HomeMy WebLinkAbout1987-05-26; City Council; 9021; Convention & Visitor's Bureau Budget RequestCITJSOF CARLSBAD — AGENDQ0ILL
AB# ?<?<£/
MTG. 5/26/87
DEPT. FIN
TITLE:
CARLSBAD CONVENTION AND VISITOR'S
BUREAU BUDGET REQUEST
DEPT. HD. ^f^
CITY MORc^S^
O
<
OI
_J
Oz
1
RECOMMENDED ACTION:
No action is required. This time has been provided to allow
the representatives of the CCVB to address the Council
regarding the 1987-88 Budget.
ITEM EXPLANATION:
The CCVB received a total of $200,000 from the City's general
fund for 1987-88. The CCVB originally requested funding of
more than $276,000. This request has been reduced to $200,000
in the budget presented to the City Council May 12, 1987.
The CCVB has requested the opportunity to present their budget
proposal to the City Council. All Council members have previous-
ly received copies of the CCVB Budget presentation report. A
copy of this report is available in the Finance Department for
public inspection.
The attachments to this agenda bill have been provided by the
CCVB to further explain the budget request.
FISCAL IMPACT:
The CCVB Budget for 1987-88 has been reduced to $200,000 in the
recommended budget presented to Council earlier this month. Any
increase in CCVB funding without an equal or offsetting increase
in revenues will reduce the Council's Contingency Account balance
The 1987-88 budget contains a Contingency balance of $1.2 million
EXHIBITS:
Budget documentation provided by CCVB.
CARLSBAD
May 22, 1987
Mayor "Buddy" Lewis
City of Carlsbad
1200 Elm Avenue
Carlsbad CA 92008
Dear Mayor Lewis:
I want to take this opportunity to thank you in advance for
providing the Carlsbad Convention and Visitors Bureau with the
opportunity to present our program proposal at the May 26 Council
meeting. CCVB Manager Craig Severson and the members of the CCVB
Advisory Panel have made every effort to answer any questions you
and the staff may have by providing you and the staff in advance
with the CCVB Budget Report.
A few specific questions have been presented by the staff which
we have also attempted to respond to. Enclosed is a portion of
the additional information requested, along with the proposed
funding formula.
Item number one, CCVB Services Report, outlines monitored
services, private sector financial support in F.Y. 1986-1987 and
projected for 1987-1988, and total Direct and Indirect private
sector support.
Item number two is the Total Actual In-Kind private sector
support generated (leveraged) with $13,545 in room contributions
by local hotel/motel properties during July 1986 through March
1987.
Item number three is the Proposed CCVB funding Formula for F.Y.
1987-1988. The proposal maintains the funding of $200,000 with a
performance based approach to additional CCVB funding using
T.O.T. collected during the year as the "indicator" for
additional investment.
Please feel free to call me if you have any questions about the
budget report or information provided herein.
relv,
Paul Schwartz
Executive Vice President, Carlsbad Chamber of Commerce
& Visitors Bureau • P.O. Box 4297, Carlsbad, CA 92008 • (619)729-1786
Division of the Carlsbad Chamber of CommercePS:kr
Carlsbad Convention and Visitors Bureau
Services Report
I.
* Incoming phone calls -50-75 per day
* Depot Visitors -140 per day
-1076 per month
* Brochures Mailed -11,500 in F.Y.
86-87
* Direct Travel Agent/Trade
Show Contacts -19,000 in F.Y.
86-87
II. Private, Direct and Indirect Financial Support
In Kind Contributions for Promotional Media Airtime
* from Private Sector (Hotel & Motels) -$13,545
* Direct Cash Contributions for Co-Op Advertising for
1-800-CARLSBAD at $9.82 per month, per room,
per property -$16,002 in F.Y.
