HomeMy WebLinkAbout1978-04-18; City Council; 5411; Chamber of Commerce Budget Fiscal Year 1978-79CITY OF CARLSBAD -*%
AGENDA BILL NO. -$~/'/ _ _ Initial:
: Dept.Hd.
DATS' April. 18, 1978 .
DEPARTMENT: City Manager C. Mgr.
Subject:
- CARLSBAD CHAMBER OF COMMERCE BUDGET
Fiscal Year 1978-79
Statement of the Matter
The Chamber of Commerce has submitted their 1978-79 budget, including
the dollar amount of reimbursement requested, in accordance with
their contract with the City.
The Chamber is requesting $35,700 for Basic Services and $14,900
for Special Services. The funding for Special Services reflects
an increase in the area of media promotion which would allow
cooperative advertising with the San Diego Convention and Visitors
Bureau, La Costa or other organizations. This is further detailed
in their letter.
Exhibit- ; ;. .
i
Letter from Chamber of Commerce, 3-31-78
Proposed 1978-78 budget - £••
Annual Statement of Chamber Services to the City of Carlsbad
Recommendation .
That this item be referred to staff for discussion as part of the
preliminary budget. If Council prefers to discuss the matter now
it should be removed from the consent calendar.
Council action •
4-18-78 The matter was referred to staff for discussion as part of the
preliminary budget.
CARISBAD CHAMBER OF COMMERCE
POST OFFICE BOX 1605 CARLSBAD, CALIFORNIA/ft^S- ] P^\(714) 729-5924
Mayor Ronald Packard
Members of the City Council
City of Carlsbad
Dear Mayor Packard and Council Members:
The Carlsbad Chamber of Commerce, under its contractN^j^K[i%e;;>jSfty for
fiscal year 1977-78, hereby submits an Annual Statement of Chamber Ser-
vices for 1978-79 FYf with the dollar amount of reimbursement requested
for those services.
Attached is a copy of the Chamber's 1978-79 FY budget as adopted by the
Board of Directors, along with an approximate budget for "Special Services".
A more specific budget will be submitted for each "special service" at
least 30 days prior to the staging of this event. If the City exercises its
prerogative of rejecting funding for any program, the Chamber reserves
the right to delete that program froana its schedule. Since such events
require months of advanced planning, tentative approval given at the time
of overall budget approval would be greatly appreciated.
During the past year, the Carlsbad Chamber has continued to upgrade its
efficiency and effectiveness of the Chamber organization, thus its overall
services to the City under the terms of the Basic Services contract. We
have submitted quarterly reports, outlining services performed by the
Chamber for visitors, newcomers, potential business and industry as
well as potential new residents. The increased involvement of our members
in a wide variety of programs is indicated by the increased investment each
has made in the organizations through their time, talents and funds. Money
saving systems have been initiated during the year while maintaining the
quality of services provided.
The Chamber is requesting $35, 700 for Basic Services, reflecting a 5%
increase to cover some of the increased cost experienced by the Chamber
as well as business and government. A 5% increase in basic membership
dues is also being asked of the members to help offset increased costs.
The members have donated hundreds of voluntee r hours for the betterment
of the community which no budget could reflect. The close cooperation
between the City of Carlsbad and the Chamber in many activities is the
envy of many cities in our area. We look forward to this spirit of effort
to continue as Carlsbad moves forward its goal of making and keeping the
quality of life in Carlsbad one of the best.
The funding request for "Special Services" has been increased from 1977-78
and some projects modified to meeting changing circumstances in the
CARLSBAD CHAMBER OF COMMERCE - OFFICES, ELM AVENUE AT OLD SANTA FE DEPOT
City Council
Page 2
community. The greatest increase is in the area of media promotion. Since
Tourism is a major industry in Carlsbad, providing many jobs both directly
and indirectly, the Tourism Committee recommended a program of co-op
advertising with such organizations as the San Diego Convention and Visitors
Bureau, LaCosta or other organizations. The co-op ads would be run along
with these groups to encourage visitors to select Carlsbad when they decide
to come to San Diego County. For the size of our city, Carlsbad has had
national exposure via the television and press coverage of events held in our
city. The value of this exposure is far in excess of any advertising budget
the community could support by direct expenditures.
A representative of the Chamber will be available at the time of budget
hearings to present data and/or answer questions the council may have.
If you desire specific data prior to the budget hearings, please contact
me or Don Brown.
Robert C. Ladwig
President
CARLSBAD CHAMBER OF COMMERCE
ANNUAL STATEMENT OF CHAMBER SERVICES TO THE CITY OF CARLSBAD
The Carlsbad Chamber of Commerce hereby proposes the following services for the
City of Carlsbad, California, as "Basic Service" for the fiscal year 1978-79.
The Chamber of Commerce shall:
1. Maintain suitable quarters and employ competent personnel to execute properly
the activities contained in this proposal.
2. Answer all inquiries and correspondence relative to business, industrial and
residential advantages and opportunities in the City of Carlsbad, and to dis-
seminate information by correspondence, personal contact, and the mass media
favorably advertising such advantages and opportunities.
3. Prepare and distribute articles, news stories and literature descriptive of
the City's resources whereby outside interests and individuals may be induced
to visit or locate in the city.
4. Aid in the promotion of tourism through programs, literature and news stories
to the media.
5. Assist prospective business and industrial decision-makers with the view of
urging the establishment of business activities in the city.
6. Promote and invite trade and business meetings, celebrations and conventions
whereby outside interests and individuals may become acquainted with the advan-
tages and opportunities of the city.
