HomeMy WebLinkAbout1979-08-21; City Council; 3543-1; La Costa Sign ProgramCITY OF CARLSBAD
AGENDA BILL NO.: 3syL? - #/
UV
DATE : August 2 It19 79
P 1 anning DEPARTMENT :
Initial ice
Dept. Hd.k
Cty. Atty
Cty. Mgr.
..
SUBJECT :
La Costa Sign Program
Statement of the Matter
In December, 1975, the Council approved, in concept, a directional sign
program for the La Co.sta area. The final sign program was to be to the
satisfaction of the Planning Director. Staff was to report back in two years after approval on the feasibility of such sign program. ' Recently '
the City Council noted that a review has not yet been completed.'
The reason for the delay is that the sign program. as proposed in concept by La Costa Land Company was never einalized-through the staff. Neve'r-
theless, La Costa Land Company did place some si'gns, of which some are
still standing,
Attached is planning staff's review of the sign program that was constructed . -
by the La Costa Land Company. to show them at the City Council meeting if you.so desire.
The La Costa Land Company has indicated willingness to.work with staff in
deve'lopkng a new sign-program. They feel theycan have this program for
City approval within 30 days.
Exhibits
-
Staff has'slides of the area and' is prepared .
Memo t'o the City Manager, dated July.9, 1979
&ECOMMEESDATION
It is recommended that the City Council allow the La Costa Land Cohpany to submit a new sign program within 30 days. If a new sign program
is not submitted to the satisfaction of the Planning Director, staff should
proceed with enforcement of the existing nop-conforming signs in the La
Costa area.
BP :ms.
Council Action:
8-21-79 Council concurred with the :staff-r,Gcommendation.
4
.I
MEMORANDUM
DATE : July 9, 1979
TO : Paul Bussey, City Manager
FROM: Planning Department
RE : LA COSTA SIGN PROGRAM
In September, 1975, the La Costa Land Company submitted a proposal
for a La Costa sign program to the City Council. La Costa felt
that the signs could be authorized under Section 21.46.060(3) of the sign ordinance. This section allows directional, warning or informational signs authorized by federal, state or municipal authority. Since the program was approved a new section has been added to the code allowing directional and community identity signs
in planned communities by amendment to the master plan.
On December 16, 1975, the City Council approved the concept of
the La Costa sign program. Staff was instructed to work with repre- sentatives from La Costa to determine the specifics of the sign
program. Council approved the program for two years, at which time staff was to have reported back to the City Council.
Staff could find no evidence that any specific program had been
adopted, or that a time limit had been placed on the signs. Several
proposals were submitted to the City in 1976 and 1977 although none
appear to have been accepted. Those signs which are part of or may
be part of the La Costa sign program are listed below. Included
are entrance, directional, and information signs.
Entrance Signs
"Welcome to Rancho La Costa." One sign is located on the west side
of Rancho Santa Fe at Olivenhain Road. This sign is leaning and
looks as if it is going to fall. The second sign, on the east side of El Camino Real at Camino Vida Roble, has already fallen. The signs are approximately 5 feet high, with a sign area of 15 square
feet.
Directional Sisns - Subdivisions
"Rancho La Costa." These signs also list several subdivisions by name. There is one on the south side of La Costa Avenue, east of
El Camino Real and one on the east side of El Camino Real south of La Costa. THe other two are on the north side of La Costa at Cadencia and at Esfera. The signs are approximately five feet high with about twelve square feet of sign area per face on two
faces. The signs are low in profile and are generally pleasing
signs. They serve a purpose in assisting visitors in finding
various subdivisions. The subdivision signs direct visitors only
to subdivisions near La Costa Avenue. In addition, many of the
newer subdivisions have not been included on these signs. This
has resulted in special treatment for those subdivisions which are listed.
Directional Signs - La Costa Hotel
There is a large sign advertising the La Costa Hotel and Spa at
the southeast corner of La Costa Avenue and El Camino Real. The
sign is approximately twelve feet high with an area of 70 square
feet. There is a second sign at the corner of Costa del Mar and
El Camino Real.
ProPosed Proaram
The La Costa Land Company has indicated a willingness to institute
a revised sign program for the La Costa Planned Community. The
proposed program will include the directional signs, but will pro-
bably not include the entrance signs. Any signs not approved in
the program would have to.be removed.
While the signs for the hotel would remain the same, the subdivision
signs would be changed. The signs would be similar in design, but
would not have subdivision names. The signs could instead give
area names. For example, the condominiums near the golf course
would be divided into north condo areas and south condo areas.
There would also be smaller, numbered sub-areas, which would be
listed on the signs. Only one sign could be placed at an inter-
section.
Recommendation
Require that a new program be submitted for City Council approval
within thirty days. If no new program is submitted, direct staff
to proceed with enforcement.
KL: jd
7/9/79