plaza Camino Real is contributinq 6070 of the existing northbound PM
pe& traffic on El Camino Real. This fact points out the necessity of
constructing Marron Road westerly to the Jefferson Street interchange
to help relieve EL Camino Real until the bridge, mentioned above, is
completed.
Figure 2 also shows total existing PM peak hour traffic in and out
of Plaza Camino Real as well as at the nearby Jefferson Street and
El Camino Real ramp intersections.
In addition to existing traffic, Figure 2 shows existing transit
routes to Plaza Camino Real.
routes - all provided by the Oceanside Transit System (OTS) that
serve the center.
the only access, some of the routes are forced to use Route 78 in an
out of direction move, in order to arrive at the center.
As can be seen, there are four existing
It should be noted that since El Camino Real provides
Estimated Future Plaza Camino Real Traffic Generation
In assessinq the future traffic impacts of the proposed expansion
of Plaza Camino Real as shown on the site plan of Figure 3, it is
necessary to know the future daily and peak hour traffic that the total
shopping center will generate.
traffic counts, from field observations, and from other San Diego area
studies, it was found that Plaza Camino Real in the future can be
- -. From existing Plaza Camino Real
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have an estimate of average vehicular trip length to and from the future
expanded Plaza Camino Real.
Comprehensive Planning Organization, CalTrans, and with consideration
of the existing and future population in the area, it was concluded that
the average one-way trip length to or from Plaza Camino Real will be
approximately 4.5 miles long.
Based upon data obtained from the
. x-- _---
It must be realized that though the numbers cannot be quantified
in the scope of this study, not all the traffic and mileage to and from
Plaza Camino Real can be considered "new" traffic generated jsst be-
cause the shopping center is there. Many of the trips in and out of
Plaza Camino Real would be in the area anyhow, particularly on Route
78 and El Camino Real, as residents travel to and from their homes for
other purposes such as home to work. On these trips they often will
"drop into" Plaza Camino Real and become allgenerated trip" yet they
truthfully are not a "new" trip.
T r af f ic A s s ignm ent
Once the traffic generation and traffic distribution for Plaza Camino
Real was known, it was assigned, by direction, to the area streets.
For its impact however, it is not enough to know just this traffic, since
other traffic in the area will also be growing. In 1974, a development
along the east side of El Camino Real called Carlsbad Shopping Center
was planned and therefore, its traffic should also be assigned to the
area streets.
Real not associated with the shopping centers.
must also be anticipated and assigned for the future.
dl this total area traffic for the PM peak hour in 1980 on the area
streets.
development and that the other traffic will continue to grow at the
same rate as it has over the past five years.
be noted that the traffic shown on Monroe Street includes traffic to and
from Plaza Camino Real and to and from the Jefferson Street interchange
with most destined for the freeway.
Finally, there has been a growth in traffic on El Camino
This continued growth
Figure 4 shows
This figure assumes the two shopping centers will be at full
On Figure 4, it should
Most of this traffic on Monroe is
.. .
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due strictly to the land use developments along it - the shopping centers
have little to do with it and most of the traffic would still be there even
if Plaza Camino Real was not developed.
Time-distance analyses were also made to determine if the expanded
shopping center would encourage considerable new traffic from Elm
Avenue to Monroe Street. Again, the volumes were found to be negligable
since the new Marron extension to Jefferson makes it very easy and __ direct -
for traffic to enter from the west -ria Jefferson Street or the Route 78
freeway interchange.
--jr_oves to be *- the most attractive route to all the El Camino Real
activities.
Also, the extension of Elm - Avenue to - El Camino
_. -___ -_ - __- .-
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Conclusions and Recommendations
During the conduct of the traffic analysis of the proposed Plaza
Camino Real expansion in Carlsbad, the consultant arrived at certain
conclusions and recommendations that are provided hercwith:
1. From a traffic impact viewpoint, the expansion of Plaza Camino
Real can be approved by the City of Carlsbad with full assurance that 1 i its generated traffic can be adequately accomodated by the existihg ang’
planned street system in the area. -A
2. The most important single project to assure adequate access and
decreasing congestion will be the extension of Marron Road to the
Jefferson Street interchange of Route 78.
there will be less Plaza Camino Real traffic on El Camino Real at
Route 78 after the expansion, then there is now before the expansion.