7. Assist the City of Carlsbad, the business owners and operators, land owners and
other interested individuals in developing and executing a comprehensive re-
development plan for that portion of the city known as "The Village",
8. Develop and promote job opportunities for Carlsbad citizens through federal,
state or local grants and projects as shall be approved by the Chamber Board
of Directors.
CARLSBAD CHAMBER OF COMMEtfW
PROPOSED
1978-79 BUDGET
ESTIMATED REVENUE
Membership Dues Investment $27,899
City of Carlsbad Basic Contract 35,700
City of Carlsbad Special Projects If
$78,999
ESTIMATED EXPENDITURES
Administrative Operations
101 - Salary, Chief Paid Executive $21,000
103 - Salary, Secretary 8,500
105 - Payroll Taxes 1,785
107 - Workman's Compensation & State SDI 240
109 - Employee Insurance 2,400
111 - Executive Travel & Auto Expense 1,800
113 - Chamber Guests 1,020
115 - Convention & Forum Expense 1,850
117 - Rent 3,600
119 - Contingency Fund 2,400
121 - Staff Retirement Account 1,500
Office Maintenance
201 - Maintenance, Repair, Refurbishing 2,000
203 - Janitorial Services 624
205 - Capital Expenditure 1,328
General Office Expense
301 - Utilities (Energy) 480
303 - Telephone 1,080
305 - Water & Sewage 156
307 - Xerox Rental 540
309 - Zerox Usage Fees 540
311 - Mimeograph/Xerox Supplies 480
313 - Stationery/Off ice Printing 1,020
315 - Postage 1,800
316 - Postage Meter Rental 116
317 - Insurance General 1,000
319 - Awards/Plaques/Flowers 900
321 - Newsletter Printing 720
323 - Miscellaneous Office Supplies 540
325 - Mimeograph Maintenance 100
Informational Agencies & Organization Dues
401 - Chamber of Commerce of the United States 150
403 - American Chamber of Commerce Executives 150
407 - California Chamber of Commerce 75
409 - San Diego Convention & Visitors Bureau 150
411 - California Association of Chamber of Commerce 130
413 - San Diego County Chamber of Commerce Executives 25
Advertising & Promotion
501 - City Signs 1,750
505 - Informational Brochures 1,000
507 - Newspaper Subscriptions 150
Special Programs/Annual Events
601 - Spring Holiday 2,500
603 - Installation Dinner 500
605 - Grand Prix Motocross 500
607 - LaCosta MONY-Tournament of Champions 600
609 - La Costa Professional Tennis 600'
611 - City Maps 1,200
615 - Cultural Activities 500 AS/A
617 - Christmas Activities 1,000
619 - Economic Development Brochures 1,500
621 - Visitor Host Programs 1,000
623 - Carlsbad Media Advertising 1 6.000
TOTAL ESTIMATED EXPENDITURES $78,999
/
,SBAD CHAMBER OF COMMERCES-/
ANNUAL STATEMENT OF CHAMBER SERVICES TO THE CITY OF CARLSBAD
The Carlsbad Chamber of Commerce proposes the following "Special
Services" for the fiscal year 1978-79 and agrees to sponsor or support
the following activities listed below, subject to City participation.
Attached budget outlines expenditures for each "Special Service".
1. 1979 SPRING HOLIDAY - April 28, 29, 1979
To coordinate and promote this annual event which has become
widely known throughout Southern California.
City share of project S2,500.00
2. 1978 CHRISTMAS PROGRAM - December 1978
To coordinate and promote community participation in Christmas
events with emphasis on "traditional holiday season" activities,
and to add to the festive atmosphere of the City.
City share of project.. Si,000.00
3. 1Q7Q LA COSTA TOURNAMENT OF CHAMPIONS GOLF Spring 1979
To coordinate and promote community participation in this nat-
ionally featured event with recognition to participants, special
signs, awards and publicity.
City share of project $ 600.00
4. 1Q7Q LA COSTA PROFESSIONAL TENNIS - Spring 1979
To coordinat and promote community participation in this nat-
ionally featured event with recognition to participants, special
signs, awards and publicity.
City share of project S 600.00
5. 1979 GRAND PRIX MOTOCROSS - Spring 1979
To coordinate and promote community participation in the
nationally featured event with recognition to participation,
awards and publicity.
City share of project $500.00
6. CARLSBAD COMMUNITY MAPS - December 1978
To develop, print and distribute a street map of the City of
Carlsbad, including updated data on street names, points of
interest, location of community facilities, schools, parks,
business districts, churches, etc.
City share of project 11,200.00
7. CULTURAL ACTIVITIES
To coordinate, promote community activities which enrich the
cultural life of the city in cooperation with other Carlsbad
organizations.
City share of project ..... $ 500.00
8. CARLSBAD VISITOR-HOST PROGRAMTo develop, print and distribute Visitor-Host information
brochures requested by potential visitors to our city. Data
would include points of interest, things to see, where to go,what to do in ": Carlsbad and area.
City share of project Si,000.00
o o
9. CARLSBAD ECONOMIC DATA BROCHURES
To develop, print and distribute economic data requested by
decision makers for the location and development of business and
industry for Carlsbad. Update data brochures and distribute to
"target" industries which would meet the standards desired by the
community while creating job opportunities for Carlsbad citizens.
City share of project .. ...... 11,500.00
10. CARLSBAD MEDIA ADVERTISING
To develop, coordinate a program of advertising in various media
in conjuntion with the San Diego Convention & Visitors Bureau,
LaCosta or other organizations to create a public awareness of the
benefits of visiting Carlsbad. The target areas 'would be those
selected which would generate short-term and long-term visitors
to the area. The benefit of this co-op advertising would permit
stretching media dollars with other organizations to create an
even greater impact than by single effort.
City share of project ....... $6,000.00
Total City Participation of all projects $15,^00.00