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DEPT. PLN
TITLE:
BALLOT MEASURE REGARDING LEGO FAMILY PARK
DEPT. HD. Wfr^
CITY ATTYJ^^— *\ (\CITY MGR.QCP
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RECOMMENDED ACTION:
That the City Council 1) Approve the wording for the Advisory
Ballot Measure on the Lego Family Park; 2) direct the City Attorney
to prepare an impartial analysis; and 3) direct the City Clerk to
take all necessary steps to set the matter for election on June 7,
1994.
ITEM EXPLANATION
At its December 7, 1993 meeting, the City Council discussed placing
a question before the voters of the City regarding the proposed
Lego Family Park. The Council made two decisions at that time.
First, the Council decided to place a City-sponsored measure on the
ballot. Second, the Council determined that the ballot measure
should be advisory. The issue of the specific ballot measure
wording and the selection of an election date was deferred until
January to give staff time to prepare recommended wording and to
meet with any interested parties regarding the wording. The
purpose of this agenda bill is to address those two remaining items
and to formally set the matter for election.
Proposed Wording for Advisory Measure
In order to assist in drafting the proposed wording for the
advisory ballot measure, staff started by first preparing a set of
guidelines. The guidelines that staff prepared and used are
attached to this agenda bill as Exhibit 1. After preliminary
wording was drafted based on the guidelines, staff offered to meet
with the interested parties as directed by the City Council. Staff
held one meeting with the property owners and a Lego representative
and one meeting with representatives of the citizens group
currently opposed to the Lego Park. At those meetings both the
staff proposed guidelines and the preliminary ballot measure
wording were reviewed and discussed. Although the meetings were
very productive, they did not result in total consensus on the
guidelines or the proposed wording of the advisory ballot measure.
Nevertheless, based on the guidelines and input received at the
meetings, staff is recommending that the following wording be
approved by the City Council and used for the advisory ballot
measure:
Shall the City of Carlsbad consider approving a Lego
Family Park within the Carlsbad Ranch project located
east of 1-5, north of Palomar Airport Road, and south of
Cannon Road, provided that the project shall fully comply
with the City's Growth Management Plan, all land use
processing and environmental review requirements are met,
and provided further that any future proposal for another
theme park in the City would require a subsequent,
affirmative vote of the citizens.
In addition and based on input from the meetings, staff is
recommending that a location map be included with the ballot
measure similar to the location map attached as Exhibit 2 to this
agenda bill.
PAGE 2 OF AGENDA BILL NO. /£.. 56?
Date of Election
At the previous City Council meeting of December 7, 1993 staff
presented three options available to the City for setting the date
of an election which were April, June or November 1994. The
discussion of these options centered around holding the election
as soon as possible but combining it with an already-scheduled
election in June or November to increase voter participation and
to keep the cost down.
Staff is recommending that the election be held on June 7, 1994
which would consolidate it with the already-scheduled countywide
primary election. This would allow for a vote to occur with a
regular election which increases voter interest and participation.
Representatives of the Carlsbad Ranch property have indicated that
an amendment to the Carlsbad Ranch project to include the Lego
Family Park will probably be submitted in late February or early
March. As is shown on the estimated processing schedule attached
to this agenda bill as Exhibit 3, there is no real advantage to
waiting until a November election date. Enough additional
information will be generated before June for the citizens to make
an informed decision on whether the consideration of allowing a
Lego Family Park as a use in the City on the Carlsbad Ranch
property fits into the vision that the citizens of Carlsbad have
for their community. It is not possible to have the project
through the entire review process by November in any case and,
therefore, delaying the election until that time has no real
advantage. Finally, as stated previously, Lego is only a part of
the Carlsbad Ranch project. Other parts of the project, such as
the Gemological Institute of America, are on a shorter schedule for
moving forward but their planning is to a certain extent dependent
on whether Lego will be part of the project. It would not seem
fair to unnecessarily delay the other parts of the project from
moving forward.
Staff is therefore recommending that the City Council direct the
City Attorney and City Clerk to take the necessary steps to set the
advisory measure to the election to be held on June 7, 1994
according to the wording recommended above by staff.
FISCAL IMPACT
The cost to the City to place the measure on the ballot for June
7, 1994 would be approximately $10,000 to $15,000.
