HomeMy WebLinkAbout1990-09-17; City Council; 990-4; Proposed City Policy SponsorshipPARKS & RECREATION COMMISSION - AGENDA BILL
AB* <wn-H
MTG. 9/17/90
DEPT. P+K
TITLE:
PROPOSED CITY POLICY:
SPONSORSHIP OF RECREATION PROGRAMS
DEPT. HD«e£^E
CITY ATTY
CITY MGR.
RECOMMENDED ACTION:
Staff recommends that the policy be established that the City of Carlsbad will neither
solicit nor accept donations for youth programs, open to anyone under the age of 21
years, from an alcohol beverage or distribution company.
ITEM EXPLANATION:
At the July 24, 1990 City Council meeting, the matter of sponsorship of recreation
programs by alcohol beverage companies was referred to the Parks and Recreation
Commission for a report and their recommendation.
Staff conducted a survey, prepared a report and recommendations which were
presented on August 20, 1990 to the Parks and Recreation Commission. The
Commission referred the matter back to staff for additional input from the City
Attorney's office.
Staff met with the Assistant City Attorney and discussed the issue, concerns, ^
proposed policy. Attached is a copy of the Recreation Superintendent's report to the
Director, dated September llth with the proposed policy. (EXHIBIT 1)
FISCAL IMPACT:
The fiscal impact of the proposed policy is a net loss of $3,000 per year. Staff is
confident that they can solicit new sponsorships for recreation programs from non-
alcohol related sponsors and find the same amount of support.
EXHIBIT:
1. Memorandum to Parks and Recreation Director, with Proposed Policy, dated
September 6, 1990
13
SEPTEMBER 6, 1990
TO: PARKS AND RECREATION DIRECTOR
FROM: Recreation Superintendent
PROPOSED POLICY ON SPONSORSHIP OF RECREATION PROGRAMS
BACKGROUND:
At the July 24, 1990 City Council meeting, the matter of sponsorship of recreation
programs by alcohol beverage companies was referred to the Parks and Recreation
Commission for their report and recommendation. Ken Price, Principal Recreation
Supervisor conducted a survey which showed none of the eight cities contacted has a
written policy on sponsorship. He prepared the report and recommendation that was
presented at the August 20th Parks and Recreation Commission meeting. The
Commission referred the matter back to staff for additional input from the City
Attorney's office.
RECOMMENDED ACTION:
Staff recommends that a policy be proposed to the Parks and Recreation Commission to
neither solicit nor accept donations of any type from an alcohol beverage or distribution
company for youth recreation programs, open to anyone under the age of 21 years old.
A draft copy of the proposed policy is attached. (EXHIBIT 1)
FISCAL IMPACT:
The fiscal impact of the proposed policy would be a net loss of $3,000. Staff is
confident that the $3,000 loss can be replaced by new, non-alcohol related sponsors,
resulting in a zero impact.
If replacement sponsors were not found, the fiscal impact could result in an increase in
the participant's fee. For example, the entry fee for "Bodyboard Classic" may be $15
instead of $10; the $5 increase provides for liability insurance previously paid with
funds from the alcohol beverage sponsorship.
DISCUSSION:
The Department received $3,000 total in donations this year from Mark Stein Beverage
Company, an alcohol distribution company. For the past seven years, this company has
sponsored the Triathlon, Boogie Board and Bodysurfing Contests, supplying equipment
such as display flags, fencing material, as well as snacks, money and alcohol. For the
1990 Body Board and Surfing Contest, they donated $1,000 which pays for participant
liability insurance. In addition, they contributed $500 to the Parks Division for Coastal
Clean-Up.
14 EXHIBIT 1
MEMORANDUM TO PARKS AND RECREATION DIRECTOR
SEPTEMBER 6, 1990
PAGE 2
DISCUSSION, continued
The City does not have a written policy on sponsorship of recreation programs.
In March, 1984, the Department proposed and the Commission adopted a broad policy
statement, titled "Sponsorship of City Youth Activities".