86-87
Projected F.Y. 87-88 -$23,000
* Property Participation in Travel/Trade
Shows (Equals 2/3 of total cost to CCVB) -$5,231
Projected F.Y. 87-88 -$8,580
* Travel Agent Familiarization Tour
Donations (For 20 Agents) -$6,290
* Carlsbad Grand Prix Bike Race -$37,000
(Airfare, meals, rooms)
Direct & Indirect Support Totals F.Y. 86-87
$13,545 - In Kind
$16,002 - Cash
$5,231 - Trade Show Participation
$6,290 - FAM Tour
$37,000 - Bike Race
$78,068 TOTAL
r
TOTAL BUDGST KITH IK-KIND SERVICES
CAfiLSBAD COHVOITIOI 4 VISITORS BUREAU
1986-87 BUDGET
FILE HAMS: BUDGET IC-DISK) 'PROJECT* 'PROJECT* 'PROJECT*
ltttttttttt<tlttttttttttt<tltttttt*ttt>tttttttttt«tttt*t*U**ttttttttttttttlttt>ttttttt<t«ttttt>ttt<«»tlttttttttttttt<ttlttttttttttt<ttttttttt«lttttttt«tttttttttttt>tt>ttt<ttl
CODE CATAGORY JULY 86 AUG 86 SEPT 8& OCT 86 MOV 86 DEC 86 JAN 87 FEB 87 HAR 87 APR 87 HAY 87 JUMg 87 TOTAL BUDGET
>tttttttttttttttttttltt<tttlttlt>ttttttttttltt>ttttt><l«tltltt<tttt<tttttlttttttttttttt<tt«tttittttttttttttltttttt>lltlt>tttlttt<Itt>tttttttt>ttt>tltttttttt><tttttttttltttttttt
IICOM8ittttt
100 CITY/GEMEIttL FUND
101 CCVB DIRECT
102 PRIVATE: DIRECT
UJ WOO*: imiW)
104 HISCELL2AHOUS
31278.00
.00
.00
7S543.09
.00
28411.00 36194.00
.00 .00
158.00 1066.00
210457.00 174222.01
.00 .00
.00
.00
856.00
14HOO.OO
.00
29003.00
.00
615.00
1)310.00
.00
.00
.00
1404.00
9451.00
.00
26259.00
.00
653.00
43500.00
.00
.00
.00
732.00
22190.00
.00
30484.00
.00
2882.00
10527.00
.00
.00 .00
.00 - .00
3184.56 724.72
.00 141370.00
.00 .00
.00
.00
724.72
.00
.00
181629.00 200000.00
.00 10000.00
13000.00 13000.00
994370.00 . .00
.00 .00
<ttttlt<<ttt<t>ttttlttttt»<t«t>tl<tltlt>ttttt«>tttt<ttttttttttlttttit>t<ttl<ttttltttttt>tt>ttt<tt<»lt>l>tttl>t>ltlt<tttttt>ttttttttttil<l<tttlttt>ttt>lttttt>t<tttltttt»ttt»
TOTAL INCOME 107821.00 239026.00 211482.00 147656.00 118928.00 10855.00 70412.00 22922.00 113893.00 3184.56 142094.72 724.72 1188999.00 223000.00
V \\ -, i rr>f n >-i_
PROPOSED CCVB FUNDING FORMULA
Present Allocation:
$200,000 = 17.07% of $1,171,000 T.O.T. Collected 1985-86
$200,000 r 16.00% of $1,250,000 T.O.T. Budgeted 1986-87
Proposed 1987-88 Funding Allocation:
$200,000 - Base Amount Equals 14% of $1,400,000 Budgeted
in 1987-88
+ The equivalent of
14.00% - Of T.O.T. Funds Collected in Excess of the
Average Quarterly Budget Amount of $350,000,
using T.O.T an an Indicator only. (One fourth of
$1,400,000)
FORMULA
1987-88 Budgeted T.O.T. = $1,400,000
Quarterly Average ($1.4 million divided by
12 months) = $350,000
Additional Performance Based Quarterly
Allocation: 14% of Quarterly T.O.T. Over $350,000
EXAMPLE
Assume First Quarter T.O.T. Collected $ 365,000
Less Averaged Amount Budgeted - 350,000
Net Amount Over Budget $ 15,000
Additional CCVB Funding X 14%
Additional First Quarter Amount $2100
To CCVB
Total CCVB Funding not to exceed a
Total Annual CCVB Funding of $300,000.
WSNCVBFUND