EXHIBITS
1. Exhibit 1 - Guidelines for Drafting Ballot Measure
2. Exhibit 2 - Draft Location Map
3. Exhibit 3 - Estimated Processing Schedule.
4. Exhibit 4 - Revised Ballot Measure Wording.
EXHIBIT 1
LEGO BALLOT MEASURE
GUIDELINES FOR BALLOT MEASURE WORDING
A yes vote on the measure should indicate support for Lego. The wording should
not be structured so that if you vote no, you support Lego. This only confuses the
issue. YES = Consider Lego. NO = Do not consider Lego.
The wording of the measure should be as short and simple as possible.
The wording should be as neutral and fair to both sides as possible.
Some minimal level of factual, descriptive wording needs to be included in the
measure to clarify the Lego proposal and the City's already-stated position
regarding this type of proposal (see note below for details).
The General Plan and Zoning Ordinance presently allow the City to consider a use
like Lego. This needs to be recognized when drafting the wording and preparing
the explanation of the ballot measure. It is not necessary for the City to amend its
ordinances to be able to legally consider the Lego project.
Note: Factual, descriptive items considered by staff included:
1. Lego is proposing a family-oriented type of theme park.
2. The exact location (Carlsbad Ranch) has been determined.
3. Strict compliance with the Growth Management Plan will be
required.
4. Land use and environmental review requirements must be met.
5. A decision to only allow one theme park in the city.
In meetings with interested parties, proponents of Lego wished to have the
list of items significantly expanded while opponents thought it should be
significantly reduced.
EXHIBIT 2
LOCATION MAP
PROPOSED
LOCATION
FOR LEGO
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CARLSBAD RANCH PROJECT
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EXHIBITS
EXHIBIT 4
LEGO FAMILY PARK
BALLOT MEASURE WORDING
ADVISORY VOTE ONLY
SHALL THE CITY OF CARLSBAD CONSIDER APPROVING A LEGO
FAMILY PARK WITHIN THE CARLSBAD RANCH PROJECT
LOCATED EAST OF 1-5, NORTH OF PALOMAR AIRPORT ROAD,
AND SOUTH OF CANNON ROAD AS SHOWN ON THE LOCATION
MAP, PROVIDED THAT THE PROJECT SHALL FULLY COMPLY
WITH THE CITY'S GROWTH MANAGEMENT PLAN, AND ALL LAND
USE PROCESSING AND ENVIRONMENTAL REVIEW
REQUIREMENTS.
.EGO Systems, Inc.
**&
555 Taylor Road
P.O. Box1600
Enfield, CT 06083-1600
Telephone 203-749-2291
Facsimile 203-749-6077
January 24, 1993
Mayor Bud Lewis and
Members of the City Council
City of Carlsbad
1200 Carlsbad Village Drive
Carlsbad, CA 92008
Dear Mayor Lewis and Councilmembers:
On January 25, the City Council will be considering the action taken by the Council in December
to place an advisory vote concerning the LEGO Family Park on the June or November ballot. In
November 1993, when LEGO World announced the selection of Carlsbad as the site for the first
U.S. LEGO Family Park, our company indicated that we supported the democratic decision
process and that we would accept the project review process as outlined by the City, even if that
included a public vote on the acceptability of the Park to Carlsbad residents.
Now that the City Council has made the decision to place this question before the voters,
opponents to the project are continuing to press the Council to make the vote binding. The City
Council has indicated that it has concerns about making the vote binding, based on policy and
procedural considerations.
While technically speaking, the measure that you place before the voters on the LEGO Family
Park may be an advisory measure, LEGO World views such a vote in a very "binding" sense.
Should the voters of Carlsbad reject the LEGO project based upon an impartially worded advisory
measure, the LEGO Company will commit to withdrawing our plans to gain approval of a LEGO
Family Park in Carlsbad. This commitment should remove any uncertainty or fears that the
opposition may have about the outcome of any advisory measure approved for the ballot by the
City Council.
On the question of timing, LEGO World requests that the vote occur on the June 1994 ballot.
The planning application for the Carlsbad Ranch project should be submitted to the City for
review during the spring. This will provide more than adequate detail about the LEGO Park
proposal for the voters to make an informed decision on the matter. Also, as stated in the past, as
detailed information is available, LEGO World will make every effort to communicate
information about the Park to the community.
Hopefully this letter is helpful to the Council in clarifying our position on the advisory question.
Feel free to contact me should you or any member of the City Council have any questions.
