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HomeMy WebLinkAbout1984-10-16; City Council; 7917; Service Station Price SignslB#- MTG. 10/16/84 )EPT. PLN RECOMMENDED ACTION: Refer to Planning Commission for a public hearing to consider an amendment to the Zoning Ordinance regarding service station price signs. ITEM EXPLANATION TITLE: SERVICE STATION PRICE SIGNS DEPT. HD. CITY Am%% CITY MGR. On September 18, 1984, the City Council denied Variance 361 which was a request for a larger service station price sign at the Arc0 station on the northeast corner of La Costa Avenue and El Camino Real. Staff was directed to return with a report on amending the ordinance to permit a larger sign based on the Council's discussion and the tradeoffs being suggested by the appl icant for the variance . Staff has analyzed the matter and could support an amendment to the ordinance to allow a larger sign subject to the following conditions: 1) The sign is a monument-type sign 2) No other freestanding signs are allowed on the property 3) The sign is used for the identification of the station 4) The sign does not exceed 6 feet in height and 8 feet in as well as the gasoline prices length (maximum 48 square feet) Staff recommends that the City Council refer this matter to the Planning Commission for an appropriate public hearing to consider an amendment to the ordinance as outlined above. At the request of Council, the attorney for the applicant of Variance 361 has submitted a list of monument signs similar to the one being requested by the applicant. The list is attached. ENVIRONMENTAL REVIEW None required at this time. FISCAL IMPACT Staff time to process a Zone Code Amendment - approximately 10 hours. EXHIBITS Letter and list from Applicant's Attorney, dated September 24, 1984 LAW OFFICES OF C. SAMUEL BLICK A PROFESIONAL CORPORATION P. 0. BOX 8025 FAIRBANKS RANCH PLAZA. SUITE J RANCHO SANM FE. CALIPORNIA 92067 16101 756-5004 September 24, 1984 MARY H. CASLER Mayor City of Carlsbad 1200 Elm Street Carlsbad, CA 92008 Dear Mayor Casler: LOS ANCELES 1213) 587-4755 ORANGE 1714) 857-0464 RIVERSIDE (714) 359-5489 Please find enclosed a sample list of some of the ARCO sites which are currently operating with the benefit of monument signs. Although there are literally hundreds of ARCO sites with monument signs existing throughout the State of California, this list is intending to select only those sites which are proximate to the City of Carlsbad. It is my understanding that within the next few weeks the Planning Staff will be returning a report to the City Council which will indicate the proper means for amending the Sign Ordinance to allow, under certain circumstances, the construction of monument signs on service station sites. We appreciate your willingness to consider amendment to the Sign Ordinance in order to provide fairness in those .situations where a service station operator is willing to remove free- standing signs in favor of a monument sign which also contains indications of product prices. If it is your interest to undertake a tour of some or all of these sites in order to inspect the monument signs, I will be pleased to provide transportation and accompany you in this regard. Thank you again for your assistance in this matter, and if you have any questions please call me. Very truly yours, C. SAMUEL BLICK CSB : Ir Encs. cc : -s 43OA.trmL Vincent Biondo Larry Siskind C. T. Fulkerson P. D. Lippert 2 . -..e LAW OFFICES OF C. SAMUEL BLICK A PROFESSIONAL CORPORATION LOCATION OF MONUMENT SIGNS ARC0 SITES FOR Via de la Valle & 1-5 Highway 78 & Rancho Santa Fe Road - San Marcos Santa Fe & Pala Vista - Vista Bernardo Center Drive & Rancho Bernardo Rd. - Rancho Bernardo La Jolla & Nautilus - La Jolla Turquoise & Cass - Pacific Beach Clairemont Mesa & Genesee Clairemont Mesa & Dolivia Balboa & Mount Abernathy Golfcrest & Jackson - La Mesa Molison & 1-8 - El Cajon Broadway & ''E" - Chula Vista "H" & Easement - Chula Vista Palomar & 1-5 - Chula Vista Texas & El Cajon - San Diego Rosecrans & Litton - Point Lorna 3