HomeMy WebLinkAbout1976-03-16; City Council; 3595; Consideration of Proposed Sign Ordinance RevisionCITY OF CARLSBAD
AGENDA BILL NO. Qp /J Initial:
Dept.Hd.
DATE: March 16, 1976 c Atty "
DEPARTMENT: Planning C. Mgr.
Subject: REQUEST FOR CONSIDERATION OF PROPOSED SIGN
ORDINANCE REVISION
Statement of the Matter
By letter dated February 17, 1976, Mr. Robert 'Knauf,
representing the Tri-City Auto Dealers' Association,
requested Council consideration on alternative sign regu-
lations for free standing signs.
The staff has prepared a proposed sign ordinance revision
which was discussed at an earlier City Council workshop.
Since that original discussion the matter has been before
the Council at workshop sessions but time has not allowed
the completion of the work.
Recently, there have been a number of court cases concerning
signing which the City Attorney is reviewing in conjunction
with his review of the proposed Sign Ordinance.
It is anticipated that it will be another several months
before staff is prepared to place this' item on the Council
agenda again. • •
Exhibit
Letter from Robert Knauf dated 2-17-76
Recommendation
The City Council may wish to follow one of two alternatives:
1. Refer Mri Knauf's letter to the staff for consideration
and comment when the Sign Ordinance is returned to the
City Council.
2. If the Council feels that consideration should be given
to this request at an earlier date, they may wish to
refer to the staff for report and set the matter to
hearing before the Planning Commission for consideration
of amending the existing Sign Ordinance.
COUNCIL ACTION
3/16/76 A motion was made that this.matter be referred to staff for
report and set the matter to hearing before the Planning Commission for
consideration of amending the existing Sign Ordinance.
RAYMOND F. FEIST
NORMAN L. VETTER
ROBERT C. KNAUF
JOHN I. LOY
SUZANNE W. KNAUF
GIBSON E. PRATT
RAYMOND F. FEIST, JR.
LAW OFFICES
FEIST, VETTER, KNAUF AND LOY
8IO MISSION AVENUE, SUITE 3OO
POST OFFICE BOX 24O
OCEANSIDE, CALIFORNIA 92O54
February 17, 1976
AREA CODE 714
TELEPHONE 722-1914
The Honorable City Council
of the City of Carlsbad
1200 Elm Avenue
Carlsbad, California 92008
Attention:
Gentlemen:
Mr. Paul Bussey
City Manager
As the attorney for the Tri-City Auto Dealers T Associa-
tion, I am communicating a request on the part of the Auto
Center for a change in the existing sign ordinance. The
reason for the request is that the length of frontage on
Paseo del Norte combined with as many as three franchises
requires an alteration to permit a modest announcement of
the line of cars available. The factories are very much
involved which creates some complications. For instance,
Hoehn Motors has three separate franchises, Mercedes-Benz,
Oldsmobile and Honda. Each manufacturer has a distinct logo
not to be displayed on the same mounting as another franchise.
Hoehn Motors has over 400 feet of frontage on Paseo del Norte.
You will note that a Mercedes-Benz logo sign is located on
the dealership location now and is extremely low-key and in
proper decor .
We propose an alteration to the sign ordinance which
would permit a freestanding (pole) sign or monument sign
for each franchise of a business per 100 feet of frontage
on any road. This would apply to all businesses but it is
doubtful that many businesses will have 100 feet of frontage
for each franchise in order to qualify.
The modification would probably fit in Chapter 21.28 or
21.30, or both.
Please let me know if there are any questions and if
there is any way in which the Auto Center can help your staff.
The Honorable City Council 2.February 11, 1976
As you know, the sales tax from the Auto Center is important
income and the dealers now know they are losing sales for
lack of identification.
Very truly yours,
FEIST, VEJJPTp?, KNAUF AND LOY
auf
cc: Tri-City Auto Center