Sincerely,
Joseph L. Manna
Director,
New Ventures & Licensing
JLM:vjd
cc: C. Calkins B. Rhinerson
J. Jakobsen R. Williams
S. Aa. Madsen
01/21-/94 i-i'^ CPFLTPS COMFPNY 002
CftRlTflScompnnv
FOR THE INFORMATION OF
THE CiTY COUNCIL
DATE CITY MANAGER
January 20, 1994
Mayor Claude A. Lewis
City of Carlsbad
1200 Carlsbad Village Drive
Carlsbad, CA 92008-1989
RE: Proposed Ballot/LEGO
Dear Mayor Lewis and Members of the Council:
We understand that the staff has proposed basic ballot measure
wording for the proposed vote on the LEGO Family Park.
Based on the information which we have available, we believe that
the ballot measure needs to more clearly state the conditions to
the citizens1 vote, specifically that the growth management plan
(including but not limited to, Citv traffic standards) must be
satisfied,
A very significant burden is placed on those who wish to see the
ballot measure passed and, therefore, as clearly as possible, the
ballot measure should express the issue. The City, by its
previously adopted policies, has made clear the standards by which
such a proposal is to be considered. Those need to be reiterated
BO that there is no misunderstanding in the community of the
limitations on which their approval will be given.
In addition, we understand that the measure has specifically called
out the three limitations which are required for such a process,
including the compliance with the Growth Management Plan,
compliance with all land use processing and environmental review,
and limitation on any future "theme" park.
We believe that for purposes of ease of understanding and
recognition that these should be separately stated and the ballot
measure should appear as follows:
"Shall the City of Carlsbad consider approving a Lego
Family Park within the Carlsbad Ranch project located
east of 1-5, north of palomar Airport Road, and south of
Cannon Road, provided that the project shall:
• comply with the Growth Management plan (including,
but not limited to City traffic standards);
5600AVENIDAENC1NAS • SUITE 100 • CARLSBAD, CALIFORNIA 92008 U.S.A.
(619) 431-5600 FAX (619) 431-9020
01/21/94 -14:28 CfiRLTflS COMPflNY 003
Mayor Claude A. Lewis
January 20, 1994
Page 2
• Comply with all land use processing and
environmental review; and,
• There shall be only one "theme" park in the City.
We again urge that the ballot language as clearly and expressly as
possible detail those limitations inherent in any consideration by
the City of Carlsbad and, in particular, the limitations under
which the community would be approving this ballot measure. Only
under those circumstances do we feel that the citizens will feel
comfortable exercising their vote in a manner to permit
consideration of the park.
Very truly yours,
Christopher C. Calkins
for Carltas Company
cc: LEGO Systems, Inc,
CARITA5 A?/?company
January 20, 1994
Mayor Claude A. Lewis
City of Carlsbad
1200 Carlsbad Village Drive
Carlsbad, CA 92008-1989
RE: Proposed Ballot/LEGO
Dear Mayor Lewis and Members of the Council:
We understand that the staff has proposed basic ballot measure
wording for the proposed vote on the LEGO Family Park.
Based on the information which we have available, we believe that
the ballot measure needs to more clearly state the conditions to
the citizens' vote, specifically that the growth management plan
(including but not limited to. City traffic standards) must be
satisfied.
A very significant burden is placed on those who wish to see the
ballot measure passed and, therefore, as clearly as possible, the
ballot measure should express the issue. The City, by its
previously adopted policies, has made clear the standards by which
such a proposal is to be considered. Those need to be reiterated
so that there is no misunderstanding in the community of the
limitations on which their approval will be given.
In addition, we understand that the measure has specifically called
out the three limitations which are required for such a process,
including the compliance with the Growth Management Plan,
compliance with all land use processing and environmental review,
and limitation on any future "theme" park.
We believe that for purposes of ease of understanding and
recognition that these should be separately stated and the ballot
measure should appear as follows:
"Shall the City of Carlsbad consider approving a Lego
Family Park within the Carlsbad Ranch project located
east of 1-5, north of Palomar Airport Road, and south of
Cannon Road, provided that the project:
• shall comply with the Growth Management plan
(including, but not limited to City traffic
standards);
5600 AVENIDA ENCINAS • SUITE 100 • CARLSBAD, CALIFORNIA 92008 U.S.A.
(619) 431-5600 FAX (619) 431-9020
Mayor Claude A. Lewis
January 20, 1994
Page 2
• shall comply with all land use processing and
environmental review requirements; and,
• there shall be only one "theme" park in the City.
