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IEPT. PER
CII OF CARLSBAD - AGENC - BILL
TITLE AMENDING THE CLASSIFICATION AND SALARY
PLAN FOR PUBLIC INFORMATION OFFICER
RECOMMENDED ACTION:
City Council adopt Resolution No.
adopting the classification description and salary plan for Public
Information Officer.
87 9 a
ITEM EXPLANATION:
For the past several years, the functions of the Public Information Officer
have been accomplished by a Senior Management Analyst through the City
Manager's Office. Recently, the Analyst was reassigned to the Research
and Analysis division to perform other duties.
Staff feels it is important and in the best interest of the city to create
a specific classification for Public Information Officer. Personnel has
reviewed the position and developed a job classification for adoption by
the Council.
FISCAL IMPACT:
The biweekly salary range will be $1,118 - $1,427.
$37,102 on an annual basis,
This equals $29,068 to
The funding for this position is available.
EXHIBITS :
Resolution No. 8992 .
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RESOLUTION NO. 8992
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CARLSBAD, CALIFORNIA, AMENDING THE CLASSIFICATION
PLAN AND SALARY SCHEDULE OF THE CITY TO ADOPT
THE CLASSIFICATION OF PUBLIC INFORMATION OFFICER
WHEREAS, the City Manager recommends and the City Council concurs, that the
classifications of Public Information Officer should be adopted and included in
the City's Classification Plan and Salary Schedule.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad,
California, as follows:
1. That the above recitations are true and correct.
2. That the City Council authorizes and directs the City Manager to add
the classification of Public Information Officer as described in Attachment A,
attached hereto and made a part thereof.
3. That the City Council authorizes and directs the City Manager to add
the title of Public Information Officer to the Management Salary Schedule at thc
range of $1,118 - $1,427 biweekly as shown on Attachment B, attached hereto and
nade a part thereof.
PASSED, APPROVED AND ADOPTED at a regular meeting of the Carlsbad City
Eouncil held on the 24th day of March , 1987, by the following
vote, to wit:
AYES: Council Members Lewis, Kulchin, Pettine, Mamaux and Larson
NOES: None
ABSENT: None
9TTEST : h64. 6?aJhL- 9LETHA L. RAUTENKRANZ, City Clerk
( SEAL )
Attachment
PUBLIC INFORMATION OFFICER
DEFINITION
Under general direction, performs responsible work to organize and maintain a
public information program for the City; prepare and disseminate a variety of
information materials to the public regarding City activities and services, and to do related work as assigned.
EXAMPLES OF DUTIES
Prepare and disseminate news releases regarding City events, services and
regulations in conjunction wity City departments.
Arrange press coverage for City special events.
Maintain contacts with the news media to assure accuracy of City information
disseminated and identify and correct reporting errors.
Coordinate special events such as dedications, ground breakings, ribbon cuttings
and receptions.
Write speeches for public officials.
Develop, write and produce the City's newsletter which includes establishing a
theme, working with related departments and layouts.
Design, write and layout informational brochures intended to focus on specific
departmental activities and programs.
Develop and maintain special multi-media presentations such as slide show,
displays and art exhibits.
Identify and counsel public officials on public relations concerns in the
policies, programs and issues being reviewed.
QUALIFICATIONS
Knowledge of
Principles of organization, administration, budget and personnel
administration.
Communication theory.
Principles and techniques of journalistic writing and reporting.
Media sources and resources.
Methods of planning and implementing an effective public information program.
Planning and preparing media releases and news conferences.
Ability to
Communicate clearly and concisely, orally and in writing.
Establish and maintain effective relationships with those contacted in the
course of work.
Exercise judgement in the release of information.
Write creatively and to translate technical information into lay language.
Gather and verify news information through interviews, observation and
research.
Organize news material and determine a story slant or emphasis.
EXPERIENCE AND EDUCATION
Any combination equivalent to experience and education that could likely provide
the required knowledge and abilities would be qualifying. A typical way to
obtain the knowledge and abilities would be:
ExDerience
Two years of progressively responsible experience in public relations,
journalism, public information, or a related field.
Education
Equivalent to a bachelor's degree in journalism, communications, public/business
administration, public relations or a related field.
NECESSARY SPECIAL REQUIREMENT
Possession of a valid Class I11 California driver's license.