3, With the expansion of Plaza Camino Real, with Marron Road
extended, with the Carlsbad Shopping Center fully developed, and with
slight signal modification, the intersection of Marron Road and El
Camino Real is expected to operate at only 80% of capacity in 1980-
thus providing very good service.
- -_ .
With this street extension, - __ __ -- -
_” - -_ -__. __------ _. ~~ I” -
4. . In this age of energy shortages .and high auto travel costs, every
attempt must be made to provide good transit service to major activity
..
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centers such as Plaza Camino Real.
to serve Plaza Camino Real, and with the extension of Marron Road,
much better service can be provided.
recommended bus routes and shows the recommended major ~- bus stop,
on the Plaza Camino Real site, on the Marron Road side of the center in
the vicinity of the May or Penney Court - entrances. By using Marron
Road for the routes, bus congestion in the parking areas can be minimized
and all routes can have one major transfer point at the center,
Future plans call for six routes
Figure 5 shows these future
5. During the course of the study, the consultant noted that at the
existing Plaza Camino Real and on the plans for,the expansion, all
south side parking lanes enter and exit directly onto Marron Road.
This means that circulating parking lot traffic must enter Marron Road
for moving from one aisle to another.
that was not important while Marron was not extended to Jefferson.
With this extension however, it is strongly recommended that parking
lot circulation be modified so as to take place on the site - not on
Marron Road.
6.
the existing two lane Jefferson Street roadway along the lagoon must
be realigned somewhat so that it "T's" into the new Marron Road. -It
was noted in the field that this wuld be a good opportunity to correct
a parking and "duck safety" problem at the duck feeding location on
Jefferson at the lagoon. Figure 5 shows a short realignment of two
lane Jefferson Street passing through the trees south of the existing
roadway, leaving the existing roadway at the duck feeding site as a
dead ended 2arking area.
at the existing duck feeding site, are a definite environmental, re-
creational, and safety plus for the travelers and the residents of
Carl sbad .
This is a very bad traffic practice
With the extension of Marron Road to the Route 78 interchange,
This realignment and the resultant benefits
.
APPENDIX E
SLOPE EROSION CONTROL AND LANDSCAPING FOR FIRE PROTECTION
E-1
SLOPE EROSION CONTROL AND LANDSCAPING
FOR FIRE PROTECTION
Where areas have been denuded of vegetation either by fire or
from construction activities, steps should be taken to insure that
erosion is kept to a minimurn. At the same time, the establishment of
a "greenbelt" about structures using certain plant types which evidence
a high degree of resistance to fire may prevent the loss of life and
property. Minimum density required for a greenbelt to effectively
retard fire is about 25 feet.
Immediate protection from erosion can be gained by stapling heavy. ..
jute matting onto bare slopes or by applying straw mulch thickly to the
soil surface. Grasses can be sown for temporary protection until
ground covers, shrubs'and trees can become established. Tall trees
often form a barrier that prevents flying burning material from
reaching buildings. Once established greenbelt areas should be kept
free dead litter. The attached
for erosion and fire control.
- REFERENCES
1.
2.
3.
4.
table contains suggested plants
Anonymousr 1965. "If you live in the Fire-Explosive Hills", Sunset Magazine. 134 (4) :261-263, April.
Anonymous, "The Green Fireman Plan: Fire Protection Through Green-
belt Planning", Red Cedar Shingle and Handsplit Shake Bureau.
Seattle, Washington. Undated.
Anonymous, "HOW to Protect Your Home From Wildland Fires", Cali- fornia Division of Forestry, San Diego Ranger Unit, Undated.
Ching, F. T. and W. S. Stewart, 1962. "Research With Slow-Burning
Plants", Journal of Forestry 60 (11) : 796-798,
E- 3'
1
5.
6.
7.
8.
9.
10.
11 .
County of Los Angeles, Department of County Engineer, Building and Safety Division, Grading Guidelines. Undated.