We again urge that the ballot language as clearly and expressly as
possible detail those limitations inherent in any consideration by
the City of Carlsbad and, in particular, the limitations under
which the community would be approving this ballot measure. Only
under those circumstances do we feel that the citizens will feel
comfortable exercising their vote in a manner to permit
consideration of the park.
Very^fejruly yours,
Calkins
Company
LEGO Systems, Inc.
S. ELAINE LYTTLETON
3400 Seacrest Drive
Carlsbad CA 92008
619-438-2059 office
619-729-0245 home
January 25, 1994
Mayor Lewis & City Council
City of Carlsbad
1200 Carlsbad Village Drive
Carlsbad CA 92008
Dear Mayor and Council;
I regret I am not able to appear before you in person this evening.
I have been eating, breathing and sleeping Lego Family Park for
more than a year now and the matter of a ballot measure on the
project is extremely important to me, so I have asked my friend
Karen Ireland to present my statement to you.
I lived in Carlsbad for 18 years, and have my business here too.
I have served on many Carlsbad citizen committees, including the
Planning Commission, so I know something about the planning
process, city finances and our Growth Management Plan. And I think
I've demonstrated my deep caring for our community over the years
through involvement in many community groups, such as the Friends
of the Library and the Chamber of Commerce.
I bore you with these personal details, because you need to know
how important it is to me that things are done RIGHT here in
Carlsbad. I have been to Lego Park in Denmark. I know what a
wonderful, unique, and pristine place it is. I have met Lego's top
officials and seen their deep personal and corporate commitment to
children and quality learning experiences. I have talked to the
people who live in Billund and heard what a good and generous
corporate neighbor Lego is. And finally, I have seen our City
planners bring grown developers to tears in these Chambers by
enforcing painfully tight development standards and I know they
will continue to do so.
I must tell you that I trust our process here in Carlsbad. I trust
the City Council, the staff, the applicants, and the citizens to
go over the project with a fine tooth comb. There will be ample
opportunity to give and receive public input in order to tailor the
Lego Park to exactly fit Carlsbad.
dftl t-^-t- i-
Page 2 of 2
Land use planning by ballot initiative is disastrous. Our award
winning Growth Management Plan is in serious jeopardy of being
undermined by such action. Certainly other businesses will
continue to think twice about bringing new jobs and dollars to our
City if they perceive that they may have to face a ballot
initiative to do so.
The City Council is NOT demonstrating the courage of their
convictions by considering a ballot measure at all. I urge you to
take a strong stand, discard the whole ballot measure, and allow
the applicant to go through our tried and true process like anyone
else.
Sincerely,
S. Elaine Lyttleton
SEL:bm
TOOLTRONICS, INC.
City of Carlsbad
1200 Carlsbad Village Drive
Carlsbad, CA 92008
Subject: Lego Family Park
Honorable Mayor and Members of the City Council
As a longtime Carlsbad resident and chairman of Amcraft Corporation, Tooltronics,
Inc. , Hytech Precision Machining and Pacific Swiss Limited, I strongly support your
continuing efforts to make the Lego Family Park project a reality within this
community. As an owner of small business', I believe it is imperative to continue to
create jobs and stimulate our economy while maintaining an urban environment. The
land slated for Lego Family Park, under the current zoning, could be constructed with
office complexes, totaling some two million square feet. This type of development
would create horrendous traffic problems on Palomar Airport Road and Cannon Road
at peak hours of the day, and require additional services to support large numbers of
daytime population. Under the California freeway system, it is highly unusual to have
an off ramp such as Cannon Road that would handle virtually all traffic for this project,
create zero impact on residential areas, and not create gridlock generally found in large
developments during peak traffic hours.
This community is blessed with the opportunity to continue its growth management
plan, and Lego Family Park fits the criteria. Our administration and the previous
administration, both Republicans and Democrats alike, preach family values. Lego
Family Park certainly fits that bill. They will bring to our community 700 full time and
part time jobs, generate approximately $75 million in annual sales, and create a boom
for all construction workers in North County.
Most cities within the United States of America would provide tax advantages,
building concessions, zoning changes, and virtually anything else that they could do to
bring this project to their community. Carlsbad has the opportunity to garner this
wonderful project by just saying "yes." I urge all of you to just say "yes."
Sincerely,
in W. Earle
Chief Administrative Officer
cc: Carlsbad Chamber of Commerce
Blade Citizen
1958 Kellogg Avenue • Carlsbad, California 92008-6581 • (619)431-7600 • FAX (619) 431-7625
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