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HomeMy WebLinkAbout1978-04-18; City Council; 5411; Chamber of Commerce Budget Fiscal Year 1978-79CITY OF CARLSBAD -*% AGENDA BILL NO. -$~/'/ _ _ Initial: : Dept.Hd. DATS' April. 18, 1978 . DEPARTMENT: City Manager C. Mgr. Subject: - CARLSBAD CHAMBER OF COMMERCE BUDGET Fiscal Year 1978-79 Statement of the Matter The Chamber of Commerce has submitted their 1978-79 budget, including the dollar amount of reimbursement requested, in accordance with their contract with the City. The Chamber is requesting $35,700 for Basic Services and $14,900 for Special Services. The funding for Special Services reflects an increase in the area of media promotion which would allow cooperative advertising with the San Diego Convention and Visitors Bureau, La Costa or other organizations. This is further detailed in their letter. Exhibit- ; ;. . i Letter from Chamber of Commerce, 3-31-78 Proposed 1978-78 budget - £•• Annual Statement of Chamber Services to the City of Carlsbad Recommendation . That this item be referred to staff for discussion as part of the preliminary budget. If Council prefers to discuss the matter now it should be removed from the consent calendar. Council action • 4-18-78 The matter was referred to staff for discussion as part of the preliminary budget. CARISBAD CHAMBER OF COMMERCE POST OFFICE BOX 1605 CARLSBAD, CALIFORNIA/ft^S- ] P^\(714) 729-5924 Mayor Ronald Packard Members of the City Council City of Carlsbad Dear Mayor Packard and Council Members: The Carlsbad Chamber of Commerce, under its contractN^j^K[i%e;;>jSfty for fiscal year 1977-78, hereby submits an Annual Statement of Chamber Ser- vices for 1978-79 FYf with the dollar amount of reimbursement requested for those services. Attached is a copy of the Chamber's 1978-79 FY budget as adopted by the Board of Directors, along with an approximate budget for "Special Services". A more specific budget will be submitted for each "special service" at least 30 days prior to the staging of this event. If the City exercises its prerogative of rejecting funding for any program, the Chamber reserves the right to delete that program froana its schedule. Since such events require months of advanced planning, tentative approval given at the time of overall budget approval would be greatly appreciated. During the past year, the Carlsbad Chamber has continued to upgrade its efficiency and effectiveness of the Chamber organization, thus its overall services to the City under the terms of the Basic Services contract. We have submitted quarterly reports, outlining services performed by the Chamber for visitors, newcomers, potential business and industry as well as potential new residents. The increased involvement of our members in a wide variety of programs is indicated by the increased investment each has made in the organizations through their time, talents and funds. Money saving systems have been initiated during the year while maintaining the quality of services provided. The Chamber is requesting $35, 700 for Basic Services, reflecting a 5% increase to cover some of the increased cost experienced by the Chamber as well as business and government. A 5% increase in basic membership dues is also being asked of the members to help offset increased costs. The members have donated hundreds of voluntee r hours for the betterment of the community which no budget could reflect. The close cooperation between the City of Carlsbad and the Chamber in many activities is the envy of many cities in our area. We look forward to this spirit of effort to continue as Carlsbad moves forward its goal of making and keeping the quality of life in Carlsbad one of the best. The funding request for "Special Services" has been increased from 1977-78 and some projects modified to meeting changing circumstances in the CARLSBAD CHAMBER OF COMMERCE - OFFICES, ELM AVENUE AT OLD SANTA FE DEPOT City Council Page 2 community. The greatest increase is in the area of media promotion. Since Tourism is a major industry in Carlsbad, providing many jobs both directly and indirectly, the Tourism Committee recommended a program of co-op advertising with such organizations as the San Diego Convention and Visitors Bureau, LaCosta or other organizations. The co-op ads would be run along with these groups to encourage visitors to select Carlsbad when they decide to come to San Diego County. For the size of our city, Carlsbad has had national exposure via the television and press coverage of events held in our city. The value of this exposure is far in excess of any advertising budget the community could support by direct expenditures. A representative of the Chamber will be available at the time of budget hearings to present data and/or answer questions the council may have. If you desire specific data prior to the budget hearings, please contact me or Don Brown. Robert C. Ladwig President CARLSBAD CHAMBER OF COMMERCE ANNUAL STATEMENT OF CHAMBER SERVICES TO THE CITY OF CARLSBAD The Carlsbad Chamber of Commerce hereby proposes the following services for the City of Carlsbad, California, as "Basic Service" for the fiscal year 1978-79. The Chamber of Commerce shall: 1. Maintain suitable quarters and employ competent personnel to execute properly the activities contained in this proposal. 2. Answer all inquiries and correspondence relative to business, industrial and residential advantages and opportunities in the City of Carlsbad, and to dis- seminate information by correspondence, personal contact, and the mass media favorably advertising such advantages and opportunities. 3. Prepare and distribute articles, news stories and literature descriptive of the City's resources whereby outside interests and individuals may be induced to visit or locate in the city. 4. Aid in the promotion of tourism through programs, literature and news stories to the media. 