Green, L. R,, 1965. "The Search for a 'Fire Resistant' Plant in
Southern California", California Department of Conservation, Division of Forestry, Fire Control Experiments, No. 10-12 p- i
i
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Maire, R. G, and J. R. Goodin, 1967. "Landscape for Fire Protec- tion", University of California Agriculture Ext. Sew. Publ.
AXT-254, 16 p-
Montgomery, Kenneth R. , 1973. "Green Belts for Brush Fire Protec- tion and Soil Erosion Control in Hillside Residential Areas!; County of Los Angeles, Department of Arboreta and Botznic Gardens, Arcadia, California.
Nord, E. C. and C. M. Countryman, "Fire Relations. In: Flildland Shrubs - Their Biology and Utilization". USDA Forest Service Gen. Tech. Rep. INT-1, pg. 88-97, 1972.
Nord, E. C., D, R. Christensen, and A. P. Plummer, 1969. Atrfplex species (or toxa) that spread by root sprouts, stem layers, and by seed, Ecology 50 (2):324-326,
Phillips, C. B., L. E. Gunter, G. E. McClellan, and E. C. Elord, 1972. "Creeping Sage - A Slow Burning Plant Useful for Fire Hazard Reduction" , California Department of Conservation,
I
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Division of Forestry. California Fire Control Notes, p- 26.
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APPENDIX F
LETTER FROM DOWNTOWN MERCHANTS ASSOCIATION
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CARLSEAD. CALIFORNIA 92008
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Mayor Robert Frazee
Members of the Oitg Council
Carlebad, California 92W8 city Hall
Dear Mayor Fraoee t
The Directors of the Downtown Merchant' e Aeeoaietion of Carlabad,
by +hie letter, indicate the conditional eupport of the propored aotion for the Oity of Carlebad to provide needed find6 for con-
etruction of parking facilitiee and extension of Marron Road
the May Company ehoppiq COmPhXa
Support ie conditioned upon the following8
1. The City of Carlebad to actively aeeiet in the formation of em improvement dietriot for downtown. Carlebad.
2. The City of Carlebad to make available to the proposed
improvanent dietriot f'unde needed to meet the goale and objeo- tires of downtown re-development.
It ie the underetanding of the Aeeociation'e director8 that a8 a
direct reeult of the so-called Sear'e Expansion", the bonding
capacity of the project would be eubetantially in exceee of the fide requeeted by May aompanyb It ie from these exceee fund%-
that the City of Carlebad can provide financial eupport to the
propoeed improvement district, in addition to additional oupport fram funde derived by eales tax revenue increaeee derived after completion of the f13earte Expaneionn project.
Baaed on the foregoing, the Carlebad Downtown Merchant'e Aeeocietion
recommenda approval of City participation in the May Compaaiy proposal.
Preeident - Downtown Merchant' e Aesooiation--
RR/&
Copies to: Paul Eusey Harry Swaneon
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APPENDIX G
CORRESPONDENCE
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THE PACIFIC TELEPHONE AND TELEGRAPH COMPANY
Escondido, June 17, 1975
Westec Services, Inc.
17632 Irvine Boulevard
Tustin, CA 92680
Attention: Douglas Wood
In answer to your inquiry of June 12, 1975 we plan to serve the proposed expansion of the Plaza Camino Real with the extension of our existing telephone facilities now serving this shopping center.
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Your final plans of this expansion will help us in determining the exact route of our extension. When the plans are available, please forward them to Marlin Hall of
our company so he can finalize the engineering design of
telephone facilities.
Howard kQ Breitenfe YQ c
Engineer
(714) 747-5809
cc: Marlin Hall
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PO. BOX 917
720A PONTO DRIVE
CAALSBAD, CALIF 92008
729-A500 OR 767-5423
PHONE: 753.41 57. VAX ORT ENTERPRISES, IYC.
dbo: SORRENTO vALLEY DISPOSAL C3.
RANCHO SANTA FE OISPOSAL CO.
6ORREGO SPRINGS DISPOSAL CO.
tsEs!CEC Serrices, ?nc.
1520 State St.
San Dlego, California -01
Attention: Ec1. Douglas We&
This letter is in reference to lyuu letter dated June 12,
1975, concerning ';he envlromntal impact report in the
proposed expansloa of Plaza Camino Real in Carlsbad.
