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HomeMy WebLinkAbout1986-04-01; City Council; Info; Progress report-Funding Convention &Visitor Bureaui, z 0 March 14, 1986 City Council City of Carlsbad 1200 Elm Avenue Carlsbad, CA 92008 Dear Mayor Casler and Council Members: When the Council determined to fund a Convention and Visitors Bureau last year, it asked that a progress report be made at a six-month interval. This letter will formally request that we be placed on the agenda to give our six-month report. This report is primarily to review our achievements over the past several months, and our 1986 goals and objectives. Although you will be supplied with our revised budget, finances are not the focus of this report. We will review our financial status thoroughly when we come before you in May for our refunding. The presentation, which will include audio-visual materials, will run approximatley 15 minutes in length. Within this review, we will discuss some modifications to the original program of work, including the implementation of two world-class sporting events to promote tourism in Carlsbad. We are requesting an agenda date of March 25, with April 1 as an alternative. If at all possible, we would like to be put on the agenda towards the start of the Council meeting. Please advise us as soon as possible if either of these dates is feasible. -continued- Carlsbad Convention & Visitors Bureau P.O. Box 4297, Carlsbad, CA 92008 (619) 729-1786 Division of the Carlsbad Chamber of Commerce I March 14, 1986 City Council Page two Enclosed you will find some budget information which should be added to your notebooks. These notebooks have already been distributed to you. Thank you for your consideration. Sincerely , Carlsbad Convention and Visitors Bureau Hannah E. Frost Manager Enclosure C: City Clerk HEF:kr 2 REVISED BUDGET: July - December, 1985 Budget Actual Variance Income: city: $100,000 $100,000 -0- Previous City Funding: Private Sector $ 10,000 $ 795 $ (9,205) (car ry-over) $ 45,000 $ 45,000 -0- TOTAL INCOME: $155,000 $145,795 $ (9,205) Expenses Fixed Costs: Account ing / Legal $ 500 -0- $ . 500 Auto Mileage $ 1,500 $ 1,102 $ 398 Employee Benefits $ 500 $ 311 $ 189 Equipment $ 3,000 $ 3,437 $ (437) Insurance $ 250 $ -0- $ 250 Off ice Supplies $ 2,500 $ 2,832 $ (332) Payroll Taxes $ 2,000 $ 1,978 $ 22 Postage $ 200 $ 27 $ 173 Misc, Office Expenses $ 1,500 $ 1,850 $ (350) Salaries $ 25,000 $ 23,623 $ 1,377 Telephone $ 500 $ 319 $ 181 Utilities $ 250 $ -0- $ 250 TOTAL FIXED COSTS:$ 37,700 $ 35,479 $ 2,221 - -continued- Carlsbad Convention & Visitors Bureau - P.O. Box 4297, Carlsbad, CA 92008 * (619) 729-1786 Division of the Carlsbad Chamber of Commerce 3 REVISED BUDGET continued Budget Expenses Variable Costs: Advertising $ 60,000 Business Expenses $ 500 Conference / Trade Shows $ 8,500 Dues/ Subsciptions $ 1,500 Miscellaneous $ 1,250 Printing $ 17,000 Professional Special Projects $ 21,550 Services $ 7,000 TOTAL VARIABLE COSTS: $117,300 Actual $ 59,140 $ 261 8,562 $ 1,119 $ 19 $ 13,351 $ 6,509 $ 19,956 $108,917 TOTAL EXPENSES: $155,000 $144,396 Variance $ 860 $ 239 $ (62) $ 381 $ 1,231 $ 3,649 $ 491 $ 1,594 $ 8,383 $ 10,604 COST PERCENTAGES Budget Actual Percentage of Total Budget Fixed Costs $37,700 $35,475 24% Advert is ing $60,000 $59,140 39% Conf er enc e s / Trade Shows $ 8,500 $ 8,562 5% Special Projects $21,550 $19,956 14% Printing $17,000 $13,351 11% Other $10,250 $ 7,904 7% si 2nd Quarter 3rd Quarter 4th Quarter .- A TOT INCREASES: 1985 1984 % Increase - 1985 $263,530 $242,447 9% $350,460 $280,114 22% * $233,819 $216,692 8% b QUARTERLY TRANSIENT OCCUPANCY TXX 400