5. Assist prospective business and industrial decision-makers with the view of urging the establishment of business activities in the city. 6. Promote and invite trade and business meetings, celebrations and conventions whereby outside interests and individuals may become acquainted with the advan- tages and opportunities of the city. 7. Assist the City of Carlsbad, the business owners and operators, land owners and other interested individuals in developing and executing a comprehensive re- development plan for that portion of the city known as "The Village", 8. Develop and promote job opportunities for Carlsbad citizens through federal, state or local grants and projects as shall be approved by the Chamber Board of Directors. CARLSBAD CHAMBER OF COMMEtfW PROPOSED 1978-79 BUDGET ESTIMATED REVENUE Membership Dues Investment $27,899 City of Carlsbad Basic Contract 35,700 City of Carlsbad Special Projects If $78,999 ESTIMATED EXPENDITURES Administrative Operations 101 - Salary, Chief Paid Executive $21,000 103 - Salary, Secretary 8,500 105 - Payroll Taxes 1,785 107 - Workman's Compensation & State SDI 240 109 - Employee Insurance 2,400 111 - Executive Travel & Auto Expense 1,800 113 - Chamber Guests 1,020 115 - Convention & Forum Expense 1,850 117 - Rent 3,600 119 - Contingency Fund 2,400 121 - Staff Retirement Account 1,500 Office Maintenance 201 - Maintenance, Repair, Refurbishing 2,000 203 - Janitorial Services 624 205 - Capital Expenditure 1,328 General Office Expense 301 - Utilities (Energy) 480 303 - Telephone 1,080 305 - Water & Sewage 156 307 - Xerox Rental 540 309 - Zerox Usage Fees 540 311 - Mimeograph/Xerox Supplies 480 313 - Stationery/Off ice Printing 1,020 315 - Postage 1,800 316 - Postage Meter Rental 116 317 - Insurance General 1,000 319 - Awards/Plaques/Flowers 900 321 - Newsletter Printing 720 323 - Miscellaneous Office Supplies 540 325 - Mimeograph Maintenance 100 Informational Agencies & Organization Dues 401 - Chamber of Commerce of the United States 150 403 - American Chamber of Commerce Executives 150 407 - California Chamber of Commerce 75 409 - San Diego Convention & Visitors Bureau 150 411 - California Association of Chamber of Commerce 130 413 - San Diego County Chamber of Commerce Executives 25 Advertising & Promotion 501 - City Signs 1,750 505 - Informational Brochures 1,000 507 - Newspaper Subscriptions 150 Special Programs/Annual Events 601 - Spring Holiday 2,500 603 - Installation Dinner 500 605 - Grand Prix Motocross 500 607 - LaCosta MONY-Tournament of Champions 600 609 - La Costa Professional Tennis 600' 611 - City Maps 1,200 615 - Cultural Activities 500 AS/A 617 - Christmas Activities 1,000 619 - Economic Development Brochures 1,500 621 - Visitor Host Programs 1,000 623 - Carlsbad Media Advertising 1 6.000 TOTAL ESTIMATED EXPENDITURES $78,999 / ,SBAD CHAMBER OF COMMERCES-/ ANNUAL STATEMENT OF CHAMBER SERVICES TO THE CITY OF CARLSBAD The Carlsbad Chamber of Commerce proposes the following "Special Services" for the fiscal year 1978-79 and agrees to sponsor or support the following activities listed below, subject to City participation. Attached budget outlines expenditures for each "Special Service". 1. 1979 SPRING HOLIDAY - April 28, 29, 1979 To coordinate and promote this annual event which has become widely known throughout Southern California. City share of project S2,500.00 2. 1978 CHRISTMAS PROGRAM - December 1978 To coordinate and promote community participation in Christmas events with emphasis on "traditional holiday season" activities, and to add to the festive atmosphere of the City. City share of project.. Si,000.00 3. 1Q7Q LA COSTA TOURNAMENT OF CHAMPIONS GOLF Spring 1979 To coordinate and promote community participation in this nat- ionally featured event with recognition to participants, special signs, awards and publicity. City share of project $ 600.00 4. 1Q7Q LA COSTA PROFESSIONAL TENNIS - Spring 1979 To coordinat and promote community participation in this nat- ionally featured event with recognition to participants, special signs, awards and publicity. City share of project S 600.00 5. 1979 GRAND PRIX MOTOCROSS - Spring 1979 To coordinate and promote community participation in the nationally featured event with recognition to participation, awards and publicity. City share of project $500.00 6. CARLSBAD COMMUNITY MAPS - December 1978 To develop, print and distribute a street map of the City of Carlsbad, including updated data on street names, points of interest, location of community facilities, schools, parks, business districts, churches, etc. City share of project 11,200.00 7. CULTURAL ACTIVITIES To coordinate, promote community activities which enrich the cultural life of the city in cooperation with other Carlsbad organizations. City share of project ..... $ 500.00 8. CARLSBAD VISITOR-HOST PROGRAMTo develop, print and distribute Visitor-Host information brochures requested by potential visitors to our city. Data would include points of interest, things to see, where to go,what to do in ": Carlsbad and area. City share of project Si,000.00 o o 9. CARLSBAD ECONOMIC DATA BROCHURES To develop, print and distribute economic data requested by decision makers for the location and development of business and industry for Carlsbad. Update data brochures and distribute to "target" industries which would meet the standards desired by the community while creating job opportunities for Carlsbad citizens. City share of project .. ...... 11,500.00 10. CARLSBAD MEDIA ADVERTISING To develop, coordinate a program of advertising in various media in conjuntion with the San Diego Convention & Visitors Bureau, LaCosta or other organizations to create a public awareness of the benefits of visiting Carlsbad. The target areas 'would be those selected which would generate short-term and long-term visitors to the area. The benefit of this co-op advertising would permit stretching media dollars with other organizations to create an even greater impact than by single effort. City share of project ....... $6,000.00 Total City Participation of all projects $15,^00.00