As I discussed with pu earlier by telephone, it would be
advlsablc to 'have a trash compaction s-ystern similar to that
nm In use by J.C. Pennys Co., also located at the Plaza
Csmino Real Ln Carlsbad. This system of coargaction would
be %e best for all garties concerned.
hare my further questions please contact me. '/""p"
DRAG ON SERVICE I
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CATERPILLAR CLEANUP SERVICE
'RASH AN0 DEBRIS QEMOVAL
CONTAINER SERVICE
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A SATISFIED CUSTOMER IS OUR FIRST C3NSIDE2AT!ON
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county of san die o - environmen Q al development agency
1600 pacific highway, san diego, California 92101 (71 4) 236-3720
office of environmental management
randall I. hurlburt director
June 23, 1975
board 'of supervisors
jack walsh
dick brown
IOU conde
jim bates
lee taylor
chief administrative offiesf
7 first district
second disrrict
third district
fourth district
fifth district
dave speer (acting)
Sandra Gaffhey Westec Services, Inc.
1520 State Street
San Diego, CA 92101
SUBJECT: PROPOSED EXPANSION OF PLAZA CM?XO REAL
Dear Ms. Gaffiey.
In response to your letter of June 16, 1975, requesting information on the subject project,.it is not possible to isolate areas of specific concern without more detailed knowledge of the proposed project site.
Since you indicate that the development proposal involves the expansion of an existing shopping center, I presume that you are dealing with an urban setting.
However, as with any project, you must evaluate geology and soil mechanics, biology, archaeology, traffic and circulation, air quality, water quality, energy mitigating measures, etc.
and other concerns will become apparent when you visit the proposed development site.
This list is not intended to be exhaustive
I presume from your letter that the City of Carlsbad will be the Lead Agency. However, the County of San Diego would like to review the draft Environmental Impact Report in the role of a Responsible Agency during the public review period.
For your information the Integrated Regional Enaironmental Management program no longer exists.
mental Management to carry on the functions of that program on a continuing basis.
responsibility for all "project level" environmental analysis to the Office of Environmental Impact Review. that Off ice.
The County of San Diego has established an Office of Environ-
A current reorganization which takes effect on July 1 , 1975 , will assign
MY. David C. Nielsen will be the Director of
If any additional questions arise, pIease call me at (714) 236-3720.
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environmental irnoact
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research and methodology
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@ SAN DtEGO GAS & ELECTRIC COMPANY
P 0 BOX 1831 SAN OIEGO. CALIFORNIA 92112
ln4l 232-4252 D
June 24, 1975
Mr. Douglas Wood Westec Services, Inc. . 1520 State Street San Diego, California 92101
Dear Mr. Wood:
Thls wlll acknowledge receipt of your letter dated June 12, 1975, regarding the electric and gas services for the expansion of Plaza Camin0 Real In the City of Carlsbad. This information was requested to adequately complete your Ebvironmental Impact Re- port concernlng the development of the Carlsbad pro- perty.
Presently, we are reviewing your letter and contacting the appropriate ;?eople within the Company who can give us the specifics you requested, This in- formation should be gathered and returned to you with- in the next four weeks.
In the future, feel free to call on us when- ever the occasion arises.
Sincerely, /
/ C. J, aollins Assistant Land Planner
CJH:Ima
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PLANNING COMMISSION RESOLUTION NO. 1180
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF CARLSBAD, CALIFORNIA SETTING FORTH ITS FINDINGS AND RECOMMENDATION FOR CERTIFICATION OF ENVIRONMENTAL IMPACT REPORT NO. 295. APPLICANT: MAY STORE SHGPPING CENTER,, INC.