Recently, the City Attorney's Office reviewed the Department Policy No. 23 and
suggested the wording "products that are objectionable to youth" is too vague and
subjective to be an effective policy statement. A copy of Department Policy No.23 is
provided as reference material. (EXHIBIT 2)
I met with the Assistant City Attorney and discussed several items of concern including
discrimination and first amendment rights, as well as the proposed policy and
alternative. He assured us the City can legally adopt a policy pertaining to
soliciting/accepting donations.
CONCLUSION:
The Department will continue to seek sponsorships and donations as a means of
reducing program costs to the City and participants. Alcoholic beverage industries have
traditionally supported athletic events, however, the Department is confident that
alternative sources of sponsorship can be found.
LYNN CHASE
Ijc
EXHIBIT 1. Proposed Policy, drafted 9/4/90
EXHIBIT 2. Department Policy No. 23, adopted 3/19/84
C: Principal Recreation Supervisor
CITY OF CARLSBAD - PARKS AND RECREATION DEPARTMENT
PROPOSED POLICY
SPONSORSHIP OF YOUTH RECREATION PROGRAMS
In order to provide wholesome recreational opportunities, the City of
Carlsbad will neither solicit nor accept donations for ycwi prograras> open
to anyone under the age of 21 years, from an alcohol beverage or
distribution company.
-" < J
09/06/90
16 EXHIBIT 1
CARLSBAD PARKS AND RECREATION DEPARTMENT
SURVEY
SPONSORSHIP AND DONATIONS FROM ALCOHOL DISTRIBUTING COMPANIES
CITY
Carlsbad
Oceanside
Vista
Escondido
day
San Diego
Corona
Irvine
Anaheim
8/90
DO YOU
ACCEPT
DONATIONS?
Yes
Yes
No
Yes
Yes
Yes
No
No
Yes
WHAT
TYPE OF
DONATIONS?
Financial
Financial
None
Financial
Services &
Goods
Financial
None
None
Financial
DO YOU HAVE
A WRITTEN
POLICY?
No
No
No
No
No
No
No
No
No
CO-SPONSORSHIP
WITH CITY
ALLOWED?
Yes
Yes
No
Yes
• No
Yes
No
No
Yes
TYPES
OF EVENTS
SPONSORED?
Triathlon,
Body Board,
Body Surfing
Concerts,
10K Run,
Over-the Line,
Bike Criterium
None
10K Run
None
Athletic Events
None
None
Community
Olympic
Games,
Softball
Tournaments
17
Parks & Recreation Department
.--:- Policy No. 23
SPONSORSHIP OF CITY YOUTH ACTIVITIES
When soliciting and accepting sponsorship for youth programs, staff will be
guided by the following policy:
"Businesses engaged in the manufacture or sale of any
products that are objectionable for youth, are not
acceptable as sponsors."
COMMUNITY YOUTH RECREATION ACTIVITIES
Sponsors are the responsibility of the individual league officials. The matter
is to be resolved by the parents, league officers, and those participating in
the activity.
This policy was adopted by the Parks and Recreation Commission at their meeting
on March 19, 1984.
4/9/84 18
EXHIBIT 2
CITY OF CARLSBAD
1200 CARLSBAD VILLAGE DRIVE
CARLSBAD, CALIFORNIA 92008
September 11, 1990
ADMINISTRATIVE ORDER NO.
TO: ALL DEPARTMENTS
FROM: City Manager
SPONSORSHIP OF RECREATION PROGRAMS BY ALCOHOL BEVERAGE INDUSTRY
PURPOSE
It is the purpose of this order to provide an administrative policy as it relates to alcohol
beverage and distribution companies in making donations and sponsorship of youth
recreation programs. ,., \ -,'i, .,,c*U
BACKGROUND
The City Council directed staff to develop a policy regarding alcbhol beverage and
distribution companies making donations and/or sponsoring youth recreation programs.
This policy will serve as a guideline for the Parks and Recreation Department staff when
soliciting sponsorship and accepting donations for youth recreation programs.
POLICY
In order to provide wholesome recreational opportunities, the City of Carlsbad will
neither solicit nor accept donations for youth programs, open to anyone under the age
of 21 years, from an alcohol beverage or distribution company.
ACTION
This order is effective upon receipt.
RAYMOND R. PATCHETT
City Manager
9/11/90 DRAFT