I
CIT'f i>F CARLSBAD MANAGEMENT EMPLOYEE CLASSIFICATIONS AND RANGES JANUARY 1. 1987
ADMIN ASST - ARTS COORDINATOR ADMIN ASST - CONTRACTS AQUATIC SUPERVISOR ASSISTANT CITY ATTORNEY ASSISTANT CITY ENGINEER ASSISTANT CITY MANAGER ASSISTANT FINANCE DIRECTOR ASS I ST ANT L I BRARY DIRECTOR ASSISTANT PLANNING DIWCTOR AUDIO VISUAL SPECIALIST BUILDING DIRECTOR BUILDING MA I NT SUPERV I SOEi CITY ENGINEER COMMUNITY DEVELOPMENT D I FiECTOR COMMUNITY REDEVELOPMENT MANAGER CONSTRUCTION SUPERVISOR
ELECTRICAL OPTNS SUPERVISOri EOUIE'MENT MAINT SUPEXINTENDENT EQUIPMENT MAINT SUPERVISOR EXECUTIVE ASSISTANT FINANCE DIRECTOR FIRE BATTALION CHIEF FIRE CHIEF HOUSING PROGRAM ADMINISTRATOR INFORMATION SYSTEMS DIRECTOR LIBMRY DIRECTOR MANAGEMENT ANALYST MANAGEMENT ASSISTANT MANAGER RESEARCH AND ANALYSIS METER SHOP SUPERVISOR MUNICIPAL PROJECTS MANAGER PARK SUPERVISOR PARKS SUPERINTENDENT PARKS & RECREATION DIRECTOR PERSONNEL DIRECTOR PLANNING DIRECTOR POLICE CAPTAIN POLICE CHIEF POLICE LIEUTENANT PRINCIPAL BUILDING INSPECTOR PRINCIPAL CIVIL ENGINEER PRINCIPAL RECREATION SUPERVISOR PUBLIC INFORMATION OFFICER PURCHASING DIRECTOR RECREATION SUPER1 NTENDENT RISK MANAGER SENIOR CITIZEN COORDINATOR
DEVELOPMENT PROCESSING MANAGE11
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Attachment B
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SENIOR MANAGEMENT ANALYST SEWER MINT SUPERVISOR STFUZET MAINT SUPERINTENDENT STREET MAINT SUPERVISOR UTILITIES MAINT DIRECTOR UTILITIES MAINT SUPERINTENDENT WATER MAINT SUPERVISOR
4
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EXHIBIT B
CITY OF CARSSBAD MANAGEMENT SALARY RANGES
JANUARY 1, 1987
STEP STEP STEP STEP STEP STEP
RANGE ONE TWO THREE FOUR FIVE SIX -______---____-_-__---------------------------------------------------
a73 917 963 1011 1062 1115
2 968 1017 1068 1121 1177 1236
3 1093 1148 1205 1265 1329 1395
4 1118 1174 1232 1294 1359 1427
5 1149 1207 1267 1331 1397 1467
1,
6 1151 1209 1269 1333 1399 1469
7 1154 1211 1272 1336 1402 1473
1177 1235 1297 1362 1430 1502 8 9 1179 1238 1300 1365 1433 1505
10 1266 1330 1396 1466 1539 1616
..
11 1315 1381 1450 1523 1599 1679
12 1348 1415 1486 1560 1638 1720
13 1409 1479 1553 1631 1712 1798
14 1429 1500 1575 1654 1737 1824
15 1507 1582 1662 1745 1832 1923
16 1513 1589 1668 1752 1839 1931
19 1562 1641 1723 1809 1899 1994
17 1534 1611 1692 1776 1865 1358
18 1544 1621 1702 1787 1877 1970
20 1569 1648 1730 1817 1908 200 3
21 1624 1705 1790 1830 1974 2073
22 1648 1730 1817 1907 200 3 2103
23 1651 1734 1820 1911 2007 2107
24' 1694 1779 1868 1961 2059 2162
25 1713 1798 1888 1983 2082 2186
26 1721 1808 1898 1993 2092 2197
27 1728 1815 1906 2001 2101 2206
28 1797 1887 1981 2080 2184 2293
29 1909 2005 2105 2210 2321 2437
30 1940 2037 2139 2246 2358 2476
31 1950 2047 2150 2257 2370 2489