WHEREAS, a verified application for a certain property, to wit:
The expansion site located in the City of Carlsbad, bound by Marron Road on the mith, by the existing Plaza Camino Real to the east, Buena Vista Creek a short distance to the north and by Jefferson Street, a short distance on the west.
ias been f-iled with the City of Carlsbad and referred to the Planning Cornmission;
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WHEREAS, said verified application constitutes a request as provided by
'itle 19 of the "Carlsbad Municipal Code"; and
WHEREAS, the public hearing was held at the time and in the place specified
n said notice on August 27, 1975 and subsequently continued to September 16,
975; and
WHEREAS, at said public hearing, upon hearing and considering the testiniony
nd arguments, if any, of all persons who desired to be heard, said Commission
,onsidered all factors relating to the Certification of Environmental Impact
.epcrt'No. 295 and found the following facts and reasom to exist:
(1) The EIR meets all requirements of the California Environniental Quality Act and the Carlsbad Environmental Protection Ordinance.
All necessary notification and review has taken place.
The EIR adequately discusses anticipated impacts of the project, project a1 ternatives, and mi tigation measures to lessen the impacts. Mitigations to identjfied impacts are summarized as follows:
(a) In order to avoid adverse settlement, the project area underlain by soft compressible soils should either be surcharged or the building constructed on pilings.
(b) Further detailed soil investigations shall be conducted on the prcject site, in order to identify and mitigate slope stability problems.
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Rfp, rap, concrete drainage and extensive slope plantings can reduce problems or erosion and siltation along north and west embankment slopes.
In order to reduce siltation of the lagoon, the project should be constructed during the dry season, slopes should be protected prior to construction, and sl'lt basins and extensive landscaping
should be installed.
In order to decrease impacts on the water qual-ity of the Buena Vista Lagoon, the parking lot drainage system should be so designel so that surface water run-off will be contained in catchment and settling basins. The basjns should be cleaned and maintained at regularly scheduled intervals, especially during the rainy sea,son.
A rigid program of street and parking lot cleanup can reduce contamination of the Buena Vista Lagoon.
Buildings should be designed to withstand any seismic shaking problems revealed by the soils investigation for the project.
The effects of intrusive noise can be controlled by limiting construction to normal daytime working hours.
The landscaping in the Plaza Camino Real parking lot should be increased to soften the overall visual impact of the Plaza Camino Real.
Deterrents to crime, such as an adequate lighting of the parking lot and maximization of "defensible space", should be incorporated into the project design.
In order to meet minimuin fire flow requirements, a looped water system providing a minimum of 6500 GPM should be installed. All new buildings and/or structures should be so designed so as not to increase the existing fire flow requirements of 6500 GPM.
Monroe Street and Elm Avenue should be extended as soon as feasibli in order to decrease response time of any public safety service.
A professional fire protection engineering consultant should be retained to aid in project design.
The additional bonding capacity which the City will gain from the proposed expansion should be used to initiate revitalization of thc
The City should study and implement possibly a shuttle bus service between the Plaza and the Central Business District.
The City shall take appropriate measures to improve pedestrian safety on Marron Road in conjunction with project planning and approval.
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The City shall study the need for implementing a means for iriiprovi ng vehicular access between the parking 1 ot and Marron Road, giving special emphasis to improving traffic safety and parking lot efficiency.
Jefferson Street shotrld be realigned so that it "T's'' into Marron Road so that circulation will be improved and duck safety problems at the duck landing would be corrected.
As a part of project design and approval, the following possibilities for reducing heating and cooling costs and energy consumption should be studied:
a) Design of the structure to take full advantage of the summer cooling breezes and winter sun;
b) Use of a computerized temperature monitoring system to switch off blower motors when they are not needed.
Use of low-water volume toilet fixtures should be considered as a part of project design.
Solid waste disposal systems should be made more efficient. Two alternatives for this are the installation of centralized trash bins, or the installation of a conveyer belt-packer systeni.
Project builders architects and tenants should be encoirrayd tn seek appliances, 1 igiiting and spacz heating methods which rc.d;lcc- internal 1 oad factors.
A transit system which could complement the existing Oceansidc Transit System bus service should be considered in conjunction with project planning and approval.
An employee blrs system should be studied and implemented, if possible, in conjunction with project planning and approval.
A Specific Plan, as outlined by State law, should be required for the project to ensure compliance with guide lines set in the General P1 an for regional shopping centers , arteri a1 col 1 ectors, etc. The Specific Plan, if required, would permit satisfactory and effective mitigation measures of noted and identified impacts.
NOW, THEREFORE, BE IT RESOLVED by the Planning Commission of the City of
iarl sbad as follows:
(A) That the above recitations are true and correct.
(b) That the Planning Commission recommends Certification of EIR-295.
PASSED, APPROVED AND ADOPTED at a regular meeting of the City of Carlsbad
'lanning Commission held on September 10, 1975, by the following vote, to wit:
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AYES: Commissioners Watson, Dominguez, Fikes, L'Heureux, Packard and Jose
NOES: NONE
ABSENT: NCNE
ABSTA IN : Commissioner Larson
\TTE ST :
'& Iona d A. Agatep, YkR Secretary
L- , Cha i rman
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.. CALL TO ORDER.
. The meeting @as called to order at 7:30 P.M. ' ..
.. ROLL CALL
ClTY OF' CARLSBAD
MEETING OF: CITY OF CARLSB4D PLANNING COMMISSION \ .. DATE: September io, 1975
TIME: 7:30 P.M. PLACE: , COUNCIL CHAirlBERS
COM kl I S SI ONE RS
All Present
WRITTEN COMMUNI CAT IONS
, None
ORAL COMMUNICATIONS
None
APPROVAL OF MINUTES
The minutes of the August 27, 1975 Planning Conmission meeting were approved with the fol.lowing amendments:
Mr. Henry Thompson,' 330 Chestnut Avenue, Carlsbad, requested the following amendments be-made to the minutes regarding his testi- mony pertaining to Case #ErR-295, May Store:
He requested the minutes r&flect that he did not speak either for: or against the project, but that he wanted to express his concern
regarding the project. .
He further stated that he would like the minutes '(page 5, para. 3 last sentence)' changed, that he did not state, "...there was npthing objectionable in the document." He did state the follow- ing ".. .that he did not have the opportunity to fully-review the document and therefore could not state properly his objections
or cments.
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._ PUBLIC HEARINGS - ..
Case No. EIR-295 - May Store Shopping Center Inc. - Contlnued
request for Certification of an EIR for the addition of 450,000
sq: ft. of retail 'shopping area to the existing Plaza Camino Real Shopping Center. . ..
Planning Director Donald Ahatep gave itaff .presentation and a brief sumnary of what transpired at the August 27;1975 meeting for the benefit of.the audience not present at that meeting, specifically discussing the traffic system (vehicles and pedestrians) .that surrounds the Plaza Camino Real.
Applicants' representative, 3ohn Mamaux, did not made a.p.resenta- tion but was present €0 answer any questions of the Commission
or public.
Fay Round, Vice Piesident, Westec 'Inc., 17632 Irvine, Tustih, spoke stating.that Westec Inc. prepared the EIR and that they were in basic agreement with the conunents and additians made' : by staff. He stated he would wa.it for public testimony prior to making-a final presentation and would be available for questio
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Mr. George Flanders, 3765 Yvette Way, Carlsbadi spoke on,.the project stating his concerns relating to the Buena Vista Lagoon
pertaining to si1 tation during grading of the shopping center. He stated he was concerned with the drainaqe, and what effect wou run-off have on the lagoon and the duck feeding area.
Mr. Round, Westec Inc., responded to Mr. Flanders concerns
Present
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stattng that as a result of their {esearch, Westec Imc. concludec that there would be no significant biological effect in the area . which could be contributed to run-off or siltation. He further stated that the siltation would be controlled by siltation basin: to enable any run-off to settle$nd be subsequently disposed.
Henry Thompson, 330 Chestnut Avenue, Carlsbad, spoke on the pro- ject. He stated that the Buena Vista Lagoon was the only fresh 'water lagoon in Southern California.and the Hosp Grove and the Lagoon were valuable natural resources in the State of Californit and that the Buena Vista Creek and Lagoon all combine to make up a complex system-that carries'life-givtng fresh water to wild lii
He felt that the City should cons.ult further with the California Department of Fish and Game regarding run-off and siltation of tt Lagoon. He urged the Commission to take due, deliberate, expert testimony from every source possible before rendering their decision on this matter.
Public. Hearing was dlosed:
Comnissioner L'Heureux pointed out .that the purpose of the re- quirements of an EIR was to require that any proposed developmenl prepare an examination:of the project and discuss possible environmental impacts and mitigating measures present. He stated he felt that. it was not realistic to create an EIR that could pinpoint all problems arising from any project. He felt
. that a future Specific Plan and a more detailed analysis of the project as.it develops would be needed and that the applicant, City and staff wouid be d;erted by tha EIR procas; SG that colle: ivelyzthey oould iook at problems that arise as the project devel and ti report could be written on problems that need to be further explored. The EIR report should be addressed.to the major anticipated impacts and- if necessary, at a later date, request supplemental information on EIR-295. He felt it was not practical, to "fine-tune" the EIR at this stage of .the pro- . ject.
After' substantial discussion .among the'Comnissioners,, it was moved and unanimously approved to recomnend to the City Council Certification of EIR-295. .
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Case No. ZC-161 , 162, 163 .- City Initiated - Continued'reqttest to apply Flood Plain (F-P).Overlay Zqne to 100 year flood areas:
Planning Commissioner L'Heureux stated for 'the record that he wa: abstaining from tKis discussion for reason of conflict of intere:
Planning Director Donald Agatep gave staff presentation, ex- .plaining the memorandum of September 10, 1975 and the Federal Flood Insurance Program. . vision of the Flood Plain Zone there is a choice as to whether tc use the standard project flood plain limits or the 100 year flood .plain limits. Since the Federal Insurance Administration - . and the U.S. Corp'of Engineers use the 100 year flood plain'limil . it was suggested thaf .the Planning Commission recommend to the . City Council that for purposes of the flood plain rezoning pro-. gram,. the 100 year flood plain l.imit, rather than the standard project flood plain limits (which are more restrictive) , be
used. ..
After substantia? discussion among'the Planning Commission, Pu bl ic Hearing was opened.
Mr'. Agatep explained that under pro-
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DATE : OCTOBER 1, 1975
TO : CITY COUNCIL
FROM: City Manager
SUBJECT: PLAZA CAMINB REAL NEGOTIATIONS
At its May 6, 1975 Council meeting, the City Council instructed the staff to have an EPR prepared on the
expansion of the Plaza Camino Real Shopping Center, That EIR has been prepared and reviewed by the Planninq Commission with a recommendation that it be certified by the City Council.
If the Council certifies the EIR, the next step would be final negotiations leading to a firm commitment of City participation at %he earliest pssibie time,
The Council had previously authorized the staff to do some preliminary negotiations, recognizing that until the EIR was certified, the City muhd n&e DQ girn commitment. ongoing and a number of details are in the process of being resolved. The staff does however, need sme further policy direction coxicerning one or two items.
The preliminary negotiations have been
The total dollar amount of participation was never firmly established. For negotiation purposes we have been separating the extension of Marxon Road from the parking lot, itself. May Company's position has been
that they need $1,500,000 total contribution for the combined project, and the staff is willing to lmk. at it in that light with Council's concurrence,
Ti.& to that question however, is the City's participation
in upgrading the existing portion of the parking lot, known
as llsrron Road. As Marron Raad becomes a through travel-
way from Jefferson to Camin0 Real, it is anticipated by the staff that some problems will QCCUK with the pedestrian
trrffic generated by the theater as they cross from the May Company parking lot.
to the expansion of the Center. The proper method of re- sQlving the problem will be studied by the engineers.
This should be taken care of prior
October 1, 1975 Page 2
Subject: Plaza Camino Real Negotiations
A potential problem may also exist along the north side
of the existing portion of Marron Road because of the lack of curbing or other traffic barriers, As the road exists, automobiles can move back and forth freely from
the parking lot to the road, making both right and left turns in both directions without any control. To date this has not caused any serious problems but it is anticipated that with the completion of Marron Road, through traffic will create hazards with these turning
movements,
The Council should consider as a policy matter if the resolution of these problems should be a part of their financial commitment to the expansion,or handled as a separate matter,
If the EIR is certified these matters should be discussed
by the Council.
PAU6 D. BUSSEY City Manager
PDB: ldg